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Mattress Firm Dreams Up Tech-Focused Campaign With Steve Wozniak Kickoff
 

Mattress Firm Dreams Up Tech-Focused Campaign With Steve Wozniak Kickoff

Mattress Firm Dreams Up Tech-Focused Campaign With Steve Wozniak Kickoff Forget Casper: Mattress Firmthe 31-year-old national chain with 3,600 storesis aiming to be the trendy player of the sleep industry. On Tuesday morning, the retailer will host a live keynote address with Silicon Alley icon Steve Wozniak, the co-founder of Apple, to announce two new tech-infused mattresses, much like Steve Jobs or Tim Cook have done in the past in unveiling Apple products.The reveal, which kicks off the Houston-based company's new "Technology to Power Off" campaign, is meant to e... read more

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