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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Cheeto Fingers Go Upscale at Pop-Up Restaurant in Tribeca  

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2017-08-18 17:04:52
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Watch the Newest Ads on TV From Pizza Hut, Crest, JC Penney and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Pizza Hut plugs its new Hut Rewards program that lets you earn points toward free pizzas when you order online. Crest introduces a 3D White brand extension: 3D White Whitening Therapy, which offers "our best whitening

2017-08-18 12:36:20
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It's A Total Eclipse of the Brands  

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2017-08-18 11:10:34
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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping track of the fast-moving space.First off, GroupM, the world's largest ad buyer, is relaxing the "viewability" standards that dictate what kind of video ads it will accept to pay for on social feeds, as A

2017-08-18 10:38:06
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Agency Brief: Bears, Brews and Burritos  

TGIF. We made it all the way to another summer Friday. This week's Agency Brief has a lot of new things: talent, offerings, accounts, offices, campaigns and more. It even has a little something about 100 new beers.Alright, enough teasing. On to the news...Getting crafty Continue reading at AdAge.com

2017-08-18 09:25:12
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Hollywood, Apple Said to Mull Rental Plan, Defying Theaters  

Movie studios are considering whether to ignore the objections of cinema chains and forge ahead with a plan to offer digital rentals of films mere weeks after they appear in theaters, according to people familiar with the matter.Some of the biggest proponents, including Warner Bros. and Universal Pictures, are pressing on in talks with Apple and Comcast on ways to push ahead with the project even without theater chains, the people said. After months of negotiations, the two sides have been unabl

2017-08-18 05:01:01
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Google, Like Facebook, Unfurls Subscription Tool for Publishers  

Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a revamp of its feature, called "first click free," that allows readers to access articles from subscription publications through search. Google is also exploring publishers' tools around online payments an

2017-08-18 04:13:33
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ANA's Latest Initiative: Elevating Multicultural Marketing  

Charter members of the Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing recently met in New York for the first all-committee gathering since the group officially kicked off earlier this year. A who's who of CMOs and senior-level marketers, AIMM has also brought agency, media and trade association leadership to the table, many with specializations in black, Hispanic, Asian and LGBTQ marketing, myself among them. Diverse, by design, it is evident that the All

2017-08-18 04:12:59
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MEC Hires Amanda Richman as U.S. CEO Ahead of Merger With Maxus  

GroupM media agency MEC has hired Amanda Richman, president of investment at Starcom USA, to be U.S. CEO.MEC lost its North America CEO earlier this year when Marla Kaplowitz left to become president-CEO of the 4A's. Richman will join the agency in October and report to Tim Castree, the global CEO of MEC.GroupM, part of WPP, in June announced it would merge MEC with Maxus to cut costs and free resources to reinvest in Essence, another of its agencies, in an effort to "pivot to the future growth

2017-08-18 04:04:33
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UX is Dead, Long Live UX  

In the state of UX, something is off. And I'm voting for the term itself. "UX" is out of date, misused, misunderstood, and it may even be holding brands back from making the best products they can.To understand why, we have start with a little history. Back in the in the early days of the web, you were a "web designer." That meant you designed and coded pages yourself, often by hand and more often than not in the browser. Sometimes, if you were extra confident, you worked directly off the server

2017-08-18 02:56:18
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What's Trump Worth to Twitter? One Analyst Estimates $2 Billion  

Without Donald Trump, Twitter could lose almost a fifth of its value.That's the conclusion of Monness Crespi Hardt & Co. analyst James Cakmak, who said that the social media company would see as much as $2 billion in market value wiped out if @realDonaldTrump quit tweeting.It's not that the president's defection would touch off a mass exodus, lowering the number of "monetizable" daily active users, Cakmak said in an interview. Instead, losing its most prominent user would hit Twitter's intangibl

2017-08-18 01:09:38
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Swipe Right: Interns Create Tinder Recruiting Tool  

Cincinnati probably isn't the first city you'd pick to work in. That's exactly why a bunch of interns at Possible Cincinnati, tasked with finding a way to attract talent, created a Tinder account to fix people up with the office."Starting a new job is like starting a new relationshipit can be scary," says Madison Dejaegher, digital marketing intern at Possible. "You most likely left the last relationship because you weren't happy or you were not reaching your goals."The project came about when t

2017-08-17 21:18:41
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Reddit Introduces Video Ads That Play Automatically  

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2017-08-17 20:38:28
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How Big Is Esports Really? Nielsen Attempts to Figure It Out  

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says it's ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers."Niels

2017-08-17 17:09:31
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Unreasonable Expectations Endanger CMOs  

Own the customer experience. Represent the voice of the customer. Uncover data-driven insights and implement tactical solutions based on those findings. Create a brand. Understand an ever-changing digital landscape. Launch ad campaigns. Manage marketing agencies. Infuse the brand into a growing number of touchpoints, online and off. Select and oversee an alphabet soup of DSP, DMP, CRM, ESP. And on, and on and on.The purview of the chief marketing officer has become an amorphous, every-growing am

2017-08-17 13:38:22
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Global Brands Are Taking More Control of Media Spending: WFA  

Global brands have tried to tighten control on media spending and reexamine their relationships with agency suppliers in the year since a bombshell report on media transparency from the Association of National Advertisers, according to a new survey from the World Federation of Advertisers.The research released this week from the Brussels-based marketing association representing members like Coca-Cola, Procter & Gamble, Unilever and national advertiser associations said brands are making change

2017-08-17 13:24:02
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Alibaba Sales Jump 56%, Boosted by Demand From Chinese Shoppers  

