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Michelle Obama, Liza Koshy, Julia Roberts Venture To Vietnam For YouTube Learning Original  

YouTube has provided more details about its latest collaboration with Former First Lady Michelle Obama -- which was announced in October as a learning-centric special that will highlight girls' education initiatives around the globe. Dubbed Creators for Change with Michelle Obama: Girls' Education, the series will see Obama, Liza Koshy, Julia Roberts, Lana Condor, Vietnamese actress Ngô Thanh Vân, and Jenna Bush Hager visiting a school in Vietnam. The series is also being produced in col...

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2019-12-09 15:31:17



Instagram Is Finally Asking New Users If They're Over 13, But Will That Protect It From COPPA?  

Just a couple months after the Federal Trade Commission (FTC) slapped YouTube with a record $170 million penalty for collecting personal information from users under 13, Instagram has changed its signup system to, for the first time, require new users to provide their birthdate. Visit Tubefilter for more great stories.

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2019-12-06 22:32:17



Digital Giant BroadbandTV Reorganizes Music Services Under 'Opposition' Division  

BroadbandTV (BBTV), the massive, Vancouver-based digital network, is reorganizing its offerings in the music space. Perhaps best known for furnishing content creation, distribution, management, and monetization services for YouTube creators, BBTV also offers a suite of services to musicians as an alternative to working with traditional record labels.  Beginning today, the company's one-year-old Distribution & Label Services division -- which offers distribution, rights management, brand...

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2019-12-06 22:15:39



Netflix And Scorsese's 'The Irishman' Brought 17 Million TV Viewers In First 5 Days  

At any given minute during the first five days of its release, Martin Scorsese's Netflix feature The Irishman was being streamed on smart TV sets by 13.2 million people. Visit Tubefilter for more great stories.

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2019-12-06 20:07:02



Twitch's Dr. Disrespect Developing Scripted TV Series With Team Behind 'The Walking Dead'  

Twitch mainstay Guy 'Dr. Disrespect' Beahm has inked a television deal with some rather prominent players: the team behind AMC's zombie apocalypse blockbuster The Walking Dead. Beahm, who streams various battle royale titles on Twitch as a character named Dr. Disrespect -- always wearing his signature black mullet wig, sunglasses, mustache, and tactical vest -- is developing a narrative scripted series based on his alter ego, a WWE-like persona that he describes in his online bios "the most rut

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2019-12-06 19:03:53



Twitter Unveils New 'Retweets' Account To Fete User Community  

Twitter is going a little meta with the launch of a new account dubbed Twitter Retweets that serves to celebrate the "best Tweets" on the platform, per its account bio. According to The Verge, Twitter Retweets is part of the company's marketing efforts seeking to highlight positivity on the platform -- as opposed to the abuse, misinformation, and other negative content that has been known to proliferate. Twitter also pursues a similar effort on its Instagram account, where it shares scree...

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2019-12-06 17:21:06



Imgur Launches New 'Melee' App Where Users Can Host, Discover Gaming Memes  

Imgur, the popular image-hosting hub, is making a play for the burgeoning esports market. The platform, which counts 300 million users who spend an average of 30 minutes per day, has launched a new app called Melee, which is squarely focused on video gaming imagery, enabling users to create and host memes. Imgur made the move given that it's already popular in the space -- with 46% of all users following video and board game tags, Techcrunch reports. Furthermore, 92% of Imgur users self-ident...

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2019-12-06 15:32:00



YouTube Millionaires: Tristan Jass Gave Up College Basketball For Content Creation — And He Knows He Made The Right Decision  

Like many other teen athletes, Tristan Jass uses social media. His Instagram account and YouTube channel have long served as highlight reels where he shares videos of his skills, from casual scrimmages to sick trick shots. And that wasn't a problem--until he went viral. Visit Tubefilter for more great stories.

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2019-12-06 00:40:45



All In The Creator Family: Entrepreneur Kyra Sivertson Uses Her Channel 'OKbaby' To Show Other Teen Parents Things Can Turn Out Just Fine  

Here's a non-secret: there are a lot of teen parents out there, and things are tough for them. But though most people are aware of this, many young parents still struggle to find empathy, understanding, and a little reassurance that everything can turn out okay. Visit Tubefilter for more great stories.

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2019-12-05 23:57:12



Digital Kids' Content Company 'Moonbug' Launches VOD Channel On Apple TV  

Digital kids content purveyor Moonbug has launched a VOD service dubbed the Moonbug Kids Channel on Apple TV.  The offering -- a pre-school-aimed service comprising programming from Little Baby Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime With Twinkle, and Gecko's Garage -- is currently available for Apple TV users in the U.K., U.S., Canada, and Australia, and is set to expand to more countries soon. The channel is also available on the Apple TV app via Samsung smart TVs, Rok...

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2019-12-05 23:03:29



Verizon Media Pacts With Advisory Chair Serena Williams On Branded 'Yahoo Shopping' Series  

Verizon Media, the telecom giant's entertainment division, has tapped legendary tennis champ Serena Williams for a new branded short-form series -- which notably touts a shoppable component.  Titled Everybody, Every Body, the show will tout a message of body positivity and inclusion, and will be distributed on Verizon-owned Yahoo Shopping, a new commerce platform that curates, discovers, and also price-tracks items for consumers. The series will also serve to promote the Autumn/Winter 2020 ...

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2019-12-05 20:28:36



YouTube Treads Safe Approach To This Year's 'Rewind', With Series Of Data-Driven Lists  

In recent days, YouTube has been provocatively teasing and lowering expectations around its annual Rewind video -- a compendium of the year's biggest viral moments and platform-wide trends, which typically arrives in the form of an original production set to buzzy music tracks. But after last year's disastrous Rewind video became the most-disliked video in the platform's history -- amid complaints that the company avoided controversial moments and steered clear of newsworthy creators in fav...

