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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Google doodle celebrates Marie Harel, the inventor of Camembert cheese  

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 13:44:06
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Google launched more than 1,600 new changes in search last year  

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 11:57:33
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Search in Pics: Bing body painting, Google airplane seat room & hallway race track  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body... Please visit Search Engine Land for the full article.

2017-04-28 09:48:08
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SearchCap: Google job search, metrics on search update & cheese doodle  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, metrics on search update & cheese doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 06:08:55
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6 key paid search trends from Merkle's Q1 2017 report  

Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 05:43:34
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Is Google testing its own jobs search engine?  

In the market for a new job? Google appears to be testing a new search feature just for you. The post Is Google testing its own jobs search engine? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 05:16:41
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The future of local discovery  

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-28 04:58:07
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Advertisers get claim notices for Google's $22.5M settlement over ads on parked domains  

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 10:26:06
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IAB: Paid search was 48 percent of total digital spend in 2016  

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 08:51:39
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What your paid search KPI says about you  

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 06:30:21
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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 04:17:56
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US  

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 03:58:18
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Keyword tiering: A systematic way to juggle your AdWords priorities  

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared... Please visit Search Engine Land for the full article.

2017-04-27 03:39:42
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Report: Google Assistant bests rivals for questions answered and overall accuracy  

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-27 02:14:49
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SearchCap: Google Home recipes, app indexing & Doodles  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 21:18:46
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Simple tips to get your app indexed, ranked & installed  

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results. The post Simple tips to get your app indexed, ranked & installed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 14:31:43
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Cassini spacecraft's grand finale at Saturn depicted in Google doodle  

Google's out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. The post Cassini spacecraft’s grand finale at Saturn depicted in Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 04:34:07
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Google Home now helps you cook over 5 million recipes  

Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. The post Google Home now helps you cook over 5 million recipes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-26 02:18:14
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Google's 'Project Owl' — a three-pronged attack on fake news & problematic content  

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. The post Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-25 14:52:25
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Evaluating PPC talent, part 1: Where to begin  

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared... Please visit Search Engine Land for the full article.

2017-04-25 14:31:44
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Google reaffirms 15% of searches are new, never been searched before  

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. The post Google reaffirms 15% of searches are new, never been searched before appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 13:36:22
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[Reminder] Live webinar: 5 hot trends in advanced analytics  

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,... Please visit Search Engine Land for the full article.

2017-04-25 13:05:41
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Local search update: 'Best' filter invading the local pack  

We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.' The post Local search update: ‘Best’... Please visit Search Engine Land for the full article.

2017-04-25 11:43:25
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SearchCap: Google Project Owl, trillions of searches & local reviews  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 05:02:28
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Take a deep dive on search and social. Attend a workshop at SMX Advanced.  

SMX Advanced pre-conference workshops are conducted by the world's leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You'll pick one workshop for a full day of actionable tactics you can use... Please visit Search Engine Land for the full article.

2017-04-25 04:40:54
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Content and links: It really does take a village  

Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign. The post Content and links: It really does take a village appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-25 02:24:37
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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping feeds, Google HTTPS & local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 22:01:08
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4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course  

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility. The post 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course appeared... Please visit Search Engine Land for the full article.

2017-04-24 13:39:37
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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks  

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these... Please visit Search Engine Land for the full article.

2017-04-24 12:03:37
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Moz report: 50% of page one search results are HTTPS  

Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 09:09:01
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Be a mad scientist to be more successful in local SEO  

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 06:53:15
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Bing Shopping Campaigns get inventory feeds, search query reports at product level  

New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-24 03:04:43
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Earth Day Google doodle offers up conservation tips to help save the planet  

Google is using today's doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 17:28:07
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Images: Your easiest page speed win  

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 13:06:39
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How to add schema markup to your site using Google Tag Manager  

Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. The post How to add schema markup to your site using Google Tag Manager appeared first... Please visit Search Engine Land for the full article.

2017-04-21 10:39:11
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5 must-dos for SEO beginners  

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. The post 5 must-dos for SEO beginners appeared first on... Please visit Search Engine Land for the full article.

2017-04-21 08:24:17
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Google Analytics 360 & the Move to Enterprise Analytics  

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you're using is Google Analytics. But are you really getting the most out of your analytics platform? What's more, have you... Please visit Search Engine Land for the full article.

2017-04-21 05:38:35
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Bing updates its DMCA take-downs and copyright removal process  

Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. The post Bing updates its DMCA take-downs and copyright removal process appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 05:19:59
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Google sets machine learning loose on new 'Smart' display campaigns  

Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 04:20:56
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SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-21 01:24:52
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Search in Pics: Original Googlers, Google farm room & room taken over by flowers  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google... Please visit Search Engine Land for the full article.

