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Ad Marketing Industry News - Advertising Age

Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities Publishers in the advertising field: marketing to consumers, business-to-business, marketing across borders, and the creative world.



Fashion Bloggers Tom Fitzgerald and Lorenzo Marquez Tell It Like It Is  

On the surface, tomandlorenzo.com is a fashion blog enamored with celebrity style, particularly of the red-carpet variety. But Tom Fitzgerald and Lorenzo Marquez, the now-married duo who began the blog in 2006 as a "Project Runway" fansite, have far more in mind: They offer up frank, sometimes impolitic, but never personal commentary that breaks down the symbiotic relationship between high-end fashion, Hollywood and marketing.Along the way, the brand has expanded to include a book, "Everyone Wan

2017-10-17 03:00:00
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Old Spice's Sailor Seemed to Have a Subliminal Message  

A sailor comes into port. Really. This iconic, early 1970s TV commercial for Old Spice proves that having a handsome man disembark from a formidable sailing vessel (the real-world answer to the drawing on the product's familiar bottle) is one memorable way to make an entrance.Once in town, the young salt strides in time to jaunty, nautical music. The dashing sailor, it turns out, is played by actor John Bennett Perry, a Broadway performer and father to then-baby Matthew, the future Chandler Bing

2017-10-17 02:00:00
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Why He-Man and Skeletor Are Back -- As Car and Insurance Salesmen  

"He-Man and the Masters of the Universe" hit the airwaves in the U.S. in September 1983 and only lasted about two years. But switch on the TV (or check your device) and you'll find the show's characters still gainfully employednot in reruns, but in advertising. The MOTU crew appears in the latest "Great Answers" Geico ad from The Martin Agency, while in the U.K. He-Man and Skeletor engage in a little "Dirty Dancing" for price-comparison site Moneysupermarket.com. And not too long ago, Skeletor l

2017-10-17 01:00:00
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Not the Usual Suspects: More CMOs Take Winding Paths to Their Next Jobs  

.sidebar-cmo { padding: 40px; background-color: #eeeeee;} Continue reading at AdAge.com

2017-10-17 01:00:00
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Facebook Just Bought Top Teen App TBH. Here's What You Need To Know  

If you've never heard of the app TBH that's fine, but to be honest, it's something you're going to hear about a lot more: Facebook just acquired it Monday for an undisclosed amount.In short, TBH (which stands for, you guessed it, "to be honest") is an anonymized polling app with a positive bent that allows people to share how they feel about friends.TBH has been the most downloaded app on numerous occasions on Apple's iTune Store. According to marketing intelligence research outfit Sensor Tower,

2017-10-16 21:46:06
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Netflix Beats Subscriber Forecasts as Spending Nears $8 Billion  

From Germany to Brazil, Netflix stormed ahead in its drive to create a global TV network, scoring the video-streaming provider's best third quarter on record and sending the shares to a new high.Shows such as thriller "Ozark," starring Jason Bateman, "American Vandal," a spoof of true crime shows, and a Jerry Seinfeld stand-up special helped lure 4.45 million new customers abroad and 850,000 in the U.S., both ahead of estimates. They came at a cost. The company is paying $6 billion for programmi

2017-10-16 17:13:12
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Watch the Newest Ads on TV From Walmart, Kia, Bose and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Walmart encourages you (especially if you're a kid) to "Be who you want to be" this Halloween in an ad that plugs its costume offerings to the strains of The Who's "Who Are You?" Volkswagen also goes with

2017-10-16 16:00:00
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Amazon's Sportswear Disruption Another Uh-Oh for Apparel  

Nothing like another player in the already-crowded athleisure market to add an extra dose of rivalry. But that's what you get when the new entrant is Amazon.After making inroads on its own in-house fashion line, the Seattle-based ecommerce giant is now moving into sportswear, Bloomberg News reported, and is said to be tapping Taiwanese suppliers to manufacture its own private-label sportswear brand.Now, retail analysts are weighing in, and they're painting a drab picture for competitors. Continu

2017-10-16 15:39:00
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How Eggo is Playing Up its Moment in the 'Stranger Things' Spotlight  

The credit for the brand's tie-in work is, much like the "Stranger Things" plot, a bit murky. Eggo worked with WPP's VML as the brand's digital agency and for a while, VML could even be considered the brand's lead agency, says Le. Leo Burnett was also the lead agency on the brand for a while, not a surprise given Kellogg's long history with the Publicis Groupe shop. VML did some of the planning on the latest projects, but Eggo now works with Leo Burnett, Le said.She declined to share details on

2017-10-16 15:29:00
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WeatherTech on a Super Bowl Streak  

WeatherTech, the maker of car floor mats, is making the Super Bowl a habit as it returns to the Big Game for its fifth consecutive year.WeatherTech is set to run one 30-second ad in the game, and while the creative is undisclosed, the company once again will work with its agency-of-record, Pinnacle Advertising.The company's "Made in America" messaging has been a staple in the Super Bowl for the past four years, starting with a spot called "You Can't Do That" in the 2014 game. Continue reading at

2017-10-16 15:20:00
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Inside NBC Universal's Digital-Startup Hobby  

NBC Universal's pursuit of niche startups to diversify its offerings landed a spot in a "Today" show segment for Craftsy, a digital platform for craft enthusiasts that the company bought almost six months ago.On Monday, the morning show brought on chef Scott Conant to promote a new "master class" on Craftsy, "Pasta Like a Pro: Everyday to Gourmet."NBC Universal has made similar synergy plays before. It has been featuring Priv, a beauty-services-on-demand app, in a range of shows on Bravo and E!,

2017-10-16 14:00:00
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Inside NBC Universal's Hobby of Acquiring Digital Startups  

