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Tubefilter - YouTube, web series, webseries, web tv and online video news.

Stay on top of the latest news in online video, the world of YouTube, web series and the digital entertainment industry. Tubefilter News is the leading authority in the web television space and exhaustively covers the industry, the creators, and the stars of this fast-paced, emerging entertainment market.

Cannes Film Festival Shuts Netflix And Other Streamers Out Of Palme D'Or Competition  

In 2017, the presence of two Netflix-distributed films at the Cannes Film Festival caused a stir in the French movie industry. One year later, the world's most prestigious film festival is taking action to appease its cinematic partners. Owing to the fact that Netflix does not run its movies in theaters, its library will be ineligible Palme D'Or competition at Cannes, festival director Thierry Fremaux has announced. Last year, two Netflix films from celebrated auteurs -- Bong Joon-ho's Okja...

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2018-03-23 19:36:28

Travel Vloggers Damon And Jo Deliver Clean Water To Kenya, Promote Sustainability Across The Globe  

Damon Dominique and Jo Franco are getting serious about sustainability. The travel vloggers, who share videos on their YouTube channel Damon and Jo, recently traveled to Kenya alongside the LifeStraw brand to bring clean drinking water to communities in Kenya. In addition, they have been announced as two of the judges for Sony's Picture This, a filmmaking competition based around the United Nations' Sustainable Development Goals. LifeStraw is a handheld tool that allows its user to create...

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2018-03-23 15:51:18

Fullscreen Names Former 'Self' Publisher Mary Murcko SVP Of Partnerships And Revenue  

Former top publishing exec Mary Murcko has joined digital network Fullscreen as SVP of partnerships and revenue. In the newly-created role, Murcko will oversee revenue and partnerships across the company's various branded content offerings, according to Variety -- with respect to its creator roster, touring division Fullscreen Live, Rooster Teeth, and more. She will be based in New York City, reporting to Fullscreen general manager Pete Stein, who said in a statement that, "Mary's strong...

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2018-03-23 14:08:48

Roman Atwood, Kian Lawley, Alexis G. Zall, VSauce Among Daytime Emmy Nominees  

The list of nominees at the 45th annual Daytime Emmy Awards includes plenty of internet-famous stars. YouTube Red received six nods, including three for the series Roman Atwood's Daydreams, while the Go90 series Zac & Mia landed six nominations on its own, including one each for stars Kian Lawley, Anne Winters, and Alexis G. Zall. YouTube Red's nominations represent the most significant award recognition to date for the $9.99-per-month service, which launched in 2015. Atwood, wh...

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2018-03-23 12:22:34

Casey Neistat: Twitch's Monetization Model Feels “So Much More Fair” Than YouTube's  

Twitch is having a moment. With creators like Ninja clocking six figures per month and top YouTubers like Logan Paul launching channels to capitalize on the Fortnite craze, Casey Neistat notes that the Amazon-owned platform's multi-faceted monetization model feels "so much more organic, so much more fair, so much more honest" than YouTube's comparatively meager ad split. And YouTube will unlikely be able to replicate this model, Neistat says, because viewers are used to watching videos for ...

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2018-03-23 12:05:08

Eva Gutowski Launches Beachy Beauty Line In Collaboration With ColourPop  

After launching her own fashion range, lifestyle vlogger-slash-actress Eva Gutowski is now dabbling in the beauty business. Gutowski announced on Instagram earlier this week that she was collaborating with Los Angeles-based indie brand ColourPop on a limited edition collection that is now live. The collection is dubbed It's All Wild, in honor of Gutowski's lifestyle brand, and is similarly inspired by her love for travel. The line comprises eye shadow palettes ($12), face powders ($10), and...

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2018-03-23 11:52:53

YouTubers Lauren Elizabeth, Cameron Fuller Among Producers For Upcoming Feature Film 'Confessional'  

An upcoming film features a pair of notable digital-native creators among its credits. Lauren Elizabeth and Cameron Fuller are two of the producers of Confessional, a mystery movie set on a college campus. Confessional follows seven characters who all spill their secrets in a confessional booth after two students at their university are found dead. The cast is full of young talent, and two more people who fit that description are looking on the project behind the scenes. Elizabeth and Ful...

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2018-03-23 11:06:58

Indie Spotlight: 'SCOTUS And The City' Turns Ruth Bader Ginsburg Into A Sitcom Star  

A new web series offers a chuckle-worthy take on the Notorious R.B.G. Meg Anderson stars as Supreme Court Justice Ruth Bader Ginsburg in SCOTUS and the City, a comedy from Hard Four Productions. In SCOTUS and the City, Justice Ginsburg resembles a typical sitcom protagonist. She spars with coworkers who are dim (John Roberts), annoying (Clarence Thomas), and combative (Jeff Sessions). On her breaks from work, she lunches with gal pals Sandra Day O'Connor, Sonia Sotomayor, and Elena Kagan ...

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2018-03-23 06:55:51

Jessica Vu To Debut As Ipsy's Latest 'Official Creator' At Gen Beauty Gathering  

Ipsy, the beauty subscription box startup founded by YouTube luminary Michelle Phan -- which has also cultivated a buzzy creator fleet to help drive sales -- has welcomed the latest 'official creator' into its family. Burgeoning beauty vlogger Jessica Vu, who was personally discovered by Phan, joins Ipsy's current roster of 10 official creators: Cydnee Black, Jaleesa Moses, Karen O, LaMadelynn, Lynette Cenee, Gabriel Zamora, Madison Miller, Bailey Sarian, Micaela Klein, and Roxette Arisa...

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2018-03-23 04:06:48

Workers Enlisted By YouTube For AI-Training Efforts Make 10 Cents To Analyze Videos  

How does the AI that spots inappropriate content on YouTube learn which videos to flag and which ones to leave be? Creators have long sought the answer to that question so that they can avoid producing content that runs afoul of YouTube's guidelines. If a new report is to be believed, one part of that process is not as scientific as creators would hope. Wired has published an inside look at the machine learning tasks YouTube outsources to workers who frequent Mechanical Turk, an Amazon-owned...

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2018-03-22 22:40:27

Instrumental Smosh Executive Barry Blumberg Joins Mobile Content Company Mammoth Media  

Between 2006 and 2017, Barry Blumberg played an integral role in the development of Smosh, which began as two guys making silly videos in a bedroom and evolved into a full-fledged network of comedic content. Blumberg left his post as Chief Content Officer of Defy Media last year, leaving us wonder what he would do next. Now we know. According to Variety, Blumberg has been working since February as the Chief Content Officer of Mammoth Media, a mobile media company that has launched multiple...

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2018-03-22 17:50:58

YouTube Millionaires: With Her “Feminine, Edgy, And Chic” Style, Tessa Brooks Thrives  

Tessa Brooks is showing her fans what a strong, determined social media star looks like.  Brooks, just a couple weeks shy of her 19th birthday, has already established herself as a top content creator in multiple categories. She shows off her fashion sense through semi-regular lookbooks and often uses her videos to display her lifelong love of dance. In vlogs, meanwhile, she shares her life with subscribers, and millions are tuning in. Here's our conversation with her: Tubefilter: How does ...

