SMX Overtime: The new realities of local search  

SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 13:22:06

Google Search Console adds new actions to sitemap report  

Google is proving that it is continuing to port old features from the old Search Console to the new one. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 11:22:30

LinkedIn taps Bing search data for interest targeting  

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 09:21:35

The 5 best digital marketing courses for your digital success this year  

Give your marketing career the digital boost it requires with these popular training courses. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 06:41:16

Google fined another $1.7 billion by EU for 'abusive' AdSense publisher contracts  

Google has now been fined a cumulative total of roughly $9.3 billion and there’s one more potential case lurking. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 06:26:03

See What's New at SMX Advanced!  

Say hello to the Insights Track! Plus, Overtime for extended discussions, clinics for your burning questions, and more… Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 04:14:39

Teikametrics adds hourly bidding optimization for Amazon advertising  

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Please visit Search Engine Land for the full article.

what do you think? 2019-03-20 01:54:30

Public Google+ content is getting archived for future generations  

Your public Google+ posts will be saved for posterity with the Internet Archive. Please visit Search Engine Land for the full article.

what do you think? 2019-03-19 11:11:37

The secret formula for determining a marketing budget  

Balancing tools, time and resources to hit the magic number. Please visit Search Engine Land for the full article.

what do you think? 2019-03-19 11:07:14

Bing Ads Editor releases updates to make Google Ads imports faster, easier  

The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article.

what do you think? 2019-03-19 08:47:22

Yelps says Google trying to bring back 'discredited' rival links EU antitrust remedy  

Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article.

what do you think? 2019-03-19 06:26:25

Early data on Google March 2019 Core Update show an interesting pattern  

While Google would not say if the March 2019 core update was a reversal of the August 1 update, the data paint a pretty compelling picture. Please visit Search Engine Land for the full article.

what do you think? 2019-03-18 14:52:30

Google Ads now makes reporting column recommendations  

With this update, Bid Strategy Type is no longer a required column. Please visit Search Engine Land for the full article.

what do you think? 2019-03-18 13:07:48

Using insights to find new audiences to test for awareness campaigns  

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article.

what do you think? 2019-03-18 08:27:32

Google on the March 2019 core update: This is not the biggest update we've released  

That being said, the data does show some sites that got hit hard with previous core updates improved with this last one. Please visit Search Engine Land for the full article.

what do you think? 2019-03-18 05:43:37

Waze conquers 'digital dark zone' with in-car, out-of-home ad coordination  

McDonald’s campaign showed drivers in-car ads that mirrored billboards. Please visit Search Engine Land for the full article.

what do you think? 2019-03-18 05:04:18

Study: Brands are failing voice search optimization in 3 key areas  

Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting. Please visit Search Engine Land for the full article.

what do you think? 2019-03-16 04:54:35

SEO industry 'a minefield of dodgy practitioners': Australian official seeks action  

Small business advocate is calling for new regulation. Please visit Search Engine Land for the full article.

what do you think? 2019-03-16 04:25:28

Building an attribution strategy  

Incomplete data leads to ineffective marketing strategies. Please visit Search Engine Land for the full article.

what do you think? 2019-03-16 03:27:06

No more confusion: Google gives core update a name, and a structure  

Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion. Please visit Search Engine Land for the full article.

what do you think? 2019-03-16 01:46:48

A WordPress safety plan for SEOs and developers  

How to protect your WordPress site from attack and keep it safe and secure. Please visit Search Engine Land for the full article.

what do you think? 2019-03-16 01:27:46

What are you seeing? Help us analyze Google's March 2019 core algorithm update  

Tell us if you’re seeing any impact from Google’s latest algorithm update. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 15:17:28

SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations  

Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 14:42:34

Google launching Policy manager in Google Ads  

Coming in April, Policy manager will be the central spot to manage policy violations. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 13:27:35

Where Google got more inventory to show Responsive Search Ads ads may surprise you  

RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 11:08:19

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018  

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 07:34:19

Back to Basics: A beginners guide to voice search and digital assistants in 2019  

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 06:26:04

Let's clear things up: Google's 'Florida 2' algorithm update is not related to original Florida update  

Here is why some folks are calling this the Florida 2 update but don’t let the name confuse you. Please visit Search Engine Land for the full article.

what do you think? 2019-03-14 04:08:58

What's going on with In-depth Articles on Google?  

Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they’ve seen big shifts. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 12:04:53

Google released a broad core search algorithm on March 12  

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 09:30:39

DuckDuckGo a new 'default search' option for Chrome, is it time to start paying attention?  

The upstart search engine’s visibility has been growing. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 07:28:57

Goodbye green? Google testing black “Ad” label in Search  

Google appears to be looking to switch up the way it labels text ads again. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 06:03:03

Regression analysis to improve Google Ads performance  

Using advanced techniques to make better predictions can help you stand out. Here’s a step-by-step guide to learning how to do a regression analysis. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 02:30:07

Are you wasting money on Google Ads?  

