BlueConic named a leader in IDC MarketScape CDP Vendor Assessment  

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams. The post BlueConic named a leader in IDC MarketScape CDP Vendor Assessment appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think? 2022-05-04 08:29:40

Master the art of A/B testing  

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

what do you think? 2022-05-04 01:19:43

Twitter Circle: Limit who can view your tweets  

Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.

what do you think? 2022-05-03 14:52:50

Google Ads reporting issues with APIs and Ads Scripts  

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.

what do you think? 2022-05-03 10:32:50

Google Responsive Search Ads: What you need to know  

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs

what do you think? 2022-05-03 02:25:21

Microsoft Advertising is rolling out Auto-generated remarketing lists and more  

A handful of new additions this month will be warmly welcomed by Microsoft advertisers.

what do you think? 2022-05-03 01:27:54

Elon Musk taking over Twitter, but most marketers not worried   

Despite concerns about “free” speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.

what do you think? 2022-05-02 15:47:13

Google offers limited free training to U.S. companies  

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies - from SMBs to enterprises.

what do you think? 2022-05-02 14:14:30

Microsoft Advertising has new certification badges, levels and a new learning center  

There are now three different exams you can take within Microsoft Advertising.

what do you think? 2022-05-02 11:40:23

A guide to machine learning in search: Key terms, concepts and algorithms  

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.

what do you think? 2022-05-02 08:08:53

How to retain employees during the Great Resignation  

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.

what do you think? 2022-05-02 04:11:30

LinkedIn is rolling out a new website link feature  

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text. Please visit Search Engine Land for the full article.

what do you think? 2022-04-29 08:07:41

Microsoft Advertising brings cash back incentives to ads  

The company announced several inventive new features during its Elevate 2022 event. Please visit Search Engine Land for the full article.

what do you think? 2022-04-29 04:50:53

How to optimize account structure in an era of automation  

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy. Please visit Search Engine Land for the full article.

what do you think? 2022-04-29 03:03:07

Bingbot user-agent change coming in the Fall of 2022  

Bing will stop using the historical user-agent and transition fully to the new user-agents. Please visit Search Engine Land for the full article.

what do you think? 2022-04-28 15:33:57

Google lets users limit three more types of ads on YouTube, GDN  

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss. Please visit Search Engine Land for the full article.

what do you think? 2022-04-28 06:14:02

Baseline analysis for your SEO strategy  

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Please visit Search Engine Land for the full article.

what do you think? 2022-04-28 04:02:51

Google, Microsoft report strong search ad revenue growth  

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers. Please visit Search Engine Land for the full article.

what do you think? 2022-04-27 16:16:20

How the Google Ads extensions upgrade may impact your accounts  

All Google Ads accounts are being migrated to upgraded extensions. Here’s a guide to what’s new and what’s going away. Please visit Search Engine Land for the full article.

what do you think? 2022-04-27 13:03:55

Is the Google Business Profile Manager going away for multi-locations businesses as well?  

Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? Please visit Search Engine Land for the full article.

what do you think? 2022-04-27 07:16:49

What 1,000 food blog audits has taught me about SEO  

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits. Please visit Search Engine Land for the full article.

what do you think? 2022-04-27 04:25:58

Google Ads API v10.1 is now available  

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Please visit Search Engine Land for the full article.

what do you think? 2022-04-27 03:36:33

Google AdWords API sunsets April 27  

You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API. Please visit Search Engine Land for the full article.

what do you think? 2022-04-26 03:56:50

Google Search Console's URL parameter tool is officially not working  

Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks. Please visit Search Engine Land for the full article.

what do you think? 2022-04-26 03:24:36

How to interview and hire for entry-level digital marketing positions  

Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. Please visit Search Engine Land for the full article.

what do you think? 2022-04-26 03:15:10

Performance Max campaigns gain New Customer Acquisition goals  

A handful of new updates should help make Google’s Performance Max campaigns more effective. Please visit Search Engine Land for the full article.

