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Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers  

The Estee Lauder Companies, one of the biggest behemoths in the global beauty industry, has gone all in on influencers. On its fourth quarter earnings call on Monday, president and CEO Fabrizio Freda said that the company significantly ratched up its overall marketing spend in the fourth quarter, "mainly now in digital," The Drum reports. And of that digital marketing spend, "75% of our investment now is in digital social media influencers and they're revealing to be highly productive....

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2019-08-23 12:20:48



Quibi Parts Ways With Partnerships, Distribution Head Months Prior To Launch  

Amid a reorganization on its partnerships and distribution team, Quibi has let go of one of its top execs months prior to its launch. Tim Connolly, who formerly served the head of partnerships for Jeffrey Katzenberg's mobile video startup, is no longer with Quibi, after joining the company from Hulu late last year. Connolly's role included spearheading distribution deals with major telecom companies for Quibi programming on their devices. He had also contributed to the negotiation of $100 mil...

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2019-08-23 11:14:21



Creators Going Pro: The Ireland Boys Turned One Viral Hit Into A Full-Time YouTube Career For Themselves And Their Parents  

Like many other YouTube creators, the Ireland Boys were once YouTube viewers, and were inspired to join the platform by one simple thought: I could do that. Visit Tubefilter for more great stories.

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2019-08-23 10:53:42



Insights: You Can't Always Get The Bandwidth You Want, But You're Probably Getting The Bandwidth You Need  

An exhaustive global study suggests that, barely a year after Net Neutrality limitations ended, most U.S. wireless carriers are routinely throttling download speeds for some video services, though which carrier slows down which service can vary widely. This sounds just awful. The "pervasive" throttling, as Bloomberg put it, may affect a whole bunch of services you and I watch every day, including YouTube, Netflix, and Amazon Prime Video. We're not getting the quality we expect! We're killing t

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2019-08-23 09:47:23



Disney Channel To Produce Shortform YouTube Series 'Shook' Starring Sofia Wylie  

Disney Channel has revealed details of the first scripted series it's producing for exclusive distribution on YouTube. Visit Tubefilter for more great stories.

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2019-08-23 09:02:37



YouTube Updates Child Safety Policies To Remove Adult-Themed Videos Aimed At Kids  

YouTube is updating its child safety policies to ban videos that contain "mature or violent themes" and yet explicitly target minor or family viewers. Visit Tubefilter for more great stories.

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2019-08-23 07:59:55



Benjamin 'DrLupo' Lupo Inks Multi-Year Equity Deal With Esports Conglomerate ReKTGlobal  

Altruistic gaming star and Fortnite pro Benjamin 'DrLupo' Lupo has signed a multi-year deal with esports conglomerate ReKTGlobal -- which owns Team Rogue, for which Lupo serves as captain of the Fortnite team.  As part of the deal, Lupo will receive equity in ReKTGlobal and become the first esports player to serve as the face of both ReKTGlobal and Rogue alongside fellow celebrities and investors Steve Aoki and Imagine Dragons. Lupo will make public appearances on the company's behalf, and ho...

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2019-08-23 06:39:35



Body Artist Jody Steel To Launch Make-A-Wish Fundraiser On Her Massively-Followed Facebook Page  

Jody Steel, the social media artist known for her photo-realistic paintings conducted on the human body, is harnessing her influence for a greater good. Steel, whose biggest platform is Facebook, where she counts 3.9 million followers -- has partnered with The Make-A-Wish Foundation to fulfill the dream of a 10-year-old named Matthew who is fighting cancer. Matthew loves monkeys, so much so that he counts 500 stuffed monkeys at home, and his original wish was for a pet monkey -- though that's

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2019-08-23 06:39:16



Bhad Bhabie Pacts With BBTV Interactive On Mobile Car Game 'Ride Or Die!'  

BBTV Interactive, the gaming division of Vancouver-based multi-channel network BroadbandTV, is partnering with social media musician Bhad Bhabie -- whose real name is Danielle Bregoli -- on a new mobile game. Ride Or Die!, which is now available on iOS and Android, is an arcade-style joyride racing game, where players must leap from fire engines to ice cream trucks to taxi cabs in order to dodge heavy traffic and outrun the police. The game is free to download, but offers in-app purchases. BB...

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2019-08-23 05:33:30



YouTube TV To Sell Add-Ons For AMC-Owned Acorn TV, Urban Movie Channel  

YouTube TV has added two paid add-on options to its skinny bundle service as part of an expanded pact with AMC Networks. AMC owns Acorn TV, a British and international television streaming service, as well as the UMC (Urban Movie Channel), a hub for black television and film -- both of which are now available as add-ons to YouTube TV. Acorn is priced at $6 per month, per Variety, while UMC is priced at $5 per month.  AMC brought Acorn TV and UMC into the fold last year after acquiring majority...

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2019-08-23 05:01:38



Google Agrees To Meet With The YouTubers Union, But Says It Won't “Negotiate Their Demands”  

Google has agreed to meet with The YouTubers Union, but will not negotiate with it. Visit Tubefilter for more great stories.

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2019-08-23 03:01:40



Simply Nailogical Will Send 3 Canadians To School With Her Third Annual 'Simply Scholarship'  

Simply Nailogical wants to send some people to school. Visit Tubefilter for more great stories.

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2019-08-23 02:51:45



Building Buzz: Facebook Dominates In Audience Views for Three Highly-Anticipated TV Shows Coming This Fall  

Networks have, of course, been anticipating the new season for months now, with most hyping their latest and greatest new shows, starting with the annual upfront presentations to advertisers in the spring. What's been happening since then? Visit Tubefilter for more great stories.

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2019-08-23 02:47:30



Insights: You Can't Always Get The Bandwidth You Want, But You're Probably Getting The Bandwidth You Need  

An exhaustive global study suggests that, barely a year after Net Neutrality limitations ended, most U.S. wireless carriers are routinely throttling download speeds for some video services, though which carrier slows down which service can vary widely. This sounds just awful. The "pervasive" throttling, as Bloomberg put it, may affect a whole bunch of services you and I watch every day, including YouTube, Netflix, and Amazon Prime Video. We're not getting the quality we expect! We're killing t

what do you think?

