 Rapper Offset Tenders Investment In Leading Esports Collective FaZe Clan
Another rap luminary has invested in one of esports buzziest factions.
Offset, who is a member of hip hop trio the Migos and the husband of Cardi B, has tendered an undisclosed investment in the FaZe Clan. In a statement, Offset, whose real name is Kiari Kendrell Cephus, called FaZe Clan "the biggest esports organization with some of the best players in the world."
"We view Offset as an amazing addition to the FaZe Clan family and look forward to working closely with him to develop co...
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YouTube's Original Programming To Become Free For All Users On Sept. 24
YouTube previously announced plans to remove its original programming from behind the YouTube Premium paywall by 2020, but we now have a precise sense of timing, which is a tad earlier than expected.
All YouTube Originals will become free to watch (and supported by ads) on Sept.24, Techcrunch reports, citing an email that YouTube sent out to existing Premium subscribers. That said, Premium subscribers -- who pay $12 per month -- will be able to watch original content ad-free and download it for
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Cameo Names Former TikTok Exec Stefan Heinrich Henriquez CMO And GM Of International
Cameo, a digital video hub that enables fans to book personalized video shoutouts from their favorite celebrities, has named Stefan Heinrich Henriquez its new chief marketing officer and general manager of international.
Heinrich formerly served as head of global marketing at TikTok, where he led the company's re-branding from Musical.ly, drove growth in the U.S., and spearheaded the app's expansion in Europe and Latin America. The hire arrives in the wake of a $50 million Series B fundin...
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Disney+ To Launch In 5 Countries On Apple, Google, Roku, Microsoft, And Sony Devices
Come November, it's not just folks stateside who will see a rollout of Disney's streaming service Disney+.
Canada, the Netherlands, Australia, and New Zealand will also get Disney+, with the former two getting it Nov. 12 -- the same day as the U.S. -- and the latter two a week later, Variety reports.
Visit Tubefilter for more great stories.
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The Streamy Awards Pact With YouTube For Exclusive Distribution Deal, Announce Dec. 13 Showdate
For the third time to date (once back in 2016, and again in 2018), the Streamy Awards will air exclusively on YouTube. This year's ceremony -- marking the ninth-ever Streamys -- will be broadcast live globally from the Beverly Hilton hotel on Dec. 13.
This year's awards -- which celebrate the biggest achievements in online video across roughly 50 categories -- will for the first time include new categories recognizing international creators, as well as a category dedicated to the tech space. ...
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Ryan ToysReview, Pocket.watch To Premiere Five Specials On Roku's Just-Launched 'Kids & Family' Channel
Pocket.watch, the kid-focused digital studio that works with YouTube channels like Ryan ToysReview, EvanTube, and HobbyKidsTV, is launching a linear channel on Roku.
The 24-hour, family-friendly channel will be programmed with content from Pocket.watch creators -- all of which will be hand-picked by the company's in-house programming team to ensure age-appropriateness. On Roku devices, the Pocket.watch channel will be housed within a brand new 'Kids & Family' section on The Roku Channel ...
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Premier League Social Video Standings Look A Lot Like Typical Season's Table
The English Premier League returned to action last weekend, and with that comes plenty of new social video content around all of the football (nee soccer for those stateside) action. While all 20 clubs are active across platforms like Facebook, Instagram, Twitter, and YouTube, some are more active than others. And perhaps to little surprise, that list largely reflects the typical standings in the Premier League, with a few tweaks.
As you'll notice in the graphic from video measurement company ...
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Insights: ViacomCBS, Tumblr, And Houseparty – The Companies We Keep, And Those We Can't
It's been a crazy week of deals - from big, to small, to none at all - in Hollywood Techland. In this first big batch of deals in months, they all say something about the future of the still-transforming business of delivering entertainment, media and information to you and me.
To start, there's that long-awaited re-merger between corporate siblings Viacom and CBS that will create...ViacomCBS. They must have paid the naming consultants a lot for that one.
The deal culminates four years ...
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Google Testing Monetization Tool That Would Enable YouTubers To Host Virtual Events With Fans
Area 120, an experimental product lab within Google, has been quietly developing a new monetization tool for YouTube creators that appears to be gaining steam.
The events-centric product is called Fundo, Variety reports, and would allow creators to invite fans to virtual meet-and-greet sessions and other online events for a fee. For instance, infotainment vlogger Jessii Vee (1.4 million subscribers) and Roblox creator KreekCraft (753,000 subscribers) have used the service to host a live vide...
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Jason Nash Drops Comedy Central Series, Announces Fall Stand-Up Tour
Viacom has seen massive success on YouTube with Tana Turns 21 -- a reality series that lives on MTV's channel, chronicling Tana Mongeau's ascent into legality, as well as her head-scratching marriage to Jake Paul.
