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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



SearchCap: Net neutrality, AdWords grants & EU licensing fees  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 21:00:11
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European press agencies push for licensing fees for their content from Google, Facebook  

It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 17:32:45
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Optimizing for Hanukkah: Sometimes it's still strings, not things  

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet. The post Optimizing for Hanukkah: Sometimes it's still strings, not things appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 16:39:03
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How to generate links that drive traffic, not just ranking  

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. The post How to generate links that drive traffic, not just ranking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 16:16:03
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Google Ad Grants policy changes include 5% CTR minimum, up from 1%  

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post Google Ad Grants policy changes include 5% CTR minimum, up from 1% appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 15:05:51
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Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source:... Please visit Search Engine Land for the full article.

2017-12-15 14:30:26
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FCC repeals net neutrality by party line vote  

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules. The post FCC repeals net neutrality by party line vote appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-15 00:12:57
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SearchCap: Bing & Reddit, Google travel pricing & meta descriptions  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing & Reddit, Google travel pricing & meta descriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-14 21:00:49
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Google: Fundamentals of writing meta descriptions don't change with longer search snippets  

Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets. The post Google: Fundamentals of writing meta descriptions don’t change with longer search snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-14 19:54:16
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Google adds price tracking features to flight search, hotel search and Google Trips  

Google adds several features to help searchers plan their getaways. The post Google adds price tracking features to flight search, hotel search and Google Trips appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-14 19:31:15
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Bing announces AI-powered new 'intelligent search' features  

None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating. The post Bing announces AI-powered new ‘intelligent search’ features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-14 18:10:56
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SEO in 2018: Optimizing for voice search  

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice. The post SEO in 2018: Optimizing for voice search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-14 15:51:23
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Microsoft adds Reddit data to Bing search results, Power BI analytics tool  

Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related comments. The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 22:30:30
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SearchCap: Top Google searches, more data in Search Console & Google Assistant expands  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Top Google searches, more data in Search Console & Google Assistant expands appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 21:00:06
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Google bringing the Assistant to tablets and Lollipop Android phones  

The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition. The post Google bringing the Assistant to tablets and Lollipop Android phones appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 19:31:36
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Google Search Console beta adds 12+ months of data to performance reports  

After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console. The post Google Search Console beta adds 12+ months of data to performance reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 19:14:42
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Visualizing your site structure in advance of a major change  

Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. The post Visualizing your site structure in advance of a major change appeared first on... Please visit Search Engine Land for the full article.

2017-12-13 18:46:40
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The vicious cycle of ROAS targets is killing your business  

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-12-13 17:28:28
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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers  

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website. The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 16:00:44
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Hurricane Irma was the No.1 top trending Google search in the U.S. & globally for 2017  

Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups. The post Hurricane Irma was the No.1 top trending Google search in the U.S. & globally for 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-13 08:05:35
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SearchCap: Google's SEO guide, Microsoft outings app & data SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s SEO guide, Microsoft outings app & data SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-12 21:00:34
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Compare 13 leading SEO platforms  

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right... Please visit Search Engine Land for the full article.

2017-12-12 18:40:51
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Google revamps its SEO Starter Guide  

This is the first update of the SEO starter guide in several years. The post Google revamps its SEO Starter Guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-12 16:53:47
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A balanced approach to data-driven SEO  

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. The post A balanced approach to data-driven SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-12 15:21:15
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Microsoft's new Outings app aims to help travelers find their next destinations  

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project. The post Microsoft’s new Outings app aims to help travelers find their next destinations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-12 14:00:26
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SearchCap: Google customer match, local SEO & SMX West  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-11 21:00:50
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Act fast! SMX West Super Early Bird rates end Saturday night!  

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land's SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All... Please visit Search Engine Land for the full article.

2017-12-11 16:48:13
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5 local search tactics your competitors probably aren't using  

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. The post 5 local search tactics your competitors probably aren’t using appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-11 15:55:33
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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting  

Google Customer Match becomes more accessible to advertisers that don't have large customer email lists. The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-11 15:17:10
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Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory  

Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions. The post Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-11 15:01:07
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Wanted: Session ideas for SMX London  

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show,... Please visit Search Engine Land for the full article.