what do you think? 2022-04-26 01:19:25

Beware of fake DMCA link requests by AI-generated lawyers  

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam. Please visit Search Engine Land for the full article.

what do you think? 2022-04-25 15:21:04

Google Search launching Signed Exchanges for desktop users  

This change impacts sites that utilities dynamic serving with the vary user-agent header. Please visit Search Engine Land for the full article.

what do you think? 2022-04-25 07:31:09

Brands plan to invest more in search in the next 12 months  

One in six brands plan to increase their paid search advertising budget over the next year. Here's why it's happening. Please visit Search Engine Land for the full article.

what do you think? 2022-04-25 05:17:31

Google adds nine policies to three-strike Ads system  

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more. Please visit Search Engine Land for the full article.

what do you think? 2022-04-25 04:44:02

5 ways to use the Wayback Machine for SEO  

Use the tool to recover lost information and glean insights into the direction of competitor strategies. Please visit Search Engine Land for the full article.

what do you think? 2022-04-25 02:23:26

Bing's Ethical Shopping hub expands to U.S., Canada  

Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing. Please visit Search Engine Land for the full article.

what do you think? 2022-04-22 09:15:36

4 technical SEO tasks that are critical to organic success  

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.

what do you think? 2022-04-22 05:37:14

Google unveils a simpler way for European users to reject cookies  

After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors. Please visit Search Engine Land for the full article.

what do you think? 2022-04-22 03:25:01

Ahrefs has raised $1.5 million for Ukraine  

Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians. Please visit Search Engine Land for the full article.

what do you think? 2022-04-21 15:50:30

TikTok's In-Feed Ads get more visual with Interactive Add-Ons  

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. Please visit Search Engine Land for the full article.

what do you think? 2022-04-21 15:29:39

Universal Analytics real time latency issues won't be fully fixed, says Google  

Google says either wait it out or switch to GA4. Please visit Search Engine Land for the full article.

what do you think? 2022-04-21 06:22:53

How to get reviews for local SEO: The must-do list   

How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.

what do you think? 2022-04-21 04:19:21

Google SpamBrain: AI-based spam prevention system launched in 2018  

Google said it identified about six-times more spam in 2021 than in 2020. Please visit Search Engine Land for the full article.

what do you think? 2022-04-21 01:33:43

Google tests big changes to featured snippets  

The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’. Here’s what they look like. Please visit Search Engine Land for the full article.

what do you think? 2022-04-20 16:46:50

Brave Search adds Discussions to search results  

Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints. Please visit Search Engine Land for the full article.

what do you think? 2022-04-20 14:14:44

Microsoft Advertising extends RSA migration deadline by 60 days  

The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months. Please visit Search Engine Land for the full article.

what do you think? 2022-04-20 07:04:53

Start structuring your privacy-focused SEM measurement plan now  

The deprecation of third-party cookies in Chrome is fast approaching. Here’s a timeline to help you build a new measurement framework. Please visit Search Engine Land for the full article.

what do you think? 2022-04-20 03:48:08

11 breadcrumb SEO best practices for a mobile-first strategy  

Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile. Please visit Search Engine Land for the full article.

what do you think? 2022-04-20 03:09:38

Google Search Console notices for removing intrusive interstitials  

Google’s page experience algorithm takes into account intrusive interstitials. Please visit Search Engine Land for the full article.

what do you think? 2022-04-19 16:40:30

Google Site Kit gains ideas to write about section  

This section pull from the Google Question Hub and is experimental right now. Please visit Search Engine Land for the full article.

what do you think? 2022-04-19 12:53:23

Take home the highest honor in search  

The 2022 Search Engine Land Awards entry period is officially open! Please visit Search Engine Land for the full article.

what do you think? 2022-04-19 04:45:13

How to handle unprofessional SEO treatment: tips and guidelines  

Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.

what do you think? 2022-04-19 01:02:57

3 powerful micro-conversion strategies for paid social  

Micro-conversions have the potential to decrease costs and improve conversion rates.