Now, Viacom -- which also owns Comedy Central -- is rolling out another reality series starring Jason Nash, the comedian and vlogger who is perhaps best known as a member of David Dobrik's 'Vlog Squad'. Viacom -- which re-merged with its corporate sibling CBS this week -- ann...
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Insights: ViacomCBS, Tumblr, And Houseparty – The Companies We Keep, And Those We Can't
It's been a crazy week of deals - from big, to small, to none at all - in Hollywood Techland. In this first big batch of deals in months, they all say something about the future of the still-transforming business of delivering entertainment, media and information to you and me.
To start, there's that long-awaited re-merger between corporate siblings Viacom and CBS that will create...ViacomCBS. They must have paid the naming consultants a lot for that one.
The deal culminates four years ...
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Kristen McAtee Launches Video Campaign With Goodwill For 'National Thrift Shop Day'
Kristen McAtee, the Vlog Squadder and current contender in Kian Lawley and JC Caylen's Reality House, has partnered up with Goodwill to fete National Thrift Shop Day -- an unofficial holiday designed to encourage the practice of thrifting -- tomorrow.
In a haul video dropping tomorrow -- a popular YouTube format in which creators showcase recent purchases -- McAtee will share that 87 cents from every dollar spent at the Goodwill is re-invested back into local communities. (Goodwill is a non...
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Want To Edit Your YouTube Videos Like iJustine? Now There's An App For That.
iJustine is looking to pass on some of her editing tips and tricks.
The OG tech YouTuber, whose real name is Justine Ezarik, has launched a desktop app for macOS that will take users through her YouTube video workflow on Final Cut Pro X. Ezarik, 35, partnered on the app with Ripple Training -- which creates tutorials for media producers on programs like Final Cut Pro X, Motion, and DaVinci Resolve.
The $30 tutorial is titled iJustine Teaches FCP X and is split up into 16 different lessons -- e
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With 'Fresh' Lip Balm Collab, Ingrid Nilsen Wants Fans To “Really Own Who It Is That You Are”
OG beauty influencer and LGTBQ+ activist Ingrid Nilsen, who has been on YouTube for roughly a decade, has announced a lip balm collab with LVMH-owned beauty brand Fresh that has been in the works for over a year.
Nilsen worked with Fresh co-founder Alina Roytberg on the product, which is a new, blackberry shade of the brand's cult-favorite Sugar Lip Treatment dubbed Sugar In The City Tinted Lip Treatment. It marks Fresh's first influencer collab to date, and nods to Nilsen's recent move from ...
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Disney+, ESPN+ Subscribers Might Face Crackdowns On Password Sharing After Disney/Charter Deal
Disney just closed a deal with Charter Communications that will see the cable company carrying 22 Disney-owned channels. But potentially the most interesting part of the deal is that it "contemplates Charter's future distribution" of streaming services Disney+ and ESPN+. Charter might offer the two as standalone broadband options, or offer them for streaming through a set-top box.
Visit Tubefilter for more great stories.
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King Bach To Drop Debut Visual Comedy Album, 'Medicine', Later This Month
Comedy creator King Bach, who launched his career on Vine and has since become dominant on other social platforms like YouTube and Instagram -- and even landed roles in huge feature films -- is bringing his talents to yet another format.
The 31-year-old, whose real name is Andrew Bachelor, will release his debut visual comedy album on Aug.30, Billboard reports. Titled Medicine, the project will comprise both 15 songs in a variety of genres -- including hip hop and reggae -- as well as stand-up
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YouTube Links Up With Taylor Swift For Live Event Ahead Of 'Lover' Album Release
YouTube Originals has nabbed one of music's biggest stars, Taylor Swift, for an exclusive live stream to celebrate the release of her new album, Lover.
Kicking off on Aug. 22 at 5 pm ET (Lover drops the following day), the special event will be titled Lover's Lounge (Live), and will feature the performance of a yet-to-be-announced track from Lover, as well as an appearance from fashion designer Stella McCartney, with whom Swift is collaborating on a limited edition clothing collection. Lo...
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BuzzFeed CMO, An Architect Of Its Commerce And Live Events Businesses, To Step Down
BuzzFeed's CMO, Ben Kaufman -- who helped spearhead new sources of revenuefor the company beyond video advertising -- is departing the company after less than a year on the job.
Kaufman will continue on as an advisor at BuzzFeed, but by Jan. 2020 will devote his full attention to Camp -- an experiential toy store for kids in which BuzzFeed is a minority investor, Variety reports. The inaugural Camp store opened in Manhattan in Dec. 2018, though the company has additional stores planned for Da...
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YouTube Is Beta-Testing The Ability For Creators To Publish Members-Only Videos
YouTube is reportedly building on its existing Memberships feature -- which enables fans to pay support channels via $5 monthly subscriptions -- in a way that will allow creators and publishers to offer member-only videos.
