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Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search by @MattGSouthern  

Bing is giving advertisers more control over their ad extensions with the ability to schedule specific times for them to be displayed.The post Bing Ads Now Lets You Schedule When Ad Extensions are Displayed in Search by @MattGSouthern appeared first on Search Engine Journal.

2017-01-19 03:03:20
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Google Acquires Fabric, a Mobile App Development Platform by @MattGSouthern  

Fabric, one of the most popular mobile development platforms, has been acquired by Google.The post Google Acquires Fabric, a Mobile App Development Platform by @MattGSouthern appeared first on Search Engine Journal.

2017-01-19 01:50:02
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TripAdvisor adds new enhanced listings products for hotels, restaurants  

New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation. The post TripAdvisor adds new enhanced listings products for hotels, restaurants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-18 14:42:39
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Effective Ways to Market Your New Products  

Just because you have a great product doesn't mean you don't need to put efforts into marketing of it. You must start marketing a new product months in advance to make sure that it's launch is successful.

2017-01-18 12:28:27
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High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim  

Are you ready to unlock the full potential of RLSA? Here are three strategies you need to know.The post High CPCs and Low Conversion Rates? 3 RLSA Strategies You Need to Know! by @LarryKim appeared first on Search Engine Journal.

2017-01-18 11:32:15
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6 Questions To Be Answered By Every Online Business  

Every successful online business starts with a solid plan. How can you achieve success if you don't have a clue where you're going? Have you got a plan? Can you answer these 6 questions?

2017-01-18 10:46:24
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Importance of a Digital Media Agency for Global Businesses  

There are many businesses around the world, which are considering the importance of digital marketing domain as a vital way to promote their trades online and find potential customers around the world. Nowadays, many small to large level enterprises are moving online and adopting the benefits of digital media marketing.

2017-01-18 09:19:27
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Google testing new look for local inventory ads in place of local pack  

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-18 08:55:58
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How to Market Through A Brand Facebook Group by @dantosz  

Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share best practices to building a strong community.The post How to Market Through A Brand Facebook Group by @dantosz appeared first on Search Engine Journal.

2017-01-18 06:41:11
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Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern  

It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic.The post Traffic From Google Home App Considered Direct Traffic in Google Analytics by @MattGSouthern appeared first on Search Engine Journal.

2017-01-18 04:23:33
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Google Android search app will keep trying your searches when your internet connection is poor  

Don't you hate it when your phone loses its internet connection and you can't search for something on Google? Well, Google's latest Android app makes that experience a lot better. The post Google Android search app will keep trying your searches when your internet connection is poor appeared... Please visit Search Engine Land for the full article.

2017-01-18 03:02:30
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How artificial intelligence drives PPC automation  

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we're relying on. The post How artificial intelligence drives PPC automation appeared first on Search... Please visit Search Engine Land for the full article.

2017-01-18 02:48:40
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Bing Ads rolls out scheduling for ad extensions  

The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets. The post Bing Ads rolls out scheduling for ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-18 02:44:16
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SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-18 01:51:18
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Ever Feel Like You Are Getting Plucked by Facebook?  

Last week, Facebook's shares have dropped by a total of almost 7% on the back of very solid performance; As CNBC has reported, the platform's earnings have exceeded analyst expectations, and Facebook has added more users than Wall Street expected.

2017-01-17 17:27:45
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Google App on Android Will Save Searches if Connection Fails by @MattGSouthern  

Google has updated its Android app to benefit those who may find themselves running into spotty internet connections from time to time.The post Google App on Android Will Save Searches if Connection Fails by @MattGSouthern appeared first on Search Engine Journal.

2017-01-17 14:30:32
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SearchCap: Google crawl budget, voice search survey & image search video test  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google crawl budget, voice search survey & image search video test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-17 12:19:04
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Mind the store: Using AdWords to drive offline sales  

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales... Please visit Search Engine Land for the full article.

2017-01-17 11:37:53
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10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin  

Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks?The post 10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin appeared first on Search Engine Journal.

2017-01-17 09:50:56
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Integrated Marketing Analytics: Creating a single source of data truth  

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path's David Booth and IBM's Andrew Douglas to learn the right ingredients and best practices to get... Please visit Search Engine Land for the full article.