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2018-03-22 17:20:23

'Chicken Girls' Web Series, Starring Annie LeBlanc And Hayden Summerall, To Be Adapted Into Books  

Brat is turning its most successful web series into a series of books. The digital media company, known for producing and distributing work aimed at teens and tweens, has reached a deal with Skyhorse Publishing for literary adaptations of the high school show Chicken Girls. Chicken Girls follows the members of a scholastic dance team as they navigate friendship, romance, and other relatable teenage topics. Its cast includes several popular YouTube creators, including Annie LeBlanc and H...

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2018-03-22 12:59:33

Instagram Alters Feeds So That “Newer Posts Are More Likely To Appear First”  

Instagram has announced two changes to its feed, which it controversially altered to organize via algorithm in 2016, as opposed to reverse chronological order -- much to the chagrin of many influencers. Now, Instagram has announced that while it will not offer an option for reverse chronological distribution, the company is "making changes to ensure that newer posts are more likely to appear first in feed," according to a blog post. "With these changes, your feed will feel more fresh, and...

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2018-03-22 12:26:36

Teen-Leaning Studio Fresh TV Acquires Viral YouTube Animation 'Lucas The Spider'  

YouTube cartoon sensation Lucas The Spider has been acquired by Fresh TV -- a Toronto-based live action and animation studio that targets tweens and teens. The purchase price was not disclosed. Fresh TV will partner with Lucas creator Joshua Slice to develop original series and feature-length projects starring the adorable character, who is experiencing an astronomical rise on YouTube right now. Additionally, Fresh will seek to expand Lucas' reach across other video platforms as well. Slice i...

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2018-03-22 12:15:52

YouTube Boxing King KSI: 'Unfortunately, Drama Is Always Going To Be An Eye-Catcher'  

Today, KSI is the third biggest YouTube star in the U.K. -- second only in subscribers to Ed Sheeran and One Direction. But the 24-year-old's exploits in the boxing ring -- including a massively-viewed fight with fellow creator Joe Weller and a forthcoming match against polarizing vlogger Logan Paul -- have catapulted his career to untold heights. In one of his first sit-down interviews with Esquire, KSI -- whose real name is Olajide Olatunji and whose YouTube moniker stands for 'knowledge,...

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2018-03-22 12:04:59

YouTube Becomes Top-Grossing iPhone App For First Time On Strength Of YouTube Red, Super Chat  

For the first time in eight years, YouTube became the top-grossing iPhone app in the U.S. yesterday -- an auspicious sign for two-year-old subscription service YouTube Red as well as the more nascent Super Chat feature, which enables viewers to tip creators during live streams. Prior to yesterday, YouTube had only reached as high as the No. 3 spot, Techcrunch reports, citing data from app analytics firm Sensor Tower. Upon the launch of YouTube Red in 2015, the app shot to the No. 6 spot, brin...

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2018-03-22 10:39:18

Kevin Hart's Ice Bath Talk Show 'Cold As Balls' Is Coming Back For Another Season  

The show that has emerged as the most popular offering on Kevin Hart's Laugh Out Loud Network is coming back for more. As first shared by The Hollywood Reporter, Laugh Out Loud has picked up a second season of Cold As Balls, a series that sees Hart interview famous athletes while sitting in an ice bath. Cold As Balls, produced by OBB Pictures, launched earlier this year and quickly gained a considerable audience, helping Laugh Out Loud's YouTube channel on its way to one million subscriber...

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2018-03-22 10:26:48

YouTube Red Unveils Tense Teaser For Doug Liman-Produced 'Impulse' Series  

YouTube Red unveiled today the teaser trailer today for action thriller Impulse, which it first announced last June. The ten hourlong episodes, which will bow on Red this summer, follow an isolated 16-year-old girl -- played by Maddie Hasson -- who discovers that she has the ability to teleport after a traumatic encounter with a classmate, making her a focus of people who want to control her. The pilot was helmed by Bourne Identity and Mr. And Mrs. Smith director Doug Liman, and the show was pr

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2018-03-22 06:49:24

YouTube Will Increase Ads For Certain Viewers To Drive Subscriptions For New Music Service  

YouTube will increase the number of ads that some users see when they are passively watching a running sequence of music videos in a bid to encourage them to pay for a soon-to-launch subscription service, said the company's global head of music, Lyor Cohen. "There's a lot more people in our funnel that we can frustrate and seduce to become subscribers," Cohen told Bloomberg of the hordes users who turn to YouTube as a music hub. "Once we do that, trust me, all that noise will be gone ...

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2018-03-21 22:34:55

Rhett & Link's 'Good Mythical Morning' Fetes 1,300 Episodes And 13 Million Subscribers  

Good Mythical Morning, one of the most popular and long-running talk shows in YouTube history, has surpassed a thrilling milestone: 1,300 total episodes. The show launched in 2012 and is currently in its 13th season.  And beloved hosts Rhett McLaughlin and Link Neal celebrated the accomplishment in signature fashion -- with a special episode packed to the brim with influencer guests, birthday cakes made of ill-suited ingredients, and an attempt to blow out 1,300 candles (see below). For the oc...

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2018-03-21 22:03:15

After “Really Bad Mistakes” And A Year Off, Shay Carl Returns To Shaytards Channel  

As Shay Carl Butler looks to atone for mistakes he has made in his personal life, he has returned to the YouTube channel he and his family made famous. For the first time in more than a year, the Butler family has posted a new vlog on the Shaytards channel, which went on hiatus in February 2017 as the family's patriarch was embroiled in a scandal. Last February, an adult webcam performer shared explicit text messages Shay Carl had sent her. Shortly thereafter, the YouTube star admitted that ...

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2018-03-21 21:48:17

Fund This: Couch Potatoes Lampoon The Ennui Of 'Suburbia'  

Project Name: Suburbia Asking For: $7,700 through Indiegogo Amount Raised Thus Far (At Time Of Post): $1,495 Days Remaining In Campaign (At Time Of Post): 30 Description: The freedom provided by the web series medium is giving young creators the chance to show off their ideas. Two of those up-and-comers are Liam Loomer and Matt Nutile, who have taken to Indiegogo to seek funding for a sitcom titled Suburbia. Suburbia, as its title indicates, takes place in one of the many quiet bed...

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2018-03-21 15:25:05

Storied TV Exec Cecile Frot-Coutaz Leaves FremantleMedia To Lead YouTube's EMEA Efforts  

YouTube has tapped former FremantleMedia North America CEO Cecile Frot-Coutaz to lead the company across Europe, the Middle East, and Africa. Frot-Coutaz has been with the London-based TV producer and distributor -- behind shows like American Idol, America's Got Talent, American Gods, and The Young Pope -- for more than two decades, and her departure arrives as something of a surprise, per Variety. Fremantle owner RTL Group has begun to search for a successor, as Frot-Coutaz -- who is recogni...