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2019-12-05 18:00:08



Streamys Announces Host-Less Ceremony In Lieu Of 'Collaborators' Brandon Rogers, Mark Rober, Emma Chamberlain, Hannah Stocking, And More  

This year's Streamy Awards, co-produced by Dick Clark Productions and Tubefilter, are set to ditch the traditional singular host format, in favor of a faction of creators who will head up this year's ceremony as so-called "collaborators." Past Streamys have featured The Try Guys, Jon Cozart, King Bach, Grace Helbig, Tyler Oakley, and Hannah Hart as masters of ceremonies. Instead, this year's show will feature a number of creator-led segments that the Streamys says serve to emphasize ...

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2019-12-05 17:55:16



Shane Dawson, MrBeast, James Charles, Jeffree Star In YouTube's Top Trending Video Of 2019 Amid More Rewind Lists  

As YouTube seemingly becomes more massive every year, birthing new stars and ever-fragmented communities that are harder to collectively encapsulate, it's not going to stop the world's largest video platform from trying to sum it all up. And as 2019 comes to a close -- ahead of the platform's wildly polarizing Rewind compilation (rolling out later today), YouTube has shared several lists comprising the top videos of the year, which will be included in this year's anthology. While last y...

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2019-12-05 08:02:19



Creators Going Pro: Sam And Colby Have Scared Up 3.74M Subscribers For Their Horror Content. Now, They're Using That Platform To Launch A Mental Health Service.  

Sam Golbach and Colby Brock didn't want to be YouTubers. Visit Tubefilter for more great stories.

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2019-12-05 00:19:52



The Game Theorists' Star-Studded Stream Raises $1.3 Million — And Counting — For St. Jude  

In honor of Giving Tuesday, The Game Theorists hosted a star-studded, nine-hour charity stream yesterday to benefit St. Jude Children's Research Hospital. And the broadcast was a massive success, clocking in roughly $1.33 million -- and counting -- for the organization, which works to treats the toughest forms of childhood cancer and other pediatric diseases. The Game Theorists is a game-centric channel run by married creator duo Matthew and Stephanie Patrick, with 12.2 billion subscribers. ...

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2019-12-04 22:22:56



Studio71 Exec John Carle Joins Influencer Marketing Network BEN As VP Of Strategy, Business Development (Exclusive)  

Longtime Studio71 exec John Carle is joining influencer marketing network BEN as its vice president of strategy and business development. Visit Tubefilter for more great stories.

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2019-12-04 21:54:34



Collab Asia, A Spin-Off Of The U.S.-Based Influencer Network, Raises $7.5 Million Series B  

Collab Asia, the Asian spin-off of seven-year-old, U.S.-based digital influencer network Collab -- both of which provide channel management, branded content, and digital rights management services for creators -- has closed a $7.5 million Series B funding round. Collab Asia says that funds will be used to further expand its Asian footprint and produce local original content. The round was led by Korea-based Gorilla PE, with participation from Samsung Ventures, the PKSHA SPARX Algorithm Fund, NC

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2019-12-04 18:14:37



Insights: 'Tis The Season For Instagram Sponsored Posts, But Perhaps 'Tis Too Much?  

Ho, ho, ho! Happy Black Friday, Cyber Monday and, heck, let's throw in Giving Tuesday, because I'm in a generous mood this mercantile holiday season. Visit Tubefilter for more great stories.

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2019-12-04 18:07:53



Gleam Adds 8 To Talent Roster, Including Journalist Gemma Styles, Mom Vlogger Emily Norris  

Gleam Futures, the U.K.-based digital talent management firm, has substantially added to its roster with eight new clients. Gleam will be working with the new creators to build sustainable careers on- and offline, according to the company, including brand deals, podcasts, long-form video, book publishing, licensing, and other entrepreneurial ventures. The most-followed addition is social issues journalist Gemma Styles (pictured above), with 4.9 million Instagram fans. Also joining the Gleam fa...

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2019-12-04 16:45:16



YouTube Says Creators Could See Subscriptions Drop As It Purges Shuttered Accounts  

YouTube notified users on its Support site yesterday that they could see their subscriber counts drop as it continues ongoing efforts to purge illegitimate accounts -- including spam, abuse, and closed accounts. (Closed accounts refer to channels that were either shuttered by a user or by YouTube itself for violating policies, the company explained). "Sometimes, due to technical or process reasons, we may need to remove more than the usual amount of closed accounts on one day," reads the po...

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2019-12-04 15:12:45



Tasty Signs Noted Chefs, In-House Creators To Budding 'Talent Program'  

BuzzFeed-owned food vertical Tasty is adding to its Talent Program -- a program launched in 2018  that sees noted chefs, restaurateurs, and homegrown digital stars creating new and existing content formats. The latest additions to the program include Ellen Bennett, the CEO of culinary workwear brand Hedley & Bennett; Mexican restaurateur Esdras Ochoa, who recently appeared on Netflix's competition series The Final Table; and Joe Sasto, a top-three finisher on the reality competition Top Ch...

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2019-12-03 22:42:00



YouTube Says Watch-Time On 'Borderline' Content By Non-Subscribers Has Dropped 70% This Year  

In a corporate blog post today, YouTube shared an update on its work to reduce the spread of content that it terms "borderline" and also likens to "harmful misinformation" -- videos that aren't punishable per its Community Guidelines but brush up close to the line, such as conspiracy theories. To combat such videos, YouTube says that it has sought to raise authoritative voices in myriad ways since 2017 -- including highlighting news from established providers. While other content cate...

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2019-12-03 20:31:38



Netflix And YouTube's Share Of Daily Viewership To Drop As Field Grows (Study)  

Amid a formidable field of competitors, video stalwarts like Netflix and YouTube are poised to see their share of daily watch time slowly shrink in coming years, according to a first-of-its-kind report from analytics firm eMarketer.  While eMarketer states that Netflix and YouTube are the video platforms that U.S. adults watch most -- a fact which shows no sign of changing -- a slew of new services like Disney+, HBO Max, and Apple TV+ are bound to substantially fragment the market.  In 2018...

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2019-12-03 19:05:15



BBTV Signs Five, Including Purposeful Prankster ThatWasEpic, Rapper-Skater Roy Purdy  

BroadbandTV (BBTV), the Vancouver-based multi-platform network that provides content creation, distribution, management, and monetization services to digital influencers, has added five new content creators to its arsenal across multiple verticals -- including sports, comedy, gaming, and lifestyle. Ultimate Fighting Championship's (UFC) current Featherweight Champion, Max Holloway, is the first of the new signings, with 2 million followers across all of his social channels. He is joined by ra...

