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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Traffic Authentication: The Most Nettlesome Issue in Ad Tech  

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more tran

2017-06-23 10:59:44
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Why CMOs Shouldn't Hate Agencies That Are Lion-Obsessed  

In John Immesoete's recent Ad Age op-ed, "Here's Why CMOs Hate Agencies That Are Lion-Obsessed," he describes a chief marketing officer who came to his agency and told him what he thinks about agencies that win awards. It's not pretty:"I'm a CMO of a company that is losing sales, bleeding to death slowly. I need solutions for growth. You know why? Because we have an accountability to our investors, shareholders and board to grow. I need people who can help me achieve this, not win Cannes Lions.

2017-06-23 10:52:05
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Amazon's Food Offensive Forcing Supermarkets Into 21st Century  

Walk into a grocery store 10 years from now, and you'll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant.What you probably won't see is a random stockpile of food and a long line at the register.Time-consuming trips and a cumbersome checkout process are some of the top challenges that grocery stores aim to tackle in coming years, and the stakes are high. Online delivery services and deep-discount chains are threatening to upend supermarkets' long-held

2017-06-23 10:17:18
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Google Will Stop Reading Your Emails for Gmail Ads  

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users' email contents. The decision didn't come from Google's ad team, but from its cloud unit, which is angling to sign up more corporate customers.Alphabet Inc.'s Google Cloud sells a package of office software, called G Suite, that competes with market leader Microsoft Corp. Paying Gmail users never received the email-scanning ads like the free version of the program, but some business customers w

2017-06-23 09:21:48
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Cannes Daily Blog Day Six: How Festival Organizers Are Reacting to Turmoil Over Publicis' Pullout  

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2017-06-23 06:52:09
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When AI Fails (and What We Learned)  

Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict what you want to buy; Spotify leverages it to select music for your playlists; and digital assistants like Apple's Siri are AI tools personified.But among those successes are plenty of missteps. As far as the technology has come, AI isn't foolproof, in part because the humans who design it aren't. But let's not take down the companies that make mistakes: by pushing

2017-06-23 01:37:04
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China Clamps Down on Webcasting by Weibo and Other Media Firms  

China's broadcasting regulator ordered Weibo Corp. and two other internet media firms to halt video and audio webcasting, accusing them of operating without a license and disseminating opinions potentially harmful to social stability.The State Administration of Press, Publication, Radio, Film and Television said services operated by companies including Weibo -- often called China's Twitter -- had been broadcasting negative commentary in violation of government regulations. The regulator didn't s

2017-06-22 22:45:52
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Publicis Groupe CEO Tries to Calm Alarm Over His Cannes Ban  

Two days after stunning the ad industry by pledging that Publicis Groupe will sit out next year's Cannes International Festival of Creativity, President-CEO Arthur Sadoun spent Thursday trying to ease fears inside his holding company that the move would backfire.In a closed-door meeting at the luxurious Majestic hotel, Sadoun assembled 200 of his top creative leaders and singled out what he described as a symbol of the agency world's woes: The Snapchat-branded ferris wheel that towers near the e

2017-06-22 17:14:53
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Digital Celebrities Rely on New Trade Group to Set Ad Disclosure Rules  

Andrew Fitzpatrick, online-famous for his humorous beat-boxing videos under the pseudonym 80Fitz, makes money from work for brands as an influencer, incorporating their products into his videos. The problem? There aren't clear rules for how to say he's been paid."I've done 25 to 30 campaigns for Fortune 500 companies and I think over the years the disclosure practices have literally never been consistent," he said. "Sometimes they want a hashtag, sometimes they don't require any disclosure at al

2017-06-22 17:08:22
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Campbell Soup Hires VP To Helm Digital Acceleration Push  

Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing organization with the aim of expanding its digital efforts throughout the company.Matt Pritchard has joined Campbell in the new role of VP-digital acceleration group. He had been global head of digital at GlaxoSmithKline Consumer Health and previously worked on Kellogg Co.'s European digital strategy and operations. Pritchard reports to Chief Commercial & Marketing Office

2017-06-22 14:42:35
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How to Accessorize Your Lions, and Other Advertising Tips From David  

Not taking yourself too seriously is one of the hallmarks of David and its work for Burger King. That's why the agency came to Cannes prepared to accessorize its Lion trophies with little crowns and medallions, evoking the King. Except the agency only brought about 20 crowns, and by Thursday the WPP shop had won 26 Lions, including two Grand Prix for Burger King, and Heinz' first two gold Lions ever at the festival.Anselmo Ramos and Gaston Bigio, along with Fernando Musa, started David as a part

2017-06-22 13:03:28
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Watch the Newest Ads on TV From PlayStation, E-Trade, Beautyrest and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, PlayStation presents a claymation world where traditional cable TV services are two

2017-06-22 10:49:51
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Police Raid Havas Headquarters Amid a Probe Into Party at CES  

French police raided Havas' headquarters this week as investigators probe how it was awarded a contract to organize a party promoting French tech startups during the Consumer Electronics Show in Las Vegas last year, news reports said.A government agency that promotes French companies overseas tapped Havas to put on the January 2016 party. About 500 people reportedly attended the event, which took place on the sidelines of CES, including then-Economy Minister Emmanuel Macron. Macron was elected p

2017-06-22 09:57:37
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Why CMOs Shouldn't Hate Agencies That Are Lion-Obsessed  

In John Immesoete's recent Ad Age op-ed, "Here's Why CMOs Hate Agencies That Are Lion-Obsessed," he describes a chief marketing officer who came to his agency and told him what he thinks about agencies that win awards. It's not pretty:"I'm a CMO of a company that is losing sales, bleeding to death slowly. I need solutions for growth. You know why? Because we have an accountability to our investors, shareholders and board to grow. I need people who can help me achieve this, not win Cannes Lions.

