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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Inside the New Vanguard of Hispanic-American Agencies  

Curro Chozas' best idea could easily have turned out to be his worst.The Los Angeles-based creative director scattered 100 cell phones around the streets of Guatemala on behalf of the wireless provider Movistar a few months ago. The idea was to see how many of them would be returned. The odds were not good: "It wasn't a safe idea," said Chozas, who happened to be in Guatemala with fellow Spaniard and famous chef Ferran Adria, the global ambassador for Movistar parent Telefonica. Guatemala is rif

2017-04-28 14:30:40
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WPP Cuts Sorrell's Pay, Puts Restrictions on Agency Expenses  

It's not only Martin Sorrell tightening his belt. WPP Group is asking all its employees to hold down costs -- including at Cannes.The WPP CEO's total pay for 2016 was cut by nearly a third, according to the holding company's annual report published Friday, though not a lot of people will be crying for him -- he's still making $62.2 million, down from about $91.1 million the previous year.The slash in pay follows WPP's first quarter earnings results; the company reported a 3% drop in North Americ

2017-04-28 14:23:52
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Mr. Unpopularity: Is Trump Doing Better Than You Think?  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, April 28:Summer is seriously here -- e.g., the temperature's supposed to hit the high 70s today and low 80s tomorrow in America's media capital (I'm typing at you from lower Manhattan) -- so I won't blame you if you scroll right past the Trump-related items (Nos. 1, 2, 3) below as well as the digital-media-retrenchment items (Nos. 4, 6) and the media-about-media-about-media item (No. 5) to jump straight to the

2017-04-28 13:54:55
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The NewFronts Need to Shed the Sexy and Start Selling Safety  

Continue reading at AdAge.com

2017-04-28 13:43:56
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How Magazines Covered Trump's First 100 Days  

.entry p a { color: #000 !important; } .caption.medium { width: 300px; }President Donald Trump no doubt inspired lots of brand creativity during his first 100 days as POTUS. He's also provided plenty of fodder for magazine art directors and editors, who created a host of searing covers, shedding light while asking important questions about this administration's role since 45 took office (with some exceptions). Here's a handful of covers that got people talking.Der Spiegel: "America First" Contin

2017-04-28 13:16:35
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'  

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The magazine group, home to brands including Sports Illustrated, People and Time, outlined said strategic plan in corporatespeak that veered from predictable to scary. As any good publisher plan would, it calls f

2017-04-28 08:49:32
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How Her Dad's First 100 Days Sped Growth of Ivanka Trump's Personal Brand in China  

.caption.medium { width: 300px;} Continue reading at AdAge.com

2017-04-28 04:43:48
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Watch the Newest Ads on TV From Coke, Zillow, Home Depot and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, both Zillow and Edible Arrangements serve up mom-themed ads leading up to Mother's Day -- and both

2017-04-28 04:02:41
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100 Days of Trump Fights: Nordstrom Wins, Delta Loses and Five More Results  

.caption.medium { width: 300px;} Continue reading at AdAge.com

2017-04-28 03:15:44
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DDB Closes In On Miller Lite Digital Win  

DDB Chicago is poised to get back in the beer business as lead digital and social agency for Miller Lite, according to people familiar with the matter. The assignment would be significant because it would bring the Omnicom shop back into the category for the first time since it lost the Anheuser-Busch InBev account in 2011. That long and storied relationship resulted in some of the most iconic beer ads of the modern era.DDB and MillerCoors both declined comment, likely because the agreement has

2017-04-27 17:10:31
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More Marketing Ahead for Under Armour After Its First Quarterly Loss  

Under Armour is having some performance issues. The Baltimore-based sportswear company had long been on an upswing with consumers, but a challenging retail environment, along with rising competition in the too-trendy athleisure space, is taking a toll. When reporting its first-quarter earnings on Thursday, the brand listed its first-ever loss and cited weakness in North American sales.Company executives and analysts expect that a boost in marketing in the coming months might help propel the reta

2017-04-27 16:26:57
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Caicoya Goes to No Smoke, ReelFX Opens Flight School  

Spanish director Nicolas "Nico" Caicoya has joined the roster at motion content company No Smoke. Caicoya's spots include "Associate No. 1," a commercial he directed for Spanish professional soccer team Atltico Madrid, which won a Bronze Cannes Lion and was shown at the Museum of Modern Art in New York and at the Reina Sofa Museum in Madrid. He also recently completed his first short film, "Hyena's Blood," and has done numerous spots that have run in Europe, Latin America and the U.S. No Smoke

2017-04-27 12:58:18
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Grey New York Creative Leader Andreas Dahlqvist Returns to DDB  

Grey New York Chief Creative Officer Andreas Dahlqvist has left his post at the WPP agency to return to DDB as chief creative officer of newly formed Nord DDB, which brings the Stockholm, Copenhagen, Oslo and Helsinki shops together under one roof.Dahlqvist, who has been at Grey for two-and-a-half years, will rejoin DDB in September. During his previous time at DDB, he served as executive creative director of its Stockholm office, which earned acclaim for its campaigns for the Swedish Armed Forc

2017-04-27 11:46:32
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The 11 Best Trump-Inspired Ads From His First 100 Days  

.caption.medium { width: 300px;} Continue reading at AdAge.com

2017-04-27 11:34:22
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Led by Louis Vuitton, Fashion Brands Storm Digital Video  

Three fashion brands -- Louis Vuitton, Chanel and Mango -- take unusual prominence in this week's chart of the top branded videos. But don't worry, regulars like Samsung and LG showed up to represent as well.Our Viral Video Chart, compiled by Visible Measures, includes both paid and organic views. Continue reading at AdAge.com

