 'RackaRacka' Prankster Appears In Court After Arrest For Underwater Car Prank
YouTube prank channel RackaRacka has caught the eye of law enforcement Australia for a stunt allegedly gone too far.
RackaRacka, which is run by Adelaide-based twin brothers Michael and Danny Philippou, counts roughly 6 million subscribers. Last January, the duo posted a prank during a heatwave -- and perhaps a play on the term 'carpool' -- in which Michael and a team of collaborators modified a car so that it could be filled with water. He then drove the vehicle to a local pub and a fast-foo...
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YouTube App Introduces New Subscription Feed Filters For 'Unwatched', 'Live' Videos, More
YouTube has launched new filters within its iOS app that aim to help viewers more easily locate 'Unwatched' videos within their 'Subscription' feeds -- among other types of videos.
In the Subscriptions, the new filters (which YouTube has termed 'topics') appear at the top of the column -- just below creators' Stories -- in bubble form, enabling users to sort their feeds by: 'All', 'Today', 'Continue Watching', 'Unwatched', 'Live', and 'Posts'. (Live refers to live streams or videos th...
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Amazon Sets Cast For 'Lord Of The Rings' Series, Production To Start Next Month
As production on Amazon's highly-anticipated Lord Of The Rings prequel series is set to kick off next month -- with table reads in New Zealand already under way -- the streamer has announced the first wave of series regulars.
While no big-ticket American names are attached to the project, Amazon appears to be going the Game Of Thrones route -- with relative unknowns and celebrated actors from across the pond and down under.
Per Deadline, the cast includes British actor and Julliard grad Robe...
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Instagram Now Placing Warnings Over Posts Deemed To Contain “False Information”
Instagram is taking strides to clamp down on fake news -- though some users have found its efforts may be slightly overzealous straight out of the gate.
Using a combination of feedback from community members and its own technology, Instagram sends posts that are suspected of containing "false information" to independent, third-party fact-checkers. If those fact-checkers confirm the posts are false, they appear in users' feeds obscured by a warning message, Peta Pixel reports, with an option for
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Hulu Hires 2 Advertising Vets To Head Up New 'Greenhouse' Creative Studio
Hulu has tapped two new creative executives amid its formation of Greenhouse -- a new creative studio that will also work on both consumer-driven initiatives and campaigns for Hulu advertisers.
The two execs leading the efforts include Brandon Pierce, who will serve as VP and creative director, and Liz Levy, who will serve as VP and head of creative for brands.
Pierce will work in conjunction with existing Hulu teams of creative specialists, designers, producers, and copywriters to create camp
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Kin Promotes Tejal Ajmera To COO, With An Eye To Profitability In 2020
Kin, the digital network and content studio that works with celebrities like Tia Mowry, Adrienne Bailon Houghton, and Malika and Kadijah Haqq, has promoted Tejal Ajmera to COO.
Ajmera served as a longtime finance exec at NBCUniversal before joining Kin as VP of finance and operations in 2014. As COO, she will focus on scaling the company's operations with an eye toward profitability by year's end, the company says.
Kin's distribution model for self-described "TV-quality" shows starts on...
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WME Signs TikTok Luminary Chase Hudson And His Creator Collective 'The Hype House'
A faction of popular TikTok stars living and creating under the same roof have caught the eye of one of Hollywood's top talent agencies.
The so-called Hype House, led by eboy icon Chase Hudson, have signed with WME for representation in all areas, according to The Hollywood Reporter, including digital opportunities, fashion, modeling, music, touring, commercials, film, TV, and product licensing.
Hudson, whose hearthrobby lip sync videos and emo-tinged style have racked up 9.4 million followe...
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Digital Rights Startup SuperBam Names Former OpenSlate Exec Chief Revenue Officer
Digital rights management startup SuperBam has hired a new chief revenue officer, tapping Carlos Restrepo from online video analytics firm OpenSlate.
In his new position, Restrepo will lead sales and global business development for SuperBam from the company's New York offices. Restrepo formerly served in the same role at OpenSlate, where he led sales and helped secure strategic partnerships.
SuperBam was founded by the entrepreneur Rian Bosak, who helped found the content rights revenue driver
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 1/12/2020
It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide. And, yes. You guessed it. T-Series still occupies that #1 spot.
Chart Toppers
T-Series is in first place for the seemingly infinitieth time. The most-subscribed YouTube channel on the planet (with now more than 124 million of them) and home to the T-Series Indian music record label, and film production company was up 6% in its weekly views to take home nearly 780.7 million of them in ...
