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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Waymo Wins Approval for First Driverless Ride-Hailing Service  

The first U.S. commercial ride-hailing service without human drivers has been approved.Waymo, a unit of Alphabet Inc., got a permit in late January from the Arizona Department of Transportation to operate as a Transportation Network Company, according to Ryan Harding, a spokesman at the state agency.The designation lets Waymo's fleet of driverless Chrysler Pacifica minivans pick up and drop off paying riders in Arizona through a smartphone app or website, the spokesman said on Friday. Uber Techn

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2018-02-16 19:47:23



Reversing Course, Diet Pepsi Goes All-In on Aspartame  

PepsiCowhich faced a consumer backlash after it pulled aspartame from Diet Pepsi in 2015is making a full reversal and will once again use the controversial sweetner in the soda's mainstream variety.The brand yanked aspartame in mid-2015, replacing it with with sucralose and acesulfame potassium, known as Ace-K. But the move backfired as loyalists clamored for the original formula. So in 2016, the brand brought back the aspartame versionbut only in limited quantities marketed as "classic sweetene

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2018-02-16 19:12:29



Agency Brief: Dibs, Diversity and Directors  

Happy Friday, and Happy Chinese New Year! Valentine's Day is out of the way and all of the boxes of chocolate, flowers and sappy social media posts are behind us, which means the next big occasion to anxiously await is Ad Age's annual Agency A-List, due out Sunday night.Before we head into the long weekend for President's Day, let's see what happened in agency news.Don't even think about it Continue reading at AdAge.com

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2018-02-16 13:12:14



Facebook, Google Could Face Tighter Rules on Political Ads  

Facebook, Alphabet Inc.'s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission.The proposal, written by Ellen Weintraub, a Democrat and vice chair of the commission, would require online advertisements to carry the same disclaimers from their sponsors as do radio, TV and print ads. The commission will consider the framework, known as a notice of proposed rule making, at i

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2018-02-16 12:31:01



Russia Spent $1.25M on Ads, Acted Like an Ad Agency: Mueller  

U.S. Special Counsel Robert Mueller unveiled the details of an allegedly widespread and coordinated campaign by Russians to influence the U.S. presidential election in favor of Donald Trump, delivering on his initial mandate by the Justice Department.In an indictment announced Friday in Washington, Mueller describes a years-long, multimillion-dollar conspiracy by hundreds of Russians aimed at criticizing Hillary Clinton and supporting Senator Bernie Sanders and Trump. Mueller charged 13 Russian

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2018-02-16 12:17:50



The Creativity Top 5: See the Best Brand Ideas of the Week  

Our weekly roundup of the best new creativity in marketing is back.In this episode, PlayStation crashes an NBA game, a Hollywood hit inspires citizens to take real action, CNN's 'Apple' multiplies, a fashion brand dupes bargain shoppers and Nike finds sport in unexpected places.Presented by Creativity Editor Ann-Christine Diaz. Title Design by Hue & Cry. Continue reading at AdAge.com

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2018-02-16 11:27:46



Amazon, YouTube, Twitter Are Said to Eye Bids for NFL Rights  

Amazon, YouTube and Twitter are all weighing bids for streaming rights to "Thursday Night Football," according to people with knowledge of the matter, providing the latest evidence of technology companies' growing interest in live sports.The three are bidding as much as hundreds of millions of dollars for rights that will run for as long as five years, according to the people, who asked not to be identified discussing the negotiations. The NFL is getting help in the talks from 21st Century Fox,

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2018-02-16 09:20:48



Watch the Newest Ads on TV From Toyota, San Pellegrino, Subway and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In a high-energy spot, Subway says "Make it what you want"whether it's hot or cold or fresh or epic or fun or whatever (they're talking about life and sandwiches). Groupon serves up another of its ads star

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2018-02-16 09:20:46



After the Florida School Shooting, The Boston Globe Says 'We Know What Will Happen Next'  

Continue reading at AdAge.com

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2018-02-16 08:15:12



Walmart Unveils New Apparel Brands to Check Amazon's Growth  

Walmart is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Amazon gobbles up more apparel sales.The store brands include Time and Tru in ladieswearwhich will replace the jettisoned DanskinNow labelalong with Terra & Sky in plus-size apparel and Wonder Nation for kids, according to a company presentation to suppliers obtained by Bloomberg News. The George apparel brand, which Walmart brought over from its British unit Asda, will be refocuse

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2018-02-16 02:58:36



No Sled? No Problem: Red Stripe Keeps Jamaican Bobsled Team's Dream Alive  

Red Stripe has stepped into to save the Jamaican bobsled team at the Olympics. The beer, which is brewed in the nation's capital of Kingston, covered the cost of the women's team's sled at the last minute after its coach quit and apparently threatened to take the sled with her, the brand says.The coach, Sandra Kiriasis of Germany, quit the team after refusing to change roles from driving coach to "track performance analyst," according to a report Wednesday by the BBC. Kiriasis claims she was for

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2018-02-16 02:46:29



Friday's Wake-Up Call: The FCC Probes the FCC, 'Black Panther' Is Shaping Up to Be a (Mega) Hit  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThe deadliest-ever mass shooting at an American high school (with the death toll exceeding 1999's Columbine massacre) happened this week, but the story doesn't make the cover of the new issue of Time magazine, out today. The tragedy a

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2018-02-16 02:31:44



Study: NFL Needs to Rediscover Its Heart If It's to Overcome Ratings Slump  

Like the proverbial group of blind men trying to identify an elephant by touching random parts of its bodyit's a tree! it's a snake! it's a spear!getting an informed read on the NFL's ongoing ratings slide has been an exercise in highly subjective interpretation. Ask 20 fans why they believe the league's popularity is on the wane, and like the sightless gropers of the metaphorical pachyderm, you'll get 20 responses, ranging from the political (players taking a knee during the anthem) to the prag