2017-06-22 07:19:11
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Video Rant of the Week: Shut the Cannes Up  

So you got to go to Cannes, did you? Well, we know your brain is fuzzy from ros, but don't forget that a lot of us aren't there. So quit rubbing our noses in it with all those Instagrams and Facebook posts. We get it. There's a lot of sun, fun and celebrity.We really don't need to hear your ramblings about how exhausted you are. Your funny little tweets about "If this is Tuesday it must be R/GA" or "Who do I have to kill to get into the MediaLink party?" aren't so amusant to us. And if you've se

2017-06-22 06:22:07
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Saatchi & Saatchi's New Directors Showcase Shines Light on Gender Inequality  

The hot topic of gender inequity in the industry played out today at Saatchi & Saatchi's annual New Directors Showcase, which opened with a film that invited the audience to see things from two different perspectives.The poetic, visually stunning "Open Your Eyes," directed by Jake Dypka and Hollie McNish, depicts two different stories simultaneously. One showed the "male" experience of gender stereotyping while the other illustrated the "female" point of view. The audience could choose which to

2017-06-22 05:48:06
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In This Dystopian Sci-Fi Film from Budweiser, Beer Can Set You Free  

In the U.S., Budweiser has been plugging its Made-in-America message with U.S.A.-themed ads and labels. In China, obviously, it has a different tactic. Budweiser's new summer campaign there involves electronic dance music and a sci-fi film set in a dystopian future where a bottle of Bud can set you free.The four-and-a-half-minute ad, by CAA Marketing, features pop superstar Eason Chan as a bartender who helps actress Fish Liew escape from a gray, monotonous world, finding refuge in a dance club

2017-06-22 05:28:56
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Cannes Daily Blog Day Five: Sorrell Says Cannes Might Need a New Location  

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2017-06-22 04:45:03
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The Death of Creative Excellence  

In the dim and distant past, a friend of mine worked as a psychologist at a notoriously tough jail in Scotland.In an attempt to lighten the grim atmosphere of the lifers' wing, the warden decided to hang prints of classic paintings in the common areas there.This action had no particular effect other than inspiring some of the inmates to take up painting. Continue reading at AdAge.com

2017-06-22 04:22:11
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Cannes Daily Blog Day Five: Are You There Arthur? It's Me, Marcel  

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2017-06-22 03:51:59
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How to Build Relationships That Grow (It's Not Through Marketing)  

"I really believe that marketing won't help you grow your business," says Jon Ferrara.A dangerous lead given the audience of this column. But suspend your disbelief just for a moment. As the founder of Nimble, a relationship management app for those of us with thousands of contacts and no time to nurture them, Ferrara gathered 100,000 Nimble users and converted 15% of them to paid subscribers -- with no marketing budget at all.How? By building value-adding relationships -- not with customers, bu

2017-06-22 02:15:27
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News Corp. in Advanced Talks With Facebook on Subscriptions  

News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it is that the value of content should be recognized," Thomson said in an interview at a media industry conference on Wednesday in Turin, Italy. "We are in the middle of negotiations with Facebook on a subscr

2017-06-22 01:57:40
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Nice Work If You Can Get It: As May C3 Ratings Fall 14%, Network Ad Revenue Rises  

The final month of the 2016-17 broadcast season was something of a disaster from a ratings perspective, although in keeping with the dynamics of the TV marketplace, the exodus of viewers didn't precipitate a drop in ad spending.According to new research from Standard Media Index, broadcast ad revenue in May ticked up 1% over the month a year earlier, as the networks booked some $1.36 billion in commercial time. Broadcasters registered the slight increase despite having to gut out a 13% drop in p

2017-06-21 22:10:50
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An Odd Soccer Field and Public Pay Phones Win Design Prizes  

Two emerging marketsThailand and Colombiawon their first Grand Prix awards at the main Cannes Lions festival, the first for an unusually-shaped soccer field and the second for repurposing old-fashioned public telephones to bring financial services to the poorest Colombians.WHAT IT IS: Property development company AP Thailand won the Design Grand Prix by finding a creative use for vacant space to benefit the local community with the insight that a soccer field doesn't have to be the traditional r

2017-06-21 21:02:17
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Men's Health Publisher Rodale Puts Itself Up for Sale  

Rodale, the publishing company responsible for Men's Health, Women's Health and other wellness brands, has opened itself up for a possible sale.The company is exploring "strategic alternatives" to its current business plan that could include selling Rodale as a whole or in part, it said on Wednesday. The company employs roughly 700 employees in New York City, its Emmaus, Penn., headquarters and other satellite locations."We are excited to explore opportunities for potential buyers of our busines

2017-06-21 18:44:14
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See All the Cannes Lions Grand Prix Winners  

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2017-06-21 16:59:52
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'Hairspray' Director John Waters Joins Saville, Believe Signs Tellander  

Saville Productions has signed "Hairspray" director John Waters for commercial and branded entertainment representation. The writer/director/actor has helmed cult films including "Hairspray," "Pecker" and "Pink Flamingos," which was the first in a series of low-budget films made with his Dreamland repertory company and featuring the actor known as Divine. Waters said in a statement: "I love the idea of directing commercials because it is the opposite of 'auteur' work. My name's not even on the f

2017-06-21 14:34:56
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'Dadvertisements' Go Viral on Week of Father's Day  

