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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Target rains on shopper parade with cancellation of tall Hunter boots  

April showers might bring May flowers, but they won't bring some signature Hunter boots from Target.Target said Friday that it is canceling a key item from its new Hunter design collaboration before it even hits shelves: Consumers will never be able to buy the women's tall rain boots from the "Hunter for Target" team-up, due to "production issues," according to the Minneapolis-based retail chain.Announced last month, the 300-piece collection originally debuted April 14, but the women's boots tha

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2018-04-20 21:54:43



Ford puts global creative in review, adding more woes for WPP  

Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO.The account, now held at WPP's Global Team Blue, has been under strain for months as the automaker began re-evaluating its marketing model as part of a larger "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Now Ford is taking the next step by formally putting the account up for bid. An RFP

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2018-04-20 21:24:17



Impossible Burger draws environmentalists' ire  

Biochemist Patrick O. Brown, founder of Impossible Foods Inc., invented a "magic ingredient" that solves what he calls the planet's biggest environmental problem: beef.The ingredient, made from soybean roots and genetically engineered yeast, goes into vegetarian Impossible Burgers, which are available in a growing number of restaurantseven fast-food stalwart White Castle.It contains heme (pronounced HEEM), a key part of red meat and a source of iron, which humans can't live without. Think of Bro

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2018-04-20 18:14:44



Facebook to show pre-roll video ads in more places  

Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about "best practices and updates on video and monetization."One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue. Last year, Ad Age reported that Facebook would start testing pre-roll ads in Watch, its ne

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2018-04-20 13:10:09



Watch the newest ads on TV from Baskin-Robbins, Alfa Romeo, Kroger and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In a dramatic Alfa Romeo ad, an announcer implores us: "If you don't want to be seduced, then please, please look away." Kroger, the largest supermarket chain in the U.S., promotes the fact that by using it

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2018-04-20 12:59:20



P&G ends its YouTube boycott after more than a year  

Procter & Gamble, one of world's biggest advertisers, kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it's returning to the video site, but a lot more selectively than before.The consumer-goods giant told its brands this week they can buy spots on YouTube, according to the Cincinnati-based company. P&G, which owns household names like Crest and Tide, stopped spending on YouTube in March 2017 following an outcry over extremist and other disturbin

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2018-04-20 10:27:11



Agency Brief (A-List edition): Some news for your hangover  

How's everyone feeling today?If you're moving a little slower than usual, we feel your pain. Last night brought together more than 500 of adland's rowdiest for a night of awards at the 2018 Ad Age A-List & Creativity Awards Gala at Cipriani 25. Fun was had by all, especially the guy who had to be retrieved from the bar to accept his award. And me, who will refuse to be called anything other than Meg Ryan after a little slip during the staff introductions.Luckily for this year's A-List winner Wie

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2018-04-20 10:07:17



Women to Watch Argentina named  

For the fourth year, Adlatina and Ad Age will recognize a group of women who stand out in the field of marketing and communications in Argentina. The event to celebrate the honorees below will take place at the Four Seasons Hotel in Buenos Aires on Monday, May 28th.Constanza Archain, general account director, Ogilvy & Mather ArgentinaArchain has nearly 25 years of experience in account management. She began her career at Lintas Argentina, where she worked with Coca-Cola, Unilever and Johnson & J

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2018-04-20 10:03:54



Google, Twitter pressed to follow Facebook into Senate hearings  

The CEOs of Google and Twitter may be next to follow Mark Zuckerberg into a gauntlet of congressional hearings.Senate Commerce Chairman John Thune said he's considering another public hearing on data privacy and spoke with representatives of Alphabet Inc.'s Google this week, suggesting the company send CEO Sundar Pichai to answer questions."I've told them I'd like to have them come in and talk to us about data privacy and maybe some of the other social media platforms as well," Thune says. "It'l

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2018-04-20 09:13:54



Friday Wake-Up Call: YouTube has brand safety issues, again. And 'Fearless Girl' will get moved  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Happy 420 Day. What people are talking about today: Congratulations to the winners of the Ad Age A-List and Creativity Awards. The sold-out gala was last night at Cipriani 25 in New York (if you missed it, have a look at Ad Age's Instagram Stories). The Creativity Awards were judged by industry leaders, and Campaign of the Year went to Wieden & Kennedy Portland and KFC's entertaining Colonel Sa

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2018-04-20 08:12:19



Never mind Cambridge Analytica. Peter Thiel's data-mining company Palantir is watching your every move  

Just as the Cambridge Analytica drama is fading (somewhat) from memory, Bloomberg Businessweek is out with a sobering cover story about Peter Thiel's mysterious data-mining company. "Do you know Palantir?" type on the April 20 cover asks. "Because Palantir knows you." The cover image is obviously meant to evoke a "Big Brother"-esque aura.Reported by Peter Waldman, Lizette Chapman and Jordan Robertson, Bloomberg Businessweek's feature opens with previously undisclosed details about an internal pr

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2018-04-20 07:50:16



Photo Gallery: What you missed at the Ad Age A List & Creativity Awards gala  

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2018-04-20 06:49:23



Thursday Night Lights: Fox turbocharges new primetime NFL slate  

After spending the last few weeks hyping up their shiny new "Thursday Night Football" package to media buyers and advertisers, Fox Sports now has a tangible product to sell in the wake of Thursday night's release of the 2018 NFL schedule. And while there's no way of telling how fans will take to the refurbished primetime broadcast slate, at first blush the "Thursday Night Football" lineup looks to be greatly improved on last season's patchwork effort.Fox's 11-game Thursday night roster features