NBC Universal's pursuit of niche startups to diversify its offerings landed a spot in a "Today" show segment for Craftsy, a digital platform for craft enthusiasts that the company bought almost six months ago.On Monday, the morning show brought on chef Scott Conant to promote a new "master class" on Craftsy, "Pasta Like a Pro: Everyday to Gourmet."NBC Universal has made similar synergy plays before. It has been featuring Priv, a beauty-services-on-demand app, in a range of shows on Bravo and E!,

2017-10-16 14:00:00
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Craft Brewers Take a Shot at Anheuser Busch in New Campaign  

Craft brewers are taking aim at Anheuser-Busch InBev in a new campaign that accuses big beer marketers of "attempting to buy their way into the craft beer movement." The effort by the Brewers Association, which represents craft brewers, includes a stunt in which the group says it is trying to crowdsource $213 billion in order to buy AB InBev."We are going to take on the oppressive big beer machine before they can bleed the passion out of the independent craft brewing culture forever," a characte

2017-10-16 13:31:33
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JWT London Hires Wallace, Schulist Joins Possible  

J. Walter Thompson London is appointing Jo Wallace as creative director, one of a number of new creative hires reporting to Executive Creative Director Lucas Peon. Wallace most recently worked with Publicis and Tribal DDB as a freelance creative, and has been regional creative director for Europe at Saatchi & Saatchi and creative director at DraftFCB, now FCB Inferno. Recently she has organized several industry art exhibitions including "There's a Good Girl" which showcased female creative talen

2017-10-16 12:12:00
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Will Congress Kill Facebook and the Rest of the Internet?  

Illustration by Tam Nguyen/Ad AgeFake news, fake ads, fake accounts, bots, Russians interfering with our elections.... Suddenly, people are waking up to the idea that the internet is a highly chaotic, ungoverned meta-world with practically no regulation. This awakening is long overdue.Facebook under attack Continue reading at AdAge.com

2017-10-16 12:00:00
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MullenLowe L.A. Bags Whole Foods Creative Account  

Nearly two months after it was acquired by Amazon, Whole Foods Market has hired a new creative agency, according to people with knowledge of the matter.The Austin, Texas-based grocery chain, which Amazon bought for $13.7 billion, has chosen MullenLowe L.A. as its creative agency of record after a review, the people said.A spokeswoman for Whole Foods did not return calls requesting comment. Continue reading at AdAge.com

2017-10-16 11:29:00
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'I'm Fully Intact': Jake Tapper Gets Rex Tillerson to Confirm His Non-Castration by Trump  

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2017-10-16 10:55:00
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Stop the Insanity: Why TV Audience Targeting Matters Right Now  

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2017-10-16 09:30:00
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Your Monday Wake-Up Call: The Porn Magnate vs. Donald Trump. Plus, #MeToo Trends on Twitter  

How much did the ad buy cost? The Washington Post isn't saying. Flynt says his reward is for real. "Sure, I could use that $10 million to buy luxuries or further my business, but what good would that do me in a world devastated by the most powerful moron in history?" he wrote.Here's how Flynt describes himself on his Twitter profile: "American Icon. First Amendment Defender. Founder & Publisher of HUSTLER Magazine." Random factoid -- both Flynt and Trump use a rippling American flag as the photo

2017-10-16 06:20:00
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Stouffer's Tries Warmth to Sell Its Frozen Food  

For the Hispanic audience, Spanish commercials feature Cristina Ramirez, who helps a quadriplegic woman compete in triathlons. Stouffer's currently under-indexes in sales to Hispanics, something the brand is trying to address.The videos were directed by David Gelb, who directed "Jiro Dreams of Sushi," among other films. His skill in shooting food and for food storytelling appealed to Stouffer's as it tries to think of how to advance itself in "modern American food culture," says Vo.The campaign

2017-10-16 06:00:00
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Closet in the Cloud: Ad Pitches Rent the Runway for Everyday  

Rent the Runway is growing up. The New York-based startup, which introduced the concept of renting dresses for special occasions when it was founded eight years ago, is going after a bigger share of the market than just proms, weddings and parties. On Monday, the company is debuting its first national campaign, touting its subscription service for everyday dressing."There's some element of brand awareness for Rent the Runway of being a business for special events where you can rent a dress, but

2017-10-16 02:00:00
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Facebook Lets Brands Dive Into People's Posts  

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.The beta test, an extension of Facebook's Audience Insights API marketing tech platform, isn't expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn't announced yet. Early ad partners, which include top agencies and media companies, are searching

2017-10-16 02:00:00
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Facebook Tests Letting Marketers Scour Posts and Comments  

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.The beta test, an extension of Facebook's Audience Insights API marketing tech platform, isn't expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn't announced yet. Early ad partners, which include top agencies and media companies, are searching

2017-10-16 02:00:00
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Tin Can Rally: Behind Conagra's Grand Plan to Update its Brands  

.paragraph a { color: #000; border-bottom: 1px solid #000; Continue reading at AdAge.com

2017-10-16 01:00:00
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'Red' Alert at the Washington Post, the Surprising Ad Tech Skunkworks  

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2017-10-16 01:00:00
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'Red' Alert: The Washington Post's Surprising Ad-Tech Skunkworks  

.gif-wrap { width: 40%; max-width: 640px; Continue reading at AdAge.com

2017-10-16 01:00:00
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TV Networks Take Steps to Prove That Their Ads Work  

Top ad sales executives and researchers representing most major TV networks met on Friday to discuss developing a standardized method of proving that their ads work. The TV industry essentially wants more concrete proof that a given commercial led to the test-drive of a car, for example, or the purchase of a product.The effort is the latest attempt by the TV industry to band together to take on the likes of Facebook and Google, which have been siphoning off TV dollars as marketers look for bette

2017-10-16 00:01:00
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TV Networks Meet on Thor, New Effort to Prove Their Ads Work  