It's fitting that two Father's Day-inspired "dadvertisements" managed to crack this week's viral video list. They did not, however, claim the top spot, which belongs to Samsung's "Technical School" for the third consective week."Technical School" had over 18 million views in the week through Sunday, according to Visible Measures, which counts both "organic" views -- those initiated by consumers -- and paid ads."#LoveYourDad," a McDonald's ad from the Philippines, claimed second place, with over

2017-06-21 14:21:50
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The Cost of Cannes -- And What You Could Buy Instead  

Cannes is a lot of things -- exciting, inspiring, tiring -- but when a glass of ros can set you back $25 on the Croisette, it's definitely not cheap. Publicis Groupe even said on Tuesday that every one of its agencies would skip Cannes, plus all other awards programs, in 2017 to free up money to develop an internal "professional assistant" called Marcel.For the thousands (or tens of thousands) of dollars spent on yachts, dinners and apartments for the week, Ad Age figured out what other agencies

2017-06-21 12:59:36
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General Mills Names Coke's Ivan Pollard as Global CMO  

General Mills Inc. has named Ivan Pollard its global chief marketing officer, filling a role the company announced in December as part of a broader management shakeup.Pollard, who begins July 10, will report to Jeff Harmening, a longtime General Mills executive who became the company's CEO on June 1. Pollard left Coca-Cola in May after a six-year run at the beverage giant. At Coca-Cola, he was senior VP-strategic marketing for Coca-Cola North America. Now, he'll be the person leading General Mil

2017-06-21 12:53:02
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The Entertainment Lions Grand Prix Goes to ... a Bank  

WHAT IT IS: A branded content campaign, "Beyond Money" from Santander Bank and created out of MRM/McCann Spain, earned the Entertainment Lions Grand Prix. The centerpiece of the effort is a sci-fi short film, "Cuanto, Mas All Del Dinero" ("How Much, Beyond Money"), directed by Kike Maillo. It tells the story of a woman named Lucia, played by Adriana Ugarte, who sells her most precious experiences. The film debuted in Spain with a Hollywood-style premier and sparked national conversation about th

2017-06-21 11:36:36
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Q&A: Why Ivan Pollard Is Joining General Mills  

Ivan Pollard is joining General Mills after more than a year of change in the marketing and media organization. The maker of Cheerios and Yoplait selected a new U.S. media agency, WPP's Mindshare, in the fall of 2015. In 2016, it picked MDC Partners' 72andSunny and Redscout as its primary U.S. creative agency, with Joan Creative, Erich & Kallman and The Community working on projects across its portfolio.Chief Marketing Officer Ann Simonds and Chief Creative Officer Michael Fanuele left in recent

2017-06-21 11:11:35
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Cannes Daily Blog Day Three: Who Are You Calling 'Staff'?  

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2017-06-21 10:59:48
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Uber CEO Travis Kalanick Resigns After an Investor Mutiny  

Travis Kalanick has resigned from his job leading Uber Technologies, giving up on his effort to hold onto power as a torrent of self-inflicted scandals enveloped him and the global ride-hailing leviathan he co-founded.Pressure from investors, who've poured more than $15 billion into a company that has burned through billions, ultimately did what the board could, or would, not: It convinced the 40-year-old chief executive to step aside. Five of Uber's major investors, including Fidelity and Bench

2017-06-21 10:31:30
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Jet.com and R/GA Win Cannes' Media Grand Prix for 'Innovating Saving'  

Jet.com and R/GA's New York office won the Grand Prix for Media for the e-commerce startup's audacious "Innovating Saving" campaign.WHAT IT IS: One highlight of the campaign was hijacking the Super Bowl, without paying Super Bowl TV ad prices, by doing an online commercial for Jet.com's own "super bowls". Key words and tagging made that spot more relevant than real Super Bowl ads. Other ads showed cost-saving ideas that didn't work, like having a robot wrap things. And Jet.com, which was bought

2017-06-21 09:59:50
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Watch the Newest Ads on TV From Samsung, Apple, Audible and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, Samsung shows how a wannabe astronaut -- a little girl in full space suit -- can li

2017-06-21 09:15:07
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Students' Google Assistant for Kids and a Tricorder-esque Toothbrush Win Future Lions at Cannes  

A child-friendly version of Google Assistant, a website for CNN that lets viewers interact with election candidates and a smart toothbrush that detects disease were among the winners of this year's Future Lions contest at Cannes.The awards, sponsored by AKQA, attracted entries from more than 2,100 students from 64 countries, making it the most successful year to date.Google Assistant Kids, an idea by Min Young Park, Jisoo Hong and Ji Hoon Kim at the School of Visual Arts, recognizes that childre

2017-06-21 07:29:04
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Cannes Blog Day Four: Publicis Creatives Caught Off-Guard by Cannes Ban  

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2017-06-21 07:14:45
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Here's Why CMOs Hate Agencies That Are Lion-Obsessed  

The CMO of a large CPG company kindly addressed our agency about the needs and wants of clients today, and how we, as advertising and marketing professionals, could better serve them. His speech was hard-hitting. The below is paraphrased."You agency guys come to see us and tell us what you can do. You introduce so-and-so who has 'won a ton of Cannes Lions.' Then there's also this guy and that gal and those guys and these gals who have all 'won a ton of Cannes Lions.' Then the creative director s

2017-06-21 06:08:40
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Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech  

Intel plans to sponsor the Olympics through 2024 in the company's latest bid to show off its technology through high-profile sports events.The chipmaker said it will partner with the International Olympic Committee to bring Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to enhance the Olympic Games.Intel is signing on at a time when global interest in the Olympics is waning. TV ratings have fallen and cities have dropped out of the running to h

2017-06-21 06:08:33
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Virgin Mobile Throws in With Apple, Offers a Year's Service for $1. iPhones Only.  

