Navigating Google's title changes: The rollout, what's happening now and what you can do about it  

SEOs share their experiences with Google's new system for generating title links and what they're doing to keep their titles intact. Please visit Search Engine Land for the full article.

what do you think? 2021-10-22 13:27:45

New retail integrations from Microsoft and Google in time for the holidays; Friday's daily brief  

Plus, Facebook updates measurement and reporting products Please visit Search Engine Land for the full article.

what do you think? 2021-10-22 10:00:00

How to fix the SEO issues that keep you from achieving your goals  

Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 10:24:42

Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday's daily brief  

And holiday sales will break a new record as Cyber Week growth slows down. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 10:00:00

Google extends its shopping integrations to include BigCommerce  

Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 09:43:00

Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes  

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 09:37:13

Google search results are more volatile this year than last year, says data provider  

Semrush data shows Google’s search results have been over 68% more volatile on desktop and 85% more volatile on mobile. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 08:46:41

Microsoft partners with Shopify to help retailers expand their reach  

Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season. Please visit Search Engine Land for the full article.

what do you think? 2021-10-21 07:00:00

How to solve the marketing reporting conundrum without being a magician  

In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams. Please visit Search Engine Land for the full article.

what do you think? 2021-10-20 10:52:44

The revised Google search quality guidelines are out; Wednesday's daily brief  

Health insurance ad formats for Microsoft Advertising… Please visit Search Engine Land for the full article.

what do you think? 2021-10-20 10:00:00

Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp  

A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it's difficult or impossible to socially distance. Please visit Search Engine Land for the full article.

what do you think? 2021-10-20 07:00:00

Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing  

This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 14:24:51

Meet your Search Engine Land Awards Search Marketers of the Year  

Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 12:54:51

Announcing the Search Engine Land Awards 2021 Winners  

The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 12:54:31

Google search quality guidelines update expand YMYL category, defines lowest quality content and more  

One year after later, Google has refreshed the search quality raters guidelines. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 12:00:00

10 reasons to attend SMX online Nov. 9-10  

At SMX, you’ll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 11:36:00

After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft  

Dubut's contributions to the industry have furthered our understanding of both Bing and how search systems work. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 10:14:21

Index when? IndexNow, say Bing and Yandex; Tuesday's daily brief  

Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 10:00:00

Microsoft Advertising's Health insurance ads are here in time for open enrollment  

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Please visit Search Engine Land for the full article.

what do you think? 2021-10-19 07:00:00

IndexNow – new initiative by Microsoft and Yandex to push content to search engines  

Google seems to currently not be participating in this initiative. Please visit Search Engine Land for the full article.

what do you think? 2021-10-18 12:30:00

How infinite scroll will affect your ad metrics; Monday's daily brief  

Plus, we're all hackers now! Please visit Search Engine Land for the full article.

what do you think? 2021-10-18 10:00:00

Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration  

The tool helps advertisers better understand post-click user behavior and engagement on landing pages. Please visit Search Engine Land for the full article.

what do you think? 2021-10-18 07:00:00

Messy SEO Part 3: How to find cached images and improve user experience  

Anyone who's worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Please visit Search Engine Land for the full article.

what do you think? 2021-10-18 07:00:00

The possibilities are infinite (or at least the mobile SERPs are); Friday's daily brief  

Plus, how to build a marketing team that works Please visit Search Engine Land for the full article.

what do you think? 2021-10-15 10:00:00

What does Google's infinite scroll on mobile mean for advertisers?  

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Please visit Search Engine Land for the full article.

what do you think? 2021-10-15 09:50:56

Podcast knowledge panels go live in Google Search  

Many podcasters are noticing that searching for their podcast show’s name shows a new knowledge panel in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-10-14 14:50:54

Microsoft will shutter LinkedIn in China by the end of the year  

The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn's social features. Please visit Search Engine Land for the full article.

what do you think? 2021-10-14 12:11:51

Google rolling out continuous scroll on mobile  

This is gradually rolling out today for most English searches on mobile in the U.S. Please visit Search Engine Land for the full article.

what do you think? 2021-10-14 12:00:00

Search results, but without the search results page; Thursday's daily brief  

Plus, leaked documents suggest Amazon is abusing its position in India. Please visit Search Engine Land for the full article.

what do you think? 2021-10-14 10:00:00

What is with Google Search updating all the time?; Wednesday's daily brief  

Google vet known for his stylish shirts and more to join Stanford's Human-Centered AI Institute. Please visit Search Engine Land for the full article.