Alibaba Group's quarterly revenue rose 56% from the comparable year-earlier period, powered by Chinese consumers' thirst for buying cheaper and higher-quality goods online.Revenue at China's biggest e-commerce company hit $7.4 billion in the three months ended June, the company said.Alibaba Group Holding Ltd. has bolstered its dominance in e-commerce by improving the advertising algorithms it uses to generate revenue from brands trying to reach the 466 million active consumers on its online plat

2017-08-17 12:21:05
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Sanofi's Global Media Shifts to Mindshare After Review  

French pharma giant Sanofi has tapped WPP's Mindshare to handle its global media and Havas Media Group to field its U.S. media following a global review. Sanofi spent $1.5 billion in advertising in 2015, according to Ad Age Datacenter.GroupM's Mindshare will take over as the new global media agency partner covering more than 60 countries. Publicis-owned Zenith previously held most of the company's global media business.WPP has even more cause to celebrate; Sanofi also conducted a review of its c

2017-08-17 11:51:51
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GroupM Relaxes Viewability Standard for Social Video  

WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it will pay for, softening its requirements in social media and strengthening them elsewhere.GroupM and Unilever, a major client, three years ago said they wanted ads to meet largely stricter criteria than the industry's guidelines for viewability, which are meant to make sure consumers have a chance to absorb ads.Where the industry's Media Rating Coun

2017-08-17 11:25:38
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Watch the Newest Ads on TV From Apple, Gucci, Aldi and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: An Apple Music ad promotes a rising artist, Canadian R&B/soul singer-songwriter Daniel Caesar, as someone to discover on the streaming service. Gucci serves up a few beautiful people -- and a lot of flowers -- to hype

2017-08-17 09:32:33
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Print Topples the Confederacy  

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2017-08-17 08:26:21
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Facebook, Airbnb Go on Offense Against Nazis After Violence  

When white supremacists plan rallies like the one a few days ago in Charlottesville, Virginia, they often organize their events on Facebook, pay for supplies with PayPal, book their lodging with Airbnb and ride with Uber. Tech companies, for their part, have been taking pains to distance themselves from these customers.But sometimes it takes more than automated systems or complaints from other users to identify and block those who promote hate speech or violence, so companies are finding novel w

2017-08-17 06:14:47
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Ad Age Wake-Up Call: How Apple, Facebook and Starbucks Responded in Troubling Times  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders can't stop weighing in on white supremacists, the violence in Charlottesville, Va. and President Trump's reaction to the events there. Some quotable quotes:Facebook CEO Mark Zuckerberg: "It's a disgrace that we still need to say that neo-Nazis and white supremacists are wrong as if this is somehow not obvious." Zuckerbe

2017-08-17 05:28:20
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How One Creative's Brewing Hobby Influences His Work  

When Idea Farmer's Bob Partridge isn't working on his agency's clients like KitchenAid, Shutterfly, Subaru and Muscle Milk, the Los Angeles-based executive creative director is brewing beer, a longstanding hobby that he says influences his creative career.Partridge, a nationally certified beer judge, talked to Ad Age about how his brewing and competitive judging pastimes fit into his advertising lifestyle from both a structural and creative standpoint. (Oh, and he shares some beer recommendation

2017-08-17 04:50:30
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Ain't No Water in the Well: Turner's UEFA Deal Drains the Last of the Sports Rights Market  

Turner Sports on Tuesday became the latest programmer to kick the tires on an over-the-top streaming service, announcing that it will introduce a new venture next fall in conjunction with UEFA Champions League. In boosting the English-language license to the annual European soccer tournament from Fox Sports, Turner not only has set itself up with live content around which to build its OTT offering, but has effectively cleaned out the sports-media rights cupboard in the bargain.Turner began negot

2017-08-17 03:02:48
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Not Even Twitter Knows When Brands Should Stop Tweeting  

You could take America's temperature on Twitter, and sometimes it's just too hot for marketing.This week, for example, is proving to be a risky time for brands to use Twitter to share a silly meme, playfully "clap back" at a customer or riff on a made-up holiday. The platform has been filled with outrage and terrible news since white nationalists and supremacists clashed violently last Saturday with opponents in Charlottesville, Virginia, and President Donald Trump blamed "many sides."Of course,

2017-08-16 18:14:36
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Trump to CEOs Abandoning White House Councils: You Can't Quit, You're Fired  

President Trump says he's disbanding two advisory groups of American business leaders, after CEOs quit this week as the president faced blowback for failing to sufficiently condemn white supremacists.Trump made the announcement on Twitter, less than an hour after one of the groups was said to be planning to inform the White House that it would break up."Rather than putting pressure on the business people of the Manufacturing Council & Strategy & Policy Forum, I am ending both. Thank you all!" Tr

2017-08-16 14:26:21
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Target's TV Spots Win the Most Back-to-School Eyeballs  

TV may be the most expensive, but it may not be the most effective way of reaching the back-to-school crowd, one study showed.As the second-most crucial shopping season, back-to-school time attracts big marketing dollars. Last year, the period saw $251 million in advertising spending, up 12% from 2015, according to Kantar Media.For the period between June and early August, however, parents paid 8% less attention to back-to-school ads on TV than non-parents, according to a study from TVision Insi

2017-08-16 13:31:50
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Apple Plans $1 Billion Investment in TV Shows and Films  

Apple plans to spend about $1 billion on original programming in the next 12 months, intensifying efforts to compete with Amazon and Netflix in video streaming, according to people familiar with the plan.A new Los Angeles-based team, led by former Sony TV executives Jamie Erlicht and Zack Van Amburg, who were hired in June, will produce and buy television shows and films for Apple Music and other future video streaming products, said the people, who asked not to be identified because the plans a

