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8 Smart Steps in Integrating Influencer Marketing Into Content Marketing  

We've discussed the limitations of content marketing with fellow marketers, and many think that web content has reached a critical volume. There's more content being put out there than people can consume.

2017-06-23 05:29:17
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Save the Date: SMX East is back in NYC Oct 24-26  

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes,... Please visit Search Engine Land for the full article.

2017-06-22 22:15:14
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Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern  

Google has started compressing its display ads by up to 40% in an effort to improve page load times.The post Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern appeared first on Search Engine Journal.

2017-06-22 19:06:47
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Google Posts now live for all Google My Business users  

After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. The post Google Posts now live for all Google My Business users appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 18:51:54
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Why one e-commerce company is going all-in on AMP (Hint: conversions)  

With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope. The post Why one e-commerce company is going all-in on AMP (Hint: conversions) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:44:24
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5 must-do technical SEO audit items in 2017  

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. The post 5 must-do technical SEO audit items in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 17:35:40
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Google Posts: Share Messages in Search Results From Google My Business by @MattGSouthern  

Google has officially rolled out Google Posts to all small businesses with a Google My Business listing.The post Google Posts: Share Messages in Search Results From Google My Business by @MattGSouthern appeared first on Search Engine Journal.

2017-06-22 15:04:14
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A Complete Local SEO Checklist by @MaddyOsman  

This complete local SEO checklist will help you optimize your website, reach more local customers, and bring in more revenue.The post A Complete Local SEO Checklist by @MaddyOsman appeared first on Search Engine Journal.

2017-06-22 12:48:29
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Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument  

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions. The post Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 11:38:59
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SearchCap: AMP e-commerce, SEO audits & content consumption  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 10:28:03
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How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM  

Here's how you can use AdWords' historical quality score data to optimize and improve your PPC performance.The post How to Use Historical Quality Score Data for Better Ads by @LisaRocksSEM appeared first on Search Engine Journal.

2017-06-22 09:38:09
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Has Social Media Killed Customer Service?  

Our entire lives seem to be lived online these days. Indeed, in business, it appears as though good old fashioned customer service is on its way out. This article looks at the changes within the online business world and what you can do to make a difference.

2017-06-22 07:46:13
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How to Get Your Mobile Marketing Campaign in Order  

With more and more shoppers on mobile devises it's imperative for your business to pay attention to these statistics or run the risk of being left behind. Make sure your web design is mobile friendly to cater to these prospects.

2017-06-22 04:08:52
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Early performance results from Google's update to close variants  

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google's update to close variants appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 03:14:41
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Survey: 43% of marketers say 75% of their content isn't being consumed  

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-22 01:18:18
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SearchCap: Pinterest Lens, SEO budgets & reviews user behavior  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 17:18:13
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Summer solstice 2017 Google doodle marks the longest day of the year  

To celebrate today's summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 14:34:04
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Reviews & other UGC more influential for consumers than search engines & ads [Study]  

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 08:40:39
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How SEO can create budget efficiencies in paid search campaigns  

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 07:57:22
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Internet Business Marketing Solution Strategy  

Marketing seems to be the most common problem that most people run into when they start a small business. Some think that by simply placing ads a little everywhere is enough for success. People have to realize that marketing is a process not an event.

2017-06-21 03:36:25
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Pinterest's Lens update adds a Snapchat-style look and a fashion sense  

Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-21 01:05:08
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What link builders really want you to know  

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 14:48:13
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The Evolution of Content Marketing: What the 1900s Can Teach You by @bsmarketer  

Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals remain relevant today.The post The Evolution of Content Marketing: What the 1900s Can Teach You by @bsmarketer appeared first on Search Engine Journal.

2017-06-20 12:53:51
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Advanced testing: What 4,000 A/B tests can teach you  

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you... Please visit Search Engine Land for the full article.