The video giant first announced a beta test for channel Memberships last June and then expanded the capability to all channels with at least 50,000 subscribers the following September. But the members-only video best is arriving in the wake of a test by Facebook, Digiday repo
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Nordstrom Taps Lifestyle Vlogger Claudia Sulewski For Size-Inclusive Clothing Collab
After a decade on YouTube, fashion and beauty vlogger Claudia Sulewski's career is culminating with a Nordstrom collaboration.
The 23-year-old, who has over 2 million subscribers across two channels, has teamed with Nordstrom's BP brand -- for younger consumers -- on a clothing and accessories collection aptly dubbed Claudia Sulewski x Nordstrom BP. Sulewski announced the pact in a teary YouTube video yesterday (below), though the collection -- comprising shoes, clothes, jewelry, hair acces...
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U.K. Vlogger Marina Joyce Found Safe By Police After Going Missing For 10 Days
Marina Joyce, a lifestyle vlogger with 2.1 million YouTube subscribers and something of a concerning past, has been found after going missing for 10 consecutive days.
London police confirmed over the weekend that the 22-year-old had been found "safe and well," CNN reports. Before that, Joyce had last been seen on July 31, and was reported missing on Aug. 7 -- whereupon local police made a (now-deleted) public appeal on Twitter for help in finding the YouTube star, who lives in North London....
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Social Good Creators: Ashley Villa Is Changing The World For Female Entrepreneurs
Ashley Villa wants women to have it all.
Unlike our previous featurees for this column, Villa isn't a YouTube creator. But as cofounder and CEO of agency RARE GLOBAL, where she's also a talent manager and attorney, she spends 24/7 thinking about and working on behalf of digital creators across industries.
Visit Tubefilter for more great stories.
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YouTube Mom Indicted On 30 Counts Of Child Abuse Declared Incompetent To Stand Trial
Machelle Hobson, the former proprietor of a popular YouTube children's channel who was indicted on 30 counts of child molestation, child abuse, unlawful imprisonment, and child neglect in March, has been declared incompetent to stand trial by doctors on behalf of both the state and Hobson's defense.
Hobson, who ran the now-shuttered Fantastic Adventures channel starring her seven adopted children -- which formerly counted 800,000 subscribers and 250 million views -- was arrested in March afte...
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YouTube Testing Program That Lets Certain Demonetized Channels File Immediate Appeals Via YouTube Videos
YouTube is testing a new program that will enable creators whose channels have been demonetized to appeal that decision by -- what else? -- filming a YouTube video to plead their case.
A review team will now begin to assess short videos sent in by certain demonetized channels -- that have been removed from the Partner Program -- whereby channel owners will be able to defend their content and explain their creative processes, The Verge reports, citing an email shared by an alleged participant in
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Half Of Teens Turn To YouTube For News, Preferring Influencers Over Traditional News Organizations (Study)
A new study has confirmed the irrefutable power of YouTube.
The poll, conducted by survey software company Survey Monkey and child education nonprofit Common Sense, found that teens today are turning away from traditional news organizations and venues to find out about current events from online influencers on social media and video platforms like YouTube. Fifty percent of teens surveyed say they get their news from YouTube, while 54% said they get their news from Instagram, Facebook, and Twitt
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YouTube Testing Mega-Sized Thumbnails On Desktop Homepage, Much To Some Users' Chagrin
YouTube appears to be testing larger thumbnails on its desktop site, much to the chagrin of select users who balked at the changes as soon as they started rolling out yesterday.
Screenshots of the experiment began appearing on Twitter and Reddit yesterday morning, per The Verge. Accordingly, homepages that were part of the test saw videos that were no longer grouped by category, and with fewer appearin in each row. YouTube confirmed to The Verge that it is "currently testing a new homepage la...
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YouTube Mom Indicted On 30 Counts Of Child Abuse Declared Incompetent To Stand Trial
Machelle Hobson, the former proprietor of a popular YouTube children's channel who was indicted on 30 counts of child molestation, child abuse, unlawful imprisonment, and child neglect in March, has been declared incompetent to stand trial by doctors on behalf of both the state and Hobson's defense.
Hobson, who ran the now-shuttered Fantastic Adventures channel starring her seven adopted children -- which formerly counted 800,000 subscribers and 250 million views -- was arrested in March afte...
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Creators Going Pro: Trina Espinoza Explores The Intersection Of Beauty And Science
Trina Espinoza wants to know how things work.
Back before she joined YouTube, the creator (who's perhaps better known by her moniker Ms. Beautyphile) was responsible for the science behind Hollywood's movie magic. As a software designer and color scientist for a major studio, her specialty was sewing together the pieces of blockbuster worlds, creating a whole from the sum of countless parts.