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2018-04-20 04:56:13



Q&AA: America Ferrera on activism and the great outdoors  

Actress America Ferrera has played many rolesa dorky editorial assistant on "Ugly Betty," a jeans-wearing teen in "Sisterhood of the Traveling Pants" and, currently, a bossy-but-empathetic floor manager on NBC's "Superstore." But it's her latest venture, a partnership with The North Face on a campaign that highlights female athletes, that most complements her social advocacy efforts. Ferrera, who recently announced she's pregnant with her first child, spoke with Ad Age about the #MeToo movement,

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2018-04-20 04:36:41



Brands, you're doing experiential marketing wrong  

Experiential marketing is the current flavor of the month, especially as broadcast spending dips and digital becomes increasingly fraught. But it's time clients and agencies took a hard look at whether spending millions of dollars on a one-time event is the best use of their investment.The blink-and-you'll-miss-it event is all well and good, but it's hardly scalable. So instead of investing in one-off (call them "perishable") events, consider taking a cue from another lifestyle trend: The "susta

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2018-04-20 01:23:48



Ad Age's 2018 Creativity Awards winners  

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2018-04-19 21:46:57



Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards  

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2018-04-19 16:03:02



Opinion: One Titanic insight  

Edward "Ted" Smith was the captain of the maiden voyage of the RMS Titanic, which struck an iceberg and sank on April 15, 1912. But I've often thought that if a rookie captain were at the helm that evening, the ship would be afloat to this day. This is pure speculation, of course, but I know several metaphoric Ted Smiths and they are captains of industry.Before we begin, I want to take a moment to assure you that I mean no disrespect to those who died or lost loved ones 106 years ago today. I re

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2018-04-19 12:37:23



CVS debuts beauty campaign free of airbrushing  

CVS is taking a stand on beauty marketing with "Beauty in Real Life," its first campaign that excludes image alterations. It includes a 30-second spot and images that feature the brand's new "CVS Beauty Mark" watermarka promise that the picture has not been airbrushed.Earlier this year, CVS Pharmacy, the retail division of CVS Health, committed to adopting such standards in its beauty materials to add more authenticity to its marketing."What we're trying to do is provide transparency to women wh

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2018-04-19 12:14:33



'And It's Gone': A cryptocurrency startup's joke throws investors into a panic  

A cryptocurrency startup panicked investors Wednesday as the founder tweeted a picture from the beach and just three words populated the website: "And It's Gone."A day later, Savedroid is back, but investors are almost as angry now as when they thought their money was gone."VERY bad idea for a fintech to make fun of investors. All trust gone, can never trust again," wrote @CryptoCharge in reaction to a video Savedroid founder Yassin Hankir posted Thursday, saying, "We are still here, not gone an

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2018-04-19 11:02:34



Deepening price war weighs on P&G and puts ad budget under pressure  

Its skirmishes are looking more like a broader price war for Procter & Gamble Co., fueling relatively weak 1 percent organic sales growth for the packaged-goods giant last quarter.In previous quarters, P&G's organic sales and unit volume grew at about the same pace. But this quarter unit volume grew 2 percent, twice as fast as organic sales, which exclude the effect of currency, acquisitions and divestitures, with lower prices reflecting the difference. P&G's shares were down almost 4 percent in

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2018-04-19 10:25:44



The Rock stars as Under Armour's 'motivator to the masses' in global-minded campaign  

Under Armour is releasing a new marketing campaign that features Dwayne "The Rock" Johnson and international athletes in an effort to find new revenue outside its longtime focus North America, where growth is slowing. The work will run in China and Europe as well as the U.S. The athletes are also perhaps more accessible than the brand's typical superstar endorsers, such as Stephen Curry or Tom Brady."Sometimes, because we're an elite performance brand, we may not reach the everyday, hardworking

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2018-04-19 10:07:17



Watch the newest ads on TV from Hilton Hotels, Wendy's, Wayfair and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Hilton Hotels & Resorts wants you to get "another day in paradise" by taking advantage of its current special offers as you plan your summer getaway. Guitar Center highlights the story of Jared Scharff, lea

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2018-04-19 09:49:54



The Creativity Top 5 Brand Ideas of the Week  

In this week's episode, you'll find Under Armour's most expensive campaign to date, Uniqlo's tie-up with Solange, Coca-Cola's cool new packaging, a scary reminder of how open your lives are to strangers and Ikea's entrance to the world of sound. Continue reading at AdAge.com

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2018-04-19 08:14:25



Publicis' Sadoun: The old holding company model is 'dead' (but the Groupe is 'future-proof')  

In a time of extreme tribulation for advertising holding companies, Publicis Groupe touted some good news Thursday.Although revenue fell around 8 percent from a year earlier to $2.8 billion, Publicis saw organic growth of 1.6 percent (attributed to change excluding the impact of acquisitions and foreign exchange) for the first quarter of 2018 attributing that in part to accounts gained in 2017, including Lionsgate, Southwest Airlines and McDonald's.Publicis Chairman and CEO Arthur Sadoun called

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2018-04-19 06:43:24



NBC Universal joins OpenAP TV consortium, the industry effort to confront big threats  

It took a full year, but OpenAP has found its newest member: NBC Universal.The entertainment conglomerate is joining the consortium that was formed last spring by Turner, Fox Networks Group and Viacom to standardize data-driven audience buying on TV. It's a big boost for the collaborative effort, whose appeal to advertisers increases with the ability to apply its segmentations across more networks.While there were rumors in recent months that NBCU was considering signing on, industry insiders we

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2018-04-19 06:31:18



Ikea is developing a party in a box  

As tech giants and high-end audio firms like Amazon and Sonos introduce sophisticated AI-powered sound systems to the audio world, Ikea is going a decidedly more analog route.Its new, multicomponent audio system, called Frekvens, aims to turn homes into party central with a range of decidedly not-smart products. They consist of a turntable, speakers and lighting equipment costing from about $5 to $99. Set for release in June 2019, the line has been in development for about two years and is a col