2019-08-23 02:36:03



Bernie Su's Livestreamed Interactive Sci-Fi Series 'Artificial' Brings Twitch Its First Emmy  

Lizzie Bennet Diaries creator Bernie Su has won Twitch its first Emmy. His series, Artificial, which is in its second season and airs by streaming new episodes live each week on Twitch, nabbed the juried 2019 award for 'Outstanding Innovation in Interactive Media,' the Television Academy announced today. Su's show, produced by his studio 96 Next, is the livestreaming platform's first winning program. Visit Tubefilter for more great stories.

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2019-08-23 02:17:12



Simply Nailogical Will Send 3 Canadians To School With Her Third Annual 'Simply Scholarship'  

Simply Nailogical wants to send some people to school. Visit Tubefilter for more great stories.

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2019-08-23 02:16:50



Building Buzz: Facebook Dominates In Audience Views for Three Highly-Anticipated TV Shows Coming This Fall  

Networks have, of course, been anticipating the new season for months now, with most hyping their latest and greatest new shows, starting with the annual upfront presentations to advertisers in the spring. What's been happening since then? Visit Tubefilter for more great stories.

what do you think?

2019-08-23 02:13:06



Bhad Bhabie Pacts With BBTV Interactive On Mobile Car Game 'Ride Or Die!'  

BBTV Interactive, the gaming division of Vancouver-based multi-channel network BroadbandTV, is partnering with social media musician Bhad Bhabie -- whose real name is Danielle Bregoli -- on a new mobile game. Ride Or Die!, which is now available on iOS and Android, is an arcade-style joyride racing game, where players must leap from fire engines to ice cream trucks to taxi cabs in order to dodge heavy traffic and outrun the police. The game is free to download, but offers in-app purchases. BB...

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2019-08-23 01:55:52



YouTube Disables 210 Channels For Spreading Misinformation About Hong Kong Protests  

Google announced yesterday that it had disabled 210 YouTube accounts for attempting to spread misinformation related to the ongoing protests in Hong Kong. The protests, which kicked off in March, are in opposition to an extradition bill that would allow local authorities to extradite people in Hong Kong -- which has a different governance system than the rest of China -- to other countries that it does not have extradition agreements with. "Earlier this week, as part of our ongoing efforts to...

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2019-08-23 01:39:14



YouTube TV To Sell Add-Ons For AMC-Owned Acorn TV, Urban Movie Channel  

YouTube TV has added two paid add-on options to its skinny bundle service as part of an expanded pact with AMC Networks. AMC owns Acorn TV, a British and international television streaming service, as well as the UMC (Urban Movie Channel), a hub for black television and film -- both of which are now available as add-ons to YouTube TV. Acorn is priced at $6 per month, per Variety, while UMC is priced at $5 per month.  AMC brought Acorn TV and UMC into the fold last year after acquiring majority...

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2019-08-23 01:30:03



Instagram Facing Pressure From Facebook, Is Testing Back-To-Back Ads In Stories (Report)  

Instagram is about to get even more ads. Visit Tubefilter for more great stories.

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2019-08-23 01:23:38



Instagram Facing Pressure From Facebook, Is Testing Back-To-Back Ads In Stories (Report)  

Instagram is about to get even more ads. Visit Tubefilter for more great stories.

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2019-08-23 01:15:27



YouTube Millionaires: Murray Sawchuck Uses YouTube To Bring The World A Whole Lot Of Magic  

If you've ever tuned in to a reality show, you've probably seen Murray SawChuck. A seasoned professional magician and dedicated prankster, he's starred in countless episodes of reality series like Pawn Stars, Masters of Illusion, and Don't Blink, and has made guest appearances in programs like MasterChef and (though it's not a reality show) Netflix's hit '80s women's wrestling series GLOW. Visit Tubefilter for more great stories.

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2019-08-23 01:10:48



YouTube Millionaires: Murray Sawchuck Uses YouTube To Bring The World A Whole Lot Of Magic  

If you've ever tuned in to a reality show, you've probably seen Murray SawChuck. A seasoned professional magician and dedicated prankster, he's starred in countless episodes of reality series like Pawn Stars, Masters of Illusion, and Don't Blink, and has made guest appearances in programs like MasterChef and (though it's not a reality show) Netflix's hit '80s women's wrestling series GLOW. Visit Tubefilter for more great stories.

what do you think?

2019-08-23 01:07:06



Benjamin 'DrLupo' Lupo Inks Multi-Year Equity Deal With Esports Conglomerate ReKTGlobal  

Altruistic gaming star and Fortnite pro Benjamin 'DrLupo' Lupo has signed a multi-year deal with esports conglomerate ReKTGlobal -- which owns Team Rogue, for which Lupo serves as captain of the Fortnite team.  As part of the deal, Lupo will receive equity in ReKTGlobal and become the first esports player to serve as the face of both ReKTGlobal and Rogue alongside fellow celebrities and investors Steve Aoki and Imagine Dragons. Lupo will make public appearances on the company's behalf, and ho...

what do you think?

2019-08-22 08:13:46



Disney Channel To Produce Shortform YouTube Series 'Shook' Starring Sofia Wylie  

Disney Channel has revealed details of the first scripted series it's producing for exclusive distribution on YouTube. Visit Tubefilter for more great stories.

what do you think?

2019-08-22 02:24:37



Creators Going Pro: The Ireland Boys Turned One Viral Hit Into A Full-Time YouTube Career For Themselves And Their Parents  

Like many other YouTube creators, the Ireland Boys were once YouTube viewers, and were inspired to join the platform by one simple thought: I could do that. Visit Tubefilter for more great stories.

what do you think?

