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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Arby's switch to Coke products from Pepsi is hard for some fans to swallow  

Arby's love of Pepsi was once so strong that it apologized to the beverage brand with a 30-second commercial. Now, the love is gone and that's leaving some Arby's fans livid.Arby's said back in August that it planned to switch from serving Pepsi-Cola carbonated soft drinks to Coca-Cola ones, but restaurants only recently began converting their soda fountains to Coke products from Pepsi ones.Back in late 2014, Arby's issued an apology spot to Pepsi as a make-good after forgetting to feature Pepsi

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2018-05-23 17:53:45



Comcast vows to bid on Fox, dashing nerds' hopes for Marvel crossovers  

Comcast has announced it may step in with its own bid to acquire 21st Century Fox's entertainment assets, potentially blocking a deal that Disney had already announced it had agreed to go through with to the tune of $50-plus billion.There is one cohort in particular that stands to be the biggest loser if Comcast succeeds: Comic book fans.Disney, of course, owns the characters that make up the Avengers and Fox owns the X-Men, two beloved franchises that have not been able to appear in the same fi

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2018-05-23 17:25:25



Marketer's Brief: Kohl's ages down, hooks up with PopSugar  

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Target CEO Brian Cornell caused a stir last summer when he claimed that Hispanic consumers are "shopping much less" and "staying at home," a behavior that he chalked up to a "cocooning factor" and implied, without naming President Trump, owed at least something to new federal immigration policy. That opinion drew some

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2018-05-23 17:01:31



Sundial Brands hires top marketer from Coty; Bonin Bough is out  

Sundial Brands, a leading marketer of beauty products for women of color, has hired a new top marketer from Coty. The company's high-profile former chief marketing and growth officer, Bonin Bough, has left after less than a year on the job following its acquisition by Unilever.Kimberly Evans Paige, who joined Coty last year as chief marketing officer of the consumer beauty division from a top marketing job at Coca-Cola Co.'s Venturing and Emerging Brands unit, comes to Sundial Brands as chief op

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2018-05-23 15:39:59



Facebook loses EU friends as bloc's lawmakers weigh break up  

Facebook founder Mark Zuckerberg may have found his EU hearing on Tuesday a fairly easy affair to sail through, but that's not to say he wasn't in dangerous territory.The first clue came early, when European Union lawmakers asked: Can you tell us why your company shouldn't be broken up?After the smiles, selfies and handshakes, two of the assembly's top legislators said Facebook's monopoly power should be looked at by antitrust officials -- three years after parliamentarians urged regulators to w

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2018-05-23 13:29:25



J.C. Penney seeking another leader after CEO's abrupt exit  

Big Texas-based department-store chain seeks new leader: must be willing to tackle sluggish sales, failed fashion and $4 billion in long-term debt.J.C. Penney Co., once again, is searching for a new CEO after Marvin Ellison was poached by home-improvement retailer Lowe's Cos. on Tuesday, a surprise exit that sent J.C. Penney's stock down to historic lows.Whoever takes the job will need to do more than fix J.C. Penney's clothing offerings. Ellison, who became CEO in 2015, tried many initiatives t

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2018-05-23 13:03:13



Target's first-quarter store traffic is its best in a decade  

Target put its money where its mouth is, and it's paying offat least in shopper visits. Thanks to heavy investments the retailer has made in store remodels, new in-house product lines and better delivery options, store traffic for the first quarter grew 3.7 percent, the strongest performance in more than 10 years."Target has always thrived by being different," CEO Brian Cornell said on a conference call Wednesday morning.The Minneapolis-based chain reported a 3.5 percent rise in revenue to $16.6

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2018-05-23 11:35:20



Watch the newest ads on TV from Pepto-Bismol, Leesa, Hotwire and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Leesa serves up a fresh cut of its continuing campaign promoting Leesa mattresses as "a better place to sleep." Travel booking site Hotwire serves up a Monty Python-esque animation to illustrate why it hide

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2018-05-23 11:08:02



IAB Tech Lab proposes new rules on selling data as GDPR looms  

With the European Union's General Data Protection Regulation slated to go into effect this Friday, the Interactive Advertising Bureau's Tech Lab has released a proposed framework that it says would make it easier for marketers to understand the quality of data they're buying and, more importantly, where it came from.The effort should provide a simple and flexible approach to data organization and buying, the Tech Lab says, adding that it will reduce friction in the supply chain and provide much-

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2018-05-23 05:10:30



If I knew then what I knew now... I'd ignore the forecast  

In this occasional series, Ad Age asked small agency chiefs what they would do differently if starting their shops today.Starting your own agency is insane and I like to advise people of that if they ask. It's not the wrong thing to do or ripe for regret; it just takes a wild leap of faith.People have long said the highs are higher and the lows are lower. It's true. The empowered feeling that every decision made impacts others is so real. It's also heavy. Continue reading at AdAge.com

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2018-05-23 04:47:06



Amid rise in rivals, Consumer Reports debuts first brand campaign  

Consumer Reports wants to remind consumers that it's still relevantand, in fact, with the rise of questionable apps and privacy concerns, more so than ever. The 82-year-old nonprofit is debuting its first brand campaign this week to increase awareness as a growing number of rivals court the millennial audience."We realized we have this exceptional brand with an extremely loyal base, but we also realized there are a lot of consumers who don't know who we are and what we stand for," says Leonora W

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2018-05-23 03:57:14



Small Agency, Big Idea: Office of Baby gets comfy for Parachute  

Ahead of Ad Age's Small Agency Conference in L.A. on July 17-18, we'll be turning the spotlight onto standout work from the industry's "tiny but mighty" creative players. New York City's nine-person agency Office of Baby recently debuted this out-of-home campaign for luxury bedding brand, Parachute. You don't want to go outside. Then you'd have to deal with people, and taxes and the "news." Stay in bed, where everything is wonderful.That's the sentiment in bed-and-bath brand Parachute's new camp

