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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Unilever's Weed on why agency mashups fail and GDPR could hurt  

Among the more interesting questions asked of Keith Weed at Cannes is whether he may be a candidate to replace Martin Sorrell as WPP CEO. He won't comment on that query, raised at a press conference today, but he talked a lot about other things, like his concerns about his current job as Unilever chief marketing and communications officer. Those include GDPR, putting more bricks in the walls of the walled gardens and testing to make his agency model work better.He also touched on why he doesn't

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2018-06-22 21:12:01



After adding Titanium, Sustainable Grand Prix, Palau Pledge emerges as the big winner at the Cannes Lions  

The Palau Pledge, a tourism campaign that doubled as an environmental preservation effort, emerged as the most celebrated winner with three Grand Prix on the final night of the Cannes Lions International Festival of Creativity. On Friday night, it earned both the coveted Titanium Grand Prix as well as the inaugural Sustainable Development Goals Grand Prix, following a previous win in the Direct category.The integrated effort called for any tourist to Palauthe 13th-smallest nation in the worldto

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2018-06-22 17:58:30



Cannes gets 'back to business'  

W. Somerset Maugham was onto something in 1941 when he wrote "the Riviera isn't only a sunny place for shady people." While still hilarious in 2018, there was significantly less shadinessboth in conference-goer behavior and as a reprieve from the blazing sunat the Cannes Lions International Festival of Creativity this year. But don't take my word for it."It's back to business," said at least three people to me, verbatim, from different corners of the industry. Those very words were uttered by Je

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2018-06-22 14:54:34



Creative Effectiveness Grand Prix goes to Savlon chalk-soap mashup  

The Creative Effectiveness Grand Prix for Savlon's Healthy Hands Chalk Sticks by Ogilvy Mumbai produced little controversy in the jury room, but President Fernando Machado, global chief marketing officer of Burger King, still sees plenty of room for improvement in the data judges get to make decisions.The ingenuity of the product idea was key to the win. Children in India have little access to or interest in using soap to wash their hands. And they tend eat everything with their hands rice inc

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2018-06-22 14:30:40



ICYMI: The benefits of hot dog water  

Dress it up in a fancy package, throw in some questionable health benefits and watch consumers come running. Or so goes the theory behind Hot Dog Water.The "product," which showed up at a festival in Vancouver last Sunday, is pretty much what it sounded like: a single frank, floating in water. But hey, it came in a sleek bottle. Its health benefits ostensibly included increased brain function and vitality, weight loss, and a younger physique. It was also touted as gluten-free, Keto diet-compatib

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2018-06-22 13:28:34



A tale of three Cannes  

Other than playing "Where's Waldo" with "Frenemies" author Ken Auletta (that guy was everywhere) in Cannes, it's hard to identify a unifying theme that encapsulated the totality of the week. Perhaps it's because Cannes has moved from being purely a creative celebration to a frenzy of anyone who touches marketing and media, or because we as an industry are more fractured than ever before.To me, this year was a tale of three different experiences in, out, and around the Palais.Inside the Palais C

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2018-06-22 12:48:19



Watch the newest ads on TV from Samsung, Bud, Wendy's and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Wendy's serves up what it calls a "short and sweet" spot that shows all the ingredients that go into its Berry Burst Chicken Salad. New York Knicks legend John Starks talks about being undrafted back in 198

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2018-06-22 12:44:08



Reddit redesign revs up engagement for Audi's 'Think Faster' campaign  

Reddit's redesign and new ad products seem to be paying offfor Audi, at least.The car manufacturer's "Think Faster" campaign featured stars such as Elizabeth Banks and Liza Koshy answering questions from Redditors live "Ask Me Anything" style while zooming 120 mph or more in an Audi sports car. Reddit says the redesign of its website and native video ad offering have significantly increased engagement from users.The data from the campaign (more on that in a bit) is significant because it shows

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2018-06-22 12:09:13



What the duck? Aflac sticks with Publicis for creative account  

The duck is sticking around, and so is Aflac's creative agency, Publicis Seattle. Following a creative review initiated earlier this year, Aflac has chosen to stay with Publicis, its creative agency of the last several years, the insurer said Friday morning."We're leveraging the strength of the duck and making it more of a central figure," says Catherine Hernandez-Blades, who was promoted to chief brand and communications officer of the Columbus, Georgia-based Aflac last year, though she has bee

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2018-06-22 11:11:17



Martin Sorrell jousts with Ken Auletta onstage at Cannes  

Departed WPP CEO Martin Sorrell wrestled New Yorker writer Ken Auletta for control of an onstage interview Friday at the Cannes Lions International Festival of Creativity, where their wide-ranging touched on the allegations surrounding Sorrell's exit from WPP and the new company he quickly started afterward.Though Auletta is the journalist, Sorrell spent a large portion of the session posing the questions, interrogating Auletta about his new book, "Frenemies: The Epic Disruption of the Ad Busine

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2018-06-22 10:20:28



Libresse's 'Blood Normal' wins Glass Lion for Change Grand Prix  

Libesse's "Blood Normal," a campaign that put period blood front and center to help destigmatize menstruation, earned the Glass Lion for Change Grand Prix on the final night of the Cannes Lions International Festival of Creativity. The category honors work that promotes positive cultural change affecting gender inequality and imbalance."It's a masterfully art-directed, very well thought-out, multilayer campaign that sheds light on the dark corners of period shame," said Jury President Madonna Ba

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2018-06-22 10:17:03



Another Tide ad award, and (surprise) a second Film Grand Prix for P&G's 'The Talk'  

