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Search Engine Land: Must Read News About Search Marketing Search Engines

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers. News and information about search engine marketing, optimization and how search engines work for searchers.



Spotted in AdWords: Check a box and automatically create a headline test  

A new option serves up an easy ad-testing scenario. The post Spotted in AdWords: Check a box and automatically create a headline test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 14:04:29
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Google updates its mobile Test My Site tool with more competitive analysis  

Google's site speed tool now compares your site to your competitors' and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 09:09:52
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Study argues Google Home 6X 'more effective' than Alexa, but will consumers care?  

Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 06:33:39
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Surviving and thriving at an SEO conference  

Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience. The post Surviving and thriving at an SEO conference appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-28 04:42:50
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Google algorithm update may be rolling out since June 25  

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. The post Google algorithm update may be rolling out since June 25 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 12:40:02
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SearchCap: EU fine, Google algorithm changes & local features  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU fine, Google algorithm changes & local features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 12:03:41
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0 

Branch offers first deep-linking from ads on AMP pages to app content  

The deep-linking provider is out with ads for AMP that can link directly to specific content in apps. The post Branch offers first deep-linking from ads on AMP pages to app content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 08:55:05
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1 

The SEO benefits of developing a solid site structure  

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users. The post The SEO benefits of developing a solid site structure appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 08:33:06
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0 

What does it mean to win a Search Engine Land Award?  

The early bird submission deadline of July 14th for the 3rd annual Search Engine Land Awards is fast approaching - get your case studies and supporting entry data together now. The post What does it mean to win a Search Engine Land Award? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 08:33:02
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EU slaps Google with $2.7B antitrust fine for favoring its own content in search results  

The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases. The post EU slaps Google with $2.7B antitrust fine for favoring its own content in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 08:32:08
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0 

Google My Business website builder SEO review  

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time. The post Google My Business website builder SEO review appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 07:07:07
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Google News gets a cleaner look, new features to make it 'more accessible'  

The new design is simpler to use, more visually appealing and offers more content and context. The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 06:46:10
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Thinking about an SEO platform? We compare 13 leading vendors  

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. How do you decide which one is right... Please visit Search Engine Land for the full article.

2017-06-27 03:33:14
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Confirmed: Google rolls out local highlight icons & price labels for hotel results  

Google is rolling out two new local search features in the search results. Have you seen them? The post Confirmed: Google rolls out local highlight icons & price labels for hotel results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-27 02:25:45
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SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 21:44:51
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Bing Ads now offers competitive share of voice metrics  

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics. The post Bing Ads now offers competitive share of voice metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 18:26:48
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5 successful B2B AdWords best practices for any company  

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. The post 5 successful B2B AdWords best practices for any company appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 12:51:46
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Danny Sullivan: My new role as advisor for Third Door Media  

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 05:29:28
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Small business SEO: Your questions answered  

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 04:55:53
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2 

SMX Advanced: A paid search roundup  

What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference. The post SMX Advanced: A paid search roundup appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 04:05:42
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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets  

The latest version of Bing Ads Editor features several new usability improvements. The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-26 01:39:09
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1 

SearchCap: Google Posts live, Google purges medical records & search pics  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts live, Google purges medical records & search pics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-24 02:13:13
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Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong... Please visit Search Engine Land for the full article.

2017-06-23 14:29:35
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Google now removing medical records from its search results  

Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. The post Google now removing medical records from its search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-23 12:10:21
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SMX Advanced session: Mobile-First For The Advanced SEO  

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop. The post SMX Advanced session: Mobile-First For The Advanced SEO appeared first on... Please visit Search Engine Land for the full article.

2017-06-23 04:10:06
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Save the Date: SMX East is back in NYC Oct 24-26  

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,... Please visit Search Engine Land for the full article.

