Store visits now available for Google Ads smart bidding optimization  

Now smart bidding can take foot traffic and online conversion actions into account. Please visit Search Engine Land for the full article.

what do you think? 2019-09-20 04:24:10

TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018  

Most of the fake reviews that are submitted (91%) are “biased positive reviews.” Please visit Search Engine Land for the full article.

what do you think? 2019-09-20 03:55:01

Google explains why syndicators may outrank original publishers  

How to ensure your syndicated partners don’t outrank you in Google. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 14:38:16

Catching SEO errors during development using automated tests  

Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 12:08:13

5 critical elements for local marketing success  

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 10:52:14

Breadcrumb structured data reports now available in Google Search Console  

The new report can help you debug issues with breadcrumbs displaying in the search results. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 08:59:24

Search Ads 360 rolls out auction-time bidding for Google Search campaigns  

It enables access to Google Ads’ Smart Bidding capabilities. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 06:11:06

Search query reports show a huge increase in Google close variant traffic  

Here’s a look at research based on the past year and how advertisers should think about close variants moving forward. Please visit Search Engine Land for the full article.

what do you think? 2019-09-19 05:34:57

Meet and learn from 1,300+ search marketing experts at SMX East  

Connect with prospective clients, partners, even future talent Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 18:23:30

Organic search responsible for 53% of all site traffic, paid 15% [Study]  

According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 14:33:56

Noticeable drop in reviews showing in Google search results  

It has begun, Google is showing fewer review stars in its search results. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 13:04:35

'Intent' should be every marketer's #1 obsession  

We need to be focused on what people are looking for and why we're creating that content. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 12:22:27

Microsoft Advertising's product, similar audiences now available to more advertisers  

The retargeting and prospecting audience solutions are now in open beta. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 10:44:36

Google can crawl AJAX just fine  

No special action necessary for webmasters. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 06:57:32

Video: Dr. Pete on why tracking Google ranking updates is important  

The creator of Mozcast talks about his work and passion for tracking Google search changes. Please visit Search Engine Land for the full article.

what do you think? 2019-09-18 02:19:11

Which local citation sources matter now?  

An informal poll of local SEOs yields some answers — and disagreements — about spending time on citations. Please visit Search Engine Land for the full article.

what do you think? 2019-09-17 12:29:58

Google search adds key moments for videos in search  

It is live, the “in this video” timeline feature in search is officially live and works for English YouTube videos. Please visit Search Engine Land for the full article.

what do you think? 2019-09-17 10:20:39

Yoast 12.1 adds custom favicons to the mobile snippet preview  

Also introduces more schema filters and matches Google's search font size on desktop. Please visit Search Engine Land for the full article.

what do you think? 2019-09-17 07:54:13

You can't advertise that: The big list of prohibited ads across social and search platforms  

To get ads approved in a timely manner, brands need to know what content is allowed, what's restricted and what's prohibited. we put together this cheat sheet to help. Please visit Search Engine Land for the full article.

what do you think? 2019-09-17 05:03:11

Pinterest brings Shoppable Pins to visual searches for fashion, home products  

The visual search technology that powers Pinterest’s Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry. Please visit Search Engine Land for the full article.

what do you think? 2019-09-17 04:14:25

Google tests “in this video” search feature  

How cool is this new Google search feature that breaks down the sections of the video you are watching. Please visit Search Engine Land for the full article.

what do you think? 2019-09-16 14:27:18

Report alleges Amazon manipulating search results to boost its products, profit  

The company said to give its own products "preferential treatment in search." Please visit Search Engine Land for the full article.

what do you think? 2019-09-16 07:18:12

Here's a script to spice up your Facebook demographics reporting  

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Please visit Search Engine Land for the full article.

what do you think? 2019-09-16 02:47:33

Google cracks down on some review rich results  

If your review rich results in Google search disappear, here is maybe why. Please visit Search Engine Land for the full article.

what do you think? 2019-09-16 02:09:29

Google Search Console adds Datasets to enhancement reports section  

Check out this new report within Google Search Console and if you don’t see it, do not panic. Please visit Search Engine Land for the full article.

