Google may not display Web Stories that are teasers  

Google said its users want to see the full story and not have to click through to see more. Please visit Search Engine Land for the full article.

what do you think? 2021-01-27 15:36:19

How are local service ads impacting Google Ads accounts?  

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. Please visit Search Engine Land for the full article.

what do you think? 2021-01-26 05:36:08

Microsoft Advertising now offers Filter Link Extensions  

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Please visit Search Engine Land for the full article.

what do you think? 2021-01-26 03:48:13

Video: Dawn Beobide on the importance of training your developers on SEO  

We also spoke about the old days of the SEO forums, it was a super windy day. Please visit Search Engine Land for the full article.

what do you think? 2021-01-25 14:15:35

Google's alternative to third-party cookies open for advertiser testing in Q2 2021  

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. Please visit Search Engine Land for the full article.

what do you think? 2021-01-25 13:27:44

Train with the experts from Adobe, Microsoft, and more at SMX  

Meet some of the marketing experts who will guide you on your learning journey this February. Please visit Search Engine Land for the full article.

what do you think? 2021-01-25 12:36:44

Google adds price drop appearance rich results to search results  

Google automatically calculates the price drop based on changes to your structured data over time. Please visit Search Engine Land for the full article.

what do you think? 2021-01-25 03:01:34

Contextual links in featured snippets may present new opportunities and risks  

The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets. Please visit Search Engine Land for the full article.

what do you think? 2021-01-22 20:11:21

Chrome 88 Adds to Core Web Vitals DevTools  

Chrome 88 allows you to view your site’s LCP, FIP, and CLS data in dev tools. Please visit Search Engine Land for the full article.

what do you think? 2021-01-22 15:36:02

Google Search launches updated mobile design and interface  

With a new, modern experience, Google says the redesign is easier to read and use. Please visit Search Engine Land for the full article.

what do you think? 2021-01-22 06:57:46

Google My Business updates flag review feature  

The new form and options are much more detailed now, compared to the old method. Please visit Search Engine Land for the full article.

what do you think? 2021-01-22 06:42:27

Google might remove search in Australia if forced to pay to link to sites  

This comes after Google signs an agreement with French publishers to pay for some content. Please visit Search Engine Land for the full article.

what do you think? 2021-01-22 02:19:09

SEO strategies from the Search Engine Land SEO initiative award winners  

This year's Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land's own George Nguyen to talk SEO tactics and strategies. Please visit Search Engine Land for the full article.

what do you think? 2021-01-21 07:01:11

The SMX Report agenda is live!  

Your journey to mastering search marketing analytics begins here. Please visit Search Engine Land for the full article.

what do you think? 2021-01-19 13:39:33

Video: Phillip Thune on finding good writers and writing good content  

We also spoke about how SEO behavior changed around content around both the Panda and Penguin releases. Please visit Search Engine Land for the full article.

what do you think? 2021-01-19 08:24:28

Google crawl stats report now showing more crawls  

Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results. Please visit Search Engine Land for the full article.

what do you think? 2021-01-19 07:16:04

DuckDuckGo's focus on privacy-minded users pushes it past 100 million searches in a single day  

Although it's a long way from being a Google competitor, DuckDuckGo's business model may serve as a playbook for new search engines. Please visit Search Engine Land for the full article.

what do you think? 2021-01-19 04:52:36

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers  

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. Please visit Search Engine Land for the full article.

what do you think? 2021-01-16 01:07:24

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year  

Adam Heitzman from Higher Visibility and David Black with Wpromote give their best advice for running a successful search agency. Please visit Search Engine Land for the full article.

what do you think? 2021-01-14 05:56:51

Why we're creating a new content experience for SMX  

This year we’re offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers. Please visit Search Engine Land for the full article.

what do you think? 2021-01-13 11:04:16

Google pauses all political ads through inauguration  

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. Please visit Search Engine Land for the full article.

what do you think? 2021-01-13 02:45:26

Google News performance report added to Google Search Console  

Google Search Console now lets you dive in to how well your news site performs in Google News and the Google News App. Please visit Search Engine Land for the full article.

what do you think? 2021-01-12 10:54:34

Yelp launches “health and safety measures” community feedback feature  

Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Please visit Search Engine Land for the full article.

what do you think? 2021-01-12 10:36:10

Unlock actionable search tactics at SMX Report  

Grab your value-packed All Access pass now for just $99 or bundle with a workshop for extra savings! Please visit Search Engine Land for the full article.

what do you think? 2021-01-12 01:38:07

Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads  

We also speak about his current position running a company named Textbroker. Please visit Search Engine Land for the full article.

