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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Marketers Halting YouTube Buys Puts Pressure on Media Shops  

The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers.The biggest concern is over Google's self-policing process and at least several agencies are reviewing how they are working with Google moving forward."Brand safety is a critical factor across all channels that we manage for our clients. Our immediate p

2017-03-23 21:20:38
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Champion of Do-Not-Track Praises Senate's Vote to End ISP Privacy Rules  

Restrictions on ISP data sharing and use lauded by privacy advocates and bemoaned by ad industry trade groups just got even closer to kaput. The Senate today passed a bill sponsored by Republican Sen. Jeff Flake of Arizona to invalidate the Federal Communications Commission rule which, had it gone into effect as originally planned for earlier this month, would have blocked internet service providers from activities like using and sharing data on location and web-browsing habits unless consumers

2017-03-23 14:17:27
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Advice From CMOs: Stop Saying 'Digital' and Practice Straight Talk  

The U.K.'s Marketing Society gathered chief marketing officers together to discuss what they regard as the elephants in the room that make for uncomfortable conversations. Here's what they talked about at an Advertising Week Europe panel:"Stop using the word digital," said Zaid Al-Qassab, chief brand & marketing officer of telecommunications group BT. "The word is causing enormous problems in clients and agencies and the work we're getting."Mr. Al-Qassab said that in the old days when he did pri

2017-03-23 12:47:22
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Politics Might Be Everywhere, but Probably Not in the TV Upfronts  

Political unrest has seeped into everything from the Super Bowl to the Oscars, but when it comes to TV's annual upfront haggle, the consensus is the debate incited by Donald Trump's presidency will largely remain out of it.The election cycle has surely resulted in a meaningful shift in the types of content people are watching, having been credited with essentially rescuing a cable news business that was at death's doorstep. And while cable news programming, along with late-night comedy, will lik

2017-03-23 09:34:40
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Media Exec Bob Rupczynski Leaves Mondelez for McDonald's  

McDonald's Corp. said Bob Rupczynski has joined in the newly created role of Global VP-media and customer relationship management, as the world's largest restaurant company sharpens its focus on connecting with its customers.Mr. Rupczynski's move to McDonald's comes just four months after he joined Mondelez International Inc. as VP-head of global media and digital, after years at Kraft Heinz Co., where his last role was VP-media, data, and CRM. His move to McDonald's was first reported by the Wa

2017-03-23 09:08:48
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Video: David Droga Advises 'Don't Get Stuck In Your Ways'  

Droga5 founder David Droga has a simple formula for an agency to keep current: Move at the speed of your clients' demands.Droga5 is on Ad Age's Agency A-List, and will be among those honored at the Ad Age Agency A-List and Creativity Awards on April 19 in New York. Continue reading at AdAge.com

2017-03-23 08:36:12
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Coke Global CMO to Depart Amid Leadership Changes  

Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto, who led a significant marketing overhaul of the company's flagship soda brand with the 15-month old "Taste the Feeling" campaign, is leaving the company as the beverage giant overhauls its marketing leadership structure under its new CEO.The changes, which were announced Thursday morning, include consolidating marketing, customer and commercial leadership strategy into one combined function led by a chief growth officer that will rep

2017-03-23 08:29:42
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VR Needs a 'Chewbacca Mask' Moment  

Virtual reality is being held back from the marketing mainstream by a skeptical public and reluctant advertisers, according to speakers at an Advertising Week Europe session on VR and branded content."We're not even at VR 1.0. It's more like VR 0.7," said Nokia's head of VR technologies, Tarif Sayed. He added, "It's a chicken-and-egg situation. Content creators say it's too expensive and you're not going to shift headsets if there's no content."Examples of VR marketing from the Abu Dhabi touris

2017-03-23 06:04:01
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Three Winning Plays for Marketing Measurement Madness  

Every March, we welcome the madness of the National Collegiate Athletic Association's Division I Men's Basketball Tournament. No matter if you're a die-hard hoops fanatic or you are simply picking teams based on your favorite college mascot, we turn into a nation of "bracketologists" whenever it's March Madness time.Brackets provide a convenient, intuitive heuristic for evaluating teams on a 1-to-1 basis, making it simple work to go from 64 teams down to the ultimate winner. However, the simple

2017-03-23 05:54:28
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Reality Check: Marketers Can Hear Your TV -- But Not How You Might Think  

There's been a lot of talk in the past few weeks about electronic appliances capturing data for surveillance purposes. But can marketers access this type of data?In an interview published March 12, Kellyanne Conway, counselor to President Donald Trump, suggested that his campaign may have been spied on via televisions or microwaves. Her comments alluded to baseless accusations by President Trump himself that the Obama administration "wiretapped" his campaign. Also this month, documents about CIA

2017-03-23 05:47:51
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Dear Sears, It's Time To Hang Up Your Toughskins  

True confession: I am a shopaholic.By the time I was old enough to be strapped into a stroller, I spent every Saturday bathed in fluorescent lights and muzak at the mall. In my family, one did not just shop simply for practicality or pleasure: it was a competitive sport. To this day, if you compliment my shoes, I am likely to blurt out: "DSW, $49.99."So naturally, we spent a lot of time at Sears. It was truly where America shopped. In the "Brady Bunch" era where I grew up, there was no other pla

2017-03-23 05:08:01
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London Mayor Sadiq Khan Cancels Advertising Week Europe Talk  

It's a somber day in London, where the city's Mayor Sadiq Khan is dealing with the aftermath of yesterday's terror attack and had to cancel his eagerly-awaited talk at Advertising Week Europe today.Earlier in the morning, the event's organizers who today conducted bag searches of delegates for the first time -- had still expected him to appear. But later Advertising Week's executive director, Matt Scheckner, encountered in a hallway at the venue at about noon, said Mr. Khan had been called into

