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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



How AI will shape the future of search  

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. The post How AI will shape the future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 13:33:01
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Google: Our search leads won't let us talk about the Fred update  

Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 11:50:42
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Beware these 7 sneaky PPC attribution tricks  

You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 11:10:37
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An answer box experiment (my journey into known and unknown factors)  

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and unknown factors)... Please visit Search Engine Land for the full article.

2017-03-23 10:26:10
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Google's mobile-first index is (still) months away  

At SMX West, Google's Gary Illyes said the company is still experimenting with its mobile-first index and doesn't have an exact timeline for launch. The post Google’s mobile-first index is (still) months away appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 06:46:48
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How much is a happy customer worth?  

In today's highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that's just what we're going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We'll hear from... Please visit Search Engine Land for the full article.

2017-03-23 06:18:22
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SearchCap: Google Fred confirmation, mobile-first index status & future of search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred confirmation, mobile-first index status & future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-23 04:24:32
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SearchCap: Google Posts expands, technical audits & site search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 16:11:45
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3 steps to overcoming site issues that impact performance  

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance... Please visit Search Engine Land for the full article.

2017-03-22 14:28:30
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Are technical and content audits still relevant?  

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 13:09:05
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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search  

Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 07:23:24
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Google site search is on the way out. Now what?  

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-22 02:59:42
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SearchCap: Google search shortcuts, exact match & local entities  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 11:33:21
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SMX West keynote: Google talks about ranking, more in Google Assistant  

Google's Jason Douglas shares what marketers and developers need to know about Actions on Google. The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 10:04:18
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Google's new tappable shortcuts eliminate the need to search on mobile  

Rolling out today on Google's search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 06:53:22
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Why and how entities are shaping location marketing  

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 06:19:25
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Seriously, Google, can you just make exact match exact?  

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-21 03:40:52
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How to Use Network Data to Turn Bad Inputs into Gold  

If you think network data means gathering business cards at lunch, you're in for a surprise. Today's network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they... Please visit Search Engine Land for the full article.

2017-03-21 03:12:37
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4 reasons you should attend MarTech this May  

Successful organizations repeat and improve upon what works. And while last year's MarTech San Francisco was a hit, it's our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1.... Please visit Search Engine Land for the full article.

2017-03-21 02:15:03
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Google thaws (a little) on defamation cases  

Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. The post Google thaws (a little) on defamation cases appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 19:53:53
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SEM account management: How to improve account performance  

In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. The post SEM account management: How to improve account performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 18:16:58
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SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 16:24:50
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Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere  

Today's animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals. The post Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 13:24:22
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What happens when Google pushes into branding and messaging?  

As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding. The post What happens when Google pushes into branding and messaging? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 09:56:54
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Google: Hacked sites increased 32% in 2016  

Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks. The post Google: Hacked sites increased 32% in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 02:30:16
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Twiggle offers plug-and-play semantic search to online retailers  

Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-20 01:30:28
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SearchCap: Google warrant, PPC teams & AMP  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google warrant, PPC teams & AMP appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 21:37:18
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St. Patrick's Day Google doodle gives center stage to Ireland's Skellig Michael  

Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 13:40:43
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DMOZ has officially closed after nearly 19 years of humans trying to organize the web  

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 11:48:32
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A proven method for building a strong PPC account team  

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 09:41:35
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Three foolproof steps to excellent AdWords ads  

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three... Please visit Search Engine Land for the full article.

2017-03-17 08:31:01
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Google receives search warrant for identities of everyone who searched crime victim's name  

If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 08:21:08
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Advice for AMP-curious publishers  

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 07:27:43
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Google to further dilute exact match in AdWords; will ignore word order & function words  

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-17 06:37:22
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Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google... Please visit Search Engine Land for the full article.

2017-03-17 04:12:10
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Google Home gets 'Beauty & The Beast' promo, but Google says it's not an ad  

Appears to be the first-ever commercialization of Google's home assistant product. The post Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 20:28:42
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SearchCap: Google Home integration, AdWords local extensions & PageRank  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home integration, AdWords local extensions & PageRank appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 15:59:58
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Easy visualizations of PageRank and Page Groups with Gephi  

Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure. The post Easy visualizations of PageRank and Page Groups with Gephi appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 14:02:09
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Google launches location extension display ads for local businesses  

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-16 12:37:40
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Mapping keywords to the buyer journey in SEO  

Many marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. The post Mapping keywords to the buyer journey in SEO... Please visit Search Engine Land for the full article.

2017-03-16 07:26:39
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Marketing in a 'Post-Digital' World: New rules for connecting with today's customer  

Today's customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To... Please visit Search Engine Land for the full article.