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2018-03-21 13:41:04

YouTube Red Scoops Up Susan Sarandon-Starring Indie Feature 'Vulture Club'  

Though YouTube Red's original series and films have yet to make a substantial cultural dent or generate widespread critical acclaim, the video giant has just scooped up a Susan Sarandon-starring indie in hopes of achieving the latter. Vulture Club, which co-stars Edie Falco and Matt Bomer, has just completed principal photography and will premiere in theaters this year -- making it eligible for Academy Awards nominations, Variety reports, before it bows on YouTube Red. The Maryam Keshavarz-di...

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2018-03-21 10:52:27

Insights: IMAX And Nickelodeon Hope To Find Lost Gen Z Fans In VR  

It's always interesting to see how media/entertainment companies are remaking themselves in this fast-moving era to reclaim some of the young audiences that once made their businesses huge. When they partner up on such reclamation projects, it's particularly interesing. Thus, I leapt at the chance to try out Nickelodeon's SlimeZone virtual-reality experience. It  just launched in the flagship location of IMAX's new VR game center in Hollywood and two other locations in Manhattan and To...

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2018-03-21 10:49:12

Patty Hirsch Named GM Of Warner Bros. Digital Labs, CEO Of DramaFever  

Digital media veteran Patty Hirsch has been named SVP and general manager of Warner Bros. Digital Labs (WBDL), the technology team that powers the studio's formidable portfolio of digital content services -- including Machinima, Ellen DeGeneres' Ellen Digital Ventures, Korean video platform DramaFever, and more. Hirsch will manage strategy and day-to-day operations at WBDL, and will also personally oversee DramaFever as CEO. She will be based in New York, reporting to Jay Levine, who serves...

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2018-03-21 08:51:49

YouTube Creator Convicted Of Hate Crime For Teaching Pug Nazi Salute  

A Scottish YouTube creator named Markus Meechan, who goes by the moniker Count Dankula on his YouTube channel, has been convicted of a hate crime for a video he posted featuring anti-Semitic content. Specifically, Meechan taught his girlfriend's pug to use the Nazi Sieg Heil salute in a video he posted in 2016. The 30-year-old YouTube creator also taught the dog, ironically [?] named Buddha, to respond to hate speech like "gas the Jews." His video begins, "My girlfriend is always ranti...

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2018-03-21 08:09:08

Google Hopes YouTube's “Top News” Section Will Combat Misinformation In Its Search Results  

YouTube has announced a new solution for its fake news problem. The video site will launch a "top news" section, which will feature videos from verified sources like The Washington Post and The Financial Times. In the wake of tragedies in Las Vegas and Parkland, Florida, YouTube has been criticized for allowing videos that peddle conspiracy theories and misinformation to appear at the top of its search results. A post-Las Vegas algorithm change failed to fully sort out that issue, and when ...

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2018-03-21 04:57:06

'Karate Kid' Stars Are 30 Years Older In Trailer For YouTube Red Series 'Cobra Kai'  

A trailer for an upcoming YouTube Red series is providing an idea of how that show might turn an 80s classic on its head. William Zabka and Ralph Macchio reprise their roles from The Karate Kid in Cobra Kai, which will premiere on May 2 on YouTube Red. In the original Karate Kid film, Macchio's Daniel LaRusso is a determined hero, while Zabka's Johnny Lawrence is a bully who gets kicked in the face. However, as the Cobra Kai trailer indicates, the show show will flip-flop those roles...

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2018-03-21 04:31:06

As YouTube Begins Crackdown On Gun Channels, One Of Them Heads To Pornhub  

Fewer than 48 hours after YouTube announced a tightened policy concerning gun-related content on its platform, creators are feeling the effects and scrambling for solutions, no matter how out of the box they may seem. As brands like Spike's Tactical see their channels terminated thanks to infringements of YouTube's content guidelines, one firearms channel has set up shop on the pornography video platform Pornhub. The channel making that bold move is InRangeTV, which counts 143,000 subscriber...

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2018-03-21 01:21:46

“Imperfect Role Model” Jake Paul To Headline Inaugural 'Team 10 Tour' In May  

In a sit-down today with Good Morning America, controversial vlogger Jake Paul explained that he sees himself as a role model for his massive YouTube subscribership -- most of which is aged eight to 16. And to this end, Paul is set to come face-to-face with some of his most ardent supporters in May with the launch of a brand new North American tour. Kicking off in Phoenix on May 22 and produced by Live Nation, the Team 10 Tour will hit 21 cities over the course of two months, featuring live ...

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2018-03-20 19:49:36

Canada's Buffer Festival To Host Inaugural Los Angeles Event In May (Exclusive)  

After being hosted annually in Toronto since 2013, the Buffer Festival -- which celebrates premium projects helmed by YouTube creators -- is arriving in Los Angeles. The first-ever Buffer Festival L.A. will be held on May 17 at the Ricardo Montalban Theater in Hollywood. The event will kick off with an 'Insight Series', in which top influencers will share inspiration and advice about the entertainment industry for aspiring creators. This will be followed up with a red carpet event, and the even

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2018-03-20 14:45:02

You Can Visit 'Mister Rogers' Neighborhood' On Twitch Today  

Today is Fred Rogers's 90th birthday, so Twitch is celebrating with Mister Rogers' Neighborhood marathon. You can tune into the marathon starting today at 1 PM ET, on If you don't make it for the beginning, don't worry. Twitch will play all 856 of the former PBS series. The marathon also comes in time to celebrate Mister Rogers' Neighborhood's 50th anniversary. The show first debuted in February 1968 on national public television, before PBS had even become ...

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2018-03-20 13:45:19

YouTube Simplifies Livestreaming Process From Computers, Webcams, And Android Camera Apps  

YouTube tapped Oakland Raiders quarterback Derek Carr, who operates an active channel for career and life updates among some 26,000 subscribers, to announce the latest update for its Live video product. During a live stream, Carr -- who's been testing out the new feature for months -- shared that broadcasters will now be able to launch streams directly from webcams or computers without the need for any additional setup or encoder software. "It's super simple -- just a few clicks," Carr ...

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2018-03-20 12:48:30

US Spends $2 Billion Monthly On Streaming Services, Older Viewers Cut Cords  

In spite of cable TV executive's hopes, the viewing future seems firmly rooted in streaming services. According to Deloitte's 2018 Digital Media Trends Survey, people in the US are paying a total of $2 billion monthly for streaming services, while a decreasing number keep shelling out for cable. Not only do 11 percent fewer US households pay for some kind of "traditional" TV provider—cable company, telco, satellite—now than they did in 2016, but cable customers are also less satisfi...

