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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



What teen fiction can teach you about writing ad copy  

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 14:15:18
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SearchCap: Google chrome warnings, Facebook marketplace & SEO data  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 13:04:39
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Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram... Please visit Search Engine Land for the full article.

2017-08-18 11:56:25
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Bridging data and action: How to create killer reports  

Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results. The post Bridging data and action: How to create killer reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 04:07:51
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Google emails warnings to webmasters that Chrome will mark http pages with forms as 'not secure'  

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. The post Google emails warnings to webmasters that Chrome will mark pages with forms as ‘not secure’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 04:04:29
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Google making renewed effort to help news publishers drive more subscriptions  

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 03:39:54
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Facebook expands Marketplace categories and content in new push for growth  

Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 02:27:57
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Nailing down ads for the holiday season  

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. The post Nailing down ads for the holiday season appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 17:53:15
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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers  

Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 11:28:06
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Google is testing a new lightweight search app for slow internet networks  

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 10:47:45
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Site optimization or traffic optimization: Which delivers better results?  

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which... Please visit Search Engine Land for the full article.

2017-08-17 08:48:26
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Pinterest now lets people zoom in on pins, has redesigned visual search icon  

Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 07:56:16
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SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 06:12:16
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How important is Google Shopping for retailers?  

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 01:52:16
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SearchCap: Google pollen search, Google reviews bug & Google pays Apple  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 18:33:20
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How to get developers to implement SEO recommendations  

The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 12:57:11
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Google working to fix the ability to leave local reviews on Google Maps  

Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 09:21:46
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Developing YOUR audience targeting strategy  

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 02:33:23
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Google gives allergy sufferers a heads-up on pollen levels via mobile search  

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 01:46:41
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Google rolling out hands-free calling on Google Home to US and Canada  

One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 01:10:37
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Labels are coming to Bing Ads & Bing Ads Editor  

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 20:24:24
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Best Practices for Building an On-Demand Content Strategy  

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your... Please visit Search Engine Land for the full article.

2017-08-15 15:08:39
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SearchCap: Bing Ads updates, Google Search Console change & competitive analysis  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 10:59:44
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How to test and perfect nearly everything in PPC  

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target... Please visit Search Engine Land for the full article.

2017-08-15 04:40:39
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Google Search Console's 7/13/17 update: What really changed?  

Columnist Kyle Blanchette notes that after Google's recent update to the Search Analytics report in Search Console, many of Merkle's clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console's 7/13/17 update: What really changed? appeared... Please visit Search Engine Land for the full article.

2017-08-15 03:06:52
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How to generate ideas when competitive analysis shows you nothing  

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 02:51:02
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Analyst: Google's default search deal worth $3 billion to frenemy Apple  

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 02:15:03
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SearchCap: Google Q&A, voice search expands, app-install ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 16:28:13
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Search marketers save $400 on SMX East until this Saturday!  

Your search for stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land's SMX East, October 24-26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate... Please visit Search Engine Land for the full article.

2017-08-14 15:41:25
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Google adds 30 languages to voice search & makes it possible to use emojis with voice typing  

Included among the new languages are Swahili and Amharic, two of the most popular African languages. The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 14:25:08
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Google Questions and Answers for local businesses now available For Android  

Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. The post Google Questions and Answers for local businesses now available For Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 14:13:07
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Site category exclusions for Google Display Network getting brand safety update  

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 13:10:05
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AdWords app-install campaigns to sunset as Universal App Campaigns take over  

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 12:55:09
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5 mindset mistakes you may be making when it comes to SEO  

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. The post 5 mindset mistakes you may be making when it comes to SEO appeared... Please visit Search Engine Land for the full article.

2017-08-14 07:49:45
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6 tips for using location information to boost conversion  

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store's location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 05:18:35
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SearchCap: AMP data, agency relationships & hip hop Doodles  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP data, agency relationships & hip hop Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 17:21:32
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Is your marketing organization ready for martech?  

Join me August 15 live for this exclusive webinar. The post Is your marketing organization ready for martech? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 13:52:41
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Disclosure and transparency: The agency/client relationship twins  

Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 12:08:08
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115 

Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music  

"Hip Hop was disruptive," says YouTube's head of music. "It shows that people in any situation have the ability to create something powerful and meaningful." The post Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music appeared first on Search... Please visit Search Engine Land for the full article.

2017-08-11 04:45:07
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Breaking news: When AMP goes through the roof  

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 04:06:37
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What are the risks for businesses that are getting fake reviews on Google?  

Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you're not just violating Google's guidelines -- you're breaking the law. The post What are the risks for businesses... Please visit Search Engine Land for the full article.