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2018-04-19 04:32:42



Never say never: A Q&AA with Scooter Braun  

Scooter Braun is best known as the manager of Justin Bieber, Kanye West, Psy and Ariana Grande, and founder of School Boy Records. But increasingly, the ber-manager has been expanding his SB Projects entertainment and media company to include projects like the CBS procedural "Scorpion." (Its 2011 Bieber documentary, "Never Say Never," grossed $100 million worldwide.) Last month, Braun announced he has teamed with David Maisel, founding chairman of Marvel Studios, to form Mythos Studios. Together

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2018-04-19 04:26:08



Drudge Report's ad broker discusses innovation -- no, really! -- and why he loves banner ads  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Last October when Time magazine compiled its "most influential websites of all time," it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers' Intelligence Blog, too.And it's true. Personally speaking, when an Ad Age story finds its way onto

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2018-04-19 03:32:11



Trump lawyer Cohen drops suit against BuzzFeed  

Michael Cohen, the longtime personal attorney for President Donald Trump, has dropped his defamation lawsuits against BuzzFeed and the investigative firm Fusion GPS over a dossier of information about contacts between Trump and Russia.Cohen used a pair of court filings late Wednesday to end the lawsuits he filed in January, which claimed the dossier contained a series of false assertions about him. His decision to abandon the suits in their early stages came as he faces a criminal investigation

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2018-04-19 03:03:32



Thursday Wake-Up Call: Amazon spills a secret. Plus, how much might ad-free Facebook cost?  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Amazon says it's got over 100 million Prime subscribers now globally. That's a number the company has kept quiet since the subscription plan was launched in 2005. After 13 years, though, it's hit a big round number, so why not brag about it? In a letter to shareholders, Amazon CEO Jeff Bezos also said the company shipped 5 billion items worldwide through Pri

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2018-04-19 02:45:32



Amazon now has 100 million paid Prime subscribers, Jeff Bezos says  

Amazon CEO Jeff Bezos said the e-commerce giant has exceeded 100 million paid Prime subscribers and will continue to invest to meet "ever-rising" customer expectations.Bezos noted the milestone in his annual shareholder letter, published Wednesday. The letter is the founder's opportunity to underline his long-term strategy for investors, seeking to bolster their confidence as he continues to plow Amazon's money into expanding internationally, building a brick-and-mortar presence and introducing

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2018-04-19 02:23:52



Drudge Report's ad broker discusses innovation -- no, really! -- and the brand-safety blues  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Last October when Time magazine compiled its "most influential websites of all time," it put the Drudge Report report squarely at No. 8. Eight! The conservative political news site hovers high in the top ten list of U.S. media publishers of the Marketers' Intelligence Blog, too.And it's true. Personally speaking, when an Ad Age story finds its way onto

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2018-04-19 02:06:35



Classic Ad Review: For all Gibson's mistakes, you can't blame its advertising  

Gibson, the storied American guitar-maker, could be headed for Chapter 11. Some $500 million in debt, according to multiple reports, the company has been hit with a double punch: an unsuccessful diversification effort by Chairman and CEO Henry Juszkiewicz, who wanted to turn Gibson into a "lifestyle" brand, and the realities of the marketplace.While the rock gods who played Gibsons include heavenly axemen like Eric Clapton, Dickey Betts, Jimmy Page and B.B. King, these days a kid with a Mac can

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2018-04-19 01:26:03



Marketer's Brief: Save room in your fridge for Mayochup  

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to apasquarelli@adage.com.Visa kicks it with Zlatan IbrahimoviPro soccer player Zlatan Ibrahimovi is headlining Visa's new global campaign ahead of the 2018 FIFA World Cup Russia, which Visa is sponsoring. Ibrahimovi has it going onhe's won 33 trophies, speaks five languages, and has 31 million followers on Instagram. Continue reading at A

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2018-04-18 18:33:15



NBA video-game league to stream exclusively on Amazon's Twitch  

The National Basketball Association's new professional video-game league has signed a multiyear broadcast contract with Twitch, the streaming service owned by Amazon.The NBA 2K League, a joint venture with Take-Two Interactive Software, will live-stream all its video basketball games free through Twitch, the NBA said in a statement Wednesday. That's as many as 199 games throughout the season, including tournaments, playoffs and the finals. Games will also be free on demand after their conclusion

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2018-04-18 12:59:20



Watch the newest ads on TV from NBA partner Kumho Tire, Finish Jet-Dry and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Finish Jet-Dry, the rinse aid for dishwashers, presents a TV ad with a "skip" buttonbut it's not the type of skipping you may be thinking of. Poshmark, the free app designed to make it easy to "buy & sell f

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2018-04-18 10:58:33



Starbucks' training shutdown could cost it $16.7 million in lost sales  

Starbucks, scrambling to restore trust after the arrest of two black patrons at a cafe in Philadelphia, announced Tuesday that it's going to close more than half its stores in the U.S. next month for an afternoon of bias training.That could set back the company, which booked $22.4 billion in revenue last year, $16.7 million in lost sales, according to Bloomberg News calculations.Starbucks is shutting its so-called company-operated stores temporarily on the afternoon of May 29the day after Memori

