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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Tyson buys McNuggets maker Keystone in latest protein play  

Tyson Foods is buying chicken-nugget maker Keystone Foods for $2.16 billion, giving the meat and poultry marketer even more access to the restaurant industry and a bigger international reach.Keystone, which makes McDonald's Chicken McNuggets, among other products for fast-food chains, is being sold to Tyson by Brazil's Marfrig Global Foods.Tyson knows the deal means that some key customers will now have even fewer suppliers of meat -- but that doesn't mean they should worry, according to Tyson C

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2018-08-20 21:47:59



What lies beneath: Jockey tops Viral Video Chart  

The top video this week is from Jockey -- but it's not about underwear. Instead the video, which earned twice the views of the No. 2 viewed spot, shows people overcoming hardships to realize their dreams.The theme: it's what's underneath that counts.There are two newcomers to this week's chart -- Trident's "Vibes," which showcases some nifty animation and job website Indeed, which proves that the job hunt can actually end up sunny. Continue reading at AdAge.com

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2018-08-20 18:59:24



Pro tips for introverted executives  

I am an introvert. I am naturally very shy, I appreciate alone time and I often get nervous in unknown social settings. I am also the CEO at Barbarian, a creative agency, which makes for a unique tension between personality and profession.Don't get me wrong, this is not a hide-in-my-house kind of thing, but situations like networking, public speaking, and big personality-driven areas in which CEOs are expected to excel are harder for me than most. I've spent the last few years figuring out new w

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2018-08-20 16:51:01



Havas calls BBDO, FCB and Leo Burnett 'shitty' in video, and we have the reactions  

The video drew a range of reactions on Fishbowl, from the bad"Tone-deaf," "Is this Havas video a joke?" and "What is this even?"to the positive."Yes it's a cringeworthy video but it's open and more than what your CCO has done lately," one person wrote. "I cringed, but good for them." Another: "Actually, these guys are right on the fucking money.""The good news is that Havas is already bigger as an agency [than] any kid with an iPhone," said Greg Paull, R3 Principal, in an email. "The bad news is

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2018-08-20 15:58:45



Watch the newest ads on TV from Mountain Dew, Sonic Drive-In, WE.org and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Mountain Dew showcases the skills of Chase Elliott in its new spot, with the NASCAR driver launching his car off a ramp to grab a bottle mid-air from a racing fan's slingshot. Sonic Drive-In announce

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2018-08-20 12:47:13



Dr Pepper's college football campaign is like a TV show filled with pigskin crazies  

Dr Pepper has replaced Larry Culpepper with a town filled with college football fanatics. The fictional "Fansville" is the setting for the soda brand's new campaign that parodies TV show dramas. Pigskin-obsessed characters fill a series of ads pitting fans of the generic "State" university versus their nemesis, "Tech."College football has long been a key part of Dr Pepper's marketing playbook. The brand, a sponsor of the College Football Playoff, has since 2014 relied on the concessions characte

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2018-08-20 10:57:41



Favorite to lead WPP after Sorrell is already making a mark  

As WPP closes in on appointing a successor to its long-time former CEO and founder Martin Sorrell, one man stands as the front-runner: Mark Read.Read, Sorrell's former strategy and digital chief, is the favored candidate internally to run the world's largest advertising group. There's growing confidence that he will get the role after a drawn-out process that's already lasted four months, according to a dozen WPP executives, who asked not to be named discussing a company matter.Ousted in April,

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2018-08-20 09:49:10



Ad-supported Netflix could be around the corner  

Around four years ago we speculated in GroupM's annual Interaction report that a single pre-roll ad ahead of a Netflix show would be among the most desirable items of advertising inventory. It could be targeted addressably as Netflix knows the logged-in account of each user (inference would take care of password sharing) and that, after a bit of harrumphing, the audience would learn to live with it1 percent would desert in droves.In the last couple of days there has been a certain brouhaha round

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2018-08-20 09:48:59



Monday Wake-Up Call: 'Crazy Rich Asians' hits No. 1 at the box office, and other news to know today  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: "Crazy Rich Asians" was reportedly No. 1 in the North American box office this weekend, yet another sign that moviegoers are eager to see stories with more diverse casts. The romantic comedy cost $30 million to make, and it more than made

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2018-08-20 08:47:16



PepsiCo places $3.2 billion bet on water with SodaStream buy  

Five years ago, SodaStream's attempt to mock big soda makers in a Super Bowl ad was blocked. Now, the maker of countertop carbonating devices is "honored" to be sold to one of them. PepsiCo Inc. is paying $3.2 billion for SodaStream International, a clear indication of sparkling water's enduring popularity.SodaStream promotes its countertop devices that let people carbonate their own water as a healthier and more environmentally-friendly alternative to exactly the kinds of drinks PepsiCo is know

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2018-08-20 07:41:49



From Nike to KFC, America's top brands sweat over next step in trade war  

America's corporate bosses could be excused if they don't agree with President Donald Trump's boasts that a trade war is "easy to win." They can just reflect on the levers of pain China pulled against South Korean-owned businesses last year to imagine a state-nudged boycott against Starbucks or shutdown of Nike's factories.China vows to retaliate against all U.S. tariffs but hasn't announced a response to Trump's proposal to put duties on another $200 billion in Chinese imports next month. Since

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2018-08-20 06:42:10



Opinion: Why California's privacy law is a mistake  

After two decades without regulation, a recent run of data breaches, privacy scandals, and a jarring wake-up call from the Special Counsel's office involving Facebook and Cambridge Analytica has brought us the recently-passed California Consumer Privacy Act, also known as CCPA. The act has been positioned as a template for common sense privacy regulation. But for all its good intent, the CCPA needs additional scrutiny.The CCPA came into law riding a tide of activism. With petition in hand, the p

