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ClickZ | Marketing News Expert Advice

Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about online marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet advertising news, e-commerce market research, Internet statistics and more. Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about Internet marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet advertising news, e-commerce market research, Int

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2016-07-04 05:48:59

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2015-12-16 10:20:42

What western social networking platforms can learn from Japan's Line  

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?

2015-12-14 18:24:55

What is the optimal length of a video ad?   

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.

2015-12-14 14:48:00

Meeting consumers on their turf: the value of social media in search marketing  

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.

2015-12-14 11:10:00

Why mobile moments are marketing's golden ticket  

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.

2015-12-14 09:00:00

Tweets of the Week: The Force Awakens among brands  

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

2015-12-11 13:04:56

Digital people on the move: Pizza Hut hires new CMO  

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.

2015-12-11 10:00:00

5 strategies that guarantee digital marketing success   

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.

2015-12-11 09:00:00

5 ways to optimize customer loyalty in a changing landscape  

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.

2015-12-10 18:00:00

Native advertising 101: the good, the bad and the ugly  

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.

2015-12-10 13:26:35

Mercedes-Benz and Myer share their secrets for winning holiday content  

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.

2015-12-10 11:00:00

How interactive images are taking over e-commerce  

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.

2015-12-10 10:04:00

What content marketers need to know about RankBrain and SEO   

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?

2015-12-10 09:00:00

How to link social and Google Analytics with UTM parameters   

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.

2015-12-09 12:43:42

How top email marketers defend value by ensuring trust  

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.

2015-12-09 10:30:00

How to identify your mobile audience and their needs  

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.

2015-12-09 09:00:00

Harnessing the Force: marketing lessons from 'Star Wars'  

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.

2015-12-08 18:00:00

How this startup is keeping consumers [Von] Content   

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.

2015-12-08 15:28:00

10 mobile marketing themes to look out for in 2016  

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.

2015-12-08 11:00:00

Why creative technology engagements go wrong – and how to keep them on track  

Web and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slippage, disputes, and keep clients happy.

2015-12-08 10:00:00

Email killed the promotional planning star  

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?

2015-12-08 09:00:00

2016 E-commerce predictions for Southeast Asia  

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok.

2015-12-07 18:00:00

Thinking beyond the headset: 3 ways brands can utilize virtual reality  

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.

2015-12-07 15:04:14

Why sponsored social is one of 2015's most effective marketing tactics [Study]  

Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.

2015-12-07 13:01:00

Wake up brands! Why content is everything  

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.

2015-12-07 10:30:00

11 tips to document and improve your email marketing program  

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.

2015-12-07 09:00:00

Ads of the month: Asia style! Localizing in Wonderfilled ways  

We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.

2015-12-04 14:46:00

Cracking the code: CMOs, measurement, and metrics  

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?

2015-12-04 10:00:00

Strike while the iron is hot: increasing call connects with marketing automation  

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.

2015-12-04 09:00:00

Google's Squared Online plays to digital talent shortages in Asia  

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.

2015-12-03 19:16:00

Video advertising: the display ad of the future  

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.

2015-12-03 11:00:00

The do's and don'ts of retargeting   

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.

2015-12-03 10:33:00

What is the right way to do display advertising?  

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.

2015-12-03 10:00:00

Online-to-offline attribution in the mobile age  

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine.

2015-12-03 09:00:00

Fraud and viewability: could things be looking up?  

Despite some negative reports in the past year, there are some bright spots on the horizon for display advertisers, including increased viewability rates and new strategies for combating ad fraud.

2015-12-03 08:01:00

10 ways the presidential candidates are winning on Twitter   

To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.

2015-12-03 07:30:00

Lessons learned from Cyber Weekend  

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?

2015-12-03 07:00:00

6 steps to building a long-term digital strategy to support business goals  

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to effectively implement one.

2015-12-02 18:05:00

Being 'social' helped brands win on Cyber Monday  

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.

2015-12-02 12:30:00

What do ad blockers mean for mobile apps?  

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.

2015-12-02 11:00:00

Social display mutations work for advertisers  

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubating.

2015-12-02 10:01:00

Measurement and attribution top challenges for getting mobile right  

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers.

2015-12-02 10:00:00

7 display advertising stats of 2015 that you should know  

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.

2015-12-02 08:02:00

Content marketing and SEO: the questions B2B marketers should ask  

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.

2015-12-02 07:30:00

The 2015 holiday season is more omnichannel than ever  

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel approach to digital advertising.

2015-12-02 07:00:00

How to deliver tangible results on social media  

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.

2015-12-01 19:09:38

#GivingTuesday reflects the changing landscape of online fundraising  

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.

2015-12-01 16:38:42

Up close and personal with programmatic video  

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?

2015-12-01 12:28:00

The missing 98 percent: why offline attribution matters  

Using data to measure offline behavior is essential to closing the huge gap between display media and sales.

2015-12-01 10:00:00

Expert tips for data-driven display  

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not making the most of your consumer data, you could be missing out.

2015-12-01 09:00:00

A beginner's guide to display advertising  

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.