what do you think? 2019-09-16 01:34:45

Subdomain leasing and the giant hole in Google's Medic update  

In today’s Soapbox, a warning about the hack in low-authority medical advice with content mirrors and “buying guides” slipping through Google’s algorithm. Please visit Search Engine Land for the full article.

what do you think? 2019-09-13 02:19:23

A script to create a Google Ads Experiments dashboard  

This script generates a dashboard with a comprehensive view of experiments across My Client Center. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 12:54:02

Meta robots nofollow gets the hint treatment too  

Robots won't support the new UGC and sponsored link attributes, says Google's Gary Illyes. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 11:41:08

Short reprieve: Google gives accelerated ad delivery an extension  

Accelerated delivery will phase out starting October 7. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 09:42:41

BrightLocal launches 'Local RankFlux' Google local algorithm tracking tool  

The tool is designed to help SEOs and businesses more easily track local algo changes. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 08:58:54

Yes, you can add JSON structured data to the body of your pages  

Head or body, Mueller explains that Google can read both just fine. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 08:21:09

Google now gives more preference to original reporting in search  

Google has updated its algorithms to show more original reporting in search and Google News results. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 06:50:04

Yelp introduces 'Connect' and new Waitlist features for restaurants  

Connect is a publishing tool not unlike Google Posts, but with differences. Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 04:20:49

What really matters in Google's nofollow changes, SEOs ask  

Who benefits, who will implement the new attributes and how much change should sites expect? Please visit Search Engine Land for the full article.

what do you think? 2019-09-12 02:08:09

How Google's recent changes affect higher education websites  

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads. Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 15:09:47

Video: Mel Carson on the early days of the search industry  

Mel is one of the nicest and most caring people in the search industry – you should all get to know him. Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 09:50:20

Wanted: Session ideas for SMX West  

Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 08:05:23

Search used when brands are unknown, but it's direct navigation for existing customers  

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms. Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 02:33:25

Optimize for conversion value with eCPC in Google Ads  

Google has added a new option for manual CPC bidding. Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 02:32:21

Lucidworks' new feature promises enhanced internal site search customization  

Aims to enable retailers to optimize site search without having to call on IT. Please visit Search Engine Land for the full article.

what do you think? 2019-09-11 01:38:07

Google to treat nofollow link attribute as a 'hint'  

Google is also adding two new link attributes, one for sponsored links and one for user generated content links. Please visit Search Engine Land for the full article.

what do you think? 2019-09-10 13:40:40

Does the 9th Circuit's decision in HiQ vs. LinkedIn open the floodgates to scraping?  

The case may still be reheard or appealed but it appears to be a broad ruling in favor of “the open internet.” Please visit Search Engine Land for the full article.

what do you think? 2019-09-10 12:26:34

Content accuracy is not a ranking factor  

Google's Danny Sullivan explained that its systems rely on topic relevance and authority to rank content. Please visit Search Engine Land for the full article.

what do you think? 2019-09-10 07:15:55

Check out the SEO & SEM sessions coming to SMX East  

Join us in NYC November 13-14 for expert-led sessions and keynotes on the SEO and SEM topics you need to know. Please visit Search Engine Land for the full article.

what do you think? 2019-09-10 05:44:36

SMX Overtime: Your questions answered about Google penalties and their impact on websites  

SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more. Please visit Search Engine Land for the full article.

what do you think? 2019-09-10 02:28:58

Apple accused of favoring its own properties in App Store results  

Apple says it has now adjusted its algorithm to reduce the visibility of the company’s apps in key categories. Please visit Search Engine Land for the full article.

what do you think? 2019-09-09 14:37:07

All 50 states' attorneys general join in antitrust investigation of Google  

Facebook is also being investigated in another multistate action lead by New York. Please visit Search Engine Land for the full article.

what do you think? 2019-09-09 10:06:14

Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns  

Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.

what do you think? 2019-09-09 10:02:04

The old Google Search Console is no longer available  

After over two years since the new version of the Google Search Console has come out, Google has finally removed access to the old version. Please visit Search Engine Land for the full article.

what do you think? 2019-09-09 04:12:07

Majestic's enhanced tool now gives SEOs a lot more useful context about backlinks  

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density. Please visit Search Engine Land for the full article.