2017-06-20 12:35:34
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SearchCap: Google job schema, Google mobile first & the SEO movie  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 11:39:51
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'SEO: The Movie' aims to trace the rise of internet marketing  

Documentary features stories from the early days of SEO, as told by some of the industry's well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:36:08
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Watch the SMX Advanced keynote: Google's Jerry Dischler talks current, future SEM trends  

We discussed audience, AMP, attribution and much more with Google's head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 09:26:19
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Google adds a fidget spinner to its basket of Easter eggs  

As if the internet wasn't already a big enough distraction, Google queries for "spinner" now return an interactive fidget spinner at the top of results. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 08:09:42
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How to Perform an AdWords Audit by @coreydmorris  

Use this eight-step AdWords account audit process to find areas in need of improvement, expansion, or optimization.The post How to Perform an AdWords Audit by @coreydmorris appeared first on Search Engine Journal.

2017-06-20 07:11:29
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Google For Jobs is Now Live in Search Results by @MattGSouthern  

Google For Jobs sees the company collaborating with others in the job industry to connect employers with the right candidates.The post Google For Jobs is Now Live in Search Results by @MattGSouthern appeared first on Search Engine Journal.

2017-06-20 07:09:41
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Google's job listings search is now open to all job search sites & developers  

Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. The post Google’s job listings search is now open to all job search sites & developers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 03:07:16
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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout  

Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-20 01:38:58
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Google's Latest Easter Egg: Fidget Spinners! by @MattGSouthern  

Google is getting in on the fidget spinner craze with its very own virtual device embedded into search results.The post Google’s Latest Easter Egg: Fidget Spinners! by @MattGSouthern appeared first on Search Engine Journal.

2017-06-20 01:04:13
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4 Easy Steps to Effective Guest Blogging That Will Make Google Happy by @tonynwright  

Here are four steps to turn guest blogging on its head — without making Google mad.The post 4 Easy Steps to Effective Guest Blogging That Will Make Google Happy by @tonynwright appeared first on Search Engine Journal.

2017-06-19 12:25:23
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What advanced SEOs need to know about algorithm updates  

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. The post What advanced SEOs need to know about algorithm updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 12:11:28
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Google May Be Forced to Change Its Business Practices in Europe by @MattGSouthern  

Google is expected to be hit with a fine of over 1 billion euros by antitrust officials in Europe.The post Google May Be Forced to Change Its Business Practices in Europe by @MattGSouthern appeared first on Search Engine Journal.

2017-06-19 10:54:12
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7 Uncommon Conversion Rate Optimization Tactics by @alexanderkesler  

Getting quality traffic but not converting them into sales? Here are next-level tactics to step up your CRO game.The post 7 Uncommon Conversion Rate Optimization Tactics by @alexanderkesler appeared first on Search Engine Journal.

2017-06-19 09:15:13
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SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 08:16:23
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Google is Tackling Extremist Content On YouTube With New Guidelines in Europe by @MattGSouthern  

Google is introducing four new measures for tackling extremist content on YouTube.The post Google is Tackling Extremist Content On YouTube With New Guidelines in Europe by @MattGSouthern appeared first on Search Engine Journal.

2017-06-19 06:44:53
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7 changes by Facebook that make it a real local search player  

Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search. The post 7 changes by Facebook that make it a real local search player appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-19 06:01:58
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New Google Analytics Home Screen Now Available to 50% of Users by @MattGSouthern  

A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of users.The post New Google Analytics Home Screen Now Available to 50% of Users by @MattGSouthern appeared first on Search Engine Journal.

2017-06-19 04:43:08
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1 

Searching for a call analytics platform?  

Enterprise Call Analytics Platforms: A Marketer's Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,... Please visit Search Engine Land for the full article.

2017-06-19 03:06:08
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No more 'OK Google': Cortana can now be the default assistant on Android  

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-19 01:32:36
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How to Add Depth to Your Content With Semantic SEO by @sllewuy  

Here's how you can use information from the SERPS to give your content more depth and value to searchers.The post How to Add Depth to Your Content With Semantic SEO by @sllewuy appeared first on Search Engine Journal.

