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Marketing Online For Business Startups  

When you think of marketing online, most people get stuck in the confines of Facebook or Twitter. But there's so much more... Come along and let me share with you some great options.

2017-08-19 10:08:09
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Changing Times for Digital Marketing Services Companies  

To obtain media spend capital from corporations today, it is becoming more apparent that digital marketing service companies had best be prepared to show statistical evidence that the money spent will engender the financial returns anticipated. And as a marketing firm, you will need to be able to start answering questions about how you can manage their funds so that real people and not bots are viewing the ads being placed and that the ads are being placed in quality locations, attached to quali

2017-08-18 14:16:17
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What teen fiction can teach you about writing ad copy  

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 14:15:18
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SearchCap: Google chrome warnings, Facebook marketplace & SEO data  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google chrome warnings, Facebook marketplace & SEO data appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 13:04:39
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Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram... Please visit Search Engine Land for the full article.

2017-08-18 11:56:25
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2 

5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames  

If you're looking for e-commerce SEO quick wins, here are five improvements you can make - no link building required.The post 5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames appeared first on Search Engine Journal.

2017-08-18 10:17:18
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How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc  

Here are seven actionable takeaways from marketers who built their audience from scratch and got their first 1,000 subscribers.The post How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc appeared first on Search Engine Journal.

2017-08-18 08:10:59
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0 

5 Things Every SEO Strategy Needs by @DholakiyaPratik  

Every SEO strategy can benefit from these five elements. Make them a part of the way you do business.The post 5 Things Every SEO Strategy Needs by @DholakiyaPratik appeared first on Search Engine Journal.

2017-08-18 04:27:25
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1 

Bridging data and action: How to create killer reports  

Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results. The post Bridging data and action: How to create killer reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 04:07:51
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4 

Google emails warnings to webmasters that Chrome will mark http pages with forms as 'not secure'  

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. The post Google emails warnings to webmasters that Chrome will mark pages with forms as ‘not secure’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 04:04:29
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0 

Google making renewed effort to help news publishers drive more subscriptions  

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 03:39:54
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0 

Facebook expands Marketplace categories and content in new push for growth  

Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-18 02:27:57
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Nailing down ads for the holiday season  

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. The post Nailing down ads for the holiday season appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 17:53:15
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1 

Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern  

Fall allergy season is on the way, which means more allergy sufferers looking for details about local pollen levels.The post Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern appeared first on Search Engine Journal.

2017-08-17 17:42:14
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2 

Bing Ads Introduces Color-Coded Labels by @MattGSouthern  

In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide.The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared first on Search Engine Journal.

2017-08-17 17:29:03
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2 

How To Write an SEO Article For Your Business  

Follow this process and you will be able to write successful articles that turn browsers into buyers. You will notice that Google indexes each blog article your write so the more you write, the more opportunity you give your business to push your competitors off the first page of Google.

2017-08-17 11:31:04
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1 

Dynamic Search Ads pilot in Bing Ads now open to all US advertisers  

Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 11:28:06
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1 

Google is testing a new lightweight search app for slow internet networks  

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing. The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 10:47:45
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Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina  

In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.The post Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina appeared first on Search Engine Journal.

2017-08-17 09:07:32
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1 

Site optimization or traffic optimization: Which delivers better results?  

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which... Please visit Search Engine Land for the full article.

2017-08-17 08:48:26
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0 

Pinterest now lets people zoom in on pins, has redesigned visual search icon  

Users no longer have to be signed in to Pinterest to use its visual search Chrome extension. The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 07:56:16
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Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern  

Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.The post Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern appeared first on Search Engine Journal.

2017-08-17 07:02:45
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1 

SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 06:12:16
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Why & How to Use Sponsored Posts by @alextachalova  

Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.The post Why & How to Use Sponsored Posts by @alextachalova appeared first on Search Engine Journal.

2017-08-17 05:06:26
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5 

404 vs Soft 404 Errors: What's the Difference & How to Fix Both by @benjarriola  

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.The post 404 vs Soft 404 Errors: What's the Difference & How to Fix Both by @benjarriola appeared first on Search Engine Journal.

