Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy  

Google will start applying the surcharge beginning on October 1. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 15:41:38

Google review snippets bug seems resolved  

Google seems to have fixed the bug where review snippets were not displaying in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 14:34:13

Instagram is disabling interest and activity-based targeting of underage users  

Advertisers' targeting options for users under 18 will be limited to age, gender and location. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 02:44:31

The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday's daily brief  

And, new business openings remain strong in Q2, but the pandemic is far from over. Please visit Search Engine Land for the full article.

what do you think? 2021-07-27 02:30:17

Google Search link spam update rolling out now  

A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly. Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 10:45:53

Lowest SMX Convert rates expire Saturday  

Book by this Saturday, July 31 to get your All Access pass for just $99! Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 09:55:34

The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday's daily brief  

Plus, how to optimize for Bing search Please visit Search Engine Land for the full article.

what do you think? 2021-07-26 03:17:48

Google publishes timelines for Privacy Sandbox proposals  

APIs for each use case are projected to be available for adoption in Q4 2022. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 15:25:07

Google's three-strikes ad policy isn't the problem, it's policy application that worries advertisers  

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren't resolved in time. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 07:58:40

Why did Google rank this site? Well, now they'll tell you; Friday's daily brief  

Plus, how long does your site need to keep redirects? Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 07:12:38

Google fixing two search bugs; review snippets and soft 404 detection  

These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-23 06:20:41

Why search marketers don't think a dedicated four-year degree is necessary; Thursday's daily brief  

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 08:55:05

Google removes standalone Maximize conversions and Maximize conversion value strategies  

The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 08:41:01

Google now shows why it ranked a specific search result  

Google now list several of the factors it used to rank a result in the about this result section. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 01:58:53

Google will pass permanent signals with a redirect after a year  

If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL. Please visit Search Engine Land for the full article.

what do you think? 2021-07-22 01:27:59

Change is what search marketers expect; Wednesday's daily brief  

Plus, AMP labels are gone and Google Ads releases three-strikes policy. Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 10:28:22

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season  

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 09:20:55

Users can now leave more detailed restaurant reviews on Google  

Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters? Please visit Search Engine Land for the full article.

what do you think? 2021-07-21 08:27:34

Google drops AMP label in mobile search results  

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 14:12:15

Three strikes, you're out: Google's new ad policy violations pilot  

Google Ads plans to expand the scope of the project after the initial pilot to include more policy types. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 08:33:09

Google Search Console performance report adds Math Solvers as search appearance filter  

You can now see how your Math Solvers markup is doing using Google Search Console Performance reports. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 05:09:03

Google categorizes what organic search traffic drops look like  

This is the first time Google illustrated what different types of traffic drops look like. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 02:59:42

Would you have pursued a four-year degree in PPC or SEO?; Tuesday's daily brief  

And, the Marketoonist provides some perspective on what consumers really care about. Please visit Search Engine Land for the full article.

what do you think? 2021-07-20 02:01:47

Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal  

From the old Alta Vista days to doing SEO at the Wall Street Journal – we covered it all. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 12:14:49

Google News inclusion is automated, sorry publishers; Monday's daily brief  

Plus, Google introduces Mobile Web Certification for partners Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 12:07:13

Google officially launches SeekToAction for key moments for videos in search  

Previously announced at Google I/O, SeekToAction markup is now out of beta. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 07:22:34

Actionable conversion optimization tactics — just $99  

Secure your spot now — Early Bird rates expire next Saturday, July 31! Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 06:24:55

Answer MarTech's survey on attending or exhibiting at in-person events  

MarTech’s Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts. Please visit Search Engine Land for the full article.

what do you think? 2021-07-19 02:05:07

Yet another automation feature rolling out in Google Ads; Friday's daily brief  

Plus, a deep-dive into FLoC cohorts and opportunities for advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-07-16 13:03:46

Google tries to answer publishers questions on visibility concerns in Google News  

Applying to be in Google News has been turned off for years, causing confusion to new publishers. Please visit Search Engine Land for the full article.

what do you think? 2021-07-16 11:19:21

Would your job be easier or more difficult if Google wasn't the dominant platform?; Thursday's daily brief  

And, we say goodbye to Twitter's Fleets and Google Posts for knowledge panels. Please visit Search Engine Land for the full article.

what do you think? 2021-07-15 09:47:25

Google Ads optimized targeting gradually rolling out  

This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out. Please visit Search Engine Land for the full article.

what do you think? 2021-07-15 04:36:16

There isn't always a quick answer in SEO and that is okay; Wednesday's daily brief  

Search Console changed how you debug some AMP URLs. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 15:14:10

Yelp Audiences allows advertisers to reach Yelp users off the platform  

Targeting is based on the user's purchase intent on Yelp and ads do not have to lead back to Yelp's platform. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 03:07:31

Google Posts for verified knowledge panels going away  

On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away. Please visit Search Engine Land for the full article.