2017-03-23 04:11:09
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As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for China  

Localizing a brand name for China is a mind-boggling challenge. Ideally, the name should convey the brand's story, set out its local positioning and be memorable. It should sound similar to the original, and have a good ring to it. It shouldn't evoke unintended meanings in Mandarin or major dialects.That's why brand consultancy Labbrand tested over 1,000 possibilities to come up with a Chinese brand name for Airbnb. The name the company settled on, Aibiying, involves three characters meaning "lo

2017-03-23 03:33:10
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How Brands Can Tap Micro-Data in Social Campaigns  

A few years ago, Netflix accomplished an unprecedented feat: It deconstructed Hollywood. Through a painstaking reverse-engineering process of meta-tagging every movie and TV show imaginable, Netflix developed some 76,897 "altgenres," give or take.The entertainment giant had realized that merely dividing content into big buckets like "comedy" and "adventure" didn't tell them much about what people were watching. Instead, Netflix needed to divide it into "African-American Crime Documentaries" and

2017-03-23 03:23:18
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Watch the Newest Ads on TV From Jolly Rancher, Dell, MetroPCS and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Philadelphia 76ers' Joel Embiid shows how "being a rookie sucks" -- as an announcer jokes about hi

2017-03-23 02:49:53
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Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel  

AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe.In the context of yesterday's terror attack at the Houses of Parliament in London, Hamish Nicklin, chief revenue officer at Guardian News and Media, suggested that the debate, originally titled, 'If advertising is funding terror, what should we

2017-03-23 02:13:39
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AB InBev Kicks Off Global Media Agency Review  

Anheuser-Busch InBev has begun a global media agency review, putting in play planning and buying duties for the world's largest brewer. The incumbent on the U.S. business is WPP's MediaCom, which has held the account since late 2014.Globally, the goal is to consolidate the business with potentially as few as one or two agencies, although the final number has not been determined, an AB InBev spokesman said. At present, the brewer uses eight agencies spanning all major holding companies to handle

2017-03-23 01:15:02
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Upfronts 2017: Cable Nets Remind Advertisers TV Is About More Than Data  

For all the talk about how data's role in the TV upfronts will continue to be more pronounced, two cable networks reminded media buyers and advertisers that TV is more than just buying audiences."Environment matters," said Jon Steinlauf, president-national ad sales, Scripps Networks, at a press breakfast ahead of the company's upfront presentation on Wednesday evening. "Where the ad lives is just as important as who it reaches, maybe more."Mr. Steinlauf went on to say that advertisers who limit

2017-03-22 13:49:18
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Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs  

What does a global chief creative for culture bring to a brand? In Bacardi's case, Swizz Beatz, a hip hop recording artist and music producer who also collects art, brought an idea he was already working on that in the last year has become a platform called No Commission.In partnership with Bacardi, Mr. Beatz is involved in organizing and curating art fairs where artists can sell their work directly to buyers without paying the high commissions to galleries that Mr. Beatz said can amount to 50%

2017-03-22 13:28:27
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Chipotle Aims an Unbranded Video Series at Kids  

After years of planning, Chipotle Mexican Grill is promoting an unbranded series meant to slyly teach kids about making good food choices, a move that comes at a crucial time as the company tries to move past major food-safety related woes.The series, "RAD Lands," is aimed at 7-to-10-year old children. It launched this week on iTunes and will be available to schools through a multi-year partnership with Discovery Education. Continue reading at AdAge.com

2017-03-22 12:23:11
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The Connected Life Video: Finding the Magic in the Math  

Connected devices are treasure trove of intimate data and insights for marketers.But what happens when every device is a data point? How do you determine signal from noise?Here's how to find the magic in the math in this second installment of The Connected Life. Continue reading at AdAge.com

2017-03-22 12:21:58
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Now AT&T Halts YouTube Ad Buys Over Brand Safety Concerns  

AT&T has halted its advertising with Google for anything but keyword search, becoming the latest major marketer to pull back after an uproar over ads running beside offensive videos on YouTube."We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," a spokeswoman for AT&T said in a statement. "Until Google can ensure this won't happen again, we are removing our ads from Google's non-search platforms."The controversy erupted last week after

2017-03-22 11:55:05
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In a Blizzard of Cellphone Promos, McDonald's Tribute to a Teacher Stands Out on Viral Video Chart  

The Viral Video Chart for the week through Monday is dominated, as it is on many weeks, by campaigns for technology products, especially cellphone stuff. There are two distinct campaigns for LG's new G6 phone, a Samsung campaign teasing a new phone and a Verizon effort for its data plan, not to mention the various Google, Intel and Microsoft campaigns racking up views. (The chart, by Visible Measures, tracks both organic views and paid ad views.)But there was also the notable standout of a McDon

2017-03-22 11:19:59
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Chili's Gets a New Marketing Boss -- Former President of Sibling Chain Maggiano's  

Brinker International Inc., looking to spark a rebound at Chili's Grill & Bar, named Steve Provost as exec VP-chief marketing and innovation officer of the casual dining chain, which has been posting weak results as fewer patrons dine at its restaurants.Mr. Provost joins Chili's from Brinker's much smaller chain, Maggiano's Little Italy. At Chili's, he will oversee the consumer insights, culinary innovation, and marketing teams for the chain, which has roughly 1,606 restaurants.Results at Chili'

2017-03-22 11:02:38
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Why Marriott Is a Content Marketing Mecca  

What's that adage? "Give a man a fish, and he eats for a day; but teach a man to fish, and he'll never go hungry." Widely applied to the value of long-term investments, today we'll learn why this biblical entreaty also applies to content marketing. Rather than feed your bottom line with a few entertaining pieces of content, or even a short-term campaign, content marketing can indeed be an ongoing source of sustenance for a business.No one understands this better than David Beebe, who was VP glob