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2018-04-18 10:03:57



Selfie commerce: Snapchat adds shopping to its augmented reality ads  

Continue reading at AdAge.com

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2018-04-18 09:31:34



Don't make these four mistakes when it comes to diversity  

God-is Rivera just wanted to get her agency talking about issues of inclusion and diversity. But what ensued was a much broader ongoing effort and even a new job title as VML's director of inclusion and cultural resonance.Rivera, who took on the title in August 2017, will be speaking at the Ad Age Survival Summit in Chicago next month on "Why diversity isn't just an HR problem."She spoke with us about several ways companies should stop thinking about improving diversity and inclusion. Continue r

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2018-04-18 07:24:04



Music to your taste buds  

Charles Alexander frequently dines at Etch restaurant in Nashville. And while he's in the music industry, that's not why he wore headphones there for dinner one night. Alexander was one of dozens of people who attended a "Sounds Delicious" dinner, where each course was paired with specific music."Even I was surprised at how much of an impact it had on improving taste," says Alexander, a bioinformaticist by training, who now runs a music label services company in Nashville called Systemic. "Most

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2018-04-18 06:44:54



Saville signs Peedom, Bray joins Durable Goods  

Saville Productions is signing BAFTA-nominated documentary film director Jennifer Peedom for U.S. commercial representation. Her credits including the feature documentaries "Solo," the BAFTA-nominated "Sherpa" and most recently "Mountain," while she has also produced work for Discovery Channel, National Geographic Channel, France 5, ABC, BBC and others. "Sherpa" became the third highest grossing Australian documentary in history. Continue reading at AdAge.com

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2018-04-18 05:44:40



Digital print ads get cheaper and easier (very slowly)  

To highlight new ambient lighting in its forthcoming 2017 models, Lexus once asked for print ads that would evoke the feature by lighting up themselves."Of course, they came to us wanting a million units two months from the day that print would ship, and that wasn't possible because there's a lot of integration issues with design," says Michael Helander, president and CEO at OTI Lumionics, the Toronto-based OLED tech company that Lexus asked to execute the stunt.Fast-forward to today, and Heland

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2018-04-18 05:23:37



Sad day for attractive folks: Both People and The Hill end their 'Most Beautiful' franchises  

Are you an incredibly attractive person who works in entertainment and/or politics? I'm so sorryI know this must be a difficult day for you.Take a close look at the People magazine cover, above, which was released on social media this morning. It says "The Beautiful Issue" instead of "World's Most Beautiful." As People Editor-in-Chief Jess Cagle explained in a teaser post yesterday (in which he declined to reveal that Pink would land his latest cover, saving that reveal for today),This week we w

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2018-04-18 04:41:34



Wednesday Wake-Up Call: Another viral video alleges racial bias at Starbucks. Plus, 'Teflon Sean' Hannity  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: For one afternoon next month, Starbucks is closing 8,000 U.S. stores to train staff on how to prevent racial discrimination. As Ad Age's Jessica Wohl writes, the education session on May 29 "will be given to nearly 175,000 employees and become part of the company's process for new employees." The step comes after a viral video showed two black men at a Phila

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2018-04-18 04:33:59



Search ads for 'GDPR' surge as strict new rules near  

Companies offering help in meeting the European Union's onrushing General Data Protection Regulation are bidding up the price on search ads for its acronym, GDPR, ahead of its arrival May 25.GDPR requirements are complex, and each country is likely to have different rules because the E.U. has left some 70 clauses open to interpretation. Those found in violation of GDPR face fines that amount to 4 percent of their revenue or $25 million, whichever is greater.And even if you're a U.S.-based publis

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2018-04-18 03:25:44



With Sorrell gone, WPP could shed assets, analysts say  

With Martin Sorrell out the door, takeover vultures could soon circle, eyeing portions of WPPs business ripe for the taking.At least that is the opinion of multiple financial analysts, who on Monday began speculating that the world's largest ad agency holding company could soon start selling off some of the sprawling businesses Sorrell built up over decades. Clarity probably won't come until WPP names a new CEO. But multiple analysts say the timing could be right for the company to begin paring

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2018-04-18 02:19:11



Tracking tech to shorten Lollapalooza loo lines?  

Going to Lollapalooza this August? Organizers may be able to tell whether you passed over the Arctic Monkeys for Space Jesus, how many Lime-A-Ritas you bought and how long you had to wait to buy them.That's because companies like Live Nation, which runs Lollapalooza as well as fests such as Austin City Limits and the Governors Ball, and AEG Presents, which puts on Coachella, Stagecoach and Panorama, are using anonymized data collected at festivals to calculate how to improve the experience (e.g.

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2018-04-18 02:01:10



Blockchain? More like rockchain  

Spotify going public was a huge marker in the convergence of technology and music. Its transformative success has helped usher in a new era for music, one marked by growth. Finally, a music tech company is the talk of Wall Street, and tech investors can feel safe putting money back into music again. And this rising tide has raised a lot of ships. The question now is, what comes next?With fresh momentumand its first growth in revenue in 20 yearsthe music industry is the proverbial phoenix risen f

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2018-04-18 01:23:29



Facebook photo-scanning suit is a multibillion-dollar threat  

Facebook may have to pay a real price for claims it invaded users' privacy: billions of dollars.A federal judge ruled Monday that millions of the social network's users can proceed as a group with claims that its photo-scanning technology violated an Illinois law by gathering and storing biometric data without their consent. Damages could be steepa fact that wasn't lost on the judge, who was unsympathetic to Facebook's arguments for limiting its legal exposure.The case dates back to 2015, long b

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2018-04-17 21:43:52



Mariah Carey's 'accidental' hostel stay goes viral  

Hostelworld's celebrity campaign out of Lucky Generals continues to make you look: Its latest online ad, juxtaposing Mariah Carey with accomodations she would never ordinarily choose, generated not only plenty of press but nearly 3.9 million views in the week through Sunday. Previous Hostelworld ads starred Charlie Sheen and 50 Cent.As always, the figures in our Viral Video Chart includes both organic views, representing interested and willing audiences, and paid views in the form of online ad p