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2018-08-20 05:10:50



Spanish is sexist. Here's what creatives can do about it  

Life as a U.S. Hispanic copywriter has never been easy. Anything we write for our clients has to be twice as good. First of all, we have to write in perfect "neutral" Spanishnot too Mexican, not too Cubansmart, funny, engaging. Next, prior to presentation and approval, we have to write it again, but now in perfect English, all while making sure that it captures all of the wittiness and charm of its original language. We do this day after day for radio, social media, TV, websites, brochures and m

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2018-08-20 04:54:12



UM's Kasha Cacy moves to global CEO of Engine  

Kasha Cacy, U.S. CEO of Interpublic Group of Cos.-owned media agency UM, has been tapped as global CEO of marketing solutions company Engine.Cacy will oversee Engine's 17 offices across North America, the U.K., Europe and Asia-Pacific. She will be based in Engine's New York headquarters and report to Engine Executive Chairman Paul Caine. Cacy will take over the new role beginning September 4.Engine Group announced in July it was rebranding in the U.S. to become Engine. It also restructured so th

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2018-08-20 03:50:50



Watch Lil Yachty and Donny Osmond sing the praises of Chef Boyardee  

Yachty and Osmond's commercial-meets-music-video, "Start the Par-Dee" includes moments showing the pair in a kitchen, driving around and sitting atop a 6-foot-tall can of Chef Boyardee. The video and shorter clips will be promoted online, while the song is set to pop up on Pandora and Spotify."I immediately thought Lil Yachty. There's something about his personality and characteristics that's really broad and weird that felt right for Chef Boyardee," Peterson says of the artist whose hits includ

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2018-08-20 02:35:14



Ted Danson goes for six and 15-second laughs in new Smirnoff campaign  

From his breakthrough performance on "Cheers" to his current role in NBC's "The Good Place," Ted Danson is accustomed to winning over audiences in increments of 30 minutes. But in a new campaign, Smirnoff vodka asks the Emmy-winning actor to condense his wit and charm into bite-sized chunks of six and 15-second ads.The ads, part of a new campaign by 72andSunny, include one improvised spot in which Danson seems exacerbated that he has to cram a message into six seconds. "He didn't know what a six

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2018-08-20 02:17:12



Why CMOs should consider a side hustle  

You don't get to be a CMO by being afraid of adding yet another responsibility to your plate. Successful marketing programs often touch so many aspects of a business from customer experience to employee recruiting, investor relations to product development, that it is easy to imagine your above average CMO already being stretched beyond capacity. So, it is with some trepidation that this CMO-chronicler even suggests the idea of a "side hustle."Yet, raise this topic with Siegel & Gale's CMO, Marg

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2018-08-20 01:43:32



If I knew then what I know now ... I wouldn't have worked so many weekends  

If I knew then ... is a weekly series of essays by small agency founders and executives about what they learned starting out their businesses.As I look back over my (almost) 40-year career in the business of advertising and marketing, I often recall a line we all lived by when I worked as a young art director at Chiat/Day back in the mid-1980s."If you don't come in on Saturday, don't bother coming in on Sunday," we used to say. Another maxim of those halcyon days was the nickname we gave the sho

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2018-08-20 01:43:13



'Crazy Rich Asians' has pretty much already recouped its TV budget  

"Crazy Rich Asians" is on track to rake in nearly $30 million in its first five days in theaters, or nearly triple the investment Warner Bros. has made to promote the movie on stateside TV.Since debuting on Wednesday, the romantic comedy has brought in $8.8 million in box-office sales, a windfall that has emboldened the studio to up its projected take to $29 million through this weekend, up from the original forecast of $20 million. If those figures hold upand some box-office watchers believe "C

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2018-08-17 19:44:01



New ESPN chief sees 'better schedule' for 'Monday Night Football'  

ESPN's "Monday Night Football" will boast a better selection of games and new anchors this season, President Jimmy Pitaro said, giving the Walt Disney Co. sports network a chance to boost ratings following a drop in 2017.Speaking with reporters at ESPN's headquarters in Bristol, Connecticut, Pitaro also said the network's relations with the NFL have "positive momentum" after some tense years."The relationship, the partnership is incredibly important to us," Pitaro said, citing weekly discussions

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2018-08-17 18:03:46



Amazon is ready to take on Apple and Spotify in streaming music  

Amazon is turning up the volume in the music business.The world's largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They're part of a larger effort that will extend to billboards, online video and radio, and to three countries -- the U.S., U.K. and Germany.Music has ascended the priority list at Amazon because of the popularity of the company's Echo speakers and the virtual ass

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2018-08-17 16:17:14



Agency Brief: Soul, sisters and selfies  

Let's get this out of the way: I'm not Meg Graham. Your usual writer is off today -- like most of the rest of the world -- enjoying her Friday holiday in Chicago. So you get the second string today while Meg is in the second city. Deal with it.If you're like most of us, you're busy buying Aretha Franklin songs on iTunes, where it's gratifying to see the Queen of Soul topping the charts once again. Her contribution to music and to popular culture is immense, and in case you missed it, we put toge

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2018-08-17 13:27:23



Friday Wake-Up Call: Google employees rebel. Plus, a counterintuitive porn marketing strategy  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Aretha Franklin, the "Queen of Soul" who died at age 76 on Thursday, sang anthems that defined an era. She left a mark on advertising too, and Ad Age's Judann Pollack compiled Franklin's best ad work. Listen to her surprising 1968 tune for

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2018-08-17 11:30:01



How newspapers around the world are remembering Aretha Franklin  

Aretha Franklin, who died on Thursday, "was the loftiest name in the rich history of Detroit music and one of the transcendent cultural figures of the 20th Century," Brian McCollum writes in the Detroit Free Press. "Raised on an eclectic musical diet of gospel, R&B, classical and jazz, she blossomed out of her father's Detroit church to become the most distinguished black female artist of all time, breaking boundaries while placing nearly 100 hits on Billboard's R&B chart20 of them reaching No.