2017-03-22 10:03:03
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Production Costs Can Be Rigged Without Being Illegal  

While the U.S. Department of Justice investigates ad agencies accused of unscrupulously directing production jobs into their own in-house departments, the same set of problems is eating away at agency trust in Europe.At a session during Advertising Week Europe, production company representatives accused agencies of giving themselves an unfair advantage when bidding for production work.Steve Davies, CEO of the U.K. Advertising Producers Association, stopped short of accusing agencies of illegal p

2017-03-22 09:57:45
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Forget Out of Home, Try Out of This World Advertising With VR  

Imagine sitting next to a Coca-Cola polar bear in a movie theater.Now, imagine flying through Times Square and all the ad screens are taken over by one brand.Now, imagine a future-based video game, chasing through traffic, and a billboard up ahead is playing a commercial. Continue reading at AdAge.com

2017-03-22 08:39:30
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Quarterly Ad Revenues Jump 45% at Chinese Internet Giant Tencent  

Chinese internet giant Tencent Holdings said fourth-quarter ad revenues jumped 45% from the same period a year earlier. The company now gets nearly a fifth of its revenues from advertising, a growing opportunity at a company long powered by its popular online and mobile games.Tencent was just named the most valuable brand in China in a BrandZ ranking by WPP and Kantar Millward Brown. Its star product is all-purpose app WeChat (called Weixin in Chinese), which is a mobile toolkit for everything f

2017-03-22 08:19:54
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Morgan Neville, Anthony Mandler, Sam Raimi and Alice Mathias Find New Production Homes  

Radical Media has signed Oscar- and Grammy-winning Director Morgan Neville for commercial representation in North America. Mr. Neville is best known for his documentary work and earned the 2014 Academy Award for Best Documentary Feature for his film "Twenty Feet From Stardom." He also directed "The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble," which recently debuted on HBO. Mr. Neville executive produced and directed two episodes of the eight-part doc series "Abstract: The Art of Des

2017-03-22 08:11:11
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New iPhones Raise Funds to Fight AIDS; in China, Apple Doesn't Mention That  

Apple is selling red iPhone 7 and 7 Plus models to raise money for the Global Fund to fight HIV and AIDS. In mainland China, oddly, the company's website makes no mention of the cause. The new products are just presented as special edition red iPhones.Tay XIaohan of IDC noticed the discrepancy and tweeted about it. She remarked that AIDS is a sensitive topic in China, and asked whether "Apple may be worried that this message will not resonate well with consumers?" Ms. Tay, senior market analyst

2017-03-22 07:04:45
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SXSW Music: What Is Wrong With Us?  

I've just returned from a couple of days at SXSW. I've been going to this annual event for nearly 20 years, and it's something that I always look forward to. I love music and have always believed that the SXSW Music Festival was something special when it came to giving emerging voices a place to be seen and heard. SXSW used to be the place to discover new voices in music. If you were an up-and-coming musician, this was the place you came to be discovered, signed or just heard. Artists drove all

2017-03-22 06:33:28
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In a Bid to Pick Up the Pace, the NFL Will Kill Off Everyone's Least-Favorite Ad Break  

Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.In an email to fans dated March 22, NFL commissioner Roger Goodell said the league is looking to cut down on some of the more egregious instances of "dead time" that have contributed to football's recent broadcast bloat. Last season, the average running time for an NFL game was t

2017-03-22 06:32:49
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Calls for Digital Accreditation Miss the Point  

According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is more efficient and ultimately more verifiable than traditional media.However, in the first two months of 2017, several leading marketers have publicly called for digital publishers to be more accountable fo

2017-03-22 06:28:04
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Lowdown: What You Should Know About E-commerce Trends in Beauty, Personal Care  

The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.E-commerce is big in beauty, but not so much yet in personal care, according to research by Tabs Analytics. While e-commerce is now 9% of the beauty market, per Tabs, it's still only 3.1% of personal care, which they define as haircare, deodorant, personal wash, toothpaste, mouthwash, feminine care and adult incontinence. Amazon, Walmar

2017-03-22 05:48:18
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Facebook Just Changed the Mobile Web Landscape With Header Bidding  

Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile publishers have been able to tap demand from Facebook Audience Network until now so long as they didn't use header bidding technology, a system that allows them to take bids from multiple buyer pools all at once.

2017-03-22 05:13:58
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J&J and Verizon Join Major Marketers Suspending YouTube Advertising  

Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable content."The Johnson & Johnson Family of Consumer Companies takes this matter very seriously, and we have made the decision to pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offen

2017-03-22 04:30:57
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VR's Creative Escape  

Are you feeling anxious, frustrated, or overwhelmed by the state of politics today? For many of us, the political turmoil seems omnipresent, looming over everything like a dark cloud. I often find myself looking desperately for a better way to process each day's unfolding events or better yet, create a great escape for my brain and spirit.I am not alone in this pursuit to immerse myself in an alternate reality. There is a growing, active, vibrant community of people exploring, creating and shar

2017-03-22 04:20:52
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Push-Button Beer Ordering? Miller Lite Gives It a Try  

MillerCoors is giving lazy beer drinkers another excuse to stay put: The option to order beer with the touch of a button or a simple voice command.The brewer and IPG Mediabrands today announced a new suite of connected home services called "Miller Lite On-Demand" that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button known as AWS IoT that is based on the Amazon Dash Button hardware. The delivery requests will be fulfilled w

2017-03-22 03:38:53
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Coalition for Better Ads Might Not Be the Solution Marketers Were Hoping For  

The Coalition for Better Ads released "extensive" research today that will likely surprise no one: Consumers do not like autoplay video ads with sound, pop-up ads and ads that quickly flash, change colors.Those are the core findings of the CBA's research. They're also part of a broader push to define the Better Ads Standard, which is an effort geared toward informing marketers and publishers which ads are most likely to drive consumer adoption of ad-blocking software.The Coalition paid some 25,0

2017-03-22 03:29:57
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With Sears' Demise Feared, Which Agencies Stand to Lose?  