2017-08-10 14:39:16
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3 customer insights gained by keyword research  

Keyword research isn't dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers. The post 3 customer insights gained by keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 11:39:03
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Google My Business lets business add quick URLs to reservations, online ordering & more  

Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more. The post Google My Business lets business add quick URLs to reservations, online ordering & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 06:12:44
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62 

3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!  

Super early bird rates expire next week for SMX East, the East Coast's largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here's what to expect October 24-26 in NYC:... Please visit Search Engine Land for the full article.

2017-08-10 04:53:40
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UK local SEO firm Movette shut down by regulators for deceptive sales practices  

Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300. The post UK local SEO firm Movette shut down by regulators for deceptive sales practices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 04:11:07
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SearchCap: AdSense exploit, Google local links and UK boots fake Google company  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdSense exploit, Google local links and UK boots fake Google company appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 02:14:54
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Accelerated Mobile Pages (AMP): IS faster better?  

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic... Please visit Search Engine Land for the full article.

2017-08-09 15:11:56
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2017 growth hacks: Use affiliates to improve PPC reach  

In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. The post 2017 growth hacks: Use affiliates to improve PPC reach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 10:35:51
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66 

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content  

New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. The post AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 09:28:37
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Breaking down silos in e-commerce retail  

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. The post Breaking down silos in e-commerce retail appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 07:55:09
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28 

SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 07:11:03
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11 

Google advertisers blacklisted after exploiting AdSense, driving down CPCs  

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 06:30:45
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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns  

The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. The post Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 12:47:32
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SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 11:57:28
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Bing Ads now shows potential conversion impact with budget suggestions  

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 06:50:04
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5 ways to balance technical & non-technical SEO  

Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it's critical that they find ways to work together. Each is powerful on its own, but it's in the combined efforts of both that the real magic happens. The post 5 ways to balance technical... Please visit Search Engine Land for the full article.

2017-08-08 06:43:27
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80 

Apple Search Ads: Still tapping after 6 months of testing  

Columnist Anna Shirley shares her impressions of Apple's App Store search ads platform, highlighting its positive and negative aspects. The post Apple Search Ads: Still tapping after 6 months of testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 02:08:21
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Optimize your AdWords account with these hidden gems  

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. The post Optimize your AdWords account with these hidden gems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-07 14:29:26
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128 

Twitter SEO: Ninja tricks for reputation repair  

If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile. The post Twitter SEO: Ninja tricks for reputation repair appeared first on Search... Please visit Search Engine Land for the full article.

2017-08-07 11:30:11
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159 

Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic  

Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO gains. The post Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-07 07:37:46
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166 

SearchCap: AdWords optimization, SEO on Twitter & organic traffic  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-07 04:49:38
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The 4 Ps of SEO & digital marketing  

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. The post The 4 Ps of SEO & digital marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-04 17:58:40
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250 

Inside the new Google Search Console at SMX East  

Attend the AMA With Google Search session at SMX East to learn more about the new improvements to the Google Search Console. The post Inside the new Google Search Console at SMX East appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-04 13:05:41
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338 

Search in Pics: Google champagne glass, mouthwash & trees holding up office  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter... Please visit Search Engine Land for the full article.

2017-08-04 11:20:29
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Apple reportedly hiring dozens of new mapping experts and engineers  

Apple Maps could be the beneficiary of the company's push into augmented reality and "autonomous systems." The post Apple reportedly hiring dozens of new mapping experts and engineers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-04 11:10:36
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279 

How to effectively segment accounts with multiple locations  

What's the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. The post How to effectively segment accounts with multiple locations appeared first on... Please visit Search Engine Land for the full article.

2017-08-04 08:47:25
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SearchCap: Apple hirings local experts, SEO tips & location ads  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple hirings local experts, SEO tips & location ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-04 05:04:35
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46 

Best Practices for Building an On-Demand Content Strategy  

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your... Please visit Search Engine Land for the full article.

2017-08-03 21:48:16
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232 

SearchCap: Google quality raters update, Google shopping cards & mobile-first  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters update, Google shopping cards & mobile-first appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 21:47:12
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46 

Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters  

Stores are shown in cards instead of a list. The post Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 14:42:43
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295 

Not ad creep: Images labeled 'Product' in Google Images part of new badges markup  

The "Product" badges have the look of an ad, but are powered by rich markup schema. The post Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 13:26:37
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340 

Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema  

Del Río is credited with being the first Latin American actress to become a major Hollywood film star. The post Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 11:55:21
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194 

Top 6 tips for SEO for SaaS  

Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. The post Top 6 tips for SEO for SaaS appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 09:58:57
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131 

Google updates quality raters guidelines with details around non-English language web pages  

Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger. The post Google updates quality raters guidelines with details around non-English language web pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-03 07:02:49
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59 

Designing content for the mobile-first index  

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that's easy to read on a smaller screen? Columnist Patrick Stox has some ideas. The post Designing content for the mobile-first index appeared first on Search... Please visit Search Engine Land for the full article.

