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Retailers are forgetting one important thing as they scramble to compete with Amazon
 

Retailers are forgetting one important thing as they scramble to compete with Amazon

Retailers are forgetting one important thing as they scramble to compete with Amazon Amazon has traditional retailers scrambling to innovate or die Many chains are opting to give customers experiences, rather than just aisles of good Stores are missing the omnichannel opportunity Amazon.com is causing the retail industry to lose its dang mind. Retailers are so fearful of losing customers to the e-commerce giant, they're forgetting why they're even in business. The catchphrase of the moment is "experiential shopping." No longer are customers apparently willing to go ... read more

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