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2018-03-20 10:50:21

YouTube Expands 'Director Onsite' Service To Attract More Small Business Advertisers  

YouTube's latest advertising initiative aims to get more small business using the video platform. Called YouTube Director onsite, the service promises, "We'll shoot your ad for you…when you spend at least $350 advertising it on YouTube." In other words, if a local business wants to pay $350 or more to distribute their advertisement on YouTube, someone from YouTube will come to shoot their ad, edit it, and upload it to the platform at no additional cost and in seven to 10 days of the i...

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2018-03-20 08:22:47

Creator Of 'Power Rangers' Fan Film Enters “Heartfelt” Territory With 'Mr. Rogers' Short  

On the day that would have been Fred Rogers 90th birthday, his backstory has received a makeover. The man who spent more than three decades as the host of Mister Rogers' Neighborhood is the subject of Mr. Rogers: A War Hero, a short film that serves as the latest entry in creator Adi Shankar's Bootleg Universe series. In real life, Rogers never served in the military, but Shankar's short imagines an alternate reality in which the children's television legend (portrayed by Chris Cusano) i...

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2018-03-20 05:36:05

Jenn Im Drops Music Festival-Inspired Eggie Collection, With Select Pieces Selling Out In Hours  

Within YouTube's bustling community of fashion creators, vlogger Jenn Im has orchestrated one of the most seamless and successful transitions into launching her very own clothing line. That line, Eggie -- which means baby in Korean, a wink to the fact that Im is the youngest member of her family -- has just dropped its third collection since launching last August, which was inspired by music festival season. Comprising vintage-inspired cropped blouses and separates in gingham and polka prints...

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2018-03-20 04:04:37

Parody Song By YouTube Creators RiceGum, Alissa Violet Goes Platinum  

It's EveryNight Sis, a song that parodies YouTube creator Jake Paul's It's Everyday Bro, was just certified "digital song" platinum by the Recording Industry Association of America. [rephrase?] RiceGum, aka Bryan Quang Le, created the song and accompanying music video with Alissa Violet, who used to date Paul. At its height, the song reached 80 on Billboard's Hot 100 chart on September 19 last year. It spent one week on the chart, while the YouTube music video has currently accumula...

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2018-03-20 02:46:41

Here Are All The Current TV Shows That Feature Digital-Native Creators  

For those who make names for themselves in the world of online video, crossing into the world of TV is a risky yet enticing proposition. Many YouTubers, web series creators, and other digital standouts have attempted to leverage their outsized personalities as they cross into the traditional media world, though few of the resulting shows have stuck around for more than a season or two. And yet, every year, more online video creator jump to TV, where they look to increase their cachet by launchi

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2018-03-20 02:11:46

After Record-Setting Broadcast With Drake, Twitch Streamer Ninja Says He Makes $500,000 Per Month  

Tyler Blevins played video games with an A-list celebrity, and now he's making money like an A-list celebrity, too. Fresh off his Twitch broadcast with rapper Drake, Blevins, who streams under the name Ninja, now has close to 200,000 paying Twitch subscribers and makes an estimated $500,000 per month. Blevins has experienced a rapid rise to digital stardom since he began streaming the trendy multiplayer game Fortnite, which is currently the most popular game on Twitch. His rising celebrit...

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2018-03-19 21:47:06

A 'Sonic The Hedgehog' Web Series Will Bring The Spirit Of 90s Cartoons To YouTube  

The fastest thing alive is coming to YouTube. Sega will bring its mascot, Sonic The Hedgehog, to a series of animated videos that are collectively titled Sonic Mania Adventures. Sonic Mania Adventures is tied into the 2017 video game Sonic Mania, which received praise for returning to the franchise's roots and offering the sort of fast-paced gameplay fans enjoy. Adventures will be a throwback in its own right. Sonic starred in a pair of animated series in the 90s, at least one of which is...

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2018-03-19 21:41:38

Facebook To Launch Paid Monthly Subscriptions, New 'Rights Manager' For Creators  

Following the launch of its creator-focused app -- which bowed globally on iOS in November and is set to arrive on Android devices "soon" -- Facebook is continuing to test new features to help video influencers better monetize and manage their communities. First, the company is piloting a new version of its Rights Manager copyright tool -- which recently expanded to encompass Instagram videos -- for creators. The new Rights Manager will include "simplified and more automated capabilities...

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2018-03-19 11:12:48

Ricky Ray Butler Named CEO Of Bill Gates-Owned Product Placement Agency BEN  

Branded Entertainment Network (BEN), the Bill Gates-owned ad agency that facilitates product placement by marketers like Disney, Microsoft, and KFC into TV shows, films, and digital productions, has tapped a brand new leader. Former global chief creative officer Ricky Ray Butler has been named CEO of the company, effective June 1. On that date, current CEO Gary Shenk will transition to the newly-created role of executive chairman. In his new position, Butler will be tasked with enhancing BE...

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2018-03-19 07:47:32

Digital Brand Architects Names Christina Jones VP Of Talent, Bringing Manny MUA, Laura Lee Into Fold (Exclusive)  

Influencer management firm Digital Brand Architects has brought a slew of YouTube's top beauty creators into its fold via the appointment of industry stalwart Christina Jones. Jones, who manages Manny 'MUA' Gutierrez (4.5 million subscribers), Laura Lee (4.7 million), Patrick Starr (3.5 million), Bretman Rock (2.8 million) and more, has been named DBA's vice president of talent, where she will be tapped with heightening DBA's profile in the YouTube space. Jones' other clients includ...

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2018-03-19 07:44:22

The First YouTube Space In The Middle East Is Now Open In Dubai  

Videomakers in the Middle East can now gather at a newly-opened hub. YouTube has officially launched a space for creators in Dubai, which joins the nine other YouTube Spaces around the globe. The Dubai facility, located within the Studio City area, contains production rooms, meeting areas, and stages, all catered to the local online video community. According to United Arab Emirates-based publication The National, creators with at least 1,000 subscribers will able to attend workshops and ...

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2018-03-19 05:52:28

Bento, A Feline Known For Appearing In 'Keyboard Cat' Videos, Has Died  

It's time to play an elegy for one of the Internet's most tuneful felines. Bento, a cat that became famous for appearing in Keyboard Cat videos, has died. He was eight. Bento was not the Keyboard Cat that became famous for "playing off" people who have done embarrassing things. That feline was Fatso, who was owned by Charlie Schmidt. In 1984, Schmidt recorded a home video in which he puppeteered Fatso's limbs to make it appear like the cat was playing the video. 23 years later, long after ...

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2018-03-19 05:41:30

YouTube Tightens Its Policies On Gun-Related Videos  

YouTube is enacting its own bit of gun control. One month after the mass shooting in Parkland, Florida, and five days before the planned March For Our Lives, the world's top video site has tightened its policy regarding firearms. Thanks to the changes, YouTube will now prohibit several types of content, including videos that sell firearms, feature certain accessories, or teach viewers how to manufacture their own guns. Videomakers who show intent to sell guns or link to sites that sell them wil

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2018-03-19 04:26:38

Cheddar Raises $22 Million, Doubling Valuation, As It Eyes International Expansion  

Streaming business news network Cheddar is adding to its venture capital arsenal with a new $22 million funding round, which the two-year-old startup will use to kickstart international expansion and launch a Snapchat Discover channel. The Series D was led by Raine Ventures, The Wall Street Journal reports, and values Cheddar at $160 million, according to founder and CEO Jon Steinberg (pictured above). Other participants in the round included telecommunications giant Liberty Global; Antenna Gr...