2017-01-17 09:30:36
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How to build links without creating content: 5 examples  

Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. The post How to build links without creating content: 5 examples appeared first on Search Engine... Please visit Search Engine Land for the full article.

2017-01-17 07:33:22
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Google Killing Off Google+ on January 24th, But it Won't Be Gone For Good by @MattGSouthern  

Google is retiring the "classic" Google+ as it introduces an all-new version with several significant updates.The post Google Killing Off Google+ on January 24th, But it Won't Be Gone For Good by @MattGSouthern appeared first on Search Engine Journal.

2017-01-17 04:20:05
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The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz  

Join SEJ ThinkTank, in partnership with Rowe Digital, for a 45-minute webinar and Q&A session to learn how to implement the most effective link building strategies.The post The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz appeared first on Search Engine Journal.

2017-01-17 04:14:23
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What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr  

While white and black hat SEO strategies share a common goal to improve a site's visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you.The post What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr appeared first on Search Engine Journal.

2017-01-17 03:58:14
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Survey: 60 percent of voice users want more answers and fewer search results  

Making calls, searching, texting and map lookups were the most common use cases for voice. The post Survey: 60 percent of voice users want more answers and fewer search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-17 03:40:55
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3 Ways to Improve Google Shopping Performance by @sejournal  

Retailers can see up to 49% increase in performance from their shopping campaigns through a predictive approach to optimization.The post 3 Ways to Improve Google Shopping Performance by @sejournal appeared first on Search Engine Journal.

2017-01-17 03:08:11
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Create new possibilities for your SEO & SEM campaigns  

2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won't stop as 2017 brings forth a... Please visit Search Engine Land for the full article.

2017-01-17 02:23:44
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Seasonal Content Marketing As an Essential Annual Marketing Plan Feature  

End of the year often sees marketers encountering customers who are filled with festive joy and thus, they alter their content to address this changed mindset. This is known as seasonal marketing, even if companies are offering the same content and products in a whole new packaging. Seasonal Marketing is the kind of marketing strategy that marketers adapt to, as per seasonal changes such as festivals, seasons etc. Marketers often align their marketing strategy to capitalize on their intrinsic in

2017-01-16 16:34:27
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Googlebot Crawl Budget Explained by Google's Gary Illyes by @MattGSouthern  

"Crawl budget" is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot.The post Googlebot Crawl Budget Explained by Google's Gary Illyes by @MattGSouthern appeared first on Search Engine Journal.

2017-01-16 15:42:16
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3 reasons why you can safely ignore your competitors' traffic metrics  

Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-16 14:05:33
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10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy  

Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here.The post 10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy appeared first on Search Engine Journal.

2017-01-16 13:56:51
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Google explains what “crawl budget” means for webmasters  

Google says crawl demand and crawl rate make up GoogleBot's crawl budget for your web site. The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-16 13:15:32
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New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites  

There's no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.The post New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites appeared first on Search Engine Journal.

2017-01-16 12:25:30
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The Difference Between Digital Products and Digital Service  

If you are starting out to create your very first online business, which would you start with: To sell digital products or digital service? This article will let you see the difference.

2017-01-16 10:13:36
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Martin Luther King Jr. Day Google doodle promotes King's message of unity  

Created by guest artist Keith Mallett, the doodle's artwork highlights King's belief that all life is interrelated. The post Martin Luther King Jr. Day Google doodle promotes King’s message of unity appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-16 08:10:07
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How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina  

If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions.The post How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina appeared first on Search Engine Journal.

2017-01-16 04:55:46
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3 Mistakes On How To Make Money Online  

3 mistakes that you might be making or thinking in starting an online business. Read now to avoid these 3 mistakes and kickstart your way to make money online.

2017-01-16 03:27:38
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How to Find Freelance Clients [Webinar Recap]  

Danielle Antosz, SEJ's Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation.The post How to Find Freelance Clients [Webinar Recap] appeared first on Search Engine Journal.

2017-01-16 02:06:15
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Google Image Search testing YouTube videos with “New Look on YouTube”  

YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-16 02:02:55
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5 Tips for Amazing Customer Service by @megcabrera  

In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created?The post 5 Tips for Amazing Customer Service by @megcabrera appeared first on Search Engine Journal.