2017-08-17 05:01:06
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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern  

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.The post Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern appeared first on Search Engine Journal.

2017-08-17 03:26:49
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How important is Google Shopping for retailers?  

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-17 01:52:16
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1 

SearchCap: Google pollen search, Google reviews bug & Google pays Apple  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google pollen search, Google reviews bug & Google pays Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 18:33:20
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3 

How to get developers to implement SEO recommendations  

The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done. The post How to get developers to implement SEO recommendations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 12:57:11
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Google working to fix the ability to leave local reviews on Google Maps  

Google is aware of the issue with leaving reviews in Google search and Google Maps for local reviews. They are working on a fix. The post Google working to fix the ability to leave local reviews on Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 09:21:46
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3 

The SEO Primer to Learning Data Science Basics by @beaupedraza  

Here's how you can learn the basics of data science and why it will help you in your SEO career.The post The SEO Primer to Learning Data Science Basics by @beaupedraza appeared first on Search Engine Journal.

2017-08-16 08:14:22
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14 Image Optimization Tips You Need to Know by @RyanClutt  

Images are important to optimize in SERPs and on-page. This image optimization guide will help elevate your digital campaign.The post 14 Image Optimization Tips You Need to Know by @RyanClutt appeared first on Search Engine Journal.

2017-08-16 06:18:18
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4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy  

How you can get more subscribers without annoying the heck out of your readers (and Google) with popup ads.The post 4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy appeared first on Search Engine Journal.

2017-08-16 03:40:52
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2 

Developing YOUR audience targeting strategy  

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. The post Developing YOUR audience targeting strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 02:33:23
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Google gives allergy sufferers a heads-up on pollen levels via mobile search  

In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts. The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 01:46:41
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0 

Google rolling out hands-free calling on Google Home to US and Canada  

One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses. The post Google rolling out hands-free calling on Google Home to US and Canada appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-16 01:10:37
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2 

Labels are coming to Bing Ads & Bing Ads Editor  

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 20:24:24
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Best Practices for Building an On-Demand Content Strategy  

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your... Please visit Search Engine Land for the full article.

2017-08-15 15:08:39
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27 

9 Proven Tips to Get More Social Media Followers by @marktraphagen  

Grow a social media following that actually benefits you or your business with these nine essential tactics.The post 9 Proven Tips to Get More Social Media Followers by @marktraphagen appeared first on Search Engine Journal.

2017-08-15 13:07:32
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SearchCap: Bing Ads updates, Google Search Console change & competitive analysis  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, Google Search Console change & competitive analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 10:59:44
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Are Press Releases Still Good for SEO? by @jennyhalasz  

Press releases are a great way to get the attention of journalists. But do they have any SEO value today?The post Are Press Releases Still Good for SEO? by @jennyhalasz appeared first on Search Engine Journal.

2017-08-15 09:37:15
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What Google's Perspective API Might Mean for Search Marketing  

Google released a new API that's sending shock waves through the internet. Here's how 'Perspective' can affect the search marketing.The post What Google’s Perspective API Might Mean for Search Marketing appeared first on Search Engine Journal.

2017-08-15 08:09:45
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0 

Why Is Digital Marketing a Necessity for All Individuals and Businesses?  

The world is transforming at an exponentially. To survive, individuals and businesses will have to keep up with the changing trends. Even a few years back, digital marketing was seen as an oddity.

2017-08-15 07:19:56
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Google Mobile-Friendliness Test Shortcut in Search Results by @MattGSouthern  

Google has made it easier than ever to test your site's mobile-friendliness.The post Google Mobile-Friendliness Test Shortcut in Search Results by @MattGSouthern appeared first on Search Engine Journal.

2017-08-15 05:54:35
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85 

What is a Natural Link? (A Good Backlink) by @rollerblader  

This post walks you through everything you want and need to know about natural, quality, good, and bad linksThe post What is a Natural Link? (A Good Backlink) by @rollerblader appeared first on Search Engine Journal.