2019-08-22 01:26:57



Studio71 Is Kickstarting A Trivia Board Game Created By 'Magic: The Gathering' Mastermind  

Veteran digital network Studio71 is continuing its push into the tabletop gaming space alongside Nighthawk Games -- the division of digital  publisher Nighthawk Interactive that's focused on board games. The companies have launched today a Kickstarter campaign for a trivia board game titled Half Truth, which has two big co-creator names attached: Magic: The Gathering mastermind Richard Garfield (pictured above, right) and Jeopardy champion Ken Jennings (pictured above, left), who won the gam...

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2019-08-21 16:20:06



YouTube Is Axing Its Two-Year-Old Direct Messaging Feature In September  

Did you know that you could direct message people on YouTube? Apparently, not a lot of other people did either. Come September 18, YouTube will kill its native messaging feature on Android, iOS, and the web. The feature first launched in 2017 -- to share and discuss videos on YouTube, accommodating both one-to-one and group conversations -- meaning that it is getting the boot almost exactly two years later. The feature was previously integrated within YouTube search and viewing history, per 9To

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2019-08-21 14:02:47



NBC Gives Lilly Singh A Superpowered Welcome With Hourlong Primetime Special  

Lilly Singh is getting a superpowered welcome on NBC. Visit Tubefilter for more great stories.

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2019-08-21 09:07:06



YouTube No Longer Commissioning Scripted Originals In EMEA, Orders 3 Education-Focused Projects  

After announcing plans to make all original programming free next month, YouTube's content head in the Europe, the Middle East, and Africa -- Luke Hyams -- acknowledged that the company's content strategy is in a transitional stage.  Hyams told Deadline that the company is not looking for scripted projects, but is setting its sights squarely on non-scripted shows. Reports first surfaced that YouTube was pulling back on premium scripted series stateside last November. Deadline reports that ...

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2019-08-21 03:22:25



YouTube Is Finalizing Plans To Remove Targeted Advertising From Videos Aimed At Kids (Report)  

YouTube appears to have decided on the next step it will take to attempt to boost child safety on its platform. Visit Tubefilter for more great stories.

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2019-08-21 01:52:17



Creators For Good: Staying Fashion-Forward and Thrift Shopping With Kristen McAtee  

Between walking the runway and promoting her latest gig as the new host of Project Runway, Karlie Kloss is the ultimate role model for young girls looking to pursue careers in STEM. Back in 2014, Kloss became interested in the ways that technology influenced the fashion industry. From there, she took her first coding class and the rest is history. A year later, she launched Kode With Klossy, a nonprofit organization which hosts free, two-week summer coding camps for girls ages 13 to 18 years old

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2019-08-21 01:01:05



Vlog Squad's Toddy Smith To Make Literary Foray With Co-Authored Story Collection  

Vlog Squad member Toddy Smith is set to make his literary debut. The 28-year-old and his best friend, Darren Nuzzo -- a California-born writer and stand-up comedian -- are set to release a book titled I'll Give You a Dollar If You Consider This Art in October. The tome will comprise short stories and illustrations derived from their respective diaries, and is being published by Tallfellow Press. 'll Give You A Dollar features endorsement testimonials from fellow vloggers like Casey Neistat ...

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2019-08-20 15:11:26



'Spill' Is A Drama YouTuber Who's Gotten Nearly 1 Billion Views In 11 Months. But She Might Not Be A Real Person.  

'Spill' is a YouTuber. She joined the platform in 2018, and in the 11 months since, has uploaded 72 videos. They're all hotbeds of topical clickbait. Visit Tubefilter for more great stories.

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2019-08-20 13:07:30



Reddit Piloting New 'RPAN' Livestreaming Feature Over The Next Five Days  

Reddit is testing a feature that would enable users to launch native live streams within a new community dubbed r/pan -- which stands for Reddit Public Access Network. RPAN launched today, and will serve as a limited-time experiment, reports Wired, before the company officially launches livestreaming in coming months. The test will last for the next five days and will only be available from 9 am to 5 pm PT. Livestreaming marks something of a departure for Reddit, given that the online forum mos

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2019-08-20 12:07:38



Rapper Offset Tenders Investment In Leading Esports Collective FaZe Clan  

Another rap luminary has invested in one of esports buzziest factions.  Offset, who is a member of hip hop trio the Migos and the husband of Cardi B, has tendered an undisclosed investment in the FaZe Clan. In a statement, Offset, whose real name is Kiari Kendrell Cephus, called FaZe Clan "the biggest esports organization with some of the best players in the world." "We view Offset as an amazing addition to the FaZe Clan family and look forward to working closely with him to develop co...

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2019-08-20 08:07:16



YouTube Originals Taps K-Pop Girl Group 'Twice' For Tour Docuseries  

YouTube will create more original programming around the massively popular K-pop genre, partnering with girl group Twice to give fans an intimate look at the nine-member band's North American tour. JYP Entertainment, the Korean record label that owns Twice, has pacted with YouTube Originals to produce a docuseries chronicling the North American leg of the TwiceLights world tour, which was attended by 41,000 fans in Los Angeles, Mexico City, Neward, and Chicago, Billboard reports. The series w...

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2019-08-20 04:23:21



YouTube Sues User Who Allegedly Tried To Extort 'Minecraft' Creators By Filing Fraudulent Copyright Claims  

YouTube has filed suit against a user who attempted to extort creators by falsely flagging their videos for copyright infringement, and refusing to stop unless they paid him. Visit Tubefilter for more great stories.

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2019-08-20 02:22:34



YouTube's Original Programming To Become Free For All Users On Sept. 24  

YouTube previously announced plans to remove its original programming from behind the YouTube Premium paywall by 2020, but we now have a precise sense of timing, which is a tad earlier than expected. All YouTube Originals will become free to watch (and supported by ads) on Sept.24, Techcrunch reports, citing an email that YouTube sent out to existing Premium subscribers. That said, Premium subscribers -- who pay $12 per month -- will be able to watch original content ad-free and download it for

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2019-08-19 18:12:07



PewDiePie Enters Nth Evolution Of His YouTube Channel, “Just Wants To Play 'Minecraft'”  

In his most recent vlog, PewDiePie discussed what the resurgence of Minecraft's YouTube popularity has done for his channel, and reassured his 99.4 million subscribers that he's not planning to quit the platform anytime soon. Visit Tubefilter for more great stories.