2017-01-15 09:13:50
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Multiple Streams of Income Your Ticket to the Four Hours Work Week Holy Grail  

In this article, I share a talk with one of my daughters. She is now at her mid-forties and awaking to the fact of not having a saving and investing program working for their future. A situation similar to many other people She is a hard worker and now is doing well, but getting closer to the reality that stops working will also stop her income Up to now, she trades working hours for money and nothing yet is set, to keep her present lifestyle, if she quits her job, which demands 9 to 10 working

2017-01-15 08:40:20
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Expand Your Business With Online Marketing Tips  

If you are looking for all of the basics regarding internet marketing plus some other tips that you might not have heard of, this article is for you. This can be a confusing subject with all of the different opinions and information that is available- especially when a lot of it is contradictory.

2017-01-15 01:28:13
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How to Use Pinterest to Supercharge Your Social Media Presence by   

Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it's actually perfect for brand-building and sales. Here's how you can take full advantage of this platform:The post How to Use Pinterest to Supercharge Your Social Media Presence by @appeared first on Search Engine Journal.

2017-01-14 05:28:15
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SearchCap: Search engine entities, pictures & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search engine entities, pictures & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-13 22:42:36
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The Best WordPress Plugins  

To understand which are the best WordPress Plugins for your website you first need to understand what a Plug-ins are. If you were a website developer some years ago you would need to be proficient at a number of coding languages in order to add functions to your website. If you think of something simple like adding a social button to your site like Twitter for example.

2017-01-13 19:56:55
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Digital Marketing Services - Should Be Kept in-House or Outsourced  

This Article gives a brief description on the factors of Internet Marketing, understanding SEO and Importance of getting the right team on board. It also has tips on what should be checked before getting an Agency hired.

2017-01-13 19:25:14
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Best Affordable Blog Hosting  

If you want an online business you need a domain and a hosting company, but how do you know which is the best hosting company for your needs? And what are your needs? There is a dazzling array of hosting companies all competing and offering different services to attract different customers.

2017-01-13 17:19:09
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14 Irresistible Valentine's Day Search Stats From Bing by @DannyNMIGoodwin  

Win the love of the most valuable shoppers this year. Here's who will be shopping, how and when they'll be searching, and what they'll be searching for.The post 14 Irresistible Valentine’s Day Search Stats From Bing by @DannyNMIGoodwin appeared first on Search Engine Journal.

2017-01-13 11:29:55
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Noelle Federico on How to Really Stand Out on Instagram [PODCAST]  

In this episode, SEJ's Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to gauge success, and apps to help along the way.The post Noelle Federico on How to Really Stand Out on Instagram [PODCAST] appeared first on Search Engine Journal.

2017-01-13 07:03:37
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Facebook Groups Vs Traditional Forums - Pros and Cons  

Driving traffic to your website is often a big part of posting anywhere on the internet. While online forums and Facebook are both great places to post and attract that needed traffic, there are vast differences in each venue. While posting in both will benefit your business, knowing the way each works will help you get all the traffic you can handle.

2017-01-13 06:28:06
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Newly-granted Google patent sheds light on how the search engine sees entities  

Columnist Dave Davies explains a recent Google patent which hints at how the search engine processes entity information to answer questions. This can provide hints into how SEOs can structure their content to be deemed relevant. The post Newly-granted Google patent sheds light on how the search... Please visit Search Engine Land for the full article.

2017-01-13 05:37:01
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Search in Pics: Google Bollywood car, orange tree & indoor bike parking  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Bollywood car: Source: Twitter Indoor orange picking at Google:... Please visit Search Engine Land for the full article.

2017-01-13 03:57:13
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Book an Uber Ride Directly in Google Maps on iOS and Android by @MattGSouthern  

Google Maps is rolling out a global update to its ride services mode which brings a new design and the ability to book rides directly within Maps itself.The post Book an Uber Ride Directly in Google Maps on iOS and Android by @MattGSouthern appeared first on Search Engine Journal.

