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SEO Search Engine News : SEJ

Latest Search Engine News from the Search Engine Journal. News on search marketing, blogs, and Web 2.0 from editor Loren Baker and other contributors.



Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT] by @MattGSouthern  

According to a report from iab, total revenue from search ads has hit a new high.The post Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT] by @MattGSouthern appeared first on Search Engine Journal.

2017-04-28 08:20:34
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Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras  

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras appeared first on Search Engine Journal.

2017-04-28 02:20:14
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Facebook Tests Showing More Related Articles by @MrDannyGoodwin  

Facebook is running a test that shows you related stories before you click on an article in your News Feed.The post Facebook Tests Showing More Related Articles by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-27 21:48:02
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69 Questions That Will Improve Your Content Marketing Performance by @robgarner  

A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.The post 69 Questions That Will Improve Your Content Marketing Performance by @robgarner appeared first on Search Engine Journal.

2017-04-27 07:45:21
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More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal  

Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals.The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal.

2017-04-27 04:03:31
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Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern  

Google is making serious efforts to filter fake news, which the company says is its "most high profile" issue.The post Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern appeared first on Search Engine Journal.

2017-04-26 08:47:08
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The Ultimate Guide to Stress-Free HTTPS Migration by @ab80  

Here are the best practices and common pitfalls you need to know before and after you switch to HTTPS.The post The Ultimate Guide to Stress-Free HTTPS Migration by @ab80 appeared first on Search Engine Journal.

2017-04-26 04:55:49
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The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler  

SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.The post The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler appeared first on Search Engine Journal.

2017-04-25 04:32:55
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52 Local SEO Strategies for SMBs by @bhartzer  

Local SEO is getting increasingly competitive and the best practices keep changing. Here are 52 local SEO strategies for SMBs.The post 52 Local SEO Strategies for SMBs by @bhartzer appeared first on Search Engine Journal.

2017-04-25 01:17:24
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Bing: Changes to Copyright Removal Process by @MattGSouthern  

Bing announced it has streamlined its copyright removal process.The post Bing: Changes to Copyright Removal Process by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 19:07:58
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Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern  

Going forward, Google will automatically translate local reviews into your native language.The post Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 17:31:13
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Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern  

Bing Ads is rolling out new features to Bing Shopping Campaigns designed to enhance feed management and optimization.The post Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 16:24:47
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Half of Google's First Page Results are HTTPS, According to Moz by @MattGSouthern  

Moz reports the number of HTTPS results on Google's first page has risen from 30% to 50% over a period of 9 months.The post Half of Google's First Page Results are HTTPS, According to Moz by @MattGSouthern appeared first on Search Engine Journal.

2017-04-24 12:10:08
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New: LinkedIn Launches Matched Audiences by @MrDannyGoodwin  

LinkedIn Matched Audiences gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.The post New: LinkedIn Launches Matched Audiences by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-24 04:22:24
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How to Beat Google's Mobile Page Speed Benchmarks by @bsmarketer  

Here's how to beat Google's industry mobile page speed benchmarks to gain more search visibility and revenue.The post How to Beat Google’s Mobile Page Speed Benchmarks by @bsmarketer appeared first on Search Engine Journal.

2017-04-24 01:59:53
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Google My Business Allows Exports of 18-Months of Data by @MattGSouthern  

All Google My Business users now have the ability to export up to 18-months worth of data from their listings.The post Google My Business Allows Exports of 18-Months of Data by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 18:14:42
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Google My Business Now Reports on Returning Customers by @MattGSouthern  

Two new reporting insights have been spotted in some users' Google My Business dashboards.The post Google My Business Now Reports on Returning Customers by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 18:06:55
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Bing Ads Editor Now Supports Review Extensions by @MattGSouthern  

Bing Ads Editor has been updated with support for Review Extensions, and other new features.The post Bing Ads Editor Now Supports Review Extensions by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 15:15:09
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9 Local SEO Experts Share One Secret to their Success by @BrockbankJames  

We asked a few experts to share their local SEO secrets. Here are their top tips to help you succeed.The post 9 Local SEO Experts Share One Secret to their Success by @BrockbankJames appeared first on Search Engine Journal.