Top ad sales executives and researchers representing most major TV networks met on Friday to discuss developing a standardized method of proving that their ads work.The TV industry essentially wants more concrete proof that a given commercial led to the test-drive of a car, for example, or the purchase of a product.The effort is the latest attempt by the TV industry to band together to take on the likes of Facebook and Google, which have been siphoning off TV dollars as marketers look for better

2017-10-16 00:01:00
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'SNL' Presents Anderson Cooper's Nightmare: Kellyanne Conway as Kellywise the Clown  

What could possibly be scarier than Pennywise, the clown from Stephen King's "It"? Kellywise, the clown version of Kellyanne Conwaythe stuff of Anderson Cooper's nightmares, according to a precorded segment that "Saturday Night Live" aired over the weekend.In the segment, Cooper (Alex Moffat) departs CNN headquarters for the night amidst heavy rain, then promptly loses a paper he was reading thanks to a gust of wind. He chases after it until it disappears into a storm drain, where he encounters

2017-10-15 21:45:00
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Inside TV's Power Play to Target Audiences  

Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that's delaying TV's crucial move into precision marketing.It's been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional

2017-10-15 12:00:00
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Amazon Said to Make Sportswear Push in Industry-Jolting Move  

Amazon.com Inc. is enlisting some of the biggest athletic-apparel suppliers as part of a foray into private-label sportswear, according to people familiar with the matter, setting the stage for further upheaval in an already-tumultuous industry.Makalot Industrial Co., a Taiwanese vendor that produces clothing for Gap Inc., Uniqlo and Kohl's Corp., is making apparel for the Amazon line, a person with knowledge of the arrangement said. Eclat Textile Co., another Taiwanese supplier, is contributing

2017-10-13 17:45:00
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The Winners Are Here: The 5 Best Ads From U.S. Hispanic Awards  

2. Netflix/Narcos Season 2 promotion "Spanish Lessons," by Alma: The Omnicom shop's promotions for Netflix series "Narcos" about drug lord Pablo Escobar won 10 Lions at Cannes. Polar says "Spanish Lessons," in which the show's lead actors teach their most-used Spanish phrases like Escobar's "Coma mierda," is fun and all about entertainment, while at the same time solidly building Netflix's business.3. Major League Baseball's "Ponle Acento" ("Put an Accent on It"), by LatinWorks: Recognizing that

2017-10-13 16:28:00
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The Winners Are Here: The 5 Best Ads From U.S. Hispanic Agencies  

2. Netflix/Narcos Season 2 promotion "Spanish Lessons," by Alma: The Omnicom shop's promotions for Netflix series "Narcos" about drug lord Pablo Escobar won 10 Lions at Cannes. Polar says "Spanish Lessons," in which the show's lead actors teach their most-used Spanish phrases like Escobar's "Coma mierda," is fun and all about entertainment, while at the same time solidly building Netflix's business.3. Major League Baseball's "Ponle Acento" ("Put an Accent on It"), by LatinWorks: Recognizing that

2017-10-13 16:28:00
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Watch the Newest Ads on TV From Ubisoft, Wells Fargo, Firestone and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Firestone says that if you bought a truck, you should act like you have a truckand make sure you have Firestone tires so you can "do 60,000 miles of truck stuff." Wells Fargo deploys one of its Wells Fargo

2017-10-13 14:10:00
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Agency Brief: Inspiring, Hiring, Acquiring and Expiring  

Happy Friday the 13th! Fun fact: The next Friday the 13th to fall in October won't happen until 2023, so get your fill of spooky stuff in today. The next Friday the 13th will in April.Now onto this week's Agency Brief.Ugly food duckling Continue reading at AdAge.com

2017-10-13 12:05:00
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Seth Meyers: 'We're Like a Week Away From Goth Trump'  

"These are trying times for the president," Seth Meyers noted on last night's "Late Night With Seth Meyers" in his "A Closer Look" segment. "Trump has apparently been so depressed and angry at the state of his administration, and what he sees as disloyalty from his staff, that he reportedly told a close associate, 'I hate everyone in the White House! There are a few exceptions, but I hate them!' His staff talks about him like he's a toddler, but Trump is really a moody teenager whose parents won

2017-10-13 11:55:00
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Samsung CEO Steps Down in 'Unprecedented Crisis'  

The chief executive officer of Samsung Electronics Co. is stepping down in a surprise resignation after decades at the company, saying the business needed new leadership following a bribery scandal that led to the imprisonment of its de facto chief.Kwon Oh-hyun, who also serves as co-vice chairman, announced his retirement on Friday as the Suwon-based company reported record operating income of $12.8 billion on booming demand for displays and memory chips. He said the company faces an "unprecede

2017-10-13 07:40:00
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Who Better to Wish You a Happy Friday the 13th Than Farmers Insurance?  

In case you forgot it's Friday the 13th (and in October no less!), Farmers Insurance is here with a reminder: The Woodland Hills, California-based insurer is releasing a new digital campaign, "Stranger Claims," highlighting the spookier aspects of actual insurance claims.In one spot, "Revenge of the Sycamores," trees destroy an old farmer's house in a stormand hint that the scourge is possibly the price of trespassing on hallowed ground.And horror enthusiasts can only imagine what goes down in "

2017-10-13 07:00:00
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Watch: Insurance Gets Scary (Happy Friday the 13th)  

In case you forgot it's Friday the 13th (and in October no less), Farmers Insurance is here with a reminder: The Woodland Hills, California-based insurer is releasing a new digital campaign, "Stranger Claims," highlighting the spookier aspects of actual insurance claims.In one spot, "Revenge of the Sycamores," trees destroy an old farmer's house in a stormand hint that the scourge is possibly the price of trespassing on hallowed ground.And horror enthusiasts can only imagine what goes down in "D

2017-10-13 07:00:00
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VW's Latest Move: A Hippie-Dippy Ad Without a New Car in Sight  

It's rareif not unheard offor an automaker to run a TV ad that does not include a single shot of a new car. But that is what Volkswagen is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty that is twice the length of what is typically offered by competitors.The so-called "People First" warranty comes as the German brand continues to climb back from the 2015 diesel emissions scandal that chipped away at the consumer trust VW had spent decades building.