2017-08-16 11:22:19
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Supply & Demand Signs Fogel, Michon Joins B-Reel Films  

Director Bryan Fogel has joined Supply & Demand for commercial representation. Fogel arrives as Netflix releases his documentary "Icarus," which the streamer acquired at Sundance for $5 million. The film earned "The Orwell" Special Jury Prize during the Park City festival, and won the first-ever Audience Award at The Sundance Film Festival: London. It also opened the Washington-based documentary festival, AFI Docs. Continue reading at AdAge.com

2017-08-16 09:43:20
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Ad Age Wake-Up Call: CEOs Face Hard Decisions About Trump, and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders are rethinking their messaging, and how close they want to get to the White House, in the post-Charlottesville Trump era. Wal-Mart's CEO Doug McMillon wrote to employees that Trump "missed a critical opportunity to help bring our country together by unequivocally rejecting the appalling actions of white supremacists," CN

2017-08-16 09:37:15
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Watch the Newest Ads on TV From Mtn Dew, PayPal, Dunkin' Donuts and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Mtn Dew (aka Mountain Dew) serves up two "Do the Dew" ads that are basically product porn -- with slow-mo close-ups of frosty bottles as the focus. PayPal positions itself as a competitor to Venmo (without actually nam

2017-08-16 09:08:24
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WeChat and Mobile Games Drive Growth at Chinese Internet Giant Tencent  

Tencent Holdings' quarterly profit got a huge boost from the success of its megahit gaming title Honour of Kings and an assist from advertising revenues.China's largest corporation reported a 70% surge in net income to a record $2.7 billion for the three months ended June. Sales rose 59% to $8.5 billion.Tencent's market valuation is near record highs, fueled by expectations it will continue to tap the spending power of 200 million gamers on Honour of Kings and deliver more hits. The title's popu

2017-08-16 08:44:02
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Marketer's Brief: Hyundai's New Pitch Is 'Google, Start My Car'  

Amazon's private label small but surgingAmazon's private-label program has been rising on the list of worries for marketers particularly the idea that Alexa will automatically steer orders to them. A new report by online sales tracking firm 1010data shows reason for concern but also how far Amazon has to go before its private labels pose threats akin to those of Walmart or even Kroger Co. Amazon Basics, the biggest private label, topped sales of $200 million in the first half, up 56% year over

2017-08-16 07:44:44
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Amid Racial Tension, Hyatt Pushes Understanding in New Spot  

Following a weekend of racial tension and violence, and this week's conflict-ridden political aftermath, one marketer is coming out with a message of unity. Hyatt Hotels has introduced the next chapter in its "World of Understanding" campaign platform with a video celebrating 50 years of inclusivity dating back to the chain's Hyatt Regency Atlanta hotel, which opened its doors to civil rights leaders in 1967.The two-and-a-half-minute video, released Wednesday on digital channels, includes the sp

2017-08-16 06:54:23
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It's Summertime, and for Broadcasters, the Livin' is Queasy  

On the heels of a second quarter that saw broadcast primetime C3 deliveries plummet 15% from the period a year earlier, the ratings free fall accelerated further in July as the exodus of younger viewers from traditional TV carried on with what's become to seem a sort of grim inevitability.According to Nielsen C3 data, broadcast ratings in July fell 17% from the analogous month in 2016, as deliveries of adults age 18-to-49 continued to be undermined by defections among viewers at the dewier margi

2017-08-16 06:29:51
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Advertising's Real Problem Is the Agency Commoditization Crisis  

Agencies are confronting a crisis of commoditization that could unravel the business. The sink-drain of commoditization keeps eroding margins on media and creative services, backing agencies into a position where they need to cheat to stay alive. That's the real cause of the production transparency (aka fraud) issues that the ANA has alleged. Any solution that doesn't address this isn't a solution at all.Yet lately a few voices, most prominent among them consultant Michael Farmer, have proposed

2017-08-16 05:31:09
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ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'  

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online publishers.The goals include better measuring how much money ad-tech and other "middle players" are siphoning out of the digital media marketplace between advertisers and publishers.Only 30 to 40 cents of every dig

2017-08-16 03:55:20
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'Fake President' Trump Is a 'Disgrace to the Office,' Says Chicago Sun-Times  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, Aug. 16:It's no exaggeration to say that the media is collectively in shock in the wake of President Donald Trump's Tuesday Trump Tower press conference. Social media too (#ImpeachTrump was a top 10 trending topic on Twitter much of last night). Anyway, let's get started ...1. A helpful guide from CNN's Gregory Krieg: "The 14 most shocking comments from Trump's Charlottesville news conference," including: Co

2017-08-16 03:38:41
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Dodge Deletes `Roadkill' Posts After Social-Media Backlash  

Fiat Chrysler Automobiles' Dodge brand deleted social-media posts promoting drag races that took place the day the driver of one of its vehicles killed a protester and injured at least 19 others in Charlottesville, Virginia.Until Tuesday afternoon, the last four posts on Dodge's Twitter account used the hashtag #RoadkillNights, referring to a series of races held Saturday near Detroit that the brand sponsored. That same day, an Ohio man drove a Dodge Challenger into a group of counter protesters

2017-08-15 19:26:35
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PepsiCo CEO Comes Under Fire as Trump Advisory Council Splinters  