2017-04-20 01:58:45
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Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern  

Google, a company which sells digital ads, is working on a feature for Chrome which would block ads by default.The post Google to Include Built-in Ad Blocker in Chrome Browser by @MattGSouthern appeared first on Search Engine Journal.

2017-04-20 01:45:36
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See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris_hart  

How to apply a more strategic framework to website optimization for organic search - one the C-Suite can support.The post See, Think, Do, Care: A New Way to Communicate Your SEO Strategy by @chris_hart appeared first on Search Engine Journal.

2017-04-20 01:19:24
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Google Approved Over 50% of User Submitted Spam Requests in 2016 by @MattGSouthern  

Google has released its Webspam Report for 2016, which provides insight into the top webspam trends the company noticed over the previous year.The post Google Approved Over 50% of User Submitted Spam Requests in 2016 by @MattGSouthern appeared first on Search Engine Journal.

2017-04-19 19:38:29
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Google Brings 'Your Timeline' to iOS: A Searchable History of Your Life by @MattGSouthern  

Google is bringing 'Your Timeline' to Google Maps on iOS for the first time, a feature that was previously exclusive to Android.The post Google Brings 'Your Timeline' to iOS: A Searchable History of Your Life by @MattGSouthern appeared first on Search Engine Journal.

2017-04-19 17:23:36
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How to Improve Your Website Navigation: 7 Essential Best Practices by @benjarriola  

Use these website navigation best practices to help your users and search engines more easily find your content.The post How to Improve Your Website Navigation: 7 Essential Best Practices by @benjarriola appeared first on Search Engine Journal.

2017-04-19 04:09:54
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3 Tools That Make Your Search Console Data Even More Valuable by @gincollette  

Want to get more insights from your search analytics data? These three Google Search Console tools can help.The post 3 Tools That Make Your Search Console Data Even More Valuable by @gincollette appeared first on Search Engine Journal.

2017-04-18 09:47:54
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Mobile Ranking Factors 2017: Is Your SEO Mobile Friendly? by @webceonews  

After two decades of growth and development, mobile devices now bring the largest chunks of traffic to online businesses, and their influence is only going to expand further and further. That's exactly the reason for Google's switch to mobile-first: to open new possibilities in the art of website optimization. To seize them, we need to answer one question first: How does one improve website rankings with mobile SEO? There are a number of factors which make your mobile website rank higher (or...

2017-04-18 02:54:09
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How to Improve Your Link Building with the SOSTAC Model by @LWilson1980  

Link building is an important factor in driving SEO success. This guide showcases a marketing approach to link building.The post How to Improve Your Link Building with the SOSTAC Model by @LWilson1980 appeared first on Search Engine Journal.

2017-04-18 01:39:12
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Google Launching a Job Search Service Called “Google Hire” by @MattGSouthern  

Google is preparing to launch a new jobs service, which is already sparking controversy.The post Google Launching a Job Search Service Called “Google Hire” by @MattGSouthern appeared first on Search Engine Journal.

2017-04-17 21:42:35
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YouTube Allows Live Streaming for Channels with 1,000 Subscribers by @MattGSouthern  

YouTube has significantly reduced the threshold that must be met for users to initiate live streams from their YouTube channels.The post YouTube Allows Live Streaming for Channels with 1,000 Subscribers by @MattGSouthern appeared first on Search Engine Journal.

2017-04-17 18:22:23
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How To Seriously Rock Your Revenue With Seasonal SEO by @CJGiarratana  

Are you ready to drive more qualified traffic and boost sales? A strong seasonal SEO strategy can help your business reach your goals. Learn how here!The post How To Seriously Rock Your Revenue With Seasonal SEO by @CJGiarratana appeared first on Search Engine Journal.

2017-04-17 13:31:48
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Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle  

Want to better understand your customers and increase conversions? Then call tracking technology is a must-have.The post Can Call Tracking Solve the Last-Click Attribution Problem? by @nancy_elle appeared first on Search Engine Journal.