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2018-05-23 03:36:13



TV reboot challenge: We ask millennials what a 'Magnum P.I.' is  

Once again, TV networks are reviving old series for their new seasons, a strategy designed to capitalize on built-in fan bases of the originals.The tactic has yielded some serious successes. NBC just renewed its revival of "Will and Grace" for two additional seasons after the sitcom debuted last fall to more than 10 million viewers. ABC's reboot of "Roseanne" arrived in March to over 18 million viewers (not including delayed viewing) and will be a centerpiece of the alphabet network's fall sched

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2018-05-23 03:19:13



Zuckerberg's European inquisition more like a European vacation  

Facebook's Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format made it easier to evade questions.)The Facebook CEO was in Brussels, the seat of the European Union's government, to answer for privacy and data lapses brought to light from the Cambridge Analytica debacle. Cambridge Analytica was the third-party data provider that was allowed to access profiles on up to 87 million Facebook users and

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2018-05-23 03:04:05



'Royal Wedding: A Bad Lip Reading' is here and there's a golden unicycle up for grabs, people  

If you had trouble engaging with the royal weddingand some of us didperhaps this fresh look at the ceremony will capture your fancy? The always dependably absurd Bad Lip Reading channel on YouTube just delivered, in record time, its take on Harry and Meghan's big day and it's nothing short of a revelation.You didn't know about the giraffes, did you? Or the golden unicycle? Or the question of free will?You will shortly. Continue reading at AdAge.com

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2018-05-23 03:01:21



KFC hands U.S. media to W&K, its creative agency  

KFC U.S. has handed media buying and planning to Wieden & Kennedy, which has been its creative agency since 2015.Spark Foundry, part of Publicis Groupe, had handled the U.S. media account since January 2017."KFC U.S. made the strategic decision to move its media planning and buying business to Wieden+Kennedy, combining creative, media, digital, data and analytics under one integrated agency," KFC U.S. Chief Marketing Officer Andrea Zahumensky said in a statement. KFC hired Zahumensky from Procte

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2018-05-23 02:51:02



Fiat Chrysler launches U.S. media agency review  

Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic's UM."FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business," a spokeswoman told Ad Age. "We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process."FCA ranks as the nation's 12th-largest ad spender, shoveling $2.2

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2018-05-23 02:26:50



Woman behind the Aflac duck brings you two chill eggs  

The woman behind the Aflac duck and Herbal Essences' Totally Organic Experience has a new mission: bring egg freezing to the masses.Linda Kaplan Thaler Productions has created a new digital and social-media campaign for Manhattan specialty practice Extend Fertility starring two animated "chill eggs"one swings in a hammockwho advise women that freezing their ovaries can help destress their lives.While the media plan initially targets women ages 27 to 42 in the New York metro area, Extend Fertilit

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2018-05-23 02:18:32



Translation's Steve Stoute speaks about social activism as the 'core element' of impact-driven marketing  

The Ad Council's Lisa Sherman discusses social activism, impact, and a new breast cancer risk education campaign with Translation's CEO Steve Stoute.It's heartening to see how many brands are focusing on purpose and making social activism central to their work. At Translation, you truly are cultural catalysts. What are some of the things you've done internally and externally that you're most proud of?Our team at Translation is focused on social activism, both as a core element of our culture and

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2018-05-23 01:36:58



Wednesday Wake-Up Call: Who's winning in U.S. mobile payments? Hint: It's not Apple or Google  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Facebook's Mark Zuckerberg went to the EU parliament to answer questions about data lapses and privacywait, wait, let's start over. Mark Zuckerberg went before the EU parliament to repeat carefully drafted talking points and avoid topics he didn't really want to get into. The bizarre format of the hearing made it easy to do that, because all the questions we

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2018-05-23 01:22:39



Industrial-strength humor: The power Behind Big Ass Fans  

If there's one lesson Alex Reed could share with his fellow business-to-business marketers it would be "just stand out." It's a lesson he's taken to heart during his 10 years at the immodestly named Big Ass Fans, the industrial strength fans that you'll find in gyms, warehouses, atriums and other giant rooms around the globe. Having taken over the global marketing director role four years ago, Reed sees humor and personality as essential elements of the company's success.As you'll learn in our i

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2018-05-23 01:17:16



Last chance to save on Ad Age's 2018 Small Agency Conference & Awards  

On July 17 and 18, the Ad Age Small Agency Conference & Awards heads to Los Angeles and today is the last day for you to snag your ticket before early-bird pricing ends.We know it's tough to be a small shop these days, so this year we've expanded the conference to tackle even more topics and give you more time to network with your peers. That includes kicking everything off on July 17 with a lunch with the editors of Ad Age and Creativity, which will be followed by the Small Agency Studio sessio

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2018-05-23 01:09:37



Dear CFO: This is why I should go to Cannes (according to the Cannes Lions)  

With the Cannes International Festival of Creativity just a month away, organizers have released a "Convince the CFO" kit with resources to help people get the OK to attend from C-suite typesincluding a ready-made letter and a "budget-holder friendly week plan.""We don't ever meet people who don't want to go to Cannes Lions, but as with any investment you have to form a case to attend to those who are the budget holders," Clare Hill, Cannes Lions' director of marketing and brand, wrote in an ema

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2018-05-22 14:08:46



Marketplaces: Embrace or Maneuver Around. Ignore? Peril  

Sextants: Rarely seen nor part of everyday life. But there is no instrument more pure or more technically perfect. Not requiring a physical connection to anything, the sextant is complete and never imprecise. Its ability to see and reveal raw truth, data if you will, is its power. Over hundreds of years, its navigational abilities have created freedom, provided safety, inspired unrelenting discovery as well as crushing failures and led to unimaginable wealth.Such is the land of marketplaces too.

