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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Monday Wake-Up Call: Watch Hugh Jackman's Epic Live Movie Trailer. Plus, a News Network Built for Twitter  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayFox's musical "A Christmas Story Live!" aired Sunday, and reviews were mixed. OK, some were pretty bad: Vulture wrote that it "went off without a hitch. Well, except for one big hitch: the show itself." Continue reading at AdAge.com

2017-12-18 05:00:00
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Facebook Watch Suffers the Scroll  

When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like Business Insider, Hearst, The Atlantic and Time Inc., all striving for commercial viability in digital video.But people have not tuned in to the Watch hub as expected, with the "vast majority" of video views st

2017-12-18 03:00:00
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The 2017 Ad Age Creativity 50  

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2017-12-18 00:01:00
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P&G Names Activist Nelson Peltz to Board After Proxy Battle  

Procter & Gamble has named Nelson Peltz to its board, capping a contentious and costly proxy battle in which the billionaire activist investor may have narrowly won a shareholder vote for a seator not.Peltz, a founding partner of Trian Fund Management, also will be added to P&G's director slate for its annual meeting next year, the consumer-products giant said on Friday. The company also named Novartis CEO Joseph Jimenez to its board starting March 1. The board will increase to 13 from 11 member

2017-12-15 18:29:22
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Watch the Newest Ads on TV From Quaker Oats, Kohl's, Quicken Loans and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Quicken Loans tells the story of a totally confident lawyer named Megan who's not so confident when it comes to shopping for a mortgage (fortunately Quicken Loans is on hand to help with its Rocket Mortgag

2017-12-15 15:35:00
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It Isn't a Very Merry Christmas for the Trump Tree Ornament  

It comes in a golden box, nestled in black velvet (or is it velveteen?). Before you even unpack it, you're excited to see it through a little plastic window. After all, you paid $149 for it.At least, that was the price when it first went on sale a year ago, before it was cut to $99 and, eventually, to $45.The rapidly depreciating asset: a "collectible ornament" in the form of a red brass Make America Great Again cap. The item, said to be finished in 24-karat gold, is sold on a website to which t

2017-12-15 15:26:00
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How Facebook's Bid for Indian Cricket Spurred Fox Asset Sale  

Three months before he struck a deal with Walt Disney Co., Rupert Murdoch got a sobering reminder of how quickly the media world was changing.The billionaire's 21st Century Fox Inc. was trying to purchase global TV rights for cricket matches in India's top league, one of dozens of bidding processes for sports programming he's participated in over his decades in the business. But this time he was competing against a new rival -- Facebook, which offered $600 million to stream the matches.Fox event

2017-12-15 13:22:00
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Tesla's Push Beyond Cars On Display in New Manhattan Showroom  

If there's any doubt Tesla Inc. isn't just a car company anymore, its brand-new Manhattan showroom should put it to bed. On Friday, Tesla opens a store in New York's Meatpacking District that, for the first time, will sell cars, solar panels and batteries permanently under one roof.In a sparse, glass-walled space, the Model X sport utility vehicle and Model S sedan are on display alongside solar offerings and Powerwall storage systems. A Model S sits across from a sign that reads: "Produce Your

2017-12-15 11:52:06
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Why Blockchain Will Save the Agency Business  

Last month, I proposed a new disruptive agency model that outlines the operational and organizational structure of the agency of the future. Now it's time to turn our attention to the most important jigsaw piece: the question of the disruptive agency's business model. Like the scene from "The Graduate" in which Benjamin (Dustin Hoffman) learns the secret to success in one word, "plastic," the silver-bullet answer for agencies is "blockchain."I realize there's a lot of "buzzy" talk about blockcha

2017-12-15 09:25:39
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Taco Bell Gears up for Value Fight in Fast Food  

The $1 focus might seem like a departure for a brand that's been trying to boost its single-digit sales gains with things like fancier locations that serve alcoholic drinks. But its story of a not-so-secret society for enlightened people eating $1 items comes more than a year after the dollar-driven "Feast" campaign. Both came from Deutsch..firstp { clear:left; Continue reading at AdAge.com

2017-12-15 06:00:00
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Friday Wake-Up Call: Watch the FCC chairman's Bizarre Harlem Shake Video. Plus, Retailers Dump Mario Batali  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThe Federal Communications Commission just voted to repeal Obama-era rules on net neutrality, which required that internet providers treat all online traffic equally. Before the vote, its chairman, Ajit Pai, felt the need to make a vi

2017-12-15 05:30:00
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Friday Wake-Up Call: Watch the FCC's Bizarre Harlem Shake Video. Plus, Retailers Dump Mario Batali  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThe Federal Communications Commission just voted to repeal Obama-era rules on net neutrality, which required that internet providers treat all online traffic equally. Before the vote, its chairman, Ajit Pai, felt the need to make a vi

2017-12-15 05:30:00
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Scared Great: Being Nervous (and Humiliated) is Good For You  

In 2008, I was driving back to Brooklyn in a blizzard from a gig in Northampton, Massachusetts. I had just opened for a band called Architecture in Helsinki. I had the whole place dancing, sold seven CDs and was paid $50 by the venue. Things were good. But now, I was risking my life in a storm because I had to get back for my day job in human resources at Citibank corporate headquarters in Long Island City, Queens.The next morning I received two pieces of news. First, thanks to the collapsing ec

2017-12-15 03:00:00
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Watch the Newest Ads on TV From Amazon Fire TV, Sunglass Hut, Payless and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In an ad for Amazon Fire TV, a dad uses voice control to skip past the awkward (sexy) part of an episode of "Empire" he's watching with his daughter. Sunglass Hut wants you to "give the gift of style" this

2017-12-14 14:30:00
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The FCC Just Killed Net Neutrality. Let the Lawsuits Begin  

