 GloZell Pacts With PETA For Meat-Free Mukbang In Honor Of 'National Splurge Day'
Comedic YouTube star GloZell Green has joined forces with People For The Ethical Treatment Of Animals (PETA) for an online campaign aiming to prove that vegans can splurge just as heartily as their meat-eating counterparts.
In honor of National Splurge Day yesterday, Green -- who has been open about her veganism for years -- created a mukbang-style video with PETA alongside the actor Kate Duffy, in which the two chowed down on meat-free BBQ chicken wings, caviar, tacos, crab cakes, and an entir
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Twitch Names Mic, Viacom Vet Sarah Iooss Head Of Sales For North America
Twitch has named former Mic and Viacom exec Sarah Iooss its new head of sales for North America.
Iooss will lead ad sales in North America for the streaming platform, based in New York and reporting to Twitch's chief revenue officer, Walker Jacobs, Variety reports. Jacobs himself is a relative newcomer to Twitch, having joined the gaming-centric platform last fall from Fandom -- an online encyclopedia hosting service that operates hundreds of thousands communities across the web centered aro...
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VidCon Will Venture To Mexico For First Latin American Convention In 2020
For the first time, Viacom's VidCon will be venturing across the border for its inaugural gathering in Mexico.
The video convention will arrive in Mexico City next spring. The expansion follows other international VidCons that have subsequently launched in Sydney, London, and Amsterdam -- though the Amsterdam event has subsequently been discontinued. VidCon Mexico -- which marks the first time that the event will be hosted anywhere in Latin America -- will be held at the Citibanamex Center fr...
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Hunter Moreno Launches Merch Line At Urban Outfitters
Cinematographer-slash-influencer Hunter Moreno is getting a major merch rollout.
Moreno, who vends merch alongside category leader Fanjoy, is launching his apparel line -- dubbed Make Sure Your Friends Are Okay (MSYFAO) -- in Urban Outfitters stores nationwide. The line is currently available in stores across the country, and a navy T-Shirt is also available on Urban Outfitters' website. The retailer likely opted to onboard Moreno due to the fact that, unlike other creators, he conceived a cl...
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After Busy One-Month Hiatus, James Charles Makes Grand Return To YouTube
Exactly one month -- to the day -- after James Charles announced a YouTube hiatus, the 20-year-old has returned to his channel with a Pride-themed makeup tutorial.
Charles embarked on his hiatus after an explosive friendship dissolution with fellow prominent beauty vloggers Tati Westbrook and Jeffree Star, amid accusations of fair-weather friendship and sexual misconduct. Charles fiercely denied the latter accusation. At the time, Charles said he was stepping away from YouTube after experienci...
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 6/17/2019
It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and - yes - T-Series is still #1.
Chart Toppers
T-Series is in first place for the fifth week running and it's still there in commanding fashion. The Indian music record label and film production company stayed relatively constant week over week with a monstrous 715.2 million views. Way far back in the #2 spot is Cocomelon - Nursery Rhymes. The top US channel on the charts dipped a...
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YouTube's Kirsten Dunst Series 'On Becoming A God In Central Florida' Moves To Showtime
YouTube has let go of Kirsten Dunst-led and George Clooney-produced dark comedy series On Becoming a God in Central Florida.
The series started off development at AMC, but was ordered to a 10-episode first season by YouTube almost exactly a year ago, with an estimated premiere date sometime in 2019. Now, it's gone to Showtime, where a nine-episode first season will begin airing August 25.
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Quibi Taps Tyra Banks For Docuseries Dissecting Global Beauty Standards
Quibi is still roughly one year from launch, but the short-form video brainchild of Jeffrey Katzenberg continues to add notable names to its upcoming content slate
Most recently, Quibi has announced that supermodel-turned-entertainment entrepreneur Tyra Banks will star in and executive produce a multi-part docuseries on the Quibi titled Beauty. The aim of the series is to break down barriers around traditional notions of beauty -- a fitting conceit given that banks was the first African-America
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Studio71 U.K. To Debut 2 New Podcasts, Including Its Foray Into Food Programming
Studio71's U.K. arm has added two new personality-led podcasts to its growing slate, which has just surpassed 1 million total downloads.
The new shows include Daddy Look At Me, a series starring comedians Rosie Jones and Helen Bauer that will explore the desire for fame, and Come For Supper, an interview show hosted by food writer Alexandra Dudley.
Daddy Look At Me, launching on June 20, will investigate why some people are destined to be stars while welcoming fellow comedians to chat about ...
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PewDiePie Mulls The Relative Decline Of His Channel, Says Taking A Break Could “Kill” It
The 31 million subscriber gain PewDiePie's channel experienced during his six-month battle with Bollywood record label T-Series has dropped off after his official concession and request that his supporters stop using the "Subscribe to PewDiePie" rallying cry.
In yesterday's upload, the YouTuber — whose real name is Felix Kjellberg — probed the "death" of his channel by tracing the popularity of 'PewDiePie' as a search term using Google Trends. The Google service, along wit...
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Twitch Launches Teespring Integration, Enabling Creators To Sell Subscriber-Only Merch
Merch upstart Teespring, which operates a pact with YouTube that enables creators to vend items alongside their videos, is joining forces with competing platform Twitch. Launching tomorrow via a downloadable beta extension, Teespring compatibility will be available to all Twitch users.