2017-04-17 06:45:30
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The 10 Most Harmful Mobile SEO Mistakes by @ab80  

Avoiding these 10 mobile SEO mistakes will earn you better positions in the SERPs, drive more traffic to your mobile site, and keep your visitors happy.The post The 10 Most Harmful Mobile SEO Mistakes by @ab80 appeared first on Search Engine Journal.

2017-04-17 04:45:58
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Now You Can Find 'Style Ideas' With Google Image Search by @MattGSouthern  

Google has introduced a new feature called "style ideas" for image searches on the mobile web.The post Now You Can Find 'Style Ideas' With Google Image Search by @MattGSouthern appeared first on Search Engine Journal.

2017-04-14 05:49:36
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Google Introduces New Look for Blog Search Results by @MattGSouthern  

Google has quietly rolled out a new look for blog search results.The post Google Introduces New Look for Blog Search Results by @MattGSouthern appeared first on Search Engine Journal.

2017-04-13 21:49:08
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2017 Local Search Ranking Factors: Proximity to Searcher is Number One by @MattGSouthern  

Here are the top local search ranking factors of 2017, according to dozens of local search experts.The post 2017 Local Search Ranking Factors: Proximity to Searcher is Number One by @MattGSouthern appeared first on Search Engine Journal.

2017-04-13 02:50:20
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Facebook Makes 5 Changes To Video Metrics by @MrDannyGoodwin  

Facebook is making five changes to video metrics in Page Insights, adding a couple new metrics and changing the way others are measured.The post Facebook Makes 5 Changes To Video Metrics by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-12 05:36:59
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Page Changes Monitoring: How to Stay Ahead of Google by @sejournal  

Prevent massive losses in rating, funds, hacking or possible search engine penalties. Get instant notifications about all changes before search engines indexes them through SE Ranking's page changes monitoring tool.The post Page Changes Monitoring: How to Stay Ahead of Google by @sejournal appeared first on Search Engine Journal.

2017-04-11 12:43:56
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10 Important Social Media Updates You May Have Missed by @thebigdebowski  

What's the latest in the social media world? Here are 10 social media updates from March 2017 that marketers need to know.The post 10 Important Social Media Updates You May Have Missed by @thebigdebowski appeared first on Search Engine Journal.

2017-04-11 08:33:54
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How To Use Facebook Reactions To Create Brand Affinity by @clarkboyd  

Here are some practical tips to get more engagement using Facebook Reactions and increase the level of affinity your customers feel toward your brand.The post How To Use Facebook Reactions To Create Brand Affinity by @clarkboyd appeared first on Search Engine Journal.

2017-04-11 02:57:30
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Content Marketing KPIs & Metrics: 15 Important Considerations by @robgarner  

These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics.The post Content Marketing KPIs & Metrics: 15 Important Considerations by @robgarner appeared first on Search Engine Journal.

2017-04-10 12:23:09
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Google Image Search Introduces “Similar Items” Suggestions by @MattGSouthern  

Google Image Search has launched "Similar items" suggestions on mobile and the Android Search app.The post Google Image Search Introduces "Similar Items" Suggestions by @MattGSouthern appeared first on Search Engine Journal.

2017-04-10 08:45:43
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New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin  

People who read your Facebook Instant Articles will now be able to like your page or sign up for your email newsletter from within your article.The post New Facebook Instant Articles CTAs: Page Likes & Email Sign-Ups by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-10 08:37:22
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How AMP Affects Publishers & Advertisers | #AsktheAdSenseGuy by @admanjaybee  

What are Accelerated Mobile Pages and how can AMP benefit you? Google's John Brown offers an overview plus best practices for publishers and advertisers.The post How AMP Affects Publishers & Advertisers | #AsktheAdSenseGuy by @admanjaybee appeared first on Search Engine Journal.

2017-04-10 08:24:17
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How to Successfully Execute Scalable Enterprise Link Building Campaigns [WEBINAR] by @rinadianewrites  

Learn the steps needed to create and execute a successful enterprise-level link building campaign strategy. Register now for the next SEJ ThinkTank webinar.The post How to Successfully Execute Scalable Enterprise Link Building Campaigns [WEBINAR] by @rinadianewrites appeared first on Search Engine Journal.