2017-06-22 22:15:14
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Google Posts now live for all Google My Business users  

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. The post Google Posts now live for all Google My Business users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 18:51:54
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Why one e-commerce company is going all-in on AMP (Hint: conversions)  

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:44:24
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5 must-do technical SEO audit items in 2017  

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. The post 5 must-do technical SEO audit items in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:35:40
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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument  

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions. The post Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 11:38:59
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SearchCap: AMP e-commerce, SEO audits & content consumption  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 10:28:03
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Early performance results from Google's update to close variants  

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google's update to close variants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 03:14:41
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Survey: 43% of marketers say 75% of their content isn't being consumed  

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 01:18:18
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SearchCap: Pinterest Lens, SEO budgets & reviews user behavior  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 17:18:13
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Summer solstice 2017 Google doodle marks the longest day of the year  

To celebrate today's summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 14:34:04
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Reviews & other UGC more influential for consumers than search engines & ads [Study]  

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 08:40:39
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How SEO can create budget efficiencies in paid search campaigns  

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 07:57:22
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Pinterest's Lens update adds a Snapchat-style look and a fashion sense  

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 01:05:08
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81 

What link builders really want you to know  

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 14:48:13
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Advanced testing: What 4,000 A/B tests can teach you  

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you... Please visit Search Engine Land for the full article.

2017-06-20 12:35:34
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SearchCap: Google job schema, Google mobile first & the SEO movie  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 11:39:51
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'SEO: The Movie' aims to trace the rise of internet marketing  

Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:36:08
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Watch the SMX Advanced keynote: Google's Jerry Dischler talks current, future SEM trends  

We discussed audience, AMP, attribution and much more with Google's head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:26:19
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Google adds a fidget spinner to its basket of Easter eggs  

As if the internet wasn't already a big enough distraction, Google queries for "spinner" now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 08:09:42
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Google's job listings search is now open to all job search sites & developers  

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google’s job listings search is now open to all job search sites & developers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 03:07:16
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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout  

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 01:38:58
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31 

What advanced SEOs need to know about algorithm updates  

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. The post What advanced SEOs need to know about algorithm updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 12:11:28
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84 

SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 08:16:23
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7 changes by Facebook that make it a real local search player  

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search. The post 7 changes by Facebook that make it a real local search player appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-19 06:01:58
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Searching for a call analytics platform?  

Enterprise Call Analytics Platforms: A Marketer's Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,... Please visit Search Engine Land for the full article.

2017-06-19 03:06:08
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No more 'OK Google': Cortana can now be the default assistant on Android  

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 01:32:36
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31 

Father's Day 2017 Google Doodle brings back the cactus family from Mother's Day  

Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May. The post Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-18 02:24:41
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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree  

Known as "Dr. Sue," Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday. The post Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-17 06:03:04
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233 

SearchCap: EU to fine Google, SEO reputation & PPC planning  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU to fine Google, SEO reputation & PPC planning appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 22:54:36
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Report: 14 marketing automation vendors profiled — updated for 2017  

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer's Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;... Please visit Search Engine Land for the full article.

2017-06-16 06:33:54
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161 

Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source:... Please visit Search Engine Land for the full article.

2017-06-16 06:05:10
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90 

EU sources say $1.17 billion antitrust fine against Google coming in weeks  

Shopping search penalty is the first of three potential fines against the company. The post EU sources say $1.17 billion antitrust fine against Google coming in weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:57:23
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SEO: The missing piece in brand protection  

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online. The post SEO: The missing piece in brand protection appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:28:54
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PPC strategy: Planning beyond the click  

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. The post PPC strategy: Planning beyond the click appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 01:56:38
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SearchCap: WordPress AMP & Google fake reviews issue  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: WordPress AMP & Google fake reviews issue appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 14:45:55
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews  

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. The post Dear Google: 4 suggestions for fixing your massive problem with... Please visit Search Engine Land for the full article.

2017-06-15 14:40:22
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86 

Setting up and testing AMP for WordPress: A quick 7-step guide  

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 11:49:46
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Why 'good' isn't good enough in Google Shopping  

Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. The post Why... Please visit Search Engine Land for the full article.