2017-08-03 07:02:44
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67 

Google adds new 'save' & bookmarking feature, which you can access in a new hamburger menu  

Google makes another attempt at allowing users to save their search results to a single location. The post Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-02 13:17:49
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65 

SearchCap: Google's new save feature, SEO mistakes & AdWords presentations  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-02 04:42:02
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72 

16 common on-site SEO mistakes you might be making right now  

Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! The post 16 common on-site SEO mistakes you might be making right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-02 04:30:40
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290 

This script creates Google Slides with AdWords data to automate your presentation-making  

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to... Please visit Search Engine Land for the full article.

2017-08-02 02:36:37
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252 

SearchCap: Google image badges, Google Search Console beta reports & keyword research  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image badges, Google Search Console beta reports & keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-01 16:05:15
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49 

How to do advanced page-level keyword research  

Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. The post How to do advanced page-level keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-01 07:34:33
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76 

Search marketers plan to attend SMX East to become martech trailblazers  

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and... Please visit Search Engine Land for the full article.

2017-08-01 07:04:51
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108 

Google releases details on new beta Search Console reports  

Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers. The post Google releases details on new beta Search Console reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-01 04:13:13
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56 

3 ways to use search query data from Google Search Console  

New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. The post 3 ways to use search query data from Google Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-01 01:47:43
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44 

Google Image Search adds badges for recipes, videos, products and animated images  

Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image. The post Google Image Search adds badges for recipes, videos, products and animated images appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-01 01:23:52
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52 

Privacy group files flawed complaint against Google Store Sales Measurement  

EPIC gets the basic facts wrong about the data being used in Google program. The post Privacy group files flawed complaint against Google Store Sales Measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-31 14:34:10
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165 

SearchCap: Gboard update, Locadium launch & EPIC privacy  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Gboard update, Locadium launch & EPIC privacy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-31 12:58:16
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88 

5 tools, tips and hacks to maximize your SEO output  

Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity. The post 5 tools, tips and hacks to maximize your SEO output appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-07-31 12:46:34
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103 

If your GMB page updates & no one knows, does it make a sound?  

If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. The post If your GMB page updates & no one knows, does it make a sound? appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-07-31 09:02:31
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22 

Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature  

Gboard also now supports Arabic, Hebrew and Farsi languages. The post Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-31 08:50:44
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113 

Deadline extended for entries in the 2017 Search Engine Land Awards  

Today is your lucky day! The deadline for entries in the Search Engine Land Awards competition has been extended until Friday, August 4th at 11:59PM PT. No further extensions will be granted so be sure to get your submissions completed on time. The post Deadline extended for entries in the 2017... Please visit Search Engine Land for the full article.

2017-07-31 08:04:42
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63 

Organizing for Martech: Re-examining Modern Marketing  

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today - or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between... Please visit Search Engine Land for the full article.

2017-07-31 05:32:40
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67 

Locadium: a new 'point solution' to monitor GMB listings changes  

Tool from LocalSEOGuide tracks changes to local listings on Google. The post Locadium: a new ‘point solution’ to monitor GMB listings changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-31 03:16:52
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68 

Search in Pics: Google movie theatre sign, rooftop subway car & wacky office room  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chicago has a subway car on their rooftop: Source: Twitter Google... Please visit Search Engine Land for the full article.

2017-07-28 13:42:54
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141 

Report: Customer satisfaction with search drops, in social Google+ beats Facebook  

ACSI rankings are based on survey of nearly 5,000 US consumers. The post Report: Customer satisfaction with search drops, in social Google+ beats Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-28 11:44:30
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251 

Featured snippets: How much do you really know about them? [QUIZ]  

Think you're an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer! The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-28 09:31:43
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251 

Google remembers the Silent Parade of 1917 on its 100th anniversary  

The Doodle on Google's US home page commemorates the 100th anniversary of the Silent Parade, and honors those whose silence resonates a century later. The post Google remembers the Silent Parade of 1917 on its 100th anniversary appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-28 05:11:53
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23 

SearchCap: ASCI rankings, featured snippet quiz & consumer behavior  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ASCI rankings, featured snippet quiz & consumer behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-28 04:07:01
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97 

How local businesses can turn the threat of on-demand deliveries to their own advantage  

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. The post How local businesses can turn the threat of on-demand deliveries to their own advantage appeared first on... Please visit Search Engine Land for the full article.

2017-07-28 01:01:56
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101 

NPR survey: Americans love their smart speakers, 42% call them 'essential'  

There may already be 20 million virtual assistants in US households. The post NPR survey: Americans love their smart speakers, 42% call them ‘essential’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-07-27 10:43:34
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157 




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