2017-12-11 13:59:42
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Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine  

Koch is credited with ushering in the Golden Age of bacteriology. The post Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-10 17:30:37
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Search Engine Land's Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX  

Our weekly roundup of news, announcements and events happening throughout the search marketing industry. The post Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-09 00:42:01
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SearchCap: Bing Ads call conversions, Google doodle & Google audiences  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads call conversions, Google doodle & Google audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-08 21:00:30
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'Purchases on Google' Shopping ads test is running on iOS devices  

The quick-payment mobile Shopping ads have previously been limited to Android. The post ‘Purchases on Google’ Shopping ads test is running on iOS devices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-08 20:32:32
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Bing Ads now supports call conversion imports  

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-08 15:30:21
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Google's new custom intent audiences and you  

Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google's new custom intent audiences and you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-08 15:11:06
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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery  

Ingenhousz also served as the family doctor for Austria's royal House of Habsburg under the rule of Austrian Empress Maria Theresa. The post Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-08 14:54:07
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SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-07 21:00:00
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The lowdown on driving app downloads with Universal App campaigns  

Google's Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns. The post The lowdown on driving app downloads with Universal App campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-07 17:31:59
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Is holiday paid search more competitive in 2017 than 2016?  

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-07 16:24:02
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Have a question about Will Ferrell? Google may show you a video response directly from him  

Google is serving up selfie videos from celebrities answering frequent questions about themselves. The post Have a question about Will Ferrell? Google may show you a video response directly from him appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-07 16:04:29
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Which PPC metrics matter? Lessons from half a million keywords  

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-07 15:02:58
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Google Lens an impressive start for 'visual search'  

While it makes lots of mistakes, it also gets lots of things right. The post Google Lens an impressive start for ‘visual search’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 23:22:25
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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search  

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. The post Yahoo parent sues Mozilla for replacing it with Google as Firefox default search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 21:30:37
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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views... Please visit Search Engine Land for the full article.

2017-12-06 21:01:10
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Twitter broadens its AMP support to include analytics  

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. The post Twitter broadens its AMP support to include analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 20:50:38
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Oracle DMP adds integration with Bing Ads custom audiences  

This marks the second integration for the audience targeting pilot. The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 20:33:38
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The importance of targeting branded searches  

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 19:05:52
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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records  

Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on... Please visit Search Engine Land for the full article.

2017-12-06 18:27:13
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AMP: A case for websites serving developing countries  

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. The post AMP: A case for websites serving developing countries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-06 15:47:00
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SearchCap: Apple search ads, Google's newest search features & latest carousel test  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple search ads, Google’s newest search features & latest carousel test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 21:00:52
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Apple launches 'set it and forget it' Search Ads Basic for the App Store  

No keywords, no bidding with new simplified search product. The post Apple launches ‘set it and forget it’ Search Ads Basic for the App Store appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 20:29:46
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Google's latest search updates brings more content to Featured Snippets & Knowledge Panel info  

"Search is not just about answering your questions -- it's also about discovery," writes Google product manager Michael Galvez. The post Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 20:14:14
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Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor  

Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. The post Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 20:02:25
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PPC agencies will play these 4 roles when automation takes over  

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete -- but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. The post PPC agencies will play these 4... Please visit Search Engine Land for the full article.

2017-12-05 17:39:34
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Links: To speed or not to speed  

Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can't. The post Links: To speed or not to speed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 14:56:02
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Google testing an answers carousel within the search results snippets  

Publishers and webmasters might not like this new feature Google is testing. The post Google testing an answers carousel within the search results snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-05 13:50:30
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Secure your SMX West pass now & save big. Rates increase next week!  

Don't miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast's largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics... Please visit Search Engine Land for the full article.

2017-12-04 22:01:07
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SearchCap: Santa trackers, Google AJAX crawling & our community corner  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa trackers, Google AJAX crawling & our community corner appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-04 21:00:54
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It's time to change your SEO reports!  

SEO reports are often really useful... for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line. The post It’s time to change your SEO reports! appeared first... Please visit Search Engine Land for the full article.

2017-12-04 17:38:54
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Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources  

This year's Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar. The post Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-12-04 17:03:55
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Top 10 local search insights of 2017  

From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017. The post Top 10 local search insights of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-04 15:40:47
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Google coding-game doodle marks 50th anniversary of kids learning to code  

The Google doodle team partnered with the Google Blockly team and MIT researchers to create "Coding with Carrots," its first-ever coding-game doodle. The post Google coding-game doodle marks 50th anniversary of kids learning to code appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-04 14:56:45
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Google tests 'notable moments' carousel in knowledge graph cards  

Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events. The post Google tests ‘notable moments’ carousel in knowledge graph cards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-04 14:43:21
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Google will stop using the old AJAX crawling scheme in Q2 2018  

Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page. The post Google will stop using the old AJAX crawling scheme in Q2 2018 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-04 14:34:42
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Introducing the Search Engine Land Community Corner  

New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable. The post Introducing the Search Engine Land Community Corner appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 23:29:03
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Google Manufacturer Center for product data expands scope, launches API  