2017-04-27 09:02:23
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This Startup's Expansion Could Pave the Way for More Innovative Retail  

As consumers grow weary of basic stores, one modernized retail concept is sailing forwardwith the help of a ferry motor.The New Stand, the 18-month-old shop developed by Mother New York co-founder Andrew Deitchman, is planning an expansion beyond its stationary stores into New York City's new ferry fleet. Earlier this year, the New Stand signed a six-year contract with ferry operator Hornblower Cruises & Events to open 90-square-foot concession-type stores on all 20 boatsthe first two, servicing

2017-04-27 07:18:07
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Why Advertising Urgently Needs More Weird. (Or, the Dark Side of Agency Culture)  

I wonder how today's marketers would handle possibly the greatest ad agency creative chief of all time, the late great Paul Arden of Saatchi & Saatchi London, who allegedly locked all the footage from a TV shoot in a safe to stop the client changing it. As far as I know, it remains in that safe today.Oh, and by the way: that was one of Arden's lesser stunts.Creative brilliance and weirdness go hand-in-hand -- sadly for our ever-increasingly corporatized ad agency industry. Continue reading at Ad

2017-04-27 05:05:20
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What Brand Should Hire 'Strongman Duo' Chop & Steele as Pitchmen?  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thurday, April 27:Some things I think you should know: The Trump team gets along really, really well! (See No 2, below.) Steve Bannon was a major Hollywood dealmaker! (No. 3.) Strongman duo Chop & Steele are very strong! (No. 7.) And the outfit you're wearing is totally on point! (No. 5.) Anyway, let's get started ...1. ICYMI elsewhere on AdAge.com, Anthony Crupi has the story on this week's medialand carnage: "ESPN Cu

2017-04-27 05:04:17
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WPP Digital Buys Deeplocal in Commitment to 'Future of Advertising'  

WPP Digital, the digital investment arm of WPP, has acquired Deeplocal, a move that Nathan Martin, CEO of the 53-person shop, said shows that the holding company "sees the potential in an agency like us and the future of what advertising is going to be."Deeplocal, one of Ad Age's Small Agency winners and Creativity Innovators last year, refers to itself as an "innovation studio," a fitting description for a shop rooted in engineering that creates inventions for clients. One of its well-known pro

2017-04-27 04:42:04
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Australia's Clemenger BBDO Is Most Awarded Agency at D&AD  

Clemenger BBDO's grotesque road safety sculpture campaign "Meet Graham" and Channel 4's 2016 Paralympics spot "We're the Superhumans" won multiple honors at D&AD in London on Thursday evening, a clear sign that they could also be among the big winners at the Cannes Lions International Festival of Creativity in June.Along with Cannes, D&AD is one of the top global award shows, and coming less than two months before the Cannes festival, it often showcases work that will dominate the awards circuit

2017-04-27 04:39:44
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Watch the Newest Ads on TV From Target, Geico, Fitbit and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Fitbit shows how its Alta AR fitness wristband can be used to track heart rate, calorie burning an

2017-04-27 04:35:26
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Slowdown in North America Impacts WPP in Q1  

WPP CEO Martin Sorrell blamed an ultra-competitive market and weaker performances by its clients for a 3% drop in North American like-for-like revenue in the first quarter of 2017.Like-for-like revenue across the group, excluding acquisitions, was up just 0.2% in the first quarter of the year, although the overall picture was stronger, with total revenue up 1.2% to $4.457 billion.Speaking to analysts at a results presentation, Sorrell said, "In our analysis of the top 20 clients, it's clear that

2017-04-27 04:28:33
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Alphabet Rides Mobile Ad Binge, YouTube Boycott Leaves No Mark  

After struggling for years to wring profit from the mobile boom, Google is benefiting from a surge in clicks on ads on smartphones.Capitalizing on consumers' shift toward handsets and away from laptops, Google crammed more ads into mobile search results, including new lucrative shopping spots, while running more promotions on its Maps app. The result: Parent Alphabet Inc. beat analysts' sales projections in the first quarter, ending a four-year streak of missing Wall Street estimates after the h

2017-04-27 03:56:24
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Trump Impersonator Drops In on 'Failing' New York Times in Home Page Ad for Comedy Central  

Comedy Central is taking over The New York Times, The Washington Post and other sites with ads that blare slogans like "failing" and "fake news" in the middle of articles.The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.On Thursday, "The President Show" premieres with Atamanuik donning the orange comb-over and oversize red tie. To herald the debut, The New York Times home page will feature a takeover

2017-04-27 02:42:16
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Charmin Truck Dumps Load of TP on Tight End Jake Butt Ahead of Draft  

What has four wheels and wipes?In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt's home in Pickerington, Ohio -- just in time for the NFL Draft on Thursday.The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today's For the Win Blog and SB Nation. And the internet's inner-12-year-old rejoiced. Continue reading at AdAge.com

2017-04-26 18:33:20
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FCC Chief Sets Up Clash With Call to Repeal Net Neutrality  

The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation's defenders vowed a "tsunami" of resistance.FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations."When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing

2017-04-26 15:27:17
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Why the Industry Needs a Gut-Check on Location Data Use  

Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider donating some of their rarely-used stuff to the charity group, and to raise awareness about its education and work training programs. Seems harmless, right?It was one of a growing number of examples of what some mobile ad tech firms are calling Location Data 2.0. Locati

2017-04-26 14:35:07
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Caicoya Goes to No Smoke, ReelFX and Moonbot Join Forces for Flight School  

Spanish director Nicolas "Nico" Caicoya has joined the roster at motion content company No Smoke. Caicoya's spots include "Associate No. 1," a commercial he directed for Spanish professional soccer team Atltico Madrid, which won a Bronze Cannes Lion and was shown at the Museum of Modern Art in New York and at the Reina Sofa Museum in Madrid. He also recently completed his first short film, "Hyena's Blood," and has done numerous spots that have run in Europe, Latin America and the U.S. No Smoke

2017-04-26 12:55:04
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Is a Havas-Vivendi Tie-Up a Step Closer?  