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2018-08-17 09:37:15



What brands get out of experience stores  

This week in New York, Lexus opened a gleaming, expensive new building that is a bit ironic."Intersect," a 16,500-square-foot boutique in Manhattan's Meatpacking District, is meant to allow people to "experience" the carmaker's brand without setting foot inside a car.This is, in theory, a good idea, considering the lackluster cars the Toyota Motor Co. division has been making. If only the space were better put together. Continue reading at AdAge.com

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2018-08-17 08:43:52



Walmart eyes virtual reality shopping system  

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality?The world's biggest retailer wants to find out, according to filings with the U.S. Patent and Trademark Office.The company has applied for two patents that detail a "virtual show room" and fulfillment system that would connect shoppers clad in VR headsets and sensor-packed gloves to a three-dimensional representation of a Walmart store. C

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2018-08-17 07:51:22



If I knew then what I knew now ... I wouldn't have worked so many weekends  

If I knew then .. is a weekly series of essays by small agency founders and executives about what they learned starting out their businesses.As I look back over my (almost) 40-year career in the business of advertising and marketing, I often recall a line we all lived by when I worked as a young art director at Chiat/Day back in the mid-1980s."If you don't come in on Saturday, don't bother coming in on Sunday," we used to say. Another maxim of those halcyon days was the nickname we gave the shop

what do you think?

2018-08-17 06:12:46



Tearful Elon Musk tells NYT nobody reviewed his bombshell Tesla funding tweet  

Elon Musk said no one saw or reviewed his tweet about the plan to take Tesla private before he posted it, The New York Times reports, citing an interview in which the billionaire frequently teared up and discussed the personal strain of leading the electric-car maker.Musk, Tesla's chief executive officer and chairman, typed the tweet as he drove himself to the airport on Aug. 7, the newspaper says, citing Musk. The tweet read: "Am considering taking Tesla private at $420. Funding secured."In an

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2018-08-17 05:29:20



The New Yorker pays tribute to Aretha Franklin  

The cover of the August 27 New Yorker, on sale Monday, pays tribute to Aretha Franklin. In a note about the issue, Franoise Mouly writes that a few hours after the soul legend passed away Thursday morning, artist Kadir Nelson sent in a sketch."I wanted to draw her in a choir," he said. "She was a preacher's daughter, and so much of what she gave us came from the church, even after she moved beyond gospel."Mouly also directs readers' attention to three essays: "Aretha Franklin's Astonishing 'Dr.

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2018-08-17 05:17:27



Google is poised to open its first permanent retail store  

Google is poised to finally erect its first permanent retail store. The tech giant is close to finalizing a lease on a 14,000 square-foot property in Chicago's trendy Fulton Market district, according to local media reports, including Crain's Chicago Business and Chicago Tribune.Both publications noted that while Google has run pop-up locations in other stores, this would be its first permanent location. A Google spokeswoman told Ad Age that "we don't comment on rumor or speculation."In 2015, Go

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2018-08-17 05:13:08



Kanye West's favorite pornographer is a master of SFW marketing  

During an appearance last week on "Jimmy Kimmel Live!", Kanye West was asked if his attitudes toward women have changed since becoming the father of two daughters. With a smirk, he admitted to Kimmel that he still watches pornography online. "Blacked is my favorite," he said.Watching the exchange was Greg Lansky, the 35-year-old porn director and producer, and he couldn't have been happier. Talk about earned media: Lansky is the CEO and founder of Strike 3 Holdings, the high-end porn production

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2018-08-17 03:52:53



Watch the newest ads on TV from Reese's, Toyota, Verizon and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Thomas "Silicon Valley" Middleditch pops up in yet another Verizon commercial to help hype a co-promotion with Apple Music. Chuck Norris stars (kinda) in a new Toyota spot (Creativity's Alexandra Jardine ha

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2018-08-17 03:30:49



Respect: Remembering Aretha Franklin's legacy in culture and advertising  

Singer, songwriter and musical legend Aretha Franklin died Thursday at the age of 76, leaving behind a legacy not just in music, but in pop culture and advertising.Her songs like "Natural Woman" and "Respect" were the soundtracks for many commercials over the years, but the Queen of Soul herself appeared in ads -- some for rather suprising products, like Prodigy (remember Prodigy?) and Amoco. Here, we recall some of our favorites.Franklin joined a cast of iconic celebrities in this long-running

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2018-08-16 21:52:25



Join Twitch, Waymo, Girlboss, GE Ventures and Blacture at Ad Age Next  

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2018-08-16 16:52:13



Kroger selects Arizona for self-driving grocery delivery pilot  

Kroger is bringing self-driving grocery delivery to Arizona.The largest grocery chain in the U.S. will start delivering groceries in autonomous-capable Toyota Prius cars starting Thursday at a Fry's Food location it owns in Scottsdale. To start, there will be a driver in the vehicle, though the second phase of the test -- slated to begin late next month -- will include unmanned autos, according to a spokeswoman for the grocer.Kroger announced in June a partnership with the Bay Area autonomous ve