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2019-12-03 17:00:09



TYT Launches 24-Hour Channel On Xfinity X1, As Election Coverage Looms  

Digital progressive news network The Young Turks (TYT) has launched a 24-hour linear channel on Comcast's Xfinity X1, a set-top box and software platform that enables users to access a variety of streaming content.  This isn't the first time that TYT, which rose to renown on YouTube, has launched 24/7 programming. Earlier this year, the company launched comparable ventures on OTT service Xumo TV and the Viacom-owned, ad-supported Pluto TV. And prior to that, TYT rolled out linear channels ...

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2019-12-03 15:18:52



TikTok Moderators Were Told To Suppress Videos Made By Marginalized Users Because They Might Be Bullied  

Back in September, leaked content moderation guidelines from TikTok showed the shortform video app and its China-based parent company, Bytedance, instructing moderators to remove videos... Visit Tubefilter for more great stories.

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2019-12-03 06:11:12



Insta-Famous Lil Bub, A Special Needs Cat Known For Her Altruism, Has Passed Away At Age 8  

Lil Bub, the adorably pint-sized and Insta-famous kitten, passed away on Sunday at age 8 after having long suffered from an aggressive bone infection, per her owner Mike Bridavsky. Bub passed peacefully in her sleep, Bridavsky wrote in an Instagram post on the cat's popular account, which has amassed 2.4 million followers. "It is impossible to put into words the profound effect that Bub has had on my life, on the lives of thousands of homeless pets, and on the lives of those of you that have ...

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2019-12-02 22:02:20



SAG-AFTRA Signs Digital Upstart 'Quartermain' To Its New Commercials Contract  

Quartermain Media, a digital content company specializing in branded works created alongside African American influencers, has partnered up with SAG-AFTRA to partake in the labor union's recently-inked Commercials Contracts initiative. SAG-AFTRA, a labor union that represents roughly 160,000 entertainment and media professionals, announced its new Commercials Contract in May -- an overarching agreement with the ad industry at large that guarantees performers in ads fair wages, safe working c...

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2019-12-02 20:10:11



YouTube Officially Separates Ad Policies For Video Game And Real-World Violence  

Following up on CEO Susan Wojcicki's promise to gaming creators last month, YouTube has rolled out a policy change that officially separates real-world violence and video game violence. Visit Tubefilter for more great stories.

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2019-12-02 20:03:32



YouTube Has Removed At Least 300 Donald Trump Campaign Ads Since 2016  

In October, YouTube (along with Facebook and Twitter) came under fire for refusing to remove a Donald Trump campaign ad that propagated a blatantly false conspiracy theory about Democrat presidential candidate Joe Biden. The platform's decision not to remove it was recently reaffirmed by CEO Susan Wojcicki, who told CBS's 60 Minutes that the ad "right now would not be a violation of our policies." Visit Tubefilter for more great stories.

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2019-12-02 18:37:26



Quibi Picks Up Kendall Jenner-Produced Series Based On Parody Instagram Account  

Kris and Kendall Jenner are the latest celebrities to join the Quibi programming family.  The reality stars and influencers are slated to executive produce a series for the soon-to-launch mobile video platform about a fictional sibling named Kirby Jenner -- who, on the show, will appear as Kendall's fraternal twin brother. The series, titled Kirby Jenner, is based on a parody Instagram account of the same name -- which is verified and counts 1.2 million followers. On Insta, Kirby photoshops ...

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2019-12-02 17:55:25



Olivia Jade Returns To YouTube Nine Months After College Admissions Scandal  

Olivia Jade, a popular lifestyle vlogger who departed social media nine months ago in the wake of the college admissions scandal, has returned with a brief video announcing her intention to get back into the swing of things. Jade is the daughter of Fuller House actress Lori Loughlin and fashion entrepreneur Mossimo Giannulli -- both of whom have been indicted for paying $500,000 to have their daughters admitted to the University of Southern California as members of the rowing team, though nei...

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2019-12-02 15:58:01



TikTok Apologizes After Banning A Teen Whose Video About Muslims In China Went Viral  

TikTok has posted a public apology to one of its teenage users, Feroza Aziz, for suspending her account after a video she posted about China's treatment of Muslims went viral. Visit Tubefilter for more great stories.

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2019-12-02 15:31:02



MrBeast Just Got His Very Own Youtooz Figure. Here's A Look At The Collectibles Company Cornering The YouTube Market.  

Pop culture fans all over the world have shelves lined with Funko Pop! figures -- cute, compact versions of seemingly every major character and celebrity out there, from Alien's xenomorphs to Disney's full roster to Mariah Carey. There are more than 8,000 different Pop!s, and last year, they raked in $686 million in sales for publicly-traded Funko. The vinyl figures have become universally popular across fandoms...but one notable space the company behind them hasn't broached is the digita...

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2019-11-29 22:15:25



How To Make A 'Heist': Markiplier's Interactive Special Is A Whole New Kind Of Content For YouTube  

With 24 million subscribers and monthly view counts regularly topping 160 million, Markiplier is one of YouTube's top gaming creators. So, it's probably no surprise that when the world's largest video sharing site began seeking out native talent to feature in its own original specials and series, his name was on the list. Visit Tubefilter for more great stories.

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2019-11-29 22:14:53



Instagram Campaign Use Grows — But What Could The Removal Of Likes Mean For Creators?  

It's the great Instagram breakaway: While other social platforms have seen a decrease in influencer campaigns over the last five years, Instagram influencers' use in campaigns has steadily increased, according to recent research from CreatorIQ, an influencer platform that helps companies run brand ambassador campaigns with content creators. Visit Tubefilter for more great stories.

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2019-11-27 23:46:18



Instagram's @bitch Isn't Your Typical Social Video Aggregator. It Actually Credits Content Creators And Licenses Their Work.  

On Instagram, it's good to be the @bitch. Visit Tubefilter for more great stories.