what do you think? 2021-01-11 05:26:18

Google updates the Search Console coverage report  

The updated report now gives you very specific categories and labels for errors and responses. Please visit Search Engine Land for the full article.

what do you think? 2021-01-11 03:01:40

How to use schema markup to make an impression in search  

Every business is unique in its own way and schema markup can help convey that in Google search. Please visit Search Engine Land for the full article.

what do you think? 2021-01-11 02:19:54

Google launched subtopics ranking in mid-November  

Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad. Please visit Search Engine Land for the full article.

what do you think? 2021-01-10 01:57:44

Halting campaigns shouldn't be your only brand safety precaution  

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business. Please visit Search Engine Land for the full article.

what do you think? 2021-01-08 23:57:55

Google Ads and SMBs: How to drive results on a low budget  

A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Please visit Search Engine Land for the full article.

what do you think? 2021-01-08 14:38:41

Google My Business launches new performance reporting  

You can access these new reports within Google My Business under the insights section. Please visit Search Engine Land for the full article.

what do you think? 2021-01-08 01:57:34

Selecting better KPIs for your business: What to consider and how to bolster your most important metric  

It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there. Please visit Search Engine Land for the full article.

what do you think? 2021-01-07 14:57:14

Facebook blocks Trump for remainder of term while Twitter sets temporary ban  

Numerous advertisers have paused their social media campaigns over yesterday’s events at the Capitol. Please visit Search Engine Land for the full article.

what do you think? 2021-01-07 04:34:05

Search Engine Land, SMX name Carolyn Lyden content lead  

Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve. Please visit Search Engine Land for the full article.

what do you think? 2021-01-06 16:49:19

Google confirms showing homework practice problems in search results  

Google said this is currently an experiment but will share more details on how publishers can participate later. Please visit Search Engine Land for the full article.

what do you think? 2021-01-06 01:51:22

Become a master of analytics at Search Marketing Expo  

Register by February 6 to secure your All Access pass for just $99, or bundle with a workshop and save! Please visit Search Engine Land for the full article.

what do you think? 2021-01-06 01:22:30

Google's Lighthouse is now recommending JavaScript library alternates  

Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern alternatives. Please visit Search Engine Land for the full article.

what do you think? 2021-01-05 11:55:39

The Auction Insights Visualizer can turn your data tables into useful charts  

The free, third-party tool can help you better understand how competitor behavior has changed over time. Please visit Search Engine Land for the full article.

what do you think? 2021-01-05 08:30:03

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report  

You can now see crawling and indexing data directly in the search performance report. Please visit Search Engine Land for the full article.

what do you think? 2021-01-04 05:31:01

Google launches Question Hub for US publishers  

After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States. Please visit Search Engine Land for the full article.

what do you think? 2021-01-04 04:09:24

Video: Anthony Church on conversion tracking & SEO  

We are not only in the SEO industry, we both went to the same university — go figure! Please visit Search Engine Land for the full article.

what do you think? 2021-01-04 02:14:51

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more  

Even a pandemic couldn't slow down developments in the search industry. Here's our recap of the year's most important stories and news. Please visit Search Engine Land for the full article.

what do you think? 2020-12-31 08:00:00

Google algorithm updates 2020 in review: core updates, passage indexing and page experience  

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020. Please visit Search Engine Land for the full article.

what do you think? 2020-12-30 08:00:00

Biased language models can result from internet training data  

The controversy around AI researcher Timnit Gebru's exit from Google, and what biased model may mean for the search industry. Please visit Search Engine Land for the full article.

what do you think? 2020-12-29 08:00:00

Video: Joe Beccalori on the importance of blending SEO with other digital marketing  

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. Please visit Search Engine Land for the full article.

what do you think? 2020-12-28 08:02:56

Some early observations on the Google December core update  

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Please visit Search Engine Land for the full article.

what do you think? 2020-12-24 09:15:00

Will COVID vaccine rollout bring back in-person conferences?  