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2018-08-16 13:33:56



Thursday Wake-Up Call: Google opens a database of (some) political ads. Plus, fake job offers for agency employees  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: If you're hunting for a job in advertising or PR, be cautious if the interview and hiring process seems a little off. Because "that job offer you just got from an agency could be fake," Ad Age's Megan Graham writes in an in-depth look at

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2018-08-16 12:47:19



Beyond empowerment: The case for teaching business fundamentals to women  

There's no shortage of women's events these days. I've attended them all -- 3% Conference, Makers, Girlboss Rally, Fortune's Most Powerful Women Next Gen, She Runs It. These platforms have had a meaningful impact on the ascension of the next generation of women leaders. They inspire creativity, confidence, community, and also encourage mentoring. More women (and men) are stepping up to mentor the next generation of women.But in addition to mentoring, I'm seeing an even more pressing need for tea

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2018-08-16 08:08:50



Watch the newest ads on TV from TGI Fridays, Kohl's, Reelz and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Reelz, the cable and satellite TV network, says it's the home of "Real Lives. Real Stories. Real Celebrities." Kohl's promotes its Friends & Family Sale, starting today, in two ads that spotlight discounted

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2018-08-16 05:52:22



Facebook clears Crimson Hexagon of abusing user data  

Facebook has given a clean bill of health to Crimson Hexagon, the data analytics firm that set off alarm bells over a Russian client with ties to the Kremlin.The social network last month put its work with Crimson Hexagon into review after a report revealed the worrisome client and raised other questions about the type of data the company could access. Facebook said it would investigate whether Crimson Hexagon ever wrongly obtained data and whether clients misused any data.On Thursday, Facebook

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2018-08-16 05:40:47



Chase courts college crowd with HQ Trivia's Scott Rogowsky  

As college students head back to school this month, some of them might see a familiar face at the ATM or in their bank branch. Chase is teaming up with Scott Rogowsky of HQ Trivia fame on a new campaign targeted toward the hard-to-reach Gen Z crowd."If it's not fun, interesting or interactive, it's really hard to connect with these college students," says Donna Vieira, chief marketing officer of Chase's consumer bank. To get on their radar, the bank filmed Rogowsky interacting with students thro

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2018-08-16 05:31:01



Join Twitch, Waymo, Girlboss and GE Ventures at Ad Age Next  

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2018-08-16 05:16:17



Why the USA Today Network is getting into the consulting business  

A zen koan for 2018: How, as a media company today, does one build both scale and trust? It might be easy to cultivate one, but it often comes at the expense of the other.The USA Today Network has managed to do both. With 109 local papers scattered throughout the country, the media company has certainly cobbled together scale. And the journalists on the ground are putting the lie to the expression of "fake news," picking up three Pulitzers for the network this year alone, including for its work

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2018-08-16 03:48:15



The Good Life  

By the late 19th century, the tobacco industry was in full bloom. The Civil War was over, cigarettes were easily mass produced and smoking had become an integral part of the good life. In 1890, for example, The American Tobacco Co. reported sales of $25 million, a number that would skyrocket to $316 million by 1903.The 19th century also saw the concurrent rise of a middle-class "domestic ethic" of kindness to animals, documented in the 2006 book "Pets in America," by Katherine C. Grier, who char

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2018-08-16 03:30:58



Walmart bounces back with best sales in more than a decade  

Walmart bounced back from a lackluster start to the year with the strongest sales gain in more than a decade fueled by its grocery business, brightening the outlook for the overall retail sector. The stock jumped as much as 11 percent, the most intraday since October 2008.Comparable sales at U.S. Walmart stores rose 4.5 percent in the three months ended in July, the company said Thursday, more than double analysts' estimates. Grocery sales rose the most in nine years thanks to improved fresh-foo

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2018-08-16 03:02:26



That job offer you just got from an agency could be fake  

Ed Raldiris, an Atlanta-based creative director, was hunting for a job in early June when he got a promising lead for a gig at IPG-owned PR firm Weber Shandwick.Radiris got an email claiming to be from the company saying it was regarding a position listed on ZipRecruiter, a job site, for a work-from-home graphic designer position.But alarm bells started to go off for Raldiris when the company asked to set up an interview via Google Hangouts on chat. When he started the interview, he noticed th

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2018-08-16 02:56:35



MoviePass just made it harder, again, to see movies  

MoviePass has changed its terms yet again, making it even tougher for subscribers to see films.On Thursday, the company said in an email that the number of films would be narrowed to six, though a weblink listed seven movies. That followed an earlier announcement that members would be limited to three films for $9.95 a month, ending an earlier offer that let subscribers see a picture every day.MoviePass, owned by Helios & Matheson Analytics Inc., is trying to stem the cash drain sparked by the s

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2018-08-16 02:13:45



LVMH chooses Dentsu Aegis Network for its North American media business  

Fresh off its well-heeled second-quarter sales results, LVMH Mot Hennessy Louis Vuitton has a new media agency. The luxury goods conglomerate has chosen Dentsu Aegis Network to handle its media buying and planning in North America following a review.The review kicked off in April and was handled by ID Comms, a U.K.-based media consulting company. ID Comms deferred comment to the client. The incumbent on the account, Havas Media, participated in the review. Its media relationship with LVMH dates

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2018-08-16 02:10:31



Respect: Remembering Aretha Franklin's ad legacy  

Singer, songwriter and musical legend Aretha Franklin died Thursday at the age of 76, leaving behind a legacy not just in music, but in pop culture and advertising.Her songs like "Natural Woman" and "Respect" were the soundtracks for many commercials over the years, but the Queen of Soul herself appeared in ads -- some for rather suprising products, like Prodigy (remember Prodigy?) and Amoco. Here, we recall some of our favorites.Franklin joined a cast of iconic celebrities in this long-running