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2018-05-22 13:31:57



HSBC chooses PHD after global media review  

British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review.The incumbent was GroupM's Mindshare. ID Comms, the U.K.-based media consulting company, handled the pitch.PHD referred requests for comment to the client. Continue reading at AdAge.com

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2018-05-22 13:12:18



LG dominates digital video with three spots on this week's Viral Chart  

In an unusual display of dominance for any brand, LG campaigns for its TV sets and the overall corporate brand took first, second and third place on our latest weekly chart of the most-viewed video campaigns online. Not only did a video promoting LG Nano Cell's wider field-of-vision TV technology repeat at No. 1, but an LG brand campaign debuted on the chart at No. 2 and another TV ad climbed to No. 3 from No. 8.Together they comprised nearly 64% of all views in the top 10.As ever, the chart inc

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2018-05-22 09:18:45



ACLU tells Amazon to stop selling facial recognition tech to police  

Amazon drew the ire of the American Civil Liberties Union on Tuesday over a facial-recognition system offered to law-enforcement agencies that the advocacy group says can be used to violate civil rights.In marketing materials obtained by the group, Amazon Web Services says its Rekognition system uses artificial intelligence to quickly identify people in photos and videos, enabling law enforcement to track people."Amazon's Rekognition raises profound civil liberties and civil rights concerns," th

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2018-05-22 07:59:37



Vegas' newest 'What Happens Here' ads are less whimsical, more contemplative  

Tackling marital issues or parental resistance to gay marriage are hardly the kind of themes you'd expect from Las Vegas' normally whimsical "What Happens Here Stays Here" campaign. But those are some of the plotlines in the latest round of ads for the long-running campaign.To call it a detour into more serious territory might be a bit of an overstatement. The spots contain the usual glitz, glam, music and include hints of the hedonistic sensibilities long associated with the campaign. But the n

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2018-05-22 04:25:16



Jason Musante becomes CCO at Huge, MullenLowe LA hires four  

Huge announced a slate of promotions. Alexandra Lutz is now chief strategy officer, Derek Fridman is chief design officer, Jason Musante is chief creative officer, Michael Horn is chief data officer and Gela Fridman is president, technology. Thomas Prommer is president, platform strategy, Holly Mason is president, Brooklyn. Prommer will remain based on the West Coast, and Fridman will continue to be based in Atlanta. Lutz, Fridman, Musante, Horn and Mason will all continue to be located in the a

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2018-05-22 03:47:28



Tuesday Wake-Up Call: Who needs Frank Underwood? Netflix just signed the Obamas  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Netflix has lured big names lately: Shonda Rhimes, Ryan Murphy and now the Obamas. Netflix announced that former "President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features." CNN says the Obamas

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2018-05-22 03:42:03



Watch the newest ads on TV from Snapple, Taco Bell, Duracell and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Duracell asks, "Do you need the most trusted battery in your smart lock?" (Spoiler: Duracell definitely thinks so.) Taco Bell hypes its "Steal a game, steal a taco" tie-in promotion with the NBA. And Snappl

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2018-05-22 01:48:52



JC Penney CEO responsible for marketing cuts leaves for Lowe's  

The CEO at JC Penney is leaving the struggling department store chain to take a new gig at Lowe's. Marvin Ellison, who joined Plano, Texas-based JC Penney four years ago and has recently reduced marketing expenses for the brand, is staying on until June 1. The next day, he'll assume responsibilities as chief executive of Lowe's Co., in Mooresville, N.C. The current leader of Lowe's, Robert Niblock, is retiring.Investors reacted swiftly, sending JC Penney shares down 6 percent in Tuesday morning

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2018-05-22 01:29:12



Small Agency, Big Idea: Baldwin& makes over Old MacDonald  

Ahead of Ad Age's Small Agency Conference in L.A. on July 17-18, we'll be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We begin with 28-person Raleigh, North Carolina shop Baldwin&, which recently refreshed an old spot for tractor brand Kioti by putting a "human" face on Old Macdonald.Sometimes, bright ideas are just a simple tweak, which is what Raleigh, North Carolina-based small agency Baldwin& made for its new client, tractor brand Kioti.The

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2018-05-22 01:22:32



Kimberly-Clark switches CMOs amid global creative review  

Kimberly-Clark has appointed a new chief marketing officer amid the company's global agency review.In a brief statement on Monday, the marketer of such brands as Huggies, Kleenex, Cottonelle and U by Kotex says Giuseppina "Giusy" Buonfantino has been named CMO, reporting to President-Global Brands and Innovation Tony Palmer. Buonfantino assumes the role immediately, a spokesman says, but prior CMO Scott Usitalo will continue with the company through Aug. 1 to help with the transition.Usitalo, wh

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2018-05-21 22:12:03



Watch the newest ads on TV from Sprint, Hewlett Packard Enterprise, T-Mobile and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.A few highlights: T-Mobile hypes an offer in which its customers can get $30 tickets to Kesha and Macklemore's joint summer tour. (Another T-Mobile spot stars reggaeton singer J Balvin.) An A.I.-powered robot and her

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2018-05-21 21:17:39



Adobe buys Magento for $1.68 billion to target e-commerce  

Adobe has agreed to buy e-commerce company Magento for $1.68 billion, in a bid to capture a bigger slice of the digital-commerce industry from Salesforce and Oracle.The Photoshop software provider is making its third-biggest acquisition to create an end-to-end system for designing digital ads, building e-commerce websites and other online customer experiences and completing transactions, the company said Monday in a statement.Campbell, California-based Magento offers software to build and run we

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2018-05-21 19:32:07



Fox finds 'Phone Swap' a date as it takes over Snapchat ad sales  

Fox is preparing to wade deeper into Snapchat by handling all the ad sales for Vertical Networks, the digital media startup that was specially designed for the messaging app.Fox's first deal is with Boost Mobile, which will sponsor Vertical Networks' dating show "Phone Swap," about people on blind dates trading phones to learn about each other. Boost's ad campaign is about getting consumers to switch phone carriers. The brand will be mentioned during the show, which premieres for its third seaso