Yeah, it's another Tide ad award. And that's no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co. Super Bowl ad campaign from Saatchi & Saatchi, New York, which made a credible play at turning "It's another Tide ad" into an instant cultural touchstone, says Luiz Sanches, Film Jury president and chief creative officer of Almap/BBDO, Brazil.But it's another P&G ad "The Talk" from BBDO, New York for P&G's "My Black Is Beautiful" program that came as more of a su

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2018-06-22 08:35:52



New Directors' Showcase films at Cannes explore racism, cyberbullying and opiate addiction  

Thursday at the Cannes Lions International Festival of Creativity saw quite a different New Director's Showcase. This year, Saatchi & Saatchi, which has curated the show celebrating emerging talent for the past 27 years, passed the baton to RSA Films, one of the industry's top production companies, founded by veteran director Ridley Scott. The event helped mark the company's 50th anniversary in the commercials business and opened with a modernized take on Scott's first film, the short "Boy and a

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2018-06-22 08:15:31



Three female creative powerhouses chat about marketing for one of the world's biggest brands, Samsung  

At the Cannes Lions International Festival of Creativity, we sat down with Kate Oh, Minah Kim and Victoria Lhie, three creative leaders from Cheil, South Korea. They chat about what it's like to market for one of the world's most biggest brands, Samsung--whether with traditional advertising, CES showcases or the user experience for the company's sponsorship of another prominent world event, the Winter Olympics. Continue reading at AdAge.com

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2018-06-22 07:54:55



If I knew then what I know now ... I'd commit quicker  

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.We are in a relationship business. As I look back, with the benefit and clarity of hindsight, I recognize how much of our agency's survival rested on cultivating strong connections.Here are the five pieces of advice I would share, all through the lens of relationships. Continue reading at AdAge.com

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2018-06-22 06:39:02



Ireallydocare.com set up to counter Melania Trump's jacket stunt  

In the wake of Melania Trump's Thursday "I REALLY DON'T CARE, DO U?" stuntwhich her husband confirmed was a stunt, not long after an attempt was made by Melania's spokesperson to claim, implausibly, that the stunt was not a stunt ("#ItsJustAJacket")Chicago-based Upworthy/Good writer Parker Molloy grabbed the ireallydocare.com web domain. She then created a social-media splash image for it (as seen below) and initiated a redirect to an existing donation page titled Support Kids at the Border ("Ch

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2018-06-22 04:34:11



MediaLink's Michael Kassan on being 'freaked out' when reading Ken Auletta's 'Frenemies'  

New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive John Wren, who he said declined) in researching the book. One major character was MediaLink Chairman and CEO Michael Kassan, who said he spent a bit of time with Auletta over the past few years."It turned

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2018-06-22 04:07:40



'Roseanne' may be dead, but 'The Conners' is a modest insurance policy for ABC  

Roseanne is dead. Long live "Roseanne."Weeks after ABC pulled the plug on its wildly successful reboot of Roseanne Barr's eponymous sitcom, the network has announced that it will redevelop the show without her. ABC and "Roseanne" executive producer Tom Werner have agreed to a straight-to-series 10-episode order for "The Conners," a multi-camera comedy that will feature legacy cast members John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman.A premiere date will be announ

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2018-06-22 03:51:44



Omnicom upsets WPP's 7-year run as Cannes Lions holding company of the year  

Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.Omnicom had an impressive showing at this year's festival, bolstered in part by the success of Apple, a marketer that previously shied from events like Cannes, but had a big presence this year. TBWA/MAL helped to create much of the company's winning work. It earned six honors, including a Gr

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2018-06-22 03:50:54



'Target Run' campaign showcases retailer's new delivery services  

Making that "Target Run" just got a lot faster. As it invests in new technology like same-day delivery and drive-up service to compete with Amazon, Target is emphasizing such efforts in the new iteration of its one-year-old "Target Run" campaign, which focuses on how Target supplies everyday essentials."We're evolving the campaign to highlight the new ways [consumers] can choose to complete their Target Run, how, when and where it's best for them," said Rick Gomez, executive VP and chief marketi

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2018-06-22 03:23:40



Cannes daily blog day 5: Still alive! And still more to do  

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2018-06-22 02:55:04



Friday Wake-Up Call: Au revoir, Cannes Lions. Plus, a 'Roseanne' spinoff, minus Roseanne  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: It's the final day of the Cannes Lions, the parties are mostly over and most of the ros has been drunk. (Random French factoid: In French, an empty bottle of wine is called un cadavre, as in, a cadaver.) Still, today's the day when a jury

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2018-06-22 02:33:30



What the duck? Aflac sticks with Publicis for creative account  

The duck is sticking around, and so is Aflac's creative agency, Publicis Seattle. Following a creative review initiated earlier this year, Aflac has chosen to stay with Publicis, its creative agency of the last several years, the insurer said Friday morning."We're leveraging the strength of the duck and making it more of a central figure," says Catherine Hernandez-Blades, who was promoted to chief brand and communications officer of the Columbus, Georgia-based Aflac last year, though she has bee

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2018-06-22 02:17:07



Melania Trump's jacket stunt thrusts Zara into the spotlight  

Fast-fashion pioneer Zara has been caught up in a sartorial controversy involving first lady Melania Trump -- with a garment last on sale two years ago.Trump, boarding a plane for a flight to an immigrant detention center in Texas, wore an olive-green jacket with the words "I Really Don't Care, Do U?" on the back.While Zara's shops are ubiquitous, its Spanish parent company, Inditex SA, typically tries to stay out of the limelight. The company eschews advertising, save for occasional forays like

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2018-06-22 01:09:35



Watch the newest ads on TV from Old Navy, Hims, Hotwire and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Hotwire serves up another one of its Monty Python-esque animated ads illustrating how it can offer deals on "four-star hotels at two-star prices." Hims, "the wellness brand for men," pitches E.D. (erectile

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2018-06-21 21:36:08



Puma strikes another basketball deal, but what's the end game?  