2017-03-15 19:26:39
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Here's a script to help manage bids by keyword match type.  

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 14:06:41
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SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Chrome without GoogleBot, stacked PPC bidding & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 09:02:57
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National retailers: Stop ignoring local SEO  

National retailers' digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO... Please visit Search Engine Land for the full article.

2017-03-15 03:19:57
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New study confirms Google doesn't use Chrome browser data to discover new URLs  

GoogleBot did not visit a test page that Chrome accessed days before. The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-15 02:26:54
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Master modern marketing technology leadership over 3 intense days  

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired... Please visit Search Engine Land for the full article.

2017-03-15 01:05:20
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Selling the value of link building to management  

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 14:16:18
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Your guide to using Google Assistant and the Google search app on Android & iPhone  

Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users. The post Your guide to using Google Assistant and the Google search app on Android & iPhone appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 13:04:31
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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%  

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 12:45:13
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10 AdWords ad copy testing ideas you can use right now  

Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. The post 10 AdWords ad copy testing ideas you can use right now appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 12:32:08
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Yext files for long-awaited $100 million IPO  

Last year the company announced a revenue "run rate" of $100 million. The post Yext files for long-awaited $100 million IPO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 10:40:11
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Google launches new effort to flag upsetting or offensive content in search  

Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information. The post Google launches new effort to flag upsetting or offensive content in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 10:38:09
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SMX West is just days away. Reserve your seat now!  

We're one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don't miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It's not too late to secure the best... Please visit Search Engine Land for the full article.

2017-03-14 07:41:06
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SearchCap: Google offensive results, Google Fred update & Google Assistant  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google offensive results, Google Fred update & Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 03:24:35
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Did Google's Fred update hit low-value content sites that focus on revenue, not users?  

Google won't comment about the "Fred update," but based on our own analysis, many affected sites saw up to a 90% drop in traffic. The post Did Google’s Fred update hit low-value content sites that focus on revenue, not users? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-14 01:57:34
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The Value of a Happy Customer: Action steps to a great customer experience  

A Harris Interactive survey recently commissioned by Lithium found that happy customers - those that have a great brand experience - spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how... Please visit Search Engine Land for the full article.

2017-03-13 12:47:24
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Seasonal SEO: Identifying your merriest times of the year  

Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand. The post Seasonal SEO: Identifying your merriest times of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-13 11:24:43
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SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-13 11:04:56
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Holi Festival Google doodle brings Hindu celebrations from India & Nepal to the world  

Marking the beginning of Spring, Google says the "Festival of Colors" is a chance to celebrate the triumph of good over evil. The post Holi Festival Google doodle brings Hindu celebrations from India & Nepal to the world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-13 10:23:52
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Google to fix missing data from Search Console analytics report soon  

No need to panic over the Google Search Analytics report's confirmed bug. You did not lose a whole day of rankings or traffic. The post Google to fix missing data from Search Console analytics report soon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-13 06:41:21
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Manufacturing FAQs: The workhorse of content and search marketing  

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. The post Manufacturing FAQs: The workhorse of content and search marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-13 03:26:33
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WebMD's new Alexa health skill should go to pharmacy school  

The company's Alexa skill didn't understand drug names. Google Home performed much better. The post WebMD’s new Alexa health skill should go to pharmacy school appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-12 08:21:43
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SEM account management: Part 1 — How to avoid getting fired  

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. The post SEM account management: Part 1 — How to avoid getting fired appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-10 11:04:59
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Search in Pics: Android ice sculpture, AMP team & cloud balloons  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google... Please visit Search Engine Land for the full article.

2017-03-10 09:58:56
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SearchCap: SEM accounts, pictures & more SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEM accounts, pictures & more SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-10 09:31:25
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10 ways to improve your business locators  

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. The post 10 ways to improve your business locators appeared first on Search... Please visit Search Engine Land for the full article.

2017-03-09 11:35:46
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SearchCap: Google algorithm update, Gboard update & mobile speed  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, Gboard update & mobile speed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-09 07:23:04
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Mobile page speed is important, but not (yet) for SEO  

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. The post Mobile page speed is important, but not (yet) for SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-09 05:58:50
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Google adds emoji & GIF suggestions, translations & more to GBoard for Android  

The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps. The post Google adds emoji & GIF suggestions, translations & more to GBoard for Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-09 03:49:30
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Optimizing for Mobile Search: A checklist to improve local SEO  

Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We'll... Please visit Search Engine Land for the full article.

2017-03-09 02:31:22
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New, unconfirmed Google ranking update 'Fred' shakes the SEO world  

The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update. The post New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-09 02:11:34
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Should PPC agencies be scared of automation?  