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2018-02-16 01:20:19



McDonald's Makes Happy Meals (Slightly) Healthier  

Others were also pleased. McDonald's nutritional changes are "a welcome next step," Margo Wootan, VP for nutrition at the Center for Science in the Public Interest, said in a statement, adding that other chains should follow its lead.But Alexa Kaczmarski, national campaign organizer for the group Corporate Accountability, lashed out at the announcement."This is more of the same. Old tricks from an old dog," Kaczmarski said in a statement, calling Happy Meals "vehicles for hooking kids on junk fo

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2018-02-15 20:36:24



TBS Debuts Animated Series 'Final Space' on Reddit Before It Hits TV  

A new cartoon from TBS called "Final Space" is going after "Rick and Morty" fans with a livestream premiere on Reddit.TBS is running an ad campaign on Reddit to give viewers an early look at the animated sci-fi show two weeks before it debuts on TV. It's the first time a TV show will stream on Reddit, a site with thousands of fandoms and user-generated communities, adding up to more than 50 million monthly U.S. visitors, according to ComScore.TBS could have streamed "Final Space," created by Ola

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2018-02-15 18:05:05



Salon Aims to Start a Publishing Revolution by Spinning Ad Blocking Into Cryptocurrency  

Jordan Hoffner, CEO of Salon Media Group, is not surprised at the attention his site is suddenly getting.Salon is likely the first publisher to ask users running ad blockers to either turn them off or make up for it by letting Salon use their computers' processing power to mine cryptocurrency in the background. The Financial Times (which has itself gotten creative with readers who run ad blockers) reported the news on Monday. The media world turned its head."Being a journalist, I knew it was goi

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2018-02-15 14:42:35



Ad Lib Podcast: Aardman's Heather Wright on Animation and Authenticity  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!To its fans, the name Aardman Animations instantly evokes the claymation antics of Wallace and Gromit. Or "Shaun the Sheep." Or "Chicken Run." This weekend the Bristol-based studio is releasing its seventh feature film in the U.S.it's already out in the U.K. "Early Man" stars a small Stone Age tribe at the onset of the Bronze Age. Technology, it turns o

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2018-02-15 13:39:38



New York Daily News After the Florida School Shooting: 'This Is Us'  

In the wake of the latest American school shooting, the New York Daily News front page this morning declares "THIS IS US" over an image of a gun pointed directly at its readers.Inside the paper, an op-ed by the paper's editorial board is headlined "All-American shame: As a nation, we do not care." It reads, in part:Mourn though we do, mourn though we must, it is time to admit a painful fact: As a nation, we do not care. If we cared, we would make at least an honest effort to fight the corrosive

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2018-02-15 11:52:04



CNN's New Trump-Trolling Ad: All Those Apples Add Up to 'a Case'  

Last October CNN kicked off its "Facts First" ad campaign, created out of brand agency Figliulo & Partners, in which it showed an apple on-screen while an announcer talked about perception and spin:This is an apple. Some people might try to tell you that it's a banana. They might scream, 'Banana, banana, banana' over and over and over again. They might put banana in all caps. You might even start to believe it's a banana, but it's not. This is an apple.(Watch it here.) The ad was an obvious dig

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2018-02-15 11:31:21



Colorado Reproductive Center Hires Terri & Sandy to Shift Narrative Around Fertility Treatment  

The Colorado Center for Reproductive Medicine has hired Terri & Sandy as its first agency of record to help the clinical network shift cultural conversations around fertility treatments."We want to make it comfortable to talk about at any stage of your life," says Constance Rapson, chief marketing officer at the center, which is known as CCRM. "The whole adage of 'Having it all' is transforming, and wanting to have a baby at any stage of your life should be part of having it all."CCRM decided to

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2018-02-15 11:31:14



Chinese New Year Ads Explore the Tension (and Love) Between Parents and Children  

Chinese New Year, which starts Friday, has become a time for marketers to make ads about the importance of family and coming home for the holidays. But brands from Budweiser to Lay's this year are developing a sub-theme about the love and tension that co-exists in the relationship between young adults and their parents.It's a global reality, but the gap between generations is arguably bigger in China than other places. Most Chinese millennials grew up at a time of strong economic growth, when pe

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2018-02-15 10:30:27



Watch the Newest Ads on TV From Tide, the NBA, PetSmart and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Tide serves up a special Valentine's Day-themed ad that seems like it's not a Tide aduntil it suddenly is a Tide ad. (See Jack Neff's Feb. 4 post, "Tide is Everywhere With Campaign to Own All Super Bowl Ad

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2018-02-15 09:22:57



'Black Panther' Forecast Soars Past $200 Million on Wide Appeal  

If "Wonder Woman" proved filmgoers of all ages and genders would go see a female superhero flick, Marvel's "Black Panther" is poised to do the same with an African-American protagonist in a supersuit.The film could generate about $205 million in its debut over the extended President's Day weekend in the U.S., according to Box Office Pro, which raised its projection on Thursday by almost $24 million. Marvel parent Walt Disney Co. is predicting $150 million, still enough to ensure "Black Panther"

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2018-02-15 07:16:29



Move Over, McConaughey: Serena Williams Stars In new Lincoln Campaign  

Matthew McConaughey will no longer be driving solo as Lincoln's celebrity endorser. The Ford-owned luxury brand has added tennis superstar Serena Williams to its roster, just as the new mother hits the court again.Williams and McConaughey won't be appearing together. Instead, Williams will be used solely on social media in a campaign breaking this week for the Navigator SUV. The effort, which includes videos declaring that "a champion always returns," is by Cycle, the content studio run by Laund

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2018-02-15 06:04:27



Connected By Design: R/GA's Bob Greenberg Curates Exhibit for Cooper Hewitt  

RGA Chairman and CEO Bob Greenberg runs an agency that's perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the "Love Has No Labels" campaign for the Ad Coucil.Now he's becoming the first ad pro to put on an exhibition at New York's Cooper Hewitt, Smithsonian Design Museum, where the guest curators are more often musicians, fashion designers, artists and writers. Greenberg's exhibit, which begins a six-month run on Feb. 23, showcases how design and technology have