2017-06-18 11:28:55
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Father's Day 2017 Google Doodle brings back the cactus family from Mother's Day  

Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May. The post Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-18 02:24:41
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7 Ways to Increase E-commerce Sales with Facebook Ads by @@mattorlic  

Facebook advertising can help grow your ecommerce business. Here's how to boost your sales with Facebook Ads.The post 7 Ways to Increase E-commerce Sales with Facebook Ads by @@mattorlic appeared first on Search Engine Journal.

2017-06-17 11:31:13
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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree  

Known as "Dr. Sue," Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday. The post Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-17 06:03:04
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SearchCap: EU to fine Google, SEO reputation & PPC planning  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU to fine Google, SEO reputation & PPC planning appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 22:54:36
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6 Ways Digital Marketing Services Can Help Grow Your Business in 2017  

Nowadays, customers have access to data and information any time, anywhere they want, thanks to the Internet. Customers are globally accessing the information they seek, through computers, mobiles, etc. If you are not known in the digital world today, then you must know that you aren't going to head towards progress and success anytime soon.

2017-06-16 16:46:27
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5 Persuasive Sales Copy Tactics & Why They Work by @malleeblue  

How do you sell to a new audience who doesn't know you exist? Use these five persuasive sales copy tactics.The post 5 Persuasive Sales Copy Tactics & Why They Work by @malleeblue appeared first on Search Engine Journal.

2017-06-16 09:49:06
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7 

Why Avail Digital Marketing Services For Expanding Your Business  

Digital marketing speaks more about a win-win situation for you and your customers. It works ways beyond TV ads and billboards that come under traditional marketing. With 80% of individuals surfing online simply to gather information, the services are gaining popularity. So, here are some benefits you can reap through online marketing.

2017-06-16 09:19:18
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Report: 14 marketing automation vendors profiled — updated for 2017  

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer's Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;... Please visit Search Engine Land for the full article.

2017-06-16 06:33:54
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Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest  

Amazon has launched their new brand registry program. Learn how to use it to protect your brand on Amazon today.The post Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest appeared first on Search Engine Journal.

2017-06-16 06:16:02
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Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon  

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source:... Please visit Search Engine Land for the full article.

2017-06-16 06:05:10
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How to Avoid 6 Common Web Design Mistakes That Hurt SEO by @KatyaBovykina  

Don't sacrifice beauty over function. Learn how to check if your website design prevents your pages from ranking high.The post How to Avoid 6 Common Web Design Mistakes That Hurt SEO by @KatyaBovykina appeared first on Search Engine Journal.

2017-06-16 04:25:11
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Google Tops List of Global Brand Rankings by @MattGSouthern  

Google has topped the BrandZ global rankings list for the second year in a row.The post Google Tops List of Global Brand Rankings by @MattGSouthern appeared first on Search Engine Journal.

2017-06-16 04:20:37
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EU sources say $1.17 billion antitrust fine against Google coming in weeks  

Shopping search penalty is the first of three potential fines against the company. The post EU sources say $1.17 billion antitrust fine against Google coming in weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:57:23
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SEO: The missing piece in brand protection  

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online. The post SEO: The missing piece in brand protection appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 02:28:54
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PPC strategy: Planning beyond the click  

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. The post PPC strategy: Planning beyond the click appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-16 01:56:38
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The Top Digital Marketing Trends That Are Transforming Businesses  

Digital marketing has taken the advertising sector by storm. It has become an indispensable tool in the hands of a marketer to promote its brand's objectives and lend it a visibility. As we are constantly witnessing advancements in the realms of social media, mobile marketing and user experience, the scope of digital marketing is reaching sky rocketing height.

2017-06-16 01:33:29
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SearchCap: WordPress AMP & Google fake reviews issue  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: WordPress AMP & Google fake reviews issue appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 14:45:55
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews  

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. The post Dear Google: 4 suggestions for fixing your massive problem with... Please visit Search Engine Land for the full article.

2017-06-15 14:40:22
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The Top 7 Ways to Defend Against Negative SEO by @ab80  

Negative SEO can reduce your organic search visibility and revenue. Here's how to defend against negative SEO.The post The Top 7 Ways to Defend Against Negative SEO by @ab80 appeared first on Search Engine Journal.