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2018-04-17 14:19:41



Would Omnicom want to buy some WPP assets? John Wren weighs in  

During Omnicom Group's first quarter earnings call Tuesday, CEO John Wren weighed in on the possibility of acquiring WPP assets should they come up for sale and spoke about his former competitor Martin Sorrell."In many ways I have a great deal of respect for Martin," Wren said, responding to a question from a Morgan Stanley analyst on whether Omnicom would be interested in WPP assets if they came up for sale. Wren remarked he had competed against Sorrell for the last 25 years.Sorrell stepped do

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2018-04-17 10:46:28



Dunkin' Donuts picks BBDO Worldwide as creative agency of record  

Dunkin' Donuts picked Omnicom Group's BBDO Worldwide as its new creative agency of record and named Publicis Groupe's ARC/Leo Burnett to handle retail and in-store marketing.Meanwhile, Dunkin' Donuts is still conducting a review for media buying and planning and says it expects to make a decision in the third quarter. Dunkin's incumbent media agency, IPG's Trilia, is participating in the media review, which is being led by MediaLink, the restaurant chain said.BBDO will oversee advertising strate

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2018-04-17 10:35:02



Apple Music for journalism? Apple plans paid subscription service for news  

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The company agreed last month to buy Texture, which lets users subscribe to more than 200 magazines for $9.99 a month. Apple cut about 20 Texture staff soon after, according to one of the people.The world's large

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2018-04-17 08:25:20



Watch the newest ads on TV from Target, Apartments.com, Indeed and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Target takes 15 seconds to promote its new in-house, denim-centric fashion label Universal Thread. Fage points out that its yogurt is now verified by the Non-GMO Project. And "inventor of the apartminternet

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2018-04-17 07:15:52



'Oh, for Fox sake!': Daily News nails the collective response to the Hannity revelation  

Monday's bombshell news about Sean Hannitysee "Fox News' Hannity shares an embattled lawyer with the president he defends on TV"gets pitch-perfect tabloid treatment on the front page of this morning's Daily News."OH, FOR FOX SAKE!" the New York paper's headline screams, roughly approximating the collective response to the courtroom revelation.Inside the paper, the cover story, with the milder headline "Fox News host Sean Hannity revealed as Michael Cohen's mystery third client," notes that all e

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2018-04-17 07:14:48



'You are in the shower with me': What it's like to be a radio DJ today  

It's a dreary morning, but the studio on the 10th floor of 345 Hudson Street is bathed in red. The light is coming from an overhead bulb that illuminates to tell the crew of "The Big Show" with Scott Shannon when a song is about to end, and it's also emanating from a neon sign behind the console reading "40 years, WCBS-FM, 101.1." Next to that is foot-tall inflatable penguin.I ask Shannon the significance. "When I came to New York in 1983, [the radio industry] was walking in a line, following on

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2018-04-17 06:42:57



Volkswagen launches global creative agency review  

Volkswagen Group has launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in wake of the 2015 emissions scandal.The review, which is expected to be held at the holding company level, could threaten Interpublic Group's hold on the brand in the U.S., where Deutsch Los Angeles has held the account since 2009. IPG will likely be battling with Omnicom, whose DDB is the longtime VW agency in m

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2018-04-17 06:20:08



Facebook answers some questions Zuckerberg didn't in testimony  

Mark Zuckerberg spent much of his Congressional testimony making the case that Facebook users have control over their data. But what about the data the social network collects from people who don't even have accounts?In Congress last week, Zuckerberg said Facebook needed to track people who weren't members for "security purposes." In a follow-up blog post Monday, the company laid out plenty of business reasons to do it too.Facebook said other websites and apps use its services to let people quic

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2018-04-17 06:19:44



How the brand that started the spiked seltzer craze is trying to keep its edge  

Ads take cues from 1940s-era art deco posters that were commonly used to plug travel destinations and Champagne brands. The animated 15-second TV spot shows a woman diving into a pool where she swims with a mermaid. U.K.-based artist David Doran created visuals for the campaign.The campaign comes as SpikedSeltzer tries to beat back competition from a plethora of brands crowding the alcoholic seltzer category that Shields created.SpikeSeltzer, while still growing strong, has been surpassed in sal

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2018-04-17 06:18:35



Put down that phone and pick up a beer: Stella campaign urges 'Joie de Biere'  

"The aim of this campaign is to inspire consumers to take time to enjoy [life]," says Stella VP Harry Lewis.The Anheuser-Busch InBev brew is not the first brand to seize on the put-down-your-phone mentality. Nike deployed it in a 2016 ad that summarized the time people are wasting "watching other people's pictures of their cafe macchiato, or their dog, or their baby."Since this is advertising, the motives have a capitalistic bent, of course. Nike's spot encouraged people to exercise, presumably

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2018-04-17 06:12:03



Watch the newest ads on TV from Apple, Hennessy, State Farm and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Hennessy tells the story of lengendary track cyclist Marshall Walter "Major" Taylor in an ad that asks "What are you chasing?" A State Farm commercial starring Chris Paul and Oscar Nuez examines what

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2018-04-17 05:59:56



'SNL' has a brilliant idea for Bravo: a show that's nothing but Bravo reality show intros  

In this (fake) Bravo promo, which comes to us courtesy of the weekend's "Saturday Night Live," an announcer asks, "Do you love our programming but don't give a 'd' about our storylines? Keep watching for Bravo's newest reality show, 'The Real Intros of Reality Hills.'" Yes, it's a Bravo reality show that's nothing but intros for Bravo reality shows that introduce obnoxious Bravo reality-show characters, such as Chachki ("My husband's a doctor. And my face? All science"), Richard ("You know what

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2018-04-17 05:58:36



Women to watch U.S. entries are now open  

It's time once again for Ad Age's prestigious Women to Watch nominations.Our Women to Watch list celebrates executives in media, marketing and advertising who have had notable accomplishments within the past year. These are the visionaries, rainmakers, role models and business catalysts who are reshaping the marketing landscape. Over the years, our list has recognized hundreds of inspirational women leadersand now we're seeking the industry's next generation.Over the last two decades we have ide

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2018-04-17 05:57:48



Radio's health is better than you think, but what's the long-term prognosis?  