The pact will bring an all-new functionality to Twitch -- in the form of 'subscriber-only' merch. Subscribers on Twitch are different from subscribers on YouTube, in that they pay a monthly fee for exclusi...
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Eugene Lee Yang's Coming Out Video Has Raised $60,000 For The Trevor Project
Eugene Lee Yang, who is one quarter of YouTube's The Try Guys, has come out of the closet in spectacular fashion -- via a music video that also serves as a massive fundraiser for The Trevor Project
The dance video -- which was written, directed, and choreographed by Yang -- presumably portrays various scenes of his coming out journey. There are fraught moments with his parents, a church setup, and even a courtship scenario where he seemingly realizes his attraction to men for the first time. ...
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Snapchat Renews Two Originals From Vertical Networks, Overtime (Exclusive)
Snapchat is doubling down on its Snap Originals premium programming initiative -- first announced last fall.
Today, the app has re-upped two notable series: the Vertical Networks-produced Phone Swap, which has been renewed for seasons five through seven, and Hype School, courtesy of sports network Overtime. Hype School will return for its third season in July.
Season five of Phone Swap -- in which two contestants swap phones to glean nuggets about one another before embarking on a blind dat...
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Vlogger Nabela Noor Launches Body-Positive Clothing Brand That Swaps Out Sizes For Affirmations
Beauty vlogger Nabela Noor -- who has frequently harnessed her platform to advocate for self-love, women's rights, body acceptance, and anti-bullying -- has channeled those values into her very own clothing brand.
Zeba, Noor's new label, is distinguished by a unique sizing system that aims to encourage consumers to celebrate their bodies without conforming to traditional beauty standards. Sizes have been replaced on Neba's labels by words of affirmation -- though, to be fair, each word does r...
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Former Clevver Hosts Joslyn Davis And Lily Marston Launch Female-Centric YouTube Upstart
OG YouTubers Joslyn Davis and Lily Marston -- perhaps best known as the faces of Clevver, a digital lifestyle brand that clocked 10 million subscribers and 9 billion lifetime views -- are branching out with their own entrepreneurial endeavor.
Together, Davis and Marston -- along with Clevver co-founder Jorge Maldonado, who launched the company out of his garage roughly a decade ago -- have established Shared Media. The venture arrives after Clevver's parent company, Defy Media, shuttered las...
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Dan Howell Comes Out As “Basically” Gay, Answers Speculation About Relationship With Phil Lester
Daniel Howell, the massively popular U.K. vlogger, announced yesterday that he's "basically" gay in a 45-minute video with five chapters -- in which he discusses coming to terms with his sexuality over the years despite countless roadblocks. The video has been viewed roughly 4 million times in 24 hours, and remains at the No. 1 spot on YouTube's trending tab, above a new single from Taylor Swift.
It's been almost exactly a year since year-old Howell has uploaded a video on his flagshi...
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Gamer Dr DisRespect Suspended By Twitch, Banned From E3 After Public Bathroom Stream
Prominent Twitch streamer Guy 'Dr DisRespect' Beahm has been suspended by the platform after he initiated a stream from a public restroom on Tuesday afternoon during gaming conference E3. At the same time, Beahm's access to E3 has been revoked.
While Twitch does not expressly state that users can't stream from public restrooms in its terms of service, Kotaku notes that it does warn against streaming illegal acts. And filming in a public bathroom is likely a violation of California privacy ...
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Digital Brand Architects Signs Beauty Creator Arnell Armon (Exclusive)
Digital Brand Architects -- the UTA-owned digital talent management agency that focuses on beauty, fashion, and lifestyle influencers -- has added Arnell Armon to its illustrious roster.
Armon has amassed 504,000 YouTube subscribers on the strength of her beauty videos, as well as her honest conversations with fans through a series dubbed #AskArnell. She also counts 502,000 followers on Instagram. Armon, who is of African-American and Mexican descent and who has been on YouTube for roughly fiv...
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Jaclyn Hill Refutes Accusations That Her New Brand Is Vending Moldy Lipsticks
OG beauty vlogger Jaclyn Hill has had her own beauty line in the works for years, after several of her product collaborations -- including a Becca highlighter and a Morphe eyeshadow palette -- went on to become blockbuster sellers, setting the stage for countless future influencer collabs.
But the first product release from Hill's proprietary Jaclyn Cosmetics, a range of 20 nude lipsticks, was beset by devastating controversy last week, after consumers and influencers remarked on social medi...
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Google CEO Apologizes To LGBTQ+ Staffers After YouTube Firestorm: “You Are A Source Of Pride For Us”
YouTube CEO Susan Wojcicki isn't the only top Google exec offering heartfelt apologies to the LGBTQ+ community during Pride Month on the heels of a contentious decision made by the video giant. YouTube is facing outcry after it opted to let videos stand comprising homophobic and racist insults by the popular right-wing commentator Steven Crowder.
YouTube concluded that the videos -- directed at Vox journalist Carlos Maza -- did not violate its harassment policies (which it is in the midst of ...
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Fullscreen Signs 9 Creators, Including MindOfRez, Lexy Panterra, And Kellie Sweet
Digital network Fullscreen has added nine creators to its talent roster, whose social media channels count a collective 33 million followers.
Perhaps most notably, Fullscreen has onboarded former MTV host and current syndicated radio personality Sway Calloway and singer Omarion, who went solo after a stint in the R&B boy band B2K.