The U.S. Federal Communications Commission today swept aside rules barring broadband providers from favoring the internet traffic of websites willing to pay for speedier service, sending the future of net neutrality on to a likely court challenge.The Republican-led commission voted 3-to-2 on Thursday to remove Obama-era prohibitions on blocking web traffic, slowing it or demanding payment for faster passage via their networks. Over objections from its Democrats, the FCC gave up most authority ov

2017-12-14 13:45:00
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Facebook Details Its Plan to Test Pre-Roll Video Ads and More Changes  

Facebook will start testing ads before videos in January, the company said on Thursday.The ads, known as pre-roll ads because they run before the desired content, will only appear on videos in Facebook's Watch hub, according to Facebook. Watch is where Facebook, media companies and other video creators create channels for shows and video series, and is meant to be a different experience than the traditional News Feed, where pre-roll ads have long been off limits."In a discovery environment like

2017-12-14 12:35:09
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One Sulzberger Is Exiting The New York Times Publisher Post, Another Is Taking Over  

The New York Times is making its own headlines this morning. Publisher Arthur Ochs Sulzberger Jr., the 66-year-old business chief of the paper since 1992, is passing the baton to his son, Deputy Publisher Arthur Gregg Sulzberger, 37, effective Jan. 1. The New York Times Company issued a statement saying that its board approved the move in a meeting on Thursday. The senior Sulzberger will remain chairman of the board, a position he's held since 1997.Sydney Ember, in the the paper's coverage of it

2017-12-14 11:31:34
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Now Anyone Can Make a Dancing Hot Dog: Snapchat Opens Lens Studio to All  

Snapchat is opening its augmented reality to the masses, opening a virtual studio where artists, developers and brands can create their own digital animations that users can put in their videos.The Snapchat Lens Studio makes it easier for brands to participate in augmented reality on Snapchat, which many advertisers had complained was too cumbersome under the old process. Lenses are the augmented reality filters that go on top of images in Snapchat, transforming people's videos and selfies. Some

2017-12-14 10:59:57
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Blink Signs Krejci, Laubscher Joins Company Films, Amon Moves to Bullitt  

Blink has signed Martin Krejci to its roster for representation in the U.K. Krejci moves from Stink and returns to commercials following work on his soon-to-be-released debut feature film, "The True Adventures of Wolfboy," starring John Turturro. His previous work includes spots for Lurpak, Heineken, Carlsberg, Ikea and Nike, as well as a series of ads for Germany's Hornbach. Continue reading at AdAge.com

2017-12-14 10:58:56
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Put AI to Work for Your Brand Right Now  

Last week, Google's DeepMind team published a paper describing AlphaZero, a new generic reinforcement learning algorithm that has done some remarkable things. First, in about eight hours, it taught itself to beat AlphaGo, a human-trained AI system that beat the best human Go players in the world. It also taught itself chess and Shogi (known as Japanese chess) in about four hours and beat the best human-trained AI systems at those games.How did AlphaZero teach itself? The rules of the games were

2017-12-14 10:15:22
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Pandora Turns Its 'Value Exchange' Upside Down As It Faces Pressure From Rivals  

Credit: PandoraPandora is making a significant shift in how it delivers music -- and in the process, how it captures ad revenue.Pandora will now let its users listen to music on demand without a subscription. In exchange, the listener will have to watch a 15-second video ad. The move signals a departure from what made Pandora so popular when it first launched on the web in 2005. Back then, music was mainly streamed from the desktop and the company itself had few, if any, rivals. Continue reading

2017-12-14 10:00:00
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Disney Buys Fox Assets in $52 Billion Split of Murdoch Realm  

Walt Disney Co. agreed to a $52.4 billion deal to acquire much of the global empire that media baron Rupert Murdoch assembled over three decades, from a fabled Hollywood studio to Europe's largest satellite-TV provider to one of India's most-watched channels.Holders of Murdoch's 21st Century Fox Inc. will get 0.2745 Disney share for each Fox share, for assets including the movie and TV production house, a 39 percent stake in Sky Plc, Star India, and a lineup of pay-TV channels that include FX an

2017-12-14 09:10:27
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AI: Unlocking a Sixth Sense for Brands  

A home improvement retailer maintained its position as a leading seller of Christmas trees, plus encouraged consumers to purchase holiday gift items.A national coffee brand got customers to go beyond their regular coffee drink order and try something new.A leading soup brand brought to life its mission to make real food that matters for "life's moments" such as everyday events like family dinners, gatherings of friends, or tailgate parties, rather than just holidays and special occasions. Conti

2017-12-14 08:20:00
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Accenture's Latest Creative Buy: Irish Agency Rothco  

Accenture's march into the creative space continues with the acquisition of full-service Irish agency, Rothco.The Dublin-based agency will become part of the Accenture Interactive network, which recently boosted its creative standing by winning the global Maserati account.Rothco is one of Ireland's best-known agencies, with clients including Britain's biggest supermarket, Tesco, Allied Irish Banks and the Irish Defense Forces. It was founded in 1995 and its staff of 150 works on strategy, creati

2017-12-14 06:58:00
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Thursday Wake-Up Call: BuzzFeed's Swipe at Google and Facebook. Plus, Disney-Fox Updates  

How low can they go?There's more bad news for broadcast TV: Nielsen says C3 ratings last month dropped 16 percent versus the same period last year. As Ad Age's Anthony Crupi asks, "Has the bottom fallen out of the broadcast TV ratings?" He writes:"The latest batch of broadcast TV's currency data has been crunched, and while a handful of shows are doing their bit in the war against audience erosion, the Big Four networks' share of sellable ratings points continues to shrink at an alarming clip."