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2018-03-19 03:40:59

Logan Paul Launches Twitch Channel, Drawing 190,000 Followers In 24 Hours  

Though his ad revenues have been restored on YouTube -- albeit to a limited extent -- embattled creator Logan Paul is looking to broaden both his money-making prospects and visibility with the launch of a brand new Twitch account. Paul, who can be reached on the gaming platform at LoganPaulWasTaken -- because his name was already taken -- has amassed upwards of 180,000 followers in roughly a day. Paul has yet to post any content to Twitch just yet, but vowed on Twitter that "my first stream...

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2018-03-19 03:15:53

A YouTuber Who Put A GoPro On A Sushi Restaurant Conveyor Belt Has Caused Quite The Stir In Japan  

As if American YouTubers in Japan weren't causing enough trouble already, a stunt based around a circulating GoPro has generated a slew of headlines in the Land of the Rising Sun. TkyoSam, a vlogger who shares his life as an American living abroad, has caused a sushi restaurant to ban cameras after he filmed customers by placing his GoPro on a conveyor belt. At the sushi chain Sushiro, plates travel through the restaurant on conveyor belts, and customers can scoop them up at their leisure. Tk...

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2018-03-16 19:27:49

It Looks Like The KSI-Logan Paul Boxing Match Will Happen On August 25 At 21,000-Seat Arena  

More rumors have popped up about the most hotly-anticipated boxing match in YouTube history. If the information included in a tweet sent out by Logan Paul is accurate, the controversial YouTube star will fight boisterous Brit Olajide "KSI" Olatunji on August 25 at the 21,000-seat Manchester Arena in Manchester, UK. After he defeated fellow YouTuber Joe Weller in a highly-publicized boxing match last month, Olatunji immediately began to trash talk Logan Paul and his brother Jake, inviting them ...

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2018-03-16 18:21:29

Indie Spotlight: A Bygone 'Influencer' Looks To Recapture His Former Glory  

As it approaches its 13th birthday, YouTube is now old enough to be divided into distinct eras, and a new web series is examining what happens when two of those eras mix. Luke Mones and Steve Tooke are the co-creators of Influencer, which stars Mones as a one-time viral video star who looks to get back into the online video biz. In Influencer, Luke (the character, not the actor) is a has-been who once snagged millions of views and appearances on Ellen and TRL thanks to his 2007 video ...

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2018-03-16 11:42:11

Woman Who Fatally Shot Boyfriend In YouTube Video Prank Officially Receives 180-Day Jail Sentence  

The legal fallout relating to a YouTube video-related fatality has officially been resolved. Monalisa Perez, who shot her boyfriend Pedro Ruiz as part of an ill-conceived stunt the couple planned to post on their YouTube channel, has accepted an 180-day jail sentence stemming from manslaughter charges against her. Perez shot and killed Ruiz last June. The couple mistakenly thought that an encyclopedia would stop a bullet from a Desert Eagle handgun, but when Perez fired on her boyfriend at p...

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2018-03-16 09:28:10

Miranda Sings To Embark On 36-Stop 'No Offense' Tour  

Miranda Sings just announced a massive tour appropriately dubbed ...No Offense, during which the uproariously offensive character creation of YouTube sensation Colleen Ballinger will circle the nation, touting her unique blend of music and comedy. Ballinger is currently on tour with the Miranda character, and so ...No Offense marks a continuation of these efforts for 36 additional dates, beginning on March 18 in Milwaukee and concluding on August 12 in "Memfis," Sings -- who is frequently p...

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2018-03-16 09:26:03

YouTube Viewership Of Top Irish Songs Increases Twentyfold On St. Patrick's Day  

Each year, on St. Patrick's Day, revelers across the country -- even those who, like myself, have no hereditary connection to Ireland -- dust off their favorite Celtic tunes in order to celebrate in style. How great is the boon Irish artists receive on their homeland's most notable holiday? According to YouTube, pretty darn big. The video site shared its list of the top St. Patrick's Day songs on its platform, noting that for the top entires on the list, holiday viewership is more than 20 times

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2018-03-16 08:41:53

YouTube Reportedly Piloting Picture-In-Picture Feature For The Web  

YouTube is reportedly testing a picture-in-picture feature for web browsing -- meaning it would port to computers the very same mobile capability where users can browse YouTube while watching a minimized video at the bottom of their screens. The feature is being piloted on both Chrome and Safari browsers among a small user subset, reports 9 To 5 Google, which notes that the one user on its team who is seeing the feature happens to be a YouTube Red subscriber. It is unclear if the feature would...

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2018-03-16 06:09:37

NBA Pacts With Culture Machine To Bring Basketball Programming To India  

Indian digital network Culture Machine has pacted with the NBA to create original programming and also deliver game highlights to young basketball fans across the nation. Daily short-form videos will live on platforms owned by the NBA, including its proprietary app, as well as Culture Machine's content brands, which are among the most popular in India. They include: Being Indian (1.7 million YouTube subscribers), Put Chutney (582,000 subscribers), Viva (717,000 subscribers) and Blush (29...

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2018-03-16 05:40:19

Rihanna Rebukes Snapchat For Ad Appearing To Make Light Of Domestic Violence  

Following Kylie Jenner's stock-plummeting admission that she no longer uses Snapchat in the wake of its widely loathed redesign, yet another major celebrity has come out swinging against the app. This time, Rihanna is denouncing Snapchat for an ad that appeared to make light of domestic violence. The ad, for a mobile game called Would You Rather?, features pictures of Rihanna and her ex-boyfriend -- and assailant -- Chris Brown, asking viewers whether they would rather slap Rihanna or punch ...

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2018-03-15 16:19:35

Amazon Video Had 26 Million U.S. Viewers Last Year, Originals Helped Convert 5 Million Prime Subscribers (Report)  

While Amazon has been staunchly secretive about its total Prime subscriber count, Reuters has gotten its hands on internal documents that reveal key performance metrics within the company's video division. Internal documents state that Amazon Video's original and licensed programming attracted a total of 26 million U.S. viewers as of early 2017. (For comparison's sake, competitor Netflix reported 55 million U.S. subscribers last quarter). Furthermore, Amazon believes that Video helped con...

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2018-03-15 15:21:48

Reddit Made The Video Star  

In June 2016, when heavy metal musician David Wu started the RiffShop YouTube channel alongside his friend Harshyt Goel, he was living out of a van and low on income. The early videos he posted received few likes, several of which came from his mom. A potential career in the online video industry was a long way off. Then, in May 2017, Wu and Goel scored their most successful viral hit up to that point. In RiffShop's breakout video, Wu explains the ins and outs of HTML by writing and performin...