Visit Tubefilter for more great stories.
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Apple TV+ Gives First Glimpse At Billion-Dollar Originals Slate With 'Morning Show' Teaser, Starring Jennifer Aniston
Apple has given fans the first glimpse at the premium programming that's slated to live on its forthcoming subscription service, Apple TV+.
The hardware giant dropped a teaser trailer for The Morning Show today -- a drama set in the talk-show business co-starring Jennifer Aniston (who is making her grand return to television after the cult hit and still-wildly-popular Friends), Reese Witherspoon (most recently of Big Little Lies renown), and Steve Carrell. While the teaser doesn't show any...
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YouTube Rolls Out 'Super Chat' Feature To 19 Additional Countries
YouTube is rolling out its Super Chats feature, by which viewers can tip creators during live streams in order to have their comments presented more prominently -- by either being highlighted with a color or pinned for a set period of time (depending on the donation amount).
The capabilty first launched in 2017 in roughly 40 countries, per 9To5Google, though a rollout today to 19 countries marks its first expansion to date.
Super Chat is now available in: Belarus, Bolivia, Bulgaria, Costa Ri...
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Diary Of A Web Series: 5 Things I Learned About Location Scouting
In the context of filmmaking, the word "location" conjures images of exotic destinations and fancy trailers, but my first location was an Airbnb in Crown Heights. I didn't know anything about securing locations, so I did the worst thing an indie filmmaker can do: pay for something I could have gotten for free. That wasn't my last mistake, nor was it the only lesson.
We shot almost exclusively at that Airbnb for my first web series, but I wanted to expand to other places for season 2: bars...
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Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects
Snapchat is refusing to let its Spectacles dream die.
Today, the company launched online presales for the latest generation of its connected sunglasses, which it first launched in 2016 to great fanfare ahead of the company's IPO, though excitement quickly fizzled. In 2017, Reuters reports, Snapchat wrote down $40 million in unsold glasses, though the company launched a second iteration of the device in 2018 with new colors, water resistance, and a quicker transfer of footage to the app.
Bo...
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YouTube Testing Program That Lets Certain Demonetized Channels File Immediate Appeals Via YouTube Videos
YouTube is testing a new program that will enable creators whose channels have been demonetized to appeal that decision by -- what else? -- filming a YouTube video to plead their case.
A review team will now begin to assess short videos sent in by certain demonetized channels -- that have been removed from the Partner Program -- whereby channel owners will be able to defend their content and explain their creative processes, The Verge reports, citing an email shared by an alleged participant in
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Social Good Creators: Ashley Villa Is Changing The World For Female Entrepreneurs
Ashley Villa wants women to have it all.
Unlike our previous featurees for this column, Villa isn't a YouTube creator. But as cofounder and CEO of agency RARE GLOBAL, where she's also a talent manager and attorney, she spends 24/7 thinking about and working on behalf of digital creators across industries.
Visit Tubefilter for more great stories.
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Apple TV+ Gives First Glimpse At Billion-Dollar Originals Slate With 'Morning Show' Teaser, Starring Jennifer Aniston
Apple has given fans the first glimpse at the premium programming that's slated to live on its forthcoming subscription service, Apple TV+.
The hardware giant dropped a teaser trailer for The Morning Show today -- a drama set in the talk-show business co-starring Jennifer Aniston (who is making her grand return to television after the cult hit and still-wildly-popular Friends), Reese Witherspoon (most recently of Big Little Lies renown), and Steve Carrell. While the teaser doesn't show any...
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Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects
Snapchat is refusing to let its Spectacles dream die.
Today, the company launched online presales for the latest generation of its connected sunglasses, which it first launched in 2016 to great fanfare ahead of the company's IPO, though excitement quickly fizzled. In 2017, Reuters reports, Snapchat wrote down $40 million in unsold glasses, though the company launched a second iteration of the device in 2018 with new colors, water resistance, and a quicker transfer of footage to the app.
Bo...
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Half Of Teens Turn To YouTube For News, Preferring Influencers Over Traditional News Organizations (Study)
A new study has confirmed the irrefutable power of YouTube.
The poll, conducted by survey software company Survey Monkey and child education nonprofit Common Sense, found that teens today are turning away from traditional news organizations and venues to find out about current events from online influencers on social media and video platforms like YouTube. Fifty percent of teens surveyed say they get their news from YouTube, while 54% said they get their news from Instagram, Facebook, and Twitt
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YouTube Rolls Out 'Super Chat' Feature To 19 Additional Countries
YouTube is rolling out its Super Chats feature, by which viewers can tip creators during live streams in order to have their comments presented more prominently -- by either being highlighted with a color or pinned for a set period of time (depending on the donation amount).
