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Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company
 

Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company

Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company Popsugar has built its reputation as a top media brand for millennial women thanks to its expertise on digital platforms, where it claims its content gathers 3.1 billion monthly views. At its presentation at the 2017 NewFronts, Popsugar continued its commitment to online video, but it also signaled its growing interest in the traditional media world. It has launched a movie unit called Popsugar Films and has invested in a new production company called Toy Rocket, which will create shows for TV a... read more

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