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2019-11-27 21:07:00



Quibi Loses Third Top-Level Exec Prior To Launch: Head Of Content Ops Diane Nelson  

In a chin-scratching turn of events prior to its April launch, mobile video service Quibi has lost its third top-level exec in recent months -- this time Diane Nelson, who joined the mobile video platform in 2018 as head of content operations and programming.  "Diane Nelson has been a valued member of the team, helping us build a strong organization full of exceptional people," Quibi founder Jeffrey Katzenberg told The Hollywood Reporter in a statement. "We wish her well and support her as...

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2019-11-27 20:59:39



YouTubers Attempt Levitation In BBC Original 'The Edge Of Science'  

Right on the heels of dropping the trailer for Marques Brownlee's Retro Tech, YouTube has offered a first look at another education-focused original: The Edge of Science. Visit Tubefilter for more great stories.

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2019-11-27 20:37:02



Viacom's Pluto TV Launches 24-Hour AwesomenessTV Channel In The U.K.  

As it continues to synergize acquired properties, parent company Viacom is slated to launch a 24-hour AwesomenessTV channel on its ad-supported video platform, Pluto TV, in the U.K.  The channel will launch on Dec. 6, Variety reports. Pluto's managing director for Europe, Olivier Jollet, told the outlet that the launch will mark "a big move for us into daily celebrity gossip, teen-driven content, [and] pop stars." Pluto already operates an Awesomeness channel stateside, where it broadc...

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2019-11-27 18:31:00



Thanksgiving-Themed Videos Garnered 600 Million Cross-Platform Views This Month  

Thanksgiving obviously drives quite a bit of social video conversation in the U.S. Beginning in September, for instance, Thanksgiving-themed videos started to earn over 2 million cross-platform views each day, according to video measurement company Tubular Labs --  across Facebook, Instagram, Twitter, and YouTube. That number climbed to 5 million views per day by mid-October and then skyrocketed to between 16 and 20 million views as of Nov. 1. The average has been at 20 million-plus per day...

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2019-11-27 16:25:47



Bretman Rock Launches Expansion Pack For Hit Card Game 'What Do You Meme'  

What Do You Meme -- an adult-aged card game courtesy of a three-year-old startup of the same name -- is linking up with the infinitely meme-able YouTuber Bretman Rock on a limited edition product launch. Rock, a beauty guru with 6.8 million YouTube subscribers and 13.8 million Instagram followers, has released an expansion pack of cards to complement the core What Do You Meme game. The popular title sees players competing to become crowned the Meme Queen or King by matching photo cards and ...

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2019-11-27 15:40:28



Alex Wassabi To Serve As Celeb Co-Host For Nickelodeon Competition 'Top Elf'  

David Dobrik isn't the only YouTuber who's been tapped by Nickelodeon to serve as a celebrity judge on a brand new competition series. Alex Wassabi, a daily-ish vlogger with a whopping 11.6 million subscribers, has been tapped as a guest judge on a Nickelodeon holiday series titled Top Elf, premiering on Friday at 8 pm ET. The series will comprise five one-hour episodes, in which seven construction-savvy kid contestants will compete in festive challenges -- from designing life-sized gingerbre...

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2019-11-26 22:29:29



Epidemic Sound, A Music Licensor For Creators, Onboards YouTube, Spotify Vet Kate Vale  

Epidemic Sound, a Swedish startup that enables YouTubers to incorporate licensed music into their videos for a monthly subscription fee, has onboarded former YouTube and Spotify exec Kate Vale to serve as its managing director, North America.  Vale, who was the first Google employee in Australia and New Zealand, will be tasked with driving U.S. market growth for Epidemic. Her hire arrives in the wake of a $20 million funding round, as well as other newfangled collaboration efforts by Epidemic ...

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2019-11-26 21:04:40



'Ryan's World' Continues Global Domination With Japanese-Language YouTube Hub  

Eight-year-old toy-unboxing phenom Ryan Kaji is moving forward on his path of global domination. Kaji, who is the star of the YouTube channel-turned-children's media dynasty Ryan's World, is set to launch the second international YouTube channel of the same name -- this time targeting Japanese speakers. Kaji's channel, which was formerly known as Ryan ToysReview, was rechristened Ryan's World late last month, whereupon it also unveiled the launch of a Spanish-language channel dubbed ...

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2019-11-26 19:14:10



Disney+ Names Former AMC Exec Chris Loveall VP Of International Content  

Programming veteran Chris Loveall has secured a plum role at nascent streaming service Disney+. Loveall, who previously served as VP of international programming for AMC Networks, has been named VP of content, international, for Disney+, according to The Hollywood Reporter. He will work with the company's streaming and international teams to develop and produce scripted and unscripted IP for non-U.S. markets. He will not be involved in content acquisition, the Reporter notes. Disney+ is cur...

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2019-11-26 16:43:45



YouTube Powerhouse 'Bon Appétit' Launches Linear Channel On Samsung TV Plus  

After building a massive and dedicated following on YouTube, Bon Appetit's so-called 'Test Kitchen' staff -- who populates the magazine's digital programming and also appeared on the cover of its November issue -- is set to feature prominently on the Conde Nast-owned publishing brand's new smart TV channel.  Tomorrow, the company will launch a channel on Samsung TV Plus -- a 24-hour linear channel that serves to complement its on-demand content, the company says. Given that many of t...

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2019-11-26 15:11:55



Insights: College Sports Is About To Unleash An Influencer Deluge  

Athletes in college sports have long been relatively isolated from the world of influencers and influencer marketing — but not anymore. In the coming months,... Visit Tubefilter for more great stories.

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2019-11-26 15:00:36



YouTube Is Still Struggling To Label Videos From State-Controlled Outlets  

A YouTube spokesperson has said the platform's efforts to accurately find and label videos uploaded by state-controlled media outlets are ongoing, after a ProPublica investigation found a number of unmarked videos. Visit Tubefilter for more great stories.

