Automation isn't about what machines can do for you, it's about what you can do together  

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don't take an active role in guiding those advancements. Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 16:58:52

Google Ads to roll out dynamic exclusion lists in coming weeks  

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 13:47:40

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday's daily brief  

Plus, the business imperative behind inclusion and diversity Please visit Search Engine Land for the full article.

what do you think? 2021-04-15 07:33:29

Google Ads rolling out auto-applied recommendations  

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.

what do you think? 2021-04-14 09:29:39

Tips from the pros at SMX Create; Wednesday's daily brief  

Plus, competitors and regulators are sounding off on FLoC. Please visit Search Engine Land for the full article.

what do you think? 2021-04-14 01:11:49

Google tips the scales in its own favor–but do marketers care?; Tuesday's daily brief  

Plus, how inclusion leads to diversity in marketing Please visit Search Engine Land for the full article.

what do you think? 2021-04-13 08:32:07

The 2021 Search Engine Land Awards are open for entries  

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards. Please visit Search Engine Land for the full article.

what do you think? 2021-04-13 07:58:41

Video: Fay Friedman on duplicate content, featured snippets & people also ask  

In part one we spoke about e-commerce SEO vs property management SEO and here is part two. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 14:55:59

The business imperative behind inclusion and diversity  

"Without talent you don’t have an agency," said Dr. Tucker. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 13:36:22

SMX Create is happening tomorrow… don't miss out!  

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 10:05:09

Marketers not surprised by Google's 'Project Bernanke', 'Jedi Blue'  

But ideas differ on how it will affect the day-to-day working for paid search advertisers Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 09:38:39

In search of your most memorable moments; Monday's daily brief  

Plus, only YouTube and Reddit have seen much usage growth since 2019. Please visit Search Engine Land for the full article.

what do you think? 2021-04-12 05:37:09

How inclusion can lead to diversity in marketing and communications  

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Please visit Search Engine Land for the full article.

what do you think? 2021-04-10 15:11:05

Google released a new algorithm update, it's not a core update, it's a product review update; Friday's daily brief  

Also a bit on Google vs SEOs; the adversarial/evolutionary relationship. Please visit Search Engine Land for the full article.

what do you think? 2021-04-09 11:31:31

Google Search Console performance report image impression change  

Google changed how it counts impressions for image search in the performance reporting, you may notice a drop in impressions. Please visit Search Engine Land for the full article.

what do you think? 2021-04-09 02:40:48

Google announces product reviews algorithm update  

Google has released a new quality algorithm update that promotes outstanding product reviews. Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 14:46:22

The concerning future of the resilient keyword  

It’s time to rethink the role of the PPC keyword based on changes in user search behavior. Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 09:08:56

Looks like we made it: Regex finally comes to Search Console; Thursday's daily brief  

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

what do you think? 2021-04-08 08:25:33

Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday's daily brief  

Plus, Google’s new product leads and Yelp introduces a new diversity attribute for business profiles. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 14:55:49

Google Search Console adds regular expression support and more data filtering to Performance reports  

More ways to slice and dice your organic search data in Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 07:32:28

Google updates Merchant Center product data specifications  

This year's updates focus on improving the quality of product information across both paid and organic Shopping listings. Please visit Search Engine Land for the full article.

what do you think? 2021-04-07 06:04:14

Prabhakar Raghavan, Google's head of search appoints new leads  

Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 13:22:26

Yelp introduces a searchable Asian-owned business profile attribute  

In February, Yelp searches for Asian-owned businesses were up 130% YoY. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 04:37:46

Google Ads' continuous audience sharing is now available from sub-accounts  

When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account. Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 03:07:10

Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday's daily brief  

Plus, Facebook leaks 500 million users’ data Please visit Search Engine Land for the full article.

what do you think? 2021-04-06 01:53:21

Next week: Actionable, expert-led content training at SMX Create  

Attending SMX has never been easier or more affordable. What are you waiting for? Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 07:25:13

Video: Fay Friedman on e-commerce SEO vs property management SEO  

We also spoke about common issues found in many SEO audits. Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 06:26:03

Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday's daily brief  

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame Please visit Search Engine Land for the full article.

what do you think? 2021-04-05 03:07:09

What's new in search: zero clicks, algorithm updates and mobile-first indexing; Friday's daily brief  

Don’t miss the updated information from Google on the core web vitals and page experience update. Please visit Search Engine Land for the full article.