The possibility of a merger between Havas and Vivendi looks a little closer after Havas CEO Yannick Bollor's comments at the group's first quarter results presentation today.The two French companies have one important factor in common: Vivendi Chairman Vincent Bollor Yannick's father is also the biggest shareholder in Havas.Yesterday, Reuters reported that Vivendi CEO Arnaud de Puyfontaine said a merger with Havas could "make sense." Continue reading at AdAge.com

2017-04-26 12:49:35
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Deadline Extended for Small Agency Awards Contest  

Do you know a small agency that is doing groundbreaking work? It's not too late to enter the Ad Age Small Agency Awards contest.We are extending the deadline for our Small Agency Awards, which uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising's oldest, largest, and most sought-after partners.The competition is stiff. Each year more and more work co

2017-04-26 12:47:26
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Why Can't Facebook Fix Itself?  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 26:Does the world need more live streaming video? Twitter seems to think so. (See No. 2, below.) Do we need more Trump-related comedy? Based on what I saw last night (No. 3), I'm going to say yes. What does it mean that Facebook is coming to grips with its "dangerous side," per The New York Times Magazine? Unclear! (No. 6.) And where did Sean Spicer lose his virginity? Seth Meyers has the "answer." (No

2017-04-26 12:25:42
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ESPN Cuts 100 Household Names as Rights Fees, Viewer Habits Eat Into Profits  

Just hours before it will begin televising its comprehensive 2017 NFL Draft coverage, ESPN this morning has begun laying off more than 100 on-air personalities, beat reporters and radio hosts, as well as a number of people who work behind the scenes at the sports colossus.The staff reductions come as ESPN president John Skipper looks to offset a shrinking subscriber base and a concurrent spike in rights fees. Calls to those who will bear the brunt of the layoffs began earlier this morning, short

2017-04-26 11:33:21
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Ad Trade Groups Unusually Quiet on Proposal to Mandate Language in Lawyers' Advertising  

Advertising trade associations routinely fight new government restrictions on ads for tobacco, food, drugs and consumer finance, all on First Amendment grounds. Just on Monday, the Association of National Advertisers said it had filed a court brief opposing a Berkeley, Calif., ordinance requiring retailers to warn consumers about cellphone radiation.But on one recent call for restrictions, the ANA and the American Advertising Federation are silent.That's the proposal last month by Rep. Bob Goodl

2017-04-26 10:09:48
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Desktop and Mobile Ad Revenue Surpasses TV for the First Time  

Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.Here are five takeaways from this year'

2017-04-26 09:23:12
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Q1 at WPP: Expect Growth, Brexit Talk and Sorrell's Opinions on Everything  

As CEO of WPP -- the world's biggest communications company -- Martin Sorrell's opinions count. This is particularly true in London, where WPP is based and where he'll be talking to analysts and media on the group's call tomorrow to discuss first-quarter earnings.We know his opinion on the surprise U.K. general election (announced last week), which he told the BBC was "another excuse to do nothing" for British Prime Minister Theresa May.Sorrell is not afraid to speak out against Google and Faceb

2017-04-26 08:58:15
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Online Marketing Truth or Dare  

The world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the dare, by purchasing ads without knowing where their ad would run or why it would run there. The dare then: risk sitting out online advertising or jump in while your brand had no real control over where and when your ads ran.The result was often calamitous: a company's ads ran on sites that presented entirely inappropriate content, sometimes bordering on criminal hate sp

2017-04-26 08:38:30
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P&G Will Cut $2 Billion in Marketing but Spend Some Back to Become 'Irresistible'  

Procter & Gamble Co. wants to cut a whopping $2 billion in marketing spending over five years, and for the first time is providing details on a broader $10 billion cost-cutting plan launched a year ago.That marketing spending cut comes amid a fiscal third-quarter earnings report where the company missed on sales-growth expectations and lost market-share in developing markets despite hiking ad spending.While the cost cuts were the biggest takeaway, P&G also outlined how it plans to become "irresi

2017-04-26 06:12:42
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HP Continues Diversity Push With Promise to Fight Bias in Its Hiring  

HP Inc. is advertising its commitment to reduce bias among its hiring managers with a new video that begins by showing a series of black job candidates on interviews that conclude with the dreaded words, "We'll be in touch.""When qualified for a job," text on the screen explains, "African-Americans are 3x more likely to experience a denial.""It's intended to raise awareness around the ingrained biases that exist in the hiring process," said Lesley Slaton Brown, who was named HP's first chief div

2017-04-26 05:56:41
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Lowdown: Analysts Don't Seem to Care at All About Pepsi's Kendall Jenner Ad  

The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Gary Vaynerchuk, speaking at the Association of National Advertisers annual meeting last year, made plain his ambition to buy an orphan packaged-goods brand with great equity he can make greater. Now he's got his chance. Unilever wants to sell its margarine business (I Can't Believe It's Not Butter, etc.) and RB (Reckitt Benckiser) is

2017-04-26 05:42:55
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Witchy Woman: A Creative Director Reveals her Wicca Ways  

