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What Brands Are Actually Behind Trader Joe's Snacks?
 

What Brands Are Actually Behind Trader Joe's Snacks?

What Brands Are Actually Behind Trader Joe Revealing the chip-makers and cookie factories in disguise Mark Gardiner was a former VP of marketing and an advertising consultant before taking a job as a crew member at a Trader Joe's store in Kansas City six years ago. Despite being a bit overqualified, he had an agenda: a personal mission to uncover the secrets behind the grocery chain's huge success. In the end, he walked away with enough intel to write a book revealing some of the business's branding tactics. But even from... read more

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