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2019-11-26 02:10:05



Twitter Global Content VP Kay Madati To Exit: “I'm Not Sure What's Next”  

Twitter is bidding farewell to one of its top content execs. Kay Madati, who has served as global VP and head of content partnerships for roughly two years, announced that he is stepping down from his post in an internal memo as well as a series of Tweets, Deadline reports. Madati joined Twitter in 2017 after stints at BET as EVP and chief digital officer as well as head of entertainment and media, global marketing solutions, at Facebook. At the time, he replaced Twitter's VP of global media,...

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2019-11-25 22:19:14



Bill Nye, Casey Neistat, iJustine Among Guests For Marques Brownlee's YouTube Original 'Retro Tech'  

The trailer for Marques Brownlee's nostalgic YouTube original series Retro Tech is here, along with a reveal of the show's impressive roster of guest stars. Visit Tubefilter for more great stories.

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2019-11-25 21:44:21



Donut Media Drives In Creators MatPat, Linus Tech Tips, Gus Johnson, ChrisFix For Kia Challenge Series  

Donut Media's newest project sees the digital auto publisher putting top YouTubers behind the wheel and asking them one question: Can you beat us? Visit Tubefilter for more great stories.

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2019-11-25 21:43:56



Cody Ko Launches Standalone Collection With Killer Merch  

Killer Merch, the merchandise firm co-owned by YouTube luminary Jeffree Star, has unveiled its latest launch -- alongside the digital multi-hyphenate Cody Ko. The company -- which furnishes ecommerce, design, production, and fulfillment services -- works with a variety of YouTubers on their merch ventures, including Shane Dawson, Danny Duncan, and Joey Graceffa. While the company has previously repped Tiny Meat Gang -- the comedy and music duo comprising Ko and fellow creator Noel Miller -- it...

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2019-11-25 21:23:39



UTA Signs Viral TikTok Star Brittany 'Kombucha Girl' Tomlinson (Exclusive)  

UTA is dipping its toes into the TikTok well. After onboarding countless digital stars, the agency has signed one of its first TikTok personalities: Brittany Tomlinson. Tomlinson, who counts 1.9 million followers on the Bytedance-owned micro-video app -- as well as 606,000 followers on Twitter -- is a 22-year-old Texas A&M grad who hails from Dallas, and who went viral on TikTok for a 21-second clip in which she shared her colorful reaction to tasting Kombucha for the first time (see belo...

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2019-11-25 20:56:36



Netflix Clinches More K-Dramas In Multiyear Deals With Studio Dragon, JTBC  

With Korean media like K-pop and K-dramas becoming increasingly popular in the West, Netflix has doubled down on its production and distribution of said media by forming multiyear content partnerships with two major Korean studios: Studio Dragon and JTBC Content Hub. Visit Tubefilter for more great stories.

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2019-11-25 18:54:49



Shane Dawson Concludes Jeffree Star Series With 142 Million Collective Views  

Though it was initially expected to comprise nine episodes, Shane Dawson and Jeffree Star have wrapped up their epic docuseries, The Beautiful World Of Jeffree Star, with seven total installments. The feature-length season finale, which dropped on Friday, clocked in at roughly 1 hour and 20 minutes. The briefer-than-anticipated episode count initially left some fans nonplussed -- especially because the trailer for the series comprised scenes from Dramageddon 2.0 -- a so-coined event in the bea...

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2019-11-25 17:14:40



Spotify's Plans For Podcast Domination Involve Deals With Ryland Adams, Lele Pons  

YouTubers Ryland Adams and Lele Pons are among the creators who are slated to make big-budget audio shows for Spotify over the next year as part of its plans to dominate the booming podcast space. Visit Tubefilter for more great stories.

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2019-11-22 22:42:10



'Rick And Morty', Adult Swim Drive Social Video Views Amid Show's Highly-Anticipated Return  

Rick And Morty returned for its highly-anticipated fourth season on Nov. 10, and the show's two-year hiatus couldn't have come soon enough for fans. Knowing as much, both Rick And Morty and its network, Adult Swim, drove hype and conversation for season four through social video platforms like Facebook, Instagram, Twitter, and YouTube. Using data from video measurement company Tubular Labs, Rick And Morty-related videos from Oct. 7 (the day the season four trailer dropped, below) through the da

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2019-11-22 21:59:40



YouTube Launches Largest 'Masthead' Ad Format On TV Screens Globally  

In September, YouTube confirmed that it was beta-testing Masthead ads on television screens. Previously, the format had only been available on mobile and desktop devices.  It was a substantial move, given that the Masthead is arguably YouTube's highest-impact ad product, spanning the full width of the top of the homepage, and autoplaying within seconds of the YouTube app's launch on any screen. Now, after various test campaigns in select markets, the Masthead format is available globally, ...

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2019-11-22 20:55:12



Apple Pulls “The Banker” From Premiere After Sexual Abuse Claims Against Real-Life Subject's Son  

Apple has cancelled the film festival premiere of one of its nascent streaming service's most notable projects following allegations against the son of the film's real-life subject. Visit Tubefilter for more great stories.

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2019-11-22 19:53:24



Liza Koshy's Latest Hosting Gig Is A Dance Competition Series For Quibi  

Liza Koshy, who frequently showcases her otherworldly dance grooves on her Instagram Stories, is bringing her passions to a brand new dance competition series.  The show, dubbed Floored, marks the latest in a dizzying slate of programming announced by soon-to-launch mobile video platform Quibi. The series will see two teams competing in each episode. What makes the series unique, however, is that the dance floor on the show will lift, tilt, drop, shake, and spin in time with the music, present...

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2019-11-22 17:39:57



Influencer Marketing Pioneer 'Best Fiends' Taps Joey Graceffa, LaBrant Fam For Latest Launch  

Before there was SeatGeek and Honey, there was Seriously Digital Entertainment -- the Finnish mobile gaming company behind the Best Fiends franchise, known for its myriad sponsorship pacts with countless YouTube stars. In 2016, for instance, Seriously said that it was allocating 90% of its marketing budget to influencer campaigns -- to the tune of 700 sponsored YouTube videos (at the time) that were created alongside the likes of Shane Dawson, NikkieTutorials, and RCL Beauty.  Accordingly, d...