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2018-02-15 03:58:52



Subway's First Work From New Agency Team Tries for an Emotional Connection  

Subway is adopting a slightly edgier vibe as it tries to bounce back from years of declining sales and negative headlines, rolling out a first commercial from its new Dentsu Aegis Network agency team that's risqu enough, at least, to require editing a curse word out of the song.The sandwich chain needs to forge more of "an emotional connection" with its customers, says Chief Advertising Officer Chris Carroll."We're missing their daily consideration to come in our restaurants," he says. Continue

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2018-02-15 03:57:12



Ad Lib Podcast: Aardman Animation's Heather Wright on Animation and Authenticity  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!To its fans, the name Aardman Animations instantly evokes the claymation antics of Wallace and Gromit. Or "Shaun the Sheep." Or "Chicken Run." This weekend the Bristol-based studio is releasing its seventh feature film in the U.S.it's already out in the U.K. "Early Man" stars a small Stone Age tribe at the onset of the Bronze Age. Technology, it turns o

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2018-02-15 03:27:01



'Star Trek' Streams Up Profit as CBS Asks Who Needs Ads  

CBS Corp. overcame a slump in TV advertising to report higher sales and profit in the final quarter of 2017, buoyed by offering programs to online providers such as Netflix and attracting subscribers to its own All Access service with shows like "Star Trek: Discovery."CBS boosted sales from licensing programs by 33 percent and subscription fees by 20 percent, according to a statement Thursday. The company said its two paid streaming services have reached almost 5 million subscribers.CEO Leslie M

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2018-02-15 03:25:42



Thursday Wake-Up Call: Facebook's Kids App Gets New Blowback. Plus, Google's Ad Crackdown Starts Today  

Also: About a week ago, Ad Age put out a call to the creative community to produce work that confronts the issue of gun violence head on. The goal is to get real sponsors to support the strongest work. Read more here.Out: After investigations into inappropriate conduct, Universal has fired Seth Byers, EVP of creative strategy and research, Variety reports. And Josh Goldstine, president of marketing, is on administrative leave, the report says.TV ads: TV ad sales in the U.S. dropped 7.8 percent t

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2018-02-15 01:11:35



Making Sense of Olympian Shaun White's Victory-Apology Tour  

So what's this all about?Snowboarder Shaun White just did something historic at the 2018 Winter Olympics, but some of his personal history is complicating thingsfor him and for the media.The tension between present and past is emerging in the increasingly schizophrenic coverage of White over the past 12 hours or so. On the one hand, there's plenty of coverage that focuses primarily on his current triumph. For instance, "Shaun White Makes History With Gold Medal Win In Halfpipe" (subhead: "He bec

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2018-02-14 22:58:57



Blockchain Comes to Publishing: Q&A With Jarrod Dicker as He Exits WaPo  

A certain subset of the media world was stunned yesterday when Jarrod Dicker, the vice president of innovation and commercial strategy at The Washington Post, said he was packing it in after about two years to become the CEO of something called Po.et. According to its website, Po.et is "an open, universal, and immutable ledger for managing the ownership and licensing of the world's creative works." It runs on the blockchain technology that powers Bitcoin.That Dicker, one of the media industry's

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2018-02-14 22:21:46



TV Eyes Hitmakers Nervously After Netflix Lands Ryan Murphy  

Another showrunner who has a been a staple for traditional TV is decamping for Netflix. Ryan Murphy, whose series like "American Horror Story" and "American Crime Story: The People v. O.J. Simpson" have been both critical and pop-culture hits for Fox Networks Group, has signed a five-year deal with Netflix that once again leaves a network group searching for its next hit-maker.Shonda Rhimes, who is responsible for key ABC hits such as "Grey's Anatomy" and "Scandal," announced in August that she

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2018-02-14 19:26:35



See the Trailer for 'Uncle Drew'  

Pepsi's viral "Uncle Drew" ad campaign featuring NBA star Kyrie Irving is taking new form: a full-length movie slated for release June 29.It remains to be seen just how much the Pepsi brand will be woven into the script, but a new preview offers some clues, such as a Pepsi sign at an outdoor basketball tournament.The Uncle Drew campaign, which cast Irving as an old man who can seriously hoop, debuted in 2012 as a five-minute online video promoting Pepsi Max. As reported early last year, PepsiCo'

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2018-02-14 18:40:57



Watch the Newest Ads on TV From Google, P&G, Denny's and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In an ad celebrating diversity that's set to the 4 Non Blondes song "What's Up," Procter & Gamble says that "Hugs don't care who give them" and "Equations don't care who solve them." RuPaul declares that "

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2018-02-14 17:57:30



Marketer's Brief: Happy Valentine's Day, Here's Your Pink Slip  

PepsiCo giveth, and taketh awayOn an earnings call Tuesday, PepsiCo CEO Indra Nooyi cited the recent federal tax cut as allowing the food and beverage giant to pay bonuses of up to $1,000 for an unspecified number of workers in the U.S. What she failed to mention is that the company was also laying people off. The job cuts were later confirmed by the company, which stated that it is laying off "less than 1% of our U.S. workforce focused on corporate positions" as part of a "continuation of the 5

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2018-02-14 15:42:37



Not Counting Recessions, TV Ad Revenue Just Fell More Than in at Least 20 years  

TV ad sales in the U.S. fell 7.8 percent to $61.8 billion last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. And there's no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global.The decline in TV viewership is accelerating as online rivals Google and Facebook have increased their investments in video, capturing almost e

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2018-02-14 14:15:23



Super Bowl Campaigns Overrun Viral Video ... With These Three Exceptions  

Super Bowl campaigns dominated branded online video in the week through Sunday, as you'd expect in the week following the gamewith three exceptions. See the chart below, courtesy of Visible Measures. As always it reflects both paid views and organic unpaid views..mfp-fade.mfp-bg { opacity: 0; Continue reading at AdAge.com

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2018-02-14 13:43:49



Alibaba Group's Hema Supermarkets: The Real Deal With China's 'New Retail'  

China's commercial culture has long been unfriendly to innovation. Hierarchical regimentation reigns. "Reform" is incremental. But the blistering success of Hema, a chain of supermarkets owned by e-commerce behemoth Alibaba Group, proves large Chinese corporations do have the capacity to be revolutionary.What's Hema?There are 25 Hema supermarkets in China, with plans to open dozens more this year, and they're central to Alibaba's push for "new retail," or blending online and offline experiences.