Eliminate wasted spend and maximize ROAS on Google Ads in 5 simple steps. Please visit Search Engine Land for the full article.

what do you think? 2019-03-13 02:06:11

Book your SMX Advanced pass by Saturday for up to $900 in savings  

Don’t miss your chance to unlock actionable tactics with a community of SEO and SEM experts. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 11:19:16

Google Ads rolling out Budget Planner forecasting tool  

Designed to show how changes in spend could impact campaign performance. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 07:40:28

Back to Basics: App optimization and Firebase indexation  

With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your app. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 06:18:14

DuckDuckGo CEO testifies: Privacy legislation isn't 'anti-advertising'  

Gabriel Weinberg also believes that privacy legislation can make the internet more competitive. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 06:16:36

Bing Ads brings 3D ads to Search with Samsung  

Users can interact with the desktop ad format to inspect product features and details. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 05:15:36

What will Google Hotels mean for online booking sites?  

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 04:01:39

Making the leap from automatic….to intelligent marketing automation  

Why AI is a 'must-have' for marketing campaign management Please visit Search Engine Land for the full article.

what do you think? 2019-03-12 03:24:23

Google explains how dates within search results snippets work  

Don’t try to trick Google with fake dates in your content, it can back fire. Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 11:41:15

Google launches marketer-friendly Google Ads API query builder  

The interface makes it easy to build queries for reporting. Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 06:04:37

Google showing image thumbnails in mobile search results snippets more often  

Make sure you richen up your pages so they benefit from showing images in the Google search results snippets. Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 05:39:25

Report: 65 million US smart speaker owners, smart displays quickly gaining traction  

Surveys suggest there’s still considerable room for growth. Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 04:19:03

Google Shopping Actions vs. Google Shopping: A real-world case study  

This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well). Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 03:12:23

5 Steps for Competing with Digital Goliaths  

Live Webinar: Thursday, Mar 26, 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

what do you think? 2019-03-11 02:11:39

How retailers can survive Amazon's stronghold in Google search  

Keep Amazon's impression share in perspective because it shouldn't directly drive strategy, but rather provide context around the advertiser competition in your market. Please visit Search Engine Land for the full article.

what do you think? 2019-03-08 06:39:04

SMX Overtime: What really matters for SEO success  

SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important. Please visit Search Engine Land for the full article.

what do you think? 2019-03-08 05:30:28

The future of search engine marketing is full funnel  

A search click is not just a click. It's a consumer on a purchase journey. Please visit Search Engine Land for the full article.

what do you think? 2019-03-07 13:29:47

Marketing analytics buyer's guide for 2019  

Data solutions to speed and heighten your marketing effectiveness. Please visit Search Engine Land for the full article.

what do you think? 2019-03-07 10:25:08

SEOs beware: Link builders are back with bogus Domain Authority pitches  

Stop optimizing for Domain Authority; it has no impact on Google rankings. Please visit Search Engine Land for the full article.

what do you think? 2019-03-07 06:38:57

Duplex-powered Google Assistant restaurant booking expanding to more states and users  

Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future. Please visit Search Engine Land for the full article.

what do you think? 2019-03-06 17:46:36

Embracing automation and maximizing SEO performance  

Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Please visit Search Engine Land for the full article.

what do you think? 2019-03-06 11:11:35

Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile  

Always test your pages using Google's own tools and third-party resources to view the rendered HTML to make sure all your content is showing up. Please visit Search Engine Land for the full article.

what do you think? 2019-03-06 07:24:39

Moz on Domain Authority 2.0: How SEOs should (and shouldn't) use it  

A conversation with Moz’s Russ Jones about what’s changed. Please visit Search Engine Land for the full article.

what do you think? 2019-03-06 02:37:45

How to set up Google Search Console domain verification for site-wide reporting data  

Getting technical: What you need to know about verifing your site with GSC using a DNS TXT record entry. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 13:32:02

Voice gaining on mobile browser as top choice for smartphone-based search  

Since 2018, voice has become more users’ first choice for mobile search. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 12:24:37

Report: 51% of web site hacks related to SEO spam  

One of the biggest reasons a site gets hacked is for SEO purposes. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 11:26:57

Yelp adds 'Verified Licenses' for local providers to lineup of paid products  

Yelp manually checks that the business has a license and is in good standing. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 09:28:26

Why DuckDuckGo matters  

The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 08:35:20

SEOs on Google e-commerce category recommendation: 'I'll stop doing it when it stops working.'  

Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 07:52:32

Maximize Clicks in Bing Ads now available globally  

The strategy automatically sets bids to increase click volume. There are some manual control options. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 07:36:31

How to Use Intelligent Site Search to Increase Conversions  

Live Webinar: Thursday, Mar 14, 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 02:45:32

More 'shoppable ads' coming to Google Images  

Google has tested similar units in the past on YouTube and in Q4 2018. Please visit Search Engine Land for the full article.

what do you think? 2019-03-05 01:51:11

Stop running out of budget with this Google Ads script  

This script takes preventative measures when you’re on a limited budget to avoid letting Google spend more of your daily budget than you want. Please visit Search Engine Land for the full article.

what do you think? 2019-03-04 10:13:03

Google lobs invective at EU Copyright Directive  

SVP Kent Walker urges changes in language ahead of ratification. Please visit Search Engine Land for the full article.

what do you think? 2019-03-04 09:35:14

Time's running out! Book your SMX Advanced pass now!  