Double, double, toil and trouble. When most people think about witches, black cats, pointy hats and broomsticks spring to mind. But Isobar Creative Director Misty Bell Stiers would like to, uh, dispell the myths. She sat down with Ad Age to break down what it actually means to be a modern day witch.From discussing her faith with clients to practicing Wiccan with her kids, Stiers says being a witch helps her honor her connections to everything and everyone. This interview has been lightly edited

2017-04-26 04:54:13
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Twitter Surprises by Adding New Users, but Now It's Got Another Problem  

Twitter Inc. finally showed signs of addressing its biggest challenge: attracting new users.Ever since the company went public in 2013, it has been battling the perception that its growth is limited. But Twitter showed signs of new life in the first quarter, reporting that average monthly active users rose 6% from last year to 328 million. The number of daily users has been increasing at a faster pace each quarter for the past year, Twitter said, even benefiting this year from "new and resurrect

2017-04-26 04:13:14
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Watch the Newest Ads on TV From Arla, Bank of America, Castrol and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, NFL star Vince Wilfork reads from a book titled "Words of Strength" to make a point about how Cast

2017-04-26 01:18:25
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Trump Impersonator Drops In on 'Failing' New York Times in Homepage Ad for Comedy Central  

Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like "failing" and "fake news" in the middle of articles.The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.On Thursday, "The President Show" premieres with Atamanuik donning the orange comb over and oversized red tie. To herald the debut, The New York Times' homepage will feature a takeover ad

2017-04-26 01:09:37
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Watch the Newest Ads on TV From McDonald's, Lexus and iSpot.tv  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, McDonald's serves up another one of its ads starring Mindy Kaling in which she mentions Coca-Cola

2017-04-25 18:05:58
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McDonald's: 'There's a Big Mac for That' Boosted Results  

Need to boost sales? Apparently, there's a Big Mac for that.In its earnings call Tuesday, McDonald's said serving larger and smaller versions of its iconic Big Mac and lots of $1 coffee helped the fast feeder kick off 2017 on a high note, even though visits to its U.S. restaurants did not increase.First-quarter U.S. same-store sales rose 1.7%, rebounding after a decline in the fourth quarter of 2016. The latest performance at locations open at least 13 months clearly exceeded the decline of 0.8%

2017-04-25 15:17:30
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The Oldest Grocery Delivery Company Aims to Take a Bite Out of the Big Apple  

Before there was Instacart, AmazonFresh, and FreshDirect, there was Peapod. Founded in 1989 as a service where customers could phone in their orders, the online grocer has grown to command a significant portion of the growing food delivery marketwhich is expected to reach $100 billion in sales by 2025, according to a recent report from Nielsen and FMI. Part of Peapod's promise is the financial backing of parent company Ahold Delhaize, which acquired it for $35 million in 2001. Along with using i

2017-04-25 14:43:43
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Auto Advertisers Steer Back Into O'Reilly's Former Slot  

After a sexual harassment scandal and subsequent advertiser boycott effectively put the top-rated cable news show out to pasture a week ago, sponsors have begun drifting back to the time slot "The O'Reilly Factor" occupied for more than two decades.While the volume of advertisers in the first 8 p.m. edition of Fox News Channel's "Tucker Carlson Tonight" was relatively light -- with 17 brands accounting for nine minutes of airtime, the commercial load was at half-strength compared to the hour's s

2017-04-25 14:22:54
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BBDO New York Is Named Agency of the Year at the 2017 Webby Awards  

The Webby Awards has named BBDO New York 2017 "Agency of the Year," with its chilling film "Evan" for Sandy Hook Promise picking up four awards out of the six it won."Evan" begins by posing as a sweet high school love story, but its unexpected twist ultimately highlights how signs of potential violence can easily be missed. It earned Webbys for Best Viral Film and Best Short Film/Video (Branded) and People's Voice awards for Best Viral Marketing and Best Short Form Film/Video (Branded).Other age

2017-04-25 12:09:11
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McCann's 'Field Trip to Mars' Keeps Soaring, Nabs Top Prize at Andy Awards  

McCann New York's "Field Trip to Mars" for Lockheed Martin, which earned 19 Cannes Lions across 11 categories last summer, won the top prize, the Grandy Award, at the 53nd International Andy Awards.With a total of 23 Andy Awards this year, McCann Worldgroup was named Agency Network of the Year, while McCann New York was dubbed agency of the year, winning nine Andys, as well as the Grandy."Field Trip to Mars," created with the help of the virtual reality experts at Framestore, transported a group

2017-04-25 08:51:41
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What Transformational Brands Do: Manifesto Marketing  

I call it "manifesto marketing" when a company broadcasts the reasons why it does what it does, its values, or its beliefs, incorporating them in its advertising, communications, products or packaging even if -- especially if -- they are not strictly related to the products the brand sells.You've probably heard Simon Sinek say that people don't buy what you sell, they buy why you sell it. But it goes further: people also buy how you sell it, what you believe, and how you operate as a corporate c

2017-04-25 07:49:41
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Why Healthcare Needs Better Storytelling, Not Better Marketing  

Every healthcare marketer has firsthand experience with the industry he or she supports, whether it's a sick relative or a child recovering from a broken arm. But not many have the story of Manny Rodriguez. Before taking on a chief marketing title at UCHealth, Rodriguez was a leukemia survivor.Rodriguez underwent treatment at a variety of the nation's best medical centers, including MD Anderson, Memorial Sloan Kettering and Dana Farber, in addition to UCHealth. While the care was always excellen

