How the Paycheck Protection Program can save your agency, and your clients  

The CARES act is a bridge that many of us need to keep our agencies functioning and there’s every reason you should apply for this program today. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 14:47:12

Can we trust automation in a time of crisis?  

Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this one. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 10:33:50

Google ends support for data-vocabulary.org structured data in rich results  

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 09:11:17

Amazon rolls out product targeting for Sponsored Display  

The new product discovery targeting is available for U.S. sellers. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 05:21:48

Facebook rolls out hours and services update for COVID-19 communications  

There are a number of ways to communicate virus-related updates to customers on the platform. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 02:39:04

New official Google advice on generating structured data with JavaScript  

Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this. Please visit Search Engine Land for the full article.

what do you think? 2020-04-03 01:35:56

What location data can tell us about the COVID-19 pandemic  

Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards. Please visit Search Engine Land for the full article.

what do you think? 2020-04-02 15:52:25

SMX Overtime: How to run effective top-of-funnel search campaigns  

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience. Please visit Search Engine Land for the full article.

what do you think? 2020-04-02 07:14:38

Video: 8 takeaways for B2B advertisers in the time of COVID-19  

B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains. Please visit Search Engine Land for the full article.

what do you think? 2020-04-02 05:12:03

SEO for recreational and commercial vehicles in a COVID-19 world  

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Please visit Search Engine Land for the full article.

what do you think? 2020-04-02 01:39:34

Marketers surveyed say they would choose Google Ads over SEO if they had to  

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full article.

what do you think? 2020-04-02 01:29:24

Support for SpecialAnnouncement schema is coming to Google search  

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 14:45:07

Coding for SEO: Using JavaScript to track COVID-19  

An explanation of asynchronous JavaScript using Fetch API for getting JSON data to the screen. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 14:37:23

The Tiger King used illicit SEO tactics to mislead searchers  

Joe Exotic renamed his traveling tiger show to imitate his biggest competitor — it didn't end well for him. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 10:34:51

Video: Dawn Anderson on Google BERT and what comes next  

Want to know more about BERT and how search engines use it? You can even learn how SEOs are using it. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 09:11:18

Google Ads ends monthly campaign budget test  

Any campaigns using it will be switched to daily budgets. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 06:44:35

Should you continue to solicit reviews during the outbreak? Local SEOs disagree  

There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 05:07:42

Paid search ad copy strategies during coronavirus  

Why you should reexamine your PPC ad messaging now. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 03:42:03

Did you know that over 60% of organic site visits come from mobile?  

Websites should be mobile-first and not just responsive. Please visit Search Engine Land for the full article.

what do you think? 2020-04-01 02:25:43

Small and mid-sized Google Ads agency partners to lose dedicated ad rep support  

The change is “part of a routine review,” according to the company said. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 20:16:49

Google creates best practices guides & support for health organizations around COVID-19  

Google is offering more guidance and support to those in the health space.. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 14:58:16

Next up: PPC experts join Live with Search Engine Land  

We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 11:38:16

Coding for SEO 101: Understanding source code, compressed code and compiled code  

Why can’t computers read human language? Why do some source files look like crazy character noise? Are computer programmers magicians? Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 07:19:16

Google webmaster conference videos now available  

Did you miss this Google event? Well, now you can watch most of the Google talks. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 07:11:42

Desktop search is rising amid the work-from-home surge  

Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 07:08:30

Communication tips for local businesses during COVID-19  

Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 06:23:48

Setting up a Microsoft Audience ads campaign  

LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 03:59:28

Google updates its ads policy for inappropriate content to include 'public health emergency'  

The change to the sensitive events section of the policy is effective immediately. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 03:45:17

SMX Overtime: How to manage and optimize B2B accounts  

PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 03:07:12

Google Posts, 'temporarily disabled,' now back  

Marketers had been having trouble with Posts over the past two weeks. Please visit Search Engine Land for the full article.

what do you think? 2020-03-31 01:53:39

Google My Business: When should you use 'special hours' vs. 'temporarily closed'?  

A discussion with Google My Business Gold Product Expert Krystal Taing. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 12:59:41

SMX Overtime: Creating a video-first content strategy  

SMX West speaker Joey Daoud explains why it’s worth the time to go back and optimize older videos on YouTube. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 11:53:17

Video: Kevin Doory on difference between traditional SEO and local SEO  

He also shared some fun tips on Google My Business. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 10:29:33

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem  

As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 09:53:51

Live with Search Engine Land: Local SEOs talk 'buggy' Google My Business, COVID-19  

Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 07:03:55

Google Search Console adds performance report and email preferences  

Google added new controls for Search Console. The SEO community will welcome these new preferences. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 06:07:29

Microsoft Advertising expands UI redesign to more pages  

Includes a new overview dashboard for Manager accounts. Users can apply for preview access. Please visit Search Engine Land for the full article.

what do you think? 2020-03-30 02:54:21

Tell us: How are you pivoting during the COVID-19 crisis?  