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2018-08-16 02:06:03



How many agency people does it take to run an account? Not nearly as many as clients think  

Most marketers don't fully comprehend what they're paying for when they hire an advertising agency. They're not fully aware of the literal nuts and bolts of the service and deliverables being paid for, who provides them and how. More than anything, they don't know how many people it takes to run their account. This is true of virtually all marketers I have ever dealt withbig national advertisers with multimillion dollar budgets as well as smaller, independent companies with only one or two minor

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2018-08-16 01:28:09



Twitter's CEO thinks giving Alex Jones a 'timeout' might make him think about what he did wrong  

In the wake of the continuing controversy over Twitter's relative tolerance for professional troll Alex "Infowars" Joneseven as other platforms including Facebook and YouTube have fully banned himTwitter CEO Jack Dorsey is set to appear on "NBC Nightly News With Lester Holt" tonight. In a brief excerpt from the interview with Holt posted by NBC on Twittter, Dorsey explains his platform's most recent action (as of yesterday): giving Jones a seven-day suspensionor as Dorsey calls it, a "timeout.""

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2018-08-15 21:11:02



Early-bird tickets for Next end Aug. 15: See the expanded lineup  

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2018-08-15 17:32:21



Oats will harm you or save you, depending on who you believe  

A report from the Environmental Working Group on Wednesday said it found dangerous amounts of the herbicide glyphosate in a range of popular foods, from PepsiCo's Quaker Old Fashioned Oats to General Mills' Cheerios. But the marketers named say their products are well within EPA guidelines, leaving consumers to try to sort it out.It's too early to say how much damage the report could do to such venerable brands. After all, Quaker and Cheerios are household names, but the Environmental Working Gr

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2018-08-15 17:03:50



Free the Bid now supports colorists, Beug joins Station Film  

Station Film is adding Irish-born director Thomas Beug for commercial representation in the U.S. Known for work including Domino's "Paving for Pizza" and Puma's "Faster Delivery" featuring Usain Bolt, earlier in his career Beug worked at Droga5, initially producing and eventually directing in-house for the agency where he shot Adidas "Go," featuring athletes including Novak Djokovic. Other work includes Mazda "Snow Day," Kellogg's "What Gets You Started" and Prudential "Marshmallows." Longer-for

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2018-08-15 13:19:47



'Crazy Rich Asians' buzz sends its box-office forecasts soaring  

With the growing buzz surrounding "Crazy Rich Asians" and its groundbreaking all-Asian cast, the film is poised to generate nearly twice as much box-office revenue as initially expected.Warner Bros., which is releasing the movie Wednesday, increased its five-day projection to $26 million, up from an estimate $18 million last month. And some independent forecasters are even more bullish. Box Office Mojo now expects the movie to take in $35 million through its first weekend in theaters.It's not un

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2018-08-15 13:10:07



Marketer's Brief: Bud Light's Cleveland Browns 'victory fridge' is a PR win  

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Another day, another mainstream marketer pouring money into the marijuana business. Find out who below. We also take a look at the nuclear-themed movie poster for Michael Moore's newest flick, which trolls you-know-who. But first, some potentially good news for long-suffering Cleveland Browns fans. (Or maybe not.)PR p

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2018-08-15 12:42:51



Wednesday Wake-Up Call: A scary ad spooks YouTube viewers. Plus, will New York magazine be sold?  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: YouTube viewers have complained of being freaked out by the sudden appearance of a zombie-nun on their screens. It's an ad for the horror flick "The Nun," and it comes out of nowhere. One Twitter user shared a warning about the ad that was

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2018-08-15 12:34:08



Fox News takes a beating on Twitter as #FOXNewsReportsHistory trends  

Despite President Trump's frequent attacks on CNNand his (successful) attempts to incite his supporters to join in on his CNN-bashingFox News is the Twittersphere's favorite cable-news target. Case in point: #FOXNewsReportsHistory, a wry hashtag-prompt apparently started by Twitter user @SamAUAG, the host of #HashingWithHosers, part of the @Hashtagroundup app.#FOXNewsReportsHistory has not only become a plaything for assorted Twitter wits Wednesday morning, it seems to have struck a nerve; as of

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2018-08-15 12:24:25



Russian trolls amped up tweets for pro-Trump website  

Russia's social-media trolling operation began stepping up its Twitter presence to new heights in late July 2017 -- more than eight months after sowing discord and disinformation in the 2016 presidential election.The burst of activity -- revealed in a new, comprehensive dataset of nearly 3 million tweets -- had an overriding focus over the ensuing three months: popularizing headlines and news stories that were originally authored by a U.S.-based news site called Truthfeed that supports President

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2018-08-15 12:14:27



Early-bird tickets for Next end today: See the expanded lineup  

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2018-08-15 10:46:38



Going high-touch in a high-tech world: Q&A with Zoom CMO Janine Pelosi  

Just about 50 years ago, futurist Alvin Toffler predicted that as our lives became increasingly dominated by technology, we'd feel an increased desire for human interactions. This "high-tech/high-touch" phenomenon is embodied in the rise of social networks, both of the virtual and physical variety (just look at the increase in associations and trade show attendance). It also helps explain the extraordinary success of video conferencing in general and more specifically, a seven-year old upstart c