The end could finally be near for long-struggling Sears and Kmart. Sears Holding Corp., parent company of the two brands, issued a warning in its annual 10-K filing Tuesday evening that noted the chain could be in trouble with generating additional liquidity."Our historical operating results indicate substantial doubt exists related to the Company's ability to continue as a going concern," read the filing.The news caps years of sales declines and losses, and, more recently, January's announcemen

2017-03-22 02:33:29
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The Secret Lives of Industry Influencers: How Your Colleagues Spend Their Off-Hours  

Between meetings, pitches, phone calls and flights, it's hard to get to know your peers beyond business talk. But perhaps you should start taking the time to ask more questions outside of work, because it turns out that adland is full of people with unique, excitingand sometimes shockinglives beyond their day-to-day.Here is the first part in a miniseries on everything you don't know. Continue reading at AdAge.com

2017-03-22 02:31:12
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Watch the Newest Ads on TV From Chick-fil-A, Southwest Airlines, Dick's Sporting Goods and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Southwest Airlines is here to help a gentleman who receives a shock when he meets a blonde beauty

2017-03-22 01:21:31
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Watch the Newest Ads on TV From M&M's, Domino's, VW and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, "Stranger Things" actor Joe Keery stars in Domino's play on "Ferris Bueller's Day Off" (Ad Age's J

2017-03-21 20:15:30
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KFC U.S. CMO Kevin Hochman Promoted to President and Chief Concept Officer  

Kevin Hochman, who helped lead KFC's U.S. turnaround as its chief marketing officer here, has been promoted to president and chief concept officer of the chain's U.S. business.He succeeds Jason Marker, who had been KFC U.S. president for three years "and has made the personal decision to resign from the company to pursue other opportunities," parent company Yum Brands said in a statement Tuesday.Mr. Hochman will now report directly to KFC Global CEO Roger Eaton. Continue reading at AdAge.com

2017-03-21 17:53:08
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Score: Out-of-Home Viewing Boosts ESPN's Ratings Outlook  

ESPN's out-of-home audience continues to give the network a not-insignificant ratings boost, as viewing in bars, restaurants, gyms, hotels and other public venues over the last several months have added millions of heretofore unaccounted-for deliveries.While the out-of-home gains look to help recapture some of the industry-wide declines in traditional couch-lock TV ratings, moreover, they may also prove to make up for a good deal of the losses of younger viewers that are increasingly difficult t

2017-03-21 12:44:06
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Heimat's Hesse Joins CP&B, W&K Promotes Christie  

Crispin Porter & Bogusky has hired Creative Director Sabina Hesse to its L.A. office. Ms. Hesse will lead the agency's work on the PayPal global account, as well as others. She joins the agency from Heimat, Berlin where she spent the past seven years as creative director and worked on the agency's most awarded client, home improvement chain Hornbach. In 2013, she led a successful pitch in Germany for Otto, the nation's largest online retailer. She started her career at Ogilvy & Mather, Frankfurt

2017-03-21 11:46:33
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Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year  

The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has consistently delivered ideas that have carved out new pathways for the industry on a spectrum of platforms, including PR, activations, digital, branded content and even product. Here's a look at some of the best.King Games Continue reading at AdAge.com

2017-03-21 11:18:06
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Legacy Brands, It's Time to Take Charge of Our Shared Values  

Dear legacy brands,For a long time, we have watched young, disruptive companies take a vocal lead on the issues of our day. They found it easy to reach the masses, while you found it difficult to break through.But now is your turn. We're no longer living in a time of disruptive brands, but one of real disruption. We are in need of substantial, unifying forces. We don't expect you to solve our problems, but your rich heritage and experience can fill a void left by our upended institutions. Contin

2017-03-21 11:15:53
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Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors  

Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards.In December, the company, which also makes snowshoes as well as ice and inline skates, paired with OwnerIQ to open its data marketplace, a co-op program allowing retailers selling K2 branded gear to aim co-branded ads to winter sports shoppers who have visited K2's 10 websites.Today, five retailers have signed on t

2017-03-21 10:32:27
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Why A&E Networks Wants to Operate More Like a Publisher  

A&E Networks quietly hired "editors-in-chief" earlier this year. The cabler, whose channels include Lifetime and History, isn't launching a magazine, but it does want to operate more like a publisher. And during this year's upfront, A&E Networks wants advertisers to view the company less as a collection of TV businesses and more as storytellers.The company, which makes its pitch to advertisers and agencies on Tuesday night, is focusing its efforts on creating culturally relevant brands, starting

2017-03-21 09:54:37
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How to Sell Toys When Parents See Little Value in Playtime  

In China, parents buy fewer toys for their children than in markets like the U.S. or Japan. China spent an estimated $10.3 billion on traditional toys and games in 2015, less than half of what the U.S. spent, though China has nearly five times the U.S. population, according to Euromonitor International. That's partly because Chinese parents have tended to view play negatively, as a distraction from schoolwork. "Parents see play of little perceived value," something that doesn't fit into their co

2017-03-21 09:45:45
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Facebook Wants to Award Ads That Stir Emojis, Taking Entries in Categories Such as 'Laugh,' Cry' and 'Wow'  

Facebook is changing its awards this year, asking agencies for their best work in categories named Laugh, Cry, Wow, Love and Act, mimicking the react button options on Facebook posts. Last year's awards focused on categories such as Innovation, Beyond Facebook/Integrated, Facebook for Good and Best Use of Facebook. The company has also redesigned the award to look like a metallic heart balloon.On Tuesday, Facebook announced the opening of its annual awards, imploring Madison Avenue to "show us w