In an attempt to dramatically upset the established order of cellphone carriers in the United States, Virgin Mobile has struck a deal with Apple to make consumers an offer that seems too good to be true: one year of unlimited talk, text and data for $1.Virgin Mobile is using other Virgin brands, such as its hotel chain and airline, to further lure customers into giving its prepaid service a chance. People who sign up with Virgin Mobile will also be added into the "Virgin Inner Circle," which inc

2017-06-21 05:38:17
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Adidas Bests Nike for Entertainment Lions Music Grand Prix  

WHAT IT IS: The Adidas Originals "Original Is Never Finished" campaign, which featured a re-mixed, modernized version of the Frank Sinatra classic "My Way," earned the Entertainment for Music Grand Prix. Created out of Johannes Leonardo and directed by RSA's Terence Neale, the anthem spot illustrated the idea of originality as a work in progress. It juxtaposed creative and cultural legends with up-and-comers: it paired skateboard legend Gonz with French pro-skater Lucas Puig, NBA legend Kareem A

2017-06-21 05:35:15
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The Cannes Daily Diaries, All in One Place  

Our team at Cannes this year kept a running diary so they could reconstruct events if, well, they wound up at Gutter Bar. (They mostly didn't.) Here now, in one place, their adventures:Cannes Daily Blog Day One: Live from the RivieraMeet the managers of the Carlton Terrace, a central meeting place during Cannes, and encounter "a force of creative destruction" like no other: cannabis. But really, things are just getting started. Continue reading at AdAge.com

2017-06-21 05:31:51
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Marketer's Brief: Happy First Day of Summer! Now Go Back to School  

MovesICYMI, General Mills named former Coca-Cola marketer Ivan Pollard as its global chief marketing officer. He spoke with Ad Age by phone about the new role.Contributing: Jessica Wohl, Adrianne Pasquarelli, Jack Neff, Bradley Johnson Continue reading at AdAge.com

2017-06-21 05:10:13
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Cannes Clash: Publicis Groupe's Pull-Out Shocks Marketers and Agencies  

Written from reports by Ad Age's correspondents in Cannes: Brian Braiker, Lindsay Stein, Ann-Christine Diaz, Laurel Wentz, Jack Neff and E.J. Schultz. It's only three weeks since Arthur Sadoun took over as president-CEO of Publicis Groupe, but he's already made an impact -- to the solar plexus of the Cannes International Festival of Creativity. From his table at the Majestic, Sadoun said that the holding company would sit out the industry's biggest creative event next year, as well as other awar

2017-06-21 05:04:18
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Alexa, Stop Hijacking My Customer Relationships!  

With the unveiling of Apple's HomePod and surge in sales for Amazon Echo and Google Home, voice assistants have garnered a lot of attention.But is it right for brands to partner with platforms like Amazon and Google? Both have a history of displacing partners.The growth of these platforms has emerged as an exciting channel for marketers looking for ways to cut through the noise. The thought of simply saying, "Alexa, order me some shampoo?" opens up an awful lot of doors. Continue reading at AdAg

2017-06-21 03:13:55
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'It's Working': HP Says Its Push for Diversity at Its Agencies Is Getting Results  

Last September, HP Chief Marketing Officer Antonio Lucio sent a memo to HP's five advertising and marketing agency partners asking for a commitment "to radically improve the percentage of women and people of color in leadership roles" in their organizations. In April, it released an ad promising to fight bias among its hiring managers. Now, almost a year into the diversity push, Lucio tells Ad Age that HP is already seeing real results -- both internally and from HP agencies Gyro, BBDO, Fred & F

2017-06-21 02:11:39
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'Meet Graham,' MailChimp and an Eco-Friendly Credit Card Take Cyber Grand Prix  

WHAT WON AND WHY: The Cyber Jury, led, by Jury President Colleen Decourcy, Wieden & Kennedy, global chief creative officer, named three Grand Prix winners.One Grand Prix went to the Aland Index/Baltic Sea Project, for the Bank of Aland and created out of RBK Communication, Stockholm. The project included a biodegradable credit card, the Baltic Sea Card. It can track the carbon footprint of all its users' purchases through the Aland Index, which the bank developed with MasterCard and KPMG. With e

2017-06-20 17:45:32
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Can Ken (With a Man Bun) Help Mattel Bounce Back?  

Ken Carson, better known simply as Ken, has spent over 50 years as Barbie's arm candy. The doll has been a prince and a musician, a doctor and a king.Now Mattel, the California-based toy company responsible for Barbie and American Girl, among other brands, is finally giving the doll a makeover. Well, quite a few makeovers.Its new Ken lineup features 15 dolls with three body types ("slim," "broad" and "original") and a variety of hairstyles and skin tones. Observers on Twitter, likely well outsid

2017-06-20 17:06:11
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Humanium Metal Initiative Takes Innovation Grand Prix  

IM Swedish Development Program's Humanium Metal initiative nabbed the Grand Prix for Innovation at the Cannes Lions Festival for Creativity.WHAT IT IS: The project aims to gun violence and poverty by using deconstructing illegal guns and using the metal to build products and put money back into communities. Continue reading at AdAge.com

2017-06-20 14:28:32
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Semen Testing App Nabs Cannes Lions Mobile Grand Prix  