Fullscreen has also signed seven digital-native creators, including: comedy vlogger Alyx Weiss, known to her 1.7 million subscribers as Ayydubs; Beyond The Tra...
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Bretman Rock, Tana Mongeau, More To Headline 'Escape The Night' All-Star Season
Escape The Night -- the longest-running original in YouTube history -- has just announced the star-studded cast set to headline its four season.
The upcoming season of the murder-mystery reality series will be an all-star season -- meaning that past cast members who failed to win will set to return for a second chance at survival. In Escape The Night, premiering July 11, YouTube creators take on different personas from a bygone era, and then compete in various challenges in order to remain the
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'Fortnite' Still Leads Views For Gaming Titles On Social Video. By A Lot.
Whether top gaming brands attend this week's Electronic Entertainment Expo (E3) or not, the entire industry's been busy driving fan interest in the latest releases for 2019. For many, the best place to do that is through social video -- something no brand seems to understand more than Epic Games' Fortnite.
Data from video measurement company Tubular Labs shows that the popular online title was the most-viewed gaming brand across social video platforms with nearly 103 million views of video cont
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Influencer Marketing Platform CreatorIQ Raises $12 Million At $40 To $50 Million Valuation
Influencer marketing platform CreatorIQ has just closed a $12 million funding round that values the company at between $40 and $50 million valuation, according to The Wall Street Journal -- four times its value prior to the Series B.
TVC Capital led the latest funding round, which also included participation from Affinity Group and Unilever Ventures -- the private equity arm of the consumer goods conglomerate. Affinity led CreatorIQ's $3.5 million Series A in 2017.
The Wall Street Journal not...
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Pocket.watch Names Former Hello Sunshine CEO Kerry Tucker Its First CMO
Pocket.watch is continuing its astronomic ascent with the appointment of its first-ever chief marketing officer.
The digital studio, which works with YouTube's top children's creators to create multi-faceted entertainment brands, has tapped marketing and tech vet Kerry Tucker to drive its marketing and communications strategy. Tucker will be in charge of both the Pocket.watch brand itself, as well as the full-fledged franchises that it has created for its creators like Ryan ToysReview and H...
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Veteran Vlogger Trisha Paytas To Perform Greatest Hits On 14-City 'Heartbreak Tour'
Veteran vlogger and aspiring musician Trisha Paytas is hitting the road once again on her forthcoming Heartbreak Tour.
The show -- named for the fact that Paytas recently separated from her boyfriend, fellow vlogger Jason Nash -- will kick off in Dallas on July 27 and conclude on Oct. 20 in Los Angeles. The show is being produced by X1 Entertainment.
In an announcement video, below, the 31-year-old says that she will perform original songs released over the years, including seven EPs -- from...
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Livestreamers Are Changing The World With Their Generosity — And Last Month They Raised A Record $2.1 Million For St. Jude
Across from the main entrance of St. Jude Children's Research Hospital, there is an arresting brown-brick building with high arched doorways, capped by a shining golden dome. Inside, under a massive stained-glass ceiling, one nook is wreathed with poster-sized, black-and-white photos of silver screen Hollywood stars like Andy Griffith, Elvis Presley, and Angela Cartwright. The photos aren't of the celebrities alone. Each of them stand side by side, sometimes arm in arm, with Danny Thomas, an...
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Canadian Digital Network BroadbandTV Surpasses 575 Million Monthly Viewers
While other multi-channel networks may be faltering, Vancouver's BroadbandTV (BBTV) continues to shatter new viewership records, it says.
The network's content now garners 575 million unique viewers each month, making it second only to Google in terms of all monthly internet viewership, per a February comScore study. In the top 12 countries where Google operates, BBTV now represents 56% of all of the company's traffic. Furthermore, BBTV says it now clocks 46.9 million minutes of monthly ...
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Public Metrics Were Never Designed To Be As Important As They Are
Last month YouTube announced changes to the way it displays subscriber counts on its creator channels, making it more difficult to tell which channels are gaining or losing subscribers in real-time.
YouTube positioned the change as an effort to create greater consistency in how it displays subscriber metrics. But the change is widely seen as a response to a string of hectic news cycles lead by several widely publicized feuds between popular YouTube creators. As these spats have become more fr...
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Instagram Adds New Custom Gender Options For User Profiles In Honor Of Pride
In honor of Pride Month, Instagram is adding new options for the way that users' genders are displayed on their public profiles.
Currently, profiles can only showcase one of three options: 'male', 'female', and 'not specified'. But in an update rolling out this week, Fast Company reports, Instagram users will be able to select a new 'custom' option, with which they can type out their gender identity in any way that they see fit. For instance, a screen grab shared on Instagram's blog ap...
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Susan Wojcicki Apologizes For Hurting LGBTQ Community, But Defends Decision To Let Steven Crowder Videos Stand
Susan Wojcicki offered sincere apologies to the LGBTQ+ community during an appearance at Code Conference yesterday for a controversy last week in which prominent creator Carlos Maza described homophobic harassment at the hands of right-wing YouTube star Steven Crowder.
At the same time that she apologized for causing the community any hurt, however, Wojcicki defended YouTube's decision to let Crowder's videos stand (though his channel has since been demonetized). YouTube also says that it is...
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 6/9/2019
It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and T-Series is yet again at the top.
Chart Toppers
T-Series is in first place for the third week running, though it's showing at least some signs that at least one channel could replace it at some point int he not-so-distant future.