Color of Change, a nonprofit racial-justice group that previously targeted Uber and Walt Disney, is coming after PepsiCo CEO Indra Nooyi.The organization is pressuring Nooyi to step down from President Trump's business-advisory council after he was slow to condemn white-supremacist violence last weekend in Virginia. Campbell Soup CEO Denise Morrison, another Trump adviser, will be a target of the campaign as well, said Rashad Robinson, executive director of the group, which claims 1 million onli

2017-08-15 15:33:44
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Verizon Ends Its YouTube Boycott  

Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns about the kinds of content appearing near its brand.John Nitti, chief media officer at Verizon, says the company has hired Integral Ad Science, an outside ad analytics company, to verify both that it's only paying for ads that have a sufficient chance to be seen and that those ads aren't running near anything offensive, violent or otherwise unsuitable.Verizon is still test

2017-08-15 13:54:57
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Facebook, Amazon Become Weapons in Restaurant-Ordering Arms Race  

The cutthroat restaurant industry is getting increasingly aggressive about technology, enlisting Facebook and Amazon in their race to make it easier for customers to order and pay for their food.Last month, TGI Fridays began letting customers foot the bill using their Amazon accounts. And pizza chains are locked in an escalating battle to adopt new ordering methods -- a contest that involves chat bots, voice-activated devices and social networks.Papa John's International went so far as to declar

2017-08-15 07:53:58
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Watch: Who Slammed Trump Hardest? Colbert, Kimmel, Meyers or Fallon?  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Tuesday, Aug. 15:There's a lot (really, too much) to cover, so let's just get started ...1. "Pressure is mounting on President Trump to dump his controversial chief strategist Stephen Bannon after this weekend's racial violence in Charlottesville, Va., provoked widespread anger at the nationalist wing of Trump's White House," The Hill's Jonathan Easley and Jordan Fabian report this morning. Democrats, and some Republic

2017-08-15 07:11:29
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Ad Age Wake-Up Call: Three CEOs Dump Trump and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Three CEOs dropped out of President Trump's advisory council after he was roundly criticized for a weak initial response to the violence in Charlottesville, Va. Intel's Brian Krzanich and Under Armour's Kevin Plank departed after Merck's Kenneth C. Frazier made the first move, The New York Times reports. Trump's response to Frazier was a Twitt

2017-08-15 05:15:46
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Samsung Keeps Spending on Online Video, Taking 2 of Top 3 Spots on Viral Video Chart  

Tech marketers made their usual forceful showing in video advertising over the week through Sunday, with LG piling on another 19 million views for its campaign promoting a TV, Samsung running up the score on a safety campaign and Samsung (again) promoting its J7. And that's just the top three spots: Amazon and Apple appear further down.As always, the chart includes both paid views, otherwise known as ads, and "organic" views of the sort consumers would ordinarily consider "viral." Continue read

2017-08-15 04:26:32
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More, More, More: Winning the Race to Make Enough Content  

Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and iPhone, and free publishing tools, like Instagram and Facebook. As a result, I'd say there likely is ~10,000X as much content available as there used to be. Continue reading at AdAge.com

2017-08-15 03:55:03
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Mashable Hires Bankers to Study Options Including Sale  

Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified discussing private information. The company said Tuesday it hired LionTree Advisors months ago to seek more capital and isn't in conversations about a sale.Pete Cashmore, who founded the media company at age 19 i

2017-08-15 03:24:36
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Which Came First, The Taco or the Egg?  

That good old breakfast standby, the egg sandwich, has some new competition.Taco Bell is getting "naked" again, dropping its usual taco shell for a Naked Egg Taco, where a fried egg is the shell. Folks eager to try it early can do so by reserving -- yes reserving -- on Open Table. Chick-fil-A, meanwhile, is replacing its breakfast burrito with an updated version and offering a breakfast bowl with either sliced chicken nuggets or sausage.Adding breakfast items to the menu is another way chains ar

2017-08-15 03:22:14
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Tonge Appointed Head of 4Creative, Chamberlin Joins Huge  

Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency. Tonge, named one of AgeAge's Creatives You Need to Know earlier this year, previously was head of creative and design at 4Creative, in which role she oversaw the main channel rebrand in 2015 and the Rio Paralympics 2016 campaign We're the Superhumans, which won two black D&AD pencils and a film Grand Prix at this year's Cannes Lions. She will replace Chris Bovill and John Allison, who announced earlier this ye

2017-08-15 03:03:40
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Watch the Newest Ads on TV From Samsung, GoDaddy, GoGurt and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Yogurt gets consumed at a ... let's just say leisurely pace in a new ad for Oui (Jessica Wohl has the backstory: "A French 'Girl' With Three Lovers Stars in Yoplait's First Oui Brand Campaign" at Creativity). Meanwhile

2017-08-15 01:54:31
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Why Forward-Thinking Companies Put Marketers on Their Boards  

Over the past decade, we've all seen how rapidly the the influence of marketing in the C-suite has expanded. Despite this, and even while chief marketers are primed to take over the lead in technology spending this year, representation from marketing isn't growing nearly as fast on boards. In 2016, only 2.6 percent of board members had marketing expertise.In the age of customer-centered business, how can this be?Marketing still faces an uphill battle with leaders who grew up in a different busin

2017-08-15 01:25:53
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Droga5 Wants to Introduce Poets, Playwrights to Advertising  

If you're an 18-year-old Twitter wunderkind or a sexagenerean rocker looking for a desk job a new program from Droga5 may be for you.The agency is launching D5in10 Academy, a crash course into the creative side of advertising aimed at drawing in people who may not have otherwise landed in the industry.The Academy seeks creative people who may be accomplished in music or poetry, but never knew how to get their foot in the door at an agency, couldn't afford the schooling typically needed for tho