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Diary Of A Web Series: How To Network At Film Festivals
I should've closed out my tab and gone to the networking event. Instead, I ordered the three shot specials (really more of a short mixed drink) and carried them over to my new friends. They were elated, and insisted that I join them. Over the next couple of hours, I told them about my screenwriting goals, and they regaled me with the history of Duluth. (Did you know Bob Dylan is from Duluth?)
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Healthy-Living Influencers Harness Social Video To Help Viewers Kick Off 2020
A New Year signifies a fresh start, when many of us make resolutions to live healthier, eat better, and exercise more. Now, with the rise of lifestyle influencers, it's pretty easy to find advice and motivation to support those resolutions via social video.
Today, we're taking a look at how healthy-living influencers are using video to engage with consumers using insights from CreatorIQ -- an influencer platform that helps companies run brand ambassador campaigns with content creators. Th...
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YouTube To Stream Coachella For 10th Year Running, Announces Doc About Festival
YouTube, which has long streamed coverage of Coachella -- the trendy music festival that has become a buzzy scene for influencers and marketers alike -- has created a documentary about the event.
Titled Coachella: 20 Years In The Desert, the YouTube Originals film is slated to premiere on March 31 -- roughly a week ahead of the annual event, which kicks off on April 10. The film will discuss how the festival was shaped, with never-before-seen footage, artist interviews, and more. It will featu...
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Verizon Media Names Veteran Tech Exec Rathi Murthy CTO
Verizon Media, the telecom giant's content arm, has announced a new chief technology officer, Rathi Murthy, who most recently served in the same capacity at fashion retailer the Gap.
Murthy will oversee Verizon Media's global technology strategy, according to the company, including 5G innovations, advertising, content, commerce, and subscriptions. Verizon Media comprises properties including Yahoo, AOL, HuffPost, TechCrunch, and Engadget.
At Gap, Murthy led tech and operations across th...
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YouTube Studio Adds New 'Restrictions' Column, Ability to Manually Insert Mid-Roll Ads, More
YouTube has recently unveiled a number of updates to YouTube Studio -- the creator-facing dashboard by which creators can publish videos, track monetization and analytics, and tweak other channel settings.
In a tweet by Creator Insider host Tom Leung and in a support post, YouTube announced a new 'Restrictions' column on the 'Videos' page, which will allow creators to quickly see if monetization or viewership has been limited -- with respect to copyright issues, age-related restrictions, and mo
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Golden Globes Piloted Facebook's 'Collaborative Stories' Feature At 77th Awards (Exclusive)
Facebook took no less an exciting opportunity than the 77th annual Golden Globe Awards to test drive one of its new features: Collaborative Stories.
Collaborative Stories enable multiple Facebook Pages to contribute to the same Story during a special event. The Globes' Collaborative Story, for instance, involved 20 Facebook Pages belonging to nominees, presenters, red carpet pre-show hosts, distributor NBC, and the Globes themselves -- in order to source myriad perspectives in the same place...
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Twitch Reportedly Fell Short Of Ad Revenue Projections Last Year
Amazon-owned Twitch reportedly fell short of projected advertising revenues this year.
The company clocked $230 million in ad revenues in 2018, and was reportedly projecting revenues of $300 million for 2019 as of the middle of last year, according to Forbes. However, that expectation falls short of the $500 to $600 million that the company was initially hoping for, and may put a wrench in its plan to hit $1 billion in total revenues. (The company's ad struggles were first reported by The Inf...
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Ricky Dillon Pauses Full-Time YouTube Career To Edit For The Dolan Twins, Colleen Ballinger, Others
If YouTube popularity is fickle, Ricky Dillon -- an early star who rose to fame as part of the YouTube collab channel Our2ndLife -- has found an inventive way to keep a viable career on the platform.
Following financial and tax struggles last summer amid the realization that being a full-time YouTuber was just too risky and stressful, Dillon set his sights on becoming a freelance editor for other top creators -- as he lays out in a new Q&A video titled Why I Left YouTube. In that clip, whi
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Instagram Creator Behind 'House Of Highlights' Tapped By ESPN To Helm Social Content, Strategy
ESPN is bringing noted sports influencer Omar Raja into the fold.