WHAT IT IS: The Cannes Lions Mobile Jury bestowed the Grand Prix on Seem, an app from Recruit Lifestyle Co. that allows men to test their sperm quality with their mobile phones. The Seem system comes with a kit that includes a tiny lens that can affixed to a mobile phone. Men put a drop of semen on the lens, and the app will shoot video of the sperm and analyze it for count, concentration and mobility. Dentsu Y&R Tokyo also created the "The Family Way" short film promoting the system.WHY IT WON:

2017-06-20 10:38:49
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content  

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to the social network. Last week, names of new reality and scripted shows were reported in The Hollywood Reporter -- the competition series "Last State Standing" and the comedy "Loosely Exactly Nicole," late

2017-06-20 09:51:24
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Cannes Daily Blog Day Three: What, No Swag? Plus, a Party With No Marketers Allowed  

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2017-06-20 08:18:54
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Yoplait Says Drop the Judgment, 'Mom On,' and Eat Some Yogurt  

"When we talk to moms, judgment, especially on social media, comes up frequently," Susan Pitt, Yoplait's marketing communications senior manager, said in a statement. "We know it makes a hard job even harder and we want to surround moms with support and encouragement."The agency said it also made a point of casting women with different ethnicities and ages. "Moms don't feel that they see themselves represented in advertising, even when the mom character is there," Armour said.The "Moms Undercove

2017-06-20 07:41:07
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No Cannes, CES, SXSW or Any Awards for Publicis Groupe Next Year  

Publics Groupe will take a year off from any awards programs or promotional investments, including the industry's biggest annual festival in Cannes, to shift its spend toward a new AI-powered professional assistant platform."All investments and focus" from across the group will go toward the platform, named Marcel after the company's founder Marcel Bleustein-Blanchet, said Publicis Groupe CEO Arthur Sadoun. "No promotional events. We're serious about that. No Cannes next year," he said.The platf

2017-06-20 07:18:06
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Forget Creativity, Data: Celebrate the Customer Experience  

With Cannes Lions 2017 in full swing, the debate continues: Is the advertising industry's annual event a showcase for Mad Men or Math Men? In other words, does Cannes celebrate art or science? Is it honoring the subjective (campaign creativity) or the objective (campaign performance)?Ultimately, Cannes Lions is about both. A natural shift has occurred from a traditional media system predicated on brand awareness and a very art-focused approachthe "Mad Men"-style of yesteryear, which is still ver

2017-06-20 07:10:22
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The Penis Seat: Gerry Graf Was the Only Man on the Glass Lions Jury  

If you've read Brian K. Vaughn and Pia Guerra's "Y: The Last Man," a comic series about the only man who survives the apparent simultaneous death of all other male mammals on Earth, I won't have to explain much. If not, read on.I wasn't going to come to Cannes this year. I needed a break. But when Phil Thomas, CEO of Cannes, called and asked me to judge the Glass Lions which "celebrate work that sets out to positively impact ingrained gender inequality, imbalance or injustice," I changed my mind

2017-06-20 06:52:10
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Whirlpool Wins Creative Data Grand Prix for Putting Washing Machines in Schools  

Whirlpool's Care Count initiative from DigitasLBi won the Grand Prix for Creative Data at the Cannes Lion International Festival of Creativity.WHAT IT IS: Whirlpool installed washing machines and dryers at schools around America after research showed that thousands of children every day don't go to school because they don't have access to clean clothes. Continue reading at AdAge.com

2017-06-20 06:36:19
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No Cannes or Any Awards for Publicis Groupe Next Year  

Publics Groupe will take a year off from any awards programs or promotional investments, including the industry's biggest annual festival in Cannes, to shift its spend toward a new AI-powered professional assistant platform."All investments and focus" from across the group will go toward the platform, named Marcel after the company's founder Marcel Bleustein-Blanchet, said Publicis Groupe CEO Arthur Sadoun. "No promotional events. We're serious about that. No Cannes next year," he said.The platf

2017-06-20 06:21:55
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Three Golden Rules of Brand-Building in China  

Two conflicting factors motivate Chinese consumers: They want to project their status, but they also want to protect their economic and social interests.This conflict is clear in the rhythms of daily life in China. Passion for luxury brands, over-the-top names of apartment buildings ("The Gathering of All Heroes under Heaven," for example) and omnipresent VIP cards are expressions of the former; sky-high savings, an acute fear of germs and a fixation with feng shui -- the harmonization of design

2017-06-20 06:02:27
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4 

Apple's Cook Praises Jared Kushner at Trump's Tech Summit  

But none of the executives criticized the president in public sessions, and Trump at least projected a jovial mood, touting the gains in technology stocks since he took office and expressing confidence his administration would overcome such long-running challenges as modernizing the air traffic system.He also offered a bit of solace for tech executives on concerns his immigration policies would deny the industry talent, saying he was working "very diligently" with congress on immigration so "you

2017-06-20 05:34:49
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1 

Burger King's Google Home Hack Wins Cannes Grand Prix in Direct  

WHAT IT IS: Burger King's "Google Home of the Whopper" campaign, created out of David Miami, took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but BK and David went on to release tweaked versions of the ad that would trigger the device once again. The idea's rogue approach of "hacking" new technology was reminiscent of a p

2017-06-20 04:26:39
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0 

Watch the Newest Ads on TV From Twitter, Vitaminwater Zero, Yoplait and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, watch what happens when Chance the Rapper tweets out for song requests before his s

2017-06-20 04:17:55
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0 

Fox Follows YouTube Into Six-Second Commercials  

Fox Networks Group is following YouTube's lead in rolling out six-second ads.The media giant, whose TV channels include FX and the Fox broadcast network, announced at the Cannes Lions International Festival of Creativity that six-second ads will roll out across its digital and on-demand properties, where they will be unskippable, as they are on YouTube.Fox plans to bring the short ads to linear TV as well, Fox said. Continue reading at AdAge.com