2017-04-25 07:21:55
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Watch a Clip From (Wow) the Fox News-Inspired 'Law & Order: SVU'  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, April 25:1. So maybe the government won't shut down after all? "Republicans had been caught in one of their biggest dilemmas of the year: Whether to cross President Donald Trump and ignore his demand for border wall funding or join him and invite a government shutdown while the GOP controls all of Washington," Politico's Burgess Everett writes. "But then Trump gave GOP lawmakers an escape hatch, telling conser

2017-04-25 06:23:38
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Coach Picks UM as Media Agency of Record  

Coach, the 76-year-old fashion brand in the midst of a brand overhaul, has chosen UM as its global media agency of record.UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia, following an account review that began last year. Coach declined to name its prior media agency but it's believed OMD handled the brand at least in the U.S."We are excited to see the media integration and creativity that they can bring in support of

2017-04-25 05:41:26
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4 Things to Expect From Procter & Gamble's Earnings Report  

Procter & Gamble Co. is set to report earnings Wednesday under more pressure than usual for Earth's biggest marketing spender. For one thing, there's an activist investor in the house: Nelson Peltz and his Trian Partners. He's yet to drop the seemingly inevitable white paper telling P&G managers how to run and possibly break up their business.On the plus side, P&G is on a roll of under-promising and over-delivering in recent quarters. It will be hard to keep that up, given relatively strong year

2017-04-25 02:57:04
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Fake News: New Name, Old Problem. Can Premium Programmatic Help?  

Fake news has been in the news, but it's not new. While the story is fading, the core issue still exists. The internet has long suffered from a content quality problem. A decade ago, advertisers were already worried their ads would turn up on low-quality sites. Nowadays, we call these sites "fake news," a term describing questionable content lacking trusted sources that spreads rumors or false information.But has programmatic bidding made the problem worse, or is it a solution? The answer is bot

2017-04-25 02:11:37
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Creativity Top 5: The Best Brand Ideas of the Week  

In this week's edition of Top 5, fast-feeders head for space and leverage urban myths; Pedigree recounts an obscure George Washington story; Heineken bonds people with opposing views; and MACMA delivers another eye-opening approach to promoting breast cancer awareness.See more breakthrough brand ideas at Creativity-online.com.Credits: Continue reading at AdAge.com

2017-04-25 01:13:59
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Watch the Newest Ads on TV From Coke, PlayStation, Overstock.com and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Anthony Rizzo shows up on "The Show Show" -- a show-within-a-commercial (for MLB The Show 1

2017-04-24 20:37:27
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6 

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women  

The idea that women of all races should love their hair may seem non-controversial. Forget that.Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S. Twitter trend with nearly 33,000 tweets as of 5 p.m. Tweets objected to new advertising that reaches out to white women and equates the "hair hate" they face to what black women encounter. By 6 p.m., the brand had pulled the ad.Commenters saw the ad as an ef

2017-04-24 18:08:15
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3 

Dana Anderson Leaves Mondelez in Marketer's Biggest Executive Shakeup Yet  

Mondelz International Chief Marketing Officer Dana Anderson is leaving the company, perhaps the biggest sign of major changes to come at the maker of Oreo cookies, which is also announcing two other executive changes Monday.Anderson, a former Kraft Foods executive who has been with Mondelz since the company separated from Kraft in 2012, is leaving "to explore a new professional opportunity," Mondelez said Monday.Mondelz said it plans to use Anderson's departure as a way to evolve the CMO role wi

2017-04-24 13:07:57
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5 

Can Mark Wahlberg's New AT&T Campaign Stem Customer Losses?  

Mark Wahlberg says "the entertainment-loving people of America" should be able to watch their favorite TV when and how they want in a new campaign for AT&T that pulls together the telco giant's various offerings.The campaign, called "Terms & Conditions," pitches AT&T's DirecTV, internet service and wireless service by describing how customers can stream shows and live TV across their devices using AT&T with unlimited data."We don't want just some of our television on [the phone], we want all of

2017-04-24 09:38:01
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1 

GSK's Speichert: Marketers Are Missing Digital Fundamentals  

Marc Speichert has looked at digital marketing from both sides now -- or maybe three.The former chief marketing officer at beauty giant L'Oreal turned heads three years ago by moving to Google to consult with brands across industries. Now he's back in packaged goods in a new role as chief digital officer of GSK Consumer Healthcare, marketer of such brands as Sensodyne, Theraflu, Flonase, Alli and Boost. That comes after a stint last year in a similar role at Swiss luxury manufacturer/retailer Ri

2017-04-24 07:19:16
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0 

Grech and Dixon Join Goodby Silverstein, BBDO Atlanta Hires Miller and Calamia  

Goodby Silverstein & Partners has hired Daniel Grech and Eamonn Dixon as associate creative directors. The pair comes to GS&P after spending four years at AKQA in San Francisco. While there, they created work including "The Last Shot" for Jordan Brand, the most-awarded piece at One Show 2016, and a series of digital products and services for Anheuser-Busch, including the world's first one-tap beer delivery app "The Bud Light Button." Grech and Dixon are originally from Melbourne in Australia, wh

2017-04-24 07:12:32
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0 

2017 Ad Age Agency A-List and Creativity Awards Gala Photos  

Ad Age's Agency A-List and Creativity Awards Gala on April 19 honored the industry's best and brightest. See the complete winners and finalists here. Continue reading at AdAge.com

2017-04-24 05:57:47
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0 

Dana Anderson Moves from Mondelez to MediaLink  

Well-known industry executive Dana Anderson is joining MediaLink as chief marketing officer. Anderson just left the same role at Mondelz International. The snack marketer has not yet named her successor.The appointment comes one week after MediaLink, which was acquired by Cannes Lions parent company Ascential in February for $207 million, announced its entry into London under the leadership of Vice Chair Wenda Harris Millard. Continue reading at AdAge.com