2017-12-14 05:56:56
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South Korea-based Innocean Buys U.S. Independent Shop David & Goliath  

Seoul-based agency group Innocean Worldwide said Thursday that it has bought independent U.S. creative shop David & Goliath, a deal that unites two companies known for their work with South Korean automakers. Innocean valued the deal at up to $71.7 million.Hyundai Motor Co.-backed Innocean got its start in 2005 as an in-house agency doing media buying for Hyundai and its sister company, Kia Motors Corp. Meanwhile, Los Angeles-based David & Goliath has been creative agency of record for Kia Motor

2017-12-14 05:30:00
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South Korea-based Innocean Buys U.S. Independent Shop David & Goliath  

Seoul-based agency group Innocean Worldwide said Thursday that it has bought independent U.S. creative shop David & Goliath, a deal that unites two companies known for their work with South Korean automakers. Innocean valued the deal at up to $71.7 million.Hyundai Motor Co.-backed Innocean got its start in 2005 as an in-house agency doing media buying for Hyundai and its sister company, Kia Motors Corp. Meanwhile, Los Angeles-based David & Goliath has been creative agency of record for Kia Motor

2017-12-14 05:30:00
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Why CMOs Must Retake Media Planning  

Insidious change over two decades reached an inflection point in the past two years. Major marketers now conduct media agency reviews with regularity. Marketers of all sizes were impacted by the ANA's "K2 Intelligence" report and the follow-up "Ebiquity: Media Transparency" report.While kickbacks, non-transparency and fraud grab the headlines, the biggest pain point is strategy. Strategic media planning is a best practice that faded away by mistake. Now, CMO's need to bring it back as an in-hous

2017-12-14 05:00:00
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The Age of Mad Women  

Joe Alexander was my boss. He was chief creative officer of The Martin Agency until this month, when he left after sexual harassment allegations.I've sat quietly for more than a week watching The Martin Agency struggle under the wake of one man's terrible decisions. And while some may view this situation as unfortunate, it's actually incredibly fortunate. Fortunate for the women of The Martin Agency who are now coming forward with stories of harassment, fortunate for giving the industry the laun

2017-12-14 04:00:00
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How Fake-Tree Brand Balsam Hill Gets More Marketing Bang for Its Buck  

In the Hallmark Channel's "Switched for Christmas," Candace Cameron Bure stars as twin sisters who swap country and city lives for the holidays. The heartwarming tale is full of life lessons about greener grass, the true meaning of Christmas... and artificial trees from Balsam Hill, the 11-year-old ecommerce company."It was a wonderful opportunity for us to have a lot of product in the movie," says Kristen Gasior, chief marketing officer at Redwood City, California-based Balsam Hill, citing the

2017-12-14 04:00:00
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Hyundai Returns to the Super Bowl Proper  

Hyundai, which ran a post-game Super Bowl spot last season, has secured in-game ad time for the 2018 bowl. The automaker declined to reveal specifics, including the number of ads it plans to run. Innocean will handle the creative."We welcome the creative challenge and the opportunity to test and hone our Super Bowl formula, which has found success the past several years," Dean Evans, Hyundai Motor America's chief marketing officer, said in a statement. "Being an NFL sponsor gives us the ability

2017-12-13 18:38:19
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2018 Is The Year Autoplay Video With Sound Dies  

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,00

2017-12-13 17:37:00
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Marketer's Brief: Cheerios Menorah Tweet Misses Mark  

Target tackles same-day deliveryTarget is making a new play in its retail battle with Amazon and Walmart. The Minneapolis-based chain is paying $550 million to buy two-year-old delivery company Shipt, in one of Target's largest acquisitions to date, the brand said in a blog post Wednesday. Birmingham, Alabama-based Shipt offers same-day delivery, a service Target expects to roll out early next year to half of its 1,800 store fleet.Would You Buy This? Continue reading at AdAge.com

2017-12-13 17:30:00
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Has the Bottom Fallen Out of the Broadcast TV Ratings?  

The latest batch of broadcast TV's currency data has been crunched, and while a handful of shows are doing their bit in the war against audience erosion, the Big Four networks's share of sellable ratings points continues to shrink at an alarming clip.According to Nielsen, C3 ratings last month dropped 16 percent versus the year-ago period, as ABC, CBS, NBC and Fox combined for an average primetime draw of just 2.07 million adults age 18-49, down from the 2.47 million members of the demo that wat

2017-12-13 15:16:00
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Watch the Newest Ads on TV From Alfa Romeo, Old Navy, Verizon and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Two Alfa Romeos engage in an oddly sexy "dance" on ice, in their process showing off their advanced all-wheel drive technology. Buffalo Wild Wings says that it's "the home of the fan." And a bunch of neigh

2017-12-13 15:15:00
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Amazon Pushes Deeper Into Sports With NBA's G League on Twitch  

Twitch Interactive, a video-streaming platform owned by Amazon.com, will show games from the National Basketball Association's G League, pushing the online retailer deeper into live sports content.Twitch, which attracts 15 million average daily viewers globally, will show about six games each week from the G League. The basketball league has 26 minor-league teams affiliated with NBA franchises such as the Chicago Bulls and New York Knicks. Twitch, mostly used to stream video games, adds interact

2017-12-13 14:37:00
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Under New CMO, Office Depot's Accounts Are Up for Grabs  

Taking care of business has never been more difficult for Office Depot. Roughly 10 months into its rekindled relationship with Zimmerman Advertising, the office supplies company is again shopping its agency accounts as Amazon continues to pummel its business.The Boca Raton, Florida-based Office Depot, which also owns OfficeMax, recently issued a request for information to agencies to describe capabilities in three areas: Relaunching and driving the strategic direction leading to a rebrand; launc

2017-12-13 13:01:00
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Under New CMO, Office Depot's Accounts Are Up for Grabs  

Taking care of business has never been more difficult for Office Depot. Roughly 10 months into its rekindled relationship with Zimmerman Advertising, the office supplies company is again shopping its agency accounts as Amazon continues to pummel its business.The Boca Raton, Florida-based Office Depot, which also owns OfficeMax, recently issued a request for information to agencies to describe capabilities in three areas: Relaunching and driving the strategic direction leading to a rebrand; launc

2017-12-13 13:01:00
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Renault Strikes Magazine Deal to Entertain Robo-Car Riders  