what do you think? 2021-04-02 16:52:23

Reputation attack sites have plummeted in Google, but can still harm  

Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Please visit Search Engine Land for the full article.

what do you think? 2021-04-02 12:10:41

The Martech Replacement Survey  

A lot has changed over the last year, but how has that affected the martech stack? Please visit Search Engine Land for the full article.

what do you think? 2021-04-01 17:29:19

Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday's daily brief  

Plus, Instagram engagement remains flat for brands Please visit Search Engine Land for the full article.

what do you think? 2021-04-01 07:18:12

Google's latest Maps and GMB features up the ante for competing platforms; Wednesday's daily brief  

Plus, Neeva is in beta testing and Twitter’s rumored community page feature. Please visit Search Engine Land for the full article.

what do you think? 2021-03-31 06:19:34

Microsoft Advertising announces Automotive Ads open beta in the US and UK  

This beta opens up the use of automotive feeds and the API for advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-03-31 04:11:43

Actionable SEO & PPC content training at SMX Create — just $149  

After a few focused hours, you'll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more. Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 18:09:24

Streaming is surging, and so are data collaborations  

TransUnion’s new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 10:19:47

Google expands its core web vitals and page experience update FAQs  

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 07:30:13

The next best thing to in-person marketing events and data storytelling; Tuesday's daily brief  

Plus, Facebook ads reach grew by 30% worldwide during the pandemic Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 01:41:24

Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB  

Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities. Please visit Search Engine Land for the full article.

what do you think? 2021-03-30 01:21:23

Long live small businesses and brand awareness with Prince Harry; Monday's daily brief  

Plus, Microsoft proposes feature to submit URLs directly from WordPress Please visit Search Engine Land for the full article.

what do you think? 2021-03-29 08:40:56

How to tell stories using data  

Actionable data storytelling strategies from Nancy Duarte at MarTech Please visit Search Engine Land for the full article.

what do you think? 2021-03-26 07:23:41

The big Google zero click debate; who is right?; Friday's daily brief  

Also we covered new Search Console features, Google Ads types and Microsoft Ads controls. Please visit Search Engine Land for the full article.

what do you think? 2021-03-26 04:10:06

Microsoft proposes method to automatically submit URLs from WordPress to search engines  

Microsoft wants to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines. Please visit Search Engine Land for the full article.

what do you think? 2021-03-25 16:10:42

Google crawl stats report data issue  

Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Please visit Search Engine Land for the full article.

what do you think? 2021-03-25 07:36:33

Microsoft Advertising introduces more automation via ad suggestions with auto-apply  

Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. Please visit Search Engine Land for the full article.

what do you think? 2021-03-25 07:02:51

Google adds practice problems and math solver structured data and Search Console reports  

Please visit Search Engine Land for the full article.

what do you think? 2021-03-25 05:52:31

Keep your presentation actionable and 5 other tips for a successful virtual session; Thursday's daily brief  

Plus, Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic Please visit Search Engine Land for the full article.

what do you think? 2021-03-25 01:29:23

Google announces global launch of property promotion ads for hotels  

Property promotion ads help hotels capture demand in users looking online for places to stay Please visit Search Engine Land for the full article.

what do you think? 2021-03-24 09:24:16

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review  

Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies. Please visit Search Engine Land for the full article.

what do you think? 2021-03-24 07:32:23

FLoC testing hits a snag in Europe; Wednesday's daily brief  

And, which is more difficult for brands, being authentic or conveying authenticity? Please visit Search Engine Land for the full article.

what do you think? 2021-03-24 02:46:33

Google's current FLoC tests aren't GDPR compliant  

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation. Please visit Search Engine Land for the full article.

what do you think? 2021-03-23 17:25:01

YouTube experiments with automated lists of products detected in videos  

Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Please visit Search Engine Land for the full article.

what do you think? 2021-03-23 13:44:27

4 local review trends to watch in 2021  

It's important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts. Please visit Search Engine Land for the full article.

what do you think? 2021-03-23 03:58:20

Changes are afoot, and this time they're going in the right direction; Tuesday's daily brief  

Please visit Search Engine Land for the full article.

what do you think? 2021-03-23 01:53:17

Zero-click Google searches rose to nearly 65% in 2020  

Efforts to regulate Google aren't making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile. Please visit Search Engine Land for the full article.

what do you think? 2021-03-22 15:02:30

Privacy AND targeted content: can they coexist?; Monday's daily brief  

Plus, how the NYT A/B tests headlines Please visit Search Engine Land for the full article.

what do you think? 2021-03-22 08:27:52

Lowest SMX rates expire Saturday — book now & save!  