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2018-02-14 11:34:35



YouTube TV Adds Turner Broadcasting to Lineup, Hikes the Price of a Subscription  

YouTube has struck a deal with Time Warner's Turner Broadcasting to add channels with some of the most popular sports programming to its year-old live TV service, a cheaper alternative to traditional cable and satellite packages.The Alphabet Inc.-owned video company will raise the price of YouTube TV by $5 to account for the addition of the new channels, which include TNT, TBS and CNN. That brings the overall cost to $40 a month. YouTube TV also added networks run by the National Basketball Asso

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2018-02-14 09:35:10



Is the Murdoch Empire 'Fit and Proper' Enough to Hold Broadcasting Licenses? New Questions Emerge in the U.K.  

21st Century Fox faces the prospect of another hurdle in its bid for pay-TV provider Sky after a U.K. High Court judge allowed a legal challenge to proceed over whether Sky would remain fit to hold a broadcasting license under the control of media billionaire Rupert Murdoch.Political advocacy group Avaaz, a key opponent of the 11.7 billion-pound ($16.2-billion) takeover, said Wednesday that it won the right to a judicial review of last year's ruling by communications regulator Ofcom that Fox wou

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2018-02-14 07:25:38



Wednesday Wake-Up Call: Blue Apron Gets an Odd Endorsement. And Netflix Snags a Hit-Maker  

In the meantime, @BlueApron's Twitter has been running Valentine's Day food tips. Everything's fine.NBC, Shaun White and #MeTooNBC leaned heavily on U.S. snowboarder Shaun White to promote its broadcasts for the 2018 Winter Olympics. His comeback story was the subject of a triumphant NBC ad set to Black Sabbath's "Iron Man," with the tagline, "Shaun White is the best of U.S." And he just won a third gold medal at the Games. But Slate asks, "Why isn't NBC talking about the sexual harassment alleg

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2018-02-14 06:54:55



An Industry Effort to Block 'Annoying' Ads Was Quietly Fueled by Google Data  

Google has confirmed to Ad Age that an industry trade body tasked with deciding which "annoying" ad formats web browsers should block largely used its data and research methodology to do so. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees' names removed, describing it as "the Coalition's research."By not crediting the search giant for its research, the Coalition had until now effectively insulated Googl

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2018-02-14 06:49:19



TV Upfront and Digital NewFront 2018 Calendar  

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media. Traditional TV behemoths will continue to emphasize their growing ability to more precisely target audiences, the better to resemble their digital rivals, while touting their premium and brand-safe content, which

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2018-02-14 03:38:44



The CW Shows Its Commitment to TV as It Expands Into Sunday Nights  

The CW is adding a sixth night of original programming to its lineup next season, joinining its much larger broadcast rivals with first-run shows on Sunday nights.The move shows that even as traditional TV networks invest more in their digital and streaming initiatives, The CW, which historically has attracted a younger audience than its broadcast counterparts, is still investing in the linear model."Broadcasting remains the foundation of our multi-platform approach to bringing our programming t

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2018-02-14 03:19:07



AT&T Probes White House Role in Time Warner Case  

AT&T wants to show political tampering as it seeks evidence about whether President Donald Trump influenced the Justice Department's decision to sue to block the company's proposed acquisition of Time Warner.AT&T wants communications between the Justice Department and the White House about the Time Warner takeover, according to a person familiar with the matter. It's also looking to put the head of the Justice Department's antitrust division, Makan Delrahim, on the witness stand at trial, the pe

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2018-02-14 01:50:59



Not Your Grandma's Pantyhose: No Nonsense Names Digital Agency Huge AOR  

This one has legs: No Nonsense, the legwear brand owned by Kayser-Roth Corp., has named Huge its agency-of-record following a review. The Greensboro, N.C.-based accessories company will work with Huge's Atlanta office on creative, strategy, communications and media as it strives to better communicate its 42-year-old brand with younger consumers in a digital age.While No Nonsense sells primarily through wholesale channelsconsumers can find the brand's pantyhose, socks and tights at most drugstore

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2018-02-14 01:39:54



Why Brands Like Nascar Actually Love the Snapchat Redesign  

Consumers may not be big fans of Snapchat's redesign, but brands are another story.Nascar says that since the app's update, the number of viewers who watch its stories increased 80 percent. So while a number of users have revolted against the new Snapchatthere is a petition to go back to the earlier versionbrands are finding reasons to love the new look.One of the biggest gripes from users is that it's harder to find messages from friends while brands, publishers and influencers have a more prom

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2018-02-13 22:27:22



Olympic Ads: See Toyota's Six-Second Spots and Coke's Animated Mural  

Just as the Super Bowl ad analysis finally fades, comes another round of high-profile marketing with the start of the Olympics in South Korea. Coke and Toyota will make a major push, while diamond marketers will be trying to win some attention with a round of ads that come as Valentine's Day approaches.Intel's plans didn't quite go as planned. The marketer said Friday that it broke its own Guinness World Record after showing a prerecorded video of 1,218 Intel Shooting Star drones flying in forma

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2018-02-13 20:24:25



As Olympics Ratings Defy Expectations, NBC Frees Up Rainy-Day Ad Inventory  

Ratings for NBC's presentation of the 2018 Winter Olympics have been higher than the network had anticipated when it began negotiating with advertisers looking to buy time in the 18-night spectacle, and as such the ad sales team has some bonus available inventory on its hands.Speaking to reporters in a Tuesday afternoon conference call, NBC Broadcasting & Sports Chairman Mark Lazarus said the Olympics ratings "increased our capacity in ways we did not expect." As a result, NBC is freeing up some