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2018-08-15 08:28:37



The great era of indies  

Since college, I've always dreamed of having my own agency, and David was the closest I ever got to it. It was an amazing and unforgettable experience. However, there was a problem: It wasn't mine.So, earlier this year, I finally did itI left. And that was scary, but exciting. For those of you thinking about going indie, here are a few reasons why right now is the time to do it.The best work ever has been done (arguably) by indies Continue reading at AdAge.com

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2018-08-15 05:59:58



The eternal internal question  

I've had lots of conversations with people who are starting internal agenciesI had two in one day last week alone. That's how seriously marketers are taking the internal agency trend.None of the people I've spoken with have ever started by saying, "It's going well."That's because most internal agencies don't work. The reason they don't is that too many people build them to their own vision, not based on what the company needs. Continue reading at AdAge.com

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2018-08-15 05:25:27



Gore-Tex reveals new brand and new campaign  

After spending the last six decades making climate-conquering fabric, Gore-Tex is moving into performance. Next month the brand will introduce "Tested for Life," new campaign to support its new product line called Gore-Tex Infiniuma non-waterproof collection of fabrics designed to add comfort and enhance sports performance.Achim Ewers zum Rode, the brand team leader for Gore fabrics, says that Gore-Tex has been using its climate chambers to test new products for the last year so that the brand c

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2018-08-15 04:22:42



Watch the newest ads on TV from GoDaddy, NerdWallet, Toyota and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: James Patterson pops up in an ad from publisher Little, Brown and Company to endorse a new novel ("Texas Ranger") from, yes, James Patterson. NerdWallet wants you to "turn to the nerds" (Ad Age's Adrianne P

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2018-08-15 03:50:34



Esurance taps Dennis Quaid for a very self-aware brand refresh  

Nearly two decades into its existence, Esurance is hitting the refresh button with a new brand positioning and tagline designed to attract Millennial and Gen X consumers. The campaign, hitting airwaves Wednesday, stars actor Dennis Quaid as the Allstate-owned brand's new spokesperson."If we are going to continue to be a disruptor, challenger brand in the industry, we have to address the pains of the industry as a whole," says Mark Pitchford, an Esurance veteran who was promoted to chief sales an

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2018-08-15 02:54:19



Havas New York interns help company go green -- starting with the straws  

In June, Havas New York Chief Creative Officer Harry Bernstein fielded more than 2,000 text messages from potential interns. The hopeful pitches were sent directly to his personal phone as part of the agency's "Text Me Harry Bee" campaign, a ploy to cut down on bureaucratic gatekeepers and cast a wider recruitment net focused on ideas rather than portfolio. He hired 50 as interns in the hopes that they would bring fresh ideas and leave a lasting impact on the agency itself.They have. Last week,

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2018-08-15 02:49:53



Ad Age's Best Places to Work is open for submissions  

To attract top talent, you need to be a company where people want to work. And while what you make or market help influence people's opinions of you as an employer, they're not nearly enough to prove your bona fides as a first-class workplace.Ad Age's Best Places to Work surveynow open for submissionsaims to find the best of the best. With our new partner, Latitude, we're taking our deepest dive yet into the myriad factors that make up distinctive work environmentsplaces where employees can thri

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2018-08-15 02:03:59



Alex Jones lost ground on Facebook and YouTube for months. Now InfoWars is starting from scratch  

Alex Jones' channels on YouTube and Facebook were shrinking for months before the panicky provocateur ultimately was shut down on the sites.Jones, who is infamous for his frenzied political rants online, had been losing views since 2016, when he peaked with about 125 million monthly views in November, coinciding with the presidential election. In July of this year, the number of views on his videos was down to about 25 million, according to Tubular Labs, which tracks social media metrics.The pre

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2018-08-15 01:52:12



Why diversity in ad tech is so important right now  

It's heartening to hear the conversation about diversity in marketing shift from "diversity is a good thing" to "diversity is foundational in any high-performance company." Even the parts of our industry that stubbornly resisted efforts to diversify, like agencies, are now making meaningful changes.With all this momentum, however, it's time we seriously talked about diversity in ad tech and why it is essential to fixing the industry's problems.For the last six or seven years, the ad tech founder

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2018-08-14 15:21:41



Captain Morgan seeks boost from Adam Devine as rum keeps falling  

Captain Morgan has added a celebrity endorser to its crew, tapping Adam Devine to star in ads and help create content. The rum brand is giving him the title of "chief party officer," following in the tradition of other brands that have in recent years dressed up their endorsement deals with fancy monikers.Devine's role for the Diageo-owned brand will go beyond ad appearances."We are not just paying him to star in our commercials. He is collaborating with us on ideas and content," says Linda Beth

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2018-08-14 12:42:49



Viceland really needs to hurry up and air 'The Hunt for the Trump Tapes'  

In the latest episode of the bad reality TV show we're all living in 24/7, Omarosa says that Donald used the N-word behind the scenes at his old reality showwhile Donald not only says that he didn't, but Omarosa is a "dog" and that she was kicked off the island multiple times! Meanwhile, Tom, who, side note, used to be married to Roseanne (who is a fan of Donald's, and used to have a TV show that Donald liked, until she was kicked off the air for a racist tweet), says that Donald did in fact use

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2018-08-14 11:28:49



Tuesday Wake-Up Call: Supreme puts an ad somewhere unexpected, and John Oliver riffs on an odd campaign  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Here's one way to sell newspapers in the digital age: Turn them into collectors' items by slapping the logo of a super-trendy brand on the front page. The New York Post's minimalistic cover wrap Monday featured the red logo of streetwear b

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2018-08-14 11:24:33



Watch the newest ads on TV from Toyota, Jif, Calvin Klein and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: A mother and daughter both think they're outsmarting each other in a spot for Jif Power Ups snacks. Calvin Klein promotes Calvin Klein Women, "the new fragrance for us." And "You Are So Beautiful," the love