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2019-11-22 17:00:10



Facebook Makes First Play In Gaming Streamer Sign-Up Wars With 'Disguised Toast'  

Facebook has officially entered the gaming streamer sign-up wars. After a crop of different creators have departed Twitch for exclusive deals with Microsoft-owned Mixer and YouTube Gaming, Facebook Gaming has inked its first exclusive deal -- with 27-year-old Jeremy 'Disguised Toast' Wang.  As part of the deal, Wang will stream games and video exclusively to his Facebook page, available here, beginning today at 3 pm ET, where he stream play of Teamfight Tactics. Wang has amassed 1 millio...

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2019-11-22 15:00:41



YouTube Millionaires: Sierra Schultzzie Tries It All On In Her Adventurous, Body-Positive Videos  

When Sierra Schultzzie first started her YouTube channel in 2014, her plan was to "try a little bit of everything" in the process of figuring out what kind of content worked best for her and her brand-new audience. Fast-forward five years, and while Schultzzie has sharpened her content strategy, zeroing in on making videos about body positivity and fashion, "try a little bit of everything" is still the core theme of her content. Visit Tubefilter for more great stories.

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2019-11-22 01:47:20



How MagicLinks Is Measuring Influencers' Sales Data To Help Them Know Their Worth  

For creators making content across all platforms, from YouTube to Instagram to Twitch to TikTok, sponsored content is a core part of the business. But as we've written about before, the digital influencer space is still in its infancy and constantly evolving. It doesn't yet have an established standard that can help creators (from the macro to the micro) accurately judge how much they should ask brands to pay them. Visit Tubefilter for more great stories.

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2019-11-21 23:02:01



MrBeast And Mark Rober's #TeamTrees Fundraiser Is Getting A Discovery Channel Special  

#TeamTrees is headed to the Discovery Channel. Visit Tubefilter for more great stories.

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2019-11-21 22:36:04



YouTube Test Matching “Edgy” Creators And Advertisers Has Resulted In Hundreds Of Thousands In Ad Dollars  

YouTube CEO Susan Wojcicki has published today her fourth quarterly update letter to creators, where she: teased a new policy that will help differentiate between restrictions placed on real-life violence and video game violence, addressed concerns surrounding creator burnout, and discussed improvements made to Article 17 legislation, which places a massive copyright burden on YouTube in the U.K. She also discussed a lot more. Wojicki opened with some key stats, noting that the number of creato

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2019-11-21 20:35:12



U.K. Fashion Vlogger Kofi McCalla Teams With Label EJDER On Voter-Registering T-Shirts  

Fashion vlogger Kofi McCalla, who's amassed 609K subscribers on YouTube by curating "the cool kid's guide" to streetwear around the world, is now guiding his young viewers toward something else: registering to vote ahead of the U.K.'s general election on Dec. 12. Visit Tubefilter for more great stories.

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2019-11-21 20:03:10



Esports Org 'Rogue' Launches Latest Accelerator Program For Teen Fortnite Players  

Calling all aspiring teen Fortnite pros: Rogue -- a global esports organization with championship-winning teams that compete in myriad games -- has announced the third semester of its accelerator and mentorship program for teen Fortnite enthusiasts. The program, dubbed Junior Rogue, is operated in partnership with the Find Your Grind, a foundation that seeks to empower young people to find passion and purpose, and is backed by Rogue parent company ReKTGlobal. Applications are now open for the...

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2019-11-21 19:12:53



Google Will No Longer Allow Political Ad Targeting Based On Party Affiliation, Voter Records  

Google has finally weighed on the political ad debate -- a conundrum facing every major tech platform in the run-up to the 2020 election, as they weigh how how to contend with a proliferation of misinformation that was discovered to have been weaponized in the last Presidential contest. Facebook has said that it will not delete any political ads, even ones that contain lies (though it has more recently hinted that this could evolve), while Twitter has banned political ads full-stop. Snapchat CE

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2019-11-21 17:15:18



Browser Extension 'Honey', A Frequent Shane Dawson And MrBeast Sponsor, Acquired For $4 Billion  

Even casual Shane Dawson fans are likely familiar with Honey -- the browser extension that automatically aggregates online coupons, and which has served as the sponsor of many a Dawson docuseries. Headlines even swirled, back in January, when one of Dawson's conspiracy theory videos -- which featured a custom Honey ad -- was demonetized for several hours, likely costing the YouTube star some $14,000. Now, Los Angeles-based Honey -- which was founded in 2012 by entrepreneurs George Ruan and Ry...

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2019-11-21 15:29:48



Creators Going Pro: StoneMountain64 And Snoopeh Learned The Livestreaming Business The Hard Way. Now, Their Creator Incubation Company Pipeline Ensures Others Don't Have To.  

Today, there are loads of resources scattered around the web that can help newbie streamers establish themselves on platforms like YouTube, Twitch, and Facebook. But when StoneMountain64 (aka David Steinberg) launched his YouTube channel and started building the foundations of his content career back in 2011, he had zero help navigating the still relatively new digital space. He had to figure out everything from the very basics, like what camera and screen recording software worked best for maki

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2019-11-21 02:27:14



YouTube's Top 5 Most-Viewed Music Videos Of 2019 All Belong To Latino Artists  

Though the year isn't over just yet, YouTube has revealed the top-viewed music videos of 2019. Notably, every song in the top five either belongs to or features Latino artists, Billboard reports. The ranking is topped by Daddy Yankee (pictured above), whose clip for "Con Calma" has nabbed 1.6 billion views to date. He is followed by: Rosalia and J Balvin's "Con Altura" (1.1 billion views), which features El Guincho; Anuel AA and Karol G's "Secreto" (891 million views); Anuel's "Chi...

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2019-11-20 22:31:57



TikTok Head Says He's “Quite Optimistic” About U.S. National Security Probe  

Alex Zhu thinks the U.S. government's national security probe into TikTok is "very interesting," and says he's "quite optimistic" about the outcome. Visit Tubefilter for more great stories.