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2018-03-15 15:19:43

Rapper Drake Joins 'Fortnite' Streamer Ninja On Twitch For Record-Breaking Broadcast  

How do you engineer a record-breaking Twitch stream? Inviting a world-famous rapper onto your channel is generally a good way to start. Tyler Blevins, known online as Ninja, delivered the most-viewed non-tournament Twitch stream of all time by playing Fortnite: Battle Royale alongside Aubrey Graham, better known as Drake. The stream began around 1 AM ET on March 15 and lasted for close to an hour, as Ninja and Drake teamed up to run through a few rounds in the trendy multiplayer game. At ...

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2018-03-15 15:05:30

Fullscreen Taps Buzzy Vlogger Elle Mills For Seven-City Canadian Tour  

Burgeoning YouTube star Elle Mills, who created a 'coming out' video last year that shot to viral renown -- and who has also been namechecked by daily vlogging forebearer Casey Neistat -- is set to come face-to-face with fans on her first-ever tour. Mills, 19, is based in Canada and will hit seven cities across her home country beginning in April. The show is being produced by Fullscreen, which reps Mills and has also produced tours for countless creators -- including comedy vlogger Machaizell...

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2018-03-15 11:19:30

Wikipedia Says It Wasn't Warned About YouTube Integration To Combat Conspiracies  

YouTube CEO Susan Wojcicki unveiled a partnership with Wikipedia at South By Southwest yesterday whereby the video giant will harness links from the online encyclopedia and offer them alongside videos about conspiracy theories. But Wikipedia says it wasn't aware of YouTube's decision to roll out the so-called 'information cues', and clarified that it has not entered a formal partnership with the Google-owned company. The Wikimedia Foundation, the nonprofit that operates Wikipedia, tweeted i...

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2018-03-15 09:30:53

The Dobre Brothers, A Group Of Fraternal YouTube Stars, Sign With CAA  

The Dobre Brothers possess a significant amount of online video savvy, and their digital success has led to a deal with a major talent agency. The fraternal foursome, consisting of Lucas, Marcus, Cyrus, and Darius Dobre, has inked an agreement with the CAA. The Dobres, who are the sons of a Romanian gymnast, first rose to online video prominence thanks to their trampoline stunts. In addition, they have excelled in the world of vlogging, a skill that helped their shared YouTube channel surpa...

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2018-03-15 09:29:18

Women Who Are 'Playing For Change' In World Of Soccer Take Center Stage In New Web Series  

As a celebrity-driven five-a-side soccer tournament kicks off around the world, two media companies are taking some time to highlight women who are making themselves known on the pitch. Red Bull Media House and Indigenous Media have teamed up for Playing For Change, a five-part documentary series that spotlights female figures in the world of soccer. The launch of Playing For Change is tied into the start of Neymar Jr's Five, a competition led by the titular Brazilian superstar and spon...

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2018-03-15 08:04:44

Snapchat Taps New Exec To Oversee Relationships With Influencers, Celebrities  

Snapchat hasn't always sought to ingratiate itself within the digital creator community, and its widely-reviled redesign was seen by many influencers as a slap in the face -- given that their Stories are now being distributed amid a slew of Discover publishers that their fans didn't necessarily choose to follow. Today, however, parent company Snap has announced a new hire to oversee the company's relationships with all official Stories accounts -- or those that have been designated for cele...

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2018-03-15 05:54:39

Lyor Cohen At SXSW: YouTube's Music Service Will Be Something Consumers “Will Be Proud Of”  

Since joining YouTube in 2016, music industry big shot Lyor Cohen has focused much of his energy on an upcoming service, tentatively titled Remix. While it's still not clear what exactly Remix is or when exactly it will premiere, Cohen has offered some hints. The exec delivered a keynote address at SXSW in Austin, and among other topics, he discussed Remix, which he said will combine expansive social features with finely-tuned playlists. Cohen believes YouTube is at an advantage over poten...

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2018-03-15 02:26:59

It's Not Just The US — The Indian YouTube Community Has a Fake News Problem, Too  

Among American consumers, YouTube has been criticized for the fake news and misinformation that have spread on its platform. After recent tragedies, including the shootings in Las Vegas and Parkland, Florida, conspiracy theorists have manipulated the YouTube algorithm in order to reach the top of the video site's search results. While YouTube has enacted changes it hopes will eradicate this issue, it remains to be seen whether those updates will be effective. Meanwhile, halfway across the glob...

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2018-03-14 22:02:17

Trailer Hints At Bear Grylls' Plans To 'Face The Wild' In Upcoming Facebook Watch Series  

The man known as the "man" in Man Vs. Wild is getting ready to launch his latest show. A trailer has arrived for Bear Grylls: Face The Wild one week before the show's premiere date. In Man Vs. Wild, Grylls showed viewers how they can survive on their own in extreme environments, but his new program will show that you don't need to be willing to drink your own piss to have a good time outdoors. In each episode, Grylls will invite an ordinary person to go on an adventure with him, and will pr...

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2018-03-14 20:37:33

The Long-Awaited Interactive Adaptation Of 'WarGames' Has Premiered  

The so-called "series that watches you" is now available. #WarGames, an interactive project adapted from the 1983 movie of the same name, is now available on the web, on the iOS app of producer Eko, and on Steam, where an ad-free version of the series can be purchased for $2.99. #WarGames, in a departure from its source material, enters the modern world of "hacktivism," putting viewers in the shoes of a hacker named Kelly. As the show progresses, we get to see the story as Kelly does, and ou...

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2018-03-14 18:23:34

YouTube Reptile Vlogger Charged With 23 Counts of Illegally Possessing Venomous Snakes  

YouTube snake handler Brandon Boyles, known to his 21,000 subscribers as VenomMan20, has been charged by police with 23 counts of illegal possession of venomous snakes, as well as animal cruelty and reckless endangerment. Upon a search of his apartment last month, the 28-year-old Maryland resident was found to be in possession of six Western Diamondback Rattlesnakes, one seven-foot-long Forest Cobra, one Cape Coral Cobra and two Boomslangs, according to the Maryland Department Of Natural Resou...

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2018-03-14 17:57:33

YouTube's Human Moderators Will See Limited Four-Hour Shifts To Preserve Their Sanity  

YouTube CEO Susan Wojcicki announced yesterday that the company is taking precautions to limit the amount of disturbing content that its human moderators must police every day. The new policy arrives as YouTube said it intends to have 10,000 human moderators working to purge inappropriate videos in 2018. YouTube will limit moderators to four hours of disturbing videos daily as a means of preserving their mental health, Wojcicki said at South By Southwest. "This is a real issue and I myself ha...