The Indian music record label and film production company took a 7% hit in its weekly view count to drop down to a still almost inconceivable 630.4 m...
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Insights: Quibbling About Quibi – Too Big To Fail Or Too Expensive To Succeed?
So it turns out $1 billion isn't quite enough to launch Quibi, Jeffrey Katzenberg's expansive vision of the future of episodic short video. This weekend, Katzenberg and CEO Meg Whitman hit the hustings, telling a packed room at the Produced By conference in Los Angeles that they'll soon be seeking another $500 million.
"We've just raised $1 billion," said Whitman, a former head of eBay and HP, denying recent reports the company would raise a second $1 billion. "But we will go out to the mark...
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Hardee's Enlists Ryan ToysReview To Relaunch Kid's Meal Business After 8 Years
Ryan ToysReview, the seven-year-old YouTube phenom with 20 million subscribers and an astonishing 30 billion lifetime views, is helping fast food chain Hardee's get back into the children's meal business.
The partnership marks Hardee's first-ever influencer partnership, and will call for kids' meals that come complete with four exclusive toys from Ryan's product brand, Ryan's World. Later this summer, other kids channels repped by Ryan's studio partner, Pocket.watch -- including HobbyKi...
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Netflix's 'Love, Death & Robots' Gets Second Season Helmed By Jennifer Yuh Nelson
Netflix has brought on a female director for the newly-announced second season of its animated anthology series Love, Death & Robots.
The season will be helmed by animation veteran Jennifer Yuh Nelson, who, with her work on DreamWorks' Kung Fu Panda 2, became the first woman to direct an animated film for a major Hollywood studio. Nelson also directed Kung Fu Panda 3 and recently made her live-action directorial debut with young adult thriller The Darkest Minds. Before she became a direc...
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Jojo Siwa Makeup Kit Recalled From Claire's After Testing Positive For Asbestos
JoJo Siwa may be criss-crossing the country on her national D.R.E.A.M. tour, but the 16-year-old is currently ensconced in controversy surrounding her vast and oft-boasted-about merchandise empire.
A JoJo-branded makeup kit vended at teen retailer Claire's has been recalled after testing positive for asbestos, People reports. The Food and Drug Administration (FDA) issued a warning on social media about the recall of the heart-shaped kit (see below), which contains eyeshadow, lip gloss, and na...
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Emma Chamberlain Says She Spends Up To 30 Hours Editing Each Of Her Weekly Vlogs
Curious about how much back-end work goes into each video compiled by one of YouTube's most promising stars?
Eighteen-year-old Emma Chamberlain, who counts 7.9 million subscribers and nabbed 33 million views last month alone, per internal Tubefilter data, spends an outrageous amount of time editing each of her (roughly) weekly vlogs. Chamberlain typically spends between 20 to 30 hours on each video, she told fashion tome W in a recent profile.
That said, Chamberlain's current slog marks a sl...
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HBO Cancels 'Vice News Tonight', As Vice's News EVP Josh Tyrangiel Departs Company
HBO has cancelled Vice News Tonight -- a three-year-old series that marked the pay channel's's first-ever daily series. The show will end in September.
At the same time, the Vice exec charged with spearheading that show, Josh Tyrangiel, is departing the digital media company, The Hollywood Reporter reports. He will be replaced by New York Post chairman and CEO Jesse Angelo, who will oversee Vice's news, digital, and television divisions in a newly-created role. Angelo will also be tasked wi...
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Officially Pinned Pacts With Smosh's Noah Grossman On Charitable Pin Launch
Officially Pinned, the Fine Brothers Entertainment-owned merch upstart that creates collectible enamel pics in collaboration with top YouTube stars, has announced its latest partner.
The company has teamed with Smosh cast member Noah Grossman on a pin fashioned after an avocado tree. Priced at $12, the pin features an avocado sliced in half with a tree growing out of its pit. The item also has a charitable component: $2 from every pin sold will go directly to water.org -- an international non...
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Quibi's Steven Spielberg Horror Series Can Only Be Watched When It's Dark Outside
Quibi's reviving classic MTV shows, working with current pop culture powerhouses like Chrissy Teigen, and has signed content creation deals with lauded directors including Guillermo del Toro (The Shape of Water) and Jason Blum (Get Out). Now, the video startup has announced another significant partnership, and it comes with a unique tech twist.
Visit Tubefilter for more great stories.
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Mailchimp Is Making Original Content Now, Because Why Not?
If you hear "Mailchimp" and instantly think of emails, you're not alone. But as of today, the company best known for sending billions of business missives is no longer only an email marketing service. Now, with new venture Mailchimp Presents, it's also content production hub and streaming service -- or, a self-described "digital business entertainment platform."
Mailchimp Presents launched today with more than 50 pieces of content produced by Mailchimp. That content -- produced with part...
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YouTube Creators Who Document Extremism Caught In Crossfire Of Site's Evolving Policies
Creators who document extremism have been caught in the crossfire of YouTube's new plan to remove thousands of videos that espouse harmful ideologies like Nazism and white supremacy.
YouTube rolled out the policy on Wednesday, less than 24 hours after publicizing its widely-criticized decision that conservative commentator Steven Crowder's repeated reference to Vox journalist Carlos Maza as a "lispy queer" and "gay Mexican" wasn't a violation of its hate speech policies. The video giant...