2017-03-21 09:22:50
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Last Week to Enter Marketing Technology Trailblazer Awards  

There's one week left to nominate for Ad Age's new Marketing Technology Trailblazers list honoring the digital transformers, data scientists and stack stars that fuel the world of marketing technology. The list, publishing April 17, will recognize industry movers who are creating, collecting and harnessing data to create smart marketing. And we are seeking your help for nominations for this influential list.You may nominate someone at a technology vendor who is offering cool new products and sho

2017-03-21 06:38:21
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Ad Age Names Brian Braiker Its New Editor  

Advertising Age has named Brian Braiker its next editor, succeeding Ken Wheaton, who left at the end of December. Mr. Braiker, who starts in his new role early next month, had been executive editor at Digiday since 2013."As someone who has been both working in and observing the digital space for more than 15 years, I couldn't be more honored to join such a storied brand at this exciting juncture," Mr. Braiker said in a statement. "I look forward to working with the team to experiment, broaden ou

2017-03-21 06:20:28
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Your Ad Is a Lie and I Want You to Cut It Out  

"REPORT: SEX DEMANDED FOR PROMOTIONS AT KAY, JARED" --USA Today"WOMEN CLAIM SEX WAS PREREQUISITE FOR PROMOTION AT KAY, JARED" --Newser"HUNDREDS ALLEGE SEX HARASSMENT, DISCRIMINATION AT KAY AND JARED JEWELRY COMPANY" --The Washington Post Continue reading at AdAge.com

2017-03-21 06:03:50
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Video: Death Wish Coffee's Super Bowl High Lives On  

The last time we checked in with Death Wish Coffee, it was occupying a small space in an industrial park on the outskirts of Albany New York.Then it won a spot in Super Bowl 50, thanks to Intuit's QuickBook's Small Business Big Game competition. And it's never looked back.In 2015, Death Wish Coffee generated revenue of about $3 million. Mike Brown, founder and CEO, said he and his accountants conservatively estimated revenue would top out at $10 million last year. The actual number was twice tha

2017-03-21 06:01:16
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Watch Seth Meyers Nail the Most Surreal Aspect of the Comey Hearing  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, March 21:Some days these media scans are light on Trump-related items. Today, I'm afraid, is (unavoidably) not one of those days. If you've already had your fill of news from Trumpland -- particularly the spin and counterspin surrounding Monday's testimony by FBI Director James Comey before the House Intelligence Committee hearing on Russian interference in the U.S. presidential election -- consider skipping a

2017-03-21 05:48:03
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Post-it Parent 3M Names Venables Bell Creative AOR for Consumer Business  

3M has hired Venables Bell & Partners as its creative agency of record for the company's global consumer brands, such as Post-it and Scotch.The company issued a review at the end of last year, which was supported by consulting group SRI. When the review kicked off, Grey, the longtime creative incumbent for 3M's consumer brands, confirmed that the marketer and agency had parted ways. "After many years of successful partnership, 3M has decided to explore their marketing options and we have decided

2017-03-21 05:25:58
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0 

Study: Viewability Matters, But Likeability Matters Even More in Online Video  

Ad viewability matters when it comes to generating sales with online video, but not as much as whether the ad is likable. That's according to a study of Kellogg Co. brands by Nielsen Catalina Solutions to be presented Tuesday at the Advertising Research Foundation annual conference -- and it's news that may warm the hearts of creatives.The study found that when online video ads reach the Media Rating Council standard (50% of pixels in view for at least two seconds) the resulting sales lift is mu

2017-03-21 04:37:12
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0 

In Defense of the Celebrity Influencer  

Micro-influencers, those with 10,000-100,000 followers, have become advertisers' new social media darlings. This class of influencers engage niche audiences with messages authentic to their individual personalities and interests.The simple story would be to say micro-influencers are valuable for digital advertising campaigns, and call it a day.But that wouldn't be telling you the full story. The untold secret is that top celebrities (with their multi-million online personal audiences and strong

2017-03-21 02:08:14
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0 

How Hormel's One-Man Band Brought Quirky, Crazy Cool to Pepperoni  

Within the first week, Google searches for "Hormel pepperoni" and just "pepperoni" were climbing. Similar spikes occurred again in January 2017, when the brand's "Dance" spot starring Mr. Meixner began running.The campaign is delivering in a category that tends to be promoted with discounts. Baseline sales, those excluding any kinds of offers, rose more than 3% during last year's run, said Mr. Schraufnagel."When the commercial first aired, my social media exploded," Mr. Meixner said. Soon after,

2017-03-21 01:50:57
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6 

YouTube Clears Up Metrics Mess by Focusing on These Three Stats  

YouTube is looking to clear up some of the metrics mess for advertisers by focusing its attention on three data points: Unique reach, watch time and audibility.These are the keys to a full understanding of how a YouTube campaign performs, and the site is now including those basics in digital reports it gives marketers."These are the core things marketers really need to focus on," said Debbie Weinstein, global managing director for YouTube and video solutions. "We are trying to help them understa

2017-03-20 21:21:50
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7 

You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign  

Online mattress retailer Casper left something out of its new campaign -- its own name. The company is rolling out a trio of lo-fi spots catering to insomniacs who've made it past the late-late-night shows and have nothing left to binge watch. The ads, which will air on Comedy Central, TBS, TNT and AMC, feature what seems to be cheap stock footage-like film. The sun sets, a salmon leaps upstream through white water, sprouts spring up from seeds, all set to cheesy smooth jazz and electronic track