2017-08-15 05:11:50
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How to test and perfect nearly everything in PPC  

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target... Please visit Search Engine Land for the full article.

2017-08-15 04:40:39
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42 

Google Voice Search Now Available to One Billion People Worldwide by @MattGSouthern  

Google voice search is now available to 30 new languages around the world.The post Google Voice Search Now Available to One Billion People Worldwide by @MattGSouthern appeared first on Search Engine Journal.

2017-08-15 03:39:40
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44 

Outsourcing Secrets To Get The Biggest Bang  

Let's be candid - You can discover these outsourcing secrets the easy way or the hard way, but you're going to find this out sooner or later. The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and / or money, and then learn from their mistakes. I propose we cut out all that nonsense and I'll just tell you what you need to know here and now.

2017-08-15 03:36:28
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9 

Google Search Console's 7/13/17 update: What really changed?  

Columnist Kyle Blanchette notes that after Google's recent update to the Search Analytics report in Search Console, many of Merkle's clients saw a significant increase in the total number of keywords reported per day. The post Google Search Console's 7/13/17 update: What really changed? appeared... Please visit Search Engine Land for the full article.

2017-08-15 03:06:52
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2 

How to generate ideas when competitive analysis shows you nothing  

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. The post How to generate ideas when competitive analysis shows you nothing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 02:51:02
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3 

Analyst: Google's default search deal worth $3 billion to frenemy Apple  

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-15 02:15:03
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1 

SearchCap: Google Q&A, voice search expands, app-install ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 16:28:13
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9 

Search marketers save $400 on SMX East until this Saturday!  

Your search for stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land's SMX East, October 24-26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate... Please visit Search Engine Land for the full article.

2017-08-14 15:41:25
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4 

Google adds 30 languages to voice search & makes it possible to use emojis with voice typing  

Included among the new languages are Swahili and Amharic, two of the most popular African languages. The post Google adds 30 languages to voice search & makes it possible to use emojis with voice typing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 14:25:08
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71 

Google Questions and Answers for local businesses now available For Android  

Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today. The post Google Questions and Answers for local businesses now available For Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 14:13:07
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6 

Site category exclusions for Google Display Network getting brand safety update  

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 13:10:05
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58 

AdWords app-install campaigns to sunset as Universal App Campaigns take over  

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 12:55:09
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43 

Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518  

Here's why relying on link spamming tactics won't fly in a Google Penguin 4.0 world.The post Link Spamming in the Age of Google Penguin 4.0 by @ChuckPrice518 appeared first on Search Engine Journal.

2017-08-14 12:36:15
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13 

5 mindset mistakes you may be making when it comes to SEO  

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. The post 5 mindset mistakes you may be making when it comes to SEO appeared... Please visit Search Engine Land for the full article.

2017-08-14 07:49:45
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3 

The Importance Of Combining Digital With Traditional Marketing  

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since a large portion of the population is indeed online most of the time.

2017-08-14 06:58:05
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5 

How to Evaluate the SEO Value of a Piece of Content by @MaddyOsman  

Here's how to evaluate the SEO value of a piece of content using metrics and on-page elements.The post How to Evaluate the SEO Value of a Piece of Content by @MaddyOsman appeared first on Search Engine Journal.

2017-08-14 06:30:07
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6 tips for using location information to boost conversion  

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store's location to boost conversion of your marketing campaigns. The post 6 tips for using location information to boost conversion appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-14 05:18:35
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6 

The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco  

Learn how to drive phone call conversions and generate ROI from your AdWords, Facebook, and display ad campaigns. Register now for this free webinar!The post The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] by @A_Ninofranco appeared first on Search Engine Journal.

2017-08-14 02:11:36
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3 

The Best Affiliate Marketing Course Contains These 6 Powerful Traits  

When you go looking for the best affiliate marketing course you should consider these 6 areas of concern. This article will define what makes a great affiliate marketing training course. There are six core areas of concentration which will prove efficacious and critical in creating the success you seek. You will discover a greater understanding of what the best affiliate marketing course must contain.