We want to hear from our community about the creative tactics you’re using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times. Please visit Search Engine Land for the full article.

what do you think? 2020-03-27 15:05:23

Did you know that users' gazes follow a pinball pattern?  

Eye tracking studies uncovered a "pinball pattern" in users' gazes. Please visit Search Engine Land for the full article.

what do you think? 2020-03-27 11:27:03

Google pledges $340 million in Google Ads credits for SMBs  

The credits will be available for eligible active advertisers “in the coming months.” It is also expanding ad grants for COVID-19 public service announcements. Please visit Search Engine Land for the full article.

what do you think? 2020-03-27 07:23:38

Search marketers are volunteering services, support to help small businesses get through COVID-19  

Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses. Please visit Search Engine Land for the full article.

what do you think? 2020-03-27 02:10:35

Will Facebook's massive usage increases (eventually) turn into revenue?  

The pandemic is helping the company repair its public image. Please visit Search Engine Land for the full article.

what do you think? 2020-03-27 01:53:26

Businesses should limit, not disable, their sites during temporary closures, Google says  

A full takedown can result in losing Search Console data and make it more difficult to ramp back up. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 20:47:26

Now, analyze more accounts in Google Ads Report Editor  

Run reports for up to 200 accounts in a Manager account. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 18:36:41

Compare ad management software for Google Shopping, Amazon, and more  

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 14:55:52

EU Android search choice screen's impact delayed due to COVID-19  

Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased demand. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 10:33:57

Small agencies brace for impact, but say remote work isn't slowing them down  

Many expect client budget and project changes will have a negative effect on their businesses. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 09:53:49

Pinterest rolls out new commerce features for retailers as search volume climbs  

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 08:50:49

The new contextual ad targeting works, study says  

A new study looks at how contextual relevance of ads to content influences consumers. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 03:52:53

Explaining the Chrome 'explainers' for advertising without third-party cookies  

Although the "privacy sandbox" from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it's headed. Please visit Search Engine Land for the full article.

what do you think? 2020-03-26 02:10:36

COVID-Consumers: Pessimistic, but spending more online  

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 22:52:35

How B2B companies can be proactive about managing paid media during COVID-19  

To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn’t tone deaf to the crisis. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 15:01:06

Google turns on 'mark a business temporarily closed' for business owners on GMB  

The tool is under ‘Close this business on Google.’ Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 13:31:58

Google Podcasts gets a redesign and iOS rollout  

The new design features an Explore tab with recommendations based on the listener’s interests. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 10:51:19

Pivoting and planning for a future after COVID-19  

SEOs share what they're doing to help clients adapt to business during and after the pandemic. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 09:55:55

Live with Search Engine Land to talk Google My Business with local search pros  

The session will explore what these leading local SEOs are seeing in the market, the top customer challenges and what local marketers should focus on right now. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 08:46:54

Video: Hamlet Batista on scaling and automating SEO with code  

Yep, we even talked a bit about using Python here. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 07:49:51

Social platforms cut streaming quality as 'social distancing' wages on  

Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven’t already. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 07:36:13

Pro Tip: 3 important XML sitemap checks to improve your SEO  

Evaluate what important URLs are missing, what needs to be removed and asses how Google indexes your XML sitemap URLs. Please visit Search Engine Land for the full article.

what do you think? 2020-03-25 06:55:29

Winners and losers: How COVID-19 is affecting search behavior  

Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. Please visit Search Engine Land for the full article.

what do you think? 2020-03-24 17:31:25

Reducing digital marketing due to COVID-19? Read this first  

Here’s some advice about being hands-on with paid search accounts and mindful of your content during this time of uncertainty. Please visit Search Engine Land for the full article.

what do you think? 2020-03-24 15:30:40

Summer Olympics postponement further shakes 2020 ad spending expectations  

The postponement will impact digital as well as TV ad spending plans. Please visit Search Engine Land for the full article.

what do you think? 2020-03-24 03:36:35

Pro Tip: How to fix 3 not so obvious crawl errors  

Index bloat impacts performance as well as misconfigured trailing slashes and soft 404s. Please visit Search Engine Land for the full article.

what do you think? 2020-03-24 02:48:42

Yelp announces fundraising partnership with GoFundMe to support local businesses  

Donate buttons will appear on profiles in selected categories by default. Please visit Search Engine Land for the full article.

what do you think? 2020-03-24 02:30:06

Google My Business not functioning as expected under the strain of coronavirus  

Many updates are taking considerably longer than normal. Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 15:56:46

Bing adopts SpecialAnnouncement structured data for COVID-19  

The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates. Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 13:29:48

Video: Max Prin on technical SEO tools and PWAs  

Did you know that sometimes when you build SEO tools it helps you learn more about how search works? Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 10:39:25

Google intros open testing ads, new asset reporting and more for App campaigns  

The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks. Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 07:31:17

