 JoJo Siwa's Latest Business Venutre Is A Mobile Game Called 'Live To Dance'
YouTube phenom, Nickelodeon star, and licensing empress JoJo Siwa has just unveiled her latest business venture: a mobile game titled JoJo Siwa -- Live To Dance.
The game, launching next month on iOS and Android, enables players to join Siwa's dance squad. Players must learn various dance styles, styling tips, and more while preparing for the big performance. (That performance refers to Siwa's worldwide DREAM Tour, which kicked off in May and is set to hit Australia in Jan. 2020. Live To Da...
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Studio71 UK Drops Ninth Podcast In Collaboration With Modeling Agency Models1
Studio71 UK is adding to its burgeoning podcast roster in partnership with modeling agency Models1.
A new fashion podcast dubbed The Model Pocdast will give listeners an inside look at the industry -- past and present -- with an array of luminary guests. It will be hosted by Robyn Bright, a model, presenter, and international scout at Models1. The first episode features Yasmin Le Bon, an English model who is the wife of Duran Duran lead singer Simon Le Bon.
Three episodes are live today to coi
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YouTube Will No Longer Count Ads Toward Music Charts, 24-Hour Music Video Debuts
YouTube is making a huge change to the way that it derives its Music Charts, as well as the way that it calculates its 24-hour music video debut records -- which have become a hotly-watched figure in today's music industry.
"In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation," the company wro...
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Apple's Big YouTube Stream Was Just Part Of Its Swelling Social Video Impact
After years of avoiding YouTube for streams of its events, Apple caved this week, bringing its iPhone 11 (and more) unveiling to the video giant. The event had nearly 2 million viewers, but the bigger story is really the buzz Apple's been able to generate afterwards with its collection of pre-produced product announcement clips.
Along with the new iPhone 11, Apple also showcased the new Apple Watch, a 10.2-inch iPad, and Apple Arcade, plus unexpectedly low pricing around Apple TV+ subscriptions
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Cameron Dallas Celebrates 25th Birthday By Getting Four-Month AA Sobriety Chip
Influencer-turned-model Cameron Dallas had some unexpected plans for his 25th birthday last week.
During New York Fashion Week, Dallas told E! that he plans to commemorate the day by "going to an AA meeting and getting my four-month chip." He also spoke to the outlet about the importance of opening up about his struggles with substance abuse. "There's a nasty stigma around rehab and addiction in general, and I think speaking out about things like that is really important…A lot of the y...
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Christine Sydelko Says She's Quitting The Internet: “It's Such A Trivial Job”
Christine Sydelko, the comedy vlogger and podcast host, is quitting the internet, she shared yesterday on Twitter. The announcement (below) marks the first time that Sydelko, 25, has Tweeted since July. Her YouTube channel, which counts 1.3 million subscribers, has remained dormant for roughly the past seven months.
"I quit the internet stuff just FYI," she wrote. "It's such a trivial job. I can't stand the people getting in fake drama for attention or acting like they're a creative...
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Jukin Reveals 5 New Non-UGC-Centric Shows Onstage At NewFronts West
At the NewFronts West, which kicked off today in Los Angeles, Jukin Media announced five new shows bowing before year's end that mark something of a departure for the user-generated content house.
Three of the series -- Pet Confessionals, The Scoop, and Just Add Paws -- will release under Jukin's The Pet Collective banner, which counts 35 million followers across all platforms and is dedicated to viral animal content. Two of the other new series -- PAA Atlas and Pro Rated -- will live on...
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One Year After Acquiring Ecommerce Startup 'Kit', Patreon Sells It To Affiliate Link Company Geniuslink
Roughly one year after acquiring Kit -- an ecommerce startup that enables influencers to compile collections of their favorite products and pocket affiliate earnings on any items sold -- Patreon is selling the startup's assets.
Kit has been purchased by Geniuslink, a service that creates shortened, local, trackable, affiliate links for content creators. The purchase price was not disclosed.
Patreon was willing to part with Kit after just one year as it initially saw the purchase as an acqui-...
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Simon's Cat Launches Limited Edition Plushies In Partnership With Teespring
YouTube's favorite ornery cat, Simon's Cat (5 million subscribers), is teaming up with merch platform Teespring to launch a new limited edition plushie product.