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2018-02-13 17:52:04



Weed Treats Social Media Like Palm Oil: You Must Shape Up Eventually  

Unilever Chief Marketing and Communications Officer Keith Weed has gotten tougher on big digital platforms but he's not ready to go cold turkey on the Google-Facebook duopoly just yet.His threat to stop doing business with media that "breed division in society or fail to protect children" in yesterday's speech to the IAB leadership meeting isn't an ultimatum with a firm deadline, he says in an interview with Ad Age. But he isn't giving social media forever to make things right, either.Think of

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2018-02-13 16:15:09



Taco Bell CEO Bolts for Chipotle  

Chipotle Mexican Grill Inc. tapped the head of Taco Bell as its next chief executive officer, turning to a fast-food veteran who drove growth with brash, indulgent dishes such as Doritos Locos Tacos.Brian Niccol, 43, who had served as CEO of Yum! Brands Inc.'s Taco Bell division, will replace Chipotle founder Steve Ellsa dramatic changing of the guard that threatens to reshape the burrito chain's culture. Ells, who will remain chairman, began Chipotle in 1993 as an alternative to fast-food resta

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2018-02-13 15:13:05



Google Debuts AMP Stories for Mobile Readers  

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago, after users began spending more time in apps than on websites. (The latter is where Google makes most of its money.) Partners in AMP Stories include The Washington Post, CNN, Mic, Conde Nast, Wired, Peopl

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2018-02-13 14:53:37



New York Times Print Edition Will Still Exist for 'at Least 10 Years,' Says NYT Co. CEO  

In a CNBC appearance on Monday, New York Times Co. CEO Mark Thompson discussed the company's recent positive financial resultsand also, when pressed, addressed the inevitable moment in the future when the paper discontinues its print edition."I believe it's many years in the future," he said. "And by the way ... we think our print product is a wonderful product. We'd love it to survive and thrive as long as it can. I believe that at least 10 years is what we can see in the U.S. for our print pro

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2018-02-13 11:50:56



Layoffs Hit Turner's Ad Sales Division  

TV networks continue to clean house this week. Turner laid off some 30 people in its ad sales division on Tuesday, according to a person familiar with the situation.The layoffs affect all levels of Turner's ad sales unit.On Friday, a Turner spokesperson had confirmed Michael Strober, who served as executive VP of client strategy and ad innovation as well as the co-head of Turner Ignite, was departing from the company. He has also been an integral member of OpenAP, the consortium developed by Tur

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2018-02-13 07:05:05



Jimmy Kimmel Is Sharing Highlights From the 'Youlympics' Since He Can't Show Winter Olympics Clips  

What do you do when all anyone wants to talk about is the Winter Olympicsbut the Winter Olympics are on another network? You improvise. On ABC's "Jimmy Kimmel Live" last night, Kimmel bemoaned the fact that he can't show highlights from PyeongChang because, well, NBC paid for the exclusive broadcast rights to the Games. "But," he noted, "we are allowed to show footage from YouTube and pretend it's from the Olympics"something he's calling the Youlympics. First up, footage of Canadian Sophie Green

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2018-02-13 06:01:57



Dish Network Set to Bring on Richards Group for Creative  

Dish Network is set to bring on The Richards Group as its new creative agency, according to people with knowledge of the matter.The Dallas-based agency was selected following a competitive review which was handled by Avidan Strategies, they said. Representatives from Richards Group and Avidan were not immediately available for comment.Camp & King, Dish Network's previous agency, declined to participate in the review. The shop declined to comment on why they decided not to compete for the busines

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2018-02-13 05:55:15



A Short History of Carl Icahn, Angry Billionaire (Who's Now Mad About That Xerox-Fuji Deal)  

If you were to construct a word cloud around all the coverage of Carl Icahn over the years, chances are "angry" would rival "billionaire" and "activist investor" among the terms most associated with him.For financial journalists, the recurring question surrounding Icahnthe Ur-"corporate raider" who made his name in the '80s with a hostile takeover of the airline TWA (R.I.P.) and was a short-lived Trump adviseris not so much "Is Carl Icahn angry?" but "What is Carl Icahn angry about today?"The an

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2018-02-13 03:33:21



Publicis Groupe Named Global Agency Network for Mercedes-Benz  

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review.The assignment will span around 40 markets worldwide, but will exclude the U.S., Germany and China, which are handled by Merkley & Partners, Antoni and BBDO, respectively. Publicis Groupe will work closely with these other agency partners.The holding company has created a new agency for the Mercedes business named Publicis Emil after Emil Jellinek, an automot

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2018-02-13 03:14:33



Watch the Newest Ads on TV From Coke, Old Spice, Zillow and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Zillow helps a man's dream of buying the home he grew up in come true. Coca-Cola celebrates Black History Month by juxtaposing landmarks of black historye.g., "Brooklyn, 1947: Baseball shows us courage"wit

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2018-02-13 02:24:38



Tuesday Wake-Up Call: Diesel Made Fake-Looking 'Deisel' Jeans. Godiva Rebelled Against Tradition  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayDiesel opened a pop-up shop on Canal Street in New York with clothes designed to look fake, though they were real. It was all an elaborate stunt. The label on the T-shirts, jeans and hats was misspelled to read "Deisel," and the shop

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2018-02-13 01:29:22



Ally Bank 'Pauses' Project Work With Vice Following Misconduct Allegations  

Ally Financial is stepping back from Vice Media, the Brooklyn-based media outlet that was recently the subject of sexual misconduct allegations. While the digital bank is the first to say it is freezing the company out of potential new assignments, other brands say they are closely monitoring the situation."We believe it's in Ally's best interest to pause the relationship," says Andrea Brimmer, chief marketing officer for the Detroit-based bank, which had used Vice on a project basis for over a

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2018-02-13 01:20:22



What If John Oliver Didn't Have That Accent? Watch Colbert's Overly Intimate 'Personal Space' Interview  

ICYMI from Friday night's "Late Show" on CBS: John Oliver, host of HBO's "Last Week Tonight," poked his head into Stephen Colbert's "Personal Space" boxa literal cardboard box that puts interviewer and interviewee in hilariously close proximity for supposedly discreet conversation, though of course a camera is recording everything that's said. (Oliver had been a standard sit-down guest last Wednesday, but the show saved the "Personal Space" segment for Friday's episode.)Among the highlightsother

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2018-02-12 14:03:20



Monday Wake-Up Call: Snapchat Users Are Griping About Its Redesign. Plus, Unilever's Big Threat  

Comcast: The force awakens?Back in December, The Walt Disney Co. struck a deal to buy 21st Century Fox's entertainment assets for $52.4 billion in stock. But Comcast had actually offered 15 percent more, and now it's thinking about making another go at Fox, according to The Wall Street Journal. Maybe a Disney-Fox deal isn't a foregone conclusion. The Journal says Fox turned down an offer from cable giant Comcast that was in the low-$60 billions, fearing that regulators might shoot the deal down.