2017-10-13 07:00:00
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Your Friday Wake-Up Call: Tech Giants Act Like Kings. Plus, Custom Condoms.  

BacklashThe New York Times says that tech giants' concentrated power "resembles the divine right of kings, and is sparking a backlash that is still gathering force." The Russian misinformation campaign through digital ads and content during the 2016 election campaign seems like a turning point. The Times says people are no longer looking at tech companies as saviors but as "threats." And Silicon Valley is doing damage control. Facebook's Sheryl Sandberg went to Washington to do PR; in Pittsburgh

2017-10-13 06:20:00
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Agency Layers are Killing Creativity  

Agencies have become too concerned with adding input for inputs' sake, rather than letting something great live. Great ideas, great thinking, and even, ahem, great creatives are dying slow and painful deaths. The illness: Layers within agencies are wreaking havoc on creativity. Some GADEVP/ECD/PM/AAM needs to assert their relevance in a 30 person meeting where everyone is asserting their relevance. Like dogs on a stroll, everyone feels the need to lift a leg and leave his mark."Do we think this

2017-10-13 04:05:45
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Ad Age Ad Lib: Jonah Disend Says 'We're Data-Rich, But Insight-Poor'  

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2017-10-13 03:00:00
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Walmart's Social-Media Chief Has 30 Times More Pinterest Followers Than Walmart  

Walmart's social-media chief has 5 million Pinterest followers. Walmart has only 137,000, so she clearly sees room for improvement. And one of the brands she sees doing best there is rival Lowe's, she said in a talk Thursday at the Brandemonium conference in Cincinnati.Such conferences are full of show-and-tells from executives about their brands' own successes, but Walmart Senior Manager-Social Innovation Christine Martinez Loya focused mainly on what others are doing well, and her own largely

2017-10-13 02:00:00
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Big Plans, Big Ribs: How TGI Fridays Aims to Grow  

.gif { width: 50%;max-width: 640px;margin-bottom: 25px; float:left; margin-right: 40px; } @media only screen and (max-width : 478px) { .gif { width: 100%; float:none; margin-right: 0px; } }The effort lands on the heels of competitor Chili's introduction of "Texas-sized" ribs, which it also says are 30 percent meatier.TGI Fridays is emphasizing its bacon-crusted ribs (because America can never have enough bacon), and sides including giant onion rings, Brussels sprouts, and baked mac & cheese. Its

2017-10-13 01:00:00
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Amazon Studios Head Suspended After Sexual Harassment Allegation  

Amazon.com Inc. put Roy Price, the head of its film and TV unit, on a leave of absence after a producer told The Hollywood Reporter he sexually harassed her.Isa Hackett, who worked on the Amazon Prime Video show "The Man in the High Castle," told the publication that Price made inappropriate advances to her at an event two years ago. Price couldn't be reached for comment.The allegation against Price engulfed Amazon in the uproar over mistreatment of women in Hollywood, though only the details of

2017-10-12 22:15:00
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Agencies, Marketers Navigate Spain Uprising  

Is it Brexit all over again? Probably not, but Spain is divided over Catalonia's attempt to declare independence for the affluent northeast region that includes creative capital Barcelona, where many ad agencies have offices. And some marketers based in the region are talking about moving their headquarters so they don't find themselves left out of the European Union should the independence movement succeed.In an Oct. 1 referendum, which Spanish courts ruled illegal, almost 90% of those who vote

2017-10-12 19:04:00
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Et Tu, Pikachu? Pokmon Go Part of Russia Election Mess  

Not even Pokmon Go was safe from Russian interference during the election.The blockbuster mobile game was used as a propaganda tool by Russian groups that were active on other social platforms like Facebook, YouTube and Twitter, according to a new CNN report.Here's how the augmented reality children's game got dragged into U.S. politics and how it was connected to the rest of the misinformation on social media: A group called "Don't Shoot Us" was started to promote racial justice issues such as

2017-10-12 17:02:35
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Et Tu, Pikachu? Pokemon Go Part of Russia Election Mess  

Not even Pokmon Go was safe from Russian interference during the election.The blockbuster mobile game was used as a propaganda tool by Russian groups that were active on other social platforms like Facebook, YouTube and Twitter, according to a new CNN report.Here's how the augmented reality children's game got dragged into U.S. politics and how it was connected to the rest of the misinformation on social media: A group called "Don't Shoot Us" was started to promote racial justice issues such as

2017-10-12 17:02:35
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ANA Pulls Ad That Mistakenly Landed on Breitbart via Programmatic Buy  

The Association of National Advertisers has fallen victim to the same opaque digital media supply chain that it often complains about. The trade group, which represents the nation's largest advertisers, on Thursday pulled a banner ad from the polarizing Breitbart.com site after fielding at least one complaint on social media.The ad touted a new report on how to simplify agency compensation. It was spotted by one person who reached out to the ANA on Twitter, prompting the following exchange:.@ANA

2017-10-12 13:30:00
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Ad Groups Say Google Shouldn't Play Judge and Jury for 'Annoying' Ads  

Three of the biggest marketing trade bodies on Thursday sent an open letter to the Coalition for Better Ads essentially arguing that companies like Google shouldn't be judge, jury and executioner when it comes to blocking annoying ads.The letter from the Interactive Advertising Bureau, the Association of National Advertisers and the American Association of Advertising Agencies says they are "united" in the effort to remove the ads now marring the online experience. And it does not call out Googl

2017-10-12 13:11:14
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Watch the Newest Ads on TV From Absolut, Wendy's, L.L. Bean and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Wendy's hypes its current $5 Chicken Tenders Combo specialcomplete with a side of S'Awesome Sauce. Rita Ora announces that she's teaming up with Absolut to write a song "inspired by your amazing stories of

