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Machiavellian Mega-Chain Domino's Wants to Trade Pizza for Data 
 

Machiavellian Mega-Chain Domino's Wants to Trade Pizza for Data 

Machiavellian Mega-Chain Domino Points for Pies is a clever data grab from America's most tech-savvy chain Domino's, the normcore pizza chain that's actually America's best food delivery startup, recently launched a massive data mining project masquerading as a game where people can win free food. The crux of the promotion is that customers who sign up for the "Piece of the Pie" rewards program can win points by taking a photo of a pizza — literally any pizza, from a restaurant, home kitchen, or anywhere el... read more

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