2017-06-15 13:18:29
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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern  

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach ideal customers.The post Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern appeared first on Search Engine Journal.

2017-06-15 12:30:53
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Setting up and testing AMP for WordPress: A quick 7-step guide  

Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-15 11:49:46
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3 Internet Marketing Mistakes That You Might Be Making  

The term internet marketing has been thrown around for so long to the extent that people do the wrong things thinking that they are doing it right. If you are new into internet marketing you need to avoid making these mistakes: Using your social media pages as a billboard - Social media platforms: Facebook, Twitter, LinkdIn, Pinterest, Instagram and others are integral in your internet marketing campaign. If you go through social media pages of most small scale businesses, you will find that mos

2017-06-15 08:33:39
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How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova  

Check out this guide to create the right type of content marketing strategy that guarantees traffic and leads.The post How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova appeared first on Search Engine Journal.

2017-06-15 07:11:19
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Why 'good' isn't good enough in Google Shopping  

Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. The post Why... Please visit Search Engine Land for the full article.

2017-06-14 09:26:19
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61 

2017 growth hacks: Optimizing organic market share  

Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. The post 2017 growth hacks: Optimizing organic market share appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 08:55:52
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76 

Bing Ads piloting in-market & custom audience targeting  

Bing Ads is actively working on building out its audience targeting capabilities. The post Bing Ads piloting in-market & custom audience targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 07:53:59
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How Pinterest has developed computer-vision technology to power visual search for users and brands  

Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. The post How Pinterest has developed computer-vision technology to power visual search for users and brands appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:39:19
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63 

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-14 05:16:43
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15 

Google Local Guides Program Adds New Levels and New Perks by @MattGSouthern  

Google has increased the level cap for Local Guides, while also adding new perks and new ways to contribute.The post Google Local Guides Program Adds New Levels and New Perks by @MattGSouthern appeared first on Search Engine Journal.

2017-06-14 03:31:57
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22 Niche Review Sites Your Business Can't Afford to Ignore by @amelioratethis  

Think Yelp or Google covers you? Think again. Here are top niche review sites to get your business listed on.The post 22 Niche Review Sites Your Business Can’t Afford to Ignore by @amelioratethis appeared first on Search Engine Journal.

2017-06-14 03:14:33
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13 

Google Releases A Website Builder for Small Businesses by @MattGSouthern  

Google has officially released a single-page website builder designed for small businesses.The post Google Releases A Website Builder for Small Businesses by @MattGSouthern appeared first on Search Engine Journal.

2017-06-14 02:30:24
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What's Your Content Differentiation Factor? by @JuliaEMcCoy  

What is a content differentiation factor and why it is the best way to ensure your content stands out.The post What’s Your Content Differentiation Factor? by @JuliaEMcCoy appeared first on Search Engine Journal.

2017-06-14 01:37:58
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14 

How to Promote a Small Website: Content, Social & Link Building by @grybniak  

Help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.The post How to Promote a Small Website: Content, Social & Link Building by @grybniak appeared first on Search Engine Journal.

2017-06-14 01:10:46
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16 

SMX Advanced keynote: Google explains mobile-first, featured snippets data & more  

Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics. The post SMX Advanced keynote: Google explains mobile-first, featured snippets data & more appeared first on Search... Please visit Search Engine Land for the full article.

2017-06-13 12:01:38
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40 

SEO and content convergence: Making the most of moments that matter  

Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated. The post SEO and content convergence: Making the most of moments that matter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 11:48:45
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56 

What Are the Ways to Craft an Effective Amazon Listing That Sells?  

Before you put your product listing on Amazon, you should spend some time finding the most appropriate keywords to target. There are several factors that Amazon applies to establish the organic search results. It incorporates product cost, sales history, volume of sales, ratings, reviews, etc.