2017-10-12 13:00:00
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Twitter Tries to Clear the Air After Suspending Rose McGowan  

Actress Rose McGowan is not banned from Twitter for telling Ben Affleck to fuck off. The company temporarily restrained her from posting tweets because she put a private phone number in one of her messages, it says.For breaking Twitter's rule prohibiting "posting another person's private and confidential information," McGowan was placed in a 12-hour timeout late Wednesday. McGowan then went to Instagram to summon her "Rose army" to fight the power, claiming "powerful forces" were working against

2017-10-12 12:00:55
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Hill Holliday's Karen Kaplan: Three Ways to Hire More Women in Your Creative Department  

It's a sad truth known throughout the industry: most creative departments are dominated by men. That fact inspired the 3% Conference, which next month will hold its sixth annual meeting to change the ratio for the comparatively small number of female creative directors in the U.S. Upon its founding, only 3 percent of U.S. creative directors were women, which is now up to 11 percent.But some agencies have managed to beat that percentage, among them Hill Holliday, which has more than doubled the n

2017-10-12 12:00:00
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Yes, There's Really a Latte with Buffalo Sauce at Tim Hortons  

Congratulations, Buffalo, New York. You're able to try one of the weirdest coffee flavor pairings we've seen yet.Tim Hortons has concocted the Buffalo Latte as a stunt to promote its new line of espresso drinks, which the chain is introducing in the Buffalo area. It's "made from freshly brewed espresso, steamed milk, mocha, and bold Buffalo sauce flavor," and is "topped with whipped topping and a dusting of zesty Buffalo seasoning."The drink, priced at $2.79 and up, is only being sold at two loc

2017-10-12 11:50:48
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Warren Buffett Is Duracell's New Celebrity Endorser in China, and His Face Is on Branded GIFs  

Credit: Duracell WeiboInvestor Warren Buffett's holding company bought the Duracell brand from Procter & Gamble last year. Now the billionaire is doing double duty as the brand's celebrity endorser on Chinese social media.Buffett's image even appears on branded animated GIFs designed for social sharing. In some, the 87-year-old Oracle of Omaha is dancing and giving the thumbs up sign next to a giant battery and the pink Duracell bunny. (Duracell uses the pink bunny mascot in many international m

2017-10-12 11:49:00
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Van Black Joins Decon, JSA Signs Rideout  

Decon is signing director Van Black for U.S. commercial representation. The New York-based filmmaker, photographer and multimedia artist has worked on projects for brands such as Gap, Absolut, Playtex and Cadillac. Most recently, she worked with New York-based agency Yard on an Athleta campaign featuring a group of cancer survivors. She has also worked on cause-driven projects under her own banner, BLKFLM, with Al Gore, The United Nations, UNICEF, Appian Way and teen activist Xiuhtezcatl Martine

2017-10-12 11:30:00
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What Happens After Trump Cancels NBC  

What fake news?According to Trump,This is that story: "Trump Wanted Tenfold Increase in Nuclear Arsenal, Surprising Military," as reported by Courtney Kube, Kristen Welker, Carol E. Lee and Savannah Guthrie. Continue reading at AdAge.com

2017-10-12 11:15:00
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A&E Reorgs Ad Sales To Move Away From Demo-Based Selling  

A&E Networks has reorganized its ad sales division in an effort to move away from legacy age and sex demographics.Previously, the cable programmer, whose networks, along with the namesake, include History and Lifetime, had organized its ad sales efforts by demo, split by female brands and more male-skewing networks.As part of the reorg, Amy Baker, exec VP of ad sales, is leading the newly formed client strategy and insights team, where she oversees direct client interaction. Bryce Joyce, senior

2017-10-12 10:38:00
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3 

Beer Marketers Search for Answers as Wine and Spirits Keep Winning  

Castro Neves also called for raising beer's sophistication level by linking it to fashion and culture, while using unique glassware. He also suggested more food-and-beer pairing programs. And he said beer should be "alert to emerging trends.""Beer can appeal to the health conscious, fitness-minded consumer in a way that spirits and wine cannot, or it would be difficult for them," he said. "Imagine you are coming in from a hard run, a hard bike. You wipe the sweat off. You want to celebrate your

2017-10-12 09:44:23
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0 

Watch: Samantha Bee Has Some Post-Weinstein Advice for Penis-Having Bosses  

Samantha Bee, host of "Full Frontal With Samantha Bee" on TBS, released a super-helpful "Penis PSA" Wednesday night, and everyone who has one (a penis) should watch it."With all these big sexual harassment cases going public," Bee says, "men are getting concerned about how they can avoid being accused." And so she offers some business advicespecifically referencing an aspect of the Harvey Weinstein scandal without actually naming Weinstein."Fellas," she says, "I'm a big comedy-star-slash-Hollywo

2017-10-12 09:35:00
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Your Thursday Wake-Up Call: Trump Threatens the Networks; Facebook Wants a Billion People Using VR  

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: President Trump lashed out at TV networks, angry about their news coverage. He tweeted: "With all of the Fake News coming out of NBC and the Networks, at what point is it appropriate to challenge their License? Bad for country!"As CNN points out, the president's threat is "essentially toothless," since "licenses are granted to individual local statio

2017-10-12 06:00:00
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West Elm Airs First TV Campaign  

The holidays are here -- at least retailers are telling us they are -- and furniture retailers are hoping to convince consumers to get their homes in peak hosting form. West Elm is debuting its first-ever TV campaign this week, competing with rival Crate & Barrel which just appointed actress Reese Witherspoon its first brand ambassador in a campaign that began Monday.Williams-Sonoma-owned West Elm is running a 30-second national TV spot that encourages consumers to get "House Proud" by boasting

2017-10-12 02:00:00
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Former Saatchi Execs Start Firm to Clean Up CPG Mess  

