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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



How to regain trust lost by bad business listings  

Whether it's spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don't, be prepared to lose customer trust and search rankings. The post How to regain trust lost by bad business listings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-25 13:15:28



SearchCap: PPC branded content & bad local reviews  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-25 08:01:02



How to use good ol' PPC to support fun and creative branded content  

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-25 01:07:27



Reports: Fake reviews are a growing problem on Amazon, Google  

Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-24 10:46:46



So many paid search campaigns, so little time. Here's how to stay ahead of it all.  

Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many paid search campaigns, so little time. Here’s how to stay ahead of it all. appeared first on... Please visit Search Engine Land for the full article.

what do you think?

2018-04-24 10:02:03



Google posts $31.1B in total revenue, beats top- and bottom-line expectations  

The company reported nearly $27 billion in ad revenues. The post Google posts $31.1B in total revenue, beats top- and bottom-line expectations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-24 08:21:09



SearchCap: Google earnings, fake online reviews & paid search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-24 02:59:44



Sharpen your digital marketing skills with an SMX Advanced workshop  

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six […] The post... Please visit Search Engine Land for the full article.

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2018-04-23 13:29:48



Why do we overcomplicate link building?  

Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it. The post Why do we overcomplicate link building? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-23 09:26:28



SearchCap: Voice speaker ads, link building & Earth Day  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice speaker ads, link building & Earth Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-23 05:01:25



Study: Majority reject ads on smart speakers  

Just under 40 percent said they were open to ads if they were "relevant." The post Study: Majority reject ads on smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-23 01:40:17



Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall  

"Every single individual matters, every single individual makes some impact on the planet every single day," says the renown ethologist and conservationist. The post Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-21 02:17:14



Google expanding types of predictions they remove from autocomplete  

The autocomplete search function saves 200 years of typing time every single day. The post Google expanding types of predictions they remove from autocomplete appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-20 14:20:42



Hreflang tags: How to serve correctly regionalized content  

Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search... Please visit Search Engine Land for the full article.

what do you think?

2018-04-20 08:26:40



SearchCap: Google algorithm update, changes to autocomplete & regional content  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, changes to autocomplete & regional content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-20 05:14:33



Google confirms rolling out a broad core search algorithm update earlier this week  

Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. The post Google confirms rolling out a broad core search algorithm update earlier this week appeared first on Search... Please visit Search Engine Land for the full article.

what do you think?

2018-04-20 02:46:35



Search in Pics: YouTube Space replica, Google Maps art & baby shower cake  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps... Please visit Search Engine Land for the full article.

what do you think?

2018-04-20 01:06:25



SearchCap: PPC policies, Google Assistant failovers & voice interfaces  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC policies, Google Assistant failovers & voice interfaces appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-19 21:21:56



Sarcasm aside, how strict PPC advertiser policies may actually benefit us  

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine... Please visit Search Engine Land for the full article.

what do you think?

2018-04-19 06:51:01



Voice agents and interfaces will require many new marketing strategies  

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-19 01:39:05



SearchCap: Google new video ad format, SEO checklists & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-18 20:32:56



The 40-point SEO checklist for startups  

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track. The post The 40-point SEO checklist for startups appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-18 13:52:37



Google launches Outstream Ads to boost video reach beyond YouTube  

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-18 07:36:33



Google Assistant sometimes uses AccuWeather when their weather service fails  

When Google's first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-18 03:47:39



Compare 15 marketing automation platforms  

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex... Please visit Search Engine Land for the full article.

what do you think?

2018-04-18 03:46:15



SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 20:27:36



Study: Responding to reviews can improve paid-search conversion rates  

Better reviews would have meant 13,000 more local leads for businesses in the study. The post Study: Responding to reviews can improve paid-search conversion rates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 14:20:47



Google may issue manual actions over job schema on expired job listings  

You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. The post Google may issue manual actions over job schema on expired job listings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 08:26:41



SearchCap: Twitter in Google search, PPC ad scripts & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Twitter in Google search, PPC ad scripts & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 06:37:21



Here's how to use Twitter to dominate the Google search results  

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. The post Here’s how to use Twitter to dominate the Google search results appeared first on Search... Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 06:28:37



Are your ads pointing to the right domain? Here's a script to find out.  

KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain. The post Are your ads pointing to the right domain? Here’s a script to find out. appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 05:39:10



Google partners with LegitScript to certify addiction treatment center advertisers  

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July - but only from certified providers. The post Google partners with LegitScript to certify addiction treatment center advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 04:27:39



Advanced tactics from the pros! Here's who's speaking at SMX Advanced  

40+ expert speakers. No slowing down to rehash the basics. The post Advanced tactics from the pros! Here’s who’s speaking at SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 02:14:56



Google's mobile-first index has set sail. Are you on board? 5 SEO essentials  

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index. The post Google’s mobile-first index has set sail. Are you on board? 5 SEO... Please visit Search Engine Land for the full article.

what do you think?