2017-04-24 05:49:05
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0 

General Mills Creative Chief Michael Fanuele Steps Down  

General Mills Chief Creative Officer Michael Fanuele is stepping down from his post as the company's first chief creative officer, according to an internal memo obtained by Ad Age."At this exciting moment, I'll be leaving General Mills, confident in the course that we've set and the good people who will sail it," wrote Fanuele in the note."Timing is never ideal, of course, but you've got some sunshine in your pockets," wrote Fanuele, adding that a new global chief marketing officer will arrive "

2017-04-24 03:32:20
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1 

Fans of China's Teen Stars Are Crowdsourcing Big Ad Buys To Prove Their Devotion  

When Chinese boy band singer Karry Wang turned 17 a few months ago, fans congratulated him by buying ads. Lots of ads. They booked time on 11 giant screens in Times Square in New York. In China, they put his face on a helicopter and on a light rail train. They bought outdoor ads in Paris, Seoul, Beijing, Taipei and Reykjavik.Altogether, fans probably spent over $15 million on Wang, the lead singer in Chinese boy band TFBoys, said Ruey Ku, a Publicis Media exec in Shanghai. And that was not an is

2017-04-24 03:26:22
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4 

You Don't Need a Single 'Uber' Model to Make Data-Driven Marketing Work  

Ever since digital advertising emerged as a meaningful allocation of marketing budgets, brands have been frustrated with the way it has been measured.Digital consistently seems underrepresented in marketing mix models, which don't properly account for digital's comparative role or provide timely signals for how to optimize digital spend. In response to these shortcomings, the industry has turned to "fractional" or "multi-touch" attribution models, which attempt to divvy up credit for results amo

2017-04-24 02:51:58
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0 

Google Sees Another Chance to Get Programmatic TV Right  

Google is adding the ability to buy TV commercial inventory through its ad technology, representing a kind of rerun for the company that has tried to break into the medium before.Today Google announced its plans for programmatic TV buying through which advertisers can reach TV audiences as part of their digital video ad buys through its ad tech platform.It's the first time TV space will be able to be bought through Google's pipes in this way, but it's unclear which networks and what inventory wi

2017-04-24 02:20:31
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3 

I'd Pay You $500,000 a Year, but You Can't Do the Work  

Clients want us to deliver online experiences that are competitive with Facebook, Amazon, Netflix, Google and other top-tier tech companies because that's what consumers demand. This has created a war for talent unlike anything I've seen in my career. While it must be fought, it can never be won because the rules are not what they seem.Our clients want web and native experiences that look, feel, and perform like they were built by Facebook, Netflix, Microsoft, Google, Apple, etc. (And they want

2017-04-24 02:15:07
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0 

We Are Unlimited Gains Creative Firepower With Ari Weiss' First Hire  

DDB North America Chief Creative Officer Ari Weiss has made his first creative hire since joining the Omnicom agency in February: Toygar Bazarkaya, known for his creative work at Havas and BBDO, will become the first chief creative officer of the dedicated McDonald's agency We Are Unlimited as of May 15."Toygar is the type of creative who does really brilliant work consistently for really big clients, and that's rare," said Weiss. "He understands what it takes to really drive a brand forward ver

2017-04-24 01:49:02
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0 

Gildan Wants Younger Dudes in its Underpants  

A bare chested man, north of 60, does some light pool work in nothing but his tighty-whities. Another elder gent tiptoes to the kitchen in only his skivvies for a midnight snack. A kindly neighbor stands in his window, coffee cup in hand, surveying the scene in nothing but his underpants.The scenes are familiar and far from flattering. And that's the point: The images are meant to inspire younger generations of men, eager to not become their fathers, to buy new undies. At least that's what Gild

2017-04-23 18:06:07
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6 

Watch the Newest Ads on TV From Samsung, Wingstop, T-Mobile and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, an ostrich accidentally immerses itself in a highflying VR experience in a beautifully filmed Sams

2017-04-21 22:36:09
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6 

Unpacking United's Fail: Turning Adversity into Opportunity  

Dr. David Dao's deboarding from United Express Flight 3411 caught the world's attention. The incident, an extreme outcome of the common practice of overbooking, has highlighted the declining customer experience of air travel. As airlines consolidate and race to the bottom on prices, air travel will increasingly be judged by its lows, rather than its highs.Industry economics mean overbooking isn't going away, but the field is open for improvement and innovation. The current best practice of offer

2017-04-21 14:28:29
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7 

IPG's Michael Roth Is Not Concerned About New Entrants Into Advertising  

During the company's first-quarter earnings call Friday, Interpublic Group CEO Michael Roth said "increased competition" from adjacent industries is "not as evident to us as the headlines would have you believe."Traditional consultancies, like Accenture and Deloitte, as well as tech companies like IBM and Facebook, have been increasingly pushing into the advertising business. Roth said the holding company is "not seeing them in a big way," but when it does face them in digital pitches, IPG agenc

2017-04-21 14:04:22
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4 

Why Best Buy Is Reorganizing Its Marketing Team  

Best Buy is reconfiguring its marketing team into a more streamlined division that costs less. The Richfield, Minn.-based retailer has parted ways with three top marketing executivesall hired within the last three yearsand is folding marketing responsibilities into merchandising.Best Buy's former Chief Marketing Officer Greg Revelle and Mary Lou Kelley, president of e-commerce, have both left the companyRevelle was appointed CMO of department store chain Kohl's last week. Tom Nowak, the former h