what do you think? 2019-09-06 13:22:02

Microsoft opens responsive search ads beta to all advertisers  

The automated text ad format is on track to become the new standard. Please visit Search Engine Land for the full article.

what do you think? 2019-09-06 12:01:36

Learn to think like an SEO developer  

Enhance your skill set by bringing your SEO knowledge to the world of computer programming. Please visit Search Engine Land for the full article.

what do you think? 2019-09-06 11:20:22

Lessons I have learned from adding FAQ schema: A test of 1,000 keywords  

FAQ snippets take more space in SERP and that can keep you on top. Please visit Search Engine Land for the full article.

what do you think? 2019-09-06 06:55:30

Change log: Google updated its Search Quality Rater Guidelines  

Here’s what’s new, compared side-by-side with the last version. Please visit Search Engine Land for the full article.

what do you think? 2019-09-06 01:05:19

Google search lets you swipe left and right on shows and movies  

Google is launching a new way to find tv shows and movies in search. Please visit Search Engine Land for the full article.

what do you think? 2019-09-05 13:07:57

Google adds new movie structured data  

Take note if you have movie listings on your web site. Please visit Search Engine Land for the full article.

what do you think? 2019-09-05 12:57:14

How SEOs can master voice search now  

Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness. Please visit Search Engine Land for the full article.

what do you think? 2019-09-05 12:30:05

Google's Assistant-everywhere strategy reminiscent of old site search playbook  

Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization. Please visit Search Engine Land for the full article.

what do you think? 2019-09-05 08:58:53

Microsoft introduces XLOOKUP in Excel – and it's a big deal for data reporting  

The new feature addresses many of VLOOKUP’s limitations. Please visit Search Engine Land for the full article.

what do you think? 2019-09-05 07:18:11

We audited Google Ad recommendations: What we learned will surprise you  

The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a human-led strategy is still critical for success. Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 11:40:02

Who will you meet at SMX East?  

Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies. Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 10:50:56

Google selects canonical URLs based on your site and user preference  

If a different URL is chosen, it doesn't negatively affect your site. Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 03:50:44

Bloomreach integration for Salesforce Commerce Cloud now available on AppExchange  

Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions. Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 03:39:45

Video: Marie Haynes discusses Google algorithm updates, penalties and more on E-A-T  

How does one go from being a veterinarian to a running full time SEO agency? Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 02:30:07

Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO  

Survey also finds that SEOs think government investigations are least likely to impact the industry. Please visit Search Engine Land for the full article.

what do you think? 2019-09-04 02:10:30

Google Ads seasonality adjustments now available for Search, Display campaigns  

Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions. Please visit Search Engine Land for the full article.

what do you think? 2019-09-03 14:20:43

Google Search Console adds auto-DNS verification  

Here is yet another, possibly faster, method to verify web sites in Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2019-09-03 10:02:04

Beyond conventional SEO: Unravelling the mystery of the organic product carousel  

New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn't normally associate with SEO: product feeds through Google's Merchant Center and Manufacturer Center. Please visit Search Engine Land for the full article.

what do you think? 2019-09-03 09:01:09

20190902 SEL LABOR DAY  

Please visit Search Engine Land for the full article.

what do you think? 2019-09-03 03:33:43

The line between subdomain leasing and alternative revenue strategy  

How search engines handle subdomain leasing may carry implications for all businesses. Please visit Search Engine Land for the full article.

what do you think? 2019-08-30 02:48:36

Google now showing competitor ads on local business profiles  

The unit is from Local Campaigns and businesses cannot pay to remove them. Please visit Search Engine Land for the full article.

what do you think? 2019-08-29 14:47:08

Bing Webmaster Tools allows site verification via Google Search Console  

The beta option enables site owners to skip verification by importing. Please visit Search Engine Land for the full article.

what do you think? 2019-08-29 12:17:01

3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy  

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.

what do you think? 2019-08-29 04:47:14

Google moves to simplify, standardize content policies for publishers  

The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Please visit Search Engine Land for the full article.

what do you think? 2019-08-28 10:57:38

The importance of an effective review management workflow  

Brands are at the mercy of third-party review management sites so it's important to monitor and manage this process as best you can. Please visit Search Engine Land for the full article.

what do you think? 2019-08-28 03:52:51

Who's speaking at SMX East?  