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021. Please visit Search Engine Land for the full article.

what do you think? 2020-12-23 14:56:16

Brand reputation and the impact of Google SERP selections  

How Google treats company navigational brand searches and the impact they can have on consumer perceptions. Please visit Search Engine Land for the full article.

what do you think? 2020-12-23 13:21:11

Google algorithms vs Google penalties, explained by an ex-Googler  

This former Google quality analyst explains the difference between Google’s algorithms, manual actions, quality and penalties. Please visit Search Engine Land for the full article.

what do you think? 2020-12-23 12:01:40

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search  

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. Please visit Search Engine Land for the full article.

what do you think? 2020-12-23 10:41:49

Google confirms passage indexing is not yet live  

We expected this to roll out in 2020 but that seems unlikely now. Please visit Search Engine Land for the full article.

what do you think? 2020-12-22 20:02:12

Google Search Console brings back request indexing tool  

After 69 days of it not working, it is now back up and running. Please visit Search Engine Land for the full article.

what do you think? 2020-12-22 12:47:38

Unlock actionable tactics to measure search marketing success  

Join us online SMX Report, February 23, 2021. Please visit Search Engine Land for the full article.

what do you think? 2020-12-22 11:11:00

SMX Overtime: Eternal testing, the key to Facebook Ads success  

SMX speaker Amy Bishop shares insights on Facebook’s learning curve and testing strategies. Please visit Search Engine Land for the full article.

what do you think? 2020-12-21 11:11:54

Video: Joe Beccalori on the diminishing value of organic  

We go way back to discuss how SEO has changed over the years. Please visit Search Engine Land for the full article.

what do you think? 2020-12-21 10:50:28

SMX 2021 will provide the most comprehensive search marketing education available  

6 events, actionable tactics, affordable for all marketers Please visit Search Engine Land for the full article.

what do you think? 2020-12-21 10:10:00

Google accused of colluding with Facebook and abusing monopoly power in new lawsuit  

The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space. Please visit Search Engine Land for the full article.

what do you think? 2020-12-17 15:01:05

Google uses augmented reality to let users try on cosmetics  

Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed. Please visit Search Engine Land for the full article.

what do you think? 2020-12-17 11:10:14

Google releases Google Ads Editor v1.5  

This update brings new tools for ad strength, support for additional recommendations, and image extensions. Please visit Search Engine Land for the full article.

what do you think? 2020-12-16 16:22:56

We're revving up for more SMX events in 2021. Submit your session pitches now  

Now there are more SMX events for marketers to keep up with the changing world of search which means more speaking opportunities for industry experts like you. Please visit Search Engine Land for the full article.

what do you think? 2020-12-16 14:26:04

Google December 2020 core update is now fully rolled out  

Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted. Please visit Search Engine Land for the full article.

what do you think? 2020-12-16 13:55:15

How to get started in Google Analytics 4  

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. Please visit Search Engine Land for the full article.

what do you think? 2020-12-16 11:12:36

Google temporarily disables issue validation in Search Console  

Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool. Please visit Search Engine Land for the full article.

what do you think? 2020-12-16 08:25:52

Google Ads moves campaign goal metric  

Google moved around some fun metrics in Google Ads but don’t let these metrics distract you from the metrics that really matter. Please visit Search Engine Land for the full article.

what do you think? 2020-12-15 18:44:35

What would it take for new search engines to succeed?  

Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity. Please visit Search Engine Land for the full article.

what do you think? 2020-12-15 14:40:18

Google to move the Structured Data testing tool to schema.org  

After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. Please visit Search Engine Land for the full article.

what do you think? 2020-12-15 10:25:44

Google Maps local listing now showing web search results  

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Please visit Search Engine Land for the full article.

what do you think? 2020-12-15 08:41:32

Bing Webmaster Tools adds Microsoft Clarity integration  

Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming. Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 12:30:35

Live, interactive search marketing workshops start tomorrow!  

This is the last chance you'll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don't miss out! Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 11:00:29

Video: Alan Rabinowitz's Google ranking & online reputation management tips  

We talk about content, citations, on-page SEO, conversions, user experience and ORM. Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 08:21:07

RSAs vs ETAs, how, when, and why PPC experts use them  

An analysis of more than 5,600 Google Ads accounts. Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 08:00:15

The expansion of People Also Ask in the search results  

PAAs now appear in 9% of brand knowledge panels. Here’s how they’re different and why you need to optimize answers for brand-focused questions. Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 08:00:00

Google services were down including Google Ads, Google Analytics, Search Console & more  

Many of Google is offline, it is not just you. Google began restoring services at around 7:28am ET. Please visit Search Engine Land for the full article.

what do you think? 2020-12-14 07:18:13

Mobile shopping is gaining share this holiday season  

More digital retail conversions are happening on mobile in 2020. Please visit Search Engine Land for the full article.

what do you think? 2020-12-11 16:24:52

As local media lose budgets, Field Day offers 'last mile activation' for brands  

The company says it offers local human outreach at scale. Please visit Search Engine Land for the full article.