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2018-02-12 12:36:33



The Dual Imperatives of Brand Belonging  

When IBM iX embarked on a global study of belonging and brands last year, we were spurred on by a chorus of commentators alarmed at our growing isolation and social anxiety. Authors as diverse as Yuval Levin and Sebastian Junger are writing about the national consequences of our disunity and its causes, from nostalgia to an incomplete understanding of modernity. At least one government is addressing loneliness as a public health crisis: U.K. Prime Minister Theresa May has appointed a Minister of

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2018-02-12 11:47:45



Fox Beefs Up Sky News Remedies in Bid for Deal OK  

21st Century Fox bolstered remedies in a bid to win regulatory approval for its takeover of European pay-TV broadcaster Sky, seeking to address concerns that the deal would give billionaire Rupert Murdoch too much influence over British media.Fox's latest proposal to preserve the editorial independence of Sky News, the U.K.'s fourth-most-watched news source, goes further than an earlier set of concessions made by the U.S. media and entertainment giant. The earlier offer was rejected by former U.

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2018-02-12 09:06:34



An Open Letter to Elon Musk  

Dear Mr. Musk,I had my official Fisher Space Pen in one hand and an open package of vanilla freeze-dried ice cream in the other as Neil Armstrong took "one small step for [a] man, one giant leap for mankind." My whole family had gathered around the TV set to watch a man walk on the moon. I was filled with emotions that, even now, I find hard to describe. I was proud, inspired, excited, scared, impressed, and a little jealous. "Dad, do you think regular people will ever be able to go to the moon

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2018-02-12 08:53:55



Pharma Giant Purdue to Stop Promoting Its Opioid Drugs, Including OxyContin, to Doctors  

Pain-pill giant Purdue Pharma will stop promoting its opioid drugs to doctors, a retreat after years of criticism that the company's aggressive sales efforts helped lay the foundation of the U.S. addiction crisis.The company told employees that it would cut its sales force by more than half, to 200 workers. It plans to send a letter Monday to doctors saying that its salespeople will no longer come to their clinics to talk about the company's pain products."We have restructured and significantly

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2018-02-12 08:34:17



Duck Hunt: Aflac Reviews Creative Account  

Creative agencies: Get ready to go duck hunting. Insurer Aflac is reviewing its creative account after a long run with Publicis and its predecessor agencies."We know that our creative work historically has an impact on distribution and want to ensure that as trends continue to evolve and emerge, we are delivering in meaningful, relevant ways," said Catherine Hernandez-Blades, senior VP and chief brand and communications officer for Aflac, via email. "As the marketplace evolves and consumers are

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2018-02-12 07:56:48



Chobani, Eager to Stay on Top, Plans Massive Giveaway  

Chobani will give away at least 10 million free products in a three-week period to extend its popularity and lead in the ever-competitive yogurt industry.The "One for All" effort kicking off Monday is meant to mark Chobani's tenth anniversary. (Chobani was actually founded in 2005, but 2018 marks the tenth anniversary of its national rollout.) Since them, the brand has become the leading single U.S. yogurt brand, ahead of Groupe Danone's Dannon and General Mills' Yoplait, despite some food safet

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2018-02-12 06:39:10



Watch the Newest Ads on TV From Toyota, Microsoft, GE and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: General Electric gently calls attention to the way its technologies affect the lives of people across the planet in subtle but profound ways. Dunkin' Donuts celebrates the "early risers" and the "DI

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2018-02-12 05:35:20



Facebook Sees Its Gen Z Audience Slipping Away to Snapchat  

Facebook is not just losing its audience, it's losing its youth.The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids younger than 18, but now sees that exodus widening.The age group younger than 25 years old is typically considered Gen Z, while the cohort directly older are millen

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2018-02-12 04:32:48



Irrational Exuberance? Why Super Bowl Ad Rate Growth Has Stalled Out  

Depending on who's doing the counting, NBC's Feb. 4 broadcast of Super Bowl LII was either the lowest-rated NFL title tilt in nearly a decade or the most-watched program in the history of TV. And while there's a good deal of ambiguity surrounding the deliveries of TV's last great reach vehicle, buyers are not at all equivocal in their belief that the era of soaring Super Bowl inventory rates has come to an end.According to Nielsen live-plus-same-day data, NBC's coverage of the Eagles-Patriots jo

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2018-02-12 03:57:20



Unilever Will Pull Funds from Social Media That 'Breed Division'  

Unilever will stop spending on digital platforms that "breed division in society or fail to protect children," Chief Marketing Officer Keith Weed plans to announce in a speech to the IAB Annual Leadership Meeting in Palm Desert, Calif., on Monday.The move takes the industry's brand-safety debate a step beyond trying to police what appears directly next to ads and toward a broader effort by a big marketer to reshape social media. It also represents a shift in tone for Weed, who in the past year l

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2018-02-11 20:34:15



Opening Ceremony of the Winter Olympics Draws 28.3 Million Viewers  

NBC's tape-delayed broadcast of the opening ceremony for the 2018 Winter Olympics put up predictably huge numbers Friday night, as some 28.3 million viewers took in the PyeongChang spectacle.According to Nielsen live-plus-same-day data, NBC's coverage of the three-hour celebration averaged 27.8 million broadcast TV viewers, while streams of the event on NBCOlympics.com and the NBC Sports app accounted for an average-minute audience of an additional 449,000 spectators.Overall deliveries for the c