what do you think? 2021-10-13 10:00:00

Neeva's 'FastTap Search' feature presents direct links instead of a results page  

FastTap Search is a reimagining of the search results that's only possible because Neeva doesn't rely on ad revenue. Please visit Search Engine Land for the full article.

what do you think? 2021-10-13 09:00:00

Google Search Console's public-facing tools to match URL Inspection tool; Tuesday's daily brief  

Plus, Microsoft adds some nifty features to its Smart Page site builder. Please visit Search Engine Land for the full article.

what do you think? 2021-10-12 10:00:00

NerdWallet blames Google ranking issues in S-1 filing  

This shows the importance of traffic diversification for both small and large companies. Please visit Search Engine Land for the full article.

what do you think? 2021-10-12 09:21:19

Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads  

The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses. Please visit Search Engine Land for the full article.

what do you think? 2021-10-12 07:00:00

Peter Norvig is stepping back from Google after 20 years  

He is joining Stanford’s Human-Centered AI Institute as a Distinguished Education Fellow. Please visit Search Engine Land for the full article.

what do you think? 2021-10-12 06:21:47

Google Search Console testing tools to match URL Inspection tool  

The AMP, Mobile Friendly, and Rich Results testing tools will “align” with the URL Inspection tool, said Google. Please visit Search Engine Land for the full article.

what do you think? 2021-10-11 11:09:52

Meet the search marketing experts you'll train with at SMX  

Don't miss your final chance to attend two days of tactic-rich SMX training in 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-10-11 10:04:00

Google's new policy means it literally won't pay to deny climate change; Monday's daily brief  

Plus, why basic questions about search marketing never go out of style. Please visit Search Engine Land for the full article.

what do you think? 2021-10-11 10:00:00

Microsoft announces updates to Smart Pages website builder  

New features include new cross-Microsoft integrations and data improvements for reporting. Please visit Search Engine Land for the full article.

what do you think? 2021-10-11 09:27:10

Google publishes new help documents on controlling titles and descriptions in search  

Plus, Google has introduced a new term, “title link,” for the title of a search result on Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-10-08 13:50:36

Something is off with this morning's newsletter; Friday's daily brief  

Google Search Console beefs up rich results errors. Please visit Search Engine Land for the full article.

what do you think? 2021-10-08 10:00:00

Google takes stand against climate change deniers with new ads and monetization policy  

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change. Please visit Search Engine Land for the full article.

what do you think? 2021-10-07 15:00:00

AMP links in Google Search break with iOS 15  

This bug should be resolved soon according to a Google spokesperson. Please visit Search Engine Land for the full article.

what do you think? 2021-10-07 14:26:58

Google AdSense moves to a first-price auction model  

By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid. Please visit Search Engine Land for the full article.

what do you think? 2021-10-07 11:49:12

Built on GA4, Google announces the new Analytics 360  

New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. Please visit Search Engine Land for the full article.

what do you think? 2021-10-07 11:00:00

Google tackles pollution and competitors with Maps updates; Thursday's daily brief  

Plus, the hallmarks of bad content marketing. Please visit Search Engine Land for the full article.

what do you think? 2021-10-07 10:00:00

Google Search Console adds new rich results status reports errors  

Here are some details for the rich result reports from Google to help you perform better in the search results. Please visit Search Engine Land for the full article.

what do you think? 2021-10-06 16:48:10

Microsoft Advertising will deprecate ETAs too; Wednesday's daily brief  

Plus, October 8 is the Diversity Award nomination deadline Please visit Search Engine Land for the full article.

what do you think? 2021-10-06 10:00:00

Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration  

Google hasn't said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. Please visit Search Engine Land for the full article.

what do you think? 2021-10-05 16:00:17

Facebook: Have you tried turning it off and on again; Tuesday's daily brief  

Plus, do you know the latest podcast lingo? Please visit Search Engine Land for the full article.

what do you think? 2021-10-05 10:00:00

We asked, you answered: Should Google add noindex support to robots.txt? Poll results  

In total, 84% of the 87 respondents said "yes," they would like this feature. Please visit Search Engine Land for the full article.

what do you think? 2021-10-05 09:47:27

Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates  

Microsoft Advertising's October product updates include aligning with Google Ads' ETA deprecation timeline, new view-through conversion metrics and more. Please visit Search Engine Land for the full article.

what do you think? 2021-10-05 07:00:00

Winning search marketing teams attend SMX  

Attend SMX online, November 9-10, to unify your teams… and unlock up to 20% off registration while you're at it! Please visit Search Engine Land for the full article.