2017-06-13 11:47:14
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57 

SEO, Social Media and Online Reputation Management - The Trinity of Internet Marketing  

SEO, Social Media and online reputation management are three most important things in digital marketing campaign. They are somehow connected with each other, but have different meaning and importance and can work independently. They can reap the overall benefits of the organization via digital campaign and boost online presence.

2017-06-13 09:58:39
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How SEO & UX Work Together to Drive Your Business by @CJGiarratana  

How to combine the benefits of SEO and UX to improve your online presence, drive qualified traffic, and increase sales.The post How SEO & UX Work Together to Drive Your Business by @CJGiarratana appeared first on Search Engine Journal.

2017-06-13 09:32:45
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35 

How Voice Search Will Impact Your SEO, PPC & Social Strategies  

How can you plan, act, and report on voice search? Get ready by incorporating these real-world strategies today.The post How Voice Search Will Impact Your SEO, PPC & Social Strategies appeared first on Search Engine Journal.

2017-06-13 07:39:41
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23 

How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz  

Five ways to get the ball rolling for a website that has never been penalized, but has no traffic.The post How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz appeared first on Search Engine Journal.

2017-06-13 07:15:52
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3 

Yet another study shows featured snippets lead to significant drops in organic clicks  

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:26:08
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6 

How to check if you've screwed up your AdWords account, v.2  

Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads. The post How to check if you've screwed up your AdWords account, v.2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 05:17:26
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21 

ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans  

To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket. The post ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 03:58:20
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20 

Google's mobile-first index likely not coming until 2018 at earliest  

At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index. The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 02:47:40
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18 

Yext launches app directory with 26 partners for two-way data exchange  

Data integrations span a range of categories and partners. The post Yext launches app directory with 26 partners for two-way data exchange appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:28:18
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11 

Google won't build featured snippets analytics in Search Console  

Don't bank on Google sharing any data on how your website is being used by Google in the featured snippets. The post Google won’t build featured snippets analytics in Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:17:20
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4 

SearchCap: Google featured snippets, Yext app directory & more SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Yext app directory & more SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-13 01:06:23
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16 

Gboard for Android gets new ways to search for emojis & phrase suggestions  

The Android version of Gboard will now anticipate what phrase you're about to type and offer possible suggestions. The post Gboard for Android gets new ways to search for emojis & phrase suggestions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 22:47:02
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27 

Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern  

Bing Ads has rolled out an adjustment to its Device Targeting capabilities.The post Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern appeared first on Search Engine Journal.

2017-06-12 19:39:40
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3 

SearchCap: SEO success factors, Google News spam, Bing Ads device bidding  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO success factors, Google News spam, Bing Ads device bidding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 17:55:21
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4 

4 reasons your PPC programs can fail  

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. The post 4 reasons your PPC programs can fail appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 14:40:39
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97 

The Complete List of Google Penalties & How to Recover by @ChuckPrice518  

Did you receive a manual action report? Don't panic. You can recover. We'll show you how in this post.The post The Complete List of Google Penalties & How to Recover by @ChuckPrice518 appeared first on Search Engine Journal.

2017-06-12 10:27:05
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147 

Gboard for Android Gets New Search Features by @MattGSouthern  

Gboard for Android, Google's alternative keyboard, has received an update which comes with new search features.The post Gboard for Android Gets New Search Features by @MattGSouthern appeared first on Search Engine Journal.

2017-06-12 09:03:56
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30 

The role of traditional public relations in SEO  

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. The post The role of traditional public relations in SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 09:01:57
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22 

Top 10 Causes of Online Marketing Burnout  

If you've have just begun or been running your own business for any length of time, you know it can be challenging. It's easy to be motivated to push through on creating or continuing your business early on, but with most business owners, burnout can eventually set in, or even happen pretty quickly as well. This can be a danger zone for your business, as it is burnout that can keep you from succeeding. If you think about it, there can be underlying reasons why you start to feel burned out. Recog

2017-06-12 04:40:31
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127 

The Periodic Table of SEO Success Factors: 2017 edition now released  

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

2017-06-12 04:10:08
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32 




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