The Simon's Cat brand, which is owned by Endemol Shine Group, announced that the stuffed toy -- which comes with a customizable collar to which fans can affix velco buttons -- is currently available for preorder from Teespring. Simon's Cat launched on Teespring's Merch Shelf late last year -- an integration on YouTube that en...
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NikkieTutorials, FBE, David Dobrik Recognized At Second Annual 'Streamys Brand Awards'
The winners have been announced for the second annual Streamys Brand Awards -- an expansion of the flagship Streamys that serves to recognize the year's most notable advertising innovations by brands and agencies within the content creator sphere. The event was hosted by ClevverTV personality Emile Ennis Jr. (pictured above) and held during the NewFronts West in Los Angeles.
Creators like David Dobrik and Nikkie 'Tutorials' De Jager were recognized for their work with two pioneering camp...
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NFL To Kick Off Weekly YouTube Docuseries For 2019 Season Dubbed 'Game Day All Access'
The NFL is building on its multi-faceted digital strategy with a new YouTube docuseries -- days after the league announced its foray onto to TikTok.
NFL Game Day All Access, bowing exclusively on YouTube today, will comprise 22 weekly episodes highlighting pivotal game-day moments of the 2019 season through the eyes of players and coaches -- both on and off the field, Variety reports. The series is being produced by NFL Films -- which creates commercials and organic content for and about the ...
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YouTube Taps K-Pop Groups TVXQ! And Super Junior For Travel Docuseries
YouTube Originals is getting even more K-pop content. The video giant has linked up with two bands -- TVXQ! and Super Junior -- for a new travel documentary that will chronicle a leisurely backpacking trip through Indonesia.
Analog Trip will be available on the YouTube channel of both bands' record label, SMTOWN, on Oct. 9 beginning at 9 am E.T. New episodes will be released every Wednesday -- though YouTube Premium subscribers will be able to binge all 12 episodes on Oct. 9.
Two members ...
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Instagram Reportedly Developing A TikTok Copycat Feature Called 'Clips'
After copying Snapchat's hallmark Stories format to wild success, Instagram may be looking to pilfer the latest platform favored by Gen Z: TikTok, which enables users to create 15-second videos comprising lip-syncing, comedy, hashtag challenges, and more.
Tech researcher Jane Manchun Wong, who uncovers unreleased app features, reports on her blog that Instagram has long been working on a new camera mode for Stories called 'Clips'. Clips allows users to edit different videos into a single ...
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Casey Neistat's 368, Creators Offline Use “Micro-Conference” To Offer Videomakers A Lower Bar For Success
On Thursday, July 11, many online video creators, fans, and executives turned their attention to VidCon, where some of the industry's biggest names connected with their peers and viewers.
That day, YouTube product boss Neal Mohan delivered a detailed pitch that outlined many of the platform's incoming innovations. Afterward, some of the world's top social media standouts, including pop star Meghan Trainor, Good Mythical Morning duo Rhett & Link, and talented American Sofie Dossi conv...
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Tom Brady Joins TikTok In Wake Of Platform's Pact With The NFL
After the NFL unveiled a multi-pronged pact with TikTok last week, one of the league's flagship stars, Tom Brady, has made his debut on the micro-video platform.
Brady shared his first TikTok this morning, showcasing highlights from Sunday's game, in which the New England Patriots clinched their first win of the season. Several other players and teams have launched TikTok accounts on the heels of the NFL pact, with the Pittsburgh Steelers (237,000 followers) and Philadelphia Eagles (76,100 ...
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Digital Ad Executive Jason Harris Drops Self-Help Tome 'The Soulful Art Of Persuasion'
Digital advertising luminary Jason Harris, who is the co-founder and CEO of creative agency Mekanism, has written a self-help book in a bid to help readers become "master influencers" in their own right.
Titled The Soulful Art of Persuasion and published by Currency -- an imprint of Penguin Random House -- the book serves to help readers cultivate 11 character-building habits that Harris believes are essential to personal growth and success in business. The book's thesis is that persuasio...