2017-08-15 01:22:49
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Watch the Newest Ads on TV From Monster Energy, Windex, Sprint and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time overr the weekend.A few highlights: MMA fighter Conor McGregor gets all sweaty -- and presumably thirsty and tired -- as he endures a brutal workout; fortunately, he's got a can of Monster Energy to chug down. An unwitting family gets hooked (lit

2017-08-14 21:23:11
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Grey Matter: What Shonda Rhimes' Move to Netflix Means for ABC  

With three shows on the ABC schedule for next season and two more in the works, Shonda Rhimes dramas filled with salacious sex and scintillating scandal have come to epitomize the alphabet network. So as the showrunner ends her 15-year relationship with ABC and decamps for Netflix, the broadcaster -- and its advertisers -- face with a new urgency to locate its next big hit.As things stand. ABC's "TGIT" lineup on Thursday nights might as well be called TGFS: Thank God for Shonda.Rhimes' four show

2017-08-14 17:18:12
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Angry Birds Set to Lay Golden Egg With $2 Billion IPO Value  

The angry birds at Rovio Entertainment Oy are set to lay a golden egg for the company's founders.The firm is planning an initial public offering as early as next month that could value the maker of the "Angry Birds" mobile games and movie at about $2 billion, said people familiar with the matter.The company could raise about $400 million from a local market listing, the people say, asking not to be identified as the details aren't public. No final decisions have been made and the company could a

2017-08-14 13:16:31
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How AB InBev is Trying to Woo Hungry Employees  

In nine years at Anheuser-Busch InBev, Alexis Smith has worked in two countries on multiple brands spanning duties like brand management, sports and entertainment marketing and sales. Last year, she took a human resources role, even though she had no formal HR training or experience. Smith, 31, represents the typical AB InBev employee: Young, ambitious, and learning on the fly at a breakneck pace.For the 200,000 employees at the world's largest brewer, the high-paced culture has obvious upsides,

2017-08-14 11:05:54
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8 

Passwords: What if Everything You Know Is Wrong?  

Every time there's a notable cybersecurity breach, someone (even me) writes a comprehensive primer on the proper way to create "secure" passwords. Lather, rinse, repeat. Until a few years ago, everyone (including me) based their password advice on a 2003 paper from the National Institute of Standards and Technology (NIST), with the catchy title "NIST Special Publication 800-63." The paper recommended that passwords be cryptic, contain special characters, and be as close to nonsense as possible.I

2017-08-14 10:13:48
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13 

Yoplait's First Campaign for Oui Is Not Your Mama's Yogurt Marketing  

Oui by Yoplait plays on its French heritage in the brand's first ad campaign, which focuses on the French girl who gets what she wants, whether that's a jar of the new yogurt or time with her three lovers.Yes, there are three. And yes, the word lovers is being used in a yogurt campaign.Oui by Yoplait is General Mills' big bet responding to the explosive growth of brands including Chobani, Noosa and Siggi's in recent years, while more established yogurts including Yoplait have suffered. Last year

2017-08-14 08:51:41
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14 

'Courage for Violence, Thanks to Donald Trump': A German Newspaper Responds to Charlottesville  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Monday, Aug. 14:First I'll direct your attention to my colleague Angela Doland's Ad Age Wake-Up Call post from early this morning for her digest of some big media and marketing developments (including Shonda Rhimes' move to Netflix after 15 years of making hit shows for ABC). As for the other interlinked stories that continue to grip the global media, well, let's get started ...1. Helpful: "A timeline of the deadly wee

2017-08-14 07:56:10
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15 

Merck CEO Quits Trump Council Over Response to Charlottesville Violence  

Merck & Co.'s CEO resigned from President Donald Trump's council of manufacturing executives Monday, saying "America's leaders must honor our fundamental values" by rejecting expressions of hatred, bigotry and group supremacy. He was almost immediately attacked by Trump on Twitter.Following a weekend of violence in Virginia involving white supremacist groups that Trump has been criticized for not taking a forceful enough stand against, Merck CEO Ken Frazier said "as a matter of personal conscien

2017-08-14 05:24:57
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4 

Ad Age Wake-Up Call: Netflix Signs Shonda Rhimes and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: TV producer Shonda Rhimes is heading to Netflix after a 15-year streak of hit-making at ABC Studios, The Wall Street Journal reports (paywall), calling the move "the clearest sign yet of an arms race for talent between new and old entertainment industry giants." The "Scandal" and "Grey's Anatomy" producer will start working on new Netflix show

2017-08-14 04:46:55
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3 

Charlottesville Fallout: Google Decides to Boot Daily Stormer Site After Three Hours  

A website that describes itself as "The World's Most Genocidal Republican Website" and includes sections titled "Jewish Problem" and "Race War" became a hot potato for prominent web-hosting brands after its coverage of the violence in Charlottesville, Va.Critics used Twitter to call on GoDaddy to drop the site, Daily Stormer, after it published a crude, negative article about the young woman, Heather Heyer, who died Saturday protesting white nationalists. GoDaddy agreed: Continue reading at AdA

2017-08-14 02:44:31
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3 

Target Agrees to Buy Software Company as It Chases Amazon  

Target, looking to improve its digital business amid increased competition from Amazon, has agreed to acquire a software company that manages local and same-day deliveries.The discount chain is buying Grand Junction, a San Francisco-based startup that links retailers and other distributors to a network of more than 700 carriers across North America. Grand Junction currently handles the same-day delivery service for Target's store in Manhattan's Tribeca neighborhood.The deal is part of a broader