2018-04-17 01:13:02



SearchCap: Google loses RTBF case, local pack report & schema SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google loses RTBF case, local pack report & schema SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 20:58:10



Google loses 'right to be forgotten' case in UK High Court  

Decision likely to spark other appeals to courts by those denied de-listing. The post Google loses ‘right to be forgotten’ case in UK High Court appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 12:32:10



Research: Google local algorithm uses 2:1 clustering formula  

Study identifies Local Pack results distance pattern. The post Research: Google local algorithm uses 2:1 clustering formula appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 11:21:27



4 underutilized schema markup opportunities that impact SEO  

Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings. The post 4 underutilized schema markup opportunities that impact SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 05:46:48



Search in Pics: Dog chases Google street view car, Google dumbbells & lots of clocks  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This dog chases after a Google street view car: Source: Twitter Google... Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 04:48:22



Want to target position 0? Here's what you need to make that happen  

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine... Please visit Search Engine Land for the full article.

what do you think?

2018-04-13 03:31:58



Power up your B2B remarketing campaigns with 4 killer tricks  

Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search... Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 08:22:15



SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 07:47:05



New Google Search Console adds Search Appearance filters and more  

You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings, and job details The post New Google Search Console adds Search Appearance filters and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 05:35:45



Chrome tests showing themed search suggestions based on Google search history  

Chrome uses past Google searches to show a set of search suggestions about what you might be researching. The post Chrome tests showing themed search suggestions based on Google search history appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 03:49:39



4 hreflang tag errors Google corrects for you  

Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you. The post 4 hreflang tag errors Google corrects for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 03:02:38



Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us  

A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress. The post Facebook & Cambridge Analytica: What we know, what they knew & where... Please visit Search Engine Land for the full article.

what do you think?

2018-04-12 01:49:06



Google officially rolls out 'More results' search button on mobile  

After confirming it was testing the 'More results' button earlier this week, Google tweeted an official announcement about its launch today. The post Google officially rolls out ‘More results’ search button on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 16:54:26



SearchCap: PPC shopping ads and more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC shopping ads and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 09:44:27



How to align SEO and sales teams so everyone benefits  

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. The post How to align SEO and sales teams so everyone benefits appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 02:58:57



Google My Business expands menu editor to support service menus  

You no longer need to be a restaurant to add your menu of services to your Google local listings. The post Google My Business expands menu editor to support service menus appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 02:57:58



How to outdo the PPC robots in shopping ads  

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. The post How to outdo the PPC robots in shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 02:51:58



Google launches Reach Planner for YouTube & video ad forecasting in AdWords  

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 02:30:46



Omar Sharif Google doodle honors actor from classics like 'Lawrence of Arabia' & 'Doctor Zhivago'  

The artwork for today's doodle was created by doodler Sophie Diao. The post Omar Sharif Google doodle honors actor from classics like ‘Lawrence of Arabia’ & ‘Doctor Zhivago’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 02:20:50



Become an SEO rock star: Evolve your SEO skill set  

Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. The post Become an SEO rock star: Evolve your SEO skill set appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:42:16



SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:41:19



Does Cambridge Analytica have your info? Here's how to check  

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. The post Does Cambridge Analytica have your info? Here’s how to check appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:26:46



SearchCap: Google drops paginated results, small business agency use & Google local services menu  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops paginated results, small business agency use & Google local services menu appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:26:15



Bing Shopping ads updates include multiple images, product status reporting & more  

Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. The post Bing Shopping ads updates include multiple images, product status reporting & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:19:54



Google tests showing two Shopping ad carousels on mobile  

The test features Google's Showcase Shopping ads and traditional product listing ads on one result. The post Google tests showing two Shopping ad carousels on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-11 01:19:03



Google is officially testing “more results” button to load more search results  

Instead of clicking to the next page of the Google search results, Google is testing a way to load more results on the same page. The post Google is officially testing “more results” button to load more search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-08 20:43:57



María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema  

Felix's breakout role came in the 1942 film El Peñón de las Ánimas. The post María Felix Google doodle celebrates iconic actress from Golden Age of Mexican cinema appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-08 05:50:12



SMB marketing survey finds only 3% use outside agency or vendor  

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute The post SMB marketing survey finds only 3% use outside agency or vendor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-04-08 02:19:15



Already doing SEO? Add these two things to optimize for voice search  

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site. The post Already doing SEO? Add these two things to optimize for voice search appeared first on Search... Please visit Search Engine Land for the full article.

what do you think?

2018-04-06 16:05:12



SearchCap: Optimizing for voice search & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Optimizing for voice search & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-06 02:57:31



SearchCap: Google SEO patents & Search Engine Land Awards  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google SEO patents & Search Engine Land Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-05 18:28:56



Google patent on related entities and what it means for SEO  

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. The post Google patent on related entities and what it means for SEO appeared first on... Please visit Search Engine Land for the full article.

what do you think?