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2018-04-17 05:39:07



What WPP clients think about Martin Sorrell leaving  

Besides being ubiquitous in news media as the face of WPP and to some extent the entire agency world, Martin Sorrell was equally ubiquitous at client global meetings as his holding company's salesman-in-chief.So will WPP's hold on clients fade away along with Sorrell? At least officially, clients have greeted the news of his retirement with a resounding "meh." Top clients including Procter & Gamble Co., Unilever, Johnson & Johnson, Ford Motor Co., Kimberly-Clark Corp. and Dannon either declined

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2018-04-17 05:35:57



Give the drummer some: Questlove opens up about creativity and feeling the funk  

.paragraph a { color: #000; border-bottom: 1px solid #000; Continue reading at AdAge.com

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2018-04-17 05:32:24



Who are Mark Read and Andrew Scott, WPP's new chief operating officers?  

Mark Read and Andrew Scott were suddenly thrust into the spotlight Saturday night when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation. Read and Scott were named chief operating officers, reporting to WPP Chairman Roberto Quarta until a new CEO is appointed.Both Read, CEO at Wunderman and WPP Digital, and Scott, WPP's corporate development director and chief operating officer for Europe, had been floated in past years as possible successors to WPP's iconic

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2018-04-17 05:17:10



Fox News' Hannity shares an embattled lawyer with the president he defends on TV  

Sean Hannity, Fox News' biggest star, has long been one of President Donald Trump's staunchest defenders on cable TV, and now it turns out that they also share a lawyer.Lawyers for Michael Cohen revealed the association with Hannity in a New York City courtroom Monday, saying the host is one of Cohen's three recent clients.Cohen, who is under criminal investigation by U.S. prosecutors for possible bank and wire fraud, is Trump's longtime lawyer. Cohen said he paid $130,000 to adult-film star Ste

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2018-04-17 05:16:13



Pizza Hut brand chief wants to give consumers 'reason to believe'  

Marianne Radley wasn't looking to leave Monster Energy. But when she was approached about a new job and found out it was with Pizza Hut, she quickly changed her mind."My first job, actually, was with Pizza Hut. I was a dishwasher and then a hostess, and then when I finally turned 18 I got to be a waitress," Radley says, fondly reflecting on her teenage years in Berwyn, Pennsylvania. "As a marketer for the past 20 years I've always kept an eye on the Pizza Hut brand. ... Honestly, I just felt as

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2018-04-17 04:53:29



Monday Wake-Up Call: The abrupt end of the Martin Sorrell era. Plus, Starbucks does damage control  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Martin Sorrell, CEO of WPP, has resigned from the company he built into the world's biggest ad firm, with revenue of $19.7 billion last year and 134,413 employees globally. He stepped down after WPP said it was looking into an unspecified allegation of personal misconduct against him. "And with WPP announcing Sorrell's exit on a Saturday night upon completin

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2018-04-17 04:50:25



Pandora vs. Spotify: Ad tech streams into audio  

.topimage img { width: 100%;} Continue reading at AdAge.com

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2018-04-17 04:33:05



How WPP went from shopping cart maker to world's largest advertising holding company  

At WPP's annual meeting in June 2017, WPP Chairman Roberto Quarta was called upon to defend CEO Martin Sorrell's then $62.2 million pay package. "Sir Martin Sorrell has built this business from nothing," Quarta said. "He is totally committed to this business. I don't think pay is what keeps Martin here at WPP. He's been here for 30 years and hopefully we will keep him here for many more years."Less than a year later, Sorrell has stepped down from the world's largest agency company amid an invest

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2018-04-17 04:23:04



Starbucks will close 8,000 U.S. stores for racial bias training after recent arrests  

A push to boycott Starbucks and multiple protests soon followed.According to Digimind, there were 106,920 mentions of #BoycottStarbucks across social platforms from April 13-16. The top hashtags related to Starbucks on all social platforms from Friday through Monday included #starbucks, #boycottstarbucks and #racism. Hashtags including #starbuckswhileblack, #blacklivesmatter and #starbucksboycott were also in the top 10, Digimind says.Starbucks executives including CEO Kevin Johnson have been in

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2018-04-17 04:14:38



Vice hires from Twitter, Aldridge joins Spark44  

Vice has named Donna Lamar and David Lennon as group creative directors. Lamar joins from Twitter, where she served as creative director, Twitter #Studio. She has held creative positions at Amusement Park Entertainment, TBWA/Chiat/Day and was head of production at Wieden & Kennedy Amsterdam. Lennon joined Vice in 2017, focusing on VICE News and VICE Money. Prior to that he was global creative director at the Wall Street Journal's Custom Studios, working on campaigns for Netflix, Morgan Stanley,

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2018-04-17 04:06:37



Sorrell's legacy: He built a holding company giant … but will it last?  