2017-08-14 02:31:13
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6 

Ad Age Wake-Up Call: Netflix Hires Shonda Rhimes and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: TV producer Shonda Rhimes is heading to Netflix after a 15-year streak of hit-making at ABC Studios, The Wall Street Journal reports (paywall), calling the move "the clearest sign yet of an arms race for talent between new and old entertainment industry giants." The "Scandal" and "Grey's Anatomy" producer will start working on new Netflix show

2017-08-14 02:12:09
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8 

Tiki: 'We Do Not Support' White Supremacist Torch March  

On most days, backyard torch maker Tiki fills its social media feeds with frivolous messages like encouraging people to buy its products to help celebrate national picnic month. But this weekend Tiki was forced to distance itself from the torch-bearing white supremacists who marched Friday night in Charlottesville, Va., as part of the "Unite the Right" rally that led to the death of one counter-protester on Saturday when she was run over by a car.While no one was accusing the brand of having any

2017-08-13 03:46:33
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6 

Hackers' Assault on Premium TV and Movies Is an Attack on Ad-Free Media  

Sony. Netflix. And now, HBO.While the 2014 hacking at Sony Pictures pushed entertainment giants to take computer security more seriously, recent incidents have exposed weaknesses throughout Hollywood's food chain. Last week, as HBO investigated a cyberattack on its own systems, an unaired episode of its hit show "Game of Thrones" appeared online following an unrelated breach at a pay-TV partner in India. In April, when 10 episodes of Netflix's "Orange Is the New Black" leaked, the incident was t

2017-08-11 18:45:19
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18 

Startups Say Never Pump Gas Again. They'll Come Do It for You  

For Dana Dwyer, an Oracle employee and mom, a full tank of gasoline at the end of her workday is something she describes with just two words: "It's happiness."Dwyer spends an hour each morning fighting through 20 miles of Bay Area traffic to get her child to school and herself to work. At night, "making one more stop to the gas station is the last thing I want to do," she said in a telephone interview.That's music to the ears of Frank Mycroft, the CEO of Booster, and competitor Michael Buhr, the

2017-08-11 14:12:04
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20 

Cannabis Ad Finds a High Audience  

As cannabis brands around the country grapple with legal woes in advertising their products, one company has found a way to reach millionswhile they're already high.Wikileaf, a price-comparison app for the legal cannabis market, is running an in-flight ad on Virgin America's domestic routes with the app's commerical playing on every seatback with a screen. The campaign, which began in mid-June, runs through mid-September. Wikileaf CEO Dan Nelson says it's expected to reach nearly 8 million passe

2017-08-11 12:20:16
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10 

Fox Finds That Fewer Ads on TV Don't Necessarily Mean Less Ad Revenue  

Fewer TV commercials don't necessarily have to mean less ad revenue.Fox Networks Group is lowering the national ad load in Sunday's broadcast of the Teen Choice Awards by 20%, but the awards show is on track to book 30% more ad revenue than last year, according to Suzanne Sullivan, exec VP of entertainment ad sales.The Teen Choice Awards are the latest front in a growing experiment in TV, where ratings are on a long-term decline. The awards show itself drew just 1.8 million viewers last year, a

2017-08-11 09:16:35
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12 

Video Rant of the Week: Fire and Fury Edition  

OK, so, think of this as a rant of the week about ... THE rant of the week.President Donald J. Trump took a break on Tuesday from swinging his golf clubs at his New Jersey resort to rattle his saber.Fire AND fury! Continue reading at AdAge.com

2017-08-11 09:16:08
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3 

Watch the Newest Ads on TV From Kia, Bud Light, Nissan and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Bud Light offers up a couple variations on a theme (E.J. Schultz has the backstory on the new campaign: "Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light"). Charlie "It's Always Sunny in

2017-08-11 07:39:19
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7 

Ad Age Wake-Up Call: More Problems for Google, and Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Google CEO Sundar Pichai canceled a highly awaited all-staff meeting to talk about that infamous memo: a 3,300-word treatise from an engineer who claimed women in tech can't tolerate stress like men do, Recode says. The engineer, James Damore, was fired and has become a cause celebre for the alt-right. Recode says employees were worried that p

2017-08-11 05:45:49
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12 

Watch the Mooch, 'King of Idiot Mountain for 11 Days,' FaceTime His Way Onto 'Weekend Update'  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, Aug. 11:1. "CNN severed ties with Jeffrey Lord on Thursday, hours after he ignited controversy by tweeting the words 'Sieg Heil!' at a prominent liberal activist," CNN's Brian Stelter writes in a post published at 8:47 p.m. last night about the ouster of "the first explicitly pro-Donald Trump commentator to join the network, back in August 2015, two months after Trump entered the GOP primary race." But the most

2017-08-11 03:01:34
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7 

Agency Brief: Chili's, Cheese and Birth Certificate Backpacks  

Well, the dog days of summer are finally here. And the cat days, since Tuesday was International Cat Day, a pseudo-holiday that received quite a bit buzz on Twitter from you agency folks (ahem, FCB Global, Y&R, DigitasLBI).Anyway, let's see what Agency Brief has in store on this summer Friday.Bathrooms, not ban rooms Continue reading at AdAge.com

2017-08-11 01:35:52
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3 

How WorkForce Created a Lead-Gen Workhorse  

No chief marketing officer understands how to scale a marketing program quite like Denise Broady. After getting her start consulting at small shops, then becoming the global chief operating officer at SAP's industry cloud organization, she's returned to another small company called WorkForce, which specializes in making timesheets, as she puts it, "sexy again."Its headquarters in Livonia, Michigan, belies the company's global scope, which includes offices in Australia and the U.K. But when Broad