Renault SA is buying a stake in a media company as Chief Executive Officer Carlos Ghosn plans to stretch the carmaker's suite of products to entertaining passengers in future driverless vehicles.The French automaker will purchase a 40 percent stake in Challenges Group, that publisher of the namesake weekly economic magazine as well as four monthly science and history journals, it said in a statement Wednesday. Renault and French media group will work on new content specially designed for autonom

2017-12-13 12:12:00
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7 Must-See Media Takes on Doug Jones' Alabama Victory  

1. In a Politico post headlined, "Trump suffers 'big black eye' in Alabama," Eliana Johnson writes,Doug Jones didn't just defeat Roy Moore in Alabama's Senate race on Tuesday nighthe administered the most crushing and embarrassing political blow of President Donald Trump's young presidency. Jones' win meant that Trump, who had endorsed Luther Strange in the Republican primary before backing Moore in the general election, threw his weight behind the losing candidate not once, but twice, in the A

2017-12-13 11:56:00
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Advertiser Survey Shows Upheaval in Industry  

Hey, Martin Sorrell: Here's the good news. A new survey of hundreds of marketing executives by Advertiser Perceptions ranks WPP the best agency holding company.Now for the bad news. Accenture, Deloitte and IBM all made the top two quartiles in the digital portion of the survey and Ken Pearl, CEO of Advertiser Perceptions, says one in three respondents are considering kicking business to consulting firms' digital units. Additionally, 27 percent of marketers surveyed say the use Facebook and Googl

2017-12-13 11:49:00
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The Biggest Food Stories of 2017  

Here's the agency's full top 10 of 2017:1. Amazon Acquires Whole Foods Market2. Another Food Safety Scare at Chipotle Continue reading at AdAge.com

2017-12-13 11:34:00
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Google Heads to Far East In China-AI Push  

Google is deepening its push into China as it seeks an edge in one of technology's most competitive fields: artificial intelligence.The Alphabet unit will announce the opening of a new Beijing research facility on Wednesday during its second annual developers conference in Shanghai, the company says. The Google AI China Center will have a small group of researchers supported by several hundred China-based engineers.Google has been re-building its presence in China, where it defied the government

2017-12-13 10:59:01
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Wednesday Wake-Up Call: The Ad Battle in Alabama's Election. Plus, Harassment Claims Hit NFL Network  

Feminism Part 2: On that note, check out Grey London's campaign that rewrote Christmas carols to give them a feminist slant. As Ad Age's Alexandra Jardine writes, they're no longer Christmas "hymns," they're "hyrrs." And "Deck the Halls with Boughs of Holly" becomes "Kick the Balls (of Patriarchy)" Read more here, and have a listen. Continue reading at AdAge.com

2017-12-13 05:51:42
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Life After the Click-Through  

In a recent op-ed, I explored how marketing's dependence on click-through has impaired the success of the banner. The feedback was encouraging -- a lot of smart people recognize that the banner's future, and advertising in general, can't be built upon an action that's wildly unpopular with consumers. At the same time, it's also evident that there isn't a clear path to move past the click. How do advertisers separate from something so embedded in our industry's thinking and practices? How do we d

2017-12-13 05:00:00
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Watch the Newest Ads on TV From Amazon, Honda, Google and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Honda promotes the advantages of a plug-in hybrid"the end of your battery charge isn't the end of the world"in a commercial for the 2018 Honda Clarity. Amazon plays up the fact that its Fire TV device can

2017-12-12 15:45:00
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Martin Agency Taps MullenLowe's Kristen Cavallo as CEO  

Less than two weeks after the departure of Martin Agency Chief Creative Officer Joe Alexander, which followed an internal investigation into an allegation of sexual harassment, the Interpublic Group agency has named MullenLowe's Kristen Cavallo as CEO.Cavallo, most recently U.S. chief strategy and growth officer at MullenLowe, will succeed current CEO Matt Williams, effective immediately. Whether or not Williams is leaving the company or shifting to a new role was not clear. The agency referred

2017-12-12 15:35:41
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Google AdWords Adds Targeting by Phone Number, Mailing Address  

Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people.Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests.Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable, says Kevin Lee, co-founde

2017-12-12 15:28:39
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Twitter Makes Tweetstorms Easier With 'Threads'  

The plus button lets people add tweets to a 'thread.' Credit: TwitterTwitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series."Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post on Tuesday. "But this method of Tw

2017-12-12 13:16:53
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SapientRazorfish's Adam Grohs Out After Reports of 'Creating Hostile Work Environment'  

Adam Grohs, elevated earlier this year at SapientRazorfish to business development lead for North America, is no longer with the company, following reports that he created a hostile work environment and discriminated against women.Ad Age spoke to five different women regarding Grohs' behavior. One female SapientRazorfish executive said she made a formal complaint to human resources in the last few months. But Ad Age has learned of at least one other formal complaint made by a woman executive to

2017-12-12 12:41:00
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YouTube's 2017 Rewind Video Dominates Digital Views ... as Does Its Rewind From Last Year  

Maybe something about reliving 2017 through YouTube's annual "Rewind" video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it's just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before.As always, our chart includes both views for paid advertising and so-called "organic" views initiated by consumers..mfp-fade.mfp-bg { Continue reading at AdA

2017-12-12 11:00:00
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Watch: Kimmel Returns to TV With Son Billy After Heart Surgery, Advocates for Child Healthcare Law  

On ABC's "Jimmy Kimmel Live" last night, Jimmy Kimmel had a new sidekick on hand for his monologue. "I was out last week because this guy had heart surgery," Kimmel said with his son Billy in his arms. "But look, he's fine, everybody," Reading the apprehensive look on the boy's face, he added, "He may have pooped, but he's fine."The emotional Kimmel, holding back tears, also noted that "Daddy cries on TV, but Billy doesn'tit's unbelievable."Back in May Kimmel emerged as one of the most passionat