what do you think? 2021-07-14 01:53:13

Google adds direct apply markup and new editorial guidelines for job postings  

The new guidelines include guidance around obstructive text & images, excessive & distractive ads, or content that doesn’t add any value to the job posting. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 11:51:12

Google Search Console links AMP debugging to AMP page experience guide  

Google made changes to how to debug some AMP URLs within Search Console. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 07:22:35

The July core update is “effectively complete”; Tuesday's daily brief  

And, how search professionals can help fight against misinformation in their communities. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 07:01:49

FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE  

Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they’re ready to make the most of it the day 3rd party cookies stop working. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 06:13:01

New GoDaddy integration lets merchants easily show inventory across Google  

This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services. Please visit Search Engine Land for the full article.

what do you think? 2021-07-13 02:03:54

10 reasons to join us at SMX Convert  

Unbiased content, on-demand access, affordable pricing… and that’s just the beginning. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 12:26:55

Google July 2021 core update is finished rolling out  

After 12-days, Google said the July 2021 core update is done. It rolled out between July 1st and July 12th. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 12:02:46

The Search Engine Land mentorships have been announced; Monday's daily brief  

Plus, on the hunt for something new in 2021? New job opps in search Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 05:49:10

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs  

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results. Please visit Search Engine Land for the full article.

what do you think? 2021-07-12 05:04:23

Search Engine Land mentorship program partnerships announced  

The mentorship program includes three PPC and three SEO mentorship matches. Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 19:13:41

Google now does soft 404 detection by device type  

This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed. Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 15:47:58

Why brands should care about inclusion in marketing; Friday's daily brief  

Plus, Merchant Center guidelines change in August — for the advertiser’s benefit Please visit Search Engine Land for the full article.

what do you think? 2021-07-09 08:38:39

This is your last chance to save big on Search Engine Land Awards entries  

Get your entry in by next Friday, July 16 at 11:59pm PST, to save $100 off standard entrance fees (per submission)! Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:53:32

Why it's important to educate your friends and family about search; Thursday's daily brief  

Plus, data from Google's July core update and Microsoft Advertising's new Multimedia Ads. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:17:29

Creative ways to source content ideas from UGC for SEO  

Uncover unique methods to find relevant topics that go beyond traditional keyword research tools. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 15:15:21

Google's Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries  

"There is no expectation that it will become this question-answering system," Nayak told Search Engine Land, adding that such a system is "just not useful" for complex needs. Please visit Search Engine Land for the full article.

what do you think? 2021-07-08 01:32:31

Google's July 2021 core update rolled out quickly; here is what the data providers saw  

While the June core update took a while to start rolling out, the July core update hit hard and fast. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 12:57:29

Are all the Google algorithm updates too much to handle?; Wednesday's daily brief  

Also, Google talks about search rankings and spam prevention. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 09:25:22

Microsoft Advertising launches Multimedia Ads beta starting today  

Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad. Please visit Search Engine Land for the full article.

what do you think? 2021-07-07 07:16:44

Winning SEO and PPC teams attend SMX  

Get your teams on the same page, speaking the same language, and working towards a shared vision of success! Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 12:45:16

Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising  

New additions to RSAs mean you can customize campaigns around events and searcher locations. Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 12:24:41

Google on how it ranks search results and prevents obvious spam  

Don’t focus on one or two specific signals, make your site overall better says Google. Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 04:34:14

Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday's daily brief  

Plus, Pinterest bans all weight loss ads Please visit Search Engine Land for the full article.

what do you think? 2021-07-06 04:11:09

Another one… another algo update, that is; Friday's daily brief  

Plus, more unskippable YouTube ads Please visit Search Engine Land for the full article.

what do you think? 2021-07-02 08:45:24

Google July 2021 core update rolling out now  

This update is the second part of the June 2021 core update. Please visit Search Engine Land for the full article.

what do you think? 2021-07-01 15:20:45

So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday's daily brief  

And, 51% of local marketers say their business will hire more SEO staff this year. Please visit Search Engine Land for the full article.

what do you think? 2021-07-01 12:29:09

Sharing is caring; Wednesday's daily brief  

Plus, Broad Match Modifier goes away in July Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 13:03:44

It can take hours to weeks for new content to be indexed, says Google  

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 10:49:18

Reach, compel, convert — attend SMX Convert for just $99  

Grab your All Access pass now and join us online on August 17! Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 09:45:01

Google's help guide on redirects and Google Search updated  

This document has been updated to show you how various forms of redirects impact your site’s performance in Google Search. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 03:44:07

Financial services advertisers in the UK must meet Google verification requirements by August 2021  

ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension. Please visit Search Engine Land for the full article.

what do you think? 2021-06-30 01:09:43

In its first application, Google's MUM identified 800 variations of vaccine names across 50 languages in seconds  

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 21:12:23

Advertisers will lose the ability to create new BMM keywords in late July  

Attributes, like bid and status, can still be edited, but you'll have to convert to phrase match if you want to edit the keyword text. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 13:24:33

Why did Google release all these updates together?; Tuesday's daily brief  

And, the search community mourns the loss of Russ Jones. Please visit Search Engine Land for the full article.