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2018-05-21 17:13:50



Megabucks deal for WWE's 'SmackDown Live' would accelerate a big shift at Fox  

Fox and the WWE have hammered out the framework of an expansive rights deal that will bring "SmackDown Live" back to the broadcast airwaves after a nine-year stint on cable.Insiders with an understanding of the proposed terms of the deal say that upon completion of the necessary legal maneuvering, the "SmackDown Live" showcase will be set to take up residence on Fox's Friday night broadcast schedule starting October 2019.Sources with insight into both camps confirmed that the deal was in the wor

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2018-05-21 13:48:15



Ad Age's picks for next season's best and worst TV shows  

Let's get this over with: We blew it last year in predicting that ABC's reboot of "Roseanne" would flop. In our defense, the cast's appearance at last year's upfronts was incredibly awkward and did not build confidence in the show's return.But we certainly empathize with advertisers that must predict three months ahead of time or longer which shows to buy. That's how TV works, however, so we're going to play along again with some educated guesses on which new shows next season will live beyond t

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2018-05-21 10:29:25



R.I.P. Interview. Here's what killed Andy Warhol's iconic magazine  

When the news started to trickle out today via social media that Interview magazine is shutting down, I immediately texted two old friendsone an editor, the other an actorI thought would care. The actor texted back,I didn't even know it was still alive.The editor texted back, Continue reading at AdAge.com

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2018-05-21 10:13:45



The Daily News was not entirely distracted by the royal wedding over the weekend  

Much of the U.S. media devoted a good chunk of the weekend to celebrating Britain's fairytale royal wedding. But the New York Daily News made a point of using its Saturday and Sunday covers to draw attention to and contextualize the latest school massacre here in America.In a story inside Saturday's paper headlined "This year has been deadlier for American students than American military members," Chris Sommerfeldt writes,The frontlines of American warfare are now in America's classrooms. More p

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2018-05-21 09:47:07



TV hits and misses: We predict the 2018-19 season  

Let's get this over with: We blew it last year in predicting that ABC's reboot of "Roseanne" would flop. But in our defense, the cast's appearance at last year's upfronts was incredibly awkward and did the opposite of building confidence in the show's return. (So, really, read on!)We empathize with advertisers that must predict a full three months outand in some cases, a half a year outwhich shows to bet on. But that's how TV works, and while there continues to be fewer and fewer trailers for us

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2018-05-21 08:43:53



Tensions flare between Google, publishers as GDPR deadline looms  

Four major trade bodies that represent some 4,000 publishers from around the globe have found themselves in a standoff with Google and its CEO Sundar Pichai.The heart of the issue rests with how the tech company is approaching the European Union's Global Data Protection Regulation, which takes effect on Friday. Google says it's committed to complying with GDPR and that it's working with publishers to prepare for the new regime, which was designed to give people more control over how their data i

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2018-05-21 07:02:10



What is a smart contract?  

A smart contract is just like an old-fashioned verbal or paper contract except that its conditions can be met digitally. Smart contracts are not new, but they are newly relevant (and a bit overhyped) because they are an awesome, non-cryptocurrency use of blockchain technology.You've likely heard of blockchain. It's the underlying technology that powers bitcoin and other cryptocurrencies. Everyone is talking about blockchain because distributed ledgers (the term of art for blockchain's tech) offe

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2018-05-21 05:16:18



Dr Pepper sidelines Larry Culpepper  

Larry Culpepper is laying down his concessions tray for good. Culpepper, an ad character Dr Pepper and its ad agency, Deutsch, created in 2014 to plug its college football sponsorship won't be coming back this season, according to a correspondent for the Omaha World-Herald.Adam Carriker, a former University of Nebraska football player who blogs for the newspaper, broke the news today in a tweet, quoting the actor who played the concessions worker character. Continue reading at AdAge.com

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2018-05-21 04:45:15



Ad-review body tells T-Mobile to drop 'Best Unlimited Network' claim  

T-Mobile calls itself "America's best unlimited network," but AT&T and the National Advertising Division aren't buying it.NAD, an ad industry self-regulatory council, said Monday that it is recommending that T-Mobile discontinue its "best unlimited network" advertising claims, responding to a challenge by its rival.The news comes on the heels of T-Mobile's $26 billion deal to acquire Sprint. Continue reading at AdAge.com

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2018-05-21 04:32:11



Monday Wake-Up Call: GDPR is almost here (so read about the #RoyalWedding to procrastinate)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: The royal wedding happened, it's time for the happily-ever-after part, and there's not much more to say about the nuptials of Prince Harry and U.S. actress Meghan Markle. Still, this seems worth mentioning: 29.2 million people in the U.S. watched the event across 14 networks, according to Nielsen. If you're counting, that's bigger than the 2011 wedding of Pr

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2018-05-21 02:19:50



Upfronts download: the final word  

TV networks this week tried their darndest to get media buyers and advertisers to forget about how the entire industry is in flux. But even amid dramatic performances from Jennifer Lopez and Thirty Seconds to Mars and hilarious stand-up routines from the likes of Jimmy Kimmel and Seth Meyers, it was hard to ignore CBS' legal battles, the questions surrounding "New Fox" and Turner parent Time Warner's wait for a judge's decision on its merger with AT&T. The uncertainties were top of mind as indus

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2018-05-18 22:39:21



Cambridge Analytica files U.S. bankruptcy after data scandal  

Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York.The U.K.-based political consulting firm, which had already said it would cease operations and wind down in its home country, listed liabilities of $1 million to $10 million. The Chapter 7 petition to liquidate U.S. affiliates -- including SCL Elections Ltd., and SCL USA Inc. and SCL Social Ltd. -- was signed by board members Rebekah Mercer

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2018-05-18 18:51:55



Watch the newest ads on TV from Samsung, Citi, Mtn Dew and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: In a Samsung ad, a woman wearies of her failing iPhone 6 and ultimately decides to switch to the Samsung Galaxy S9. Mtn Dew serves up two more installments of its continuing campaign starring Kevin Hart in