The capabilty first launched in 2017 in roughly 40 countries, per 9To5Google, though a rollout today to 19 countries marks its first expansion to date.
Super Chat is now available in: Belarus, Bolivia, Bulgaria, Costa Ri...
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New Study Demonstrates YouTube's Role In Far-Right Radicalization, Spread Of Conspiracies In Brazil (Report)
Jair Bolsonaro is a YouTuber with 2.5 million subscribers. He joined the platform in 2009, and used his channel to espouse his right-wing views and discuss various supposed hoaxes and conspiracy theories, including that the Nazi movement was perpetrated by leftists and liberals. At first, his videos brought a small audience. But as YouTube grew, its algorithm was tweaked, and right-wing ideologies grew more popular in Brazil, his channel began to draw as many as 30 million views per month.
Visi
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Complex Hires Key Execs On Production, Marketing, And Branded Content Teams
Complex Networks -- the culture-focused digital brand that that is jointly owned by Verizon and Hearst, targeting men in the coveted 18-to-24 demographic -- has announced three key hires on its production, marketing, and branded content teams.
The company, which owns shows like Hot Ones, has named: Jonathan Hunt as EVP of marketing and audience development, Katina Lee as head of branded content, and David Weinstein as VP of production. Weinstein will work across the company on its various pr...
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U.K. Vlogger Marina Joyce Found Safe By Police After Going Missing For 10 Days
Marina Joyce, a lifestyle vlogger with 2.1 million YouTube subscribers and something of a concerning past, has been found after going missing for 10 consecutive days.
London police confirmed over the weekend that the 22-year-old had been found "safe and well," CNN reports. Before that, Joyce had last been seen on July 31, and was reported missing on Aug. 7 -- whereupon local police made a (now-deleted) public appeal on Twitter for help in finding the YouTube star, who lives in North London....
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Diary Of A Web Series: 5 Things I Learned About Location Scouting
In the context of filmmaking, the word "location" conjures images of exotic destinations and fancy trailers, but my first location was an Airbnb in Crown Heights. I didn't know anything about securing locations, so I did the worst thing an indie filmmaker can do: pay for something I could have gotten for free. That wasn't my last mistake, nor was it the only lesson.
We shot almost exclusively at that Airbnb for my first web series, but I wanted to expand to other places for season 2: bars...
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Brat Branches Into Audio Business Alongside Podcasting Platform ART19
Brat, the digital media upstart that specializes in content for the Gen Z contingency, is set to conquer another facet of today's media landscape with a foray into podcasting.
The media company, which was founded by the team behind Twitter-owned influencer marketing platform Niche, has pacted with leading podcast hosting, distribution, advertising, and audience analytics platform ART19 to create original audio series.
Brat, best known for tween-friendly content franchises like Chicken Gi...
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Vice Appoints Former Munchies Exec Cliff Gulibert To Oversee All Digital Video Production
Vice has upped staffer Cliff Gulibert to a newly-created position that will see the former Munchies director of video overseeing all of Vice's digital video production.
Gulibert has been named EP of Vice Digital's video team, Variety reports, reporting to SVP of Vice Digital Katie Drummond, who joined the company in March. Gulibert formerly served as director of Vice's food channel, Munchies, joining the company less than a year ago from Vox's Eater, where he served as head of developme...
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Insights: With Ninja's Nifty Mixer Move, Live Streaming Leaps To Its Next Era
Say what you will about Ninja, the lanky and affable Midwestern live-streaming star with the ever-changing hair color, but he sure knows how to make a splash.
And splash he did on Thursday, announcing a stunning jump from Amazon-owned Twitch, the site that made him famous, to Microsoft's upstart Mixer service. Message boards and chat rooms on Twitch and beyond seemed to talk about little else, and Mixer's app leaped to the top of the iTunes Store bestseller list on Friday, Ninja's first day on
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Instagram Is Rolling Out The Ability To Natively Pre-Schedule Grid Posts, IGTV Videos
Instagram is rolling out a long-awaited tool that could be a huge boon for influencers: the ability to pre-schedule grid posts and IGTV videos natively.
While creators could previously schedule Instagram posts for future publishing using third-party tools, the feature is now live within the Facebook Creator Studio -- a desktop hub that allows creators to post, schedule, and manage content for both Facebook and Facebook-owned Instagram as well as Instagram's episodic video hub IGTV, reports te...
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Tech Reviewer Marques Brownlee Drops 'Waveform' Podcast Alongside Studio71
YouTube's foremost tech review creator, Marques Brownlee -- who is also known to his 9 million subscribers (that drive an average 3 million views per video) as MKBHD -- is launching a new podcast in partnership with digital network Studio71.
Dropping today, Waveform: The MKBHD Podcast will feature tech and product news, tips on running a YouTube channel, and exclusive interviews between Brownlee and tech industry heavyweights. Waveform is available on Apple, Spotify, and Google's podcast pl...