2017-12-12 10:45:00
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Parents: This Kraft Ad Will Make You Cry  

Kraft's research showed about 80 percent of parents feel pressure to be perfect, while about 80 percent of kids want parents who are great rather than perfect. So, the brand behind many pantry and fridge staples is kicking off a #FamilyGreatly message."There's no one perfect way to family," says Anne Field, director of brand building for Kraft. "As long as you're doing it with love and conviction, we support how you family."The effort comes from Leo Burnett, which has worked on Kraft cheese mark

2017-12-12 09:00:00
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Staying Human-Centered in a Technology-Focused World  

When Procter & Gamble was looking for ways to innovate and grow its business in the late 1990s, it found the answers not in technology but in human behavior. P&G started by watching how everyday people cleaned their floors, and noticed that a lot of effort was put into cleaning the mop itself, an unwieldy and often messy contraption. The solution? A simpler tool than the originalone that solved an everyday problem in a different way: the Swiffer.This anecdote, analog as it is, illustrates a poin

2017-12-12 08:45:30
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Tuesday Wake-Up Call: Netflix's Creepy Tweet. Plus, An Ex-Facebook Exec's 'Tremendous Guilt'  

But there was also a backlash from people disturbed about Netflix keeping such close tabs on them. "Netflix' 'creepy' tweet reminds us all how closely it's watching us," was The Washington Post's headline. Mashable opened with: "Netflix watches you, too."So why is the joke less weird coming from Spotify than from Netflix? One theory: Maybe we're more protective of our privacy when it comes to what we watch versus what we listen to. (Because, er, porn.) Maybe Spotify just told the joke better. An

2017-12-12 06:00:00
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Twinkies at Holiday Dinner Make Sense ... If You're Marshmello  

Hostess Brands, which saw its comeback buoyed by people's nostalgic cravings for Twinkies, now has a faceless DJ to thank for its latest signal boost.Twinkies are getting a fresh dose of recognition thanks to Marshmello, who wears a marshmallow-like helmet and apparently really enjoys the snack cakes, including them in videos seen by millions of followers. Marshmello, an electronic dance music DJ and producer whose real moniker remains as secret as his face, included Twinkies in two recent video

2017-12-12 05:01:25
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Why Professional Marketers Must Support Academia and Students  

Programmatic media. Dynamic ad creation. Blockchains. Virtual reality. Augmented Reality. Chatbots. Artificial Intelligence. I have been in the field of marketing for more than 30 years, and more has changed over the past five years or so than the preceding 20. The kind of changes that technology and data are driving is incredible.The modern marketer's toolkit has expanded dramatically, and with that, the talent and skill set required to be successful. Not only do you need to be classically trai

2017-12-12 04:00:00
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10 

This Agency Helps Marketers Reach Deaf Consumers  

There are agencies that specialize in targeting women, various ethnic cohorts and demographic segments, but there is one group that has been largely ignored: the deaf, a community of more than 30 million people in the U.S. and about 360 million worldwide. An agency called CSD Creative is looking to change that.Austin, Texas-based CSD Creative, which is housed within nonprofit organization Communications Services for the Deaf, was developed as a standalone agency in 2016 that works with external

2017-12-12 02:00:00
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10 

Target's Bullseye and The Voice's Finalists Star in Holiday Mashup  

Bullseye, Target's black-and-white dog mascot, isn't a contestant on NBC's singing contest "The Voice," but the marketer paid for the pup to appear in ads with the show's eight finalists during Monday's episode.The four 30-second commercials show pairs of contestants singing holiday classics before Bullseye closes things out with a bark from a judge's chair.It's not the first time Target has tried to catch viewers' attention with commercials that integrate the surrounding programming. In Novembe

2017-12-11 18:03:04
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6 

Uber Set to Name MediaCom to Handle North American Media  

MediaCom is poised to win media duties for Uber in North America, according to people with knowledge of the matter.Most recently, Uber worked with Interpublic Group of Cos.' Initiative in some of its media markets including North America. An Initiative spokesperson said in October the agency would "not be participating in any review that Uber calls."In October, Ad Age reported the brand was set to hire MDC Partners' 72andSunny as its global creative agency. Continue reading at AdAge.com

2017-12-11 16:36:00
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2 

Watch the Newest Ads on TV From Spectrum, Target, Microsoft and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: Microsoft serves up a 60-second animated extravaganza (see Alexandra Jardine's Creativity post, "Microsoft's Holiday Ad Is a Magical 3D Adventure About Inclusion," for the backstory). A creepy talki

2017-12-11 15:30:00
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4 

Pandora Jewelry Selects Mindshare as Media Agency of Record for North America  

Pandora, the Danish jewelry company, has selected GroupM's Mindshare as its media agency of record in North America.Maxus previously handled the business, but over the summer GroupM announced Maxus and MEC would combine as Wavemaker. MEC handles media for Tiffany & Co., so GroupM sibling agency Mindshare pitched for the business."We look forward to developing exciting partnerships to support our expanding jewelry offerings and seasonal collection drops," Charlotte Watson, VP of Marketing for Pan

2017-12-11 15:20:30
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3 

Twitter Starts Showing How Many Views its Videos Get  

Twitter has started showing view counts on videos.Video clips shared on the service will have running tally of people who watched, if even for only a couple seconds. Though it's a minor change to the platform -- Twitter never counted video views before -- every tweak is part of the company's mission to make the service more attractive for users. View counts are a subtle way to encourage people to share more video to the service if they feel their content is being widely seen.Media companies and

2017-12-11 15:19:00
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4 

Dentsu Aegis Wins Subway's North America Media and Creative Accounts  

Subway has chosen a customized Dentsu Aegis Network team of agencies to handle its media and creative work across North America, the sandwich chain said Monday.The Franchise @ Dentsu Aegis Network North America will include people from across the Dentsu Aegis Network including Carat New York, Mcgarrybowen New York, Carat Canada and DentsuBos, Subway said. The integrated team will have people based in New York, Toronto and Montreal Canada, Subway said.The move marks the first time in more than 25