2017-08-13 13:37:13
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9 

3 Reasons SEO Is Incredibly Valuable to Your Company by @sllewuy  

Here are just three ways to demonstrate the immense value SEO offers to businesses of all sizes.The post 3 Reasons SEO Is Incredibly Valuable to Your Company by @sllewuy appeared first on Search Engine Journal.

2017-08-13 07:03:50
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Get Customers to Take Action From Your Google My Business Listing by @MattGSouthern  

Google has introduced a new way for searchers to take action directly from your Google My Business listing.The post Get Customers to Take Action From Your Google My Business Listing by @MattGSouthern appeared first on Search Engine Journal.

2017-08-12 17:08:22
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39 

View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern  

Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.The post View Bing Ads Conversion Estimates Based on Budget Suggestions by @MattGSouthern appeared first on Search Engine Journal.

2017-08-12 11:02:34
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111 

Google Introduces Q&A Feature for Google Maps by @MattGSouthern  

In an effort to assist prospective patrons, Google is bringing a questions and answers feature to Google Maps for Android.The post Google Introduces Q&A Feature for Google Maps by @MattGSouthern appeared first on Search Engine Journal.

2017-08-12 10:09:22
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22 

A Beginner's Guide to ADA Compliance for Websites by @johnleoweber  

Learn the rules and regulations of ADA compliance for websites, and see how to get your website up to speed.The post A Beginner's Guide to ADA Compliance for Websites by @johnleoweber appeared first on Search Engine Journal.

2017-08-12 06:21:25
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5 

SearchCap: AMP data, agency relationships & hip hop Doodles  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP data, agency relationships & hip hop Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 17:21:32
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18 

Is your marketing organization ready for martech?  

Join me August 15 live for this exclusive webinar. The post Is your marketing organization ready for martech? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 13:52:41
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114 

How to Create Sexy, Interesting Content for a Boring Industry by @jeremyknauff  

Even if your industry is incredibly boring you can still produce content that is highly relevant to your brand.The post How to Create Sexy, Interesting Content for a Boring Industry by @jeremyknauff appeared first on Search Engine Journal.

2017-08-11 12:54:57
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180 

Disclosure and transparency: The agency/client relationship twins  

Do your clients know what you're doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 12:08:08
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171 

8 Triggers That Will Encourage Your Customers To Buy Your Products  

In the past it was said that you should give people what they need, because that's what they are going to buy. But modern society has changed and people no longer buy what they need. Instead they buy what they want and what they crave.

2017-08-11 07:53:31
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154 

6 Things Marketers Need to Know About Snapchat Spectacles by @searchmastergen  

Here's how you can leverage Snapchat Spectacles to produce quality social media content and boost your engagement.The post 6 Things Marketers Need to Know About Snapchat Spectacles by @searchmastergen appeared first on Search Engine Journal.

2017-08-11 07:12:34
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19 

Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music  

"Hip Hop was disruptive," says YouTube's head of music. "It shows that people in any situation have the ability to create something powerful and meaningful." The post Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music appeared first on Search... Please visit Search Engine Land for the full article.

2017-08-11 04:45:07
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20 

Breaking news: When AMP goes through the roof  

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-11 04:06:37
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14 

10 Tips to Make Your PDFs SEO Friendly by @clarkboyd  

Optimizing your PDFs for search requires special tactics. Here are 10 ways to help your PDFs gain more traffic.The post 10 Tips to Make Your PDFs SEO Friendly by @clarkboyd appeared first on Search Engine Journal.

2017-08-11 01:22:43
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6 

What are the risks for businesses that are getting fake reviews on Google?  

Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you're not just violating Google's guidelines -- you're breaking the law. The post What are the risks for businesses... Please visit Search Engine Land for the full article.