2017-03-20 16:41:16
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8 

Here's What Else IPG's Michael Roth Said Today at Advertising Week Europe  

Michael Roth was grilled about Interpublic Group's stance on Google's ongoing brand safety issues at Advertising Week Europe today (see what he said here), but the holding company's chairman and CEO also talked about a few other things:Regarding Trump-related issues including the attempted travel ban on citizens from Muslim countries, Mr. Roth said, "On the day of the initial travel ban, we had three individuals affected. I had our global travel group assure them we'd take care of them. And I pu

2017-03-20 16:03:57
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11 

How Brands Demanding Safety Could Curtail YouTube Ad Sales  

Advertiser angst -- and an eagerly vigilant European media -- will put a squeeze on YouTube's ad sales potential over the coming months, according to a prominent analyst.Brian Wieser of Pivotal Research Group said that concerns over brand safety on YouTube, where ads were recently seen running alongside terrorist-inspired videos, would have a chilling effect on the site's revenue."Alphabet's Google is facing a serious issue in the U.K. with brand safety issues, which has global repercussions," M

2017-03-20 13:44:51
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6 

Dick's Pushes Digital This Spring But Expect to see More Private Label Marketing  

In its new spring campaign "Always Open," Dick's Sporting Goods features potential shoppers browsing its mobile app during downtimebefore a college lecture, commuting home on the bus and in a locker room before a sports event.The new campaign is meant to highlight Dick's digital prowess and ecommerce capabilitiesonline orders in the fourth quarter of last year, at $440 million, represented nearly a fifth of net sales. Yet the marketing tagline could also be "Still Open," as Dick's, unlike the ma

2017-03-20 11:20:14
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8 

Kellyanne Conway Is 'The True First Lady of Trump's America,' Says New York Magazine  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, March 20:There is, yes, some depressing news below. But there is also a dancing zebra -- so there's hope! (Or something.) Anyway, let's get started ...1. The No. 1 story at New York magazine's website as of this morning is this week's cover story by Olivia Nuzzi. It's headlined "The True First Lady of Trump's America" on the print cover and "Kellyanne Conway Is a Star" inside the magazine and online. Here's one

2017-03-20 10:17:07
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6 

How to Turn Your Microwave into a Camera  

You can turn a microwave into a camera and I'll teach you how in a minute, but before I do, let me share this news item. In a recent interview with a reporter from the Bergen Record, While House counselor Kellyanne Conway was asked about surveillance. She responded: "There are many ways to surveil each other now, unfortunately. There was an article this week that talked about how you can surveil someone through their phones, certainly through their television sets, any number of different ways.

2017-03-20 10:14:02
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5 

Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year  

The Cannes Lions International Festival of Creativity just named Burger King its Creative Marketer of the Year. For decades the brand has consistently delivered ideas that have carved out new pathways for the industry on a spectrum of platforms, including PR, activations, digital, branded content and even product. Here's a look at some of the best.King Games Continue reading at AdAge.com

2017-03-20 08:12:09
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0 

Uber President and Former Target CMO Jeff Jones Quits Amid Turmoil  

Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After Bloomberg published a video on Feb. 28 showing Kalanick berating an Uber driver, he said he would seek "leadership help" and was planning to hire a chief operating officer. The plan was viewed internally

2017-03-20 06:57:37
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0 

Watch the Newest Ads on TV From Amazon, FedEx, Taco Bell and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Reggie Miller shows exactly what the Amazon Echo (an official partner of the NCAA) is good

2017-03-20 06:36:09
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1 

Here Are the Podcasts That Influencers Turn to for Inspiration  

With a wealth of insight on every topic imaginable, podcasts are becoming almost as popular as music as a source for inspiration. We asked some adland decision-makers to share their top podcast picks for helping to foster creativity.Britt Dougherty, VP-Consumer Insights and Engagement, MillerCoorsNPR's "How I Built This." I'm always looking for things that help me build up my energy reserves. When the earphones come off, I always feel inspired and ready to take on the world. Continue reading at

2017-03-20 04:52:52
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2 

'Champion Female Stories' Says Director Kim Gehrig at Diversity Session  

Women and minorities in the creative industries need to "be more visible," champion female stories and think about barriers to less privileged people applying for jobs in order to promote diversity.Those were some of the conclusions of a panel at Advertising Week Europe in London entitled "Create Diversity: don't talk the talk, walk the walk", hosted by 72andSunny. Panelists included Kim Gehrig, director of award-winning commercials including "This Girl Can" for Sport England and "Man in the Moo

2017-03-20 03:11:30
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0 

Meet Ad Age's 2017 40 Under 40  

.bannerad { margin: 0 auto; clear: both; position: relative; width: 980px; padding-top: 10px; padding-bottom: 10px; } Continue reading at AdAge.com

2017-03-20 03:02:34
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0 

Watch a Modern Ferris Bueller Track His Domino's Order  

"We know that customers find the Domino's Tracker to be a fun part of ordering from Domino's, so we tried to capture their excitement in this new ad," Karen Kaiser, Domino's VP-advertising, said in a statement.The campaign will likely resonate with an audience of a more current hit as well. The actor playing Ferris is Joe Keery, who is best known for his role as charming bad boy Steve Harrington in Netflix's "Stranger Things" (and who was born six years after "Ferris Bueller" debuted)."We knew f

2017-03-20 02:55:17
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0 

ANA Aims to Standardize Gender Equality in Ads  

In a bid to strengthen its #SeeHer gender-equality push, the Association of National Advertisers is making the ad-scoring system behind it available for any copy-testing service, meaning it could become a standard module in the software engines by which analytically inclined marketers evaluate ads.At the same time, the ANA's Alliance for Family Entertainment has completed testing the 200 most-watched TV shows using its Gender Equality Measure, with an eye toward providing those ratings to advert