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Scholastic Pacts With The Dodo To Turn 3 Digital Series Into Children's Books
On the heels of Group Nine's $50 million funding round announced yesterday, animal imprint The Dodo has inked a children's book deal with Scholastic, marking the media rollup's first foray into book publishing.
The deal will see Scholastic license three of The Dodo's hit shows into children's books. Dodo clearly has its sights set on the kids' space, having unveiled in March a new division called Dodo Kids that creates episodic content for children aged 11 and under. In July, Dodo Ki...
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Group Nine Raises $50 Million From Discovery And Axel Springer For IP, Commerce Division, Acquisitions
Group Nine Media has added to its coffers with $50 million in fresh funding.
The round was led by Discovery, Inc. with participation from Axel Springer SE. Group Nine -- which was formed in Dec. 2016 upon a $100 million investment by Discovery -- is the parent company of four digital video brands: animal-focused The Dodo, progressive news channel NowThis, food and travel brand Thrillist, and Seeker, which is dedicated to science.
The round values Group Nine at $600 million, The Wall Street Jou
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WarnerMedia-Owned Rooster Teeth, DC To Launch Clothing Collection For Batman's 80th Anniversary
Rooster Teeth, Warner Bros. Consumer Products (WBCP), and comic brand DC have teamed together to launch a capsule clothing collection commemorating the 80th anniversary of the Batman brand.
Dubbed Detective Comics #27 By Rooster Teeth, the line seeks to reimagine the aesthetics of the first Batman comics from 1939 into a fashion-forward clothing line. The partnership marks the first time that artwork from DC's Detective Comics #27 -- which tells Batman's origin story -- has been licensed, ...
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Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV
Leading global video measurement firm Tubular Labs unveiled today a new suite of metrics onstage during its presentation at the NewFronts West -- a West Coast iteration of the longstanding New York-based digital marketing showcase.
The tools seek to provide the kinds of metrics that are available for television in the social video space, according to the company. The new tools, which do not have a name, measure watch time as opposed to individual views, given that what counts as a view can vary
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Markiplier To Produce, Star In 'The Edge Of Sleep' Thriller Podcast With QCode
YouTube superstar Mark 'Markiplier' Fischbach is lending his dulset tones to a new podcast from audio studio QCODE -- which is perhaps best known for the apocalyptic thriller Blackout, for which Rami Malek serves as producer and star.
The scripted project is titled The Edge Of Sleep. Fischbach will play a night watchman who discovers that everyone who went to sleep the previous night died, per The Hollywood Reporter, and therefore he must stay awake -- alongside a band of fellow survivors ...
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YouTube Forges New 'Red Diamond Creator Award' For Channels With 100 Million Subscribers
YouTube has partnered with renowned crystal brand Baccarat to forge its latest creator award -- the so-called Red Diamond Creator Award, which will be delivered to channels that have surpassed 100 million subscribers.
Thus far, there are only two channels that fit the bill: Bollywood record label and production company T-Series, and gaming and commentary star Felix 'PewDiePie' Kjellberg -- both of whom were engaged in an at-times-nasty spat earlier this year for the title of YouTube's most-subs
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Bart Baker Says He's Quitting YouTube, Moving To China To Pursue Social Superstardom
YouTube stalwart Bart Baker's career has taken a wildly unexpected turn.
Baker, 33, who has amassed 10 million subscribers and 3.3 billion lifetime views on the strength of his irreverent music video parodies of Taylor Swift and Justin Bieber, says he has quit YouTube, Vice reports. Baker has long made known his disdain for the platform in the wake of the Adpocalypse, when many creators saw their ad revenues plummet, and his last YouTube video was posted roughly one year ago.
And now, Bake...
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Asian Drama-Focused Streaming Service Viki Acquires 19 Of Shuttered DramaFever's Series
Almost exactly one year after Korean drama streaming hub DramaFever was shuttered, 19 of its series will become available once again on streaming service Viki.
Viki, which launched in 2007, has a library of more than 1,000 Asian dramas and movies that viewers can watch for free, if they're also willing to watch ads -- or for $4.17 per month ad-free. It's bringing on more than 50 shows, including Heirs, the very first series DramaFever co-produced, thanks to new licensing deals with South Ko...