2017-08-10 14:39:16
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19 

3 customer insights gained by keyword research  

Keyword research isn't dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers. The post 3 customer insights gained by keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 11:39:03
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98 

Buying Backlinks for SEO: Yes, This is Still a Thing by @ab80  

Why do SEOs and business owners still buy links? Do paid links actually work? Find out here.The post Buying Backlinks for SEO: Yes, This is Still a Thing by @ab80 appeared first on Search Engine Journal.

2017-08-10 07:36:24
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7 

Google My Business lets business add quick URLs to reservations, online ordering & more  

Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more. The post Google My Business lets business add quick URLs to reservations, online ordering & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 06:12:44
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90 

3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!  

Super early bird rates expire next week for SMX East, the East Coast's largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here's what to expect October 24-26 in NYC:... Please visit Search Engine Land for the full article.

2017-08-10 04:53:40
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91 

UK local SEO firm Movette shut down by regulators for deceptive sales practices  

Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300. The post UK local SEO firm Movette shut down by regulators for deceptive sales practices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 04:11:07
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10 

5 Ways to Boost Your SEO With Third-Party Review Sites by @amelioratethis  

Review sites dominate search results. Read on and learn how to use them to your advantage.The post 5 Ways to Boost Your SEO With Third-Party Review Sites by @amelioratethis appeared first on Search Engine Journal.

2017-08-10 03:38:39
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3 

SearchCap: AdSense exploit, Google local links and UK boots fake Google company  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdSense exploit, Google local links and UK boots fake Google company appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-10 02:14:54
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12 

Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern  

Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.The post Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern appeared first on Search Engine Journal.

2017-08-09 17:57:28
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15 

Accelerated Mobile Pages (AMP): IS faster better?  

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic... Please visit Search Engine Land for the full article.

2017-08-09 15:11:56
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54 

Google to Begin Notifying Sites With “Annoying Ads” Issues by @MattGSouthern  

As Google preps its Chrome ad blocker, the company says it will soon be notifying with "annoying ads."The post Google to Begin Notifying Sites With “Annoying Ads” Issues by @MattGSouthern appeared first on Search Engine Journal.

2017-08-09 10:57:20
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11 

2017 growth hacks: Use affiliates to improve PPC reach  

In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. The post 2017 growth hacks: Use affiliates to improve PPC reach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 10:35:51
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71 

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content  

New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. The post AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 09:28:37
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4 

Breaking down silos in e-commerce retail  

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. The post Breaking down silos in e-commerce retail appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 07:55:09
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33 

10 Local SEO Tips to Improve Your Real Estate Websites by @grybniak  

Local SEO in the real estate industry is by no means easy. Yet, there is a way to succeed. Read on to learn how!The post 10 Local SEO Tips to Improve Your Real Estate Websites by @grybniak appeared first on Search Engine Journal.

2017-08-09 07:44:16
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21 

SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 07:11:03
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13 

Google advertisers blacklisted after exploiting AdSense, driving down CPCs  

These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate. The post Google advertisers blacklisted after exploiting AdSense, driving down CPCs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-09 06:30:45
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7 

Why You Should Kill Gated Content Once and for All by @bsmarketer  

Gated content isn't quite dead, but the marketing technology segment is rapidly evolving. Here's why you should rethink using it.The post Why You Should Kill Gated Content Once and for All by @bsmarketer appeared first on Search Engine Journal.

2017-08-09 01:59:53
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5 

3 Steps to Using YouTube to Drive Traffic to Your Site  

Small companies have found out, rather painfully, that commercial websites are useless without traffic. Your website may be the most glamorous around, but if people can't find it, it won't help you make profit or create publicity for your brand. YouTube is one of the most powerful platforms that that you can use to get people checking out your website.

2017-08-08 13:09:52
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3 

Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns  

The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. The post Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 12:47:32
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22 

How to Get Your Top Competitor's Keyword Structure by @topvisor  

This simple and effective automated solution can help you create a winning keyword structure and SEO campaigns.The post How to Get Your Top Competitor’s Keyword Structure by @topvisor appeared first on Search Engine Journal.

2017-08-08 12:28:41
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14 

SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-08-08 11:57:28
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4 




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