2017-06-20 03:19:05
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0 

See Agencies and Brands Live-Tweet Cannes  

Continue reading at AdAge.com

2017-06-20 02:57:28
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1 

CNN to Make Its Video Startup Great Big Story a 24-Hour Streaming Network  

CNN will invest $40 million over the next two years in Great Big Story, transforming the in-house social video startup into a 24-hour streaming channel.Time Warner's cable-news network launched Great Big Story in 2015 to make short videos about offbeat places and people, like a mountain climber with no arms or legs, or the inventor of the Dothraki language from HBO's "Game of Thrones." The goal was to distribute videos on social media to reach millennials who don't watch CNN on television.Starti

2017-06-20 02:36:39
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0 

Gwyneth Paltrow Gets Advice From Walmart, and Other Goop You Didn't Know  

Gwyneth Paltrow is the celebrity the internet loves to hate but Cannes loves to host. But in her second year of extensive appearances around the International Festival of Creativity, Paltrow gave more depth about how her lifestyle/media/cosmetics brand Goop works, including that she gets advice from Walmart's e-commerce guy. Here are four pieces of Goop you maybe didn't know, revealed during her appearance Monday at the OMD Oasis with the media agency's U.S. CEO Monica Karo. She's as scared as e

2017-06-20 02:22:03
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3 

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech  

Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in local broadcast and streaming TV using blockchain technology.The platform will allow marketers to anonymously match their data sets with programmers and others in the industry to target consumers on any device without giving up proprietary customer info. Participants in the technology, dubbed the "Blockchain Insights Platform," include Disney, NBC Universal, Altice USA,

2017-06-20 01:23:27
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5 

The Middle Management Error Vendors Love Most  

We deal with procurement departments every day. It's a fact of modern day corporate life. But this week, I've had to respond to so many RFPs asking for "blue disco balls," (my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most), I'm thinking about hanging one over my desk. What is a "blue disco ball?" It's every senior executive's worst nightmare and every vendor's holiday bonus all rolled into a budget-busting good

2017-06-20 01:17:09
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1 

Time Warner Said to Invest $100 Million in Snapchat Shows, Ads  

Time Warner will invest $100 million in producing TV-like shows and advertising on Snap Inc.'s Shapchat over the next two years, in a push by the the media giant to reach young audiences on the social network, according to a person familiar with the matter.The deal will see Time Warner make shows for Snapchat in a range of genres, including scripted dramas, comedies and documentaries, according to a statement from both companies. Time Warner's properties like HBO, Turner and Warner Bros. will al

2017-06-19 22:30:35
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4 

McCann's 'Fearless Girl' Is Monday's Big Winner at Cannes  

McCann New York's "Fearless Girl" came into Cannes a heavy favorite and the female-empowerment campaign lived up to expectations on Monday, taking home the first three Grand Prix awards handed out in the morning.The campaign for State Street Global advisers -- which involved putting a bronze statue of a girl standing defiantly across from the iconic Wall Street charging bull - took home the top awards in the PR, Glass and Nontraditional Outdoor categories. "It's hard to beat three out of three,"

2017-06-19 22:15:15
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4 

Grey Promotes Pedersen to Global Creative Chairman, 180 Amsterdam Merges With Kingsday  

Grey has appointed Per Pedersen as global creative chairman. Pedersen served most recently as chairman of the Grey Global Creative Council, a role he will continue to perform. He has been with Grey for more than 25 years: he was co-founder of Uncle Grey in Denmark and served as chief creative officer of Grey Germany before moving to New York in 2010, as deputy worldwide chief creative officer and global leader on Febreze. His work has won over 500 awards, including 67 Cannes Lions. Continue re

2017-06-19 15:49:09
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4 

A Seismic Shift Is Underway in Ad Tech  

It's time for ad tech to take responsibility.Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of ros, they need to recognize the tone is going to be very different than when they first stepped onto the French Riviera.Brand safety concerns and a rising industry chorus around transparency with clients is pushing our industry to finally halt its blatant mistreatment of marketer dollars. Continue reading at AdAge.com

2017-06-19 13:50:27
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8 

'He Got Extremely Hostile': Muslim Cannes Juror Alleges Harassment by Airport Officials  

Amani Al-Khatahtbeh came to Cannes from New York to judge female-empowerment advertising as part of the Glass Lion jury. But she said she spent her first hours in Nice being harassed by airport officials who demanded she remove her headscarf upon entry to the country.Al-Khatahtbeh, who is Muslim, is the editor and founder of a website called muslimgirl.com whose mission is to correct misconceptions surrounding Islam. She said she has hired a French lawyer and plans to file a lawsuit."I went to g

2017-06-19 12:16:51
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3 

Twitter Crowned King of Outdoor Advertising at Cannes Lions  

Bruno Bertelli, president of the Cannes Lions jury for outdoor advertising, has a simple explanation for what drives award-winning campaigns in the category. "Would I look up?" said the global chief creative officer of Publicis Worldwide. "Would I give a shit?"Twitter passed the test this year with Bertelli's jury, which awarded the social media platform the Grand Prix for traditional outdoor. Its campaign, created in-house, included a series of billboards featuring no copy, just hashtags and Tw

2017-06-19 11:38:47
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3 

It Takes Guts: Felicity Huffman and William H. Macy Tackle 'Yucky' Subject in Ads  