2017-08-11 01:04:15
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16 

Buy Ads Based Off President's Tweets? Bloomberg Media Says Why Not  

Marketers may soon be able to cash in on the president's tweets.Bloomberg Media on Thursday described its latest ad offering, a product called Trigr that taps Bloomberg Terminal data to let marketers display ads in response to financial developments.It's meant to streamline the process of getting creative up in tune with events like a shift in the stock market, gas prices or the fortunes of a particular business sector. That's usually not easy: The process can take "one to five hours," says Dere

2017-08-10 22:34:54
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49 

TV Bland: First up on Facebook's Tame Video Service is a Show About Cheese  

Credit: Illustration by Ad AgeFacebook's new video hub, Watch, announced on Wednesday, seems to be taking the safe road. Its offerings, from partners including The Atlantic, Hearst, Mashable, ATTN, National Geographic, Cond Nast and NASA, are free of partisan politics and hard-hitting newsat least, for now.The sharpest programming might be a show about cheese, produced by The Insider, which takes Insider staff around the world to sample, well, cheese. Continue reading at AdAge.com

2017-08-10 19:21:13
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15 

Fox Sports Wants College Football Fans To Live in the Moment  

With the addition of the Big Ten to its lineup, Fox Sports hopes to become a more formidable force in College Football. So Wieden & Kennedy New York went for drama in its first work for the network since it parted ways with ESPN after 25 years.A radically different tone than the agency's humorous "This is Sportscenter" efforts for ESPN, "Don't Look Ahead" highlights the intense rivalries and deep passions of College Football teams and their fans, telling viewers that "every game is everything."

2017-08-10 18:05:57
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6 

Snapchat Adds Users at a Slower Rate as Losses Pile Up  

Snapchat CEO Evan Spiegel wasn't in a dancing hot dog mood on Thursday.Spiegel came off as slightly frustrated with Wall Street analysts during Snapchat's earnings call -- it's second as a publicly traded company -- after announcing disappointing results. Snapchat's ad revenue was lower than forecast, as was user growth.The 27-year-old CEO and his top lieutenant COO Imran Khan explained to Wall Street that there were challenges, but that the company was progressing and innovating in core areas l

2017-08-10 14:05:37
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13 

Watch the Newest Ads on TV From JC Penney, Rooms to Go's iSofa and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: JC Penney mixes seasonal marketing metaphors with its back-to-school sale featuring "night-to-day doorbusters." Rooms to Go plugs its customizable iSofa -- which is sort of like an iPhone except it's not a phone and it

2017-08-10 13:18:46
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6 

New 'Fire and Fury'-Brand Nuclear War Faces More Resistance in the Marketplace  

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Thursday, Aug. 10:First, a couple notes: We lived to see another day! And sorry, but yes, this is real life. Anyway, let's get started ...1. Time magazine's just-released latest cover story makes me think that the countdown clock for Gen. John Kelly's eventual ouster from the Trump administration has officially begun: Continue reading at AdAge.com

2017-08-10 06:43:19
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11 

Bud Light is the Antidote to 'Overwhelming' Craft Beer Selection, Says Bud Light  

Bud Light, which has struggled amid the craft beer revolution, has a new message for drinkers: Simple beer is good, too. In new ads the nation's largest brew touts its "four essential ingredients" -- water, rice, barley and hops -- while poking fun at more complex brews with depictions of absurd concoctions like a beer garnished with a lobster claw.The two spots, by Wieden & Kennedy, mark a new marketing phase in which Bud Light will put a concerted effort on promoting its liquid credentials, wh

2017-08-10 06:29:16
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2 

Save the Banner, Ditch the Click  

While there are some standout exceptions, the banner ad has seen better days. Although it was once a bona fide breakthrough in marketing, issues like banner blindness, ad blocking and poor performance have brought ROI into question. Add the fact that, according to an Adobe study, 33% of consumers find display ads completely intolerable, and it does seem like it's time for the industry to move on.For better or for worse, however, the banner is an integral part of the ad ecosystem. And while legac

2017-08-10 06:10:33
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9 

Blue Apron Cuts Marketing Budget and Customer Count Drops  

In its first earnings report as a public company, Blue Apron Holdings delivered what investors wanted: a significant decrease in spending on marketing. That move came at a price, however. While revenue beat estimates, the meal-kit delivery company lost customers, sending shares tumbling.Blue Apron, which sells boxes packed with fresh ingredients and recipe cards to make dinner at home, needs to spend heavily on marketing to educate consumers on the concept and distinguish itself from the dozens

2017-08-10 05:48:10
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3 

Without Disney, Netflix Needs to Produce More Movies of Its Own  

Walt Disney's break with Netflix increases pressure on the streaming service to produce more of its own programs and shore up its movie catalog as other media companies withhold their most valuable TV shows and films.Disney is the largest supplier yet to withdraw programming from Netflix, which has morphed from friend of Hollywood to rival in the past few years. Scripps Networks Interactive opted not to renew deals giving its shows to Netflix, while executives at 21st Century Fox and Time Warner

2017-08-10 04:37:28
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10 

KBS Exec Exodus Continues as President Heads for Heat  

KBS President Katie Klumper is heading to Deloitte's Heat to lead the New York operation, the latest in a string of high-level departures at the MDC shop in the last few months.Klumper's departure closely follows the exit of Global Strategy Officer Jonah Bloom and Global Chief Technology Officer Matt Powell, the latter of which will officially step down at the year's end. Klumper, who has been with the shop for seven years and started as an account director, says her decision to leave was not af