The illustrious sports broadcaster has hired the 25-year-old Instagram entrepreneur behind House Of Highlights -- a five-year-old account that shares clips of top athletes, noteworthy plays, and other viral moments with 15.4 million followers. House Of Highlights was acquired by the WarnerMedia-owned digital sports property Bleacher Report in 2015.
At ESPN, however, Raja will serve as a digital and social content commentator,...
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IAC Sells CollegeHumor To Longtime Exec Sam Reich, Laying Off 100+ Employees
The vast majority of staff at longtime comedy video mainstay CollegeHumor Media have been laid off after its parent company, IAC/InterActive Corp., chose to cease funding it. More than 100 people have lost their jobs across flagship CollegeHumor, verticals Dorkly and Drawfee, and subscription service Dropout.
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TikTok Says It Patched Major Security Flaws Uncovered By Research Firm
TikTok says that it has fixed a number of vulnerabilities uncovered by cybersecurity research firm Check Point that could have enabled bad actors to manipulate users' content as well as to pilfer personal data.
According to The New York Times, one weakness would have enabled TikTokkers to send messages to other users with malicious links that, once clicked, enabled attackers to gain control of accounts -- including posting and deleting content. Another security vulnerability enabled Check Point
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Ray William Johnson Returns To YouTube After Yearlong Absence With Self-Help Series
One of YouTube's most iconic stars of yesteryear has made his grand return.
Ray William Johnson posted his first YouTube video in over a year on Christmas, wherein he announced a new series dubbed Svperhvman. (In the announcement, noted the imaginative spelling of the word 'Superhuman' but did not provide any explanation).
After leaving YouTube in July 2018, Johnson has subsequently focused his content efforts on Facebook, where he says his short-form comedic sketches tend to perform very we...
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Emma Chamberlain Discusses Body Dysmorphia In First U.S. Magazine Cover Story
YouTube prodigy Emma Chamberlain is continuing her fashion industry ascent.
The 18-year-old has landed her first U.S. magazine cover, on the February issue of Cosmopolitan, according to the Hearst-owned publication. The issue, featuring a profile in which Chamberlain discusses her body image struggles, hits newsstands on Jan. 14.
While Chamberlain tells Cosmo she finds the idea of being classed as an influencer "kind of disgusting" (she says she prefers to "entertain and be a friend")...
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Top TikTok Stars Can Earn $30,000 Per Sponsored Post, While Hollywood Celebs Can Pocket Six Figures (Report)
Despite continued concerns surrounding censorship and data privacy, TikTok has quickly become a financial honeypot for influencers.
According to The Hollywood Reporter, the app is particularly favored by fashion and beauty brands in search of its coveted Gen Z audience -- whereas Instagram may still rule the roost when it comes to millennials. Top TikTok stars are landing brand deals with prestigious marketers, per the Reporter, including E.l.f. Cosmetics, Ralph Lauren, MAC, and NARS.
And...
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Michelle Obama To Launch College Docuseries On IGTV, 'A Year Of Firsts'
After producing various projects at Netflix and YouTube, Michelle Obama has set her sights on Instagram, with a new series on its IGTV video hub that will similarly serve to further her efforts in the field of education.
Obama is producing the series, dubbed A Year Of Firsts, with millennial-leaning media company ATTN, Axios reports. The series will follow four students navigating their first year of university. The series is also being produced in conjunction with Reach Higher -- an initiativ...
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CAA Signs Lifestyle Vlogger And Entrepreneur Kristin Johns
Talent agency CAA has added to its digital fleet today with the signing of lifestyle creator Kristin Johns.
The Baton Rouge-born creator counts 614,000 YouTube subscribers, and has created sponsored content alongside Sephora, Marc Jacobs, and Anthropologie. Johns is also an aspiring entrepreneur as the founder of lifestyle brand and media company Kristin Made, which vends apparel, accessory, and home and garden products -- including $48 rattan bags, a $25 candle set, and $64 sweatshirts.
On...
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Shane Dawson Launches New Channel For Beauty Content, Deleted Doc Scenes
Shane Dawson's beauty aspirations have not subsided in the wake of his blockbuster collaboration with Jeffree Star or the sold-out makeup collection that the duo documented in their latest series.
On the Community Section of his flagship YouTube channel yesterday, Dawson announced the creation of a new channel called Shane Glossin' that he says will serve as a repository for creative makeup experimentation, slime videos, or deleted scenes from The Beautiful World Of Jeffree Star. Notably, S...