2017-03-20 02:19:08
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0 

Google Admits Brand Safety Is a Global Problem  

Matt Brittin, Google's president of business and operations in Europe, the Middle East and Africa, apologized today for the brand safety issues affecting advertisers and acknowledged that the problem which has until now been focused on the U.K. is a global issue.Speaking at the opening day of Advertising Week Europe, he said, "This is a good opportunity for me to say sorry, this should not have happened, and we need to do better."Today, retailer Marks & Spencer was the latest U.K. marketer to

2017-03-20 01:48:50
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1 

New 'Tagline' Podcast Talks Women + Creativity  

In celebration of International Women's Day earlier this month, the second episode of Ad Age and iHeartMedia's podcast series "Tagline" took on the subject of women and creativity, and women in the creative industries.Host Gayle Troberman, chief marketing officer at iHeartMedia, hosted the episode, featuring guests Val DiFebo, CEO of Deutsch New York; Lori Feldman, exec VP-brand partnerships, Warner Bros. Records; and Tiffany Rolfe, chief creative officer, Co:Collective. Continue reading at AdA

2017-03-20 01:27:12
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0 

SXSW Video: Brit Morin on When Brit & Co. Gets Political (and Doesn't Even Try to Be 'Objective')  

Brit & Co. founder Brit Morin runs a lifestyle site, not the kind of news site that regularly gets embroiled in national politics, but there are moments when it weighs in. It doesn't even always try to be objective.Ms. Morin explained at SXSW in this interview by Ad Age conducted in collaboration with CNN.See all our videos and other coverage from SXSW right here. Continue reading at AdAge.com

2017-03-18 11:09:27
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4 

SXSW Video: Nick Denton Calls Messaging One Cure for Social-Media Trollery  

What now intrigues Nick Denton, founder of the now-defunct Gawker?Messaging platforms and apps, Mr. Denton said at SXSW in this wide-ranging interview by Ad Age in collaboration with CNN."When I go on Facebook I despise my friends," he said. "When I go on Twitter I kind of hate the rest of the world. And yet those very same people that are kind of obnoxious on the public internet and the public sphere, if you get them in a one-on-one chat, either in person or online, in a one-on-one chat or a sm

2017-03-17 15:25:06
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2 

BSSP Resigns BMW Mini Account After More Than 11 Years  

After 11 and-a-half years with the brand, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW's Mini, a move that comes ahead of the automaker's upcoming creative review.BSSP, which participated in the last review and retained the business, has "initiated the termination clause in its contract" ahead of another anticipated review, according to a statement from the agency. During the most recent review in 2012, BSSP was up against Via, BBH and Fitzgerald in the pitch, Ad

2017-03-17 14:49:12
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2 

MetLife's Brighthouse Financial Hires BBH N.Y.  

Brighthouse Financial, an operating segment of MetLife, has brought on BBH N.Y. as its agency of record, following a competitive review.The annuity and life insurance provider, which spun off as its own standalone brand this year, tapped BBH to implement an integrated campaign to help introduce Brighthouse to the marketplace."BBH is known for its ability to bring a unique point of view to brands, and the selection of BBH as our agency of record reflects our commitment to making a unique and last

2017-03-17 13:27:23
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5 

How Reese's Reworked its Latest Product Reveal Campaign  

People commented on and shared the recipe, but the cupfidential aspects were barely mentioned.So, the Reese's team and its agencies decided on the Cupspiracy board, a more direct way of mentioning clues. Reese's worked on the project with external partners including Soulsight, Arnold, Havas, UM and Ketchum."The board came about in one day after we saw that the campaign wasn't picking up the steam that we wanted," Mr. Riess said. "It was too subtle." Continue reading at AdAge.com

2017-03-17 12:21:08
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0 

Havas Freezes All Google and YouTube Ad Spend in the U.K.  

Havas Group U.K. has decided to halt all ad spending on Google and YouTube after ads for its clients appeared next to "questionable or unsafe content" online."Havas Group U.K. has taken the decision on behalf of its U.K. clients, which include O2, Royal Mail, BBC, Dominos and Hyundai Kia, to pause all YouTube and Google Display Network (GDN) investment until further notice," the agency group said in a statement on Friday.The pullout comes amid growing scrutiny of the digital ad business, with ma

2017-03-17 11:58:19
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1 

How Toys R Us' New CMO Plans to 'Unleash the Magic'  

After 13 years at PepsiCo, Carla Zakhem-Hassan traded soft drinks for toys last month when she joined Toys R Us as exec VP-global chief marketing officer. Ms. Hassan, who is tasked with managing media budget that measured around $60 million last year, hopes to restore childhood magic to the beleaguered chain, which recently laid off a reported 250 positions and has struggled with drooping sales.Ad Age: How is this new role a fit for you?Carla Hassan: It seems like a big change, but it's not real

2017-03-17 08:37:25
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5 

SXSW Video: Glamour Editor Cindi Leive Says Culture Can Break Your Bubble  

Maybe much of the nation wouldn't be trying so hard to get out of their "bubbles" if their candidate had won the presidential election last fall, but that doesn't take anything away from their efforts now, Glamour Editor-in-Chief Cindi Leive said at SXSW in this video interview by Ad Age in collaboration with CNN. Ms. Leive was at SXSW in part to talk about how film can reach audiences beyond people "who go to Sundance and people who sit in Tribeca screening rooms," she said.But then again, she

2017-03-17 08:08:54
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0 

Watch the Newest Ads on TV From Infiniti, State Farm, Oreo and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, State Farm calls attention to its charity platform called "Neighborhood of Good." (Earlier this we

2017-03-17 04:35:25
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1 

Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest  

Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens.The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA.Google and Facebook recently announced plans to allow audits by the Media Rating Council, an advertising watchdog group. The rating council can verify ad campaign data such as audience size and other m