what do you think? 2021-10-04 10:44:00

Comin' out of my cage, and I've been doing just fine; Monday's daily brief  

Gotta, gotta be down because I want it all Please visit Search Engine Land for the full article.

what do you think? 2021-10-04 10:00:00

Chrome tests Google side search in the browser  

Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way. Please visit Search Engine Land for the full article.

what do you think? 2021-10-01 12:31:40

Google pushes back FLoC testing to Q1 2022  

Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year. Please visit Search Engine Land for the full article.

what do you think? 2021-10-01 10:41:32

What do new pans have to do with attribution?; Friday's daily brief  

Plus, new reporting in Google Ads and new Yelp attributes Please visit Search Engine Land for the full article.

what do you think? 2021-10-01 10:00:00

Google Ads launches new budget report  

The report shows daily spend, monthly spending limit, monthly spend forecast, cost to date and budget changes you've made that particular month. Please visit Search Engine Land for the full article.

what do you think? 2021-09-30 15:53:30

Google unveils multimodal search, new SERP features; Thursday's daily brief  

Plus, the case for zero-party data as we approach the end of third-party cookies. Please visit Search Engine Land for the full article.

what do you think? 2021-09-30 13:33:19

Google Search Console products enhancements report gains more granular errors  

Starting September 29th, you may see changes in your products rich results enhancements report in Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-09-30 05:11:08

Google search gets larger images, enhances 'About this result,' gets more 'shoppable' and more  

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. Please visit Search Engine Land for the full article.

what do you think? 2021-09-29 10:34:51

MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features  

At Google's Search On event, the company previewed ways its MUM technology may change how users search. Please visit Search Engine Land for the full article.

what do you think? 2021-09-29 09:16:38

Best SMX rates expire this Saturday… book now and save!  

Don't miss your opportunity to learn brand-safe, actionable tactics to overcome the critical search marketing obstacles you're facing today — and prepare for what's coming in 2022. Please visit Search Engine Land for the full article.

what do you think? 2021-09-29 06:55:36

Fancy like🕺… why brands should pay attention to TikTok  

Plus, Microsoft's new credit card ads Please visit Search Engine Land for the full article.

what do you think? 2021-09-29 06:55:32

Yelp adds virtual restaurant attribute to help reduce customer confusion  

The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers. Please visit Search Engine Land for the full article.

what do you think? 2021-09-29 06:30:36

E-commerce SEO guide: New documentation from Google  

The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented. Please visit Search Engine Land for the full article.

what do you think? 2021-09-28 06:57:38

Data-driven attribution to become the default in Google Ads; Tuesday's daily brief  

And, should robots.txt support a feature for no indexation? Take the survey. Please visit Search Engine Land for the full article.

what do you think? 2021-09-28 05:41:29

Microsoft Advertising's new Credit card ads continue its streak of vertical-specific products  

The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada. Please visit Search Engine Land for the full article.

what do you think? 2021-09-28 05:19:51

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape  

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts Please visit Search Engine Land for the full article.

what do you think? 2021-09-27 13:47:20

Should robots.txt support a feature for no indexation? Take the survey  

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller. Please visit Search Engine Land for the full article.

what do you think? 2021-09-27 08:26:43

Social media advertising is getting harder; Monday's daily brief  

Plus, the latest jobs in search marketing Please visit Search Engine Land for the full article.

what do you think? 2021-09-27 04:08:50

Data, data, data, data rockin' everywhere; Friday's daily brief  

Plus, set your inclusion attributes in Microsoft Advertising Please visit Search Engine Land for the full article.

what do you think? 2021-09-24 04:41:36

Facebook changes business ad options in reaction to iOS updates  

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising. Please visit Search Engine Land for the full article.

what do you think? 2021-09-24 01:16:13

Google rolls out new products for travel and leisure businesses; Thursday's daily brief  

Plus, Facebook is sorry, not sorry, and Roku's new app for Shopify merchants. Please visit Search Engine Land for the full article.

what do you think? 2021-09-23 13:54:56

Keep your emails out of the spam folder and in front of your subscribers  

Everything you need to know about sending emails that your customers want to receive and that inboxes won't block from being delivered. Please visit Search Engine Land for the full article.

what do you think? 2021-09-23 12:09:14

Google Ads: Phrase and broad match keywords that are identical to a query are now preferred  

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn't identical to any of an advertiser's keywords. Please visit Search Engine Land for the full article.

what do you think? 2021-09-23 11:16:08

Google Search Console performance reports are now back to normal  

We are now seeing reporting as early as four hours ago! Please visit Search Engine Land for the full article.