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UTA Signs 21-Year-Old Twitch Newcomer BrookeAB
Top talent agency UTA has signed its latest gaming star.
BrookeAB, best known for her Fortnite streams, will henceforth work with UTA on new business opportunities as well as diversifying her content portfolio.
The 21-year-old, who does not release her last name for privacy reasons, hails from Alabama and is fairly new to the streaming scene, having entered the fore last spring. The Hollywood Reporter reports that Brooke is currently the fastest-growing female streamer on Twitch, where she s...
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In Wake Of Brooke Houts Incident, PETA Asks Platforms To Enact Zero-Tolerance Animal Abuse Policy
People For The Ethical Treatment Of Animals (PETA), arguably the most widely known animal rights organization in America, is calling on social video platforms to enforce more stringent policies around users who hurt animals on film.
The public call was instigated, PETA says, by the YouTuber Brooke Houts, who could be seen hitting her dog in a now-deleted vlog -- as well as a separate incident on Twitch in July whereby streamer Alinity Divine threw her cat over her shoulder. Accordingly, PETA h...
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Ninja's New Cross-Platform Video Strategy Since Leaving Twitch For Mixer
Video game streaming star Ninja (aka Tyler Blevins) made headlines just last week when he announced that he'd be leaving long-time home Twitch for the Microsoft-owned streaming platform Mixer instead. Initial talk was focused on the fact he was saying goodbye to 15 million subscribers on the platform through which a steady grind, a lot of skills, and Drake made him famous - though he does still have 22.2 million on YouTube alone, plus another 14 million on Instagram and 4.4 million on Twitter. ...
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YouTube Millionaires: For Legit Vlogs, It's All About Staying On Trend — And True To Who He Is
Tim, the first-name-only man behind YouTube channel Legit Vlogs, has a serious skill for keeping track of trends. The 21-year-old first started making content 10 years ago, inspired by his favorite YouTuber (and our very first YouTube Millionaire here at Tubefilter): Fred. But even while he was enjoying making videos with a similar feel as Fred's, he knew those videos wouldn't be on trend forever. So he kept an eye out for the next big thing. And the next. And the next.
Visit Tubefilter fo...
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WndrCo Gets In On $2.3 Million Seed Round For Podcast Monetization Startup 'Glow'
Jeffrey Katzenberg's mobile video holding company WndrCo has invested in Glow, a startup that helps creators monetize their podcasts by offering up extra content to fans in exchange for one-time or monthly payments.
WndrCo contributed to the Seattle-based company's $2.3 million seed round, which was led by venture capital firm Greycroft and saw participation from rapper Nas, Electronic Arts CTO Ken Moss, Northwest Venture Partners, and PSL Ventures. Glow also received seed funding from D.C....
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Facebook Tests Selling Subscriptions To Tastemade Plus, CollegeHumor's Dropout, BritBox
Facebook is going hard on aggregating streaming services.
The social media giant revealed it's introducing what it told Variety is a "small-scale test" to gauge users' interest in purchasing subscriptions, through Facebook, to four services: BBC and ITV's British TV app BritBox, CollegeHumor's Dropout, car-focused MotorTrend On Demand, and foodie-forward Tastemade Plus.
Visit Tubefilter for more great stories.
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IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More
The Interactive Advertising Bureau (IAB) has announced the lineup for its second annual NewFronts West -- an invitation-only, Los Angeles-based event that grew out of the long-running flagship NewFronts event series in New York, where top digital publishers pitch their latest programming to prospective advertisers in highly-produced presentations.
At this year's NewFronts West, digital publishers like Art19, Facebook, Fuse Media, Jukin Media, LiveXLive, SoulPancake, Unity Technologies, and Ve...
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LAPD Investigating YouTuber Brooke Houts For Hitting Her Dog On Camera
Vlogger Brooke Houts, who creates videos about her day-to-day life for 334,000 YouTube subscribers, is facing the wrath of the internet -- as well as potential legal ramifications -- for uploading a video in which she appeared to physically abuse her pet doberman, Sphinx.
The incident caused such an uproar online that it sparked an investigation by The Los Angeles Police Department, reports The Verge. "Our Animal Cruelty Task Force has received numerous complaints about the video you're spe...
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Netflix Signs Reported $300 Million Overall Film, TV Deal With 'Game Of Thrones' Creators
After serving as the masterminds behind one of the most popular and critically-lauded television shows of all time -- its much-derided final season aside -- Game Of Thrones creators David Benioff and D.B. Weiss are headed to Netflix after roughly a decade at HBO.