Whether you loved him or claimed you'd sooner lick the floor of an abattoir than work for him, Martin Sorrell's impact on the advertising industry is undeniable and inescapable. While he didn't invent the agency holding company model, he made it an unstoppable force, building the planet's largest ad agency company from an ownership stake he took in a British maker of baskets and household wares in 1985.Along the way, Sorrell made friends and enemies (former Tempus chairman Chris Ingram reportedl

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2018-04-17 03:45:34



Tuesday Wake-Up Call: What happens to WPP now? Plus, Walmart's website gets a less Walmart-y redesign  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: WPP has entered the post-Martin Sorrell era. Now what? "Takeover vultures could soon circle, eyeing portions of WPP's business ripe for the taking," Ad Age's E.J. Schultz and Megan Graham write. That's what some analysts are suggesting. The company's market research business is seen as one potential asset that could be shed. As Liberum Capital Limited said i

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2018-04-17 03:15:57



Rise and fall of an agency empire builder. (Not that one.)  

He built the world's largest agency holding company with a big idea, borrowed money and went on a buying binge on a scale the industry had never seen. Ad Age called him "arguably the agency world's most innovative empire builder of the 20th century." But suddenly, three decades after he began, he was out of a job.The man in question is Marion Harper Jr., who in 1961 morphed McCann Erickson into the first major agency company, Interpublic."McCann Erickson has reorganized again," Ad Age wrote at t

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2018-04-17 02:45:58



These 12 classic posters are a music-marketing time machine  

.bannerad { margin: 0 auto; clear: both; Continue reading at AdAge.com

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2018-04-17 02:02:11



TV needs fewer commercials, but the math is going to be hard  

The ad industry generally accepts that reducing TV's commercial clutter would be valuable for marketers. But just how valuable it would be will one of the flashpoints at this year's upfronts, where networks will offer the bulk of their commercial inventory in the upcoming season.While ad buyers and sellers agree that fewer interruptions are key to fighting Netflix and other rivals, the economics of really doing it are daunting."Conceptually, improving the commercial experience on linear TV is a

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2018-04-17 01:44:38



Band cruises keep soaking up crowds  

If you wanted to catch Kid Rock in concert this month, that ship has sailedall the way from Miami to the Bahamas, where his Chillin' the Most cruise promised a five-day trip "curated specifically for the badass rebels." It featured a lineup of bands belting out Southern rock and rap, with plenty of other events on the docket, like Bacon & Bingo hosted by country singer Colt Ford and a hip-hop dance class taught by Kid Rock's backup dancers, according to the schedule posted online.Music cruises l

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2018-04-17 01:38:50



Is your data giving you a clear customer picture?  

Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. It makes sense after all, there is increasing demand for accountability, with the business impact of every impression, exposure and click subject to scrutiny. But while companies are right to invest more on the analytics to measure cross-channel engagement across every campaign, placement and creative execution, the focal point of those data-driven efforts often gets lost.The c

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2018-04-17 01:33:31



Opinion: Martin Sorrell was an amazing visionary (and now WPP must change)  

The advertising industry has been through so many changes that it's easy to forget what it was like when Martin Sorrell bought JWT in 1987 with borrowed money. He knew that JWT, like all agencies at the time, was extremely well paid by its clients, and that its high income permitted the agency to spend lavishly on salaries, headcounts, bonuses, parties and new business development. JWT's meager 4 percent profit margin signaled that costs were "fat" and could be cut.Sorrell was not trying to get

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2018-04-17 01:28:58



Not 'Dead' yet: Eight seasons in, AMC's zombie drama is bowed but unbroken  

AMC's "The Walking Dead" closed out the season with its lowest-rated finale since the show's inaugural campaign in 2010, scaring up 7.92 million viewers and a 3.4 rating in the advertiser-coveted demographic, which works out to around 4.4 million adults 18 to 49.While the 70-minute capper eclipsed everything else on the tube Sunday nightTNT's live coverage of the Houston Rockets' 104-101 victory over the Minnesota Timberwolves in the NBA playoffs was a distant second with a 1.9 ratingthe audienc

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2018-04-17 01:24:50



'Now That's What I Call Music!' isn't ready to say 'Bye Bye Bye'  

In the nearly 20 years since British-born "Now That's What I Call Music!" series began selling compilation CDs in the U.S., competition has gotten fierce. Streaming services such as Spotify and Pandora compile their own playlists for listeners, often automatically and instantly. Nobody has needed Now Music, in the U.S. a joint venture between Universal Music Group and Sony Music Entertainment, to scrape hits from longer records since iTunes started selling 99-cent downloads.As a result, "Now Tha

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2018-04-17 01:21:38



Google's Facebook copycat moves put company in privacy hot seat  

No one at Google envied Mark Zuckerberg last week as he was being grilled by Congress. But for years, they certainly coveted the personal data that made Facebook a formidable digital ad player. And the strategies they set to compete have now placed Google squarely in the line of fire against the world's largest social-media company.The House and Senate questioned Zuckerberg for about 10 hours after revelations that data on millions of Facebook users got into the hands of Cambridge Analytica, a c

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2018-04-17 01:19:08



Watch Colbert's blissed-out reaction to the Hannity scandal  

On last night's "Late Show," Stephen Colbert graciously ceded Monday's big reveal, for viewers who might have been a little behind the curve, regarding Fox News anchor Sean Hannity: "CNN, you've earned this," Colbert said as he cut to a clip from the Fox News rival reporting that Hannity secretly shares a lawyer, Michael Cohen, with President Trump. When the brief video ended, Colbert was nowhere to be founduntil the camera panned over and found him leaning back in a leather chair, eyes closed a