A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool. The post Google Manufacturer Center for product data expands scope, launches API appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 22:00:04
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SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 21:00:10
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Google officially increases length of snippets in search results  

Company says change is meant to provide more descriptive snippets. The post Google officially increases length of snippets in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 19:51:25
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY  

Phone sales from search ads continue to play a significant role for retailers. The post Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 18:11:46
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Google Local Questions & Answers now rolling out to desktop search  

Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature. The post Google Local Questions & Answers now rolling out to desktop search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 18:07:22
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8 simple ways to utilize a blog to improve SEO results  

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. The post 8 simple ways to utilize a blog to improve SEO results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 16:32:18
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Four brand-building activities that lay the foundation for SEO  

Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. The post Four brand-building activities that lay the foundation for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 15:53:40
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Google brings local lead generation to Google Assistant and Google Home  

The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction. The post Google brings local lead generation to Google Assistant and Google Home appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 13:49:51
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Google facing $1 billion in potential liability with UK class action  

The case stems from bypassing the cookie-blocking settings on the iPhone's Safari browser in 2012. The post Google facing $1 billion in potential liability with UK class action appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-12-01 13:30:09
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Search in Pics: Light bulb cups, Google brain fixtures & crazy hat day  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google drinks from light bulb cups: Source: Instagram Front of the Google... Please visit Search Engine Land for the full article.

2017-12-01 13:24:46
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SearchCap: Google audiobooks, local spam & SEO metrics  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-30 21:00:08
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Law firms spamming Google My Business: Don't trust your money or your life to them!  

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical. The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on... Please visit Search Engine Land for the full article.

2017-11-30 18:35:13
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My 12 most important SEO metrics to monitor  

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. The post My 12 most important SEO metrics to monitor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-30 17:57:27
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Google book search now includes audiobook results  

Search results will show books available on audiobook apps. The post Google book search now includes audiobook results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-30 16:26:06
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LaterPay offers first paywall platform for AMP pages  

The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met. The post LaterPay offers first paywall platform for AMP pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-30 16:09:16
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SearchCap: Google donate in search, Google Doodle & SEO SWOT  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google donate in search, Google Doodle & SEO SWOT appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-29 21:00:41
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SEO SWOT Analysis: Focus your efforts in areas that deliver results  

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver... Please visit Search Engine Land for the full article.

2017-11-29 20:08:41
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24 

Google adds a donate button directly into search for US-based nonprofits  

Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join. The post Google adds a donate button directly into search for US-based nonprofits appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-29 15:02:35
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40 

Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist  

Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll. The post Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-29 13:53:13
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15 

SearchCap: Google Finance redesign, dynamic search results & Google Trends  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Finance redesign, dynamic search results & Google Trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-28 21:00:52
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18 

Auction Insights 3: The final script  

Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing. The post Auction Insights 3: The final script appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-28 18:45:47
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27 

The changing SERP: Understanding and adapting to dynamic search results  

Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work. The post The changing SERP: Understanding... Please visit Search Engine Land for the full article.

2017-11-28 16:17:24
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30 

Google Trends now shows data for YouTube search, Google Shopping, News search & Image search  

Google says it aims to open up more data to show what's being searched around the world. The post Google Trends now shows data for YouTube search, Google Shopping, News search & Image search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-28 14:27:11
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31 

Google launches new Google Finance features in search and drops the portfolio feature  

Check out the new Google Finance, which means many will lose the "portfolio" feature in the old Google Finance. The post Google launches new Google Finance features in search and drops the portfolio feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-28 13:51:16
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48 

SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-27 21:00:06
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20 

How your website redesign can sabotage your paid search efforts  

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. The post How your website redesign can sabotage your paid search efforts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-27 17:58:50
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106 

Google warns webmasters not to use misleading event markup  

Google can penalize your website if you use event markup in a misleading manner. The post Google warns webmasters not to use misleading event markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-27 17:47:43
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147 

Looking to get out of the SEO business? Good!  

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-27 17:08:41
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109 

Want to speak at SMX West? Here's how  

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California. To increase the odds of being selected, be sure to... Please visit Search Engine Land for the full article.

2017-11-27 15:54:50
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11 

Google showing knowledge graph data in local panels  

Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues. The post Google showing knowledge graph data in local panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-11-27 14:31:33
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28 

Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser:... Please visit Search Engine Land for the full article.

2017-11-24 14:39:26
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56 

2-step methodology for dealing with PPC performance downturns  

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search... Please visit Search Engine Land for the full article.

2017-11-24 14:30:07
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384 

Coming to terms with fake reviews  

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren't organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake... Please visit Search Engine Land for the full article.

2017-11-24 14:00:55
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434 




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