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-09 01:32:40
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SearchCap: Pinterest search, Google AdWords call extensions & content quality  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest search, Google AdWords call extensions & content quality appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-08 18:23:28
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Building your marketing technology team? Bring them to MarTech.  

Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That's why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You'll get strategies, insights and be introduced to marketing technology solutions that accelerate your... Please visit Search Engine Land for the full article.

2017-03-08 12:42:59
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A technical argument for quality content  

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. The post A technical argument for quality content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-08 12:42:04
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Google rolls out AdWords account-level call extensions, among other call updates  

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-08 12:15:41
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There's still time to feed your search marketing obsession @ SMX West  

We're just 2 weeks away from Search Engine Land's SMX West, the premier marketing conference for search obsessed professionals! What's in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and... Please visit Search Engine Land for the full article.

2017-03-08 10:22:47
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International Women's Day Google doodle spotlights women who made their mark on history  

In addition to today's doodle honoring women, Google's home page also includes a link to its #HerVoiceIsMyVoice YouTube video. The post International Women’s Day Google doodle spotlights women who made their mark on history appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-08 03:52:46
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Pinterest's updated browser extension turns off-Pinterest images into search queries  

Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads. The post Pinterest's updated browser extension turns off-Pinterest images into search queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-08 03:35:26
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Flickr's new 'similarity search' feature makes it easier to find visually similar photos  

Flickr says its new search option uses advanced technology to surface similar photos without much work on the user's end. The post Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-07 13:42:51
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Why you need to get back to SEO basics  

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. The post Why you need to get back to SEO basics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-07 09:29:32
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SearchCap: AMP expands, Flickr similar search & Google AdWords conversions  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP expands, Flickr similar search & Google AdWords conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-07 04:30:01
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5 

AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia  

Baidu, Sogou and Yahoo Japan are adopting the mobile framework. The post AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-07 03:26:31
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31 

3 free AdWords testing tools to adopt today  

Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-07 03:17:54
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31 

The Future is Now: Ramp up your Google Shopping ROI  

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers' budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a... Please visit Search Engine Land for the full article.

2017-03-06 14:42:41
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16 

Google 'related picks' now showing under some top stories carousels  

Google looks to show you more AMP top stories by adding a query expansion feature in the mobile search results. The post Google ‘related picks’ now showing under some top stories carousels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 13:40:41
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18 

Google is shrinking AdWords' view-through conversion window default  

The conversion window will default to one day at the end of March. The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 07:34:56
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23 

Where is Komodo National Park? Google doodle marks the park's 37th anniversary  

Designed by Google doodlers from the art, engineering and production staff, the doodle doubles as an interactive quiz. The post Where is Komodo National Park? Google doodle marks the park’s 37th anniversary appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 06:56:32
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18 

How to use Google Tag Manager to show your clients results  

Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. The post How to use Google Tag Manager to show your clients results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 05:35:55
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14 

How we hijacked Google's SEO guide search rankings  

Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process. The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 05:33:52
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22 

SearchCap: Poor Google featured snippets, related picks & getting Google Assistant  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Poor Google featured snippets, related picks & getting Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-06 01:23:46
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6 

Google's “One True Answer” problem — when featured snippets go bad  

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. The post Google’s “One True Answer” problem — when featured snippets go bad appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-03-05 19:21:12
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20 

SearchCap: Google Assistant, AdWords ad labels & knowledge graph  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, AdWords ad labels & knowledge graph appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-03 22:11:56
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31 

Search in Pics: Google sleep capsules, YouTube control room & golden Android figurine  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. YouTube control room at the Google Moscow office: Source: Instagram Google... Please visit Search Engine Land for the full article.

2017-03-03 08:23:15
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26 

Google Assistant might take weeks to reach your Android phone  

Google Assistant is officially available for my Android phones this week, but the rollout will take time. The post Google Assistant might take weeks to reach your Android phone appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-03 02:28:06
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46 

How to monitor Google Knowledge Graph changes and performance  

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared... Please visit Search Engine Land for the full article.

2017-03-03 01:54:28
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13 

Driving local marketing change with Uber, Lyft and self-driving cars  

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-03 01:33:37
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34 

Google's location tracking is better now than ever before  

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google's location tracking is better now than ever before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-02 11:15:57
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34 

Google makes it easier to search for programming languages answers  

Google can now handle queries containing sequences of 2-3 special characters. The post Google makes it easier to search for programming languages answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-02 06:55:30
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34 

SearchCap: Google code syntax search, AdWords second line and AMP analytics bug  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google code syntax search, AdWords second line and AMP analytics bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-03-02 05:26:29
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28 




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