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Patreon Eyeing Providing Loans, HR Support, Health Care To Creators, CEO Says
In the future, Patreon could hand out financial loans to digital artists in order to jumpstart their creative ventures, CEO Jack Conte shared at a panel in Los Angeles.
The move, if enacted, would give creators yet another monetization channel on the platform, which enables artists of every stripe to collect subscription revenues in exchange for myriad perks. In addition to loans, Patreon is also thinking about ways in which it might provide health insurance and HR support to creators on its pl
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YouTube Violinist Lindsey Stirling Drops 'Artemis', Her Fifth Studio Album
YouTube violinist Lindsey Stirling has released her fifth studio album, Artemis -- named for the ancient Greek goddess of the moon.
Stirling, who is signed to BMG, says the album's artwork was inspired by anime and thematically serves as a statement on reclaiming one's light after overcoming grief. Artemis features 13 tracks, including her most recent single, The Upside, which features vocals by singer/songwriter Elle King; title track Artemis (2 million views); album opener Underground; and ...
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YouTube Media Critic Lindsay Ellis Announces Debut Novel 'Axiom's End'
Video essayist and noted media critic Lindsay Ellis, whose deep dives into works like Game Of Thrones and myriad Disney classics have garnered 788,000 YouTube subscribers, is set to enter the creative field with her debut novel.
Ellis, 34 announced the venture -- titled Axiom's End -- yesterday on Twitter. The book, published by St. Martin's Press and currently available for preorder, is an alternate-history first contact adventure about a young woman who becomes the sole point of communi...
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YouTube Millionaires: Emma Marie Is A High-School Sophomore Setting Herself Up For A YouTube Future
Fifteen-year-old Emma Marie's whole family is on YouTube. The Ohioan-turned-Floridian teen got her start in 2015, starring alongside her younger sister Ellie on their family's shared channel. Then, in 2016, she branched off to host her own channel, where she immediately began treating viewers to looks at the latest fashion from trendy brands like Aeropostale and Rue 21.
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David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual 'Streamys Brand Awards'
The finalists have been announced for the second annual Streamys Brand Awards -- an expansion of the flagship Streamy Awards that commemorates brand advertising innovation in the digital industry.
The winners of the Streamys Brand Awards will be announced at the NewFronts West, a West Coast iteration of the Interactive Advertising Bureau's (IAB) long-running NewFronts marketing showcase in New York. The awards will be held on Sept. 11 at NeueHouse Hollywood, hosted by ClevverTV's Emile Enni...
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YouTube Debuts Third-Ever Vertical 'Fashion,' Bringing Together Content Creators And Brands
YouTube's newest vertical has officially made its runway debut.
YouTube.com/Fashion, the platform's third vertical after Music and Gaming, is now live, offering content from YouTube's top fashion and beauty creators, content from industry leaders, and catwalk live streams of the newest collections from major events like New York Fashion Week (which begins tomorrow).
Visit Tubefilter for more great stories.
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Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures
Ryan ToysReview, arguably the biggest children's channel on all of YouTube, which has subsequently spawned a global multimedia empire, has become the subject of a complaint filed with the Federal Trade Commission, alleging that it has deceived children through sponsored videos that look and feel like organic content.
Ryan ToysReview is headlined by seven-year-old Ryan Kaji, whose kid-friendly charisma has garnered a staggering 21.4 million subscribers and 31.8 billion lifetime views. The fili...
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Viacom Digital Studios Readies Facebook Watch Slate With Grace Helbig, MatPat, Joey Graceffa
Viacom Digital Studios (VDS) is adding to its Facebook Watch slate with big-ticket collaborations between its flagship brands such as Awesomeness, Comedy Central, and Nickelodeon with veteran digital influencers like Grace Helbig, MatPat, and Joey Graceffa.
VDS unveiled the first slate for Facebook Watch at its NewFronts presentation this spring, including MTV's Drag My Dad and Nickelodeon's Throw Back With Nickelodeon. The shows are created in via Facebook's creator incubation program...
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Canadian YouTube Giant WatchMojo Invests In Digital Video Festival 'Buffer'
Buffer Festival, the Canadian content festival for digital luminaries, has announced a strategic partnership with and investment from WatchMojo -- the Montreal-headquartered YouTube goliath whose listicles and network of channels have garnered 35 million subscribers and 325 million monthly views.