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2019-08-19 17:15:31



Cameo Names Former TikTok Exec Stefan Heinrich Henriquez CMO And GM Of International  

Cameo, a digital video hub that enables fans to book personalized video shoutouts from their favorite celebrities, has named Stefan Heinrich Henriquez its new chief marketing officer and general manager of international.   Heinrich formerly served as head of global marketing at TikTok, where he led the company's re-branding from Musical.ly, drove growth in the U.S., and spearheaded the app's expansion in Europe and Latin America. The hire arrives in the wake of a $50 million Series B fundin...

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2019-08-19 15:36:32



Disney+ To Launch In 5 Countries On Apple, Google, Roku, Microsoft, And Sony Devices  

Come November, it's not just folks stateside who will see a rollout of Disney's streaming service Disney+. Canada, the Netherlands, Australia, and New Zealand will also get Disney+, with the former two getting it Nov. 12 -- the same day as the U.S. -- and the latter two a week later, Variety reports. Visit Tubefilter for more great stories.

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2019-08-19 15:32:10



The Streamy Awards Pact With YouTube For Exclusive Distribution Deal, Announce Dec. 13 Showdate  

For the third time to date (once back in 2016, and again in 2018), the Streamy Awards will air exclusively on YouTube. This year's ceremony -- marking the ninth-ever Streamys -- will be broadcast live globally from the Beverly Hilton hotel on Dec. 13. This year's awards -- which celebrate the biggest achievements in online video across roughly 50 categories -- will for the first time include new categories recognizing international creators, as well as a category dedicated to the tech space. ...

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2019-08-19 08:42:13



Ryan ToysReview, Pocket.watch To Premiere Five Specials On Roku's Just-Launched 'Kids & Family' Channel  

Pocket.watch, the kid-focused digital studio that works with YouTube channels like Ryan ToysReview, EvanTube, and HobbyKidsTV, is launching a linear channel on Roku.  The 24-hour, family-friendly channel will be programmed with content from Pocket.watch creators -- all of which will be hand-picked by the company's in-house programming team to ensure age-appropriateness. On Roku devices, the Pocket.watch channel will be housed within a brand new 'Kids & Family' section on The Roku Channel ...

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2019-08-19 05:47:12



Premier League Social Video Standings Look A Lot Like Typical Season's Table  

The English Premier League returned to action last weekend, and with that comes plenty of new social video content around all of the football (nee soccer for those stateside) action. While all 20 clubs are active across platforms like Facebook, Instagram, Twitter, and YouTube, some are more active than others. And perhaps to little surprise, that list largely reflects the typical standings in the Premier League, with a few tweaks. As you'll notice in the graphic from video measurement company ...

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2019-08-17 05:44:51



YouTube Is Hiring Partner Managers To Work With Conservative And Liberal News Creators  

YouTube is bringing on a crop of new hires to its Partner Manager network with the explicit goal of maintaining relationships with news-focused creators and organizations. Visit Tubefilter for more great stories.

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2019-08-17 02:01:42



Lilly Singh Talks Late-Night Production, Says Her YouTube Uploading Schedule “Won't Be So Rigorous”  

Lilly Singh wants her YouTube fans to know they won't lose her this September, when she'll take over Carson Daly's late-night NBC slot with her new show A Little Late with Lilly Singh. Visit Tubefilter for more great stories.

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2019-08-16 13:59:51



Insights: ViacomCBS, Tumblr, And Houseparty – The Companies We Keep, And Those We Can't  

It's been a crazy week of deals - from big, to small, to none at all - in Hollywood Techland. In this first big batch of deals in months, they all say something about the future of the still-transforming business of delivering entertainment, media and information to you and me. To start, there's that long-awaited re-merger between corporate siblings Viacom and CBS that will create...ViacomCBS.  They must have paid the naming consultants a lot for that one. The deal culminates four years ...

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2019-08-16 12:04:24



Google Testing Monetization Tool That Would Enable YouTubers To Host Virtual Events With Fans  

Area 120, an experimental product lab within Google, has been quietly developing a new monetization tool for YouTube creators that appears to be gaining steam. The events-centric product is called Fundo, Variety reports, and would allow creators to invite fans to virtual meet-and-greet sessions and other online events for a fee. For instance, infotainment vlogger Jessii Vee (1.4 million subscribers) and Roblox creator KreekCraft (753,000 subscribers) have used the service to host a live vide...

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2019-08-16 07:09:43



Jason Nash Drops Comedy Central Series, Announces Fall Stand-Up Tour  

Viacom has seen massive success on YouTube with Tana Turns 21 -- a reality series that lives on MTV's channel, chronicling Tana Mongeau's ascent into legality, as well as her head-scratching marriage to Jake Paul. Now, Viacom -- which also owns Comedy Central -- is rolling out another reality series starring Jason Nash, the comedian and vlogger who is perhaps best known as a member of David Dobrik's 'Vlog Squad'. Viacom -- which re-merged with its corporate sibling CBS this week -- ann...

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2019-08-16 06:05:22



Insights: ViacomCBS, Tumblr, And Houseparty – The Companies We Keep, And Those We Can't  

It's been a crazy week of deals - from big, to small, to none at all - in Hollywood Techland. In this first big batch of deals in months, they all say something about the future of the still-transforming business of delivering entertainment, media and information to you and me. To start, there's that long-awaited re-merger between corporate siblings Viacom and CBS that will create...ViacomCBS.  They must have paid the naming consultants a lot for that one. The deal culminates four years ...

what do you think?