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2018-05-18 14:36:07



Ocean Spray, after decades with Arnold, looks to expand agency roster  

After more than 20 years of working with Arnold, Ocean Spray is looking to shake up its agency roster.SelectResources International is running the review. Arnoldwhich Ocean Spray credited five years ago with keeping its cranberry grower-owner advertisements "fresh"is not believed to be defending the account."We are extremely proud of our 20-plus-year relationship with Arnold and all the work we have done together to build the Ocean Spray brand," a spokeswoman wrote in an email to Ad Age. "As we

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2018-05-18 14:14:11



Denise Morrison, Big Food's voice of change, exits Campbell  

Campbell Soup Co., which is trying to rebound from a packaged goods slump with fresher foods, will cook up a new strategy under a new CEO.Chief Executive Officer Denise Morrison "has chosen to retire effective today," Campbell Soup said in a statement early Friday.She's being replaced on an interim basis by Keith McLoughlin, one of the soup maker's board members. Continue reading at AdAge.com

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2018-05-18 10:12:55



TV Upfronts 2018: The best and worst of broadcast's big week  

Facebook spoofs, awkward celebrities and late-night banterthe upfronts were, if nothing else, a reminder that despite the uncertainties surrounding the industry, TV can still entertain.There were fewer tear-the-house-down musical performances than in years past and no one wore a light-up dress spelling out "your ad here." But there was some designer fashion, and even amid highly distracting court battles over the fate of CBS, the shows went on.Here's a look at some of the funniest standup routin

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2018-05-18 09:35:06



72andSunny's Infiniti loss is CPB's gain  

Infiniti is on the move again within MDC Partners. The automaker and 72andSunny have cut ties less than a year after the shop was hired to handle creative for several global vehicle launches. "We leave this relationship with best wishes for the success of the Infiniti brand. We are excited to be freed up for future opportunities in automotive," 72andSunny CEO Matt Jarvis said in a statement.72andSunny, which was hired last August, has been handling all global creative responsibilities, including

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2018-05-18 07:47:05



Upfront and personal podcast: Takeaways from TV's big week  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!The major broadcast networks wound down the 2018 upfront week Friday. There were celebrities, there were open bars, there was shrimp. Every network found a way to claim No. 1 status in somethingand all of the networks found a way to throw shade at their rivals. Topline takeaways: Next season, look forward to more reboots, shorter ad slots and lots of li

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2018-05-18 06:45:41



Playing chicken with regulators: Some companies shrug off GDPR  

Continue reading at AdAge.com

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2018-05-18 06:31:50



Top 10 royal wedding story headlines I haven't clicked on -- and the reasons why  

I may be alone here, but I haven't been able to force myself to read any of the ubiquitious stories being published about the upcoming royal wedding. In fact, I haven't even been able to click on the royal wedding story headlines that have been clogging my social feed and inbox.I now feel compelled to explain why I have failed in my apparent duty as a media consumer. Herewith, the top 10 royal wedding story headlines I haven't clicked onand the reasons why:1. "Bridesmaids revealed: Meghan and Ha

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2018-05-18 06:25:51



Friday Wake-Up Call: Upfront pitches come to an end (TGIF)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: It's a wrap. The 2018 TV upfronts presentations are over, and Ad Age's Jeanine Poggi is out with her annual predictions on the hits and misses among the crop of new 2018-19 shows. (And let's just say that "new" is a relative term, given all the reboots.) There will likely be surprises, as always. "Let's get this over with: We blew it last year in predicting

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2018-05-18 04:32:59



This might just be the best royal wedding marketer strategy you'll see  

It's funny to look back now and see the relatively paltry number of retweets (14,908, as of this writing) and likes (6,840) on that supposedly groundbreaking tweet, but all the media hype around it at the time still somehow helped convince countless marketers and agencies that they had to get in on the real-time marketing craze. The idea was that a brand could be seen as relevant by meshing with the real-time conversation about stuff going on in the world. Sounds good in theory, I guess? Or at l

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2018-05-18 03:43:10



Agency brief: Pomp, circumstance and unasked for advice  

It's graduation season, and you know what that means: Bombarding every early twentysomething you can find with unsolicited career advice!But today, dear agency readers, I'm pitching that advice over to you.I got in the graduation mood this week watching a friend's ceremony at Columbia Journalism School, where Ira Glass gave a commencement address that was so Ira Glass. Continue reading at AdAge.com

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2018-05-18 02:33:35



Deep Focus founder Schafer moves into wearable tech as CMO of Muzik  

Last year, Ian Schafer, founder of Deep Focus, stepped away from the marketing agencyand, months later, from Engine, which acquired the agency in 2010saying it was time to do something outside of the advertising industry he'd "come to awkwardly and toughly love."Now, he's landed at Muzik, a wearable tech company that has gotten investments from Twitter, Michael Jordan and Schafer himself. He'll serve as the company's president and chief marketing officer.The company, which describes itself as a

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2018-05-18 01:28:22



Kroger's e-commerce deal seen as warning shot in food battle  

Kroger Co. is showing some fight.The largest U.S. grocery chain, battered by doubts that it can thrive as Amazon and Walmart siphon off food customers, took a big step on Thursday by teaming up with Ocado, a British online grocer known for automated warehouses where robots quickly fill orders. It gives the supermarket giant a pathway to create its own delivery network.It was the boldest e-commerce move yet for Chief Executive Officer Rodney McMullen, whose Cincinnati-based company is facing inte

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2018-05-17 20:35:19



Seventeen and Cosmo bring Netflix's '13 Reasons' to life  

Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an exp

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2018-05-17 19:30:03



Ad Age names Small Agency Awards judges  

Fourteen top agency executives and creatives have signed on to judge Ad Age's Small Agency Awards. Now in its ninth year, the event is a conference and awards program that recognizes independent shops with under 150 employees that are do great work, kill it in new business, foster an excellent culture and thrive financially.In addition to top agency honors that are judged by Ad Age editors, the contest also awards creative work in categories including: Campaign of the Year, Integrated; Campaign

