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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Save the Date: SMX East is back in NYC Oct 24-26  

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,... Please visit Search Engine Land for the full article.

2017-06-22 22:15:14
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Google Posts now live for all Google My Business users  

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. The post Google Posts now live for all Google My Business users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 18:51:54
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2 

Why one e-commerce company is going all-in on AMP (Hint: conversions)  

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:44:24
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2 

5 must-do technical SEO audit items in 2017  

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. The post 5 must-do technical SEO audit items in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:35:40
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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument  

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions. The post Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 11:38:59
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SearchCap: AMP e-commerce, SEO audits & content consumption  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 10:28:03
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Early performance results from Google's update to close variants  

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google's update to close variants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 03:14:41
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Survey: 43% of marketers say 75% of their content isn't being consumed  

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 01:18:18
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SearchCap: Pinterest Lens, SEO budgets & reviews user behavior  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 17:18:13
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Summer solstice 2017 Google doodle marks the longest day of the year  

To celebrate today's summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 14:34:04
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1 

Reviews & other UGC more influential for consumers than search engines & ads [Study]  

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 08:40:39
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How SEO can create budget efficiencies in paid search campaigns  

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 07:57:22
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Pinterest's Lens update adds a Snapchat-style look and a fashion sense  

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 01:05:08
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1 

What link builders really want you to know  

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 14:48:13
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2 

Advanced testing: What 4,000 A/B tests can teach you  

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you... Please visit Search Engine Land for the full article.

2017-06-20 12:35:34
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6 

SearchCap: Google job schema, Google mobile first & the SEO movie  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 11:39:51
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'SEO: The Movie' aims to trace the rise of internet marketing  

Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:36:08
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Watch the SMX Advanced keynote: Google's Jerry Dischler talks current, future SEM trends  

We discussed audience, AMP, attribution and much more with Google's head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:26:19
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Google adds a fidget spinner to its basket of Easter eggs  

As if the internet wasn't already a big enough distraction, Google queries for "spinner" now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 08:09:42
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1 

Google's job listings search is now open to all job search sites & developers  

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google’s job listings search is now open to all job search sites & developers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 03:07:16
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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout  

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 01:38:58
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What advanced SEOs need to know about algorithm updates  

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. The post What advanced SEOs need to know about algorithm updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 12:11:28
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SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 08:16:23
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7 changes by Facebook that make it a real local search player  

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search. The post 7 changes by Facebook that make it a real local search player appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-19 06:01:58
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8 

Searching for a call analytics platform?  

Enterprise Call Analytics Platforms: A Marketer's Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,... Please visit Search Engine Land for the full article.

2017-06-19 03:06:08
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No more 'OK Google': Cortana can now be the default assistant on Android  

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 01:32:36
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Father's Day 2017 Google Doodle brings back the cactus family from Mother's Day  

Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May. The post Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-18 02:24:41
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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree  

Known as "Dr. Sue," Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday. The post Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-17 06:03:04
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SearchCap: EU to fine Google, SEO reputation & PPC planning  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU to fine Google, SEO reputation & PPC planning appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 22:54:36
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Report: 14 marketing automation vendors profiled — updated for 2017  

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer's Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;... Please visit Search Engine Land for the full article.

2017-06-16 06:33:54
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Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source:... Please visit Search Engine Land for the full article.

2017-06-16 06:05:10
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EU sources say $1.17 billion antitrust fine against Google coming in weeks  

Shopping search penalty is the first of three potential fines against the company. The post EU sources say $1.17 billion antitrust fine against Google coming in weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:57:23
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SEO: The missing piece in brand protection  

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online. The post SEO: The missing piece in brand protection appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:28:54
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PPC strategy: Planning beyond the click  

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. The post PPC strategy: Planning beyond the click appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 01:56:38
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10 

SearchCap: WordPress AMP & Google fake reviews issue  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: WordPress AMP & Google fake reviews issue appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 14:45:55
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews  

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. The post Dear Google: 4 suggestions for fixing your massive problem with... Please visit Search Engine Land for the full article.

2017-06-15 14:40:22
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42 

Setting up and testing AMP for WordPress: A quick 7-step guide  

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 11:49:46
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Why 'good' isn't good enough in Google Shopping  

Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. The post Why... Please visit Search Engine Land for the full article.