2017-04-10 06:28:04
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Google to Personalize Gboard Search Results Using Cloud-Based Machine Learning by @MattGSouthern  

Google is currently testing a new way to train its artificial intelligence algorithms using Android phones.The post Google to Personalize Gboard Search Results Using Cloud-Based Machine Learning by @MattGSouthern appeared first on Search Engine Journal.

2017-04-10 01:21:41
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Google Continues to Crack Down on Fake Google Maps Listings by @MattGSouthern  

Google has released new data which details its recent efforts to keep fake listings off Google Maps.The post Google Continues to Crack Down on Fake Google Maps Listings by @MattGSouthern appeared first on Search Engine Journal.

2017-04-07 16:10:36
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Ask.com Accidentally Leaks Private Search Query Data by @MattGSouthern  

For a short period of time, search engine Ask.com accidentally leaked private search query data for all to see.The post Ask.com Accidentally Leaks Private Search Query Data by @MattGSouthern appeared first on Search Engine Journal.

2017-04-07 15:04:11
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Google Expands “Fact Check” Tag to Search Results and News Articles Worldwide by @MattGSouthern  

Google is expanding its "Fact Check" tag to search results and news articles worldwide.The post Google Expands "Fact Check" Tag to Search Results and News Articles Worldwide by @MattGSouthern appeared first on Search Engine Journal.

2017-04-07 11:47:23
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YouTube Channels With Under 10K Views Can No Longer Display Ads by @MattGSouthern  

Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos.The post YouTube Channels With Under 10K Views Can No Longer Display Ads by @MattGSouthern appeared first on Search Engine Journal.

2017-04-07 06:08:49
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Why Aren't You Using Remarketing Yet? [PODCAST] by @rinadianewrites  

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.The post Why Aren’t You Using Remarketing Yet? [PODCAST] by @rinadianewrites appeared first on Search Engine Journal.

2017-04-07 03:40:43
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Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern  

A new Google survey reveals what today's teens think are the coolest brands.The post Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey by @MattGSouthern appeared first on Search Engine Journal.

2017-04-06 04:59:56
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Google Maps Now Lets You Review Continents and Oceans by @MattGSouthern  

You can find virtually anything on Google, and it appears that now includes reviews for Earth's continents and oceans.The post Google Maps Now Lets You Review Continents and Oceans by @MattGSouthern appeared first on Search Engine Journal.

2017-04-06 01:10:36
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6 Ways You Can Use Social Listening Now by @MrDannyGoodwin  

Social media listening has many benefits for companies. Monitoring what your customers say on social media can improve your products, sales, and marketing.The post 6 Ways You Can Use Social Listening Now by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-06 01:04:03
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SEOs Not Hot on Website Chatbots? [POLL] by @rinadianewrites  

How many marketers are using chatbots on their websites? Find out what our Twitter community said for this #SEJSurveySays poll question.The post SEOs Not Hot on Website Chatbots? [POLL] by @rinadianewrites appeared first on Search Engine Journal.

2017-04-05 05:39:20
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Google Introduces Verified Customer Reviews, Retires Trusted Stores Program by @MattGSouthern  

Google is retiring its Trusted Stores program while introducing a brand new way to gain customers' confidence.The post Google Introduces Verified Customer Reviews, Retires Trusted Stores Program by @MattGSouthern appeared first on Search Engine Journal.

2017-04-04 16:42:20
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10 Outstanding Social Media Campaigns You Need to See by @clarkboyd  

Social media can be used to inspire, enrage, amuse or, of course, sell loads of stuff. Here we look at 10 great - and varied - social media campaigns.The post 10 Outstanding Social Media Campaigns You Need to See by @clarkboyd appeared first on Search Engine Journal.

2017-04-04 12:34:05
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Now You Can Become a Google Certified Mobile Site Developer by @MattGSouthern  

Google has launched a Mobile Sites certification program. Become an accredited mobile site developer.The post Now You Can Become a Google Certified Mobile Site Developer by @MattGSouthern appeared first on Search Engine Journal.