2015-12-01 08:04:00

Digital video from a buyer's perspective  

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.

2015-12-01 07:30:00

The home stretch: 12 easy ways to improve end of the year results  

'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your strategy and end 2015 with a bang.

2015-12-01 07:00:00

Why Customer Match is the biggest thing to happen to email since Hotmail  

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.

2015-11-30 10:15:00

5 ways to use Google Analytics to find social media topics  

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.

2015-11-30 09:00:00

Happy Thanksgiving from the ClickZ team!   

Happy Thanksgiving from all of us here at ClickZ! With so much to be thankful for, we hope each of you has an amazing Turkey Day. Gobble gobble!

2015-11-26 07:00:00

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks  

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!

2015-11-25 12:14:53

4 tips for growing your email list with opt-in  

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.

2015-11-25 11:12:00

Getting it right with social when everything we know is wrong  

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?

2015-11-25 09:02:00

A data game: will the winner take it all?   

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.

2015-11-25 09:00:00

Why Twitter's removal of share counts is a big pain in the ass  

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.

2015-11-24 14:30:00

Are you ready for Small Business Saturday?  

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.

2015-11-24 10:48:40

One profile to serve them all: how a unified customer view drives mar-tech bliss  

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.

2015-11-24 09:30:00

How brands promoted themselves in the lead up to Alibaba's Singles Day  

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd.

2015-11-23 18:41:38

Traveling at the speed of culture: can marketing automation keep up?  

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.

2015-11-23 09:46:00

6 strategy questions to address before you design and build a mobile-friendly site (or app)  

A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. This is the first part in a ClickZ series looking at the DNA of a successful mobile-friendly website.

2015-11-23 08:45:00

Technology and innovation open new opportunities for O2O retail, starting in Asia   

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.

2015-11-22 18:05:00

ClickZ Live Chicago: What are the big trends to look out for in 2016?  

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.

2015-11-20 15:13:00

3 takeaways from Social Media Week Chicago  

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.

2015-11-20 14:22:00

Building brand advocates in a connected world  

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.

2015-11-20 10:04:00

Amazon’s first physical bookstore: offline’s death has been exaggerated  

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping.

2015-11-20 09:02:00

TV everywhere: the new marketer opportunity   

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.

2015-11-20 09:00:00

Why should marketers care about image recognition technology?  

Major technology companies and e-commerce platforms â€" such as Google, Facebook, Amazon, Pinterest and Alibaba â€" have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future?

2015-11-19 12:00:28

Cyber Friday: Why this is the year Black Friday will play out online  

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile.

2015-11-19 11:09:26

How meaningful is your campaign attribution?   

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?

2015-11-19 10:43:12

Why do customers abandon online shopping carts?   

Cart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abandoning carts?

2015-11-19 08:47:00

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines  

What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines?

2015-11-18 10:10:51

'Nostalgia is the enemy of progress,' says Hasbro's Lee  

During his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an industry too new and ever-changing to have been mastered yet.

2015-11-18 09:00:00

Don’t let your customers walk away from their carts  

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season.

2015-11-18 08:00:00

Eliminating the fear factor of programmatic buying in China  

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.

2015-11-17 17:05:00

How MondelÄ“z International keeps Oreo dynamic with fearless marketing  

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how MondelÄ"z International is able to consistently remain ahead of the marketing curve.

2015-11-17 15:31:00

Content studio helps Marriott corner the market on travel entertainment  

Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film.

2015-11-17 11:00:00

How can you solve your mobile marketing problem?  

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success.

2015-11-17 09:30:00

Stay ahead of the statistic: avoid declining deliverability  

Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions.

2015-11-17 08:30:00

How to use Pinterest Group Boards to drive traffic and increase engagement  

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites.

2015-11-16 18:05:00

Brands strategize as Black Friday moves online  

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.

2015-11-16 11:46:00

Bridging the digital and the physical  

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.

2015-11-16 10:55:00

The art and science behind creating magic mobile moments  

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.

2015-11-16 10:00:00

Why have QR codes taken off in China?   

In China, brands are using QR codes for everything â€" from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.

2015-11-15 18:05:00

Starbucks shows the power of silence during the red cup controversy  

Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking.

2015-11-13 14:25:00

Tweets of the Week: Starbucks, singles, and supporting our troops  

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis.

2015-11-13 10:56:52

Why programmatic ad buying is more important than you think  

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI.

2015-11-13 09:26:49

Social messaging: East versus West   

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?

2015-11-12 16:09:00

Welcome to the new era of B2B video  

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads.

2015-11-12 10:33:00

The 4 keys to marketing success in 2016  

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing these four tactics.

2015-11-12 09:00:00

How China's Singles Day smashed global e-commerce sales records  

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker.

2015-11-12 06:56:00

When should you start your holiday marketing?  

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season.

2015-11-11 16:20:08

4 E.A.S.Y opportunities you must master before 2016   

Creating consumer-centric experiences and solutions can be "easy", and will help define the winners from the losers in 2016.

2015-11-11 10:30:00

Outstream video: the secret weapon for retailers  

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.

2015-11-11 09:00:00

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