2017-04-21 13:57:08
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4 

IAB Chief 'Can't Deal With This Shit,' Demands Members Join TAG  

The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group.TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act as a stamp of approval for ad sellers.While about 100 of the 450 publishers, ad tech firms and ad exchanges in the IAB have alread

2017-04-21 12:22:11
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1 

KFC Plans to Launch Sandwich -- Into Orbit -- With New Colonel  

KFC has stratospheric aspirations for its Zinger fried chicken sandwich.After 33 years of selling the spicy sandwich in other countries, the Zinger makes its U.S. debut on April 24. And KFC plans to send a Zinger into space this summer. It has the marketing campaign to prove it."The brief we gave Wieden & Kennedy, our advertising agency, is we want the most talked about launch in fast food this year," said Kevin Hochman, who became KFC's U.S. president and chief concept officer last month after

2017-04-21 10:16:17
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4 

Ogilvy & Mather Chief Creative Officer: Six Things I Learned About Advertising Working as a Waiter  

They say every second waiter in L.A. is a wannabe screenwriter. I think the same was true in London years ago when I was at film school and working part time in a hotel. Maybe we didn't all want to be screenwriters, but we all had grand creative dreams.I had heard about this business called advertising, where they paid you to dream up ideas and shoot commercials. It sounded great, but waiting tables seemed about as far removed from advertising as it was possible to get. But I was wrong. The two

2017-04-21 09:06:44
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2 

As Post Buys Weetabix, We Look Back at Some of the Iconic British Brand's Ads  

Weetabix, a staple of the U.K. breakfast table, entered American hands this week with its acquisition by Post Holdings, maker of Honey Bunches of Oats and Raisin Bran, for $1.76 billion.Weetabix has been majority-owned by China's Bright Food since 2012, and prior to that by U.K.-based private equity firm Lion Capital, after passing out of family ownership in 2004. (Although thought of as quintessentially British, Weetabix was in fact invented in Australia but has been made in the U.K. since 1932

2017-04-21 06:39:11
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2 

The Brutal, Scary Lessons of Yahoo's Demise  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, April 21:So today I've got good news (see Nos. 1 and 3, below), possibly good news (Nos. 2 and 7) and bad news (Nos. 4 and 5) -- and, uh, news that I just don't know what to do with (No. 6). Anyway, let's get started ...1. Entertainment Weekly is soooo excited! "The X-Files returns! Fox orders 10-episode event series." Continue reading at AdAge.com

2017-04-21 06:15:56
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2 

A Dog Brings Out the Best in George Washington in Pedigree's Moving Film  

Mars Petcare brand Pedigree's "Feed the Good" campaign is now digging into history to show how dogs bring out the best in people. A moving film from BBDO New York and directed by Biscuit Filmworks' Noam Murro recreates an obscure U.S. war story from 1777 when General George Washington and his troops were in the throes of the Revolutionary War against British Forces Commander-in-Chief William Howe and his soldiers. Amid the fighting, a terrier made its way into Washington's camp, and the dog's co

2017-04-21 01:40:18
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1 

Publishers Voice Cautious Optimism On Google's Ad-Blocking Browser  

Google may indeed be working on a browser with ad-blocking capabilities built in, as the Wall Street Journal reported today. In a series of interviews, publishers reported being cautiously optimistic about the idea. However they issued a warning: If Google oversteps, it could lead them to rethink buying its ad technology. Beyond that, they said, the move could raise antitrust concerns.The search giant is working on an ad filter that would be built into its Chrome web browser, people familiar wit

2017-04-20 22:58:58
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10 

Why Sports Will Play a Greater Role in Fox's Upfront Pitch  

If you're casting around for a metaphor to convey the out-sized reach and sheer strength of the sports TV marketplace, you could do worse than Cris Carter's otherworldly meat hooks. Having hauled in 1,101 receptions over the course of his 16 seasons in the NFL, the Hall of Famer's hands are, as he puts it, "not normal in terms of size and flexibility," which he then demonstrates by clasping them in front of him before bending his fingers back 90 degrees.Carter's manipulation of his digits is at

2017-04-20 22:58:55
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12 

Watch the Newest Ads on TV From BodyArmor, Arla, JC Penney and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, a BodyArmor sports drink commercial -- narrated by campaign creative director Kobe Bryant and feat

2017-04-20 21:11:05
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8 

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale  

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers.The most likely approach is the adoption of a "technology" -- the term "ad blocker" has baggage among many of the participants in talks on the subject -- that would prevent browsers such as Google Chrome or Microsoft Edge from displaying autoplaying video ads with sound, pop-up ads and ads that quickly flash or change colors.The discussions a

2017-04-20 19:02:35
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6 

With O'Reilly Out, Fox News Advertisers Wait in the Wings  

Bill O'Reilly's name was effectively wiped from Fox News on Wednesday night, with the show he anchored for two decades, "The O'Reilly Factor," renamed simply "The Factor." While the cable news behemoth has taken steps to distance itself from O'Reilly, however, advertisers that fled the show this month after The New York Times reported on sexual harrassment allegations against him are so far remaining quiet about whether things will return to business as usual now that his exit is official.Wednes

2017-04-20 15:38:11
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6 

When Platforms Can Identify Brands Inside Images and Videos  

Facebook's F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers -- Facebook is, after all, one of the world's largest ad-supported busineses -- a glimpse of AR's commercial potential.While Facebook previewed its creative toolset, what wasn't as clear is what kinds of AR-related data will be available for marketers."We're making the camera the first augmented reality platform," Facebook CEO Mark Zuckerberg said a