Puma has struck yet another basketball deal as it throws more money into a game that's been dominated by Nike, Under Armour and Adidas. The brand will sponsor The Basketball Tournament, a $2 million winner-take-all summer hoops tourney broadcast on ESPN that comprises 72 teams of ex-NBA players, former college stars and international players.The pact caps a week of headline-grabbing basketball deals. They include Puma endorsements with several players expected to be high draft picks in Thursday

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2018-06-21 19:35:16



Cannes daily blog day 4: And we're still standing (mainly)  

.bannerad { margin: 0 auto; clear: both; Continue reading at AdAge.com

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2018-06-21 13:44:44



AI-driven 'JFK Unsilenced' triumphs in Creative Data at Cannes  

An AI-fueled rendition of a never-delivered John F. Kennedy speech has won the Grand Prix for Creative Data at the Cannes Lions International Festival of Creativity.The project, created by Irish agency Rothco for the Times of London, used artificial intelligence to stitch Kennedy's voice into the speech he had been set to deliver on the day he was killed in Dallas. Rothco and the Times worked with CereProc, a British audio tech company, to analyze recordings from over 800 Kennedy speeches and bu

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2018-06-21 13:22:03



KFC teams dissect 'FCK' and when they need to drop a new Colonel  

KFC has been a creative darling in the U.S. and across the pond, and at the Cannes Lions International Festival of Creativity we got a chance to dissect the work with some of its key marketing and creative leaders. We sat down with Meg Farren, CMO of KFC U.K. and Mother London Creative Partner Hermeti Balarin to chat about the brand's epic apology to its chicken shortage fiasco in the U.K., and with Wieden & Kennedy Portland ECDs Eric Baldwin and Jason Bagley and KFC U.S. Marketing Director Geor

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2018-06-21 12:53:51



Google engineers refused to build a security tool to win military contracts  

Earlier this year, a group of influential software engineers in Google's cloud division surprised their superiors by refusing to work on a cutting-edge security feature. Known as "air gap," the technology would have helped Google win sensitive military contracts. The coders weren't persuaded their employer should be using its technological might to help the government wage war, according to four current and former employees. After hearing the engineers' objections, Urs Hlzle, Google's top techni

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2018-06-21 11:57:27



Mark Read, contender for Sorrell's old seat: WPP 'clearly' needs a new beating heart  

Wunderman Global CEO Mark Read was thrust into the spotlight in April, when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers.Read had been floated in past years as a possible successor to WPP's iconic leader, but WPP always remained quiet about its potential future leadership. As far back as a dozen years ago, Read was considered to be one of Sorrell's "right-hand men."We

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2018-06-21 11:55:19



'Welcome to America': Time cover story asks 'What kind of country are we?'  

In the wake of outrage over the Trump Administration's family separation policy, Time's latest issueon newsstands Fridayserves up a series of essays and reports on what the newsweekly calls "a referendum on core American values."In a piece headlined "A Reckoning After Trump's Border Separation Policy: What Kind of Country Are We?," Karl Vick writes,For the first 240 years of U.S. history, at least, our most revered chief executives reliably articulated a set of high-minded, humanist values that

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2018-06-21 10:51:59



'The Trash Isles' wins another Grand Prix at Cannes  

A pledge to preserve Palau, love stories about food and a battle against plastic pollution took home top honors in their categories as the Cannes Lions International Festival of Creativity continued presenting its awards on Thursday night."The Trash Isles," which won the Grand Prix for PR, was meant to force a conversation about plastic in the oceans by encouraging young people to lobby the United Nations to deem it a country of its own. The Plastic Oceans Foundation and publisher LADBible worke

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2018-06-21 07:40:24



Hearst's Joanna Coles on diversity, online dating and living offline  

Joanna Coles doesn't spend much time online.The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that she likes "to have moments where I am doing nothing." That, she says, is "when you tend to find ideas begin to percolate in the back of your head."Coles is a big proponent of diversity at all levels. "If yo

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2018-06-21 06:55:18



Intel CEO Brian Krzanich resigns after relationship with employee is revealed  

"The board believes strongly in Intel's strategy and we are confident in Bob Swan's ability to lead the company as we conduct a robust search for our next CEO," the company said.Krzanich, 58, who moved up the ranks at Intel over more than three decades, has been CEO since 2013 and oversaw the company through an era of intense competition and consolidation in the chip industry. He had been trying to remake Intel into a more general provider of chips, expanding into new markets such as industrial

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2018-06-21 06:39:05



Marketers push their gender-equality efforts out onto the Cannes stage  

Just a few weeks ago, the Cannes schedule looked sparse on gender-equity panels, which seemed odd given the subject's prominence in cultural and industry conversation this year. That changed in a hurry as plans not ready to be announced a few weeks ago solidified, and some came together in a way that appeared to be thrown together to fill (what became) obvious gaps.Whatever the reasons, marketers, agencies and media players are practically jumping up and down waving their hands in the air to bri