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Colleen Ballinger To Make Broadway Debut In 'Waitress' Musical This August
After a storied career that has included international touring, cameos in blockbuster music videos, her own lipstick line, and an ongoing relationship with Netflix, Colleen Ballinger -- the YouTube sensation who created the infamous Miranda Sings character -- is ticking off the next item on her bucket list.
Ballinger will join the hit Broadway musical Waitress this August in the role of Dawn. It's a particularly emotional achievement for Ballinger, given that she studied vocal performance in co
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Ingrid Nilsen Pacts With It Gets Better For '#TheirStory' Pride Campaign
Just seven days in, it's already been a rather contentious Pride Month for YouTube, which is facing widespread criticism for the way it has addressed an instance of homophobic harassment at the hands of prominent right-wing commentator Steven Crowder. Activists are even calling for the exclusion of Google from this month's Pride festivities in San Francisco.
Nevertheless, the platform's vast and influential LGBTQ+ community is forging onward. For instance, Ingrid Nilsen -- who came out as a...
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Activists Lobby For Google's Removal From San Francisco Pride Festivities At Board Meeting
Board members from San Francisco Pride -- a celebration slated for the final weekend of June to commemorate and celebrate LGBTQ+ culture -- is considering excluding Google from its annual festivities, including the famed Pride parade on June 30.
Activists were in attendance at a SF Pride board meeting yesterday to lobby for Google's removal from the event, Hoodline reports, due to the video giant's handling of the Carlos Maza and Steven Crowder controversy. Crowder, a right-wing commentator ...
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BuzzFeed Studios Names New Top Exec As It Modifies Approach To TV And Film
Cindy Vanegas-Gesaule, the head of programming for BuzzFeed News, is adding even more responsibility to her docket, as the digital publisher rethinks its approach to TV and film.
The Hollywood Reporter reports that, five years after pivoting to TV and film production with the launch of BuzzFeed Motion Pictures (which was subsequently renamed BuzzFeed Studios), the company will seek to imagine new formats. This is given that so many people are consuming content on OTT services. To this end, CEO
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Snapchat Testing In-App Shops For Top Influencers Like The Kardashians, Bhad Bhabie, Spencer Pratt
Snapchat is taking greater strides to accommodate its creator community in the realm of ecommerce.
The company has launched in-app stores for a handful of its top influencers -- a beta test that could roll out if it proves successful. The tool will allow select accounts -- there are only five part of the current test -- to operate native shops within the Snapchat app. Stores will be located on accounts' home pages and powered by Spotify, complete with a native checkout feature in the U.S., Digi
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The Obamas Ink Exclusive Deal With Spotify For Original Podcast Slate
The Obamas are adding a new front to their burgeoning media business.
President Barack Obama and Michelle Obama have inked an exclusive deal with Spotify to develop, produce, and lend their voices to podcasts through their production company, Higher Ground. Higher Ground Audio, the company's just-formed podcast division, is dedicated to stories that entertain and inform while lifting up diverse voices. The ensuing shows will be available for Spotify's 100 million paying subscribers and 217 ...
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FaZe Clan's Youngest Member, 12-Year-Old H1ghSky1, Gets Twitch Account Deactivated After Lying About His Age
FaZe Clan's youngest member has begun livestreaming his Fortnite play on YouTube following Twitch's deactivation of his channel.
H1ghSky1, whose real first name is Patrick (his last name is not publicly available), joined FaZe Clan in March of this year. When the gaming and entertainment collective officially introduced him, it claimed he was 13 years old -- the minimum age one needs to be to have an account on Twitch.
Visit Tubefilter for more great stories.
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H3h3Productions' Ethan And Hila Klein Give Birth To Baby Boy, Theodore
YouTube's premiere commentary creator duo Ethan and Hila Klein -- known to their hordes of followers as h3h3Productions -- have welcomed their first child, a baby boy named Theodore.
Ethan shared the happy news on Twitter yesterday with a photo of Hila immediately after she had given birth, as well as a snapshot of little Theodore. "She looks radiant and beauty and made it look easy," he wrote of his wife.
Several weeks ago, the couple made a video in anticipation of the Theodore's arriv...
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YouTube Prankster Danny Duncan To Launch 'Virginity Rocks' Merch Line At Zumiez
Digital prankster and skateboarder Danny Duncan is taking his merch line wide into the physical world -- to 600 Zumiez stores across the country.
The collection, which touts items emblazoned with the phrase 'Virginity Rocks', will arrive at youth retailer Zumiez on June 10. (Duncan, 23, coined the 'Virginity Rocks' moniker for his merch in a bid to be tongue-in-cheek while also spreading a positive message). The launch follows a test run that Duncan and Zumiez piloted several weeks ago, which ...
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Creators Going Pro: Kofi McCalla Curates “The Cool Kids' Guide” To Streetwear Around The World
Kofi McCalla was never going to travel the world.
That's what his father told him. But McCalla, who'd been fostering a love of travel since he was young, wasn't ready to give up on his dreams. He wanted to see the world's most interesting cities — and even more than that, he wanted to see the people in those cities. And right alongside his love of travel, McCalla had developed a love of streetwear, from outfits involving bold top brands like Supreme to the unique styles birthed at sma...
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Netflix Is Piloting An Instagram-Like, In-App Feed To Promote Its Series, Films
Netflix is piloting a feature within its mobile app that would display promotional images and videos about existing and forthcoming shows.