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2018-05-17 18:05:58



Air Force goes full 'Yanny or Laurel' in tweet, but message backfires  

If you haven't heard, the Air Force sent out this gem of a tweet from its official Twitter account earlier today: "The Taliban Forces in Farah city #Afghanistan would much rather have heard #Yanny or #Laurel than the deafening #BRRT they got courtesy of our #AR10."That's an unusual tweet from the Air Force's Twitter handle. Today, for example, the military branch has more than a dozen tweets about next year's budget much more common.The now deleted tweet, pictured above, featured an image of th

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2018-05-17 17:31:18



Upfronts download: The CW won't reduce ad loads, but CNN will  

Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we're bringing bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. One more to go after today: Sign up here.Coming to Sundays: standard ad loads on CWThe CW is expanding into Sunday nights with "Supergirl" and its reboot of the witchy series "Charmed," Anthony Crupi

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2018-05-17 17:29:16



Fox News names first female CEO in wake of harassment controversy  

Fox News named its first female chief executive officer as it tries to move past allegations of sexual harassment and gender discrimination.Suzanne Scott will lead Fox News and Fox Business Network, according to a statement Thursday. The executive has worked at Fox News since its inception more than two decades ago, most recently as president of programming for Fox News and Fox Business.Scott takes the role after overseeing a shake-up of Fox News' prime-time lineup last year. The changes include

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2018-05-17 16:05:13



TV hits and misses: We predict the 2018-2019 season  

Let's get this over with: We blew it last year in predicting that ABC's reboot of "Roseanne" would flop. But in our defense, the cast's appearance at last year's upfronts was incredibly awkward and did the opposite of building confidence in the show's return. (So, really, read on!)We empathize with advertisers that must predict a full three months outand in some cases, a half a year outwhich shows to bet on. But that's how TV works, and while there continues to be fewer and fewer trailers for us

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2018-05-17 15:17:27



Cardi B to help YouTube with marketing blitz for music service  

YouTube will soon debut a revamped music-streaming service to challenge Apple Music and Spotify Technology SA. And the Google division is willing to spend heavily to tell the world about it -- including getting hip-hop star Cardi B to help.For the service, the video arm of Alphabet Inc.'s Google is readying its largest marketing effort ever, a bid to win new, paying consumers and generate revenue beyond digital advertising. That promotional push is also driven by a need to revive a YouTube brand

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2018-05-17 15:10:50



If I knew then what I know now, all 95 of us would be working from my living room  

We set some ambitious goals for Proof when we launched in 2010, and we've had some real victories pursuing them. We took some risks that paid off early. Our culture is solid. Our work has been recognized each year. We have had several small agency awards come our way. And our topline revenue has more than doubled in size over the past seven years.That said, I wish my future self would have warned my past self to make different choices when it comes to fixed costs mainly, our office space.We hav

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2018-05-17 13:20:06



CBS upfronts: Applause for Les Moonves, CBS applauds advertising  

CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network's upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.While it wasn't clear who exactly was cheeringCBS employees or ad buyersMoonves' reception represented a show of support amid a surprising and intense legal battle now unfolding between CBS and its controlling stakehol

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2018-05-17 12:54:06



Watch the newest ads on TV from Old Navy, Whole Foods, Carrier and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Carrier calls attention to the versatility and features of its ductless systems, which can regulate the temperature and humidity in your home with a smartphone app. Whole Foods promotes its meat-rating syst

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2018-05-17 10:53:05



Blimey! Brands get royal wedding fever  

Farmers Insurance has "British-ified" its more outrageous claims in its "We Know From Experience" series. Three slang-filled spots began running on the insurer's social channels earlier this week.Those tiny hats, thoSodaStream has created a limited-edition series of fascinator-topped bottles. The Royal Edition bottles will be auctioned off and all proceeds donated to Surfers Against Sewage, a plastic-free charity supported by the royal couple. Continue reading at AdAge.com

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2018-05-17 09:29:39



Bullitt signs 'The Beauty Inside' director Drake Doremus, Till Nowak joins Nexus  

Bullitt has signed Drake Doremus to its roster. Doremus' short film, "The Beauty Inside," directed for Intel and Toshiba, received three Grand Prix awards at the Cannes Lions International Festival of Creativity in 2013, and was honored with a Daytime Emmy Award. He has also directed commercial projects for brands such as Google, Samsung, Tylenol, and Facebook. His latest film"Zoe," starring Ewan McGregor and Lea Seydoux, premiered at the 2018 Tribeca Film Festival'. His other feature films incl

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2018-05-17 08:39:46



'Mistakes were made': What GQ has to say about its latest cover  

Awhile back, you might remember, Vanity Fair suffered a cover, uh, misadventure. (To jog your memory: "Three hands, three legs? Fans spot Vanity Fair photoshoot fail," via The Guardian.)As it happens, GQ, Vanity Fair's Cond Nast sibling, definitely remembers.To front its annual Comedy Issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah Silverman to a photo studio. The resulting cover looks totally perfect to us. Continue reading at AdAge.com

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2018-05-17 07:59:38



'We had fragmented our brand': Ogilvy CEO John Seifert on 'refounding' the agency  

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Earlier this year, Ogilvy Worldwide CEO John Seifert announced that the agency would be undergoing a "refounding," which he dubbed its "next chapter.""We want to go back to what we think differentiates us, which is creativity that builds brands," he says. "We had followed the trends of the industry. We had fragmented our brand. We had created too many e

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2018-05-17 05:41:17



Thursday Wake-Up Call: CBS, its riveting legal drama and its mustache-less new 'Magnum P.I.'  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: "So how's your week been?" That was CBS Corp. CEO Leslie Moonves' opening line at the network's upfront, where he got a standing ovation, as Ad Age's Jeanine Poggi writes. For Moonves, it's been quite a week. CBS launched a legal showdown with its controlling shareholder, the Redstone family's National Amusements, which wants to reunite CBS with Viacom. Then