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YouTube Music Poaches WMG Vet Dan Chalmers To Serve As Director, EMEA
YouTube Music has added a music industry veteran to its ranks in the EMEA region (Europe, the Middle East, and Africa).
Dan Chalmers, a longtime Warner Music Group (WMG) executive, has been poached to serve as the director of YouTube Music in the region, according to Music Business Worldwide -- a newly-created role. Chalmers will report to Cecile Frot-Coutaz, head of YouTube at large in the EMEA region.
Previously, Chalmers served as president of Warner-owned ADA, an independent sales, mark...
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YouTube Disables More Product Features On Kid-Oriented Content After FTC Settlement
YouTube yesterday furnished an update on the sweeping changes it will enact to handle kids' content in the wake of a reported $170 settlement with the Federal Trade Commission. The FTC fined YouTube for collecting private data about underage users through its ad-targeting technology, in violation of the Children's Online Privacy Protection Act (COPPA).
In September, YouTube announced that all creators would be required to designate their content as kid-oriented or not, with any viewers consum...
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Insights: Two Months In, Apple TV+ And Disney+ Hit The Churn Zone
We're two months past the splashy debuts of Apple TV+ and Disney+, and moving into a new place neither company has dealt with much: the Churn Zone. Now, it's time to see which streaming service can keep its initial momentum going for the long term.
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U.S. Army Bans TikTok On Government Phones, Calling App A “Cyber Threat”
As concerns surrounding hit microvideo app TikTok continue to loom, the U.S. Army has banned use of the app on all government-owned phones.
NBC reports that the Army made the call in accordance with guidance from the Pentagon. Additionally, a message disseminated to all Defense Department employees on Dec. 16 recommends that they abstain from using the app on their personal devices as well. (While still technically permitted to have the app on their own phones, Army members are warned to exerc...
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Mindy McKnight To Launch 'Hairitage' Hair Care Brand At 1,700 Walmart Doors
After two years in the making, YouTube hair goddess Mindy McKnight -- proprietor of the Cute Girls Hairstyles channel, with 5.6 million subscribers -- has launched her own hair care line, aptly dubbed Hairitage.
The collection, like McKnight's YouTube channel, was inspired by the styling techniques she perfected on her five daughters, and also aims to be inclusive of all hair types, according to People.
Hairitage is currently available on Walmart's website, with orders slated to arrive by...
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YouTube's Ace Family Is Expecting Their Third Child, Confirms Having Wed Off-Camera
YouTube's Ace Family, arguably the largest and most controversial family channel on the platform, is set to welcome their third child -- and thus, presumably, yet another personality to their massively-viewed vlogs.
The couple, Austin and Catherine McBroom, confirmed that they are expecting their first son on various Instagram posts today. Catherine shared a photo of her belly, writing, "I wanted to keep you to myself for as long as I could, and now after all these months of privately enjoy...
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Snap Acquires Ukraine Startup 'AI Factory' For $166 Million, Which Helped Build Its 'Cameos' Feature
Last month, Snapchat launched a new featured called Cameos, enabling users to snap a selfie, and then insert it into one of roughly 150 short looping animated videos.
Now, Techcrunch reports that Snap has acquired the company that helped it build the tool for a cool $166 million. AI Factory is a Ukraine startup that says it's focused on "image and video recognition, analysis, and processing." Snap previously acquired another Ukraine startup from the founders of AI Factory, called Looksery, ...
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Jake Paul Sets Second Boxing Match With Gamer 'AnEsonGib', Streaming On DAZN From Miami
Jake Paul is kicking off the New Year with a bang, announcing his second boxing match against lesser-known gaming creator AnEsonGib -- whose first name is Ali, and who goes by Gib. (AnEsonGib spells 'big nose' backwards).
Paul and Gib will face off on Jan. 30 in Miami during Super Bowl weekend, serving as the co-main event alongside a match-up between pro boxers Demetrius Andrade and Luke Keeler. An undercard will feature several other contests as well, according to ESPN. The fight -- like the
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Former HBO Chief Richard Plepler Signs 5-Year Production Deal At Apple TV+
Richard Plepler, the former HBO chief who oversaw the release of iconic series like Game Of Thrones and Big Little Lies, has inked a five-year deal at Apple, where he will exclusively develop productions for it fledgling Apple TV+ streaming service under his own Eden Productions banner.
Plepler stepped down from HBO 10 months ago, in the wake of parent company Time Warner's acquisition by AT&T. At Apple, the renowned exec will work on series, documentaries, and feature films for Apple TV...