The Instagram-like feed of photos, videos, and tune-in alerts -- including trailers and stills -- would presumably be tailored to individual users based on their prior viewing habits. The so-called Extras test can be accessed via a dedicated button at the bottom of the app -- which isn't intended to replace any existing features -- and is currently being p...
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FaZe Clan Is Being Sued For “Ransacking” The Office It Shared With Former Partner Company Hubrick
Another ongoing lawsuit against gaming and entertainment collective FaZe Clan has surfaced amidst the organization's legal battle with member Turner 'Tfue' Tenney.
This lawsuit, filed in August 2018, comes from Hubrick Limited, a now-defunct social media company founded by entrepreneur Sebastian Guerts in 2014. The suit claims Hubrick played a pivotal role in getting FaZe Clan off the ground, providing guidance in networking, recruiting top gamers, and funding FaZe Clan's operational co...
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Patrick Starrr Launches Influencer Incubator And Management Agency 'The Beauty Coop'
OG beauty guru and long-term MAC collaborator Patrick Starrr is looking to pass on his learnings to the next generation of male beauty vloggers.
Over the past year, Starrr has formed his very own influencer incubator and talent agency, called The Beauty Coop. To date, he has signed seven clients, WWD reports, including Zackary Vang (110,000 followers), Cohl's World (360,000 followers), and Jose Jimenez (256,000 followers) -- each of whom is predominantly active on Instagram. The company cou...
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Joey Graceffa's 'Escape The Night' Teases Season 4, Becoming Longest-Running YouTube Original Ever
After debuting in June 2016, the longest-running original series in YouTube history has just put out a mysterious tease for its fourth season.
Vlogger Joey Graceffa's lightly-scripted murder mystery series Escape The Night -- which brings together a slew of top YouTube creators, who portray different characters and attempting to stay alive by solving various challenges and puzzles -- will return on July 11.
Graceffa serves as both creator and star of the show, and past seasons have featured ...
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Liza Koshy To Tease Second Season Of 'Liza On Demand' At VidCon Presentation
Escape The Night isn't the only returning original that YouTube is set to fete at VidCon.
The cast of Liza Koshy's scripted comedy Liza On Demand will attend the video convention in July to discuss the series' supercharged second season. In addition to participating in a panel presentation on July 13, Koshy and her co-stars Kimiko Glenn and Travis Coles will preview footage from the show and spill behind-the-scenes gossip.
The pilot episode of Liza On Demand has been seen by 22 million...
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Insights: Apple Dumps The Web, And iTunes, In An App-Driven Privacy Push
Apple executive Craig Federighi had a little fun with the thousands of developers arrayed before him on Monday morning. Maybe iTunes should add a calendar function? Or contacts? How about a dock? Heck, they'd already tried a social-media component multiple times, though he didn't mention that.
Anyway, Federighi was just teasing. Instead, Apple used the opening session of Apple's World Wide Developers Conference to confirm the rumors: Apple is chopping up its oversized content-management app in...
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Buzzy Lifestyle Vlogger Hannah Meloche Launches Jewelry Upstart 'Starlite Village'
Burgeoning lifestyle vlogger and recent high school grad Hannah Meloche has just launched her own company.
The 18-year-old is the proprietor of Starlite Village, which will vend jewelry, accessories, and apparel. The brand serves to build on a handful of jewelry collections Meloche launched last fall alongside OK1984, which sells contemporary accessories alongside top lifestyle influencers. Meloche counts 1.8 million subscribers on her flagship YouTube channel, and 1.1 million subscribers on a
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YouTube Integrates Ticket Vendor AXS To Help Artists Bolster Concert Sales
YouTube wants to help musicians on its platform vend even more concert tickets. So the video giant has forged a new partnership with ticket vendor AXS, building on its existing integrations with ticket companies Ticketmaster and Eventbrite.
Now, fans watching videos on official artist channels on YouTube will see event listings from AXS. YouTube already highlights upcoming tour dates and ticket links for upcoming concerts from Ticketmaster and Eventbrite, but viewers will now be able to click o
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Apple Taps Beauty Gurus Patrick Starrr, Desi Perkins To Showcase Memoji Update
Tech giant Apple has tapped two of YouTube's most influential beauty creators to get the word out about an update to its Memojis feature -- or the animated icons that users can create in their own likenesses, not unlike Snapchat's beloved Bitmojis.
At its 2019 Worldwide Developers Conference (WWDC) yesterday, Apple announced that users can now customize their avatars in even greater detail with stickers, accessories (like hats, glasses, or AirPods), and makeup, CNET reports. To showcase t...
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YouTube Enlists Felicia Day, JackSepticEye, ErinPlays For 10-Hour 'E3' Live Stream
For the fifth year running, YouTube is planning to stream coverage of the Electronic Entertainment Expo (E3), one of the gaming industry's flagship trade events.
The stream, titled E3 Live On YouTube, will be hosted by gaming industry luminary Geoff Keighley (pictured above), who is also notably the creator of The Game Awards. YouTube's E3 stream will kick off on Sunday at 1 pm ET at YouTube.com/Gaming, and will comprise 10 hours of nonstop coverage, with appearances by top gaming stars.
Cr...
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KSI's Video Response To Deji Gets Demonetized After Copyright Claim From Logan Paul
Logan Paul has withdrawn an automatic copyright claim that resulted in Olajide 'KSI' Olatunji's latest video being demonetized.