2017-01-13 03:11:58
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5 Compelling Reasons to Use Twitter Ads by @LarryKim  

Here are five areas where Twitter advertising is superior to other online ad platforms.The post 5 Compelling Reasons to Use Twitter Ads by @LarryKim appeared first on Search Engine Journal.

2017-01-13 02:31:13
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Facebook Journalism Project Launched to Build Stronger Ties With News Industry by @rinadianewrites  

2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort to support journalism and promote a healthy news environment.The post Facebook Journalism Project Launched to Build Stronger Ties With News Industry by @rinadianewrites appeared first on Search Engine Journal.

2017-01-13 01:16:41
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6 New Facebook Live Features You Need to Know by @DannyNMIGoodwin  

Facebook has announced six new Facebook Live tools and features that publishers should find helpful. Among them: Pages can go live via browsers. You can appoint live contributors to stream on your Page's behalf. You can highlight comments. And more! Here are the six latest Facebook Live features and tools you need to know about. 1. Go Live From Desktops & Laptops Facebook Pages can now go live via a web browser on their desktop or laptop computer. This will make it easier for a variety of broa...

2017-01-12 18:13:32
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Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems  

Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit. The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-12 13:55:56
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A simple checklist to prep for the Google mobile-first index  

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google's mobile-first index will represent an opportunity -- not a threat. The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-12 13:43:53
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WordPress 4.7.1 Security Release Available, Immediate Update Recommended by @MattGSouthern  

A security release for all previous versions WordPress is now available, which the company strongly recommends all users upgrade to immediately.The post WordPress 4.7.1 Security Release Available, Immediate Update Recommended by @MattGSouthern appeared first on Search Engine Journal.

2017-01-12 12:52:49
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How to Create Data-Driven Content: A Step-by-Step Guide by @missanna_f  

For brands to really pique the interest of readers and journalists, content needs to be exciting, eye-catching, and unique. The easiest way to create content that stands out from the crowd is to use data journalism. By basing their content around a range of stats and facts, brands can make sure they are creating interesting content that is newsworthy and sharable, thus driving traffic to their site, engaging their audience, and generating organic links.The post How to Create Data-Driven Content:

2017-01-12 12:13:20
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How To Begin An Internet Business  

Lately I'm getting good buddies and relatives asking me how to begin an internet business. It isn't brain surgery, but it isn't easy maths too. Beginning an internet business is really just like beginning a physical business, with the exception that the price is a lot lower and thus may be the risk. When i state it's pretty very similar like a physical business, I additionally mean you need to be entrepreneurial, so that you can 'smell' the requirements inside a market and to possess a vision. A

2017-01-12 11:29:41
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Google Recommends No Longer Using the Link: Operator by @MattGSouthern  

Google's John Mueller recommends users no longer use the 'link:' operator in search.The post Google Recommends No Longer Using the Link: Operator by @MattGSouthern appeared first on Search Engine Journal.

2017-01-12 10:48:39
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Facebook Tests New Mid-Roll Video Ads by @DannyNMIGoodwin  

The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in videos that have a running time of 90 seconds.The post Facebook Tests New Mid-Roll Video Ads by @DannyNMIGoodwin appeared first on Search Engine Journal.

2017-01-12 07:32:06
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SearchCap: Google link command, mobile-first index & SEO problems  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link command, mobile-first index & SEO problems appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-12 07:08:44
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Google has officially killed off their link command  

Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly. The post Google has officially killed off their link command appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-12 05:53:32
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International SEO: It's Not About YOU by @5le  

Bad news: a successful international SEO campaign is significantly more complex than simply translating some content and internationalized technical SEO. The good news is that with a few tips that anyone can implement, you can be even more successful that you could have ever imagined!The post International SEO: It’s Not About YOU by @5le appeared first on Search Engine Journal.

2017-01-12 01:06:26
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SearchCap: Google interstitial penalty, AdWords pathways & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-11 21:50:22
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Ad copy hack for your AdWords pathways  

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett's hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-11 11:30:14
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Wanted: Session ideas for SMX Advanced  

We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place June 13-14, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the... Please visit Search Engine Land for the full article.