what do you think? 2020-12-11 13:20:48

Google Web Stories ads now available via Display Network  

In an open beta, publishers can sell ads into their Google Web Stories programmatically. Please visit Search Engine Land for the full article.

what do you think? 2020-12-10 16:00:05

Even as more people shop online, searches for 'available near me' up over 100% vs. last year  

Google’s Reena Nadkarni explains what retailers can do to drive local sales. Please visit Search Engine Land for the full article.

what do you think? 2020-12-10 13:51:52

Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape  

From fighting "culture fit" based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making. Please visit Search Engine Land for the full article.

what do you think? 2020-12-10 12:38:51

Google, YouTube add user controls to limit alcohol, gambling ads  

The new feature will launch on YouTube in the U.S. first. Please visit Search Engine Land for the full article.

what do you think? 2020-12-10 12:00:36

How to compete with Google in the SERPs, make the jump to agency or in-house, and support 'the doers' in your organization  

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX. Please visit Search Engine Land for the full article.

what do you think? 2020-12-09 14:10:13

Google Search Console API gains fresh data & more  

Not only can you get fresher data via the API, you can also manage your domain properties and more. Please visit Search Engine Land for the full article.

what do you think? 2020-12-09 13:16:37

New key insights from Google's John Mueller at SMX  

Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more. Please visit Search Engine Land for the full article.

what do you think? 2020-12-09 11:20:55

Google rolls out App campaign type to re-engage existing users  

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Please visit Search Engine Land for the full article.

what do you think? 2020-12-09 08:33:59

Why your content strategy needs both rank-worthy and link-worthy content in the mix  

How a two-pronged approach can help you increase brand awareness and organic traffic. Please visit Search Engine Land for the full article.

what do you think? 2020-12-08 14:00:00

New EU regulations compel more transparency for search rankings  

Guidelines seek disclosure of major ranking factors by Google, Amazon. Please visit Search Engine Land for the full article.

what do you think? 2020-12-08 10:52:49

YouTube remains dominant source of video in top Google ranking positions  

Study found 83% of videos in search results carousel come from YouTube. Please visit Search Engine Land for the full article.

what do you think? 2020-12-08 09:20:34

Google's December 2020 core update was big, even bigger than May 2020, say data providers  

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. Please visit Search Engine Land for the full article.

what do you think? 2020-12-07 14:50:31

Social Shorts: Twitter adds frequency caps, Reddit's audience grows, Facebook buys Kustomer  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-12-07 09:30:45

Video: Alan Rabinowitz on nofollow links and affiliate links  

We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links. Please visit Search Engine Land for the full article.

what do you think? 2020-12-07 08:44:47

Five ways to become a 'Search Sherpa' for your own organization  

Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence. Please visit Search Engine Land for the full article.

what do you think? 2020-12-07 08:00:00

Apple's data-collection 'nutrition labels' for apps will begin appearing next week  

Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules. Please visit Search Engine Land for the full article.

what do you think? 2020-12-04 15:27:11

Where Google is placing its bets in 2021  

A look at where Google might be headed in 2021. Please visit Search Engine Land for the full article.

what do you think? 2020-12-04 09:56:49

Google December 2020 Core Update rolling out  

After seven months, Google has just released a new core update – the December 2020 core update. Please visit Search Engine Land for the full article.

what do you think? 2020-12-03 10:36:31

Google: Page experience signals for ranking apply only to mobile  

A new FAQ page answers questions about ranking, various site architectures, AMP and more. Please visit Search Engine Land for the full article.

what do you think? 2020-12-02 18:19:54

Google expands local business message & map query analytics  

Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights. Please visit Search Engine Land for the full article.

what do you think? 2020-12-02 12:00:20

Google's new holiday gift guide is built to send users to Google Shopping results  

The new microsite may help marketers get more exposure for their organic Google Shopping listings. Please visit Search Engine Land for the full article.

what do you think? 2020-12-02 06:00:00

Google adds more discovery to Google Maps with 'community feed'  

The new feed offers more opportunities for local business exposure. Please visit Search Engine Land for the full article.

what do you think? 2020-12-01 15:38:37

Google Discovery ads can now use your 4:5 social image assets  

Discovery campaigns can also be paired with lead form extensions. Please visit Search Engine Land for the full article.

what do you think? 2020-12-01 13:21:48

Adthena launches granular local search insights solution  

Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more. Please visit Search Engine Land for the full article.

what do you think? 2020-12-01 08:08:12

Online shopping hits new records over the holiday weekend  

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it. Please visit Search Engine Land for the full article.

what do you think? 2020-11-30 11:49:33