2017-06-14 09:26:19
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61 

2017 growth hacks: Optimizing organic market share  

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. The post 2017 growth hacks: Optimizing organic market share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 08:55:52
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77 

Bing Ads piloting in-market & custom audience targeting  

Bing Ads is actively working on building out its audience targeting capabilities. The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 07:53:59
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How Pinterest has developed computer-vision technology to power visual search for users and brands  

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. The post How Pinterest has developed computer-vision technology to power visual search for users and brands appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:39:19
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63 

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:16:43
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15 

SMX Advanced keynote: Google explains mobile-first, featured snippets data & more  

Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics. The post SMX Advanced keynote: Google explains mobile-first, featured snippets data & more appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-13 12:01:38
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40 

SEO and content convergence: Making the most of moments that matter  

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 11:48:45
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56 

Yet another study shows featured snippets lead to significant drops in organic clicks  

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:26:08
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6 

How to check if you've screwed up your AdWords account, v.2  

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you've screwed up your AdWords account, v.2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:17:26
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21 

ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans  

To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket. The post ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 03:58:20
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20 

Google's mobile-first index likely not coming until 2018 at earliest  

At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index. The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 02:47:40
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18 

Yext launches app directory with 26 partners for two-way data exchange  

Data integrations span a range of categories and partners. The post Yext launches app directory with 26 partners for two-way data exchange appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:28:18
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11 

Google won't build featured snippets analytics in Search Console  

Don't bank on Google sharing any data on how your website is being used by Google in the featured snippets. The post Google won’t build featured snippets analytics in Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:17:20
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4 

SearchCap: Google featured snippets, Yext app directory & more SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Yext app directory & more SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:06:23
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16 

Gboard for Android gets new ways to search for emojis & phrase suggestions  

The Android version of Gboard will now anticipate what phrase you're about to type and offer possible suggestions. The post Gboard for Android gets new ways to search for emojis & phrase suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 22:47:02
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SearchCap: SEO success factors, Google News spam, Bing Ads device bidding  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success factors, Google News spam, Bing Ads device bidding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 17:55:21
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4 reasons your PPC programs can fail  

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. The post 4 reasons your PPC programs can fail appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 14:40:39
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97 

The role of traditional public relations in SEO  

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 09:01:57
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22 

The Periodic Table of SEO Success Factors: 2017 edition now released  

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 04:10:08
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32 

Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns  

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 03:19:12
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65 

Google News spammed with drug spam, dating sites & more  

Beware: The Google News health section is now filled with a lot of hacked content and spam. The post Google News spammed with drug spam, dating sites & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 01:26:10
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Do SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO product  

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 13:21:05
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85 

Compare 9 paid search campaign management tools  

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report... Please visit Search Engine Land for the full article.

2017-06-09 12:52:47
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139 

SearchCap: AMP, YP SEO product & PPC budgeting  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 08:10:48
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35 

Learn 3 proven methods for winning additional PPC budget from your clients  

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients... Please visit Search Engine Land for the full article.

2017-06-09 07:08:21
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21 

Google Posts for small businesses moves to Google My Business  

Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations. The post Google Posts for small businesses moves to Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 07:05:31
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Search in Pics: Marissa Mayer's Yahoo birthday, Bing soccer match & Google stylish offices  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source:... Please visit Search Engine Land for the full article.

2017-06-09 06:56:29
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Is AMP the answer to format fragmentation?  

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 05:39:13
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72 

How to stop worrying about Google updates  

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about... Please visit Search Engine Land for the full article.

2017-06-09 02:01:41
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31 

What you need to know about Referrer Policy  

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. The post What you need to know about Referrer... Please visit Search Engine Land for the full article.

2017-06-08 14:49:17
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128 

SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 11:36:34
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42 

WSJ: How Siri went from virtual assistant market leader to laggard  

Internal cultural issues and employee departures have impacted Siri's evolution. The post WSJ: How Siri went from virtual assistant market leader to laggard appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 10:30:26
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95 

Who should optimize content: SEOs or content writers?  

Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. The post Who should optimize content: SEOs or content writers? appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-06-08 10:21:47
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30 

Voice search becomes voice action: A key talking point at SMX London  

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 10:10:45
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32 

LiveRamp adds people-based search targeting to IdentityLink  

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 04:06:39
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32 

SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 12:26:37
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35 

The AdWords 2017 roadmap is loaded with artificial intelligence  

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 07:47:35
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53 

Google has officially rolled out a new tab-based local panel with quick access to reviews  

Users can toggle between a local listing's overview details and their reviews in the Google search results. The post Google has officially rolled out a new tab-based local panel with quick access to reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 03:52:49
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41 

SMX Advanced is almost sold out! Less than 100 tickets left.  