2017-01-11 10:47:53
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Google confirms rolling out the mobile intrusive interstitials penalty yesterday  

Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet. The post Google confirms rolling out the mobile intrusive interstitials penalty yesterday appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-11 10:34:52
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5 Internet Marketing Basics That You've Probably Forgotten  

To promote your business on the internet, you need to use internet marketing tactics. But there might be a number of internet marketing basics that you've forgotten about.

2017-01-11 09:26:58
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5 Benefits to Using GIFs and Videos in PDF Marketing Materials by @ProvenData  

Many businesses have PDF marketing materials, yet they shy away from dynamic content such as videos and GIFs. Learn how to make it happen here.The post 5 Benefits to Using GIFs and Videos in PDF Marketing Materials by @ProvenData appeared first on Search Engine Journal.

2017-01-11 02:50:55
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How to Make Your Site Mobile-First in 2017 by @ab80  

Mobile is not a trend anymore, it's mandatory. Here's a walkthrough of the most important steps to make your site mobile-first in 2017.The post How to Make Your Site Mobile-First in 2017 by @ab80 appeared first on Search Engine Journal.

2017-01-11 02:48:38
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71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA] by @rinadianewrites  

2017 is here! You may be thinking of where to put your hard-earned money, and whether to spend more, less, or the same on your digital marketing activities for 2017. Find out the results of our latest #SEJSurveySays poll and take a look at what to focus on to make the most of your investments in 2017.The post 71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA] by @rinadianewrites appeared first on Search Engine Journal.

2017-01-11 01:33:33
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SearchCap: Google App for Android updates, call extensions in mobile ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App for Android updates, call extensions in mobile ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-10 12:55:02
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Why SEO & lousy content don't mix  

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. The post Why SEO & lousy content don’t mix appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-10 10:16:12
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Why Investing In a Downsell Campaign Trumps Retargeing  

Retargeting and downsell campaigns are two ways to bring visitors back to your website. Retargeting follows visitors to your website with display ads. Downsell campaigns follow opt-in leads who visit your order page with email(s) containing a compelling offer. Downsell campaigns provide a higher ROI because they target contacts who are further along the sales cycle.

2017-01-10 10:06:06
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Google App for Android gets a refresh with new shortcuts to frequently used features  

Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more appear at top of Google Now home screen. The post Google App for Android gets a refresh with new shortcuts to frequently used features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-10 08:38:12
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Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern  

Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.The post Google to Automatically Add Call Extensions to Mobile Ads in February by @MattGSouthern appeared first on Search Engine Journal.

2017-01-10 07:35:54
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Facebook Updates How Dynamic Ads Work by @DannyNMIGoodwin  

To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.The post Facebook Updates How Dynamic Ads Work by @DannyNMIGoodwin appeared first on Search Engine Journal.

2017-01-10 05:56:02
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Want to become a high-impact digital marketer?  

SMX West pre-conference workshops are conducted by the world's leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20 and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways… keep... Please visit Search Engine Land for the full article.

2017-01-10 05:29:26
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34 

Link Building: 9 Dos and 5 Don'ts We Saw in 2016 by @ProvenData  

So what are some of the dos and don'ts about link-building in 2016? Let's examine some of the best (and worst) practices of link building that we learned over the past year.The post Link Building: 9 Dos and 5 Don'ts We Saw in 2016 by @ProvenData appeared first on Search Engine Journal.

2017-01-10 05:12:58
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43 

Yahoo Renames Itself as 'Altaba', CEO Marissa Mayer Resigns by @MattGSouthern  

Yahoo as we know it is no longer. CEO Marissa Mayer resigned, and remaining board members have chosen to rename the company as "Altaba Inc."The post Yahoo Renames Itself as 'Altaba', CEO Marissa Mayer Resigns by @MattGSouthern appeared first on Search Engine Journal.

2017-01-10 04:49:53
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40 

5 Internet Marketing Tactics That Will Boost Your Brand Online  

Internet marketing is the process of promoting your business on the world wide web. Here are 5 internet marketing tactics that are proven to boost your brand online.

2017-01-10 03:55:53
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8 

The flexibility requirement for SEO agencies  

SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change. The post The flexibility requirement for SEO agencies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-10 03:15:42
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52 

Where Do All the PPC Heroes Assemble? by @sejournal  

Hero Conf Los Angeles, the world's largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can't get anywhere else.The post Where Do All the PPC Heroes Assemble? by @sejournal appeared first on Search Engine Journal.