As part of the partnership, Buffer Festival has renamed the first day of the festival -- formerly known as its Insight Series -- Context At Buffer. Context TV is the name of WatchMojo's spin-off bran...
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Studio71 Buys 50 OTT Streaming Services From Unreel Entertainment
Studio71 has acquired more than 50 OTT apps from Unreel Entertainment, a white label tech company that enables creators and publishers to build their own streaming services.
The apps acquired span various content categories -- including cars, comedy, lifestyle, gaming, and kids and family, according to Studio71, and have garnered millions of downloads and tens of millions of monthly views. Some of the top-performing properties included within the acquisition are Throttle.TV for auto enthusiasts
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Target Launches #TargetTalent – A Yearlong Influencer Initiative With Lauren Giraldo, Try Guys' Ned Fulmer, And More
Target is pushing into the influencer marketing space in a major way, after hosting its first NewFronts presentation this spring (where it announced a complete rebrand of its in-house media agency, Roundel). At the same time, Target also tapped digital vet Karyn Spencer to serve its first-ever director of talent partnerships and influence marketing, overseeing relationships with traditional celebrities and digital creators on the retailer's behalf.
On social media in recent days, a fleet of s...
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YouTube Will Pay $170 Million, Make Sweeping Changes To Children's Content In FTC Settlement
The Federal Trade Commission's (FTC) investigation into YouTube is officially over. This morning, in tandem with the commission's announcement that it will fine YouTube a record $170 million for alleged violations of a child data privacy law, the platform revealed it intends to make several sweeping changes to its business practices as part of the settlement.
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The Obamas' Digital Media Firm Hires HBO's Ada Chiaghana To Head Development, Production
The Obamas' digital media company, Higher Ground, has hired a former top HBO exec to oversee development and production.
Ada Chiaghana was tapped as Higher Ground's VP of development and production, after having previously served as a creative executive in HBO's original programming department, Deadline reports, where she oversaw half-hour series such as Los Espookys and Silicon Valley. At Higher Ground, Chiaghana will report to co-heads Tonia Davis and Priya Swaminathan. Prior to joi...
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Vice News To Merge With Viceland Amid Layoffs At Latter, Pivot Away From Entertainment
Viceland, Vice's three-year-old linear cable channel operated in conjunction with A+E Networks, has undergone 15 layoffs amid a pivot away from entertainment content and toward harder news programming.
The cuts took place last week, The Wall Street Journal reports, and impacted multiple departments including programming, marketing, and research. To this end, Vice is merging its Viceland division with Vice News. Vice has added staffers to the latter unit amid cuts at the former, according to ...
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YouTube Hands Out Grants To 8 Indian Creators As Part Of $20 Million 'Learning Fund'
At the second annual New Delhi gathering for EduCon -- a conference series organized by YouTube globally that seeks to connect 'EduTubers' with pertinent resources and one another, which was attended by 200 creators -- the video giant doled out grants to eight education-focused vloggers.
The funding was part of the greater YouTube Learning Fund -- a $20 million commitment to grants for education-focused content creators that YouTube announced last October.
The winners, per India Today, inclu...
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Creators Going Pro: Alexandra Goedecke Aims To Spark Self-Confidence With Her “Girly Talk”
Alexandra Goedecke wants to tell girls all the things they need to -- and yet so rarely -- hear.
On Instagram, where she has 165K followers, she brands herself as her fans' "big sister," as someone they can come to for answers to burning questions like, "How do you tuck in a T-shirt so it actually looks cool?" and "How can I kill a chin pimple fast, because I have a job interview tomorrow morning?" But all the questions girls and women ask her, and all the answers she gives, reall...
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LAPD Won't File Charges Against Brooke Houts, The YouTuber Who Hit Her Dog In A Vlog
Brooke Houts, the YouTuber who accidentally uploaded a vlog in which she appeared to hit and spit on her pet Doberman, will not face charges of animal abuse. Furthermore, Houts will presumably be allowed to retain ownership of the dog, Sphinx.
The Los Angeles Police Department told BuzzFeed that it had closed its case against Houts after determining that no crime had been committed. "Animal Task Force looked into the matter -- obviously they saw the video the public had seen. They determined...