Benioff and Weiss have inked an exclusive overall film and TV deal with the streaming service, Deadline reports, after having been counted by a total of six studios over a three-month period. Other suitors reportedly included HBO owner
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U.S. Navy Taps Kevin 'VSauce2' Lieber, Jake Koehler, William Osman For Inaugural Influencer Campaign
For the first time, the U.S. Navy is delving into influencer marketing with a just-launched campaign in a bid to recruit tech-savvy sailors.
In the branded series, titled Sailor Vs., the Navy has given three YouTube creators access to submarines and ships in order to showcase the ways that work in the Navy can apply to other professions in the tech sphere. Creators were also tasked with the challenge of spending a day in the Navy in different divisions.
Participants include: Kevin Lieber (p...
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Michelle Obama To Launch College Advice Series On 'YouTube Learning' Hub
Former First Lady Michelle Obama is building on her relationship with YouTube.
The video giant unveiled today the trailer for A Student's Guide to Your First Year of College -- a playlist starring and curated by Obama and her education initiative Reach Higher, which she started at the White House, and which encourages students to complete their education past high school. Videos in the Guide will cover myriad topics, including financial aid, finding mentors, and living on your own for the ...
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Tastemade Taps Ian Hecox, Meghan Rienks, Arden Rose For Facebook Watch Slate
Tastemade, the digital food and lifestyle network, has tapped a bevvy of top YouTube stars -- including lifestyle vloggers Meghan Rienks and Arden Rose, and comedy creators Ian Hecox and Rickey Thompson -- for its latest Facebook Watch slate.
All of the series were developed via Facebook Watch's influencer program, which Facebook launched last March to link up new media publishers (including BuzzFeed, Shots, and Tastemade) with digital creators (including Hannah Hart, Rudy Mancuso, and Angela...
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Snapchat Launches Latest Batch Of 'Creator Shows' With The Kaplan Twins, Matt Steffanina, Teala Dunn
Snapchat is rolling out its latest batch of 'Creator Shows' this month, after unveiling the format earlier this summer in conjunction with VidCon.
Creator Shows combine Snapchat's vertical and hyper-visual storytelling with the kinds of organic Stories that influencers are already creating on their respective pages. Each series is themed around its host's authentic passions.
To this end, Snapchat will premiere: Arsty Fartsy with identical twin artists The Kaplan Twins, Step By Step with ...
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Ninja Accumulates 1 Million Mixer Subscribers In 6 Days, Thanks In Part To Free Offer
Just days after announcing a career overhaul that saw him departing Twitch in favor of the Microsoft-owned streaming platform Mixer, gaming superstar Tyler 'Ninja' Blevins is shattering subscriber records -- helped, no doubt, by a promotional offer.
Mixer, like Twitch, enables viewers to watch for free (the platform calls these types of viewers 'followers'), and also enables fans to subscribe to channels for a $6 monthly fee (the subscription fee on Twitch is typically $5 per month). As...
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Snapchat To Raise $1 Billion In Debt Financing, In Part To Fund Acquisitions
Snapchat's parent company Snap has announced plans to raise $1 billion in debt financing.
The difference between debt financing and traditional equity funding is that Snap will agree to pay back its investors, as opposed to giving them an ownership stake in the company. That said, the convertible notes that Snapchat is offering are a form of debt that typically converts into equity.
In a release, Snap said it would use the fresh funds "for general corporate purposes, including working ca...
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Actor Wil Wheaton Sues Geek & Sundry For Shorting Him On Web Series Payment
The actor Wil Wheaton, perhaps best known for his stints on Star Trek: The Next Generation and The Big Bang Theory, has filed a breach of contract suit against digital outfit Geek & Sundry alleging that he has not been paid his share of profits from the role-playing game show Titansgrave: The Ashes Of Valkana -- which he created, wrote, and executive produced.
The suit -- filed in Los Angeles County Superior Court by Wheaton and his company, Media Dynamics -- notes that Geek & Su...
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CAA Signs 'Game Grumps', Inks Book Deal For Gaming And Comedy Duo
CAA is continuing to build out its gaming contingency with the signing of popular YouTube channel Game Grumps.
The seven-year-old content brand, which is fronted by hosts Arin Hanson and Dan Avidan, comprises a YouTube channel (5.2 million subscribers) and other social platforms that count 11 million collective followers. CAA will rep the comedy and geek-focused content brand -- perhaps best known for its 'Let's Plays' -- in all areas, including television, film, digital distribution and ...
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Following Platform-Wide Purge, Instagram Hires First Exec To Interface With Meme Accounts
Following a purge of 142 meme accounts last week -- who have collectively amassed millions of followers on their Instagram pages that curate and re-share viral posts from elsewhere across the web -- the Facebook-owned platform is looking to hire a go-between for creators in the contentious space.
An Instagram spokesperson previously stated that the most recent round of meme accounts "were disabled following violations of our policies, including attempted abuse of our internal processes" -- th...