In a year when Unilever thwarted an unsolicited takeover bid and Procter & Gamble Co. fended off (in preliminary results) an activist investor seeking a board seat, it's clear the packaged-goods industry is a mess. Now, two longtime P&G agency hands have offered to help clean it up.Cliff Francis and Vaughan Emsley, who headed, respectively, creative strategy and client service on the global P&G account at Saatchi & Saatchi from 2000 to 2015, have launched Cleanup on Aisle 7, a consultancy aimed

2017-10-11 18:25:00
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Silver Linings Playbook: How Fox Could Bounce Back From U.S. World Cup Ouster  

In failing to qualify for the 2018 FIFA World Cup, the U.S. Men's National Team not only dumped a barrel of ice-cold Haterade all over Fox's shot at pulling a huge ratings number next summer, but it forced the network to radically reconfigure its coverage strategy. And while the broadcaster has had something of a contingency plan in place should the not-so-unthinkable happen, there's no way to overstate just how crushing a blow this development is for Fox.The U.S. squad's mortifying 2-1 loss Tue

2017-10-11 15:55:43
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Watch the Newest Ads on TV From McDonald's, Xbox, VW and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: VW promotes the Volkswagen Atlas feature of its Digital Cockpit as the ideal road-trip assistant. Xbox gets personal in a couple of spots for its "Middle-Earth: Shadow of War" game, directly addressing a c

2017-10-11 15:30:00
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Marketer's Brief: Woman in Dove Ad Doesn't See It as Racist  

Would You Buy This?Deer for lunch? Arby's is bringing back its Venison sandwich (venison steak and crispy onions topped with a juniper berry sauce) on Oct. 21. Last year it was offered in five states and quickly sold out; now it's going to be sold in all U.S. restaurants. And this time there's also an elk one being offered in three restaurants, one each in Colorado, Wyoming and Montana.Number of the Week Continue reading at AdAge.com

2017-10-11 15:02:22
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Grey Shares Employee Stories in National Coming Out Day Video  

Today is National Coming Out Day, and Grey has decided to celebrate by highlighting the personal journeys and experiences of the agency's own members of the LGBTQ community in a film created with VideoOut, a library dedicated to LGBTQ coming-out stories.The video, which went live today, features Grey New York employees sharing their own stories. This is the first time the WPP agency, and the idea came from the Grey People's Council, which includes three groups: Grey Pride, Famously Effective Wom

2017-10-11 13:18:01
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Fashion Brand Jigsaw Praises Immigration in Brexit-Divided Britain  

British fashion brand Jigsaw is best-known as a favorite of upscale, posh customers like the Duchess of Cambridge. But in a country still deeply riven by Brexit, the brand is taking a strongly pro-diversity, pro-immigration stance in a new campaign that includes a takeover of London's Oxford Circus tube station.Jigsaw's Autumn/Winter campaign features the tagline "Heart Immigration," includes a "mainfesto" that points out how "British style isn't 100 per cent British" and highlights how importan

2017-10-11 12:15:00
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New Pornhub AI System Could Make Video Searches Less Hard  

Porn bots are the bane of many a Twitter user (or so we've heard), but Pornhub is hoping that its own artificial intelligence system can help it organize the user-generated content posted on its site.The site's AI system, reports Engadget, "will scrub through every frame of every video in its catalog. The system has been fed thousands of images of specific models and acts to create a database of names, faces and positions." (Amateurs, notes Engadget, will remain anonymous.)The data will then be

2017-10-11 11:47:41
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Publicis Groupe Creates Data-Infused 'Spine' for Individual Targeting  

In a further push to offer clients end-to-end solutions, Publicis Groupe has created a platform called "Publicis Spine," which will help clients target consumers on an individual level.The Spine, which has been in the works for the last two years, was developed as a way to further drive digital business and marketing transformation for clients. Lisa Donohue, most recently Starcom global brand president, will serve as CEO of Publicis Spine, overseeing a team of 3,500 engineers, data scientists, a

2017-10-11 11:00:00
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2 

Starcom USA Named Media AOR for Lionsgate  

Publicis Media shop Starcom USA has taken over Lionsgate's nearly $400 million media account from incumbent GroupM's Mindshare.Mindshare had won Lionsgate's consolidated media account in 2013 following a lengthy review after Lionsgate's acquisition of Summit Entertainment. Summit had been a Mindshare client since 2007. Mindshare chose not to defend the account.Lionsgate's television division has produced and co-produced shows including "Orange Is the New Black" and "Mad Men," and Lionsgate Films

2017-10-11 10:38:00
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0 

Watch: Eminem Blasts President Trump During BET Awards Show  

BET should thank Eminem for making its Hip Hop Awards a hot topic today.The rapper, whose given name is Marshall Mathers, unveiled a fierce, angry, four-and-a-half-minute freestyle eviscerating President Trump in a prerecorded video during Tuesday night's award ceremony.Eminem criticized everything from Trump's comments following the white supremacist rally in Charlottesville to his immigration policies and attacks on NFL players. Continue reading at AdAge.com

2017-10-11 10:21:00
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When It Comes to Data-Driven Campaigns, Marketers Are Demanding More  

Data is the lifeblood of successful digital campaigns today and its use is nearly ubiquitous across major brands and agency partners. In fact, The Economist recently compared the value of data to that of oil.But here's the tricky thing: While everyone seems to be using data, very few marketers are fully confident in the transparency of their data partners. Moreover, many of them do not understand the origins of the segments they target.These findings were revealed as part of a comprehensive rese

2017-10-11 09:30:00
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Your Wednesday Wake-Up Call: The 'Radioactive' Weinstein Brand Name. Plus, Fox's World Cup Mess  

Plus: ICYM, The New Yorker's investigation on Weinstein is a must-read.Apple + SpielbergApple wants to get serious about original video content, and now it has a heavy-hitting partner: Steven Spielberg. The tech company signed a deal with Spielberg's Amblin Television and Universal Television, The Wall Street Journal reports. In keeping with the retro revival TV trend, they'll bring back "Amazing Stories," a 1980s science fiction series that was reminiscent of "The Twilight Zone." Spielberg will