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2018-04-17 01:10:49



Mixed reaction: Martin Sorrell's Saturday night exit draws cheers, jeers  

In a Saturday night news dump, WPP announced that longtime CEO Martin Sorrell was stepping down, ending a 33-year career. While the timing was sudden (and perhaps calculated to limit immediate PR damage), his exit is not all that surprising. After all, Sorrell is 73-years-old, has been the subject of an internal probe for alleged misconduct and WPP has struggled financially in recent quarters. The company said Saturday the probe was over and "did not involve amounts that are material."Still, his

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2018-04-15 13:58:52



Martin Sorrell exits WPP in wake of internal probe into misconduct allegations  

Martin Sorrell on Saturday stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world's largest agency holding company.The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew Scott, WPP's corporate development director and chief operating officer for Europe, were appointed chief operating officers of WPP.In a statemen

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2018-04-14 21:32:52



Martin Sorrell's farewell note to staff: WPP more important than 'life or death'  

Martin Sorrell stepped down Saturday as CEO of WPP following an internal investigation into financial and personal misconduct. In his note to employees, Sorrell asserted that "WPP is not just a matter of life or death, it was, is and will be more important than that." The sentiment is an allusion to football (as in soccer) legend Bill Shankly's famous assertion about the importance of his sport.Sorrell had been at the world's largest agency holding company for 33 years. Here's the full text of t

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2018-04-14 19:50:41



Watch the newest ads on TV from Nissan, Pier 1, Burger King and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In an ad for the 2018 Nissan Leaf and its Intelligent Mobility system, Nissan says that it doesn't just make cars, it makes "technology that moves people." Burger King hypes the budget-friendly offerings on

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2018-04-13 22:49:15



En fuego: NBA playoff ad inventory is selling like Slurpees in Hell  

The two-month NBA playoffs juggernaut is set to tip off Saturday afternoon, and ad inventory is selling like Slurpees in Hell, as the league's broadcast partners estimate that some 90 percent of the available commercial time already has been snapped up by marketers shilling everything from fast food to summer popcorn movies.And while the NBA postseason is always a must-buy for a number of youth-skewing categories, interest in this year's 16-team tournament is particularly elevated, given how the

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2018-04-13 22:30:31



The New York Post and Daily News have graciously summarized Comey's book for you  

To bring yourself up to speed on the conversation surrounding former FBI Director James Comey's new memoir, "A Higher Loyalty: Truth, Lies, and Leadership," you could read something in-depth and thoughtful about it, such as Michiko Kakutani's review in The New York Times.Or you could read something less in-depth and thoughtful, such as "6 things you should know about the Comey book and the media frenzy around it."Or, screw it, you could just skim this morning's front pages of New York City's lea

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2018-04-13 18:12:37



Aflac quacks up quick commercial  

It usually takes Aflac two to three months to produce a 30-second spot, but this weekend, they're narrowing that timeline down to 48 hours. Ahead of the Academy of Country Music Awards, the insurer plans to produce a commercial featuring musician Chris Young along with the recipient of the new Aflac Lifting Lives Honor award. The spot, which will also feature Aflac's signature spokesduck, will air during Sunday's event and include footage from the weekend, including the announcement of the Lifti

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2018-04-13 15:29:29



Op-ed: 3 reasons marketers are foolish to ignore Africa (rapid growth is only part of it)  

Some people in D.C. may have no problem disparaging African countries and their inhabitants, but to digital marketers everywhere: Ignore or underestimate the potential of African consumers at your own peril.By 2025, the continent, which currently has a population of 1.1 billion, will be home to 20 percent of the world's population, according to McKinsey & Company. "Africa has seen the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent

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2018-04-13 14:29:27



Remember Trump Hotels' ambitious expansion plans? They're faltering  

Donald Trump's hotel company looked set for a major expansion across the U.S. in the early months of his presidency. A top executive spoke of two dozen U.S. cities under consideration and 39 signed letters of intent.These days, the business appears stalled. Trump's name has come off one of his luxury U.S. hotels, and the only four new Trump hotels being developed in the U.S. are clustered in three small towns in the Mississippi Delta.Trump's namewhich in 2015 he considered the Trump Organization

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2018-04-13 13:59:15



More brands exit 'Ingraham Angle,' but one comes back and ad loads hold steady  

More of Laura Ingraham's sponsors joined the boycott bandwagon this week, but even as companies like Red Lobster and SlimFast pulled their ads from her Fox News show, the cable news behemoth has managed to keep commercial levels steady."The Ingraham Angle" aired 16 national commercials on Thursday night from 12 brands, according to iSpot.TV. That's up from Ingraham's return from vacation on Monday, when the show included nine commercials from seven advertisers, if down significantly from commerc

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2018-04-13 11:37:37



Weight Watchers is conducting an agency review  

Winfrey has been promoting the company since 2015, when she became a shareholder and joined its board. DJ Khaled has been promoting his use of Weight Watchers as a social media ambassador for the brand since the beginning of the year.In early February, just two days after Tifford's appointment was announced, Weight Watchers executives said the company was planning new branding, including packaging and digital elements.Weight Watchers ended 2017 with 3.2 million subscribers, up from 2.6 million a

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2018-04-13 11:26:52



The Creativity top 5 brand ideas of the week  

In this week's episode, an Instagrammer caves to haterswith surprising results; Nike turns Shalane Flanagan's nightmare into a fun film; Viceland goes all out for Weed Week, Time upcycles a powerful cover and an Apple campaign gets hijacked for a cause. Continue reading at AdAge.com

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2018-04-13 06:19:58



Intel outside: How the chip-maker is pitching itself as 'not stuck inside a PC'  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric company to a data-centric one. It has invested heavily in artificial intelligence, the internet of things, drones, autonomous cars and more. Those data-centric businesses made up 47 percent of revenues in fiscal 2017, unde

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2018-04-13 05:48:39






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