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2018-02-10 15:29:22



Olympic Ads: See Toyota's Six-Second Spots and Coke's Animated Mural  

Just as the Super Bowl ad analysis finally fades, comes another round of high-profile marketing with the start of the Olympics in South Korea. Coke and Toyota will make a major push, while diamond marketers will be trying to win some attention with a round of ads that come as Valentine's Day approaches.Intel's plans didn't quite go as planned. The marketer said Friday that it broke its own Guinness World Record after showing a prerecorded video of 1,218 Intel Shooting Star drones flying in forma

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2018-02-09 22:59:05



In First Night of Its 2018 Olympics Coverage, NBC's Ratings Fall 14%  

While NBC's prime-time coverage of the first day of competition from the 2018 PyeongChang Olympics on Thursday night effectively sucked all the air out of the broadcast and cable competition, the ratings were down sharply compared to the turnout for the official opening night four years ago in Sochi, Russia.According to Nielsen Total Audience data, the two-hour-and-forty-five-minute broadcast averaged 17.2 million viewers and a 9.7 household rating, a number that includes linear TV deliveries on

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2018-02-09 20:38:27



Watch the Newest Ads on TV From Google, Groupon, AncestryDNA and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Groupon spokesperson Tiffany Haddish suggests that "fellas" use the app to find creative Valentine's Day gifts. AncestryDNA.com promotes a 30-percent-off sale on its genetic testing service in a Winter Oly

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2018-02-09 14:51:30



'You lied, you cheated ... Bye!' Programmatic Ad Firm Publicly Breaks Up With Newsweek  

The drama surrounding Newsweek shows no sign of letting up. (If you need to catch up, here's an Ad Age post from Tuesday morning: "What You Need to Know About the Insane Crisis at Newsweek.")On Thursday, a self-service programmatic video platform rather theatrically parted ways with the news organization. A press release issued by the Boulder, Colorado-based company titled "Brandzooka Blocks Newsweek from Ad Platform Amid Transparency, Deceit," doesn't explicitly reference a BuzzFeed investigati

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2018-02-09 14:14:17



LLBean Ends Its Famous Unlimited-Return Policy  

Uh-oh. Customers who wear LLBean boots for decades and then return them for a brand-new pair, no questions asked, or who mine yard sales for used items that they can return for full-refunds are now out of luck. LLBean is taking a stand and clamping down on its return policy.On Friday morning, the 106-year-old retailer's Executive Chairman Shawn O. Gorman sent a letter to customers noting an updated policy."Increasingly, a small, but growing number of customers has been interpreting our guarantee

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2018-02-09 13:42:51



YouTube Blocks Ads From Logan Paul Videos Over Latest Tasteless Antics  

Logan Paul can no longer run ads on his YouTube channel, the video service announced Friday, saying he had repeatedly violated its rules.YouTube said it was penalizing Paul for posting videos in which he tasered a dead rat and "encouraged followers to do the Tide Pod challenge" (that's eating laundry detergent)."After careful consideration, we have decided to temporarily suspend ads on Logan Paul's YouTube channels," a YouTube spokeswoman said in an e-mail statement. "This is not a decision we m

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2018-02-09 10:38:06



Agency Brief: Hyatt, Heat and Hair Loss  

Playing for keepsBrooklyn-based Quirk Creative, which is founded by two female ex-Google employees, has launched a new product called "Keeps," which aims to become the Warby Parker of men's hair loss treatment. The product, which is being promoted through national TV spots, is targeting young men who want to keep their hair.Flying high Continue reading at AdAge.com

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2018-02-09 09:46:41



P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending -- Mostly  

A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.'s considerable spending, Chief Brand Officer Marc Pritchard sees little reason to make good on his threatfor the most part.P&G's comprehensive review of its agency contracts, announced in the same speech to the IAB Leadership Meeting last year, has produced one significant change. "We found we needed to build in some stronger contract language on rebates at the holding-company

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2018-02-09 09:29:17



Virtual Lindsey Vonn Hits Slopes in Discovery's Own Olympics Push  

Vying for a second Olympic gold on the slopes of South Korea, U.S. downhill skier Lindsey Vonn freezes mid-run.Six-time medalist Bode Miller walks up to her crouched torso, pointing out the technical secrets of one of the fastest women on skis.Such visual trickery in an augmented-reality TV studio is one of the tools that Discovery Communications is betting on to keep European fans glued to the Pyeongchang Olympics starting Friday. The games represent a moment of truth for the Maryland-based med

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2018-02-09 08:25:30



The Super Bowl Advertisers That Added the Most Followers  

With Super Bowl LII receding in the rear view mirror, one question is which advertisers achived something lasting for all their spending. By that measure, the leader is Lexus, whose Super Bowl ad was a crossover with the forthcoming Marvel movie "Black Panther," followed closely by Jeep, which ran a trio of spots.That's according to ListenFirst Media, which calculated the change in the advertisers' social-media followings after the game, considering both the absolute gain and rise relative to th

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2018-02-09 05:31:30



Turner Parts Ways With Data and Native Ad Exec Michael Strober  

A key Turner executive in its data and native advertising unit, Michael Strober, is leaving the company, a spokeswoman confirmed on Friday.Strober had been executive VP of client strategy and ad innovation as well as the co-head of Turner Ignite, a content and data division designed to come up with new advertising capabilities. He has also been an integral member of OpenAP, the consortium developed by Turner, Fox and Viacom last year to help standardize audience buying on TV that goes beyond tra

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2018-02-09 05:28:16



To Sheep or Not to Sheep: Serta Debuts First Work from Leo Burnett  

The sheep are baaaaaaaack in Serta's new campaign, the first marketing work from the Hoffman Estates, Illinois-based mattress brand's new lead creative agency Leo Burnett.In an era of challenger brands, such as growing bed-in-a-box players Casper and Tuft and Needle, the heritage bed company is seeking to differentiate itself and re-energize with consumers.In a new spot, Serta highlights the fictional Rick Blomquist of De Pere, Wisconsin and his comfortable life. Every day, Rick eats his comfort