2019-08-16 04:35:48



Kristen McAtee Launches Video Campaign With Goodwill For 'National Thrift Shop Day'  

Kristen McAtee, the Vlog Squadder and current contender in Kian Lawley and JC Caylen's Reality House, has partnered up with Goodwill to fete National Thrift Shop Day -- an unofficial holiday designed to encourage the practice of thrifting -- tomorrow. In a haul video dropping tomorrow -- a popular YouTube format in which creators showcase recent purchases -- McAtee will share that 87 cents from every dollar spent at the Goodwill is re-invested back into local communities. (Goodwill is a non...

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2019-08-16 03:35:29



Want To Edit Your YouTube Videos Like iJustine? Now There's An App For That.  

iJustine is looking to pass on some of her editing tips and tricks. The OG tech YouTuber, whose real name is Justine Ezarik, has launched a desktop app for macOS that will take users through her YouTube video workflow on Final Cut Pro X. Ezarik, 35, partnered on the app with Ripple Training -- which creates tutorials for media producers on programs like Final Cut Pro X, Motion, and DaVinci Resolve. The $30 tutorial is titled iJustine Teaches FCP X and is split up into 16 different lessons -- e

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2019-08-16 03:04:25



YouTube Will Prevent Manual Copyright Claimants From Monetizing Creators' Videos With “Short Or Unintentional” Uses Of Music  

Last month, YouTube rolled out a change creators had long asked for: an update to its manual copyright claiming tool that mandates all claimants provide... Visit Tubefilter for more great stories.

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2019-08-16 02:40:02



YouTube Millionaires: The Leaderboard Is Building An Inclusive Destination For Gamers Of All Sorts  

The more than one dozen people who come together to produce The Leaderboard's busy slate of programming all have one thing in common: they love video games. Visit Tubefilter for more great stories.

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2019-08-15 11:21:03



With 'Fresh' Lip Balm Collab, Ingrid Nilsen Wants Fans To “Really Own Who It Is That You Are”  

OG beauty influencer and LGTBQ+ activist Ingrid Nilsen, who has been on YouTube for roughly a decade, has announced a lip balm collab with LVMH-owned beauty brand Fresh that has been in the works for over a year. Nilsen worked with Fresh co-founder Alina Roytberg on the product, which is a new, blackberry shade of the brand's cult-favorite Sugar Lip Treatment dubbed Sugar In The City Tinted Lip Treatment. It marks Fresh's first influencer collab to date, and nods to Nilsen's recent move from ...

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2019-08-15 11:20:57



Disney+, ESPN+ Subscribers Might Face Crackdowns On Password Sharing After Disney/Charter Deal  

Disney just closed a deal with Charter Communications that will see the cable company carrying 22 Disney-owned channels. But potentially the most interesting part of the deal is that it "contemplates Charter's future distribution" of streaming services Disney+ and ESPN+. Charter might offer the two as standalone broadband options, or offer them for streaming through a set-top box. Visit Tubefilter for more great stories.

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2019-08-15 06:04:29



TikTok Creators And Their Fans Are Trying To Crack Its Recommendation Algorithm (Report)  

As with most social platforms, TikTok won't reveal how its algorithm works. So, its content creators are launching a full-scale investigations into how to get their content recommended to other users. Visit Tubefilter for more great stories.

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2019-08-15 04:44:09



King Bach To Drop Debut Visual Comedy Album, 'Medicine', Later This Month  

Comedy creator King Bach, who launched his career on Vine and has since become dominant on other social platforms like YouTube and Instagram -- and even landed roles in huge feature films -- is bringing his talents to yet another format. The 31-year-old, whose real name is Andrew Bachelor, will release his debut visual comedy album on Aug.30, Billboard reports. Titled Medicine, the project will comprise both 15 songs in a variety of genres -- including hip hop and reggae -- as well as stand-up

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2019-08-15 04:40:25



YouTube Links Up With Taylor Swift For Live Event Ahead Of 'Lover' Album Release  

YouTube Originals has nabbed one of music's biggest stars, Taylor Swift, for an exclusive live stream to celebrate the release of her new album, Lover.  Kicking off on Aug. 22 at 5 pm ET (Lover drops the following day), the special event will be titled Lover's Lounge (Live), and will feature the performance of a yet-to-be-announced track from Lover, as well as an appearance from fashion designer Stella McCartney, with whom Swift is collaborating on a limited edition clothing collection. Lo...

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2019-08-15 04:37:29



YouTube Debuts First Shoppable AR Ad With Beauty Vlogger Roxette Arisa And MAC Cosmetics  

YouTube's first shoppable augmented reality (AR) ad -- first announced back in May -- has arrived on the platform, starring some of MAC Cosmetics' newest lipstick shades. Visit Tubefilter for more great stories.

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2019-08-15 03:55:54



8 Creators File Suit Against YouTube, Claiming It Discriminates Against LGBTQ+ Content  

Eight LGBTQ+ creators have filed a lawsuit against YouTube, alleging the platform discriminated against them by targeting their videos specifically because they're related to LGBTQ+ identities and issues. Visit Tubefilter for more great stories.

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2019-08-15 02:34:31



BuzzFeed CMO, An Architect Of Its Commerce And Live Events Businesses, To Step Down  

BuzzFeed's CMO, Ben Kaufman -- who helped spearhead new sources of revenuefor the company beyond video advertising -- is departing the company after less than a year on the job. Kaufman will continue on as an advisor at BuzzFeed, but by Jan. 2020 will devote his full attention to Camp -- an experiential toy store for kids in which BuzzFeed is a minority investor, Variety reports. The inaugural Camp store opened in Manhattan in Dec. 2018, though the company has additional stores planned for Da...

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2019-08-15 01:19:27



Facebook Opens Instagram's AR Filter-Building Tool, 'Spark,' To Everyone  

If you've ever wanted to make an augmented reality (AR) filter, now's your chance -- Facebook has officially opened its Instagram AR filter and effect-building tool, Spark, to everyone. Visit Tubefilter for more great stories.