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Jeffree Star Donates $20,000 To Fund Funeral Expenses For Slain Subscriber
Jeffree Star is harnessing his influence to call attention to a murder that allegedly took place on Christmas Eve after a Grindr hookup in Michigan, where Star owns a second home.
On Monday, charges were brought against Mark Latunski for the murder of 25-year-old Kevin Bacon, Insider reports. Before the charges were brought, however, Star was critical of the queer hookup app and local law enforcement. On social media, Star alleged that Grindr had been uncooperative in helping to ascertain Latun
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New Tool Enables YouTubers To Snip Sections Of Videos That Have Been Copyright Claimed
YouTube has released several new tools within its Studio dashboard to help creators more seamlessly navigate copyright strikes.
Perhaps the most interesting new tool, dubbed Assisted Trim, enables creators to trim out precisely the portion of a video that has been claimed, thereby automatically releasing the claim, per a notice on Google's support forums. The feature is only available for videos that are less than six hours long, and can be used to address multiple claims within a single vide...
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Insights: Talent Wars And Hot Trends Reshape Game Streaming For The Long Term
It started with Ninja. The fluorescently coiffed streaming star (born Tyler Blevins) built a huge following on Amazon-owned Twitch thanks to his prowess playing and talking about the game Fortnite just as it exploded in global popularity. He accumulated millions of fans and broke into the broader pop culture conversation, appearing on Family Feud (!) and the cover of ESPN The Magazine, playing with hip-hop stars and NBA players, and signing deals for an EDM music compilation and multiple books....
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Corinna Kopf Signs Exclusive Deal With Facebook Gaming Amid Issues At Twitch
Facebook has made its latest play in the gaming space -- following its first major exclusive creator signing of Jeremy 'Disguised Toast' Wang in November. The social network announced today an exclusive streaming deal with Corinna Kopf -- a vlogger and Instagram star who is also a member of David Dobrik's massively popular Vlog Squad.
Over the last year, however, Kopf -- who previously played in lifestyle content -- has increasingly focused on gaming. More recently, Kopf has been vocal ...
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YouTube Says It Made “Wrong Call” In Removal Of Hundreds Of Cryptocurrency Videos
YouTube is aiming to correct a self-described error that resulted in the removal of hundreds of videos about cryptocurrency education.
The so-called purge of crpyto-related videos began this week, according to CoinDesk, and impacted top channels including ChrisDunnTV (211,000 subscribers), Crypto Tips (56,000 subscribers), and BTC Sessions (32,000 subscribers). YouTube said that the deletions were the result of a "wrong call" and that it was acting quickly to reinstate affected videos an...
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Kid Content Phenom 'Guava Juice' To Host Web Competition Series For Nickelodeon
Kid-focused YouTube phenom Roi 'Guava Juice' Fabito is the latest digital star to be tapped by Viacom-owned Nickelodeon for his own show.
Fabito will host a five-episode web series for Nick titled SpongeBob SmartyPants, according to Vents Magazine. On the weekly game show, which premiered on Dec. 21, Fabito tests young contestants' knowledge of all things SpongeBob SquarePants -- with the winner taking home a Golden Pineapple, inspired by the beloved animated character's under-the-sea r...
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David Dobrik Launches Disposable Camera App Inspired By Hit Instagram Account
Though he's one of the hottest digital stars on today's internet, David Dobrik is still an old soul -- as evidenced by his proclivity for disposable cameras.
In June, for instance, Dobrik launched an Instagram account dedicated exclusively to photos snapped on a disposable camera that has today amassed 2.9 million followers -- an impressive tally, even though it's only a fraction of the 11.1 million followers on his flagship Instagram account. (He also likely inspired other influencers ...
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Amid Ongoing 'Explore' Tab Tests, YouTube Makes 'Creator On The Rise' Shelves More Prominent
In addition to its currently-in-testing 'Featured In This Video' tool, which automatically promotes video collaborators above a clip's description box, YouTube is also testing out a revamped design of its in-development 'Explore' tab on its iOS and Android apps.
The Explore tab -- which replaces the 'Trending' tab at the bottom of the home screen for users involved in the test -- aims to help users more easily discover new videos and channels across numerous topics like fashion, music...
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Music Videos Dominate 2019's Social View Count Charts
Are podcasts killing music? was a popular question in 2019, but never fear: the growing popularity of podcasts doesn't seem to be cutting into music video viewing on social media platforms like Facebook, Instagram, Twitter, and YouTube.