Book now to secure your All Access pass for just $99! Please visit Search Engine Land for the full article.

what do you think? 2021-03-22 07:25:56

Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO  

We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO. Please visit Search Engine Land for the full article.

what do you think? 2021-03-22 01:35:47

Featured snippets went missing but have now returned; Friday's daily brief  

Plus video SEO tips and a new way to manage local reviews in Google Please visit Search Engine Land for the full article.

what do you think? 2021-03-19 11:27:12

Google clarifies the SharedArrayBuffer notification  

After much confusion, Google explained why it send out these notifications and what your next steps should be. Please visit Search Engine Land for the full article.

what do you think? 2021-03-19 02:04:58

Lowest SMX Create rates expire next week… book now for $99!  

This is your chance to learn how content can help you earn more organic traffic, execute more effective PPC campaigns, and generate greater profits. Please visit Search Engine Land for the full article.

what do you think? 2021-03-19 01:32:09

Can you believe we're talking about in-person events?; Thursday's daily brief  

Plus, Google blocked 3.1 billion ads that violated their policies last year Please visit Search Engine Land for the full article.

what do you think? 2021-03-18 15:02:22

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report  

The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year. Please visit Search Engine Land for the full article.

what do you think? 2021-03-17 06:52:06

Why the FTC didn't sue Google in 2013; Wednesday's daily brief  

Plus, everything we know about FLoC, and some good ole marketing humor. Please visit Search Engine Land for the full article.

what do you think? 2021-03-17 01:30:20

Do you know headless? And what brands fared well in the pandemic; Tuesday's daily brief  

Plus, how ad design impacts sales Please visit Search Engine Land for the full article.

what do you think? 2021-03-16 09:21:11

SharedArrayBuffer warnings in Search Console: Clarifying a new cross-origin isolation security policy  

Android Chrome 88 and desktop Chrome 91, plus Firefox 79+ now implement SharedArrayBuffers again after Spectre caused a multiyear security blackout on the feature until new security requirements were in place. Please visit Search Engine Land for the full article.

what do you think? 2021-03-16 07:25:45

Google My Business releases tool to manage your reviews  

Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion Please visit Search Engine Land for the full article.

what do you think? 2021-03-16 04:43:55

FLoC is coming — Here's what we know so far  

Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried. Please visit Search Engine Land for the full article.

what do you think? 2021-03-15 15:24:16

Google tests displaying cost estimates in local search results  

Google has confirmed the company is showing cost estimates from Homewyse for some local queries. Please visit Search Engine Land for the full article.

what do you think? 2021-03-15 11:41:24

Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday's daily brief  

Plus, Instagram expands accessibility in Stories Please visit Search Engine Land for the full article.

what do you think? 2021-03-15 02:48:40

Mobile-first indexing, site downtime, static headlines and rich results; Friday's daily brief  

Plus the Google algorithm updates continue, including a local search update. Please visit Search Engine Land for the full article.

what do you think? 2021-03-12 02:24:40

Google Search Console rich results report updated  

Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data. Please visit Search Engine Land for the full article.

what do you think? 2021-03-11 08:47:06

PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday's daily brief  

Plus, why you should automate more PPC tasks Please visit Search Engine Land for the full article.

what do you think? 2021-03-11 07:23:35

Static headlines now available for DSAs in Microsoft Advertising  

Marketers can now have full control over their ad text with Dynamic Search Ads Please visit Search Engine Land for the full article.

what do you think? 2021-03-11 01:10:33

Has automation actually changed the way you do your job?; Wednesday's daily brief  

Plus, Google goes organic with its hotel search listings Please visit Search Engine Land for the full article.

what do you think? 2021-03-10 16:32:42

Key trends in PPC, reporting and analytics in 2021 and beyond  

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-03-10 08:55:09

Virginia's privacy legislation and targeted ads; Tuesday's daily brief  

Plus, local marketing masters and the headless CMS Please visit Search Engine Land for the full article.