Skip the basics. Learn something new. Confirm you're doing it right. Meet friends who can help. Please visit Search Engine Land for the full article.

what do you think? 2019-03-04 06:54:46

Google My Business boosts visibility of business offers in Google Posts  

A new feature in Google Posts can display up to 10 offers from your business. Please visit Search Engine Land for the full article.

what do you think? 2019-03-04 05:06:23

Google Ads API now out of beta, v0 will sunset April 30  

Be prepared to start using the new Google Ads API by the end of April. Please visit Search Engine Land for the full article.

what do you think? 2019-03-04 03:21:19

Deliver a more relevant search experience  

A practical guide to increase conversions, improve time-on-site- and deliver personalized experiences. Please visit Search Engine Land for the full article.

what do you think? 2019-03-01 10:01:49

AMP user experience updates include video, lists, more  

The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year. Please visit Search Engine Land for the full article.

what do you think? 2019-03-01 09:29:36

Google Merchant Center to deliver real-time search results  

The information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site. Please visit Search Engine Land for the full article.

what do you think? 2019-03-01 09:14:17

Botify founder: Half of enterprise pages not being indexed  

The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today’s “complex” SEO climate. Please visit Search Engine Land for the full article.

what do you think? 2019-03-01 07:06:08

The Kondo Method for SEO  

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? Please visit Search Engine Land for the full article.

what do you think? 2019-03-01 05:18:30

Google opens complaint form to crack down on fake info in Maps  

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see. Please visit Search Engine Land for the full article.

what do you think? 2019-02-28 11:25:45

Amazon extends Sponsored Products to AmazonFresh for CPG brands  

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. Please visit Search Engine Land for the full article.

what do you think? 2019-02-28 09:20:51

Why we updated Search Engine Land's newsletter (and why we think you'll love it)  

The shift stems from a change in the way we view the medium. Please visit Search Engine Land for the full article.

what do you think? 2019-02-28 05:55:45

There are fundamental problems with relying only on Domain Authority metrics  

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance. Please visit Search Engine Land for the full article.

what do you think? 2019-02-28 02:16:52

Google's CTR answer just what you'd expect, and this is why SEOs go bananas  

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate. Please visit Search Engine Land for the full article.

what do you think? 2019-02-28 01:46:49

Google's Black Box Bidding Solution: A look under the hood  

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

what do you think? 2019-02-27 17:19:19

Startup helps small retailers get local inventory data online at POS  

Pointy offers a way to gain more SEO visibility and compete with Amazon. Please visit Search Engine Land for the full article.

what do you think? 2019-02-27 13:57:06

3 ways to lower your Amazon advertising ACoS  

Negative keywords play a key role in keeping your ACoS low with Amazon's advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how. Please visit Search Engine Land for the full article.

what do you think? 2019-02-27 13:07:51

Google Search Console gives us domain properties to replace property sets  

Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view. Please visit Search Engine Land for the full article.

what do you think? 2019-02-27 09:48:10

FTC busts Amazon seller for buying reviews  

Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016. Please visit Search Engine Land for the full article.

what do you think? 2019-02-27 06:21:38

The technical SEO hierarchy of needs  

Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 14:48:13

Stop the silo madness! Effective site architecture for SEO and findability  

Content silos negatively affect both the browsing and searching experience which often results in lost sales. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 13:19:58

10 Great Reasons To Attend SMX Advanced  

Advanced SEO & SEM tactics, career-defining networking, and the 5th annual Search Engine Land Awards! Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 11:19:07

Google's next chapter for metrics to focus on clarity once 'average position' is removed  

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 10:48:02

Google Ads to sunset average position reporting metric later this year  

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 10:17:23

Google call-only ads getting 'expanded' with more characters  

The business name is also shifting. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 06:35:49

Help us update the Periodic Table of SEO Success Factors  

We’re working on a refreshed version of this SEL stalwart, and we need your input and experience. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 06:19:32

Google to kill off property sets within Search Console  

Google says you can download the data from the interface or the API before they turn it off completely. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 02:14:56

Maximize Facebook performance by leveraging the algorithm  

A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session. Please visit Search Engine Land for the full article.

what do you think? 2019-02-26 01:17:21

Planning and creating the perfect landing page  

How to create landing pages that convert. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 17:21:32

Think like a search marketer to drive growth with YouTube  

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 11:02:55

Content structure and structured data: Will they impact featured snippets?  

In a recent Webmaster Hangout, Google's John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 08:47:24

Nearly half of users have a bad reaction to 'not secure' browser warning, survey finds  

With few exceptions, brands suffered diminished credibility in UK study. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 08:02:34

Google revamps Test My Site mobile site speed tool  

See how your site stacks up against competitors, get recommendations for improvement. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 05:13:09

Controversy over Google Featured Snippets stealing publisher traffic reignites  

Google said it will take feedback into consideration. Please visit Search Engine Land for the full article.

what do you think? 2019-02-25 02:49:45