2017-04-21 01:16:09
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SearchCap: Google Home users, Apple expands search ads & Google suggested video clips  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google suggested video clips appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 20:17:43
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Google Home can now support and distinguish up to six separate users  

The new feature, which rolls out today, enables multiple users to receive personalized results. The post Google Home can now support and distinguish up to six separate users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 14:57:50
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Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced  

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search... Please visit Search Engine Land for the full article.

2017-04-20 12:34:20
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Preparing for local reach in a 'post-rank' world, Part 2: Create content for local research  

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers." The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-20 11:29:16
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2017 SEM growth hacks: Monster growth from brand protection  

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017... Please visit Search Engine Land for the full article.

2017-04-20 07:42:04
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Google tests 'suggested clip' in search results where video jumps directly to the answer  

Google wants to help you skip video introductions when searching for "how to" queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 05:05:23
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SEO & intelligent content: Discovery, connection and improved performance  

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-20 03:36:31
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SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 22:02:12
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Bing Ads Editor gets Review Extension support, better keyword import & more  

New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. The post Bing Ads Editor gets Review Extension support, better keyword import & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 20:53:48
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Is Ripoff Report subverting Google take-downs?  

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google's page removal processes and how defamation victims — and Google — can fight back. The post Is Ripoff Report... Please visit Search Engine Land for the full article.

2017-04-19 18:43:11
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Apple expanding successful Search Ads to three new English-speaking markets  

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 14:42:37
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Ripoff Report is apparently subverting Google take-downs  

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google's page removal processes and how defamation victims — and Google — can fight back. The post Ripoff Report is... Please visit Search Engine Land for the full article.

2017-04-19 11:15:04
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Google: We sent 9M web spam messages in 2016, more than double 2015 total  

While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 10:29:19
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SEO & website design: Everything you need to know  

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. The post SEO & website... Please visit Search Engine Land for the full article.

2017-04-19 09:45:59
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Here's a script that copies audiences to all your campaigns  

Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. The post Here's a script that copies audiences to all your campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-19 08:13:06
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4 tips to maximize content marketing performance  

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search... Please visit Search Engine Land for the full article.

2017-04-19 03:48:36
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SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-18 22:53:36
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The Secret to Driving Facebook and Display Ad ROI  

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and... Please visit Search Engine Land for the full article.

2017-04-18 16:44:38
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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels  

According to Google's latest update, a quick search will bring up an "all-star lineup of content" from pro sports teams across the US and Canada. The post Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-18 13:39:32
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New Google Earth delivers guided tours, 3D images & an 'I'm feeling lucky' feature  

It's currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. The post New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-18 13:07:55
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Esther Afua Ocloo Google doodle honors co-founder & chairman of Women's World Banking  

Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses. The post Esther Afua Ocloo Google doodle honors co-founder & chairman of Women's World Banking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-18 10:56:37
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Part 2 of 2: How Google learns to guide purchasing decisions  

In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared... Please visit Search Engine Land for the full article.

2017-04-18 10:51:18
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Google Maps Timeline finally comes to iOS  

Feature available on Android and desktop since 2015 hits iOS; Google's main iOS search app also gets a small update. The post Google Maps Timeline finally comes to iOS appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-18 05:53:28
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5 ways your merchandising strategy is affecting SEO performance  

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. The post 5 ways your merchandising strategy is affecting SEO performance... Please visit Search Engine Land for the full article.

2017-04-18 04:24:13
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Google did not ban Infowars; did rescind quality example using an Infowars article  

Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages. The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-18 03:50:54
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SearchCap: Going global, PPC in higher ed & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Going global, PPC in higher ed & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-17 16:53:24
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions  

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance... Please visit Search Engine Land for the full article.

2017-04-17 11:04:05
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Listen to your mother: Win Mother's Day with humor and timing  

Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms. The post Listen to your mother: Win Mother's Day with humor and timing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-17 07:25:40
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Local search ranking factors: What's working in 2017 [Podcast]  

In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017. The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-17 05:54:38
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See who attends MarTech… and why you should too!  

One of the questions we get frequently is "who goes to MarTech?" Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with... Please visit Search Engine Land for the full article.

2017-04-17 03:57:31
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Going global: Common sense considerations too commonly ignored  

If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. The post Going global: Common sense considerations too commonly ignored appeared first on... Please visit Search Engine Land for the full article.