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TikTok Forges Multi-Year NFL Pact Comprising Official Account, Hashtag Challenges
The National Football League (NFL) has forged a multi-year partnership with short-form video app TikTok that will see the league creating an official account on the burgeoning platform.
On its new channel, the NFL will produce packaged highlights, sideline moments, and behind-the-scenes footage. Furthermore, the NFL will make use of one of TikTok's signature trends: the hashtag challenge. The partnership will also include branded opportunities for marketers to activate around ensuing content....
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Influencer Merch Maker Teespring Hires New VP Of Finance, Chief Of Staff
Teespring, the merch platform that operates (global) integrations with YouTube -- and more recently, Twitch -- has announced two new hires today: VP of finance Conrad Brandt and chief of staff Wendy Mazzoni.
Both Brandt and Mazzoni are Silicon Valley vets, with Brandt most recently overseeing acquisitions at digital storage startup Access Information Management, while Mazzoni previously oversaw employee operations at CBD brand Octavia Wellness ahead of its acquisition by cannabis startup Ca...
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YouTube Has Removed 100,000 Videos, 17,000 Channels After Implementing June 'Hate Speech' Policy
In a corporate blog post shared today following YouTube CEO Susan Wojcicki's letter to creators about the importance of an open platform, the company launched a four-part series in outlining its multi-pronged plan of attack against harmful content: remove it, raise authoritative voices, reward trusted creators, and reduce the spread of content that brushes up against policy lines.
The first installment of the blog series focuses on the 'removal' component -- where YouTube says it has redo...
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Logan Paul, KSI Set Nov. 9 As Date For Boxing Rematch, Livestreaming Exclusively On DAZN
Weeks before Logan Paul and KSI stepped into the ring at Manchester Arena for their self-described "YouTube world boxing championship," the duo had already begun teasing their audience about a potential rematch. And when their much-hyped three-minute match ended in a draw, it seemed perfectly poised to whip fans' second-fight fervor into a frenzy.
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YouTube Now Requires Creators To Manually Approve Crowdsourced Video Translations To Clamp Down On Trolls
YouTube has made a significant change to the way that video translations can be crowdsourced after it found that participants were using the Community Contributions feature to harass and troll.
Under the new rules, contributed translations -- which can be furnished by fans across the globe -- must be manually approved by creators in every instance. The issue was most recently brought to light by a U.K. YouTube commentary creator named JT (350,000 subscribers), who was the victim of a harassmen...
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Condé Nast Entertainment Doubles Down On Facebook Watch With Jackie Aina Series
Longstanding beauty tome Allure has tapped Jackie Aina to host a new Facebook Watch series titled Beauty Detective.
The eight-part investigative series will see the hilarious beauty vlogger -- who recently released a palette collaboration with Anastasia Beverly Hills -- exploring the internet's most viral beauty hacks, myths, and trends. It marks Allure's first original Facebook Watch show, but the fourth such show to emerge from the video division of Allure's parent company, Conde Nast ...
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Insights: Netflix Triples Down On Oscar-Season Strategy, And It Matters More Than Ever
After bagging four Oscars last season, at prodigious cost, Netflix will make the Motion Picture Academy a bunch of offers this year that it really hopes members can't refuse. And with big new competitors looming everywhere, the success of those offers matters to Netflix more than ever.
Last year, Netflix's Oscar hopes rested on a Spanish-language period arthouse film, a star-studded horror genre pic, and an anthology of pitch-dark comic Western shorts. This year, its awards candidates are mor...
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Amid Reported FTC Investigation, YouTube Announces New 'YouTube Kids' Website
YouTube has not yet publicly settled with the Federal Trade Commission (FTC) with respect to a reported investigation into issues surrounding underage users, but the video giant said yesterday that it was launching a new website for YouTube Kids -- which previously only existed in app form.
The FTC is reportedly in the late stages of investigating YouTube for violating privacy laws. YouTube collects information about its users for ad targeting purposes, but the 1998 Children's Online Privacy ...
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YouTube Re-Bans InfoWars Channel After It Temporarily Circumvented The Site's Terms Of Service
YouTube has re-banned a channel from Info Wars, the far-right American conspiracy theory website owned by Alex Jones, after it temporarily reappeared on the platform by circumventing YouTube's terms of service yesterday.