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2018-06-21 06:13:43



P&G names Buchholz chief communications officer in reorganization  

Procter & Gamble Co. has bumped up Craig Buchholz to the new role of chief communications officer as part of a reorganization that also combines brand and corporate communications duties, and elevates other executives to vice president.Buchholz will still report to Chief Brand Officer Marc Pritchard in the new role, one that hasn't existed since Christopher Hassall left the company in 2012. Buchholz, an Eli Lilly alum, is the rare P&Ger brought in at the vice president level from the outside. Hi

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2018-06-21 06:06:07



Thursday Wake-Up Call: Instagram takes on YouTube. And Disney throws more money at Fox  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: There are just two days left to go at the Cannes Lions, including today. For a quick catch-up on who's winning the big prizes, Ad Age has a running list of all the Grand Prix winners, with links to watch and read about the campaigns. So fa

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2018-06-21 05:21:34



Nike takes the first Grand Prix in Cannes' new Social & Influencer category  

Nike's "Nothing Beats a Londoner," was the first Grand Prix recipient in the new Social & Influencer Lions category at the Cannes Lions International Festival of Creativity on Thursday night."When we come down to it, this category represents a shift in advertising," says Jury President Mark D'Arcy, VP and chief creative officer at Facebook. Continue reading at AdAge.com

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2018-06-21 04:37:38



Reaching consumers with video: the interruptibility myth  

In the advertising industry we often get stuck in our own world of platforms, data, GRPs, etc., and lose sight of how real humans are consuming media and reacting to advertising formats. To help ground us on the current state of video advertising, we compiled industrywide research, demographic studies and actual footage of real humans' video consumption behaviors. What it revealed is a massive growing population of people who can no longer be interrupted with TV or pre-roll ads as well as emergi

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2018-06-21 04:05:31



Ad Lib: Michael Wolff is in Cannes and he's not holding back (does he ever?)  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!A consummate media insider, Michael Wolff shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, "Fire and Fury."Along with the rest of the advertising and media ecosystem, Wolff is in Cannes for the International Festival of Creativity, where he

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2018-06-21 03:58:42



It's not TV, it's Instagram: New app built for longer video  

Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long.Instagram revealed the video platform in San Francisco on Wednesday, at an event attended by web celebrities like gamer Tyler Blevins, also known as Ninja, and Lele Pons, who has 25 million followers. Creators take their followers from Instagram to their new IGTV channels."The magical part about IGTV is that a lot of these creators don't have to start from scratch," says Kevin Systrom,

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2018-06-21 02:40:36



Marketer's Brief: Remember Crystal Pepsi? Coke finally answers --in Japan  

The Bold and the BeautifulDon't put an age on Chico's new campaign.See Chase rollin' Continue reading at AdAge.com

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2018-06-20 21:28:22



Apple and Xbox nab Cannes Lions Experience Grand Prix  

Apple and Microsoft took innovative avenues to capture consumers' hearts (and dollars), earning Grand Prix in a newly minted Cannes Lions' experience track composed of the categories of Brand Experience and Activation as well as Creative E-Commerce.The Brand Experience and Activation jury, led by Rob Reilly, global creative chairman of McCann Worldwide, awarded the big Lion to Apple's Today at Apple program, which brings education experiences to Apple's 500-plus stores, allowing consumers young

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2018-06-20 20:48:13



Some airlines refuse to fly separated migrant children  

UPDATE: Late Wednesday afternoon, President Trump signed an executive order that addresses the separation of children from their families. Amid mounting social pressure, some airlines are speaking out about the Trump administration's "zero tolerance" immigration policy of separating parents from children at the border. Such brands join the growing chorus of consumers, and several company CEOs, particularly in the tech industry, calling for an end to the practice.Early Wednesday, American Airline

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2018-06-20 18:41:58



Watch the newest ads on TV from LinkedIn, Bud Light, Allstate and Verizon  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Bud Light serves up another in its series of funny ads starring slightly confused medieval characters. Soccer great Landon Donovan teams up with Thomas "Silicon Valley" Middleditch for a World Cup-themed Ve

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2018-06-20 17:03:49



These Grand Prix winners represent the finest in industry craft  

A mixed-media music video experience for William Patrick Corgan, a simple, long-copy print ad for shoe polish and a heart-rending film about finding medical care in a war-torn environment took home the top Craft honors at the Cannes Lions International Festival of Creativity on Wednesday night. The Digital Craft Grand Prix winner was Aeronaut VR, a mixed-media VR experience created for Corgan, aka Billy Corgan of Smashing Pumpkins fame. Filmmaker Danny Bittman, Viacom Next and Isobar created a h

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2018-06-20 14:37:08



Wednesday Wake-Up Call: 'Modern Family' producer blasts Fox, Comedy Central's satirical Trump 'library' wins at Cannes  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: As President Trump's immigration policy and the border separation of families dominates the headlines, senior entertainment figures who work with the Fox empire are turning on the company over Fox News' support of White House policy."Moder

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2018-06-20 11:50:49



Ad Lib: Michael Wolff is in Cannes and he's not holding back (does he ever?)  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!A consummate media insider, Michael Wolff shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, "Fire and Fury."Along with the rest of the advertising and media ecosystem, Wolff is in Cannes for the International Festival of Creativity, where he

what do you think?

2018-06-20 10:54:12



Ad Libs: Michael Wolff is in Cannes and he's not holding back (does he ever?)  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!A consummate media insider, Michael Wolff shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, "Fire and Fury."Along with the rest of the advertising and media ecosystem, Wolff is in Cannes for the International Festival of Creativity, where he

what do you think?

2018-06-20 10:41:18



Q: Things that mimic HQ Trivia. A: What are Facebook's new game shows?  