what do you think? 2022-04-18 06:16:15

5 ways to level-up lazy listicles  

Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.

what do you think? 2022-04-18 04:39:47

Google rolling out conversion migration tool for Google Analytics 4  

You can use this tool to import your Universal Analytics 3 goals into GA4.

what do you think? 2022-04-15 03:47:30

Google Ads custom columns get major upgrades  

New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.

what do you think? 2022-04-15 03:17:54

Google Analytics confirms another reporting delay today  

After numerous issues with Google Analytics, Google has confirmed another issue with reporting.

what do you think? 2022-04-15 01:50:46

Google MUM update: What can SEOs expect in the future?  

Is MUM Google’s next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.

what do you think? 2022-04-15 01:39:07

Shifting to Google Responsive Search Ads: 3 must-know tips  

Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.   

what do you think? 2022-04-14 07:37:46

Pinterest for WooCommerce extension turns products into shoppable pins  

Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.

what do you think? 2022-04-14 06:43:39

4 tips for successful TikTok videos from TikTok  

Want to create good TikTok videos? Here’s what Tiktok advises, But these best practices will only get brands so far.

what do you think? 2022-04-14 02:24:45

Google Ads launches manager account dashboards  

Google also announced five improvements that should make your dashboards faster and easier to use.

what do you think? 2022-04-13 14:30:01

YouTube launching new search insights tool  

You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.

what do you think? 2022-04-13 13:35:36

Google’s new highly cited label for top stories now live  

Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.

what do you think? 2022-04-13 09:31:07

Yelp adds searchable eco-friendly business attributes   

The new sustainability attributes will appear on Yelp business pages. In addition, Yelp will highlight attributes in search results.

what do you think? 2022-04-13 07:02:43

Marketers report Meta bug turning off Facebook ads  

Make suer you check your accounts ASAP, since many said their best-performing ads were affected.

what do you think? 2022-04-13 05:32:53

Google shares deeper insight into audience signals in Performance Max campaigns  

“Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle,” the company clarified.

what do you think? 2022-04-13 01:04:59

U.S. search ad revenue grew 33% to $78 billion last year  

Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.

what do you think? 2022-04-12 07:27:06

Google claims to fix Google Analytics latency issues  

If the reporting looks wrong, you are not alone – make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.

what do you think? 2022-04-12 02:21:29

Google March 2022 product reviews update is finished rolling out  

Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.

what do you think? 2022-04-11 15:33:03

Mother’s Day 2022: 3 search trends to know  

Mother’s Day is May 8 in the U.S. Which means if you haven’t started planning your PPC campaigns, you’re already behind.

what do you think? 2022-04-11 07:13:39

9 roadblocks to SEO success  

Identify and avoid these common pitfalls that can prevent or delay you from achieving the SEO success you desire. 

what do you think? 2022-04-11 06:14:11

Indexing: A tale of two search engines  

In Part 7 of our Messy SEO series, we look at the differences between Bing and Google's indexing of MarTech's content.

what do you think? 2022-04-08 13:34:27

Twitter will let you leave a conversation through   

A new unmentioning feature lets you and your brands leave Twitter threads.

what do you think? 2022-04-08 09:19:01

The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021  

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.

what do you think? 2022-04-08 06:39:09

Google doesn’t want your AI-generated SEO spam content  

Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.

what do you think? 2022-04-08 01:51:34

Search Engine Land seeks editor to cover paid search marketing  

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more.

what do you think? 2022-04-08 01:13:54

Google Analytics 4 gains autosuggest for faster report access  

Autosuggest helps you locate the report you are looking for in less time within GA4.

what do you think? 2022-04-07 16:17:27

Google may update business hours in local listings with AI  

So make sure to routinely review your business hours to ensure they are accurate.

what do you think? 2022-04-07 07:48:53

Google multisearch – search by image and text at the same time  

Just to be clear, MUM is not currently being used for this search feature – yet.

what do you think? 2022-04-07 07:40:07

The right approach to multilingual marketing strategy  

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.