2017-04-04 10:56:19
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New: LinkedIn Launches Lead Gen Forms by @MrDannyGoodwin  

LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.The post New: LinkedIn Launches Lead Gen Forms by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-04 09:02:02
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10 Things That Stop Companies From Publishing Winning Content by @gincollette  

There's a lot of very average content out there that's published by companies that should know better. Behind this is often a perception that, if it ain't broke, it don't need fixing. My opinion is that given the potential ROI of the fix, the CFO might have a different view.The post 10 Things That Stop Companies From Publishing Winning Content by @gincollette appeared first on Search Engine Journal.

2017-04-04 07:42:01
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Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin  

How are content marketers measuring the success of the content they create? Organic traffic is the top metric of choice, according to a new survey.The post Content Marketers: Organic Traffic Is The Key Success Metric by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-04-04 04:07:48
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Do You Have These Tools in Your Marketing Toolbox? by @JordanKasteler  

A marketer is only as good as the tools they have access to. Make sure your toolbox is chock-full of the best.The post Do You Have These Tools in Your Marketing Toolbox? by @JordanKasteler appeared first on Search Engine Journal.

2017-04-04 01:18:17
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How to Get Your SERPs Back After an SEO Rankings Drop by @grybniak  

Rankings are the holy grail of every SEO professional. It's no wonder then when your site experiences a loss in rankings, you do everything possible to solve the problem. In this article, I will let you in on the process I implement to recover from an SEO rankings drop. Enjoy!The post How to Get Your SERPs Back After an SEO Rankings Drop by @grybniak appeared first on Search Engine Journal.

2017-04-03 13:14:18
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6 Tips for Success in SMS Marketing by @seocompanymiami  

SMS message marketing, or text message marketing, is becoming increasingly popular, and for good reason. Texts are opened more frequently than emails!The post 6 Tips for Success in SMS Marketing by @seocompanymiami appeared first on Search Engine Journal.

2017-04-03 04:50:30
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10 Tips to Increase Sales on Instagram by @TheBillWidmer  

Instagram is a goldmine of sales waiting to be tapped. However, you still have to put in the effort to mine it; these 10 tips will help!The post 10 Tips to Increase Sales on Instagram by @TheBillWidmer appeared first on Search Engine Journal.

2017-04-01 08:41:39
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Twitter Unveils a New Look for Replies by @MrDannyGoodwin  

Whenever you reply to an individual or a group of Twitter users, the user names of those people won't subtract from your tweet's 140 character count.The post Twitter Unveils a New Look for Replies by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-31 06:38:50
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55% Say AI Will Take Over SEO in Next 10 Years [SURVEY] by @rinadianewrites  

Famous futurist Elon Musk said artificial intelligence will eventually replace most jobs and that to stay relevant, humans must merge with machines in this AI age. Given that AI is the future, when will it take over SEO? Check out what our SEJ community had to say.The post 55% Say AI Will Take Over SEO in Next 10 Years [SURVEY] by @rinadianewrites appeared first on Search Engine Journal.

2017-03-31 04:45:05
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Bing Releases an iMessage Extension, a Potential Google Allo Competitor by @MattGSouthern  

Has Bing one-upped Google with the release of an iMessage extension?The post Bing Releases an iMessage Extension, a Potential Google Allo Competitor by @MattGSouthern appeared first on Search Engine Journal.

2017-03-31 04:13:10
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Google iPhone App Updated With New 3D Touch Controls by @MattGSouthern  

Google has released an update for its iOS app which takes further advantage of 3D touch controls. In addition, it now comes with a widget and Gboard.The post Google iPhone App Updated With New 3D Touch Controls by @MattGSouthern appeared first on Search Engine Journal.

2017-03-31 03:44:58
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#AskanSEO: Index Counts, Fetch and Render With Google by @jennyhalasz  

In this latest installment of #AskAnSEO, Jenny Halasz talks about index counts, Google Search Console's Fetch and Render tool, and more.The post #AskanSEO: Index Counts, Fetch and Render With Google by @jennyhalasz appeared first on Search Engine Journal.