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2018-02-09 04:41:44



Friday Wake-Up Call: Facebook Tests a 'Downvote' Button, and Google Gets Slapped With a Fine  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: A few weeks ago, Coca-Cola debuted its millennial-friendly redesign of Diet Coke along with new fruit flavors, and some people said the branding reminded them of LaCroix. Now PepsiCo's having its own LaCroix-esque moment. The compan

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2018-02-09 03:33:40



Amazon Hires NBC Exec Behind 'This Is Us' to Oversee Its Studio  

Amazon has hired Jennifer Salke, one of the top programming executives in the TV business, to run its in-house film and TV studio in the wake of sexual-harassment allegations against her male predecessor.Salke has spent the past seven years as president of entertainment at NBC, where she has put hit series "This Is Us," "Chicago Med" and "The Blacklist" on the air. The Los Angeles native also ran the Universal Television studio, overseeing the development of "Master of None" and "Unbreakable Kim

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2018-02-09 03:29:04



Twitter's Analysis Paralysis Imperils a Nascent Turnaround  

Two years after returning as Twitter's CEO, Jack Dorsey has pulled the company back from the brink, persuading people to spend more time on the micro-blogging site and attracting more advertising. Investors ratified his efforts this week, when Twitter posted a surprise surge in revenue growth and a first-ever profit. The shares rose 12 percent.Now the question is whether Dorsey can build on the momentum and turn his company into a true rival to Facebook. Twitter badly needs to attract new userss

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2018-02-09 02:09:16



Viacom Shares Surge as MTV Owner Expects Return to Ad Growth  

Viacom shares surged as the company, the owner of Comedy Central and MTV, predicted U.S. advertising sales would return to growth later this year."We believe we have reached a turning point in our domestic advertising story," CEO Bob Bakish said on an earnings call.Viacom's domestic advertising revenue will improve in large part because its TV networks have regained wide distribution with Charter Communications, the second-biggest U.S. cable operator, and Suddenlink Communications, a smaller pro

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2018-02-08 22:53:30



Watch the Newest Ads on TV From Lay's, Lowe's, Busch Beer and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: A Busch Beer drinker is just a little too eager for a sip of his brewat exactly the wrong moment. Lay's hypes its "Smile Bag" packaging and the Operation Smile charity it supports. And Lowe's wants you to

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2018-02-08 19:45:12



Dunkin' Donuts CMO: We Took Our Coffee Message for Granted  

Dunkin' Donuts hopes a simpler message and menu, along with a jolt of technology and possibly a brand refresh, will help it succeed in an increasingly value-driven industry, executives said Thursday.Dunkin' Donuts U.S. plans to roll out its simplified menu nationwide by the end of this quarter and open another 1,000 stores by the end of 2020, with more than 90 percent of those outside its Northeastern home base. It's also pushing franchisees to remodel locations. Its newest design includes every

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2018-02-08 17:05:10



Heineken USA Taps New CMO  

Heineken USA's top marketing executive is defecting to Diageo.Nuno Teles, a 14-year Heineken veteran who has been U.S. chief marketing officer since early 2014, is departing to take over as the president of Diageo's beer division, which includes Guinness, starting in March.His replacement as of April 15 is Jonnie Cahill, who comes from Heineken's global headquarters in Amsterdam, where he is global commerce senior director on the brewer's low and no alcohol brands. He previously served as the br

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2018-02-08 14:29:37



PepsiCo Debuts 'Bubly' Brand at Oscars in Chase for More Water Sales  

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2018-02-08 12:28:48



Geordie Stephens Joins Helo, RSA Signs Firpo and Schneider  

Director Geordie Stephens is moving to experiential collective Helo after more than a decade as director at Tool. Stephens, a former creative director at Crispin Porter & Bogusky, has directed work for brands including HP, Nokia, Tostitos, Mini and Burger King. Inspired by his study of installation art & sculpture at UC Santa Barbara and his work on the Levi's Museum in San Francisco, Stephens says he now wants to "create experiences that address the evolving nature of the business." Continue

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2018-02-08 11:40:51



NYT Sub Revenue Hits $1 Billion a Year, 60 Percent of Everything It Makes  

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2018-02-08 09:43:42



IAB Calls Blockchain 'Natural Fit' for Digital Video Advertising  

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads.The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also significantly reduce the number of queries that ad-tech systems need to make each second; ensure that premium video inventory

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2018-02-08 09:21:53



Publicis Groupe's Arthur Sadoun: 'Yes, Our Industry is Being Challenged'  

Publicis Groupe, which saw relatively flat organic growth of 0.8 percent for 2017, is aware that the advertising and marketing business is facing some obstacles, but Chairman and CEO Arthur Sadoun says the holding company is defining its own vision to jump those hurdles."Yes, our industry is being challenged. Yes, our clients are having some problems," says Sadoun, who adds that the key is to take those challenges and transform your own business to bring clients the value they need for the futur

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2018-02-08 09:07:35



Colonel Sanders' Many Faces, From Harland to Reba McEntire  

"I remember thinking, 'Are you guys absolutely crazy?'" Kevin Hochman, KFC's now-president and chief concept officer, said in 2015 of Wieden & Kennedy's suggestion to have a succession of actors portray KFC founder Colonel Harland Sanders. "They said that they thought they could evolve this thing to be almost like a James Bond [scenario], where you flow in different characters." To date, 11 celebrities have now portrayed Sanders in a campaign that's seen KFC's same-store sales increase in 13 con

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2018-02-08 07:59:40



Kevin Hart LOL's All the Way to YouTube: Our Q&A  

Kevin Hart is a man of many characters, and many careers.Days after almost crashing the Super Bowl award ceremony in Minneapolishe's an Eagles fanand on his way to an undisclosed commitment with Nike, Hart took time to talk up his digital video network Laugh Out Loud."So far, so good," Hart says, talking about the roll out of LOL, in his signature fast-talking, declarative cadence. "There's no complaints. It's off to a great start. People are talking. People are loving it." Continue reading at A

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2018-02-08 06:52:08






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