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2018-05-17 04:48:37



Classic Ad Review: Mona! He came in through the bathroom mirror  

What if, after waking up and gazing bleary-eyed into your mirrored medicine cabinet, you open it to an overly friendly stranger's face gazing back?That's the setup of a series of Right Guard commercials from BBDO that ran from 1969 to 1976. If the happy stranger is played by a comic genius (the recently deceased Chuck McCann) who has a wildly expressive face, dances sink-side and booms, "Hi, guy!" (which became a catch phrase), you have a winning campaign.Of course, it also helps that the first

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2018-05-17 03:59:52



The CW establishes a Sunday night beachhead with 'Supergirl,' 'Charmed' reboot  

In the run-up to its Thursday morning upfront presentation in New York, the CW has taken the wraps off its fall broadcast schedule, a 12-hour slate that includes an all-new night of Sunday programming and three freshman series.In a conference call with media types, CW President Mark Pedowitz boasted that the network's dozen hours of original scripted programming gave it more homegrown assets than any broadcaster this side of CBS. The network boss also noted that while Sunday nights are already o

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2018-05-17 03:51:51



Upfronts Diary: Turner pitch features inspired lunacy, 300 boners and a call to reinvent the ad business  

It was introduced in 2007 as a stop-gap measure, a compromise between media buyers and TV ad executives that was never meant to be in place for more than a year or two, and yet despite mounting dissatisfaction on both sides of the table, C3 ratings this spring will serve as the negotiating currency for the eleventh consecutive upfront bazaar.[Insert sad trombone noise here.]The benchmark against which some $20 billion in upfront commitments will be made in the coming weeks, C3 remains a woefully

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2018-05-16 19:46:20



CBS upfronts: Ad industry applauds for Les Moonves, CBS applauds advertising  

CBS Corp. CEO Leslie Moonves received a standing ovation when he took the stage at Carnegie Hall on Wednesday afternoon during the eye network's upfronts pitch to advertisers. It was a first, in at least recent memory, for a network exec to receive such a roaring round of applause.Moonves' reception represented a show of support by the ad community amid a surprising and intense legal battle now unfolding between CBS and its controlling stakeholder, the Redstone family's National Amusements. CBS

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2018-05-16 19:19:01



Wednesday Wake-Up Call: Best of the ABC and ESPN upfronts (including the top Jimmy Kimmel jokes)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Did you miss Jimmy Kimmel's comedy routine at the ABC upfront? Ad Age's Jeanine Poggi has you covered. Here's Kimmel poking fun at ABC: "Our new slogan is 'Forward Together.' Hillary Clinton had a yard sale, and she let us have that for almost nothing." And here's Kimmel making a jab at a rival network: "I have to admit I'm excited about 'Murphy Brown.' It's

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2018-05-16 14:24:09



Flush with cash from Nestle, Starbucks unveils an ambitious China plan  

Starbucks unveiled a bold plan to more than triple revenue in China over the next five years, at a time when other American corporates worry that simmering trade tensions may disrupt their businesses in the world's second-largest economy.Starbucks plans to weather trade tensions by focusing on its Chinese employees and customer base, Chief Executive Officer Kevin Johnson said in an interview in Shanghai on Tuesday. The coffee giant laid out plans to compete with KFC in the race to become China's

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2018-05-16 14:11:59



P&G consolidates hair-care media with Carat  

Procter & Gamble Co. has consolidated most media duties for its North American hair-care business with Dentsu Aegis Network's Carat after a review that also involved Omnicom's Hearts & Science, incumbent on most of the business.The move shifts a significant piece of P&G's business from the Omnicom shop, created in 2016 in part to service P&G. But H&S remains on the broader P&G North American media roster alongside Carat. Both won their places in an extensive 2015 pitch process for the biggest U.

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2018-05-16 14:10:57



Marketer's Brief: Why Toys 'R' Us is auctioning 'sex-toys-r-us.com'  

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Agencies are obsessed with Cannes, but do marketers care? That's the debate every June. For Anheuser Busch InBev, the answer is a definite yes. Basking in Dilly Dilly pop-culture glory, the brewer has high hopes for winning a few Lions. Find out more below. But first, we start with a Toys 'R' Us web domain fire sale.T

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2018-05-16 13:31:55



Amazon brings its cross-border ambitions to Alibaba's backyard  

Amazon.com Inc. is bringing its competition with Alibaba right to the Chinese e-commerce giant's backyard.In the coming weeks, Amazon will host an event in the city of Hangzhou -- Alibaba's hometown -- to connect online merchants with 400 Chinese manufacturers keen to sell electronics, car parts, home goods and more directly to American and European consumers. Amazon experts will provide insights into buying trends so merchants can stock up for the 2018 holiday season, according to an invitation

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2018-05-16 09:45:40



CBS upfronts: Monday night gets revamped  

CBS Corp. CEO Leslie Moonves was a no-show at the eye network's annual upfront press breakfast on Wednesday morning, as the company gears up for a fight in court with Shari Redstone."Les sends his regards," said Kelly Kahl, president of entertainment at CBS. "But the number of questions he couldn't answer outnumber the ones he could, so he thought it was a good idea to sit this one out."CBS is completely revamping Monday nights, which this season saw its biggest declines. CBS was third on the ni

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2018-05-16 07:54:08



Sadly, Airbnb Cereal is totally inedible  

We confess to getting sort of unreasonably excited upon hearing that Airbnb had launched a cereal. We imagined it would taste like adventure and daringand smell kind of like, um, maybe Glade covering up other smells that were hard to pick out? Eating it would give you the vaguely satisfying sensation that you were trespassingas if you were consuming someone else's cereal but they were OK with it. And it would be smart cereal, tailor-made for the sharing economy. If you ever ran out, you'd just u

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2018-05-16 07:44:48



How quick-serve restaurants are scaling the food chain  

Lisa Mason stood outside a Chicago restaurant at 9:15 a.m. on a recent sunny Monday, where she would continue to wait for two hours. She wasn't there for breakfast. She was there to get a $1 burrito.Mason was the first person in line at the new Chicago outpost of Dos Toros, a New York-based fast-casual taqueria opening its second location in the Windy City. By the time the doors opened at 11:30 a.m., more than 200 people stood on the sidewalk in a line that stretched across the West Jackson Boul

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2018-05-16 07:37:28



Watch the newest ads on TV from Verizon, Spotify, Southwest Airlines and more  

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Thomas "Silicon Valley" Middleditch once again shows up out of nowhere (this time along a running trail) to plug Verizon. Spotify promotes its library of "killer songs you can't resist" (Creativity Editor A

what do you think?