2017-06-14 09:26:19
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123 

2017 growth hacks: Optimizing organic market share  

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. The post 2017 growth hacks: Optimizing organic market share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 08:55:52
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120 

Bing Ads piloting in-market & custom audience targeting  

Bing Ads is actively working on building out its audience targeting capabilities. The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 07:53:59
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How Pinterest has developed computer-vision technology to power visual search for users and brands  

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. The post How Pinterest has developed computer-vision technology to power visual search for users and brands appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:39:19
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119 

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:16:43
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37 

SMX Advanced keynote: Google explains mobile-first, featured snippets data & more  

Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics. The post SMX Advanced keynote: Google explains mobile-first, featured snippets data & more appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-13 12:01:38
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87 

SEO and content convergence: Making the most of moments that matter  

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 11:48:45
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101 

Yet another study shows featured snippets lead to significant drops in organic clicks  

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:26:08
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17 

How to check if you've screwed up your AdWords account, v.2  

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you've screwed up your AdWords account, v.2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:17:26
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61 

ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans  

To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket. The post ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 03:58:20
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52 

Google's mobile-first index likely not coming until 2018 at earliest  

At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index. The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 02:47:40
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45 

Yext launches app directory with 26 partners for two-way data exchange  

Data integrations span a range of categories and partners. The post Yext launches app directory with 26 partners for two-way data exchange appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:28:18
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53 

Google won't build featured snippets analytics in Search Console  

Don't bank on Google sharing any data on how your website is being used by Google in the featured snippets. The post Google won’t build featured snippets analytics in Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:17:20
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9 

SearchCap: Google featured snippets, Yext app directory & more SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Yext app directory & more SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:06:23
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41 

Gboard for Android gets new ways to search for emojis & phrase suggestions  

The Android version of Gboard will now anticipate what phrase you're about to type and offer possible suggestions. The post Gboard for Android gets new ways to search for emojis & phrase suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 22:47:02
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50 

SearchCap: SEO success factors, Google News spam, Bing Ads device bidding  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success factors, Google News spam, Bing Ads device bidding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 17:55:21
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9 

4 reasons your PPC programs can fail  

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. The post 4 reasons your PPC programs can fail appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 14:40:39
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156 

The role of traditional public relations in SEO  

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 09:01:57
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45 

The Periodic Table of SEO Success Factors: 2017 edition now released  

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 04:10:08
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70 

Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns  

The update brings Bing Ads in line with Google AdWords device bidding. The post Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 03:19:12
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112 

Google News spammed with drug spam, dating sites & more  

Beware: The Google News health section is now filled with a lot of hacked content and spam. The post Google News spammed with drug spam, dating sites & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 01:26:10
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49 

Do SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO product  

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 13:21:05
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141 

Compare 9 paid search campaign management tools  

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report... Please visit Search Engine Land for the full article.

2017-06-09 12:52:47
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185 

SearchCap: AMP, YP SEO product & PPC budgeting  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 08:10:48
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69 

Learn 3 proven methods for winning additional PPC budget from your clients  

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients... Please visit Search Engine Land for the full article.

2017-06-09 07:08:21
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24 

Google Posts for small businesses moves to Google My Business  

Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations. The post Google Posts for small businesses moves to Google My Business appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 07:05:31
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12 

Search in Pics: Marissa Mayer's Yahoo birthday, Bing soccer match & Google stylish offices  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source:... Please visit Search Engine Land for the full article.

2017-06-09 06:56:29
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80 

Is AMP the answer to format fragmentation?  

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-09 05:39:13
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98 

How to stop worrying about Google updates  

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about... Please visit Search Engine Land for the full article.

2017-06-09 02:01:41
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57 

What you need to know about Referrer Policy  

Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links. The post What you need to know about Referrer... Please visit Search Engine Land for the full article.

2017-06-08 14:49:17
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171 

SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 11:36:34
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70 

WSJ: How Siri went from virtual assistant market leader to laggard  

Internal cultural issues and employee departures have impacted Siri's evolution. The post WSJ: How Siri went from virtual assistant market leader to laggard appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 10:30:26
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134 

Who should optimize content: SEOs or content writers?  

Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. The post Who should optimize content: SEOs or content writers? appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-06-08 10:21:47
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57 

Voice search becomes voice action: A key talking point at SMX London  

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 10:10:45
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48 

LiveRamp adds people-based search targeting to IdentityLink  

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-08 04:06:39
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53 

SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 12:26:37
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67 

The AdWords 2017 roadmap is loaded with artificial intelligence  

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 07:47:35
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77 

Google has officially rolled out a new tab-based local panel with quick access to reviews  

Users can toggle between a local listing's overview details and their reviews in the Google search results. The post Google has officially rolled out a new tab-based local panel with quick access to reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-07 03:52:49
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68 




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