2017-08-10 04:19:49
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9 

Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone  

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the programming.The video hub is called "Watch," and will appear as a tab in the mobile app and also be featured on the desktop web. Facebook has dubbed its episodic video creations -- wait for it -- "shows." They

2017-08-10 03:45:29
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16 

Here's What Advertisers Should Look For in Snapchat's Crucial Quarterly Report  

Is Snapchat the next Twitter -- stagnant and stuck -- or does it still have a shot at being the next Facebook or Instagram?That's the question as Snapchat parent Snap Inc. heads into its second quarterly report as a public company amid some concerns about the breadth of its horizons."Snapchat was seen as a heavy counterweight to Facebook and Google," said one ad agency executive, speaking on condition of anonymity. "Now there's second-guessing. It could be more like Twitter." Continue reading at

2017-08-10 03:13:48
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15 

Timoner Joins Saville, Not to Scale Opens L.A. Office  

Saville Productions has signed documentary, film and commercial director Ondi Timoner for U.S. representation. Timoner is currently shooting the biopic "Mapplethorpe," to be released in 2018, starring Matt Smith as Robert Mapplethorpe. Her documentary and film work includes "Dig1" (2004), "Join Us" (2007), We Live in Public," (2009), "Cool It" (2010), "Brand: A Second Coming" (2015) and the recently-released 10-hour Viceland documentary series "Jungletown." Continue reading at AdAge.com

2017-08-10 03:13:36
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5 

Ad Age Wake-Up Call: The ACLU's Fight to Protect Ads, Plus Other News to Know Today  

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Facebook wants to vacuum up even more of everyone's time and attention with a new video hub called Watch. As Ad Age's Garett Sloane points out, Facebook's shiny new invention has a lot in common with old-school TV. Since Facebook's algorithms will suggest shows based on people's interests and friends, Buzzfeed wonders whether the video hub wil

2017-08-10 02:56:04
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11 

Verizon Struggles to Sign Networks Up for Online TV  

Verizon is struggling to complete deals for the planned debut of a new online TV service, according to people with knowledge of the matter who said the company isn't close to agreements for many of most-watched networks.A plan to start selling packages with dozens of channels has slipped to fall from summer and could be put off further, said the people, who asked not to be identified discussing the private business negotiations. Executive turnover in Verizon's video team and internal discussions

2017-08-10 01:27:11
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2 

Macy's Pins Hopes on New Marketing  

It all comes down to the marketing for Macy's.The beleaguered department store showed a glimmer of hope Thursday when it reported better-than-expected second-quarter earnings. But the chain still expects a sales decline for the year as a whole. Executives called out the brand's new marketing strategy, rolling out next month, as an expected bright spot."We're excited about the new launch of our marketing strategy in September and the new loyalty program in October," said Jeff Gennette, who took o

2017-08-10 01:04:17
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1 

DeepMind, Master of Go, Struggles to Crack Its Next Milestone: 'Starcraft II'  

.teads-inread { display:none; } Continue reading at AdAge.com

2017-08-09 20:48:25
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16 

Watch the Newest Ads on TV From State Farm, Red Robin, DNA Testing Service Helix and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: "So many Americans struggle with finances," an announcer says in a State Farm commercial that promotes the financial literacy tools available at LetsStartToday.com. Red Robin plugs its "Yum 2 Go" mobile-ordering app. A

2017-08-09 17:34:31
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6 

NBC Shuts Down Web Comedy Service  

NBC Universal's ad-free, comedy-focused subscription video service, Seeso, is shutting down as the media division of Comcast Corp. focuses its digital strategy on investments like BuzzFeed and Snapchat.In a Facebook post, Seeso said much of its comedy content has found a new home at VRV, a video app that includes channels like Crunchyroll and Machinima.Seeso had only arrived in January 2016, priced at $3.99 a month. It featured stars such as Amy Poehler and the British comedy troupe Monty Python

2017-08-09 12:40:45
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1 

LG Plays Soccer and Scores in This Week's Viral Video Chart  

Two soccer stars kick balls at TVs in this week's top viral video.Steven Gerrard, a former player and current coach, and Adam Lallana of Liverpool star in LG's pseudo-dramatic "Nano Cell Super Match" spot, which pits them against each other in a match of accuracy and strategy. Kicking balls at a nine-panel screen, the two players aim for the highest numbersonly to discover that the TV's that not a Nano Cell hides negative signs (e.g., -9) at tight angles. LG's panels, however, clearly show negat

2017-08-09 08:49:23
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2 

New ANA Report Claims Non-Transparent Production Practices at Agencies  

A report set to be released Wednesday by the Association of National Advertisers claims that advertising agencies and holding companies engage in non-transparent practices when it comes to the production of commercials, music, events and other materials such as asking independent post-production houses to submit bogus, inflated "check bids" so that agencies can route jobs back to their in-house production shops.The findings come eight months after reports that the U.S. Department of Justice was

2017-08-09 07:13:40
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5 

Diversity Memo Drama Poses Biggest Public Test for Google CEO  

In almost two years as Google's CEO, Sundar Pichai has weathered multiple storms with relative ease. His search engine came out of the fake news brouhaha largely unscathed. He watched his employees walk out en masse over immigration restrictions ordered by President Trump, lending his support without drawing heat from the White House. He avoided major fallout after scores of advertisers boycotted YouTube over offensive video content. And he's continued to post double-digit sales growth, helping

2017-08-09 06:21:38
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3 

Marketer's Brief: Move Over Four Loko, Here Comes 'Natty Rush'  

.highcharts-container svg { font-family: Helvetica,sans-serif !important; font-size: 15px !important; Continue reading at AdAge.com

2017-08-09 06:02:19
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2 




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