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2018-03-14 15:56:46

YouTube Red To Spotlight K-Pop Megastars BTS (And Their Fans) In Eight-Part Series  

The next docu-series coming to YouTube Red is set to Burn The Stage. That's the title of an eight-part program that will chronicle the incredible global stardom achieved by BTS, a popular K-pop group. BTS, also known as Bangtan Boys, was founded in 2013 out of one of the many Korean studios that assembles young performers into K-pop groups. Since then, the septet has experienced a rapid rise to fame, which has been particularly evident on social media. Every time BTS tweets, hundreds of thou...

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2018-03-14 09:05:38

Fund This: A Boston-Area Comedian Is Gonna Make You Sweat With A 'Wicked Workout'  

Project Name: Wicked Workout Asking For: $2,000 through Indiegogo Amount Raised Thus Far (At Time Of Post): $1,910 Days Remaining In Campaign (At Time Of Post): 10 hours...hurry! Description: If you're sitting around the house and looking to get into better shape, you don't need an exercise routine. You need a Wicked Workout. Christopher Anderson, with his latest Indiegogo campaign, is looking to deliver exactly that. Anderson is the creative force behind a pilot project that will fol...

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2018-03-14 08:50:10

Bo Burnham Examines Adolescence In Feature Directorial Debut (Trailer)  

Bo Burnham, an early YouTube star who has since sought to work his magic behind the camera, has unveiled the trailer for his feature directorial debut. Eighth Grade, from indie studio A24 (Moonlight, Ladybird) and starring Elsie Fisher, is about a teen struggling to survive her the week of middle school. The trailer shows Fisher's character, Kayla, trying her hand at creating YouTube videos -- perhaps a nod to Burnham's humble beginnings -- as well as fooling around on Snapchat (which she ...

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2018-03-14 07:01:10

YouTube To Clamp Down On Conspiracy Theories With Wikipedia-Sourced Text Boxes  

YouTube is taking decisive action to combat an avalanche of conspiracy theory videos that have spread across the site in the wake of the Parkland shooting, after many far right creators mischaracterized survivors as "crisis actors" seeking to push stricter gun laws. YouTube CEO Susan Wojcicki announced at South By Southwest last night that the platform will add Wikipedia links -- as well as information from other "fact-based websites" -- to conspiracy videos so that viewers will be able to ...

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2018-03-14 02:04:04

Vimeo Celebrated 10 Years Of Its Artful 'Staff Picks' With An Exhibition At SXSW  

For more than a decade, Vimeo has served as an arbiter of taste in the online video community by designating a selection of videos as "Staff Picks" that are worthy of extraordinary merit. Some Staff Picks have entrenched themselves in the cultural zeitgeist, and at SXSW, Vimeo spotlight a handful of its greatest hits. The video site teamed up with creative agency Preacher to install a temporary exhibition that celebrated the greatest hits from among its staff picks. The highlighted Staff Picks

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2018-03-13 19:15:40

Brazilian YouTube Sensation KondZilla To Direct Netflix Original Series 'Sintonia'  

Netflix is working on a new original series with Brazilian YouTube creator KondZilla and Brazilian production house, Losbragas. The series, called Sintonia, will follow three friends growing up in a "favela" (essentially, a poverty-stricken town) just outside of Sao Paulo. KondZilla, whose real name is Konrad Dantas, created the series, which he will also direct. His background lies in creating and producing electronic music videos, of which there are easily hundreds on his YouTube channel....

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2018-03-13 17:58:36

The Price Of YouTube TV Is Officially Up To $40 Per Month, With Existing Customers Grandfathered In  

If you haven't picked up a YouTube TV subscription, your future patronage just got a little more expensive. YouTube has officially raised the price of its skinny bundle to $40 per month, up from $35 per month, though existing customers will remain grandfathered in at the service's previous price. When YouTube announced the price hike last month, it said that the change would go into effect on March 13. Sure enough, YouTube TV now costs $40 per month, though it also boasts a newly-expanded chann

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2018-03-13 14:06:37

New Scientology TV Network Says It Doesn't Want To “Convert You”  

The Church of Scientology has a new recruitment tactic. Instead of asking strangers on the street if they'd be interested in taking a "free personality test," the "religious group" has launched a digital TV network. Scientology TV launched yesterday evening at 5 PM PST on streaming platforms Apple TV, Roku, Google Chromecast, DirecTV, and a dedicated app. And it's not explicitly a recruitment tactic. In his introductory speech on the network, Scientology head David Miscavige made su...

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2018-03-13 14:04:33

Snapchat To Promote Users' Lens Studios Creations  

Seems like we've only been hearing bad news from Snapchat lately. From Kylie Jenner's dis to preparation for a massive round of job cuts, it's been a tough start to 2018, but a new move from the company might help turn its fortune around. This new move will see the app featuring creators' work—specifically, augmented reality lenses created in Snapchat's Lens Studio. Snapchat has long been getting flak for failing to promote its more popular creators, so featuring users' work along...

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2018-03-13 12:09:31

Roman Atwood Will End His Daily Vlogging Streak To Search For “Something Bigger”  

Roman Atwood, who has established himself as one of YouTube's top creators, plans to scale back the frequency of his vlogs. The prankster-turned-family man, whose primary channel has attracted 14.3 million subscribers and netted more than 4.5 billion views, announced that he will end his daily vlogging streak in order to try out different types of content. Atwood announced his decision in a video he hosted alongside his girlfriend Brittney Smith. After posting daily vlogs for 86 days in a row,...

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2018-03-13 07:39:25

Latino-Oriented Media Company Mitú Looks Internally To Find Its First Chief Operating Officer  

Mitú's latest C-level executive has arrived at his current position as the result of an internal promotion. Jesus Chavez, previously the SVP of Operations at the Latino-oriented digital media network, has now been named as the company's first-ever Chief Operating Officer.  In his new role, Chavez will oversee audience development efforts across platforms like YouTube, Instagram, Facebook, and Snapchat, while also overseeing brand deals. He will report to Herb Scannell, who came on as Mitú's ...

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2018-03-13 07:31:41

YouTube Star Jake Paul Talks To Marco Rubio, Pledges $25,000 In Quest To Stop School Shootings  

Two weeks ago, in a cryptic video, YouTube star Jake Paul announced his plan to put his daily vlog on hiatus, citing his desire to "go and help some people who are in a lot of need." Now, we know exactly the people Paul was referring to: the survivors of the school shooting at Marjory Stoneman Douglas High School. During his hiatus, Paul took a trip to Parkland, Florida to speak with survivors of that tragedy, hold a Skype session with Florida Senator Marco Rubio, and lay out some ideas for h...

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2018-03-13 03:12:30

YouTube Brings “Dark Mode” To iOS App  

Almost a year after it rolled out on Google Chrome, dark mode is coming to YouTube's mobile app. In a brief post on a YouTube support page, the company detailed how to use dark mode on mobile and where exactly it's available. So far, only iOS users will be able to turn on dark mode (though it's reportedly headed to Android "soon"), which they can do using a toggle in the app's Settings. Dark mode has a couple major uses. It's gentler on the eyes, which could encourage users to sp...