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Kids' Content Purveyor Moonbug Acquires Children's Soccer Series 'Supa Strikas'
Moonbug, the highly-funded digital kids' content startup, has made its inaugural push into the sports vertical today with the acquisition of children's animated soccer brand Supa Strikas.
Supa Strikas hails from South Africa, and comprises both a video series and a monthly comic that Moonbug says is one of the world's most widely circulated. In the series, which was created in 2009 and has since resulted in six 13-episode seasons, the world's best soccer team journeys to outer space in...
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In Wake Of Mass Shootings, Top Trade Org Refutes Trump's Claim That Gaming Is To Blame
In light of two mass shootings over the weekend -- one in El Paso, Texas that resulted in 22 deaths, and another in Dayton, Ohio, in which nine people were killed -- President Donald Trump spoke out against "gruesome and violent video games" in a press conference this morning, noting that they contribute to the "glorification of violence in our society."
In response, per The Hollywood Reporter, the Entertainment Software Association (ESA) -- the trade organization of the video game indust...
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Susan Wojcicki Discusses New Creator-On-Creator Harassment Policy In Sitdown With Alfie Deyes
In honor of his 10th anniversary on YouTube, U.K. vlogger Alfie Deyes sat down with the video giant's CEO Susan Wojcicki for a wide-ranging, hourlong conversation.
The interview covers multiple well-trodden topics, including demonetization and creator burnout, and was conducted while Wojcicki was on a family holiday across the pond, Deyes notes. The 25-year-old also clarifies that he provided her with his questions in advance of their sitdown. While YouTube's chief business officer, Robert Ky...
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Jackie Aina Collabs With Anastasia Beverly Hills On Inclusive Eyeshadow Palette
YouTube beauty product collabs may be a dime a dozen, but two of the biggest names in the space -- vlogger Jackie Aina and the massive brow and color brand Anastasia Beverly Hills -- are aiming for novelty with an eyeshadow palette that is intended to suit darker complexions.
The $45 palette will launch on the ABH website on Aug. 6 -- though Aina is selling a limited quantity directly via Instagram, which offers ecommerce options. The palette features 14 matte and metallic shades as chosen by A
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Bernie, Biden, And Warren Get Post-Democratic Debate Social Video Bump
The approximately one million Democratic U.S. presidential candidates debated this week over two nights on CNN. The cable news networks' best approximation of professional wrestling split the candidates into two groups of 10. And after both evenings, some names are receiving more of a residual bump from pundits and donors than others. But who won and/or saw the most increases in interest according to popular social video platforms like Facebook, YouTube, Twitter and Instagram?
Using data from...
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Ninja Nabs 350,000 Mixer Followers Overnight, Catapults App To Top Of Charts
Gaming superstar Tyler 'Ninja' Blevins sent shock waves through the esports world yesterday when he announced that he would be abandoning his flagship platform, Twitch -- where he was the most-followed creator -- in favor of a lesser-known, Microsoft-owned hub dubbed Mixer.
And today, the Fortnite expert has launched his first stream on the platform -- which is similar to Twitch -- from Lollapalooza at an outpost at the music festival that's being hosted by his longtime sponsor Red Bull. ...
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Insights: How Netflix Is Building Its Global Reach One Acquisition At A Time
All the conversation about Hollywood's looming battle with Netflix for streaming primacy pretty much ignores everywhere else in the world. Yes, the United States is a big market. Except there are somewhere between 3 billion and 4 billion people everywhere else with internet access. And those other markets are growing fast. In business schools, they call that a honking big opportunity.
So, as Hollywood girds for Streaming Video's business version of Game of Thrones here in the United States, Ne...
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Just For Laughs Comedy Fest Unveils Winners Of Annual 'Stand Up & Pitch' Competition
Stand Up & Pitch, the 10th annual comedy competition held during the famed Just For Laughs festival in Montreal that aims to discover new comedic talent, has announced this year's victors.
Stand Up & Pitch consists of three categories: 'Beyond The Box' (for short-form works, presented by Tubefilter); a CBC Comedy-sponsored category honoring Canadian talent; and 'From Set To Screen', which assesses works intended for distributions on TV, OTT, and SVOD services. Winners -- who w...
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Snapchat Takes Implicit Dig At Instagram In New Ad Campaign — On Instagram
Snapchat doesn't have an active presence on chief competitor Instagram -- though it did launch a recent ad campaign on the photo and video-sharing app to tout what it perceives as a key distinction.
The ad campaign served to tout Snapchat's dominance as a platform that's used by "real friends," reports Mashable -- thus implying that Instagram has come to serve as a hub for more aspirational, curated content.
Snapchat ran the campaign with dozens of quotefluencers, or Instagram accoun...
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