The demonetization became particularly contentious because the video in question, KSI's 80-minute response to his brother Deji's recent allegations of emotional and physical abuse, was set to direct all ad earnings to charity. In the upload, KSI explains that he doesn't think "content like this" should be monetized, but says he decided to run ads on the...
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 6/2/2019
It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and T-Series is yet again at the top.
Chart Toppers
T-Series is in first place for the third week running, though it's showing at least some signs that at least one channel could replace it at some point int he not-so-distant future.
The Indian music record label and film production company took a 7% hit in its weekly view count to drop down to a still almost inconceivable 630.4 m...
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YouTube's “Wormhole” Of Videos And Comments Fetishizing Young Children Is Still Thriving
Despite YouTube's efforts over the past three months, the platform's "wormhole" of videos and comments fetishizing young children is still thriving.
In mid-February, YouTuber Matt Watson posted a lengthy video detailing what he called a "wormhole" of predatory comments being left on YouTube videos of young children. Many of those videos appeared to have been stolen from genuine accounts where parents and children shared videos. The videos were likely stolen given that the accoun...
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Diary Of A Web Series: Post-Production For Magical Thinkers
A magical thinker is the personality type most ill-equipped to cope with the tectonic movements of video editing, compounded, in my case, by a lack of understanding so profound that I might as well be interpreting hieroglyphics with tea leaves while tripping balls on mescaline.
Visit Tubefilter for more great stories.
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VidCon Announces Dan & Phil As Featured Creators, Extends Deadline For Meet-And-Greet Lottery
YouTube duo Dan Howell and Phil Lester have officially joined the Featured Creators roster for this year's VidCon.
Howell and Lester, who've made a name for themselves as YouTube's preeminent introverts, each have their own channel (6.4 million subscribers and 4.1 million, respectively) as well as a shared channel, DanAndPhilGAMES (3.1 million). Collectively, they earn tens of millions of views each month. In 2016, Howell and Lester's first live tour was one of the largest ever undertak...
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Scotty Sire Performs New Music At Wango Tango Ahead Of Summer EP Release
Scotty Sire, a founding member of David Dobrik's 'Vlog Squad' -- who counts 2.7 million subscribers on his personal YouTube channel and 2.6 million followers on Instagram -- has taken another major step on the difficult-though-well-trod road from YouTuber to music star.
Sire, 27, performed at Wango Tango over the weekend to preview a new single titled "Notice Me," dropping June 14. The performance at Wango Tango -- an annual day-long concert hosted by the noted L.A. radio station KIIS-FM -- ...
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Creator Who Conducted Cruel Oreo Prank On Homeless Man Gets Jail Sentence, 5-Year YouTube Ban
YouTube prankster Kanghua Ren, who conducted a cruel stunt in 2017 that caught the ire of social media, has been sentenced to jail.
Ren, who filled the center of an Oreo cookie with toothpaste and offered it to an unsuspecting homeless man in Barcelona, has been sentenced to 15 months in prison for violating that man's moral integrity. Ren was also ordered to pay the victim 20,000 euros (or roughly $22,400), given that Ren's videos about the stunt had earned him 2,000 euros, the judge noted...
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Montreal-Based YouTube Giant WatchMojo Taps Bank As It Seeks Potential Sale
Thirteen-year-old digital media purveyor WatchMojo has hired the Canadian Imperial Bank of Commerce (CIBC) to explore a potential sale, as well as to consult on other affairs.
The Montreal-based YouTube network -- whose flagship channel produces pop culture-oriented listicles (like the Top 10 Bruce Lee Moments and Top 10 Sexy Female Movie Villains) for 21 million subscribers -- also operates a total of 30 channels focused in specific countries and content verticals, such as gaming, kids, travel
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Michelle Phan Returns To YouTube — Though Not With Her Typical Beauty Tutorial Fare
Michelle Phan, one of YouTube's first massive makeup stars, has taken an extended break from her flagship channel for roughly two years due to creative exhaustion and to pursue other entrepreneurial endeavors.
But now, Phan -- who counts 8.9 million subscribers and 1 billion lifetime views -- is back. However, her channel isn't hosting any of the beauty tutorials that made her a household name. Instead, it is touting a 24-hour music stream titled 24/7 Magic Hour Radio. That stream launched ...
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17-Year-Old British Phenom 'Morgz' Hudson Blasts Past 10 Million Subscribers
British YouTuber Morgan 'Morgz' Hudson has a Diamond Play Button in the mail.
The 17-year-old Sheffield vlogger has crossed the 10 million subscriber threshold, after first launching his channel back in 2014, at age 13. Hudson's challenge videos, gaming commentaries, and family pranks have also helped the young star garner 1.6 billion lifetime views. Over the last year in particular, Hudson has experienced astronomic growth -- including 6.3 million new subscribers and multi-millions of v...
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Insights: Beating Burnout, The Biggest Threat To Influencers Everywhere
It's better to burn out
Than to fade away
- My My Hey Hey (Out of the Blue), By Neil Young and Jeff Blackburn
Neil lied. His 1977 song was written after the drug-fueled deaths of bandmate Danny Whitten and rock's founding superstar, Elvis Presley. But Young himself never burned out. At 73, he's still making movies and music and noise. Not everyone burns out, though these days, it sometimes seems that way.
Burnout Is Now A Thing
His song came to mind this week, in part because the World He...