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2019-11-20 20:56:10



Japanese Hotel Charges Guests $1 If They Agree To Stream Their Stays For 24 Hours  

A hotel in Japan is garnering international headlines for its savvy -- though decidedly creepy -- digital marketing strategy: the Asahi Ryokan hotel offers guests a $1 stay if they agree to a 24-hour live stream of their experience on YouTube. The Asahi Ryokan fell under the leadership of 27-year-old Tetsuya Inoue last year, though the inn is owned by his grandmother. It's located in Fukuoka -- Japan's sixth largest city that sits on the northern shore of Kyushu Island. Inoue came up with the

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2019-11-20 19:42:14



Studio71 UK Talent Firm 'Moxie' Signs Pro-Biker Ryan Taylor, Comedian Munya Chawawa, More  

Moxie, the talent management division of multi-channel network Studio71 UK that’s focused on amplifying underrepresented voices in today’s digital sphere, has added a fleet of creators to... Visit Tubefilter for more great stories.

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2019-11-20 17:22:57



Condé Nast Reveals Latest IGTV Slate Amid Revamped Ad Strategy  

Conde Nast has unveiled an all-new slate for IGTV -- Instagram's slow-to-catch vertical video hub for longer, episodic content. According to Digiday, Conde forayed onto IGTV in rather rudimentary fashion last year, by simply re-editing YouTube videos into vertical form. Now, however, the publishing giant has revealed a slate of at least five new series, including GQ fashion series No Wrong Way To Wear, Bon Appetit's travel food doc Big Fat Food Weekend, and Vogue's Love Stories, which e...

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2019-11-20 15:25:52



Creators On The Rise: Daniella Perkins Grew Up In A Struggling Household. Here's How Musical.ly Turned Her Into A Nickelodeon Star.  

A smartphone changed Daniella Perkins' life. Visit Tubefilter for more great stories.

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2019-11-19 23:51:59



Esports Org 100 Thieves Adds Fortnite Pros 'Falconer', 'Grandma' To Growing Roster  

Pro esports org 100 Thieves, which also operates a lucrative merch division and branded content business, has added two Fortnite pros to its fleet: Brendan 'Falconer' Falconer and Brett 'Grandma' Squires, per numerous missives on Twitter. Falconer has previously competed alongside 100 Thieves player Arkhram, where the duo finished fifth at the most recent Fortnite World Cup, taking home a $900,000 prize, per Dexerto. Squires, formerly known as GrandmaTeets, is known for playing quite a bit...

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2019-11-19 22:35:52



YouTube Ghost-Hunters Sam And Colby Launch Self-Help Subscription Service 'Meta Life'  

Sam Golbach and Colby Brock, the YouTube duo best known for their docustyle explorations of haunted locales, have launched a new business endeavor to help their fans develop important life skills. Golbach and Brock today introduced Meta Life -- a subscription-based, interactive platform that will provide participants with emotional health tips and lessons on applicable life skills that are delivered via exclusive videos, posts, and challenges. Sam and Colby will also respond to user comments ...

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2019-11-19 20:51:22



TikTok Hits 1.5 Billion Total Downloads, Driven By Explosive Growth In India (Report)  

Despite purported political controversies, TikTok downloads show no sign of slowing. The micro-video app, which allows slews of Gen Z users to create short-form music and comedy clips, has clocked 1.5 billion downloads to date, Business Insider reports, citing data from app analytics firm Sensor Tower. That marks a 6% increase in downloads over the same time last year. Sensor Tower reports that TikTok hit 1 billion downloads in February, and has amassed a total of 614 million downloads in 2019.

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2019-11-19 19:31:58



Snapchat Pledges $750,000 To Support AR Influencers In 2020  

As a leader in the user-generated augmented reality space, Snapchat is putting more funds squarely behind influencers in order to generate more AR content for its platform. Snapchat has promised $750,000 to support top AR creators in 2020, AdAge reports -- which is three times the $250,000 that the company allocated to such endeavors this year. Beneficiaries include top AR influencer Cyrene Quiamco -- or CyreneQ -- who creates augmented reality characters that appear in her Snaps, according to

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2019-11-19 17:39:23



Patreon Now Counts 4 Million Patrons That Have Paid Creators $1 Billion To Date  

Patreon has surpassed some impressive milestones that will likely come as encouraging news to creators. The company has paid out a total of $1 billion in patron funds to creators since its inception in 2013, and now counts a total of 4 million patrons on its platform. That's up from $500 million in payouts as of Q4 2018, and a total of 3 million patrons in Jan. 2019.  "There is a consumer mindset change that is happening," Patreon's SVP of product, Wyatt Jenkins, told Variety of the ...

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2019-11-19 15:49:29



Evan Spiegel Says Snapchat Has A Team That Fact-Checks All Political Ads  

While Facebook has committed to allowing all political advertising on its platform, even ads that contain lies, and Twitter has sought to address the conundrum by banning political advertising full-stop, Snapchat is seeking middle ground.  Speaking at the The New York Times' annual New Work Summit in California today, a conference that's seeks to address the business impacts of artificial intelligence, Snap CEO Evan Spiegel shared that the company has a team dedicated to fact-checking all...

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2019-11-18 22:27:09



Markiplier And Ethan Nestor's New Self-Destructing Vlog Project Nets Nearly 1M Subscribers In 3 Days  

Markiplier and his longtime friend/former editor Ethan Nestor's latest project is set for self-destruction. This past weekend, the creator duo unveiled Unus Annus, a new YouTube channel where they'll upload one video per day for an entire year. Visit Tubefilter for more great stories.

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2019-11-18 21:10:52



Logan Paul Filing Appeal With Athletic Commission After KSI Boxing Defeat: “I Don't Think I Lost”  

Unsurprisingly, it looks as though the rivalry between YouTube megastars Logan Paul and Olajide 'KSI' Olatunji is set to rage onward. In a new video posted to his channel over the weekend, in the wake of his split-decision defeat at Olatunji's hands, Paul said he was appealing the call. Paul had previously suggested that he might be filing an appeal, though the recent video announcement makes it official. "I don't think I lost," he says at multiple points throughout the update vlog. ES...