Continue reading at AdAge.com

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2018-06-20 10:40:06



Conagra, shifting its marketing approach, drops DDB  

Conagra Brands has stopped working with DDB Chicago, which had been one of its biggest creative agencies.Both Conagra and Omnicom Group's DDB confirmed they parted ways. Neither elaborated on the reason for the split, which ends, for now, at least, a relationship that began in 2004 when DDB San Francisco won Conagra's Banquet business. DDB then won more of the business in 2013. Last year, DDB shifted its Conagra work from San Francisco to Chicago to be closer to the Chicago-based client."We rema

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2018-06-20 10:36:43



These Grand Prix winners represent the finest in industry craft  

A mixed-media music video experience for William Patrick Corgan, a simple, long-copy print ad for shoe polish and a heart-rending film about finding medical care in a war-torn environment took home the top Craft honors at the Cannes Lions International Festival of Creativity on Wednesday night. The Digital Craft Grand Prix winner was Aeronaut VR, a mixed-media VR experience created for Corgan, aka Billy Corgan of Smashing Pumpkins fame. Filmmaker Danny Bittman, Viacom Next and Isobar created a h

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2018-06-20 08:18:40



With or Without You: Despite USA's absence, World Cup still draws a crowd  

More often than not, Americans who say they have no use for the world's most popular sport will cite the prevalence of matches that end in a draw. But as much as ties may be antithetical to our national sensibilities, the TV ratings for the 2018 FIFA World Cup suggest that soccer enthusiasts may even prefer the occasional deadlock.According to Nielsen live-plus-same-day data, three of Fox Sports' four most-watched World Cup matches thus far have ended in a tie. Since the tournament began on Thur

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2018-06-20 07:25:40



If I knew then what I know now ... I'd listen to my inner Seinfeld  

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.Life before the internet in high school meant picking up the Kerrang! magazine in London where I grew up, and finding out if one of my favorite bands was coming to town in the not-so-distant future. It meant calling my friends on a pager and speaking to an operator, an actual human being, who would write down what I had to say and send it to them to maybe hear back from them a

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2018-06-20 07:07:06



Cannes daily blog day 3: Humpday edition!  

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2018-06-20 06:30:58



Jay-Z, Apple and a moving history 'lesson' earn Cannes Lions Entertainment Grand Prix  

Jay-Z's music video tribute to his mother, Apple's stunning Spike Jonze-directed "Welcome Home" film, and a moving integrated campaign from Dutch telecom brand KPM that makes a historical moment relevant for young viewers earned Grand Prix in the Cannes Lions Entertainment categories.The Entertainment Lions are meant to celebrate creativity that "turns content into culture." In the case of this year's winner, that culture-creating idea was also an educational one. "Evert_45" is an integrated cam

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2018-06-20 05:03:37



Disney ups Fox bid to $71.3 billion  

21st Century Fox on Wednesday announced it has received a significantly enhanced acquisition agreement from the Walt Disney Co. that not only tops Comcast's counteroffer of a week ago, but includes a cash component.Disney's sweetened offer for Fox's studio and select cable assets is valued at $71.3 billion, besting its December 2017 all-stock bid of $52.4 billion, or $28 per share, and eclipsing Comcast's recent all-cash bid of $65 billion. Per terms of the revised offer, Disney will pay $35.7 b

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2018-06-20 03:33:17



Rachel Maddow: 'Ugh, I'm sorry' for losing it on live TV  

On Tuesday night's edition of MSNBC's "The Rachel Maddow Show," Maddow broke down as she tried to share breaking news from the Associated Press. Journalist Justin Baragona captured the moment and shared it in a tweet that's closing in on 100,000 likes and nearly 50,000 retweets, resulting in Maddow becoming a trending topic on Twitter:Shortly thereafter Maddow took to Twitter herself, apologizing and offering context on her breakdown:Given the current political climate, Maddow's moment of humani

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2018-06-20 02:37:43



See all the Cannes Lions Grand Prix winners  

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2018-06-19 17:34:27



Mekanism brings together a roster of agencies for diversity moonshot  

In the last century, the Apollo program directed the resources of disparate, sometimes competing government agencies toward a common goal none of them could have envisioned achieving on their own: walking on the moon. As namesakes go, it's a lofty one.So it's fitting that Apollo 51, a new initiative spearheaded by Mekanism, involves more than a dozen other ad agencies, all working to improve diversity and representation in their ranks. Each agency committed to the program pledges that at least 5

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2018-06-19 17:07:09



If I knew then what I know now ... I'd specialize from the start  

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.Almost every agency starts out the same way: small in size, but with gargantuan goals. We begin with small clients, but want larger ones. We hire small staffs in a small building with hopes of managing hundreds of creative thinkers spread over offices in three cities.We want big budgets, big campaigns, and big awards. Continue reading at AdAge.com

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2018-06-19 13:33:56



Goodby is out with its first BMW ad since winning the account in March  

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.Shots of roaring BMWs mingle with summer scenes as a voiceover links the seasonal pleasures to the vehicles: "The brightest star from 93 million miles away creates 93 longer days and 93 warmer nights134,000 minutes of windows down and music up."Summer runs from the summer solstice, on June 21, through the fall equ

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2018-06-19 13:33:01



Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest corporate rebrands in memory might be on its way out. The owner of the Chicago Tribune and New York Daily News is set to change its name back to Tribune Publishing, according to a report in The New York