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2018-08-14 09:59:42



Coca-Cola buys stake in sports drink backed by Kobe Bryant  

Coca-Cola Co. agreed to buy a minority stake in Bodyarmor, a sports-drink maker whose backers include former basketball star Kobe Bryant, in a further move to diversify beyond sugary, fizzy beverages.Coke will become the second-largest shareholder in closely held Bodyarmor after co-founder and Chairman Mike Repole, according to a statement Tuesday. Financial terms of the deal, which could allow the soft-drink giant to eventually take control of Whitestone, New York-based Bodyarmor, were not disc

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2018-08-14 09:58:48



Waymo, Blacture, Reddit and more join Next (but early-bird is almost over)  

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2018-08-14 09:12:46



Activision consolidates global media with OMD  

Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review.The change comes about a month after Activision opted to stick with creative incumbent 72andSunny after a competitive review. The media assignment is effective immediately, according to a statement from OMD.First-person shooter game "Call of Duty" is scheduled to release its next version, called "Black Ops 4," on Oct. 12. Activision's othe

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2018-08-14 08:06:49



Verizon is said to be close to Apple, Google deals for 5G TV  

Verizon is close to deals making Apple and Google its first video providers when it launches a superfast 5G wireless service in four cities later this year, according to people familiar with the situation.Under the deals, Verizon will offer 5G customers a free Apple TV box or a free subscription to Google's YouTube TV app for a live TV service, say the people, who asked not to be identified because the agreements haven't been announced.After shelving its own online TV effort, New York-based Veri

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2018-08-14 06:03:22



Adland's dragon slayers  

The goblins attacked in the night, but steel and magic had beaten them back and slain their leader. Now the corpses of the child-sized gremlins were beginning to stink in the tropical heat. The cool air of the abandoned temple beckoned.The frost maiden Blgvrg summoned her elk companion from the celestial planes. At her command, it cantered into the dark passage, hooves clattering against the worked stone. Forty feet into the tunnel, a sliver of gleaming metal flickered from the wall and the elk'

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2018-08-14 05:50:29



As the talent war heats up, more agencies offer sabbaticals  

As a search marketing expert at 360i, Mike Dobbs spends a fair amount of time surfing the web. But last summer, he spent weeks riding actual ocean waves along the shoreline of Costa Rica. He rented a beach house, took his wife and two kids, and got far away from the agency's New York office. He barely responded to emails and was never on the phone with work. "I was truly unplugged," says Dobbs, the agency's senior VP for content discovery, overseeing SEO and voice marketing.His seaside respite c

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2018-08-14 04:47:07



Holy building blocks! Flight safety film with Lego Batman tops Viral Video Chart  

Here's an in-flight safety video that people actually want to see. Turkish Airlines' clever in-flight safety film featuring Lego Batman characters has aced the Viral Video Chart for the week of August 13, soaring from No. 10 to first spot.With that, it unseats Adidas' "Team Mode" commercial, which moves to second place, just ahead of a new entry from Groupon featuring Tiffany Haddish, who isn't playing around.The view counts for the Viral Video Chart include both organic views and paid ads. Con

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2018-08-14 04:34:02



Should the killers of 'the Taylor Swift of condiments' be brought to justice?  

From time to time, as part of our continuing media-about-media coverage, we here at Ad Age like to direct your attention to stories we think you should read. Our No. 1 recommendation at the moment: "How Millennials Killed Mayonnaise," by Philadelphia Magazine columnist Sandy Hingston, who writes about gradually realizing that,... While I wasn't watching, mayo's day had come and gone. It's too basic for contemporary tastes pale and insipid and not nearly exotic enough for our era of globalizatio

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2018-08-14 04:01:28



R/GA hires its first diversity director; Gelner becomes CCO at Trailer Park  

Carl Desir joins R/GA as the agency's first diversity & inclusion director. Most recently, he was vice president of talent initiatives at the 4A's, where he led MAIP, the Multicultural Advertising Intern Program. Desir has also been involved in or led diversity and talent programs like AdColor, 4A's Foundation, the Marcus Graham Project and The One Club Creative Boot Camp. In San Francisco, R/GA hired Noel Franus as executive creative director. Bob Cohen and Kevin Koller join as creative directo

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2018-08-14 02:07:14



Waymo, Blacture, Reddit, Pipeline Angels and more: See the new Next speakers  

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2018-08-14 01:37:33



'Tiger Effect' lifts PGA Championship ratings to a 9-year high  

Tiger Woods on Sunday may not have been able to secure his fifteenth major golf championship, but his ferocious run in the final round of the 100th PGA Championship was a declaration that the sport's most indomitable performer is backeven if he couldn't seem to find the fairway. And as one may well imagine, Tiger's improbable run in St. Louis proved to be a godsend for CBS.According to Nielsen live-plus-same-day data, CBS's final-round coverage of the tournament averaged 8.47 million viewers and

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2018-08-14 01:28:15



Google tracks location data even when users turn service off, AP report finds  

Google's smartphone services store users' locations even when privacy settings are adjusted to shut these features off, according to a report by the Associated Press.While the company asks permission for users to share location information on its applications, it doesn't halt tracking services when users pause Location History, according to the AP. Google Maps, for instance, grabs information when a user so much as opens the app, and automatic daily weather updates on Android phones give an appr

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2018-08-13 20:53:42



Watch the newest ads on TV from AncestryDNA, Best Buy, Knock.com and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Knock.com offers up customer testimonials for its home trade-in service. Best Buy promotes the laptops its sells that have Windows Ink, Microsoft's pen-computing software. And AncestryDNA promotes a