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Tech Review Creator Sam Sheffer Calls Vine Successor 'Byte' Beta “Very Promising”
Sam Sheffer, a 28-year-old former tech journalist at Engadget, The Verge, and Mashable, who has subsequently gone on to produce tech review and analysis on his own YouTube channel, just provided his 243,000 subscribers with a look at the Byte beta.
Byte is a successor app to six-second video hub Vine that is being developed by one of shuttered app's co-founders, Dom Hofmann. Byte said on April 22 that it was sending out 100 invitations for its first closed beta test, and that it would expand t...
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Hillary And Chelsea Clinton Reportedly Readying Production Company For TV, Film
Barack and Michelle Obama aren't the only high-profile Democratic duo eyeing a foray into the media business.
Hillary Clinton and her daughter, Chelsea, are in early discussions about forming a production company that would develop film and TV projects. Bloomberg reports that the duo have spoken to studios about financing and distributing a programming pipeline that would focus on stories created by and targeting women. (The Obamas, for their part, have an overall deal at Netfllix through the...
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Chinese Tech Giant Alibaba Invests $100 Million Into TikTok Competitor 'VMate'
After Vine's shutdown in early 2017 (RIP), few apps have emerged to fill the creative shortform video space it left behind. One of them was lip-syncing app Musical.ly, but that was purchased and subsequently subsumed last year by what's quickly become the dominant shortform player: TikTok.
Now, though, TikTok may have a challenger. Chinese tech giant Alibaba has invested $100 million into VMate, and that money will specifically go toward boosting the three-year-old app's popularity in the...
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23-Year-Old Digital Multi-Threat Rickey Thompson Signs With UTA
Top talent agency UTA has signed Rickey Thompson -- a 23-year-old comedic vlogger whose mukbangs, rant videos, and listicles have garnered 1.1 million YouTube subscribers.
Concurrent with his signing, Thompson was also named one of the faces of H&M's pride collection -- which this year is themed 'Stay True Stay You' and features items touting rainbow insignia. That collection, which is also fronted by Laverne Cox, hit stores yesterday and serves to fete LGBTQ+ Pride Month, kicking of...
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Snap Sells Its User Location Data Company 'Placed' To Competitor Foursquare
Snapchat's parent company, Snap, has sold user location data company Placed to one of Placed's chief competitors: Foursquare.
Snap acquired Placed for $132.5 million cash in 2017, and wrapped its technology into Snapchat. Placed's tech tracks users' physical locations after they're exposed to digital ads to see how many people visit brick-and-mortar stores and purchase items they saw advertised online.
Previously, Placed was a direct competitor to Foursquare, which was a pioneer in ...
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'Fortnite' Champ Nick 'Nickmercs' Kolcheff Joins FaZe Clan After Abrupt Departure From 100 Thieves
Top Fortnite streamer and competitor Nick 'Nickmercs' Kolcheff has joined the illustrious gaming and entertainment collective FaZe Clan.
Kolcheff has 1.7 million subscribers on YouTube and 2.6 million followers on Twitch. He's a Fortnite Major League Gaming champion who became known for competing in professional tournaments with a controller rather than a mouse and keyboard. (Controllers are widely regarded as less precise, and are thought to put players at a disadvantage against mouse-a...
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YouTube's Dobre Brothers, With 23 Million Subscribers, To Embark On Another Nationwide Tour
YouTube's Dobre Brothers, a quartet comprising 20-year-old twins Lucas and Marcus (who were former members of Jake Paul's Team 10 collective), and older brothers Darius (23) and Cyrus (25), are hitting the road once again.
The Maryland-based quartet, who launched another tour last August alongside Fullscreen Live that featured dancing, singing, and rapping, will once again trek across the country for 21 family-friendly shows chock full of music, stunts, and pranks. The 60-minute show will a...
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Netflix Unveils Trailer For First Awesomeness TV Series, Teen Shoplifting Drama 'Trinkets'
Netflix has released the trailer (below) and launch date (June 14) for Trinkets, an upcoming teen thriller produced by Gen Z-obsessed content maker AwesomenessTV.
Viacom-owned Awesomeness has found enormous success on Netflix before -- namely with its feature rom-com To All The Boys I've Loved Before, and Trinkets marks its next big bet on the streaming platform -- as well as its first Netflix TV series.
The YA shoplifting drama will comprise 10 episodes -- each 30 minutes in length. Trinke...
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YouTube Pivots Physical 'Spaces' Strategy To Emphasize Region-Specific Pop-Ups (Exclusive)
YouTube has unveiled a major strategic shift to the way its physical Spaces will furnish ongoing support to creators globally.
Going forward, the video giant tells Tubefilter that it will double down on rolling out Pop-up facilities in different regions across the globe in a bid to complement and amplify the reach of its permanent YouTube Spaces. These 10 existing YouTube Spaces -- which are located in Berlin, Dubai, London, Los Angeles, Mumbai, New York, Paris, Rio, Tokyo, and Toronto -- began
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Google's New Play Store Policies Make Developers Disclose The Odds Of Getting Good Items In Loot Boxes
Today, Google rolled out updates for its Play Store that require developers to disclose the odds of winning items from pay-to-play loot boxes.
Loot boxes, for those not in the know, are common in mobile and video games. Generally, players must pay — either directly with real-world money or by purchasing in-game currency -- to receive the digital blind item boxes, which can contain either low-ranked, mid-ranked, or high-ranked digital items. (For example, in massively popular multiplayer game ...
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