2017-10-11 06:00:00
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2 

Confessions of an Advertising Recruiter: 3 Myths About the Client Side  

I've been an external advertising recruiter, a "headhunter," for the past 10 years.After I published "The Five Secrets I Learned as a Recruiter That I Wish I Knew as a Candidate," I was asked by several industry execs to spill my guts about the dirty little secrets inside the advertising industry -- from a recruiter's perspective.Client FOMO Continue reading at AdAge.com

2017-10-11 03:00:00
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Inside the Ad Agency Helping Vegas Mourn -- and Plot Its Comeback  

Since 2003, Las Vegas has been defined by a five-word tagline encapsulating the mischievous mystique of the nation's adult playground: "What Happens Here Stays Here." But within minutes of hearing about the mass shooting that terrorized the city on Oct. 1, the man who runs the ad agency behind the slogan knew it had to come down. Immediately.It was "completely inappropriate," says Billy Vassiliadis, CEO of R&R Partners, the longtime agency for the Las Vegas Convention and Visitors Authority. So

2017-10-11 01:00:00
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4 

McDonald's, Chobani and Facebook on Social Food Cues (and Szechuan Sauce)  

Will Post got up on Tuesday morning and made his wife breakfast for their seventh anniversary. How do we know this? He posted step-by-step images of the meal, including a heart-shaped egg nestled in a piece of toast and a green smoothie, on Instagram Stories.This might just be considered part of his job. The aptly named Post is Facebook's consumer packaged goods industry manager. But as millions of people share photos of home-cooked meals, new flavors and items they spot in grocery stores and re

2017-10-10 17:32:00
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14 

Hyundai Tries to Modernize Car Buying in the Amazon Era  

In the midst of the 2009 recession, Hyundai came forward with a unique promise: Lose your job and you can return your car and get your money back. Today, as the Korean automaker looks to overcome a sales slump, it is offering several new pledges to U.S. buyers aimed at responding to today's consumer demands, like transparency and convenience, that have accelerated in the Amazon era.The program, called "Shopper Assurance," includes a three-day money back offer, flexible test drives in which cars

2017-10-10 16:49:23
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15 

Why McCann WorldGroup's 20,000 Staffers Are Swarming the Streets  

Look around your city today and there's a good chance you'll see a staffer from one of the McCann Worldgroup agencies roaming the streets asking people questions about their shopping habits and local cultures.And if you miss them in person, you can easily spot photos of McCann Worldgroup's 20,000 staffers across more than 100 countries on Instagram and Twitter using the hashtag #TruthAboutStreet. They'll all be wearing matching T-shirts -- including Chairman-CEO Harris Diamond.The "Truth About S

2017-10-10 15:17:00
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0 

Watch the Newest Ads on TV From Intel, Geico, Chase and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Geico tells the story of an old woman who lived in a shoe; naturally, she decided to get homeowner's insurance for that shoe after a break-in. "Late Late Show" host James Corden gets some more vacation adv

2017-10-10 15:00:00
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0 

Renaming Weinstein Company Won't Be Easy  

In the wake of widespread sexual harassment allegations against Harvey Weinstein, the company that bears his sullied name is reportedly considering a rebrand.Public backlash against Weinstein kicked off after a New York Times story published Thursday afternoon reported its co-chairman had quietly settled at least eight sexual misconduct complaints over three decades. On Sunday, The Weinstein Co. fired Harvey Weinstein, and the film studio has also reportedly decided to remove his name from film

2017-10-10 14:42:00
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3 

Note to Russia: Trump Might Need Your Help to Hack IQ Test Results  

As for that "single theory" alluded to in the Forbes headline, well, here's a taste of it, per Lane:Nearly a year after the most stunning Election Day in many decades, pundits still profess to find themselves continually shocked by President Trump. They shouldn't be: His worldview has been incredibly consistent. Rather than as an opportunity to turn ideology into policy, he views governing the way he does businessas an endless string of deals, to be won or lost, both at the negotiating table and

2017-10-10 13:55:00
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3 

TNT, American Express Forge New NBA Sponsorship Deal  

With just a week to go before the 2017-18 NBA season tips off with a blockbuster doubleheader on TNT, Turner Sports has locked in a new multi-year, multi-million-dollar marketing deal with American Express.Amex is returning as the halftime sponsor for each matchup in TNT's expanded 67-game regular-season NBA coverage, marking the third year the financial services company will back up Turner's pro hoops showcase. As it has since 2015, Amex will also continue to sponsor the halftime shows in TNT's

2017-10-10 12:48:30
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4 

Are Women 'Asking for It'? Let's Watch Donna Karan Dig a Deep Hole  

.molvideoplayer iframe { width: 600px; height: 570px; Continue reading at AdAge.com

2017-10-10 11:55:00
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2 

The Tenuous Future of Ad Tech Middle Men  

At the moment, an important debate about fraud and viewability is playing out in an ad tech ecosystem -- an ecosystem that's increasingly being called a duopoly. But these topics won't be left for Google and Facebook to solve. Very soon, blockchain technology will disrupt the duopoly and, more importantly, usher in a new marketplace that is more transparent and accountable, and therefore less prone to fraud.What is blockchain?Best known as the technology that powers cryptocurrencies like bitcoin

2017-10-10 11:43:38
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2 

P&G Fends Off Peltz Board Bid  

Procter & Gamble Co. shareholders voted against putting activist investor Nelson Peltz on the board after a bruising battle in which management and Peltz traded months of insults over one another's competence or qualifications.The next step remains unclear, but Peltz, who runs the Trian Partners hedge fund, historically hasn't walked away after such a defeat and could wait in the wings for chances to shape how the world's biggest advertiser runs its business. In announcing the vote, Chairman-CEO