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2018-06-19 12:11:15



Facebook now running autoplay video ads in Messenger  

The creeping commercialization of one of Facebook's most personal spaces continues apace, thanks to the new addition of video ads in Messenger.The ads will appear in the inbox section, where people see a list of their messages from friends and other contacts. (Sponsored posts with images and other creative elements already appear there.)The video ads automatically start rolling when a user scrolls over them. This mimics the style of video found across Facebook properties including News Feed and

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2018-06-19 09:54:25



Seth Meyers: Trump is 'trying to gaslight the country' regarding his 'monstrous' family separation policy  

A Comcast shareholder recently complained to Comcast CEO Brian Roberts about Seth Meyers, whose "A Closer Look" commentaries air on NBC's "Late Night" (Comcast owns NBC Universal). What Meyers has to say about President Trump is "un-American and borderline treasonous," the shareholder said. By that logic, much of America is un-American and borderline treasonous right now for daring to question Trump's family separation policy, which is drawing condemnation across the political spectrum. And on l

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2018-06-19 09:29:23



Watch the newest ads on TV from PetSmart, Jif, Progressive and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: A cute guy with an even cuter puppy turns to PetSmart for help. Verizon serves up a series of clips from viral videos of young people coming out to their families in a spot timed to LGBTQ pride celebrations

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2018-06-19 09:03:17



Cannes daily blog day 2: Palais, panels and petit-fours  

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2018-06-19 08:40:39



McDonald's and Comedy Central campaigns take Grand Prix for Outdoor  

McDonald's minimalistic "Follow the Arches" campaign with Canadian agency Cossette and Comedy Central's Donald J. Trump Presidential Twitter Library snagged Grand Prix awards for outdoor at the Cannes Lions International Festival of Creativity, which began presenting its awards on Monday.They were hard-fought wins: Jury president Chris Garbutt, Global Chief Creative Officer at TBWA, said the jury deliberated until 1:30 a.m. He said much of the submitted work was "facing something head-on," citin

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2018-06-19 07:14:18



Verizon stops selling location data to a prison contractor after outcry  

Verizon Communications has stopped selling data to a company that was pinpointing the location of customers' phones, responding to an outcry over actions by a prison contractor.The largest U.S. wireless carrier announced the move in a letter to Senator Ron Wyden, a Democrat from Oregon. The legislator had demanded last month that carriers and the Federal Communications Commission investigate the practice of tracking phones by a company that provides services to prisons and jails."When these issu

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2018-06-19 06:04:02



'Gawker for Good' strategy is so crazy it just might work (or not)  

Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them.Kevin Lee, executive chairman and co-founder of Didit, a full-service digital agency that specializes in search, is considered to be a leading candidate to purchase Gawker once it goes up for auction later this summer. Lee's ad strategy for monetizing Gawker, should he acquire it, is radical to say the least.For starters, Lee intends to flip Gawker upside down and rename it "Gawker for Good" --

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2018-06-19 05:57:08



The genius behind Apple's Titanium contender 'Welcome Home,' explained by TBWA/MAL's creative chief  

Back in March, Apple and TBWA/MediaArtsLab blew our eyeballs out with "Welcome Home," the mesmerizing film promoting the HomePod smart speaker directed by Spike Jonze and starring FKA Twigs as a weary office drone who escapes from the drudgery of her 9-5 grind and into a multicolored wonderland through the power of music.The film has already started to clean up at awards shows and last week took one of the top prizes at AICP. Here at Cannes, it's a likely contender for top honors in film, craft

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2018-06-19 05:13:04



Remotely Entertaining: Should marketers care about app 'addiction'?  

The average smartphone user checks their apps a whopping 88 times a day, according to new research from Hearts & Science and Omnicom Media Group RISEand it seems to be affecting more than attention spans.The agency's three-part study looked at mobile behavior, how people use apps, and the neurological impact of viewing ads. For that last part, researchers examined biometrics, eye-tracking and facial coding to see how people responded to advertising in traditional linear TV and mobile apps. Turns

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2018-06-19 05:13:03



Marketing needs to be more than a coat of paint  

.teads-inread { display:none; } Continue reading at AdAge.com

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2018-06-19 04:29:37



Puma enlists Jay-Z to push hoops marketing  

Pumawhose fashion cred has been lifted by Rihannanow wants to score big in basketball with a little help from Jay-Z and two projected top NBA Draft picks. The brand has tapped the rapper to help shape its newly emboldened hoops marketing strategy. On Monday, Adam Petrick, global director of marketing and brand for Puma, referred to him as "president of basketball operations," according to multiple media reports. But on Tuesday Puma stated that Jay-Z's title is actually creative director and that

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2018-06-19 04:29:29



'This is not just another box,' Pinterest exec says of new offering with FabFitFun  

These days, it seems like every brand has a box, and now Pinterest does tooand it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pinterest Box," which includes products from Pinterest's top-rated trends in beauty, wellness and apparel.Debuting at the Cannes Lions International Festival of Creativity, the $49.99 box has nine products including a vase from Pier One, sweatproof mas

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2018-06-19 04:18:45



This LLBean campaign brings new meaning to out of office  

Just because you're at work doesn't mean you can't be outside. At least, according to a new campaign that gives new meaning to "out-of-office" from LLBean, the 106-year-old retailer. As part of the "Be an Outsider" campaign the brand introduced last fall, LLBean is encouraging pasty office workers to spend a day taking their calls and computers beneath the sunny sky (or rain clouds). On Thursday, June 21, New Yorkers are encouraged to work out from an outside coworking space in Madison Square Pa