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2018-03-13 02:34:36

Eddy Cue On Apple's Video Vision: Unlike Netflix, “We're Not After Quantity”  

Though Apple has announced a slew of original series in recent months under the tutelage of new video chiefs Zack Van Amburg and Jamie Erlicht, the company has remained relatively mum on its overall vision for the space -- until now. During an interview session at SXSW, Eddy Cue, the company's SVP of internet software and services, said that the search for executives to lead its video efforts lasted roughly two years, and resulted in the hiring last summer of the two Sony vets. Today, Apple h...

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2018-03-12 17:26:13

Vice CEO Shane Smith To Be Replaced By Former A&E Chief Nancy Dubuc (Report)  

Vice Media co-founder and CEO Shane Smith, the unconventional executive who spun an underground Canadian magazine into a full-fledged digital media dynasty, is reportedly in talks to step down. Variety reports that A&E Networks CEO Nancy Dubuc -- who today announced her departure from that company -- is in "advanced talks" to replace Smith as CEO of Vice. Until Dubuc's successor has been named, retired A&E exec Abbe Raven will serve as interim CEO. Smith, who developed a close...

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2018-03-12 14:27:25

Insights: Building A More Perfect Beast—App Lessons From Vero's Rise And Fall  

Insights is a weekly series featuring entertainment industry veteran David Bloom. It represents an experiment of sorts in digital-age journalism and audience engagement with a focus... Visit Tubefilter for more great stories.

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2018-03-12 14:15:52

Brat Taps Tween Phenoms Mackenzie Ziegler, Lauren Orlando For Latest Series  

Teen-focused digital studio Brat has tapped a trio of young stars for its latest series, Total Eclipse, including Dance Moms personality Mackenzie Ziegler, vlogger Lauren Orlando (1.1 million subscribers), and actress-model Emily Skinner. The 11-episode series will juxtapose a high school setting with a "fantasy moon world" that lies in the imagination of Ziegler's character, according to Variety. A release date has not yet been announced. Ziegler (pictured above, center) plays a dreamy ...

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2018-03-12 12:41:27

Equal Parts Creepy And Cute, 'Lucas The Spider' Is Weaving Viral YouTube Acclaim With Tens Of Millions Of Views  

Those who keep an eye closely trained to YouTube's 'Trending' feed may have noted in recent months the astronomical ascension of a cartoon spider -- equal parts frightening and adorable -- named Lucas. Lucas The Spider is the brainchild of animator Joshua Slice, who has worked on features like Ferdinand, Zootopia, and Big Hero 6. Slice launched the YouTube series four short months ago, and has shared just six videos to date -- each of which has amassed millions upon millions of views. Sli...

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2018-03-12 07:23:49

PopSugar Launches Self-Branded Beauty Line In Partnership With Ulta  

Digital lifestyle publisher PopSugar is set to make a sweeping retail foray with its first-ever line of beauty products -- a category that is covered extensively on the company's web properties. Beauty By PopSugar bowed online yesterday as well as within 250 Ulta stores -- representing roughly a quarter of the chain's total locations, according to Digiday. The line comprises 80 products -- from lip glosses to highlighters to eyeshadow palettes -- ranging in price from $18 to $42. Packaging i...

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2018-03-12 04:37:30

Netflix Piloting Feature That Lets Kids Earn Virtual Rewards For Streaming  

A new feature being piloted by Netflix rewards child viewers with "patches" for consuming content. And while the gamifiying feature allows children to collect virtual rewards for binge-viewing, notes Variety, patches do not confer any feasible value beyond themselves. Series that offer patches are designated with red lock icons (see below), including Fuller House, A Series Of Unfortunate Events, and Trollhunters. "We are testing a new feature on select kids titles that introduces collecti...

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2018-03-09 22:25:04

Indie Spotlight: The 'Super Narcoleptic Girl' Looks To Fight Crime And Stay Awake  

The Super Narcoleptic Girl is going to save the long as she can keep her eyes open. Sarah Albritton and Catherine Povinelli are the creators and stars of a web series about chronic sleepiness, friendship, pop culture, and the power of dance. Albritton, who has narcolepsy herself, portrays Super Narcoleptic Girl's heroine Keelyn, who possesses the power to compel people to dance. Throughout the series, Keelyn battles for recognition, while Albritton and Povinelli make sure to pro...

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2018-03-09 20:06:51

YouTube's Robert Kyncl On Logan Paul Controversy: “We Should Have Done Better”  

In January, YouTube had to deal with a major firestorm surrounding one of its most popular stars. Now, months later, the video site's Chief Business Officer is assessing his company's response. In an interview with The Hollywood Reporter, Kyncl said YouTube could have had a stronger "social response" in the days after creator Logan Paul posted a controversial vlog. "We should have done better," Kyncl said. Right at the start of the year, Paul drew fierce criticism for his flippant treatment of...

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2018-03-09 11:01:36

U.K. Fitness Creator Carly Rowena Announces New Book, International Health Retreats  

U.K. fitness creator Carly Rowena is gearing up for a massive 2018, including a second book release, added stops on her international retreat series, and a new range of fitness merch, the 30-year-old tells Tubefilter. Rowena, whose recipe, workout, and lifestyle vlogs have earned her 400,000 subscribers and 27 million lifetime views, self-published her first book, the Get Gorgeous Guide, in 2016. It sold 3,000 copies during its launch week, and a follow-up with more tips will arrive this summe...

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2018-03-09 09:29:30

The Obamas Are In “Advanced Negotiations” With Netflix For Political Series Slate  

Following mold-breaking deals with Shonda Rhimes and Ryan Murphy, Netflix may be on the precipice of landing its biggest talent acquisition to date: former President Barack Obama. Obama is in "advanced negotiations" with the streaming giant for a slate of shows that would highlight inspirational stories and provide him with a global platform, reports The New York Times. The deal would also call for contributions from former First Lady Michelle Obama -- though the types of shows and number o...

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2018-03-09 08:54:56

Facebook Reportedly Pays At Least $30 Million For Rights For 25 Weekday Afternoon MLB Games  

For the second year in a row, Facebook is taking its users out to the ballgame. The social media giant has inked a deal with the MLB, through which it will gain the exclusive streaming rights to 25 baseball games from the upcoming season, all of which will take place on weekday afternoons. Facebook also streamed MLB games last year, but according to Bloomberg, this year's deal is different because it confers exclusive rights to the platform, while last year's agreement was non-exclusive. T...

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2018-03-09 04:04:34

After Touting Six-Second Spots At Festivals, YouTube Will Promote All Its Ad Formats At SXSW  

Last year, at SXSW, YouTube solicited short-form book adaptations several top creative agencies in order to pitch its then-nascent six-second ads -- known as "bumper ads" -- to brands. One year later, a significant number of advertisers have adopted bumpers, so YouTube is using its latest appearance at SXSW to promote a healthy and balanced pre-roll diet. The video site has once again enlisted agencies to create six-second spots, but this time, it is also asking those partners to create 15-sec...

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2018-03-09 02:54:15

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