This is Renew Life's first brand work from FCB Chicago, which became its agency of record in 2016, the same year the brand was acquired by Clorox. Online videos, print ads, and influencer promotion are included in the campaign, which appears set to be Renew Life's biggest push in its 20-year history.Huffman said she wants to help people start talking about gut health, a topic that doesn't often come up for discussion in a positive way."Unfortunately, gut is such an unpleasant word. You don't go

2017-06-19 11:26:52
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3 

Find Out Your True Music Personality  

.brand-desk.brand-desk-header { padding-top: 46px; text-align: center; Continue reading at AdAge.com

2017-06-19 08:56:11
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2 

Fox and iHeartMedia Partner to Take on Digital Advertising  

The latest in media marriages is bringing together Fox Networks Group and iHeartMedia in a partnership that will help advertisers target audiences across video and audio.In an effort to take on the likes of Facebook and Google, which are called a duopoly online and are luring traditional media dollars there way as well, media companies have been increasingly working together to combine their data capabilities and other resources for better targeted advertising products.Fox and iHeartMedia will l

2017-06-19 08:54:59
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6 

Machine Learning Is Helping Martech Lead the AI Revolution  

Artificial intelligence gets a lot of press (thanks, Elon), but the fact is, AI couldn't be the rockstar it is without the behind-the-scenes help of machine learning (ML). While the two are closely related, there's a critical difference between AI and ML: AI makes decisions, while ML makes predictions. Think of it this way: it's AI that steers the Mars rover around the rock in its path, but it's ML that recognizes the rock to begin with.In marketing and advertising, the best example of AI is the

2017-06-19 07:08:47
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0 

Watch the Newest TV Ads From GMC, Sprint, Oakley and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.It's no surprise that marketers put the spotlight on dads over the weekend, with Father's Day fallin

2017-06-19 06:48:18
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0 

Cannes Hacks: Pro Tips From Festival Survivors  

Best Place for Hangover BreakfastRyan Harwood, CEO, PureWow and The Gallery: Le Forville in the march.Rob Schwartz, CEO, TBWA/Chiat/Day New York: McDonald's. Try the Croque McDo! Continue reading at AdAge.com

2017-06-19 06:23:59
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10 

Introducing Dumenco's Cannes Play-at-Home Edition  

Everybody in marketing and media is doing Cannes this year -- just like everybody did SXSW in March and everybody did CES in January, and so on.Upward of 30,000 guests are expected to crowd the Cte d'Azur for what's properly known as the Cannes Lions International Festival of Creativity, which means that, uh [taps spastically at calculator keypad, Colbert-style], yes, 100% of the marketing and media world -- plus or minus 99% -- will be attending.Except me. I'm sitting out Cannes this year, but

2017-06-19 06:21:35
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0 

Strength in Numbers: Publishers Team Up in Fight Against Google and Facebook  

The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to various estimates.The duopoly's biggest advantage is immense reach among consumers who sign in and reveal all kinds of details about themselves. Continue reading at AdAge.com

2017-06-19 05:51:58
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27 

Flame-Grilled Burger King Ads Take Top Print & Publishing Prize at Cannes  

Burger King's Flame-Grilled ads, from David's Miami office, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category.WHAT IT IS: The ads highlight the fact that more Burger Kings restaurants have burned down than those of any other fast-food chain, using the tagline "Flame-grilled since 1954." Restaurants in flames in Italy, Oregon and Pennsylvania all appear in the print campaign.WHY IT WON: Jury President Fran Luckin, chief creative officer of

2017-06-19 04:37:34
`
1 

Introducing the Cannes Play-at-Home Edition  

Everybody in marketing and media is doing Cannes this year -- just like everybody did SXSW in March and everybody did CES in January, and so on.Upward of 30,000 guests are expected to crowd the Cte d'Azur for what's properly known as the Cannes Lions International Festival of Creativity, which means that, uh [taps spastically at calculator keypad, Colbert-style], yes, 100% of the marketing and media world -- plus or minus 99% -- will be attending.Except me. I'm sitting out Cannes this year, but

2017-06-19 04:21:13
`
6 

Google Says It Will Pounce on Propaganda, Terrorism-Related Content  

Alphabet Inc.'s Google says it is creating new policies and practices to suppress terrorism-related videos, a response to U.K. lawmakers who have said the internet is a petri dish for radical ideology.Google will increase its use of technology to identify extremist and terrorism-related videos across its sites, which include YouTube, and will boost the number of people who screen for terrorism-related content, Google's General Counsel Kent Walker wrote in an editorial in the Financial Times Sund

2017-06-19 04:12:17
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0 

Laura Dern Dishes on Her Dream Gig: Repping Palmolive  

Laura Dern has appeared in major blockbuster hits, art house darlings and on TV. But the star who can be currently seen in the new "Twin Peaks" reboot and the forthcoming Star Wars installment "The Last Jedi" says there is still one dream role she has yet to play: Madge, the sassy manicurist from those old school Palmolive commercials.Dern sat down with Ad Age backstage at the Cannes Lions Festival of Creativity Sunday to discuss her take on advertising today, her favorite apps and working with

2017-06-19 03:09:23
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2 

Cannes Blog Day Two: Snapchat's 'Disappearing' Logo, Fewer Jurors and Mobile Overages Already  

.bannerad { margin: 0 auto; clear: both; Continue reading at AdAge.com

2017-06-19 02:58:34
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1 

Advertisers, Viewers Don't Show Up for Megyn Kelly's Alex Jones Interview  

After a week of controversy, chicanery and the sort of reflexive hand-wringing that accompanies any event that provides the media with an excuse to gaze anxiously into the depths of its own navel, Megyn Kelly's much-ballyhooed interview with conspiracy theorist Alex Jones turned out to be a dud.According to Nielsen fast affiliate ratings, last night's broadcast of NBC's "Sunday Night with Megyn Kelly" averaged just 3.53 million viewers and a 0.7 rating in the core news demo, which translates to