The channel, dubbed War Room, became active again yesterday, Vice reports. On War Room, which is aimed at afternoon commuters, host Owen Shroyer uploaded several videos -- with the first titled Breaking! YouTube CEO says 'Alex Jones' and 'Infowars Ban Is Over. -- before ...
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Twitch Poaches Top YouTube 'Fortnite' Player Nick Eh 30 For Exclusive Livestreaming Deal
Just a few weeks after losing its top streamer Ninja to Microsoft's livestreaming platform Mixer, Twitch has poached one of YouTube's eminent Fortnite streamers: Nick Eh 30.
The creator, whose real name is Nicholas Aymoony, has 4.6 million subscribers and nets between 15 and 20 million views per month on YouTube. He will continue to upload videos to his channel, but beginning Sept. 1, will livestream exclusively on Twitch. The deal is primarily a way for him to reach a new audience, he told...
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YouTube Premium Makes 'Cobra Kai' Free To Kick Off AVOD Era, Unveils New European Slate
YouTube says it's cutting the ribbon today on the AVOD era of its original programming -- the decision to make all Premium programming free first announced in November that will officially roll out on Sept. 24.
To celebrate the occasion, YouTube is releasing today the first season of its acclaimed Cobra Kai series in front of the paywall. And on Sept. 11, YouTube will release season two of Cobra Kai in front of the paywall for a limited time, too. Production on season three will begin immi...
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Eva Gutowski Stars In PETA Campaign Urging Fans Not To Visit Marine Parks, Aquariums
Eva Gutowski, the YouTube star whose MyLifeAsEva channel has clocked a stunning 10.4 million subscribers, is the latest digital star to hop on the PETA train.
Gutowski is starring in a new campaign for the animal rights organization to urge fans not to visit marine parks like Seaworld, aquariums, or to pay for 'swim with dolphins' sessions. In the print ad, Gutowski is pictured trapped in a glass tank, as if she were a dolphin in one of the aforementioned facilities. The ad's tagline stat...
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YouTube Expands New “Borderline Content”-Hunting Algorithm To The U.K.
In January, YouTube introduced a new algorithm trained to hunt down "borderline content," aka videos that don't actually violate its Community Guidelines, but which can still "misinform users in harmful ways." The algorithm doesn't remove said videos from YouTube, but instead prevents YouTube's recommendation algorithm from spreading them.
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What's The Point Of Web Fests?
While web series are no longer the new kid on the internet block, the idea of celebrating them as a format of their own still confounds people. Tribeca and Cannes are known entities, famous for catapulting films from Steven Soderbergh and Quentin Tarantino into the spotlight and offering the ability to rub shoulders with celebrities at glitzy parties, but digital episodic creators still struggle to answer the question: "What's the point of a web fest?"
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Select Management Signs Andrea Russett, Olympic Hopeful Sky Brown, 'Pose' Star Johnny Sibilly
Select Management Group, one of the most illustrious talent management first in the digital space, has added to its roster with figures from the traditional entertainment and sports realm. At the same time, the firm has hired two new managers to round out its staff.
In terms of digital-native talent, Select has signed actress and producer Andrea Russett -- who headlines a flourishing YouTube channel with 3 million subscribers and has also appeared in the feature Mike And Dave Need Wedding Dat...
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MatPat's Alternate Reality Game 'The Theorist Gateway' Has Amassed 400,000 Unique Players
Matthew Patrick, the YouTube vet who chats about mysteries and puzzles on the internet, film, and video games across two channels -- The Game Theorists (12 million subscribers) and The Film Theorists (7.8 million) -- is seeing massive numbers with The Theorist Gateway, his 10-month-old alternate reality game (ARG).
The free, global ARG (an ARG is a puzzle of sorts that spans the reaches of the internet, and also extends into the real world) has amassed 400,000 unique players since its inceptio...
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TikTok Reportedly Piloting New Ad Product, An Audience Network, In Asia
TikTok is reportedly piloting a native audience network for advertisers in Asia -- a new advertising product that enables advertisers to buy ads from TikTok that would air off the platform on third-party apps while harnessing TikTok's targeting technology.