2018-04-05 09:30:36



Final call to enter the 2018 Search Engine Land Awards  

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That's right - the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.  The post Final call to enter the 2018 Search Engine Land Awards appeared first on Search... Please visit Search Engine Land for the full article.

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2018-04-05 07:39:49



Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, 'Still I Rise'  

Today would have been Dr. Angelou's 90th birthday. The post Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 14:36:02



SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 12:45:09



Google local knowledge panel profile images are not loading in search  

Broken images in the local Google results seem to be caused by a bug. The post Google local knowledge panel profile images are not loading in search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 05:36:57



7 ways to turn a webinar into a stream of link-attracting content  

Contributor Jordan Kasteler explains how to use webinars you've created to develop new content and become a marketing and link-building machine your competitors can't keep up with. The post 7 ways to turn a webinar into a stream of link-attracting content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 01:58:47



Bing Ads launches mobile price extensions  

Price extensions are available in the US and rolling out to international markets this month. The post Bing Ads launches mobile price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 01:19:28



In big win, Apple hires Google AI chief John Giannandrea away from Google  

Apple must succeed in AI if it is to remain competitive with rivals. The post In big win, Apple hires Google AI chief John Giannandrea away from Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-04 01:19:24



John Harrison Google doodle honors man who invented marine chronometer 283 years ago  

The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea. The post John Harrison Google doodle honors man who invented marine chronometer 283 years ago appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-03 13:48:33



Google's AMP Project announces new consent component ahead of GDPR compliance deadline  

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments. The post Google’s AMP Project announces new consent component ahead of GDPR compliance deadline appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-03 09:38:27



How to use the Knowledge Graph for higher rankings  

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. The post How to use the Knowledge Graph for higher rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-03 06:22:47



SearchCap: Google's AMP Project, John Harrison Google doodle & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s AMP Project, John Harrison Google doodle & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-04-03 05:57:08



April Fools' Day 2018: Google, Amazon & more have fun over the weekend  

April Fools' Day 2018: Google, Amazon & more have fun over the weekend The post April Fools’ Day 2018: Google, Amazon & more have fun over the weekend appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-02 14:44:41



7 ways to increase mobile engagement  

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. The post 7 ways to increase mobile engagement appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-02 14:40:28



Google's Ben Gomes expands role to head all of search amid leadership shuffle  

Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-04-02 11:36:34



The power of podcasting: SEO keyword angles  

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-02 03:59:23



Lowest rates for SMX Advanced expire Saturday  

If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire... Please visit Search Engine Land for the full article.

what do you think?

2018-04-02 03:54:59



SearchCap: SEO angles, mobile conversions & April Fools' Day pranks  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-04-02 03:44:23



SearchCap: EU domains at risk, mobile page speed & search pictures  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU domains at risk, mobile page speed & search pictures appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-31 01:55:29



Recruitment SEO: How to create a well-optimized career section on your site  

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. The post Recruitment SEO: How to create a well-optimized career section on your site appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-30 11:46:31



Mobile speed case studies: Push for faster page loads  

If you are not feeling the need for speed, don't be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. The post Mobile speed case studies: Push for faster page loads appeared first on Search... Please visit Search Engine Land for the full article.

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2018-03-30 08:57:15



UK webmasters prepare for #Brexit – the EU is coming for your .eu domains  

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-30 05:57:52



Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source:... Please visit Search Engine Land for the full article.

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2018-03-30 05:53:28



No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns  

Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices." The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search... Please visit Search Engine Land for the full article.

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2018-03-29 14:24:03



SearchCap: Bing Ads CPC, SEO platforms & software & search volume  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads CPC, SEO platforms & software & search volume appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-29 14:04:26



Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?  

The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. The post Is your SEO/SEM software tool or agency worthy of a Search Engine... Please visit Search Engine Land for the full article.

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2018-03-29 09:43:41



Compare 16 leading SEO platforms  

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right... Please visit Search Engine Land for the full article.

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2018-03-29 06:31:30



Bing Ads brand CPC taking the elevator — up  

Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. The post Bing Ads brand CPC taking the elevator — up appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-29 01:04:10



Bing Ads Editor getting support for account level ad extensions  

Initial support is limited to callout extensions. The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 13:47:21



Google adds air quality data in search results  

Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. The post Google adds air quality data in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 10:28:19



You can now add your business description in Google My Business  

Add a business description to your local knowledge panel in Google My Business. The post You can now add your business description in Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 08:43:58



Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle  

The 18th century writer of 'The Art of Cookery Made Plain and Easy' is featured with a special Google logo. The post Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 06:41:11



Waze launches 'Local' ads primarily aimed at SMBs and franchises  

Waze has 100 million active users who spend an average of 11 hours per month in the app. The post Waze launches ‘Local’ ads primarily aimed at SMBs and franchises appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 03:51:47



To make every conversion count, count every conversion  

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The post To make every conversion count, count every conversion appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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2018-03-28 01:49:01



SearchCap: Bing Ads Editor update, Waze local ads & Google air quality  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Waze local ads & Google air quality appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think?

2018-03-28 01:21:40






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