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2019-11-18 20:40:24



Disney+ Promises To Fix Cropped Episodes Of 'The Simpsons,' But That's Not Users' Only Issue  

It's true that Disney+ attracted an impressive horde of users -- 10 million, to be exact -- in just its first 24 hours of operation, but subscribers aren't the only thing the fledging service is racking up. Visit Tubefilter for more great stories.

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2019-11-18 19:26:14



The Game Theorists To Host Nine-Hour Stream For St. Jude With Markiplier, Colleen Ballinger, More  

In celebration of Giving Tuesday, an unofficial holiday to counteract the consumerism of Black Friday, St. Jude Children's Research Hospital -- a pediatric treatment and research facility focused on cancer -- is teaming up with a slew of top YouTube stars on a marathon-length nine-hour charity stream. The broadcast will be hosted by The Game Theorists, a game-centric channel run by married creator duo Matthew and Stephanie Patrick. Over the course of nine hours, they will welcome fellow crea...

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2019-11-18 17:15:50



David Dobrik Says Monthly YouTube Ad Earnings Went From $275,000 To $2,000 In Two Years  

David Dobrik has been reasonably candid about his financial experiences as one of the world's most successful YouTubers. And now, the 23-year-old, who was recently named one of People's 'Sexiest Man Alive', is giving fans a clearer window into his pre- and post-'Adpocalypse' earnings. The Adpocalypse broke in 2016, wherein advertisers began boycotting YouTube -- and ultimately drastically rethought their spending on the platform -- after their campaigns were found to be running alongside co...

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2019-11-18 15:43:23



James Charles To Host YouTube's First Beauty Influencer Competition Series  

James Charles' next project will pit six micro beauty influencers against one another in YouTube's first original competition series. The four-part series (working title: James... Visit Tubefilter for more great stories.

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2019-11-16 01:49:29



FaZe Clan To Open First Storefront, Aims To Be Esports' Supreme  

Esports and entertainment collective FaZe Clan is taking its business to a new playing field: retail. It's opening a storefront on Melrose Ave., one of Los Angeles' most prominent shopping destinations, as a core part of its plan to built itself into the Supreme of the gaming world. Visit Tubefilter for more great stories.

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2019-11-16 00:10:13



Hulu, Which Reportedly Has Nation's Most-Subscribed Skinny Bundle, Institutes $10 Price Hike  

Hulu has announced today a price hike for its Live TV product, which offers subscribers a package of roughly 60 live cable channels. The increase from $45 to $55 per month will go into effect Dec. 18, reports Variety. Current subscribers will see the change reflected in their next billing cycles after that date. It marks the second price increase in the skinny bundle's lifetime, and the second such hike in one year -- the first being an uptick from $40 to $45 in January. "The new price bet...

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2019-11-15 21:58:21



TikTok Taps In Social Shopping Tools, Letting (Some) Users Add Buy Links To Bios And Videos  

TikTok users are about to see a lot more "link in bio." Visit Tubefilter for more great stories.

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2019-11-15 20:26:11



Teespring's New 'Drop' Program Lets Creators Launch Co-Branded Merch With Iconic Brands, Like Champion  

Merch platform Teespring is launching a new fashion-forward initiative called Drop that will enable creators to align their merchandise with the iconic athletic brand Champion. The forthcoming Drop program will enable influencers to customize their merch on apparel from well-known clothing brands, in addition to Champion, and then vend them via the Teespring platform.  The partnership appears to take its inspiration from collabs in the streetwear space, in which two brands often come toget...

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2019-11-15 19:35:25



Music Licensing Platform Epidemic Sound Taps Peter McKinnon To Helm Film About Resident Artist, 'Ooyy'  

Toronto-based YouTube star Peter McKinnon, who creates content about photography and cinematography for his 4 million subscribers, is set to showcase his talents in a short film about the Swedish music producer Ooyy. The collaboration is being funded by Epidemic Sounds, which is also compensating both Ooy and McKinnon for their participation. Ooyy, whose real name is Henrik Olsson, has long produced music for the platform -- which has helped him to drive 500,000 monthly listeners and more than

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2019-11-15 18:49:53



Manny MUA, FouseyTube, Andrea Russett Tapped For Season 2 Of 'The Reality House'  

Kian Lawley and JC Caylen are stacking the deck for the sophomore season of The Reality House -- a Big Brother-inspired competition series airing on YouTube in which a pack of digital stars are invited to live in a mansion and compete in various elimination challenges, with the winner going home with a cool $50,000.  In the wake of the first season, which garnered 25 million collective views across all episodes, season two will feature: Vine-turned-YouTube star Kenny Knox, controversial vlogge...

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2019-11-15 17:12:37



After Botched Lipstick Launch, Jaclyn Hill's Beauty Brand Readies Return For Holiday  

Yet another YouTube beauty mainstay has entered this year's holiday launch fray, though she arrives to this year's festivities slightly wounded. After a disastrous lipstick launch this summer, in which customers reported finding black holes, hairy fuzz, and a gritty texture in their lipstick bullets, Jaclyn Cosmetics -- Jaclyn Hill's namesake beauty brand -- insisted that it was not the result of contamination but of shedding cotton gloves used for quality control in the lab. In a bid to ...

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2019-11-15 15:46:30



New YouTuber Event 'FamFest' Wants To Bring Together Family Channels And Their Fans Of All Ages (Exclusive)  

There's a new kid on the YouTube events block. This coming June, influencer talent agency Gushcloud (which is Singapore-based and months out of its $11 million... Visit Tubefilter for more great stories.

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2019-11-14 23:50:58



FaZe Clan's First Deaf, Female Gamer — 14-Year-Old 'Ewok' — Is Latest Twitch Departee To Sign With Mixer  

Soleil 'FaZe Ewok' Wheeler made waves in the gaming sphere in July when the then-13-year-old Fortnite prodigy became the first female streamer to sign with the illustrious esports and digital media organization FaZe Clan. Now, Ewok, 14, is following in the footsteps of a growing number of gamers who are departing foundational platform Twitch for the mascent pastures of Microsoft-owned competitor Mixer. Prior to her departure, Wheeler counted 285,000 followers on Twitch, where she began st...

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2019-11-14 20:32:17






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