2017-06-19 02:51:06
`
0 

Laura Dern Dishes on Her Dream Gig: Repping Palmolive  

Laura Dern has appeared in major blockbuster hits, art house darlings and on TV. But the star who can be currently seen in the new "Twin Peaks" reboot and the forthcoming Star Wars installment "The Last Jedi" says there is still one dream role she has yet to play: Madge, the sassy manicurist from those old school Palmolive commercials.Dern sat down with Ad Age backstage at the Cannes Lions Festival of Creativity Sunday to discuss her take on advertising today, her favorite apps and aging gracefu

2017-06-19 02:45:32
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0 

Snapchat Reportedly Reconsidering Ban on Brand Placements in Original Shows  

Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to people familiar with the company's video plans.Snapchat has started discussing the possibility of allowing more promotional content, with brand integrations, in shows being developed for the platform. The advertising tie-ins could be allowed in new shows that Snapchat has been cultivating from media partners like A&E Networks, Hearst, Turner, NBC Universal and other

2017-06-19 01:31:31
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2 

'Boost Your Voice' Election Day Campaign Takes Promo & Activation Grand Prix at Cannes  

The top prize for Promo & Activation at the Cannes Lions International Festival of Creativity went to 180 L.A.'s "Boost Your Voice" voting campaign for Boost Mobile.WHAT IT IS: The campaign, which also won Campaign of the Year and Best Experiential at Ad Age's Creativity Awards this spring, aimed to help minority communities have their voices heard during the presidential race by offering up the mobile provider's retail locations as polling places on Election Day. The idea came from a 2014 repor

2017-06-19 01:18:25
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2 

Cannes Daily Blog: Live from the Riviera  

.bannerad { margin: 0 auto; clear: both; Continue reading at AdAge.com

2017-06-18 06:59:37
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7 

'Meet Graham' Takes First Cannes Grand Prix  

The first Cannes Grand Prix goes to 'Meet Graham' from the Transport Accident Commission, Victoria by Clemenger BBDO Melbourne.Graham, the grotesquely fascinating rendering of how a human body would need to be built to survive a car crash, took home the Health & Wellness Grand Prix at Lions Health, the opener at the Cannes Lions International Festival of Creativity. The category awarded 65 Lions in total.Among the U.S. gold winners in the category were Martin Agency's "The World's Biggest Asshol

2017-06-18 03:57:19
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2 

Burger King May Be Cannes' Wackiest Marketer of the Year Yet  

Burger King will be honored as the Cannes ad festival's Creative Marketer of the Year this week on the strength of that took a lot of risks -- and, sometimes, bizarre turns.Flame-Grilled RestaurantsSeems Burger King's grills may have worked a little too well in these ads from David. They showcase photos of BK restaurants in Italy, Oregon and Pennsylvania that, in real life, went up in flames -- with the tagline "Flame grilled since 1954." Continue reading at AdAge.com

2017-06-17 06:04:19
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8 

You're Taking What? The Weirdest Things People Are Bringing to Cannes  

Ad Age spoke to some of your advertising and communications industry peers to ask them about the weirdest things they bring.FASHION TAPECindy Gustafson, chief strategy officer, Mindshare North America: Hollywood Fashion Tape. It's small, clear tape you use to hold any piece of fabric in place, including a plunging neckline. The last thing any of us want is a wardrobe malfunction with a client. Continue reading at AdAge.com

2017-06-17 05:52:27
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12 

Wave of Ad Boycotts Aren't Hitting 'Bachelor' Franchise Yet  

Allegations of sexual misconduct, a possible lawsuit, an ongoing investigation and a ton of publicity: These days that's usually more than enough to send advertisers running. But despite the incident that has rocked ABC's "Bachelor in Paradise," shutting down production indefinitely, advertisers are so far sticking with the broader "Bachelor" reality dating franchise."We are not planning on making any changes to our current advertising," a Target spokeswoman said. The retailer has aired ads in t

2017-06-16 20:06:49
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9 

Watch the Newest Ads on TV From Burger King, Nissan, American Express and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.Among the new releases, John Mellencamp's '80s hit "R.O.C.K. in the U.S.A." serves as the soundtrack for a

2017-06-16 19:39:46
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17 

Video Rant of the Week: Ad Boycotts Are Going Overboard  

Marketers are adopting a zero-tolerance policy over content they deem controversial, fake or at all inappropriate. But with so many opposing viewpoints to take into account, soon advertisers won't be able to sponsor, anything or at least anything remotely interesting.This week alone brought advertiser defections from Megyn Kelly's NBC newsmagazine that features an interview with Infowars founder Alex Jones, who claims the Sandy Hook massacre was a hoax, and two advertisers pulling their support

2017-06-16 15:52:23
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7 

Rivals Sky and Virgin Join Forces to Take on Facebook and Google  

Rupert Murdoch's Sky TV and Richard Branson's Virgin Media are setting aside their long-standing rivalry to join together and offer more powerful targeting to U.K. TV advertisers.With 30 million viewers between them, the pay TV partners are claiming that the alliance puts them on a par with Google and Facebook in terms of U.K. reach but in a safer brand environment.Jakob Nielsen, addressable TV lead at GroupM, said, "It's great to see competition starting to play together. Collaboration is a ne

2017-06-16 14:49:20
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23 




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