what do you think? 2022-04-07 04:06:04

Pinterest prohibits climate misinformation in ads, content   

Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited.

what do you think? 2022-04-06 16:38:18

Twitter: Edit button coming (but you’ll have to pay to get it)  

Twitter says it’s been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.

what do you think? 2022-04-06 10:02:21

R.A.C.E to success: A strategic framework to win at SEO  

You can find success in your SEO strategy by following these steps. Please visit Search Engine Land for the full article.

what do you think? 2022-04-06 08:51:34

Google's March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers  

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Please visit Search Engine Land for the full article.

what do you think? 2022-04-05 16:51:25

Microsoft Advertising announces open beta for RSA ad customizers  

RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy. Please visit Search Engine Land for the full article.

what do you think? 2022-04-05 07:22:26

Google Business Profile review management tool expands support to those with many local listings  

Previously, this tool only let those with a few listings manage their reviews. Please visit Search Engine Land for the full article.

what do you think? 2022-04-05 07:07:14

Twitter for Professionals: How to switch to a Professional Account  

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert? Please visit Search Engine Land for the full article.

what do you think? 2022-04-05 01:30:17

7 reasons why people believe SEO myths  

Here are seven reasons why people believe in SEO myths and misinformation - and what to do when these situations arise. Please visit Search Engine Land for the full article.

what do you think? 2022-04-05 01:23:10

How to create a three-tier blog strategy to increase revenue  

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. Please visit Search Engine Land for the full article.

what do you think? 2022-04-04 05:59:13

Google Business Profiles add new recycling attribute  

This new attribute may help your business stand out from the competition in the Google local results. Please visit Search Engine Land for the full article.

what do you think? 2022-04-04 01:36:51

Twitter tests 3 new ad formats   

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like. Please visit Search Engine Land for the full article.

what do you think? 2022-04-01 14:12:27

Google Ads latency issue confirmed with ad reviews  

Google said this is impacting a significant subset of users specific to Responsive search ads (RSAs). Please visit Search Engine Land for the full article.

what do you think? 2022-04-01 12:03:59

Facebook confirms 'massive ranking failure'  

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds. Please visit Search Engine Land for the full article.

what do you think? 2022-04-01 01:54:50

Toxic links & disavows: A comprehensive SEO guide  

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. Please visit Search Engine Land for the full article.

what do you think? 2022-04-01 01:08:32

Google's Privacy Sandbox ad technology testing begins  

Developers will gain access to Privacy Sandbox's newest measurement proposals: Topics, FLEDGE and Attribution Reporting. Please visit Search Engine Land for the full article.

what do you think? 2022-03-31 16:23:03

Microsoft took down 3 billion ads in 2021  

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review. Please visit Search Engine Land for the full article.

what do you think? 2022-03-31 03:36:58

Facebook ads 'Interest Categories' may be up to 33% inaccurate  

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data. Please visit Search Engine Land for the full article.

what do you think? 2022-03-31 02:15:59

How paid search marketers can address brand measurement challenges and grow in their careers  

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article.

what do you think? 2022-03-31 02:09:28

Google launches new highly cited label in search and improved about results for rapidly evolving topics  

This is to help searchers better understand if they should trust the search results displayed by Google. Please visit Search Engine Land for the full article.

what do you think? 2022-03-31 01:31:23

Google shares search traffic monitoring dashboard for Data Studio  

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector. Please visit Search Engine Land for the full article.

what do you think? 2022-03-30 13:46:33

YouTube to drop Maximize Lift bidding  

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys. Please visit Search Engine Land for the full article.

what do you think? 2022-03-30 08:47:28

How to keep your SEO clients engaged: 8 communication touchpoints  

Take the time to review your communication plan to keep your projects on track and your clients happy. Please visit Search Engine Land for the full article.

what do you think? 2022-03-30 08:08:48

Most plan to tough out the switch to Google Analytics 4  

About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Please visit Search Engine Land for the full article.

what do you think? 2022-03-30 01:35:54