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2018-08-13 18:06:56



WPP is leaving Mayfair, London HQ in break from Sorrell era  

WPP, the world's largest advertising company, is quitting its longstanding headquarters in Mayfair, London, the latest break from former CEO and founder Martin Sorrell, according to a person familiar with the matter.WPP is moving out of 27 Farm St., which Sorrell took control of in 1987 when he acquired agency J. Walter Thompson, said the person, who asked not to be identified because the decision isn't yet public. It's planning to temporarily relocate its head office to Sea Containers, the offi

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2018-08-13 17:33:22



'It's a big, sexy world of sex out there' intros the new Trojan Man  

The Trojan Man is making a comeback. Two decades after he first emerged as a disembodied gloved hand, the icon of the world's leading condom has been reformatted for the age of Tinder and fluid sexual preferences in 72andSunny's first work for the Church & Dwight Co. brand.The new man behind the glove looks like Richard Simmons' laid-back younger cousin. He's into chimes, flowing robes and vaguely Eastern imagery. PR shop Edelman bills him as a "sex-positive, modern guy who is open to anything,

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2018-08-13 13:20:40



Samsung Galaxy Note 9 review: The confirmation-bias battle continues  

I've had my Samsung Galaxy Note 9 for a few days and I can say without hesitation that this is an awesome device. It's aesthetically beautiful, it's fast, it's powerful, and it's packed with small improvements that combine to make the Note 9 a best-in-class Android handheld.General impressionsI really like the Note 9. It is a case study in continuous improvement, which is clearly Samsung's innovation strategy. There isn't one "blow your mind" new feature, but each aspect of the Note 9 has been i

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2018-08-13 12:56:04



Winning ideas: Creative highlights from U.S. Hispanic agencies  

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2018-08-13 10:38:59



What Hispanics are listening to on radio  

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2018-08-13 09:48:08



CFO's departure won't change Netflix's free-spending ways  

A month after a big miss on its projected second-quarter subscriber additions led to a harrowing $24.2 billion erosion of its market value, Netflix on Monday announced that Chief Financial Officer David Wells is leaving the company.Wells, who has served as CFO of the wildly popular streaming service since 2010, will stay onboard until his successor is hired. In a statement, Wells said his post-Netflix endeavors would "focus more on philanthropy."Wells' tenure as Netflix's financial leader coinci

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2018-08-13 08:28:18



The NYT bought fake YouTube views for an investigation (and it was super easy)  

ICYMI: The New York Times has taken another look at fake online popularity, this time with an expos that landed on the front page of Sunday's paper with the headline "The Business of Pumping Up YouTube Views." The piece by Michael H. Keller, retitled "The Flourishing Business of Fake YouTube Views" for the web, follows a January story by the Times, "The Follower Factory," which looked at fake popularity on Twitter.The new investigation opens by telling the story of a fake-view purveyor from Cana

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2018-08-13 06:05:03



Olay goes with the 'flow,' adding Badger & Winters for new campaign  

Procter & Gamble Co.'s Olay has tapped Badger & Winters for a new #FaceAnything campaign, which breaks with a spread in Vogue and will expand to Times Square and Grand Central placements, events and social media.Publicis Groupe's Saatchi & Saatchi remains agency of record on Olay, which has seen a turnaround this year after years of struggles. But Chris Heiert, the brand's North America and global VP, says he still wanted to add a shop, taking advantage of the "flow" side of P&G's new "Fixed and

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2018-08-13 05:40:21



Want a copy of today's Supreme New York Post? You'll probably have to buy it on eBay  

Good luck finding a copy of today's New York Post. Thanks to a promotional cover wrap featuring the logo of Supreme, the cult streetwear brand known for its limited-edition product "drops" and creative collaborations, the August 13 edition of the Murdoch-owned tabloid is a scarce sight on newsstands across the New York metropolitan area and beyond. Fans of the brand have been snatching up the inky relic for its theoretical collectible valueas have opportunists who have been buying copies of the

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2018-08-13 05:16:12



Hispanic Fact Pack: What you need to know about this market  

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2018-08-13 05:02:09



The Dodo in the coal mine  

This is a story of a boy and his dog, inseparable friends, the kind of human-animal bond the internet can't resist, and it will likely be The Dodo's next hit show.Joanna Zelman, Executive Editor at The Dodo, is reviewing the footage, which she filmed recently on assignment in Indiana for a digital video series called "Kid's Best Friend."In one scene, Carter (the kid) and Toby (the dog) are drinking out of the same outdoor toy sprinkler. They lean into what looks like a Fisher-Price plastic fount

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2018-08-13 04:45:55



Athleisure growth entices VF to split off its jeans business  

VF Corp., which rose to prominence on the strength of its Lee and Wrangler jeans, wants to pivot away from denim to focus on the faster-growing trends such as athleisure and outdoor apparel.The spinoff to shareholders, which will allow VF to retain trendier brands like North Face, Timberland and Vans, should be completed in next year's first half, the company said in a statement Monday. The jeans business, which has yet to be named, will remain as a public company based in Greensboro, North Caro

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2018-08-13 04:45:14



Monday Wake-Up Call: Trump says a Harley-Davidson boycott would be 'great!'  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: President Trump says it would be "great" if bikers boycott Harley Davidson over its plans to shift some production overseas. A day earlier, Trump had welcomed a "Bikers for Trump" group into his golf club in Bedminster, New Jersey. "Quite

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2018-08-13 03:25:38



Pet pampering surges as millennials practice parenting  

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2018-08-13 03:07:47






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