what do you think? 2021-09-23 01:19:30

Microsoft Advertising launches Marketing with Purpose Business attributes  

Please visit Search Engine Land for the full article.

what do you think? 2021-09-23 01:04:09

“About this advertiser” initiative now includes Advertisers Pages for Google Ads  

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.

what do you think? 2021-09-22 15:33:54

Staying virtual; Wednesday's daily brief  

Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.

what do you think? 2021-09-22 14:46:09

Google rolls out ticket booking links, 'Things to do' ads and an eco-certified badge for hotels  

Google's new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Please visit Search Engine Land for the full article.

what do you think? 2021-09-22 07:39:02

How to set up Google Analytics 4 using Google Tag Manager  

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Please visit Search Engine Land for the full article.

what do you think? 2021-09-21 14:46:08

Mozilla tests Bing as the default search engine for 1% of users; Tuesday's daily brief  

Plus, ads proliferate in Amazon search results as ad prices surge. Please visit Search Engine Land for the full article.

what do you think? 2021-09-21 06:20:38

SEOs experiencing delays in data on Search Console performance reports  

If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. Please visit Search Engine Land for the full article.

what do you think? 2021-09-21 03:51:49

Google provides some reasons why it won't use your HTML title tags; Monday's daily brief  

Plus, Instagram tests 'Map Search' and last-minute holiday shopping SEO tips. Please visit Search Engine Land for the full article.

what do you think? 2021-09-20 10:13:06

Overcome today's search marketing challenges with actionable tactics at SMX  

Book your All Access pass now for just $199 — or bundle with a two-day workshop for just $299! Please visit Search Engine Land for the full article.

what do you think? 2021-09-20 08:01:04

Mozilla tests Bing as the default search engine for 1% of users  

Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines. Please visit Search Engine Land for the full article.

what do you think? 2021-09-17 23:58:52

SEO testing for continuous improvement; Friday's daily brief  

Plus why you should pause your ads (for science) Please visit Search Engine Land for the full article.

what do you think? 2021-09-17 08:59:29

Google explains why it made the title change to the search results  

Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks. Please visit Search Engine Land for the full article.

what do you think? 2021-09-17 07:22:18

More Google Ads campaign changes this month; Thursday's daily brief  

Plus, Reddit makes good on its advertising features promise Please visit Search Engine Land for the full article.

what do you think? 2021-09-16 14:16:39

How to test your content site strategy for continued improvement  

Forecasting, documenting and analyzing your content initiatives can help grow your brand's visibility and your skills as an SEO. Please visit Search Engine Land for the full article.

what do you think? 2021-09-16 08:14:42

Google Ads will combine Smart and standard Display campaigns  

The new Display campaign type will have the same controls that standard Display campaigns currently offer. Please visit Search Engine Land for the full article.

what do you think? 2021-09-15 05:43:39

New technology from Apple & others help me plug in; Wednesday's daily brief  

Plus more on Google search-related changes that you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2021-09-15 02:38:46

Your communications shouldn't feel like marketing; Tuesday's daily brief  

And, California's challenge to Amazon's labor algorithms carries potential ramifications for merchants. Please visit Search Engine Land for the full article.

what do you think? 2021-09-14 11:31:26

Exclusive agenda preview: What's next in search marketing  

Your $199 virtual pass unlocks four new tracks programmed by the Search Engine Land experts, tactic-rich sessions led by some of the smartest search marketers on the planet, and much, much more. Please visit Search Engine Land for the full article.

what do you think? 2021-09-14 07:35:42

Google to enforce unique product identifiers on free merchant listings  

Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings. Please visit Search Engine Land for the full article.

what do you think? 2021-09-14 02:30:01

New automation in Facebook Ads?; Monday's daily brief  

Plus, how to drive the funnel through content marketing and link building Please visit Search Engine Land for the full article.

what do you think? 2021-09-13 14:08:02

Messy SEO Part 2: The importance of canonicalization  

How we began cleaning up canonical tags after the MarTech site consolidation migration. Please visit Search Engine Land for the full article.

what do you think? 2021-09-13 11:27:08

Advertisers will now get more data in Google Ads… sort of; Friday's daily brief  

Plus, the conundrum of in-house career progression Please visit Search Engine Land for the full article.

what do you think? 2021-09-10 15:52:27

Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open  

We’re elated to announce that this year's awards will include a guest judge, last year's winner Areej AbuAli. Please visit Search Engine Land for the full article.

what do you think? 2021-09-10 12:47:40