2017-03-17 04:03:25
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0 

China Is Lashing Out at South Korean Brands; Here's What Marketers Should Know  

In a video circulating in China this week, a man attacks an LG washing machine with a sledgehammer until it crumbles and topples over. Next, he moves on to an LG TV set, smashing that too. The Chinese national anthem plays in the background, and onlookers record the destruction on their mobile phones.For years, China has been a huge market for South Korean brands and pop culture. But with China and South Korea embroiled in a dispute over missile defense, brands like LG are facing a wave of anti-

2017-03-17 03:31:07
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0 

The Psychology of Video Advertising  

In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster than companies without video content.Why has video assumed this dominant role?The theory Continue reading at AdAge.com

2017-03-17 03:01:26
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1 

What's Driving Ad Tech's Newfound Sense of Civic Duty on Travel Ban and Beyond  

Earlier this month digital ad sellers including Twitter, Yahoo, Pandora and marketing platform firm Marin Software signed an amicus brief in support of transgender boy Gavin Grimm in his suit against his school's board, which denied denying him use of the boy's restroom.New Issues for a New Era?To any regular observer of technology companies and their typical approach to lobbying government, the stream of open letters and amicus briefs seems to signal newfound civic engagement extending far beyo

2017-03-17 02:54:11
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1 

Watch This Harsh, Hilarious Spoof of Chevy's 'Real People' Commercials  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, March 17:Before we get to the Chevy ad parody (No. 7, below), let's address the leprechaun in the room: It's St. Patrick's Day today. Happy St. Patty's! Speaking of which ...1. Here's some big news this morning from the Irish Independent, Ireland's biggest daily newspaper: "Looks like Donald Trump's 'Irish proverb' for Enda Kenny was actually a Nigerian poem." Edward Dracott writes, Continue reading at AdAge.co

2017-03-17 02:09:20
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2 

Bernie Sanders Is Viewed Way More Favorably Than Donald Trump, According to a New Fox News Poll  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, March 16:1. Candidate Trump's pronouncements are working against President Trump's plans. "Two federal judges have temporarily blocked President Donald Trump's travel ban, both citing Trump's statements about Muslims during the presidential campaign as part of their rulings," CNN's Laura Jarrett reports. "A ruling by a federal judge in Hawaii Wednesday resulted in a temporary restraining order nationwide, hou

2017-03-16 16:36:46
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3 

SXSW Video: Tom Colicchio on Food Marketers, Government and 'Nutrient Density'  

Food marketers may fund studies to demonstrate their products' relative health, even if independent studies find something diffierent, but it's on consumers to stay informed and evaluate the claims, chef Tom Colicchio said at SXSW in this video interview by Ad Age in collaboration with CNN. Continue reading at AdAge.com

2017-03-16 14:05:29
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1 

Hollister Targets Teens Where They Live: Their Phones  

Abercrombie & Fitch may finally be getting a clue about its core consumer. The teen-focused retailer recently debuted a mobile video game for its Hollister California-style clothing brand. The game activation, which was created with Rovio Entertainment and TreSensa, functions as an ad to connect the brand with loyal and potential shoppers."It keeps the brand breaking through in new and unique ways and helps us maintain our relevance day to day," said Will Smith, who joined the New Albany, Ohio-b

2017-03-16 13:37:14
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6 

Brit Morin Discusses Politics, Branding and New Tech at SXSW  

Brit Morin has become the Martha Stewart of sorts for the next generation. Brit & Co., the site she founded in 2011, has emerged as a destination for young women with stories and videos ranging from health and beauty to creativity and work-life balance.Brit & Co. partnered with Create & Cultivate, a career development and motivational platform, at SXSW this week for a one-day pop-up event featuring speakers like actress Kristen Bell, model Brooklyn Decker and former CNN anchor Whitney Casey.Ms.

2017-03-16 12:41:53
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2 

Twitter Is Ready to Pitch Advertisers at Digital NewFronts  

Twitter is making a formal entry into the world of digital video with a NewFronts event this year.The messaging-media company announced it president a lineup of digital shows present advertisers in May, the first time it will join the annual Digital Content NewFronts."We have made major investments in video over the past few years, and being able to present the breadth, depth and quality of that content at the NewFronts is the ultimate culmination of those efforts," said Matthew Derella, Twitter

2017-03-16 10:33:34
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6 

Dentsu Aegis U.K. Brings Gamification to Recruitment  

Resums might tell you what you want to hear, but they don't necessarily tell you what you need to know. That's why Dentsu Aegis Network U.K. is introducing mobile gaming into its recruitment process.When you are locked in a virtual world with only your wits to rely on, a potential employer can really see what you are made of.But the idea is not so much to put candidates under stress as it is about giving them a chance to prove themselves away from the formal interview process. The gaming format

2017-03-16 10:12:47
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2 

Life After the Robot Apocalypse  

Two weeks ago, I compiled a list of the 5 jobs robots will take first. Last week, I compiled a list of the 5 jobs robots will take last. Both previous essays are about robots replacing human workers who do cognitive nonrepetitive work (such as middle managers, salespersons, tax accountants, and report writers) that most people do not believe robots will be able to do any time soon. For those essays, I defined robots as technologies, such as machine learning algorithms running on purpose-built co

2017-03-16 09:54:41
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5 

Ad Costs May Vary for Fast Food and Retailers for xAd's Location Data Model  

In the past couple years, advertisers have looked to location data firms such as Placed, NinthDecimal and Arrivalist to verify whether people visited their stores, restaurants or auto dealerships. Today, digital ad firm xAd went another step by introducing an ad payment model that charges advertisers only if people showed up in a business location.Applebee's and The Home Depot are the first to try the new ad model, and several advertisers will launch cost-per-visit campaigns in the coming weeks,

2017-03-16 09:18:14
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0 




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