2017-10-10 10:48:00
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7 

Premium Video Unified: The Currency Conundrum  

.quote { font-style:normal !important; font-size:14px !important; Continue reading at AdAge.com

2017-10-10 09:30:00
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2 

Christmas Creep: Crate & Barrel Hurries Holidays With Reese Witherspoon  

It may be 80 degrees in New York but the never-ending summer isn't stopping marketers from moving forward with holiday plansearly as usual. Furniture and home dcor brand Crate & Barrel has tapped actress Reese Witherspoon as its first-ever spokesperson, breaking the retailer's holiday campaign on today. "Make this Season Merry and Just Right" will run digitally and on social media beginning Tuesday, more than two weeks earlier than Crate & Barrel's 2016 holiday effort. TV spots in 30-and 15-seco

2017-10-10 09:00:00
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12 

Your Tuesday Wake-Up Call: Facebook's Cringeworthy Puerto Rico Promo. Plus, Google's Russian Ads Problem  

Chelsea Clinton had this to say about the video:Soon after "touring" Puerto Rico, Zuckerberg and Franklin did another video. They teleported into outer space. Continue reading at AdAge.com

2017-10-10 06:00:00
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12 

Live at ANA: Chicago Cubs Exec on Keeping Fans Loyal in Hard Times  

Before heading to Washington, D.C., for last Friday's playoff opener against the Nationals, Chicago Cubs President for Business Operations Crane Kenney was in Orlando at the Association of National Advertisers "Masters of Marketing" event last week. Ad Age caught up with him to learn how the ballclub, forever endeared as lovable losers, kept fans engaged in the lean years. And now that the team is winning, how can the Cubs maintain their charm? "Other than the Harlem Globetrotters there's not of

2017-10-10 02:00:00
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7 

Behind the Work: How Design Firm OCD Approached the Ad Age Rebrand  

.sidebar-ocd { padding: 40px; background-color: #eeeeee; Continue reading at AdAge.com

2017-10-10 00:01:40
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6 

TV Rivals Eye a Common Way to Prove Commercials Work  

Competing broadcast and cable TV executives are meeting this week to discuss developing a shared model to show how well advertisers' commercials worked, according to people familiar with the talks.Dubbed "Thor," the budding initiative is the latest attempt by the TV industry to answer the rise of digital media, which has benefited from a seeming ability to prove its ads led to the purchase of a product or the test-drive of a car, for example."We want to show TV works and we can prove it," says o

2017-10-09 18:30:00
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27 

Adgate: A step-by-step guide to Russian interference  

Now, it's Google's turn in the election spotlight: The search giant revealed Monday it uncovered suspicious ad spending on its platform tied to Russia, much like Facebook and Twitter had done before.Also over the weekend, President Trump's digital director Brad Parscale told "60 Minutes" how the campaign used social media and the internet in completely legitimate ways to win the election, no outside help needed.Between the various reporting and investigations into different platforms during the

2017-10-09 18:11:00
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5 

What We Know -- And Don't Know -- About Election Interference at Facebook, Google and Others  

Now, it's Google's turn in the election spotlight: The search giant revealed Monday it uncovered suspicious ad spending on its platform tied to Russia, much like Facebook and Twitter had done before.Also over the weekend, President Trump's digital director Brad Parscale told "60 Minutes" how the campaign used social media and the internet in completely legitimate ways to win the election, no outside help needed.Between the various reporting and investigations into different platforms during the

2017-10-09 18:11:00
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35 

Paris Shop BETC Opens in L.A. With a New Workout Program  

When new agencies announce their launch, they often do so alongside a new campaign for a first client. But with the debut of its Los Angeles office, Paris-based agency BETCperhaps best known for its "Evian Babies" campaignis introducing an online workout product in which it owns a stake.The workout, which went live online Monday, represents the type of project that the new shop wants to make a big part of its modelwhat the agency describes as a "fusion of business and culture.""Our projects will

2017-10-09 18:00:49
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16 

ESPN Suspends Jemele Hill for Advertiser-Boycott Tweets  

ESPN on Monday announced it has suspended 6 p.m. "SportsCenter" co-anchor Jemele Hill for what the network characterized as a "second violation of [its] social media guidelines."The action came the day after Hill fired off a tweet storm criticizing Dallas Cowboys owner and general manager Jerry Jones, who in a post-game press conference Sunday evening had said that any of his players who did not stand for the national anthem would not take the field."The whole deal is political and incited by po

2017-10-09 17:35:43
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18 

P&G, Peltz Get Ready to Rumble: What You Need to Know About Tuesday's Vote  

What may seem like the biggest election ever for a small electorate ends Tuesday morning as Procter & Gamble Co. shareholders vote on whether to give activist investor Nelson Peltz a seat on the board.For all the fuss, there is actually not as much at stake as you might think. Peltz, who runs the hedge fund Trian Partners, says he'd move to reinstate the board member he's seeking to boot former Mexican President Ernesto Zedillo and doesn't want to fire P&G Chairman-CEO David Taylor or break up

2017-10-09 17:08:00
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2 

Watch the Newest Ads on TV From Target, Southwest Airlines, Toyota and More  

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Southwest Airlines presents the tale of a basketball coach who's so confident in his players that he books them flights to the championship game. (Long story short: It's a good thing Southwest doesn't char

2017-10-09 16:15:00
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0 

Shake Shack's Danny Meyer: 'Sometimes I Want to Stand in Line'  

Beloved burger chain Shake Shack recently announced plans to use automated kiosks in lieu of employees to take orders at its new Astor Place location. The news rather awkwardly coincided with the announcement that founder Danny Meyer has raised $200 million in private equity to invest in companies with a strong focus on employees and communities."Automation at Shake Shack has nothing to do with the fund," said Meyer during a phone call with Bloomberg News. "As soon as Shake Shack became public [

2017-10-09 15:50:23
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