2017-12-11 14:15:00
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5 

Cheil Worldwide Gets New CEO, Airbnb Hires Gadd to Head Production  

Cheil Worldwide's new president and CEO is Jeongkeun Yoo, who has worked at the Seoul, South Korea-based company for three decade in roles spanning planning, sales and creative. He replaces Daiki Lim, who resigned. Yoo's last position was as executive VP at Cheil Worldwide, which he joined in 1987 as an account executive. He has served many of the country's major advertisers, including Samsung Electronics and AmorePacific, the cosmetics giant. Outgoing Lim spent five years as CEO of Cheil, which

2017-12-11 14:06:00
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7 

Virgin Atlantic and Delta Team on 'Prodigal Brother' Holiday Campaign  

Virgin Atlantic and Delta bring charming cheek to the schmaltz-filled holiday advertising season with a short film, their biggest push yet to promote their strategic partnership. Created out of Figliulo & Partners and directed by Anonymous Content's Tim Godsall, it tells the story of a wayward man named Jacob who turns up unexpectedly at his brother's home for Christmas.Delta acquired a 49 percent stake in Virgin Atlantic in 2013, opening the door to an expanded network for both airlines and le

2017-12-11 12:30:00
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7 

Verizon Renews NFL Deal  

The National Football League has renegotiated its deal with Verizon to stream games to mobile devices in a $2.25 billion arrangement, according to reports.That means the NFL can't shop mobile rights to digital platforms like Amazon, Twitter, Facebook and YouTube.In the past two years, Verizon acquired AOL and Yahoo for their digital advertising potential, assembling them in a new division called Oath. The NFL deal gives Verizon the right to stream games to its Go90 mobile video app and Yahoo Spo

2017-12-11 12:13:11
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5 

Mario Batali 'Steps Away' From His Restaurants and 'The Chew' Following Sexual Misconduct Allegations  

Continue reading at AdAge.com

2017-12-11 11:55:00
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3 

'He's All Over Me Kissing and Groping': What Trump Accusers Told Megyn Kelly This Morning  

"You know, it was heartbreaking last year," Samantha Holvey told Megyn Kelly this morning on NBC News' "Megyn Kelly Today." Holvey is one of more than a dozen women who, during the presidential campaign, accused Donald Trump of sexual misconduct over the years. She and two other accusersJessica Leeds and Rachel Crookssat at a table with Kelly before a studio audience and spoke out once again."We're private citizens," Holvey continued, "and for us to put ourselves out there to try and show Americ

2017-12-11 10:55:00
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1 

Think AI Is Years Off? Think Again  

If 2016 was the year of mobile and 2017 was the year of video, what will 2018 bring? According to former SAP and Oracle executive Bob Evans, 2018 will show us which leaders are serious about "digital transformation, customer-centric marketing and the unleashing of AI."There it is: AI. Today's buzziest buzzword. But 2018 is here, and some marketing leaders are seizing the day. Here are five ways that AI is being used to improve results right now.1. Content Continue reading at AdAge.com

2017-12-11 10:00:10
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6 

Addressable Advertising: An Upgrade for Travel Brands  

Football and turkey. Ugly sweaters and gingerbread lattes. No matter what your association is, the holiday season is already in full swing. It's a time of celebration and merriment but above all else, the holidays are about family. And whether that means reconnecting with extended family or skipping town to avoid your sister-in-law's bad cooking, odds are some sort of travel is involved.Much like retail, travel advertisers are also busy during the holiday season. As consumers have grown to be mu

2017-12-11 08:30:00
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2 

Sports Media Rights to Soar to $23B in 2021, PwC Report Says  

Illustration by Tam Nguyen/Ad Age Like the media industry that props it up, the North American sports marketplace is in the midst of a sort of seismic upheaval, as younger fans continue to abandon traditional distribution channels while digital monoliths look to disrupt the standing broadcast pecking order. But a new study suggests that the pervasive uncertainty should only help pour even more megabucks into the sports-industrial complex.The sports market will grow at a compound annual rate of

2017-12-11 08:00:00
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3 

Amazon Channels Classic Moments in New Fire TV Campaign  

In one of the more memorable scenes in "Home Alone," young Kevin McCallister famously orders a pizza, pranking the petrified delivery boy, who is allowed to "keep the change, ya filthy animal." Now, those watching the 1990 classic on Amazon's Fire TV can order their own lovely cheese pizza at the same time as Kevin through voice assistant Alexa. That's the kind of futuristic capability at the cornerstone of Amazon's new campaign, which uses the tagline, "Can Your TV Do That?""This campaign is a

2017-12-11 07:00:00
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4 

Why Unilever Needs Love Beauty and Planet  

Like other big packaged-goods players, Unilever launched few new brands in recent decades as it focused on making big brands such as Dove even bigger. But the company's personal care business alone has launched three brands in the U.S. in the past month and eight globally in the past year, including the latest, due to hit stores next month: Love Beauty and Planet.It's a decidedly crunchy granola-sounding name for something that comes from a global behemoth with more than $60 billion in annual sa

2017-12-11 07:00:00
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3 

Got $1 Million? You're That Much Closer to Being GDPR Compliant  

Savvy businesses are spending serious money to comply with new online privacy regulations out of Europe.Come May 25, any company that interacts with or does business online with consumers in Europe, including publishers, retailers and brands based in the U.S., must be compliant with the E.U.'s General Data Protection Regulation and ePrivacy laws, which require companies to get explicit consent for the ways they use consumers' data.Those who fail to comply will be hit with a fine that's 4 percent

2017-12-11 07:00:00
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3 

Monday Wake-Up Call: A Boy's Anti-Bullying Plea Goes Viral. Plus, Disney-Fox Updates  