Search marketing legends, fresh faces with something to share — and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East? Please visit Search Engine Land for the full article.

what do you think? 2019-08-27 10:03:56

Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports  

The fake reviews problem on Amazon isn’t going away any time soon. Please visit Search Engine Land for the full article.

what do you think? 2019-08-27 09:51:23

Video marketing tops list of marketers' priorities, voice search ranks low  

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Please visit Search Engine Land for the full article.

what do you think? 2019-08-27 02:34:33

Yelp adds new personalization features in bid to regain local momentum from Google  

The new capabilities are the beginning of ‘major product changes’ according to the company. Please visit Search Engine Land for the full article.

what do you think? 2019-08-27 01:30:26

Google Search Console API drops more app features  

If you are using the Google Search Console API, please make sure to update your tools for these changes. Please visit Search Engine Land for the full article.

what do you think? 2019-08-26 21:47:08

Google's inconsistency with third-party reviews is a confusing user experience  

Google would be better off removing "reviews from the web" because the lack of enforcement with their own guidelines makes it difficult to understand. Please visit Search Engine Land for the full article.

what do you think? 2019-08-26 12:22:17

Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research  

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Please visit Search Engine Land for the full article.

what do you think? 2019-08-26 09:13:18

Google testing highlighting content on-site based on the search result clicked  

Make sure to check your call to action and ad placements. Please visit Search Engine Land for the full article.

what do you think? 2019-08-26 05:36:11

How brick-and-mortar retailers can succeed on Amazon  

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article.

what do you think? 2019-08-23 19:31:08

What is 'Google Screened' and how does it differ from 'Google Guaranteed'?  

The company introduces a second screening program for professional services. Please visit Search Engine Land for the full article.

what do you think? 2019-08-22 09:50:57

Are other teams unwittingly killing your SEO (and revenue)?  

Executives should treat SEO as a company-wide mandate. Here’s why. Please visit Search Engine Land for the full article.

what do you think? 2019-08-22 06:26:24

Never go over budget again with this advanced Google Ads Script  

Here’s an advanced budget tracking script so you can track media spend with alerts when you get close to budget. Please visit Search Engine Land for the full article.

what do you think? 2019-08-22 06:10:35

You can now add custom JavaScript to AMP pages  

The new amp-script component offers more feature flexibility and interactivity. Please visit Search Engine Land for the full article.

what do you think? 2019-08-22 04:18:04

Google rolls out maximize conversion value smart bidding strategy  

It is now available in all Search campaigns. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 17:06:18

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO  

Learn more about local SEO from the super passionate and smart Greg Gifford. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 10:39:17

Bing Webmaster Tools adds Domain Connect verification integration  

Bing makes it easier to verify some sites with Bing Webmaster Tools. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 07:23:36

Are we right for fawning over core algorithm updates?  

Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 07:23:27

You can't opt into or out of mobile-first indexing  

Google’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 04:32:02

Traffic from Image's Swipe to Visit feature now appears in Search Console  

Data is available under the new 'Amp on Image Results' search appearance. Please visit Search Engine Land for the full article.

what do you think? 2019-08-21 02:15:53

Google may be having indexing issues again  

Is your new content not showing up in Google search? Google may have yet another indexing bug. Please visit Search Engine Land for the full article.

what do you think? 2019-08-20 15:54:33

The convergence of data quality to consumer discoverability  

Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level. Please visit Search Engine Land for the full article.

what do you think? 2019-08-20 08:25:31

SMX East Super Early Bird Rates Expire Soon  

Lowest Rates Expire August 24 Please visit Search Engine Land for the full article.

what do you think? 2019-08-20 05:01:06

FTC smacks down anti-review 'non-disparagement clauses' in form contracts  

Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article.

what do you think? 2019-08-19 13:11:16

Voice assistant usage now at 'critical mass' as Google Assistant crowned smartest  

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full article.

what do you think? 2019-08-19 12:55:06

Why is there so little innovation in local?  

The alpha and omega of local is now Google. Please visit Search Engine Land for the full article.

what do you think? 2019-08-19 10:04:21