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2018-06-19 04:16:16



Small Agency, Big Idea: DIKO helps Rumpl get Portland AF  

Ahead of Ad Age's Small Agency Conference in L.A. on July 17-18, we're be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We continue with 3-person Austin shop DIKO, which helped blanket startup Rumpl relocate from San Francisco to Portland, Oregon.A new brand is a blank slate, and giving it a personality that resonates with customers is one of the toughest tasks for an agency. When DIKO in Austin, Texas was tasked with introducing outdoor blanket c

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2018-06-19 04:01:44



IBM and Mediaocean launch blockchain pilot with big marketers aiming to cut 'ad-tech tax'  

IBM iX is joining with Mediaocean to pilot a blockchain network for media deals involving Unilever, Kimberly-Clark Corp., Pfizer, Kellogg and its IBM's own Watson. The pilot aims to improve transparency, fight fraud and get make-goods done more quickly.Set to be announced Tuesday at Cannes, the pilot significantly expands a project IBM launched with Unilever this winter by adding more marketers and Mediaocean, the back-office middle player for more than $140 billion in annual spending across mul

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2018-06-19 03:32:17



Here's what the Salesforce deal with Google Analytics 360 means for marketers  

Perhaps the most celebrated person at this year's Salesforce Connections annual event was not someone famous, well-known in creative circles or a highly touted CMO.It was Kristin Bond, director of email marketing operations at Girl Scouts USA. Bond was sporting a shimmering gold hoodie awarded to her by Salesforce; only 26 of these are known to exist and they're highly coveted among attendees. "I really feel in my element here," Bond, 33, says. "Email is not dead. Social is not taking over; you

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2018-06-19 02:37:50



'Modern Family' producer threatens to leave Fox over 'disgust' with news division  

"Modern Family" co-creator Steve Levitan threatened to leave 21st Century Fox's TV studio, saying that he's "disgusted" by the company's ties to Fox News.Levitan, who serves as executive producer of the hit sitcom, said on Twitter that he would see "Modern Family" through to the end and then set up shop elsewhere.But he softened his stance in a statement provided by his agent, according to Variety. Saying he had great admiration for his colleagues at Fox, Levitan said he would "take some time to

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2018-06-19 01:53:23



An 'eye language' for paralyzed people wins Cannes Health Grand Prix for Good  

A campaign described by one jury president as a kind of "cure for paralysis" has won the Health Grand Prix for Good at the Cannes Lions International Festival of Creativity, which began presenting its awards on Monday."Blink to Speak" is an "eye language" created by TBWA/India for the NeuroGen Brain & Spine Institute and the nonprofit Asha Ek Hope Foundation to help people with paralysis communicate. Continue reading at AdAge.com

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2018-06-18 20:50:22



Want to be Walmart CMO? Tony Rogers switches to Sam's in new role  

Walmart U.S. Chief Marketing Officer Tony Rogers is moving over to sibling Sam's Club in the newly created role of chief member officer -- a surprise move that takes him from running marketing for the world's biggest retail chain to a club store that's in an underdog battle against Costco.Rogers says his replacement as Walmart CMO has yet to be named, and he won't move to Sam's until late July, leaving time for a transition."When I was in China I worked for [Sam's Club CEO] John Furner, and I wa

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2018-06-18 18:18:57



AT&T's Brian Lesser lays out his grand ad plan following the Time Warner deal  

Every day, AT&T's Brian Lesser tells his team, "If all we do is improve advertising as you know it, we've failed, because our intention is to make advertising matter for consumers."With the close of AT&T's acquisition of Time Warner (now WarnerMedia) last week, Lesser, who joined AT&T in October to run its new advertising and analytics unit, will now get the chance to act on his vision of making the TV ad business operate more like digital.Lesser, who previously oversaw billions in ad spending a

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2018-06-18 17:49:49



JetBlue's founder is reportedly raising money to launch a new airline  

David Neeleman, who started JetBlue Airways Corp. with $100 million in 2000, is raising money to launch a new low-cost carrier focused on secondary airports in the U.S., according to Airline Weekly.The airline, to be called Moxy Airways, has secured orders for 60 Bombardier CS300 aircraft, the trade journal reported, citing people familiar with the matter. The first would arrive in 2020. Moxy is attempting to raise $100 million to begin services that same year, the journal reported.Neeleman decl

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2018-06-18 16:07:18



Watch the newest ads on TV from Apple, Powerade, Kia and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Apple wants you to "Make something wonderful" (Creativity's Alexandra Jardine has the backstory on the campaign: "Real-life Mac visionaries sit behind their screens in Apple's tribute to creative use

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2018-06-18 13:39:16



Shingy, digital prophet, wants you to be a little less digital  

Shingy joined us for this pop-up Cannes-themed edition of the Ad Lib podcast, as he was en route to his keynote address. Here, we discuss tech dependence, Oath, 5G, living a bit more mindfully and what exactly it is that he does.Bonus: He stuck around to play a little game we at Ad Age call "Straight fire? Or total crap?" Check out the video above. Continue reading at AdAge.com

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2018-06-18 11:45:12



Shingy, a digital prophet, wants you to be a little less digital  

On this pop-up Cannes-themed edition of the Ad Lib podcast, we caught up with Shingy, who was en route to his keynote address. Here, we discuss tech dependence, Oath, 5G, living a bit more mindfully and what exactly it is that he does.Bonus: He also took the time to play a little game we at Ad Age call "Straight fire? Or total crap?" Check out the video above. Continue reading at AdAge.com