2017-03-31 02:23:31
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What's The Value of a Top Search Ranking in Google? by @markdaoust  

How much is a number one ranking in Google worth to your business? In this article, Mark Daoust explores how much value top rankings in Google add to the overall value of your online business if you choose to sell it.The post What’s The Value of a Top Search Ranking in Google? by @markdaoust appeared first on Search Engine Journal.

2017-03-30 13:29:29
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Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern  

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.The post Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern appeared first on Search Engine Journal.

2017-03-30 13:01:15
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Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern  

Bing has announced it will stop supporting monthly budgets for all Bing Ads entry points by April 30.The post Bing Ads Will Stop Supporting Monthly Budgets as of April 30 by @MattGSouthern appeared first on Search Engine Journal.

2017-03-30 09:34:40
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Increasing SEO Traffic by Updating and “Thickening” Your Old Blog Posts by @tomdemers  

A step-by-step process for identifying your most popular older blog posts, and then updating those posts to help grow organic traffic to your site.The post Increasing SEO Traffic by Updating and “Thickening” Your Old Blog Posts by @tomdemers appeared first on Search Engine Journal.

2017-03-30 07:55:10
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7 Ways You Screw Up Your Email Marketing by @reshurathi  

Tired of getting poor ROI from your email marketing campaigns? Make sure you're not making these seven email marketing mistakes.The post 7 Ways You Screw Up Your Email Marketing by @reshurathi appeared first on Search Engine Journal.

2017-03-30 06:28:11
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Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern  

Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever.The post Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal.

2017-03-30 05:14:34
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64% of Marketers Attend at Least One Marketing Conference Each Year [POLL] by @rinadianewrites  

Conferences are a great way to learn about trends, further improve your skills, and rub elbows with experts and colleagues. So how many marketing conferences do you attend each year? Find out what our Twitter community said for this #SEJSurveySays poll question.The post 64% of Marketers Attend at Least One Marketing Conference Each Year [POLL] by @rinadianewrites appeared first on Search Engine Journal.

2017-03-29 13:24:01
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A Secret of SEJ Summit, or “Why We're Not Your Typical SEO Conference” by @itsduhnise  

Here's one of the things we do to be successful.The post A Secret of SEJ Summit, or “Why We’re Not Your Typical SEO Conference” by @itsduhnise appeared first on Search Engine Journal.

2017-03-29 12:22:10
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The Death of Organic Search (As We Know It) by @beanstalkim  

Columnist Dave Davies discusses the impact of machine learning, reduced and demoted organic space and voice-first devices on organic search. And if the title didn't let on, he's pretty sure there are some huge changes coming.The post The Death of Organic Search (As We Know It) by @beanstalkim appeared first on Search Engine Journal.

2017-03-29 10:10:38
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What Most Companies Get Wrong With Content Audits by @IAmAaronAgius  

By auditing your content, you can stop wasting your efforts on things that don't produce results and put your energy into avenues that will drive your business forward. When performing a content audit, it's important to do things correctly. Here are some common mistakes to avoid when performing a content audit.The post What Most Companies Get Wrong With Content Audits by @IAmAaronAgius appeared first on Search Engine Journal.

2017-03-29 06:25:50
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Twitter to Offer Paid Version of Tweetdeck? by @MrDannyGoodwin  

Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.The post Twitter to Offer Paid Version of Tweetdeck? by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-28 13:20:52
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10 Effective Ways to Increase Your Facebook Page Fans by @krisjonescom  

The more Facebook Likes, the better social signal you will provide to your customers, prospective customers, and also industry associates. Here's how to garner more Likes on your Facebook page.The post 10 Effective Ways to Increase Your Facebook Page Fans by @krisjonescom appeared first on Search Engine Journal.

2017-03-28 12:37:22
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YouTube Videos Losing to Facebook Native Videos by @MrDannyGoodwin  

A new study finds that brands use Facebook native videos 3x more often than YouTube videos. Facebook native videos also get much higher engagement.The post YouTube Videos Losing to Facebook Native Videos by @MrDannyGoodwin appeared first on Search Engine Journal.