2018-05-16 07:36:02



Redstone calls CBS suit 'brazen' bid to block merger. CBS says its directors aren't 'potted plants'  

A company owned by billionaire Sumner Redstone and his family says CBS Corp. directors filed a flawed lawsuit seeking to block a merger with Viacom in a "brazen attempt' to deny the Redstones' rights as shareholders.Lawyers for National Amusements, which owns a controlling interest in CBS and Viacom, argue that CBS was misinformed and there's no effort underway to remove directors, as alleged in the suit. The Redstone family is upset with a CBS board proposal that would wipe out their voting con

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2018-05-16 07:35:32



Millennial shoppers meet Quiddity, a new Wirecutter rival  

To help millennials declutter their shopping, Figliulo & Partners is debuting its own product review site. Quiddity offers recommendations in product categories like blenders, mattresses and renters' insurance through a proprietary algorithm that computes scores based on expert and customer reviews, brand heritage and retail category. The site, similar to Wirecutter and Consumer Reports, launches this week."We thought we can create an experience that gives them all the information they want at t

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2018-05-16 06:21:35



Google's marketing director breaks down the TV upfronts  

Google's senior senior marketing director, Joshua Spanier, is concerned about all of the reboots populating TV.While NBC has seen success with "Will & Grace" and ABC surprised everyone when "Roseanne" became the biggest show of the season, Spanier is worried about "what happens when reboots become redundant."And aren't advertisers trying to reach young viewers? "These reboots appeal to people from the 1980s and 1990s," Spanier says. "That's not what advertisers typically want to get." Continue r

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2018-05-16 06:05:08



Upfronts download: Turner targets Nielsen, Moonves skips breakfast and a millennial explains all  

Welcome to our special pop-up TV upfronts newsletter. All this week I'm nothing but an upfront girl living in an upfront world. Each day in place of our usual Media Buzz newsletter, we'll bring you breaking news about the upfronts and some of the best (and worst) of TV's dog-and-pony show. Get it in your inbox by signing up for the Media Buzz email newsletter right here.Turner goes to town on Nielsen"When you buy on TV, you only get a fraction of our audience," Turner Ad Sales President Donna Sp

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2018-05-16 05:58:15



Bringing a healthy skepticism to health care marketing  

Maybe it was his years on the agency side but Burt Rosen, chief marketing officer of HealthSparq, a health care software solutions provider, just refuses to speak health care. Describing the industry as an "echo chamber" that has "little to no idea how to talk to people," Rosen is a man on mission, looking to reshape not just the vocabulary of the industry but also the way health care challenges are solved. And this is no small challenge.Rosen's epiphany arrived when he noticed that health care

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2018-05-16 04:58:27



See all the trailers for CBS' new shows  

CBS took its turn pitching ad buyers on Wednesday afternoon, touting new shows including reboots of "Magnum P.I." and "Murphy Brown." Check out the previews here.MAGNUM P.I.MURPHY BROWN Continue reading at AdAge.com

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2018-05-16 03:33:22



Whistle-blower: Facebook user data may have gone to Russia  

The whistle-blower who revealed how Cambridge Analytica harvested Facebook Inc. user data to target election ads said the company could have shared that information with Russia.Christopher Wylie, the former director of research for Cambridge Analytica and its London-based affiliate company SCL Group, said at a Senate Judiciary Committee hearing on Wednesday that his company communicated with Russian firms and operatives that could have facilitated access to data from 87 million U.S. Facebook use

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2018-05-16 02:47:33



Wednesday Wake-Up Call: Best of the ABC and ESPN upfronts (including the best Jimmy Kimmel jokes)  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Did you miss Jimmy Kimmel's comedy routine at the ABC upfront? Ad Age's Jeanine Poggi's has you covered. Here's Kimmel poking fun at ABC: "Our new slogan is 'Forward Together.' Hillary Clinton had a yard sale, and she let us have that for almost nothing." And here's Kimmel making a jab at a rival network: "I have to admit I'm excited about 'Murphy Brown.' It

what do you think?

2018-05-16 02:33:05



Just in case the FBI wants to rebrand its 'Crossfire Hurricane' investigation, 7 suggestions  

You've really gotta feel for Mick Jagger & Co. They just can't seem to avoid getting dragged into Trump drama.In 2016 and 2017, Team Trump kept on appropriating Rolling Stones music (see "What Trump's Refusal to Stop Using Rolling Stones Songs Says About Him"). And today, via a New York Times scoop headlined "Code Name Crossfire Hurricane: The Secret Origins of the Trump Investigation," we learned that the FBI chose a Rolling Stones lyric to internally brand its Trump-Russia investigation. Here

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2018-05-16 02:18:18



Upfronts Diary: Jimmy Pitaro makes his debut at ESPN's sales pitch, while Kenny Mayne skewers the ad biz  

ESPN had a number of objectives in mind as it hammered out its 2018-19 upfront presentation, its first major sales pitch since the departure of John Skipper. Not only did the network seek to use the big show to introduce its new president, Jimmy Pitaro, but it also looked to pound the singular advantages of buying inventory in live sports, while leaving enough time to allow Kenny Mayne to launch into his annual goof on the state of the advertising industry.A master of the art of projecting an au

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2018-05-15 23:44:49






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