2017-04-20 14:29:37
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8 

Watch Stephen Colbert's 'Stephen Colbert' Say Farewell to Bill O'Reilly  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, April 20:In today's media scan, a real late-night talk show host invites a former fake late-night talk show host (with an eerie resemblance) to eulogize the career of the real prime-time talk show host who inspired the real late-night talk show host to create the fake late-night talk show host in the first place. And, oh, a real news organization says it figured out which Russian political organization master

2017-04-20 13:31:52
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11 

Lvy Would Rather Shine Shoes Than Retire From Publicis Groupe  

Maurice Lvy, the outgoing chairman and CEO of Publicis Groupe, is so keen to stay involved in the company that he has offered to shine the shoes of the management board."I'm not totally retiring," he told analysts at his final earnings presentation in Paris this morning. "I'm not even semi-retiring."On June 1, Lvy will hand over the chairman and CEO roles at the agency holding giant to Arthur Sadoun, currently CEO of Publicis Communications, and take on a new role as chairman of Publicis Groupe'

2017-04-20 12:22:24
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2 

On the First 4/20 of the Trump Administration, Cannabis Marketing Faces New Disapproval  

April 20, or 4/20 -- the unofficial cannabis culture holiday -- is here, meaning that plenty of pot jokes will surely fill social media. But weed wisecracks aside, it's becoming clear that cannabis industry marketing is finally growing up.As it navigates state-specific regulations and varying degrees of state market maturity, not only is much of the industry dedicated to raising the bar for branding, it is recognizing the need to educate consumers, and cater to demographic groups such as baby bo

2017-04-20 10:41:30
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4 

The Martech That Helped Neutrogena Sell 'Scary'  

.fadeInSidebar {transform: translateY(0); -ms-transform:translateY(0); Continue reading at AdAge.com

2017-04-20 09:18:35
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3 

Deadline Nears for Small Agency Awards  

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising's oldest, largest, and most sought-after partners.The competition is stiff. Each year more and more work comes in to be judged and the caliber of entries gets even more impressive. The reward is big. Past winners include Bailey Lauerman; Baldwin&, Via, Rockf

2017-04-20 06:10:41
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2 

Boost Mobile and 180LA Win Campaign of the Year in Ad Age's First Creativity Awards  

.awards-body { max-width: 700px; margin: 0 auto; Continue reading at AdAge.com

2017-04-20 05:51:57
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9 

The CEO of WPP China Is Stepping Down to Run Her Own Startup Incubator  

Bessie Lee, the CEO of WPP China, is resigning to focus full-time on a company she founded, a startup incubator and early-stage venture fund investing in areas like mobile advertising, big data, analytics and social media.Lee founded China-based Withinlink in 2015 and has been splitting her time 60-40 between WPP and her entrepreneurial project. Withinlink recently closed an inaugural fund of 55 million yuan (about $8 million), with investors including media executives, wealthy individuals and g

2017-04-20 05:31:35
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2 

Accenture Taps UM as Global Media AOR  

Accenture has named UM as its new global media agency of record, replacing incumbent MEC.UM, part of IPG Mediabrands, will take on media buying and planning for the global professional services company. Roxanne Taylor, Accenture's chief marketing and communications officer, said the company works with a team of different agencies, including TBWA Worldwide, DigitasLBi, Landor and Interbrand. She said UM fit well into that integrated team."I really like the fact that they're able to help us hyper-

2017-04-20 04:40:32
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3 

MediaLink's European Invasion Starts in London Under Wenda Harris Millard  

MediaLink's recent sale to Cannes Lions parent company Ascential is quickly paying off for the media consultancy. MediaLink plans to open its first U.K. office in London next month under the leadership of Vice Chair Wenda Harris Millard.Millard, who will retain her current title, will relocate from New York to London to oversee MediaLink's budding European operation. The new office will open mid-May and Caitlin Kelly, MediaLink's corporate communications VP, will join Millard in London as her ch

2017-04-20 01:24:53
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1 

Watch the Newest Ads on TV From Intel, Tecate, Audi and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Jim "Big Bang Theory" Parsons and a character named "The Future" (not to be confused with Future,

2017-04-19 16:42:21
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8 

Four Things to Expect From Maurice Levy's Last Earnings Call on Thursday  

After 30 years as chairman and CEO of Publicis Groupe, Maurice Lvy will announce his last set of earnings on Thursday at the French holding company's presentation of first-quarter 2017 results in Paris. Here's what to expect:1. It's Lvy's swan song, and it may be a long one. The voluble Frenchman, who hands over to successor Arthur Sadoun at the annual general meeting in Paris on May 31, is well-known for his lengthy exchanges with analysts. Earnings calls routinely go on for a couple of hours.2

2017-04-19 15:17:22
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6 

Unilever Turns Tables on Influencers With 'New' Hair Care Brand  

Like other big beauty brands, Unilever faces growing competition from startups with understated packaging, lofty prices and backing from social-media influencers. So the beauty giant set out to beat them by joining them sort of by soft launching Evaus haircare products through a handful of emerging beauty and fashion bloggers.Evaus is Suave spelled backward. And the stuff in the drab, minimalist packaging was the same as what Unilever sells at Walmart. But the group of influencers tapped in a

2017-04-19 14:15:26
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24 

Matt Damon (Of Course) Gets Dragged Off a United Flight in This Jimmy Kimmel Ad Spoof  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, April 19:In today's special edition of your media scan, that Georgia special election just got even more special (see No. 2, below), Julia Roberts wins a not-very-special (at least for her at this point) honor (No. 4), Matt Damon gets special treatment from United (No. 7) and GQ explains why Jake Tapper's frontalis and glabella are so very special (No. 5). Anyway, let's get started ...1. "Fox News is prepari

2017-04-19 13:49:29
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18 




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