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2019-08-14 18:52:34



YouTube Is Beta-Testing The Ability For Creators To Publish Members-Only Videos  

YouTube is reportedly building on its existing Memberships feature -- which enables fans to pay support channels via $5 monthly subscriptions -- in a way that will allow creators and publishers to offer member-only videos. The video giant first announced a beta test for channel Memberships last June and then expanded the capability to all channels with at least 50,000 subscribers the following September. But the members-only video best is arriving in the wake of a test by Facebook, Digiday repo

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2019-08-14 14:21:36



Nordstrom Taps Lifestyle Vlogger Claudia Sulewski For Size-Inclusive Clothing Collab  

After a decade on YouTube, fashion and beauty vlogger Claudia Sulewski's career is culminating with a Nordstrom collaboration. The 23-year-old, who has over 2 million subscribers across two channels, has teamed with Nordstrom's BP brand -- for younger consumers -- on a clothing and accessories collection aptly dubbed Claudia Sulewski x Nordstrom BP. Sulewski announced the pact in a teary YouTube video yesterday (below), though the collection -- comprising shoes, clothes, jewelry, hair acces...

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2019-08-14 14:07:25



U.K. Vlogger Marina Joyce Found Safe By Police After Going Missing For 10 Days  

Marina Joyce, a lifestyle vlogger with 2.1 million YouTube subscribers and something of a concerning past, has been found after going missing for 10 consecutive days. London police confirmed over the weekend that the 22-year-old had been found "safe and well," CNN reports. Before that, Joyce had last been seen on July 31, and was reported missing on Aug. 7 -- whereupon local police made a (now-deleted) public appeal on Twitter for help in finding the YouTube star, who lives in North London....

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2019-08-14 11:51:24



Social Good Creators: Ashley Villa Is Changing The World For Female Entrepreneurs  

Ashley Villa wants women to have it all. Unlike our previous featurees for this column, Villa isn't a YouTube creator. But as cofounder and CEO of agency RARE GLOBAL, where she's also a talent manager and attorney, she spends 24/7 thinking about and working on behalf of digital creators across industries. Visit Tubefilter for more great stories.

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2019-08-14 10:32:02



YouTube Mom Indicted On 30 Counts Of Child Abuse Declared Incompetent To Stand Trial  

Machelle Hobson, the former proprietor of a popular YouTube children's channel who was indicted on 30 counts of child molestation, child abuse, unlawful imprisonment, and child neglect in March, has been declared incompetent to stand trial by doctors on behalf of both the state and Hobson's defense. Hobson, who ran the now-shuttered Fantastic Adventures channel starring her seven adopted children -- which formerly counted 800,000 subscribers and 250 million views -- was arrested in March afte...

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2019-08-14 10:17:56



YouTube Testing Program That Lets Certain Demonetized Channels File Immediate Appeals Via YouTube Videos  

YouTube is testing a new program that will enable creators whose channels have been demonetized to appeal that decision by -- what else? -- filming a YouTube video to plead their case. A review team will now begin to assess short videos sent in by certain demonetized channels -- that have been removed from the Partner Program -- whereby channel owners will be able to defend their content and explain their creative processes, The Verge reports, citing an email shared by an alleged participant in

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2019-08-14 09:08:21



Half Of Teens Turn To YouTube For News, Preferring Influencers Over Traditional News Organizations (Study)  

A new study has confirmed the irrefutable power of YouTube. The poll, conducted by survey software company Survey Monkey and child education nonprofit Common Sense, found that teens today are turning away from traditional news organizations and venues to find out about current events from online influencers on social media and video platforms like YouTube. Fifty percent of teens surveyed say they get their news from YouTube, while 54% said they get their news from Instagram, Facebook, and Twitt

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2019-08-14 07:47:14



YouTube Testing Mega-Sized Thumbnails On Desktop Homepage, Much To Some Users' Chagrin  

YouTube appears to be testing larger thumbnails on its desktop site, much to the chagrin of select users who balked at the changes as soon as they started rolling out yesterday. Screenshots of the experiment began appearing on Twitter and Reddit yesterday morning, per The Verge. Accordingly, homepages that were part of the test saw videos that were no longer grouped by category, and with fewer appearin in each row. YouTube confirmed to The Verge that it is "currently testing a new homepage la...

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2019-08-14 06:27:19



YouTube Mom Indicted On 30 Counts Of Child Abuse Declared Incompetent To Stand Trial  

Machelle Hobson, the former proprietor of a popular YouTube children's channel who was indicted on 30 counts of child molestation, child abuse, unlawful imprisonment, and child neglect in March, has been declared incompetent to stand trial by doctors on behalf of both the state and Hobson's defense. Hobson, who ran the now-shuttered Fantastic Adventures channel starring her seven adopted children -- which formerly counted 800,000 subscribers and 250 million views -- was arrested in March afte...

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2019-08-14 05:22:10



Creators Going Pro: Trina Espinoza Explores The Intersection Of Beauty And Science  

Trina Espinoza wants to know how things work. Back before she joined YouTube, the creator (who's perhaps better known by her moniker Ms. Beautyphile) was responsible for the science behind Hollywood's movie magic. As a software designer and color scientist for a major studio, her specialty was sewing together the pieces of blockbuster worlds, creating a whole from the sum of countless parts. Visit Tubefilter for more great stories.

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2019-08-14 05:15:29



Apple TV+ Gives First Glimpse At Billion-Dollar Originals Slate With 'Morning Show' Teaser, Starring Jennifer Aniston  

Apple has given fans the first glimpse at the premium programming that's slated to live on its forthcoming subscription service, Apple TV+. The hardware giant dropped a teaser trailer for The Morning Show today -- a drama set in the talk-show business co-starring Jennifer Aniston (who is making her grand return to television after the cult hit and still-wildly-popular Friends), Reese Witherspoon (most recently of Big Little Lies renown), and Steve Carrell. While the teaser doesn't show any...