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We'll be covering the SEO and SEM topics relevant today: from mobile SEO... Please visit Search Engine Land for the full article.

2017-06-06 16:57:40
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58 

Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode  

Google and Bing already offer similar indoor maps. The post Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-06 13:53:45
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196 

SearchCap: Bing Ads management, Apple Maps updates & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads management, Apple Maps updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-06 12:32:07
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46 

Beginners' guide to Bing Ads management  

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-06 06:53:11
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127 

Grow Customer Lifetime Value with People-Based Search Marketing  

It's time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire... Please visit Search Engine Land for the full article.

2017-06-06 06:24:11
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49 

Beyond SEO: Managing the management  

You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it's important to know how to deal with people and provides tips for doing so effectively. The post Beyond SEO: Managing the management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-06 03:30:52
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68 

Enterprise Social Media Management Software: A Marketer's Guide–All new sixth edition  

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer's Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the... Please visit Search Engine Land for the full article.

2017-06-05 18:07:05
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137 

SearchCap: Retail SEO, B2B searches & green Google logo  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Retail SEO, B2B searches & green Google logo appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-05 15:59:58
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48 

Focus on these 5 areas to deliver big results in e-commerce SEO  

Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The post Focus on these 5 areas to deliver big results in e-commerce SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-05 13:32:55
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140 

Google logo goes green to promote the company's first official environmental report  

Today's animated Google logo leads to 72-page report outlining Google's commitment to environmental sustainability. The post Google logo goes green to promote the company’s first official environmental report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-05 10:17:22
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50 

Three ways B2B manufacturers can capitalize on 'Made in the USA' searches  

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. The post Three ways B2B manufacturers can capitalize on ‘Made in the... Please visit Search Engine Land for the full article.

2017-06-05 07:52:04
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128 

Wall Street Journal's Google traffic drops 44% after pulling out of First Click Free  

Despite less traffic, paid subscriber conversion said to be up fourfold. The post Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-05 03:17:07
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41 

Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work  

Born on this date in 1906, Baker was one of the most photographed women of her time. The post Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-03 03:38:39
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60 

SearchCap: Google ends ODP description, EU fines Google & local best practices  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ends ODP description, EU fines Google & local best practices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-02 21:22:03
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84 

EU ready to fine Google billions in shopping search antitrust case [Report]  

In one of three active cases, the company faces potential fines of up to $9 billion. The post EU ready to fine Google billions in shopping search antitrust case [Report] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-02 10:11:47
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293 

Search in Pics: Google big beach chair, street view cake & game room  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google street view 10 year anniversary cake: Source: Twitter Google game... Please visit Search Engine Land for the full article.

2017-06-02 09:37:19
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241 

How to rank for 'position 0' in 3 simple steps: A featured snippets primer  

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. The post How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer appeared... Please visit Search Engine Land for the full article.

2017-06-02 06:40:08
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88 

Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag  

In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery. The post Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-02 06:37:50
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67 

Google officially stops using DMOZ for source of search results snippets  

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. The post Google officially stops using DMOZ for source of search results snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-02 06:23:46
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55 

Business profile and review best practices from TripAdvisor and Yelp  

Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-02 03:26:50
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70 

Learn best practices for mobile search and in-store sales  

Today's consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can't - or don't - optimize their digital presence or measure the impact of their... Please visit Search Engine Land for the full article.

2017-06-02 02:36:44
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105 

Bing Visual Search lets you search specific objects within images  

Bing joins Google, Pinterest and others in upgrading its image search capabilities. The post Bing Visual Search lets you search specific objects within images appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-01 14:21:55
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139 

Don't be tardy! Back-to-school searching starts in July — plan campaigns now  

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don't be tardy! Back-to-school searching starts in July — plan campaigns now... Please visit Search Engine Land for the full article.

2017-06-01 14:03:17
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151 

Microsoft expands its Bing Rewards loyalty program to the UK  

Bing's incentive program will also launch in France, Germany and Canada soon. The post Microsoft expands its Bing Rewards loyalty program to the UK appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-01 07:24:38
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134 

Is your information architecture costing your e-commerce web shop millions in lost sales?  

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. The post Is your information architecture costing your e-commerce... Please visit Search Engine Land for the full article.

2017-06-01 04:23:10
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72 




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