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2018-06-18 10:44:27



LG Nano Cell Super Challenge crushes Viral Video Chart  

Soccer superstar Kaka uses an unconventional means to prove the worth of LG's technology versus "conventional" TV. Watch what happens. LG also takes second place on this week's chart.As always, the view counts on our weekly Viral Video Chart reflect both organic views initiated by consumers and paid views generated through ad placements..mfp-fade.mfp-bg { Continue reading at AdAge.com

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2018-06-18 09:38:57



Puma names new president -- Jay-Z  

Pumawhose fashion cred has been lifted by Rihannanow wants to score big in basketball with a little help from Jay-Z and two projected top NBA Draft picks.The brand named the rapper its "president of basketball operations," Complex reported Monday. Puma has also inked Deandre Ayton, the likely top pick in Thursday's NBA Draft, to an endorsement deal. Ayton's pact comes days after Puma locked down ex-Duke star Marvin Bagley III, who is expected to be taken among the first few picks in the draft.Th

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2018-06-18 09:21:29



Sir John Hegarty on 'scam' Lions entries, the Catholic Church, data and Martin Sorrell  

Sir John Hegarty has been coming to the Cannes Lions Festival of Creativity since 1989, when he first served as a juror. "Of course it was just one Grand Prix," he says. "It was film, that was it."Times have changed. Hegarty hasn't, much. He is here, again, in town this week to tout "Feed our Future," a new global campaign for the United Nations World Food Programme done in conjunction with SAWA, a global trade body of cinema advertising companies.A founding shareholder in Saatchi & Saatchi and

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2018-06-18 09:13:01



Kellogg's bets 'Jurassic' fans are, er, hungry for content  

Depending on how quickly the products ship (this version is sold exclusively via Amazon), super fans should get their insider taste of the film before it hits theaters.Kellogg has other tie-ins with Universal Pictures for the latest "Jurassic World" flick. Some packaging features limited-time promotional packaging (what the marketer dubs a "prehistoric makeover"). Lots of Kellogg's and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Sn

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2018-06-18 07:31:37



Time Warner is getting a rebrand to avoid confusion  

Time Warner will get a new name under new owner AT&T: WarnerMedia.The business, which includes HBO, Turner Broadcasting and the Warner Bros. studio, was christened with the moniker in an internal memo obtained by Bloomberg on Friday. As part of the changes, Turner CEO John Martin will be leaving the companya widely expected move.AT&T took over Time Warner on Thursday after a drawn-out antitrust battle. The deal, originally announced in 2016, will let the telecom giant offer new packages of wirel

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2018-06-18 07:27:40



If I knew then what i knew now... I'd step up my golf game  

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.New York Times reporter Emily Steele went to a Pilates class with a source to convince her to trust her so Emily could tell her story about Bill O'Reilly's unwelcome sexual advances. The resulting article led Emily and her team to break open the story on O'Reilly's many sexual harassment cases. This led to them winning a Pulitzer Prize and adding significant firepower to the #

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2018-06-18 06:09:32



Cannes live blog, day one: Cruising the Croisette  

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2018-06-18 05:54:05



Discovery aims to position its top series as replacement for broadcast prime time  

Cable TV networks for years have been trying to position themselves to advertisers as a replacement for pricier series on broadcast prime time. For many, it's been a hard sell. But Discovery is certainly on a mission to drive up ad prices for its channels as it goes into the annual upfront ad haggle -- when networks look to secure a bulk of their ad commitments for the next season -- for the first time since it's acquisition of Scripps.To this end, Discovery is packaging the premiere episodes of

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2018-06-18 05:53:21



Oscar Mayer tries 'bun-believable' stunt with jetpack superhero  

It's a bird. It's a plane. It's the ... Super Hotdogger, Oscar Mayer's new addition to its Weinerfleet.The Super Hotdogger, described by Oscar Mayer as a "jetpack-powered hotdog hero," joins the classic Weinermobile in the Oscar Mayer fleet, which now also includes the WeinerDrone, WeinerCycle, Weinermobile Mini and Weiner Rover. (That might be an Ad Age record for the number of weiners used in one sentence.)This addition to the "fleet," however, is a jet-pack equipped human in an Oscar Mayer su

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2018-06-18 05:34:14



Could these winning Latin American ideas take top prizes at Cannes?  

One of the Latin American market's leading advertising contests, The Wave Festival, held its 11th annual competition last month in Rio De Janeiro, awarding its top prize, The Blue Wave, to the agency David Brazil for "This Coke is a Fanta," a campaign for Coca-Cola that sought to subvert a widely-used homophobic slur that involved the brand's name.The Wave Festival is organized by Brazilian advertising and marketing media company Grupo Meio & Mensagem, Ad Age's longtime editorial partner in Braz

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2018-06-18 04:42:43



Google will invest $550 million in Chinese e-commerce site JD.com  

Google is investing $550 million in cash in China's JD.com as the U.S. search giant pushes deeper into online commerce.The pair say they plan to explore joint development of retail solutions in regions, including Southeast Asia, the U.S. and Europe. The deal comes just a week after Google struck an alliance with Carrefour to sell groceries online in France through the U.S. company's platforms including Home and Assistant.The flurry of activity signals Google's growing ambitions in e-commerce. Th

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2018-06-18 04:26:24



We are the 0.1%: Why the ad world needs more female founders  

In a post-Gustavo Martinez, #metoo age, we still see headlines that proclaim that advertising remains a boys' club to which every semi-sentient being says, "Well, no shit." One CEO's fall from grace is not going to change a culture that has always favored men over women. But we the women in this industry who know it can rise to become so much more have the power to disrupt this generations-old pattern by becoming our own bosses and crafting a better version of advertising.Change within the in

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2018-06-18 03:25:25






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