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2019-08-14 04:45:40



Russian State Watchdog Tells YouTube To Stop Sending Push Notifications About Mass Protests  

Roscomnadzor, a communications watchdog operated by the Russian state, has asked Google to stop YouTube from advertising broadcasts of citizens' political protests. Mass protests calling for... Visit Tubefilter for more great stories.

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2019-08-14 04:33:47



YouTube Rolls Out 'Super Chat' Feature To 19 Additional Countries  

YouTube is rolling out its Super Chats feature, by which viewers can tip creators during live streams in order to have their comments presented more prominently -- by either being highlighted with a color or pinned for a set period of time (depending on the donation amount). The capabilty first launched in 2017 in roughly 40 countries, per 9To5Google, though a rollout today to 19 countries marks its first expansion to date.  Super Chat is now available in: Belarus, Bolivia, Bulgaria, Costa Ri...

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2019-08-14 04:01:13



Diary Of A Web Series: 5 Things I Learned About Location Scouting  

In the context of filmmaking, the word "location" conjures images of exotic destinations and fancy trailers, but my first location was an Airbnb in Crown Heights. I didn't know anything about securing locations, so I did the worst thing an indie filmmaker can do: pay for something I could have gotten for free. That wasn't my last mistake, nor was it the only lesson. We shot almost exclusively at that Airbnb for my first web series, but I wanted to expand to other places for season 2: bars...

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2019-08-14 01:37:57



Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects  

Snapchat is refusing to let its Spectacles dream die. Today, the company launched online presales for the latest generation of its connected sunglasses, which it first launched in 2016 to great fanfare ahead of the company's IPO, though excitement quickly fizzled. In 2017, Reuters reports, Snapchat wrote down $40 million in unsold glasses, though the company launched a second iteration of the device in 2018 with new colors, water resistance, and a quicker transfer of footage to the app. Bo...

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2019-08-14 01:23:42



YouTube Testing Program That Lets Certain Demonetized Channels File Immediate Appeals Via YouTube Videos  

YouTube is testing a new program that will enable creators whose channels have been demonetized to appeal that decision by -- what else? -- filming a YouTube video to plead their case. A review team will now begin to assess short videos sent in by certain demonetized channels -- that have been removed from the Partner Program -- whereby channel owners will be able to defend their content and explain their creative processes, The Verge reports, citing an email shared by an alleged participant in

what do you think?

2019-08-13 15:45:24



Social Good Creators: Ashley Villa Is Changing The World For Female Entrepreneurs  

Ashley Villa wants women to have it all. Unlike our previous featurees for this column, Villa isn't a YouTube creator. But as cofounder and CEO of agency RARE GLOBAL, where she's also a talent manager and attorney, she spends 24/7 thinking about and working on behalf of digital creators across industries. Visit Tubefilter for more great stories.

what do you think?

2019-08-13 14:08:20



Apple TV+ Gives First Glimpse At Billion-Dollar Originals Slate With 'Morning Show' Teaser, Starring Jennifer Aniston  

Apple has given fans the first glimpse at the premium programming that's slated to live on its forthcoming subscription service, Apple TV+. The hardware giant dropped a teaser trailer for The Morning Show today -- a drama set in the talk-show business co-starring Jennifer Aniston (who is making her grand return to television after the cult hit and still-wildly-popular Friends), Reese Witherspoon (most recently of Big Little Lies renown), and Steve Carrell. While the teaser doesn't show any...

what do you think?

2019-08-13 13:23:46



Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects  

Snapchat is refusing to let its Spectacles dream die. Today, the company launched online presales for the latest generation of its connected sunglasses, which it first launched in 2016 to great fanfare ahead of the company's IPO, though excitement quickly fizzled. In 2017, Reuters reports, Snapchat wrote down $40 million in unsold glasses, though the company launched a second iteration of the device in 2018 with new colors, water resistance, and a quicker transfer of footage to the app. Bo...

what do you think?

2019-08-13 13:14:04



Russian State Watchdog Tells YouTube To Stop Sending Push Notifications About Mass Protests  

Roscomnadzor, a communications watchdog operated by the Russian state, has asked Google to stop YouTube from advertising broadcasts of citizens' political protests. Mass protests calling for... Visit Tubefilter for more great stories.

what do you think?

2019-08-13 08:03:54



Half Of Teens Turn To YouTube For News, Preferring Influencers Over Traditional News Organizations (Study)  

A new study has confirmed the irrefutable power of YouTube. The poll, conducted by survey software company Survey Monkey and child education nonprofit Common Sense, found that teens today are turning away from traditional news organizations and venues to find out about current events from online influencers on social media and video platforms like YouTube. Fifty percent of teens surveyed say they get their news from YouTube, while 54% said they get their news from Instagram, Facebook, and Twitt

what do you think?

2019-08-13 05:18:44



YouTube Rolls Out 'Super Chat' Feature To 19 Additional Countries  

YouTube is rolling out its Super Chats feature, by which viewers can tip creators during live streams in order to have their comments presented more prominently -- by either being highlighted with a color or pinned for a set period of time (depending on the donation amount). The capabilty first launched in 2017 in roughly 40 countries, per 9To5Google, though a rollout today to 19 countries marks its first expansion to date.  Super Chat is now available in: Belarus, Bolivia, Bulgaria, Costa Ri...

what do you think?

2019-08-13 04:09:37



New Study Demonstrates YouTube's Role In Far-Right Radicalization, Spread Of Conspiracies In Brazil (Report)  

Jair Bolsonaro is a YouTuber with 2.5 million subscribers. He joined the platform in 2009, and used his channel to espouse his right-wing views and discuss various supposed hoaxes and conspiracy theories, including that the Nazi movement was perpetrated by leftists and liberals. At first, his videos brought a small audience. But as YouTube grew, its algorithm was tweaked, and right-wing ideologies grew more popular in Brazil, his channel began to draw as many as 30 million views per month. Visi

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2019-08-12 17:51:28



Complex Hires Key Execs On Production, Marketing, And Branded Content Teams  

Complex Networks -- the culture-focused digital brand that that is jointly owned by Verizon and Hearst, targeting men in the coveted 18-to-24 demographic -- has announced three key hires on its production, marketing, and branded content teams. The company, which owns shows like Hot Ones, has named: Jonathan Hunt as EVP of marketing and audience development, Katina Lee as head of branded content, and David Weinstein as VP of production. Weinstein will work across the company on its various pr...

what do you think?