what do you think? 2021-03-09 13:20:19

Google Hotel search showing free listings in results  

Google opens the door to more hotels by offering free hotel listings, separate from paid results. Please visit Search Engine Land for the full article.

what do you think? 2021-03-09 05:08:52

How targeted advertising is impacted under Virginia's CDPA  

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Please visit Search Engine Land for the full article.

what do you think? 2021-03-08 10:09:59

Let's give 'em something to FLoC about; Monday's daily brief  

Plus, 61% will click "Don't Allow" on Apple's tracking prompt Please visit Search Engine Land for the full article.

what do you think? 2021-03-08 09:42:52

Google brings Full Coverage news to search results  

Longer running news items may be surfaced more for some queries in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-03-08 05:47:05

Google Search algorithm watching; Friday's daily brief  

Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Please visit Search Engine Land for the full article.

what do you think? 2021-03-05 09:56:04

Google My Business report shows how people found your business  

You can now see device and platform breakdown in your Google My Business performance reports. Please visit Search Engine Land for the full article.

what do you think? 2021-03-04 09:57:13

Microsoft Bing updates search results interface to make it more visually immersive  

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Please visit Search Engine Land for the full article.

what do you think? 2021-03-04 09:43:05

Google Ads mobile app adds custom and performance insights notifications  

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Please visit Search Engine Land for the full article.

what do you think? 2021-03-04 04:53:45

Google won't build alternate IDs, doubles down on FLoC; Thursday's daily brief  

Plus, how to get your speaking pitches noticed Please visit Search Engine Land for the full article.

what do you think? 2021-03-04 03:23:32

How Gootkit trojan distributes ransomware via Google SERPs  

Unknowing developers that search forums for script help can fall victim to Gootkit trojan and ransomware attacks Please visit Search Engine Land for the full article.

what do you think? 2021-03-03 13:43:15

Google adds familiar face as Ads Product Liaison; Wednesday's daily brief  

Plus, advice from European PPC pros on how to navigate Maryland's new ads tax Please visit Search Engine Land for the full article.

what do you think? 2021-03-03 04:15:42

Google will not build or use alternate identifiers to track users across the web  

Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences. Please visit Search Engine Land for the full article.

what do you think? 2021-03-03 01:33:34

SEMrush plans to go public after posting big 2020 growth  

But the company says changes in access to third-party data and cookies could really disrupt its business. Please visit Search Engine Land for the full article.

what do you think? 2021-03-02 13:44:14

Maryland's ad tax is here, and advertisers should look to their European counterparts for how to deal with it  

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it's likely to do the same in the U.S. as well. Please visit Search Engine Land for the full article.

what do you think? 2021-03-02 12:39:07

Phone calls critical for business during the pandemic; Tuesday's daily brief  

Plus, we’re introducing research Tuesdays Please visit Search Engine Land for the full article.

what do you think? 2021-03-02 10:34:06

We're looking for skilled marketers to speak at SMX Advanced!  

If you're interested in speaking at SMX Advanced but haven't pitched a session yet, now's the time. Please visit Search Engine Land for the full article.

what do you think? 2021-03-02 05:10:15

Unlock actionable tactics to craft compelling content  

Join us online at SMX Create, April 13, to learn how amazing content can drive awareness, traffic, conversions, and sales. Please visit Search Engine Land for the full article.

what do you think? 2021-03-02 01:28:44

Big brands find pandemic success with e-commerce platforms; Monday's daily brief  

Plus, pitch to speak at SMX Please visit Search Engine Land for the full article.

what do you think? 2021-03-01 15:10:03

Video: Steve Marin on content, SEO and using data as backup  

We also spoke about ego ranking, how to help your clients write content and much more. Please visit Search Engine Land for the full article.

what do you think? 2021-03-01 12:33:32

Ginny Marvin joins Google as its new Ads Product Liaison  

In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads' products and policies. Please visit Search Engine Land for the full article.

what do you think? 2021-03-01 01:30:29

Pinterest powers up creators during stressful times  

How the visual discovery platform is rethinking stories and influencers Please visit Search Engine Land for the full article.

what do you think? 2021-02-27 01:45:58

How to identify your products for Google  

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article.

what do you think? 2021-02-27 01:32:11

Don't lose sleep over the Page Experience Update and more; Friday's daily brief  

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used? Please visit Search Engine Land for the full article.

what do you think? 2021-02-26 04:35:13