2017-04-17 03:41:52
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What B2B marketing can teach you about PPC in higher education  

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C. The post What B2B marketing can teach you about PPC in higher education appeared first on Search... Please visit Search Engine Land for the full article.

2017-04-17 02:30:10
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Now you can log into multiple Google Merchant Center accounts with the same email  

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-14 12:58:40
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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)  

With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he's discovered in a wide variety of offerings. The post The 8 time- & money-saving SEO tools I pay... Please visit Search Engine Land for the full article.

2017-04-14 12:02:52
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Google image search adds 'style ideas' after 'similar items' goes live  

Google says with the new image search feature, they can "help boost your search style IQ." The post Google image search adds ‘style ideas’ after ‘similar items’ goes live appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-14 11:36:54
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SearchCap: Google style ideas, Merchant Center accounts & mobile optimization  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google style ideas, Merchant Center accounts & mobile optimization appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-14 07:09:52
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Search in Pics: Google bird nest room, braille business card & real big easter eggs  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google easter eggs on logo: Source: Instagram Google bird nest room? Source:... Please visit Search Engine Land for the full article.

2017-04-14 06:53:18
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Making the case for mobile site optimizations: Who doesn't want an extra $13K?  

These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?... Please visit Search Engine Land for the full article.

2017-04-14 04:36:18
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Caption Contest: What does this Marketoonist say to you?  

Here's your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST. The post Caption Contest: What does... Please visit Search Engine Land for the full article.

2017-04-14 02:04:06
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23 

SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-13 22:30:42
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43 

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?  

A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-13 12:44:12
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43 

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment  

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. The post Your flexible SEO strategy: Creation, execution and measurement in an... Please visit Search Engine Land for the full article.

2017-04-13 12:21:24
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39 

1,000 ways to redirect  

What's in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts. The post 1,000 ways to redirect appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-13 06:23:47
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49 

Here's a script to stop ads from showing next to offensive videos  

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-12 18:01:38
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33 

SearchCap: Website audits, optimizing content for SEO & local search ranking factors  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Website audits, optimizing content for SEO & local search ranking factors appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-12 12:58:21
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16 

The complete guide to optimizing content for SEO (with checklist)  

Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. The post The complete guide to optimizing content for SEO (with checklist) appeared first on Search... Please visit Search Engine Land for the full article.

2017-04-12 10:35:57
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63 

4 mistakes to avoid during a website audit  

A good website audit is important for getting a holistic view of your site's SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. The post 4 mistakes to avoid during a website audit appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-12 04:48:35
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56 

Just released: 2017 Local Search Ranking Factors survey results  

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-11 19:46:17
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50 

5 hot trends in advanced analytics  

Marketing data is everywhere. With so many new consumer touchpoints - from chatbots, to in-store beacons and virtual assistants - the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations - are you... Please visit Search Engine Land for the full article.

2017-04-11 17:33:28
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31 

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights  

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don't have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their... Please visit Search Engine Land for the full article.

2017-04-11 10:26:50
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33 

Is Google really keeping fake listings off Google Maps?  

A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive. The post Is Google really keeping fake listings off Google Maps? appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-04-11 09:12:09
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26 

Patent 1 of 2: How Google learns to influence and control users  

Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. The post Patent 1 of 2: How Google learns to influence and control users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-11 08:44:57
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34 

SearchCap: Advanced analytics, fake listings on Google Maps & link building  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Advanced analytics, fake listings on Google Maps & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-11 03:45:24
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32 

Link building: Preliminary research and analysis  

Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. The post Link building: Preliminary research and analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-11 03:18:01
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35 

SearchCap: Google link tool bug, product images schema & AdWords livestream  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link tool bug, product images schema & AdWords livestream appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-10 16:18:22
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37 

Google announces similar items schema for image search on mobile  

New search feature covers small group of product types now, but Google says it will expand in the coming months. The post Google announces similar items schema for image search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-10 14:38:20
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39 

Strategies for capturing 'made in the USA' searches  

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the... Please visit Search Engine Land for the full article.

2017-04-10 11:48:43
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56 

You can submit URLs to Google in Google's search results  

Google has added a new location to submit URLs to their index. Where is it? In the search results. The post You can submit URLs to Google in Google’s search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-10 09:29:35
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49 

Google working on fixing bug with the Links to Your Site report  

Google Search Console reporting bug leads webmasters to panic over ranking issues. There is no reason to panic -- it is just a reporting glitch and has no impact on rankings. The post Google working on fixing bug with the Links to Your Site report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-04-10 07:34:29
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30 




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