2019-08-12 17:49:19



U.K. Vlogger Marina Joyce Found Safe By Police After Going Missing For 10 Days  

Marina Joyce, a lifestyle vlogger with 2.1 million YouTube subscribers and something of a concerning past, has been found after going missing for 10 consecutive days. London police confirmed over the weekend that the 22-year-old had been found "safe and well," CNN reports. Before that, Joyce had last been seen on July 31, and was reported missing on Aug. 7 -- whereupon local police made a (now-deleted) public appeal on Twitter for help in finding the YouTube star, who lives in North London....

what do you think?

2019-08-12 15:16:57



Diary Of A Web Series: 5 Things I Learned About Location Scouting  

In the context of filmmaking, the word "location" conjures images of exotic destinations and fancy trailers, but my first location was an Airbnb in Crown Heights. I didn't know anything about securing locations, so I did the worst thing an indie filmmaker can do: pay for something I could have gotten for free. That wasn't my last mistake, nor was it the only lesson. We shot almost exclusively at that Airbnb for my first web series, but I wanted to expand to other places for season 2: bars...

what do you think?

2019-08-12 15:09:15



Brat Branches Into Audio Business Alongside Podcasting Platform ART19  

Brat, the digital media upstart that specializes in content for the Gen Z contingency, is set to conquer another facet of today's media landscape with a foray into podcasting.  The media company, which was founded by the team behind Twitter-owned influencer marketing platform Niche, has pacted with leading podcast hosting, distribution, advertising, and audience analytics platform ART19 to create original audio series.  Brat, best known for tween-friendly content franchises like Chicken Gi...

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2019-08-12 14:23:37



Vice Appoints Former Munchies Exec Cliff Gulibert To Oversee All Digital Video Production  

Vice has upped staffer Cliff Gulibert to a newly-created position that will see the former Munchies director of video overseeing all of Vice's digital video production. Gulibert has been named EP of Vice Digital's video team, Variety reports, reporting to SVP of Vice Digital Katie Drummond, who joined the company in March. Gulibert formerly served as director of Vice's food channel, Munchies, joining the company less than a year ago from Vox's Eater, where he served as head of developme...

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2019-08-12 08:03:56



Twitch CEO Apologizes To Ninja After His Defunct Account Was Used To Promote A Porn Stream  

Twitch CEO Emmett Shear has apologized to the platform's former top star, Ninja, after his defunct channel was used to advertise a pornographic account. Visit Tubefilter for more great stories.

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2019-08-12 02:28:07



Insights: With Ninja's Nifty Mixer Move, Live Streaming Leaps To Its Next Era  

Say what you will about Ninja, the lanky and affable Midwestern live-streaming star with the ever-changing hair color, but he sure knows how to make a splash. And splash he did on Thursday, announcing a stunning jump from Amazon-owned Twitch, the site that made him famous, to Microsoft's upstart Mixer service. Message boards and chat rooms on Twitch and beyond seemed to talk about little else, and Mixer's app leaped to the top of the iTunes Store bestseller list on Friday, Ninja's first day on

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2019-08-09 18:22:54



Students Can Now Snag Three Free Months Of YouTube Premium And YouTube Music  

YouTube is offering up a back-to-school deal to the many thousands of students about to flood onto college campuses for eight months of 8 a.m. lectures, late-night study sessions, and maybe probably a whole lot of caffeine consumption. Visit Tubefilter for more great stories.

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2019-08-09 17:44:50



YouTube Unequally Applies Policies, Giving Favor To Creators Who Bring In Big View Counts, Content Moderators Say  

YouTube is willing to bend its ostensibly strict content guidelines for creators who bring in the big bucks, according to a number of current and former moderators. Visit Tubefilter for more great stories.

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2019-08-09 14:32:22



Instagram Is Rolling Out The Ability To Natively Pre-Schedule Grid Posts, IGTV Videos  

Instagram is rolling out a long-awaited tool that could be a huge boon for influencers: the ability to pre-schedule grid posts and IGTV videos natively. While creators could previously schedule Instagram posts for future publishing using third-party tools, the feature is now live within the Facebook Creator Studio -- a desktop hub that allows creators to post, schedule, and manage content for both Facebook and Facebook-owned Instagram as well as Instagram's episodic video hub IGTV, reports te...

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2019-08-09 10:44:06



Tech Reviewer Marques Brownlee Drops 'Waveform' Podcast Alongside Studio71  

YouTube's foremost tech review creator, Marques Brownlee -- who is also known to his 9 million subscribers (that drive an average 3 million views per video) as MKBHD -- is launching a new podcast in partnership with digital network Studio71. Dropping today, Waveform: The MKBHD Podcast will feature tech and product news, tips on running a YouTube channel, and exclusive interviews between Brownlee and tech industry heavyweights. Waveform is available on Apple, Spotify, and Google's podcast pl...

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2019-08-09 09:34:28



UTA Signs 21-Year-Old Twitch Newcomer BrookeAB  

Top talent agency UTA has signed its latest gaming star. BrookeAB, best known for her Fortnite streams, will henceforth work with UTA on new business opportunities as well as diversifying her content portfolio.  The 21-year-old, who does not release her last name for privacy reasons, hails from Alabama and is fairly new to the streaming scene, having entered the fore last spring. The Hollywood Reporter reports that Brooke is currently the fastest-growing female streamer on Twitch, where she s...

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2019-08-09 05:42:46






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