AdWeek first reported the discovery of the audience network test in the East Asian market, citing developer documents for TikTok in China and Japan -- where it counts a collective 260 million users. TikTok is by no means the first platform to
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Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics
YouTube's resident a cappella supergroup Pentatonix has just forged a year-long partnership with RCA as the electronics company kicks off promotion for its 100th anniversary.
The campaign has been dubbed 'RCA Magic Moments', and serves to commemorate the fact that RCA pioneered the first radio, music records, and television sets, it says. Accordingly, on their current tour, Pentatonix sung "Happy Birthday" during a stop in Washington, and then brought her backstage for a meet-and-greet ...
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Amid Objective Content Controversies, Susan Wojcicki Defends “Openness” Of YouTube Platform
YouTube CEO Susan Wojcicki today shared her quarterly update letter with creators -- though this iteration honed in on a single philosophical conundrum: how YouTube approaches "openness," Wojcicki writes, "and how we balance that with our responsibility to protect the community."
Wojcicki defended the nature of an open platform, even as many community members and observers have railed against YouTube for the kind of hate speech and harassment that has proliferated on the platform in rece...
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YouTube Premium Shares Trailer For Claire Wineland Documentary
YouTube Premium has unveiled the trailer for Claire -- a previously-announced documentary that will chronicle the late vlogger Claire Wineland's fight against cystic fibrosis.
The 21-year-old, who spent thousands of hours in hospitals and even came back to life after being pronounced dead, also took to YouTube to share her story and advocate for others battling terminal illnesses, where her vlogs have garnered nearly 380,000 subscribers.
The film, premiering on Wineland's channel on Sept....
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Fullscreen Signs Jack Douglass, Mango Street, Tamera Kissen To Fully-Managed Talent Unit
Fullscreen has added five creators to its 360-degree talent management roster -- a division of the company that shepherds the careers of top stars in every aspect of their careers, including film, television, publishing, podcasting, music, and more.
Four of the signees are completely new to Fullscreen, including Mango Street, Tamera 'Tee' Kissen, Lauren Esposito, and Harry Raftus. At the same time, veteran YouTube comedian and commentator Jack Douglass (4.6 million subscribers), who was form...
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Famebit Founders Raise $2.2 Million For Native Podcast Ad Startup 'Podcorn'
The founders of Famebit -- an influencer marketing startup subsequently acquired by Google -- are looking to bring their expertise to the podcast space with a new company called Podcorn.
Podcorn, a self-service marketplace that connects podcasters and brands for native advertising, has closed $2.2 in seed funding. The round was led by Global Founders Capital, with participation from Bessemer, 500 Startups, Alumni Ventures Group, Correlation Ventures, and creator-focused venture group Next 10 Ve
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James Charles Leaks Own Nude Photo Amid AT&T Hack Affecting Several Creators
In what has become a disturbing trend, James Charles is the latest celebrity to leak their own nudes in the wake of a hack attack -- following similar forced disclosures by Bella Thorne and Whitney Cummings.
"Just in case I ever get hacked again, here's the only nude I've ever taken," the 20-year-old tweeted over the weekend, with a link to a mirror selfie showing off his nude rear. "Can't threaten me with it now. Get a life."
Charles also isn't the only YouTuber to be hacked i...
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Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers
The Estee Lauder Companies, one of the biggest behemoths in the global beauty industry, has gone all in on influencers.
On its fourth quarter earnings call on Monday, president and CEO Fabrizio Freda said that the company significantly ratched up its overall marketing spend in the fourth quarter, "mainly now in digital," The Drum reports. And of that digital marketing spend, "75% of our investment now is in digital social media influencers and they're revealing to be highly productive....
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Quibi Parts Ways With Partnerships, Distribution Head Months Prior To Launch
Amid a reorganization on its partnerships and distribution team, Quibi has let go of one of its top execs months prior to its launch.
Tim Connolly, who formerly served the head of partnerships for Jeffrey Katzenberg's mobile video startup, is no longer with Quibi, after joining the company from Hulu late last year. Connolly's role included spearheading distribution deals with major telecom companies for Quibi programming on their devices. He had also contributed to the negotiation of $100 mil...
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