YouTube, YouTube, YouTubeThere's lots of YouTube news today; first, check out Ad Age for Jeanine Poggi's Q&A with JoJo Siwa, a 14-year-old star on YouTube and other social media. (She's the one behind the craze for big hair bows.) Siwa also has a multiplatform deal with Nickelodeon, which has licensed hundreds of products featuring Siwa and her dog, a sign of the times "as an increasing number of teens and tweens turn to YouTube as their source of entertainment," as Poggi writes. Siwa says YouT

2017-12-11 06:00:00
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10 

Everything You Need to Know to Enter the A-List & Creativity Awards  

Ad Age's 2017 A-List & Creativity Awards celebrated outstanding agencies, work, people and companies. Honorees included Anomaly, BBDO, Boost Mobile's Boost Your Voice campaign, Kaylin Goldstein of CP&B Boulder and The Drone Racing League.With the final deadlines for the 2018 awards fast approachingentries for the A-List are due Dec. 20, and the Creativity Awards soon afterhere's a guide to help you understand the categories, judging criteria and materials you'll need to enter.What we're looking

2017-12-10 11:00:00
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6 

Q&A With The Girl Behind That Big Hair Bow  

Illustration by Ad AgeIf you have a tween girl, you're probably familiar with their latest craze: colorful, over-size hair bows. And with the holidays approaching, you likely also know that these two gifts are hard to find: a hair-bow maker and a singing doll wearing the hair accessory.Well, thank JoJo Siwa. Continue reading at AdAge.com

2017-12-10 02:00:00
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35 

Apple Said to Be Buying Shazam Music Recognition App  

Apple is close to acquiring Shazam Entertainment, the startup whose music recognition app is already built into Apple's Siri virtual assistant, according to a person familiar with the discussions.A deal for the London-based app maker could be announced as soon as Monday, said the person, who declined to be identified because the details are not yet public. TechCrunch earlier reported the takeover, adding that it could value Shazam at about 300 million pounds ($404 million). An Apple spokesman de

2017-12-08 17:19:20
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7 

Watch the Newest Ads on TV From Ram Trucks, Purina, Fandango and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: World champion barrel racer Brittany Pozzi and her horse star in a gritty, black-and-white ad from Purina that calls attention to the fact that the brand familiar to millions of cat and dog owners also mak

2017-12-08 16:15:00
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3 

Agency Brief: Airplanes, Grapes and Extra Credit  

Happy Friday. This wasn't the happiest news week for the ad industry, but at least it started off sweet with National Cookie Day Monday and ending the same way, with National Brownie Day Friday.But before you run out to get brownies, have a look at this week's agency roundup.Huge changes Continue reading at AdAge.com

2017-12-08 15:33:00
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4 

Sex Trafficking Bill Soothes a Tech Worry With Focus on Intent  

A new version of a House bill that aims to curb online sex trafficking could ease concerns of big internet companies including Google and Facebookand create a new tool to pursue bad online actors.New language from House Judiciary Committee Chairman Bob Goodlatte would make it a crime to operate a facility such as a hotel or an internet platform with the intent to promote prostitution of another person. If adopted, this measure would expand an existing anti-prostitution statute but largely leave

2017-12-08 14:43:42
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3 

Viacom's MTV, VH1, Logo Shake Up Media Agency Duties  

Viacom cable channels MTV, VH1 and Logo have switched up their media agency structure.MullenLowe Mediahub, which had been VH1's media agency of record since 2013, will handle tradtional and digital media planning and buying for MTV and Logo.Spark Foundry, which had been MTV's incumbent media agency, will now concentrate on addressable advertising for MTV, VH1 and Logo via platforms such as DirecTV. Continue reading at AdAge.com

2017-12-08 14:00:15
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5 

YouTube Ad Crackdown Puts Some Creators Out of Work  

YouTube's crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly ad sales, a blow to the very people who helped make the site the most popular place to watch video online.The swift drop in revenue, a side effect of YouTube's attempt to remove ads from offensive videos, has caused some users who once thrived on the site to quit posting or defect for rival sites like Amazon's Twitch, according to interviews with a dozen different crea

2017-12-08 13:00:51
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10 

Ad Lib: DDB's Wendy Clark and Ari Weiss on Creative Tension, the Year's Highs and Lows  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It's been just under two years since DDB brought Wendy Clarka former top marketer at Coca Colaon board as its North American CEO. And it's been just under one year since she brought on Ari Weiss as the Omnicom network's first chief creative officer. The honeymoon would have to wait, though."Parternships are a leap of faith," Clark says in the latest edi

2017-12-08 10:20:38
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15 

YouTube to Start Music Streaming Service 'Remix' in March  

YouTube plans to introduce a paid music service in March, according to people familiar with the matter, a third attempt by parent company Alphabet to catch up with rivals Spotify and Apple.The new service could help appease record-industry executives who have pushed for more revenue from YouTube. Warner Music Group, one of the world's three major record labels, has already signed on, say the people, who asked not to be identified discussing private talks. YouTube is also in talks with the two ot

2017-12-08 07:39:23
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1 

Friday Wake-Up Call: Terry Savage to Leave Cannes Lions. Plus, Wendy's Latest Twitter Antics  

Two thumbs up The Wendy's Twitter account has suddenly, inexplicably started doing film criticism, and the fast-food burger chain sounds unexpectedly high-brow. Wendy's appreciates the coming-of-age themes in "Lady Bird," and it thinks "Blade Runner 2049" was "visually stunning." What's going on? For some reason, Eric Kohn of IndieWire tweeted at Wendy's to ask the chain's opinion on the best films of 2017. And Wendy's actually answered.As Slate writes, in between the chatter about cinema, the "

2017-12-08 06:00:00
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5 

Super Bowl LII: Who's Buying Ads in the Big Game  

.topimage { background: url(background-size: cover; Continue reading at AdAge.com