2017-03-28 08:28:39
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46 SEO Job Interview Questions to Assess a Candidate's Knowledge by @stoneyd  

Use these questions to assess the knowledge of any potential SEO you are interviewing.The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd appeared first on Search Engine Journal.

2017-03-28 07:46:20
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67 

6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt  

All too often, marketers focus solely on the hard conversion -- making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started.The post 6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt appeared first on Search Engine Journal.

2017-03-28 06:47:34
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55 

Google Opens Up Google Posts to Sports Teams, Museums, and More by @MattGSouthern  

Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities.The post Google Opens Up Google Posts to Sports Teams, Museums, and More by @MattGSouthern appeared first on Search Engine Journal.

2017-03-28 04:51:13
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57 

Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern  

Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal.

2017-03-27 18:19:02
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76 

How to Use Split Testing to Optimize Your E-Commerce Store's Prices by @IAmAaronAgius  

As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection.The post How to Use Split Testing to Optimize Your E-Commerce Store's Prices by @IAmAaronAgius appeared first on Search Engine Journal.

2017-03-27 12:15:26
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90 

Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern  

Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app.The post Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern appeared first on Search Engine Journal.

2017-03-27 09:43:21
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64 

An Analysis of Google's “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo  

Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many others!The post An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo appeared first on Search Engine Journal.

2017-03-27 08:03:32
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55 

4 Google Sheets Add-Ons Every SEO Should Have by @clarkboyd  

Google Sheets is an increasingly powerful tool for SEO analysis, especially when its add-ons feature is incorporated. Here we have provided 4 recommendations for essential SEO extensions.The post 4 Google Sheets Add-Ons Every SEO Should Have by @clarkboyd appeared first on Search Engine Journal.

2017-03-27 06:45:34
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55 

Get a Free Site Audit on the Next #SEJThinkTank Webinar by @rinadianewrites  

Want to get your website or landing page audited by a panel of experts, all for free? Join SEJ ThinkTank on April 5th, 2017 at 2 pm Eastern for a free, hour-long webinar to get expert feedback on your website or landing page.The post Get a Free Site Audit on the Next #SEJThinkTank Webinar by @rinadianewrites appeared first on Search Engine Journal.

2017-03-27 04:43:07
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39 

How to Differentiate Fake News from Real News in Social Media by @ADiSilvestro  

Being able to define and differentiate between fake news and reputable news is becoming more and more important. Learn all you need to know here.The post How to Differentiate Fake News from Real News in Social Media by @ADiSilvestro appeared first on Search Engine Journal.

2017-03-26 13:32:43
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65 

SEJ Live: Rhea Drysdale on Understanding Your Brand's Reputation by @rinadianewrites  

Rhea Drysdale joined #SEJLive to talk about understanding your brand's reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company.The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal.

2017-03-25 13:58:52
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84 

7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr  

Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.The post 7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr appeared first on Search Engine Journal.

2017-03-25 06:35:38
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77 

How to Organize a Great One-Day Conference by @coreydmorris  

One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.The post How to Organize a Great One-Day Conference by @coreydmorris appeared first on Search Engine Journal.

2017-03-25 06:09:28
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94 

Google My Business is Now Automating Ownership Conflict Resolution by @MattGSouthern  

Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing.The post Google My Business is Now Automating Ownership Conflict Resolution by @MattGSouthern appeared first on Search Engine Journal.

2017-03-25 02:20:59
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100 

Google Rolls Out Mobile Shortcuts for Faster Access to Information by @MattGSouthern  

Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information.The post Google Rolls Out Mobile Shortcuts for Faster Access to Information by @MattGSouthern appeared first on Search Engine Journal.

2017-03-24 17:47:29
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68 

Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern  

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist contentThe post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal.

2017-03-24 16:05:15
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53 

Kelsey Jones Leaving Search Engine Journal by @wonderwall7  

Kelsey Jones is leaving Search Engine Journal, effective March 31st.The post Kelsey Jones Leaving Search Engine Journal by @wonderwall7 appeared first on Search Engine Journal.

2017-03-24 08:54:39
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59 

Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern  

Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal.

2017-03-24 06:23:11
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53 




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