what do you think? 2021-06-29 10:24:09

Part two of Google Search spam update on June 28 rolling out  

This update impacts both web and image results and is a global update. Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 10:45:46

What's the latest in search marketing? Monday's daily brief  

Plus, Google lets searchers know when results aren't reliable Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 09:36:18

Announcing the Search Engine Land Mentorship Program for SEO and PPC  

Applications will be open today and close July 2. The program will run August – October 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-06-28 06:22:39

Google adjusts the timeline for third-party cookie deprecation; Friday's daily brief  

Plus, why thinking like a group isn't so bad after all Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 12:16:03

Google publishes SEO guide to HTTP status codes, network issues and DNS errors  

The official guide to how these server related issues or responses impact your Google Search performance. Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 08:29:50

Google Search notice warns searchers when results are new and possibly unreliable  

Google’s new “it looks like these results are changing quickly.” Please visit Search Engine Land for the full article.

what do you think? 2021-06-25 03:38:11

Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility  

Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T. Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 18:45:35

Google pushes back plan to block third-party cookies until 2023  

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 15:58:04

Can the industry's biggest players win over privacy enthusiasts?; Thursday's daily brief  

Plus, Google's June 23 spam update and Fred Vallaeys answers your top FLoC questions Please visit Search Engine Land for the full article.

what do you think? 2021-06-24 06:33:42

Google Search releases spam update on June 23  

If you notice ranking changes today, it might be related to Google’s spam fighting efforts. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 12:54:18

Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing  

Advertisers can make their voices heard regarding FLoC in forums and at open meetings. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 12:53:11

Google rankings, quality and relevancy; Wednesday's daily brief  

Also, non-AMP content now in top stories carousel. Please visit Search Engine Land for the full article.

what do you think? 2021-06-23 04:39:33

Google top stories carousel now showing non-AMP listings  

Are you noticing your non-AMP pages showing up in this spot now? Please visit Search Engine Land for the full article.

what do you think? 2021-06-22 03:26:40

Google may suspend merchant sites that show invalid product availability  

Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website. Please visit Search Engine Land for the full article.

what do you think? 2021-06-22 02:37:48

Google is pushing hard to make it easier to create ads; Tuesday's daily brief  

Plus, Shopify site owners can finally edit their robots.txt files. Please visit Search Engine Land for the full article.

what do you think? 2021-06-22 01:28:18

Video: John Shehata, the Global Vice President at CondĂŠ Nast on Search  

This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more. Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 15:55:48

Ads Creative Studio will consolidate Google's various creative advertising tools  

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 15:03:26

Finally, Shopify site owners can edit their robots.txt files  

The rollout began on Friday and should now be available for all sites. Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 14:34:07

Instagram Reel ads are the new TikTok competitor; Monday's daily brief  

Plus, Google cuts down FAQ in SERPS Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 14:01:27

Google simplifies YouTube ad creation for SMBs  

The new workflow is now available globally on mobile and desktop. Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 04:47:16

Attend SMX Convert for actionable tactics to boost conversions  

Register by July 31 to secure your All Access pass for just $99! Please visit Search Engine Land for the full article.

what do you think? 2021-06-21 01:53:19

Ready Player One? We might be closer to the OASIS than you think; Friday's daily brief  

Plus, missed SMX Advanced? Check out the keynote Please visit Search Engine Land for the full article.

what do you think? 2021-06-18 08:21:14

Google limits FAQ rich results to a maximum of two per snippet  

You will now see fewer FAQ drop downs in the Google search results. Please visit Search Engine Land for the full article.

what do you think? 2021-06-18 07:08:23

Google expands GMB profile editing capabilities in Search and Maps  

Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30. Please visit Search Engine Land for the full article.

what do you think? 2021-06-17 09:26:29

Facebook testing virtual reality ads in Oculus VR  

This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well. Please visit Search Engine Land for the full article.

what do you think? 2021-06-17 07:22:34

New research shows Google serves almost half of all ad traffic on fake news sites  

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online. Please visit Search Engine Land for the full article.

what do you think? 2021-06-17 02:08:17

The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday's daily brief  

Plus, diners are returning to restaurants in record numbers and what that means for local businesses Please visit Search Engine Land for the full article.

what do you think? 2021-06-17 01:16:15

Google tests article carousel for some author knowledge panels  

A new beta feature that highlights articles from journalists. Please visit Search Engine Land for the full article.

what do you think? 2021-06-16 15:30:37

User experience is the difference between mediocre and next-level search marketing  

A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs. Please visit Search Engine Land for the full article.

what do you think? 2021-06-16 10:06:27

Google page experience update rolls out just as core update finishes; Wednesday's daily brief  

Plus, Google Search Console Insights report is now open to all Please visit Search Engine Land for the full article.

what do you think? 2021-06-16 09:53:50

Google My Business performance report adding driving direction requests and website visits  

This is slowly rolling out, you might not see it show up yet in your Google My Business account. Please visit Search Engine Land for the full article.

what do you think? 2021-06-16 08:08:04