2017-12-08 02:00:00
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6 

'The Decision Was Ours,' Martin Agency Tells Staff Regarding Alexander's Exit  

The Martin Agency sent an email to staffers Thursday evening addressing the departure of creative veteran Joe Alexander, which followed an internal investigation into an allegation of sexual harassment, according to people with knowledge of the matter."The behavior that Martin's former CCO, Joe Alexander, is accused of is inexcusable. That's why the only alternative was for him to leave The Martin Agency. That decision was ours," the email, sent from CEO Matt Williams and President Beth Riley-Ke

2017-12-07 19:02:48
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8 

AT&T Commits to Time Warner Deal Even as Judge Delays Deadline  

The Justice Department's antitrust lawsuit to block AT&T from buying Time Warner will go to trial March 19, a later date than the companies had sought to begin their epic legal fight with the government.With the trial more than three months off, AT&T and Time Warner will have to extend their self-imposed April 22 deadline for completing the $85.4 billion deal. U.S. District Judge Richard Leon said Thursday in Washington that the companies should push back the cutoff date by 60 to 90 days to give

2017-12-07 17:46:44
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12 

ESPN, Santa Claus Spin Christmas as the Official Holiday of the NBA  

As much as the dictates of the calendar occasionally present an opportunity for the NFL to air games on Christmas Day, the NBA rules Dec. 25 in the much same way in which Santa has dominion over the North Pole. In a bid to further underscore how televised basketball is now a holiday staple alongside more suspect traditions such as mistletoe, fruitcake and egg nog, ESPN and jolly old St. Nick have teamed up to declare "Xmas" the official holiday of the NBA.As part of a campaign that will begin ro

2017-12-07 17:19:37
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2 

Watch the Newest Ads on TV From Uber, Hulu, Target and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Los Angeles Clippers center DeAndre Jordan goes for a leisurely ride and gets chatted up by Cari Champion in an Uber "Official Ride of Game Time" ad. Hulu says that it offers "All your holiday TV in one pl

2017-12-07 16:00:00
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3 

LAPD Warns Drivers Navigation Apps May Steer Them Toward Fires  

Navigation apps like Alphabet's Waze, which can do wonders directing drivers through traffic, backfired for some motorists trying to maneuver around the wildfires that are raging across Southern California.Drivers have posted on Twitter that apps including Waze have steered them toward the flames. The Los Angeles Police Department warned motorists during a press conference Wednesday to be cautious using navigation apps near fiery areas and to obey all road blocks, spokesman Mike Lopez says.Waze

2017-12-07 13:52:01
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2 

Agencies That Use TAG Partners See Fraud Plunge  

In what it calls a "monumental" breakthrough, the Trustworthy Accountability Group says its method can cut online ad fraud by more than 83 percent.TAG, an association of ad-industry trade groups, worked with ad buyers at GroupM, IPG Mediabrands and Horizon Media and the metrics firms Moat, Integral Ad Science and DoubleVerify to scrutinize 6.5 billion display and video ad impressions on TAG-certified distribution channels from July through October. They estimated the so-called invalid traffictyp

2017-12-07 13:34:35
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9 

5 Privacy Tips for the Voice-Notifications Era  

The other day I received a voice notification that my Amazon order for Vitamin D pills (getting ready for a Portland winter) had shipped and was en route to my home. It was a simple gesture that was also communicated via email. But for someone who sends billions of notifications a day, the voice alert got my juices flowing because it represented an exciting future that's starting to come into view. After years of science fiction exposing us to the idea of voice-powered apparatus, we finally live

2017-12-07 10:00:00
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0 

Three Resolutions for Data-Driven Marketers in 2018  

This time of year is ripe for reflection and goal-setting. It's a time when companies can look back and take stock of the past year: what worked, what didn't, and what lessons can be applied to the year ahead.Data still keeps marketers and advertisers up at night. And it's an area that many advertisers (and their host of partners) will be assessing ahead of 2018. As data-driven advertising has grown up and swiftly moved from a nice-to-have strategy to table stakes, brands and agencies are becomi

2017-12-07 08:00:00
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1 

Thursday Wake-Up Call: NY Times Sues The Weinstein Co. for Unpaid Ads. Plus, Walmart's New Name  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"The departure of Martin Agency veteran Joe Alexander last week followed an internal investigation into an allegation of sexual harassment" against him, Ad Age's Lindsay Stein reports, citing people with knowledge of the matter. Alexa

2017-12-07 06:00:00
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1 

Bain Capital Acquires Japan's Third-Biggest Agency, Asatsu-DK  

Bain Capital has acquired 87 percent of Japan's third-largest ad agency, Asatsu-DK, through a tender offer, successfully wrapping up a takeover effort that initially had opposition from WPP, a longtime shareholder in the Japanese agency.Shareholders agreed to sell 87.05 percent of ADK to Bain Capital Private Equity, Bain and ADK said in a joint statement. Bain wants to take the company private and delist it from the Tokyo Stock Exchange, and it will work with ADK to invest in the expansion of th

2017-12-07 05:00:00
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9 

Avocados From Mexico Returns to Super Bowl Highlighting Food's Versatility  

Avocados From Mexico is returning to the Super Bowl for the fourth consecutive year, continuing its effort to stick out in people's minds as they're busy sticking chips into bowls of guacamole.The Mexican Hass avocado industry's marketing arm plans to run a 30-second spot during the Feb. 4 game, the company says.Even as some marketers used the 2017 Super Bowl to promote inclusion and otherwise respond to the election of President Trump, Avocados From Mexico continued with its humorous approach t

2017-12-06 19:42:00
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6 

High-Profile Exit From Martin Agency Followed Sexual Harassment Allegation  

The departure of Martin Agency veteran Joe Alexander last week followed an internal investigation into an allegation of sexual harassment by the chief creative officer, according to people with knowledge of the matter.The people spoke on condition of anonymity to discuss a sensitive subject. They say they don't know what the investigation found.Asked whether The Martin Agency had investigated alleged sexual harassment by Alexander, a spokesman responded only indirectly. Continue reading at AdAge

2017-12-06 16:36:00
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0 




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