Corona to COVID: How Google's 'corona' results page has evolved  

In less than a month, the SERP has shifted from brand results to one focused on the coronavirus outbreak. Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 06:59:52

E-commerce ad spend doubled as social distancing behavior took hold  

Will the pace continue amid supply chain challenges? Please visit Search Engine Land for the full article.

what do you think? 2020-03-23 02:56:05

Yelp sees huge decline in restaurant demand, offers $25MM relief package  

Yelp is seeking to become a hub for “virtual local businesses” during the coronavirus outbreak. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 08:22:14

Google's right-sidebar featured snippets are no more  

The featured snippet variant now appears in Google's main results column, as the company announced in January. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 08:13:26

Bing launches new portal for URL and content submission APIs  

Check out this new site from Bing to find everything you need to know about the two APIs. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 05:25:09

How Google close variants brought broad match to every match type  

Most of us won't weep about the death of broad match but we will miss the days of total match type control. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 04:03:31

Using SEO to help people find more info on Novel Coronavirus COVID-19  

The global pandemic is also a lesson in good keyword research for publishers. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 02:39:03

Google temporarily disables local reviews  

The company has hit pause on review creation or responding for now. Please visit Search Engine Land for the full article.

what do you think? 2020-03-20 01:36:02

Live With Search Engine Land: Top SEOs talk shop, social distancing with Barry Schwartz  

Tune in March 23 for our livestreamed meetup with Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 15:12:06

COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis  

Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 14:17:40

Coronavirus: Emarketer lowers global ad spend projections for 2020  

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 13:52:42

Pro Tip: How to develop a content calendar that's relevant with creative leeway  

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 08:35:24

A look at Google's recent COVID-19 related policies in search  

It's critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 03:48:26

Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak  

The crisis may become a breakout moment for Nextdoor. Please visit Search Engine Land for the full article.

what do you think? 2020-03-19 03:19:11

Make the most of your search budget with call analytics  

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 18:03:53

Optimizing paid search and Amazon campaigns for seasonality  

Planning ahead (even in a time that’s anything but “normal”) can help ensure your business is best positioned for your peak periods. Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 12:56:30

Search Engine Land Awards Deadline Extension Due to COVID-19  

Due to the current situation with COVID-19, we will be extending our submission deadlines to give applicants more time. Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 11:54:28

Video: Martha van Berkel talks about structured data  

Does adding schema help improve your search rankings? Google says no but… Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 11:45:51

SMX Overtime: Creating great content, FAQs and how to navigate approval limitations  

Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more. Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 08:23:36

Brands, especially restaurants, need FAQs and 'coronapages' fast  

There are a number of common questions your customers are probably asking in search that aren’t being answered. Please visit Search Engine Land for the full article.

what do you think? 2020-03-18 01:32:36

Sellers start feeling the strains on Amazon's fulfillment systems  

The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google. Please visit Search Engine Land for the full article.

what do you think? 2020-03-17 13:23:18

Yahoo and other Verizon-owned search sites favor Verizon media properties [Study]  

Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself. Please visit Search Engine Land for the full article.

what do you think? 2020-03-17 09:58:45

Questions to ask before you buy an enterprise SEO platform?  

Here are a few questions companies should ask themselves before exploring a purchase. Please visit Search Engine Land for the full article.

what do you think? 2020-03-17 03:18:59

Schema.org adds COVID-19-related structured data types in version 7.0  

"SpecialAnnouncement" and "eventAttendanceMode" can help businesses provide event updates in the search results. Please visit Search Engine Land for the full article.

what do you think? 2020-03-17 01:01:50

Video: Tony Wright on SEO attribution and reputation management  

Learn from this industry vet about some fundamental SEO topics. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 13:11:26

COVID-19 and corporate social responsibility in search engine marketing  

Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19's effect on your typical marketing traffic. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 11:49:56

Google to show which local businesses 'temporarily closed' in Search, Maps amid coronavirus outbreak  

Local data accuracy becomes critical at a time like this. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 10:58:56

Bing's COVID-19 tracker filters data, news and video by region  

'Coronavirus' results pages have become ad-free resource hubs on Bing, Google and other search engines. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 08:26:37

Google now showing 'specialists' tab in health condition knowledge cards on mobile  

This update to Google's health condition cards in mobile search results will benefit patients seeking help for certain medical conditions. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 04:25:19

More PPC advertisers pause campaigns amid coronavirus upheaval  

For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures. Please visit Search Engine Land for the full article.

what do you think? 2020-03-16 02:46:35

Google helping to build pilot coronavirus testing website  

The White House is working with Google to build a website that enables people to find nearby drive-through COVID-19 testing sites. Please visit Search Engine Land for the full article.

what do you think? 2020-03-13 15:43:45

Data suggests there's still no corporate or brand bias in Google results  

Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated. Please visit Search Engine Land for the full article.

what do you think? 2020-03-13 12:45:22