2017-01-10 02:12:31
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23 

37 Digital Marketing Conferences You Won't Want to Miss in 2017 by @IAmAaronAgius  

Attending even one digital marketing conference can keep you on the cutting-edge of industry news and innovation. When making your 2017 professional plans, these are conferences you'll want to mark on your calendar.The post 37 Digital Marketing Conferences You Won’t Want to Miss in 2017 by @IAmAaronAgius appeared first on Search Engine Journal.

2017-01-10 01:35:48
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37 

9 New Visual Content Marketing Trends for 2017 by @DannyNMIGoodwin  

Here are nine amazing trends in visual content marketing (infographics, videos, data visualizations, and more) you need to know for 2017.The post 9 New Visual Content Marketing Trends for 2017 by @DannyNMIGoodwin appeared first on Search Engine Journal.

2017-01-09 20:16:36
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10 

SearchCap: AdWords updates, Bing Ads Valentine's Day trends & voice search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-09 20:04:38
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45 

Marketing On The Internet in November 2016  

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who uses the Internet for any purpose will likely find that whether they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet.

2017-01-09 19:14:16
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43 

2017 Marketing Calendar + A Free Template to Get Started by @annaleacrowe  

All brands have their own way of marketing but there are certain holidays that every marketer should have on list to stay in-the-know. Here is a list of holidays ripe for marketing. Plus, check out my free template!The post 2017 Marketing Calendar + A Free Template to Get Started by @annaleacrowe appeared first on Search Engine Journal.

2017-01-09 12:36:27
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64 

Make The Most Of Internet Marketing With These Simple Tips  

One of the most cost efficient ways to reach a large and targeted audience is via internet marketing, and it can help you discover quality leads and turning those leads into customers. However, for the most successful outcome, you need to be very aware of the strategies that you put into place. In order to make the most of Internet marketing, the company will need to have a strategy of dealing with this affordable promotion on a daily basis. Different techniques must be utilized in order to find

2017-01-09 11:34:09
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81 

Do Real Estate Agents Need To Have Their Own Websites?  

Yourself is a brand. Every real estate agent should keep this in mind. Because of this, you need to establish yourself as an expert in the industry.

2017-01-09 09:46:38
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73 

10 Ways to Get Ready for Google's Mobile Interstitials Penalty on January 10th by @MattGSouthern  

Google gave site owners plenty of time to prepare the upcoming mobile interstitials penalty, but in case you have not yet done so, we have rounded up 10 pieces of expert advice.The post 10 Ways to Get Ready for Google's Mobile Interstitials Penalty on January 10th by @MattGSouthern appeared first on Search Engine Journal.

2017-01-09 08:58:46
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31 

How to Make Money Writing an eBook Fast  

Are you thinking about writing an e-book, but have serious doubts about whether you can actually make money selling it? Most people have these same worries. However, the multitude of e-books, physical products and digital courses available online should be a good indicator that these things really do sell well.

2017-01-09 08:22:57
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67 

AdWords Managed Accounts can finally share negative keyword lists across accounts  

Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative keyword lists across accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-09 06:06:18
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53 

As Voice Search Changes the Game, Marketers Need Better Call Analytics by @nancy_elle  

The rise of voice search has changed the tactics used by today's savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team.The post As Voice Search Changes the Game, Marketers Need Better Call Analytics by @nancy_elle appeared first on Search Engine Journal.

2017-01-09 05:19:34
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54 

5 B2B marketing tips to jump-start your 2017 results  

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. The post 5 B2B marketing tips to jump-start your 2017 results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-09 04:14:22
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58 

Bing Ads shares Valentine's Day CPC & CTR trends, including surprising mobile stats  

Mobile plays a significant role, accounting for nearly half of all Valentine's Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-01-09 03:03:40
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41 

Need to Get More People on Your List?  

A Landing Page is where you're going to be sending traffic to for people to get your lead magnet, give their email address and then you're going to give them the information they want, or that can help solve their problem. How does one do a landing page? Read this post to find out.

2017-01-09 02:59:37
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57 




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