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Millennial Parents More Worried About Inappropriate Videos Than Screen Time, Fullscreen Study Finds
Fullscreen has conducted a study into a demographic it deems 'Parennials' -- exploring the online safety and security concerns of parents who are also millennials.
The digital network's Net Gen Family study found that the parennial generation comprises 36 million people -- which is more than half the entire millennial population, according to Fullscreen. The report concluded, among other findings, that millennial parents aren't so much concerned about excessive screen time when it comes to...
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Facebook Wants To License Official Music Videos — A Massive Draw On YouTube (Report)
Facebook is reportedly looking to lock down rights for music videos to publish on its Watch hub, which is dedicated to episodic and premium video content.
The social network is currently in the process of negotiating new licensing deals with the 'big three' record labels -- Universal, Sony, and Warner -- to encompass rights for music videos, Bloomberg reports. Facebook already has deals in place with these companies that cover licensing for songs that are used in the background of user-generate
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Charlie Annenberg, Explore.org Pledge $25,000 To Fellow 'Streamys Social Good' Honorees
In the wake of this year's Streamys Social Good Awards -- a breakout ceremony that serve to honors companies and creators who use online video to make a meaningful impact -- one horonee was so moved by the event that he has opted to pay it forward even further.
Charlie Annenberg is the VP and director of the Annenberg Foundation, a nonprofit that supports myriad organizations in the arts, culture, and education spaces. Annenberg is also the founder of Explore.org, a philanthropic media orga...
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YouTube App Testing Tool That Automatically Promotes Video Collaborators
YouTube is reportedly testing a new feature on its Android app that will automatically enable creators to shout out collaborators directly underneath their videos -- rather than relegating links to already-teeming description boxes.
The tool, dubbed 'Featured In This Video' and spotted by 9To5Google, will automatically promote collaborators in a video without any input from the video's primary creator. YouTube will automatically add channel and subscription links for collaborators that a...
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Rooster Teeth Links Up With Ryan Reynolds To Produce Holiday Charity Video
Ryan Reynolds has tapped the animation maestros over at Rooster Teeth to create a video promoting a holiday charity venture.
The video, shared on Reynolds' YouTube channel (1.8 million subscribers), is titled The Sweater Returns, and follows an ugly holiday sweater in a store window that nobody wants to buy, until a young man -- in Reynolds' likeness -- picks it up to attend a holiday party, whereupon all of the other guests laugh at him. The short was produced by Rooster Teeth's and Rey...
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Here Are The Most-Viewed BuzzFeed Videos Of The Year On YouTube, Facebook
BuzzFeed, the viral social publisher that nabs gobs of annual video views, is feeling a little introspective as 2019 comes to a close. The company has put together several lists of its most-consumed content of the year.
On Facebook, there's little connective tissue between the top five videos of the year, led by 4 Mesmerizing Marbled Clay Projects (35.4 million views), which hails from BuzzFeed's DIY and design brand Nifty. And two heartwarming BuzzFeed News videos -- Principal Teaches St...
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Jake Paul Sued For Copyright Infringement Over 2017 Holiday Track “Litmas”
A trio of music producters have filed suit against YouTube star and aspiring rapper Jake Paul over a Christmas track he released back in 2017, titled "Litmas."
The producers -- Erik Belz, Jonathan Pakfar, and Shane Abrahams -- allege that Paul stole their work to use as the backing track for "Litmas," TMZ reports. They say they originally created the track, dubbed "Bad Santa," in 2015 -- and that Paul came across the work given that he shared a studio with the three producers on multiple occasi
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Cameron Dallas To Star As Aaron Samuels In Broadway Adaptation Of 'Mean Girls'
Broadway is once again mining the digital media well in a bid to garner buzz and ticket sales.
Vlogger and musician Cameron Dallas is set to make his Broadway debut in the musical adaptation of Mean Girls -- the Lindsay Lohan-starring cult film that opened as a theatrical piece in April 2018.
Dallas will play the role of 'Aaron Samuels' -- a popular high schooler who becomes the protagonist's love interest. He will appear in that role at the August Wilson Theatre beginning Jan. 14 for a ...
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For Beauty Influencer Campaigns, YouTube Delivers
Instagram may be a darling for social campaigns these days, but for beauty influencers, YouTube wins when it comes to sponsored post engagement. That's according...
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Tana Mongeau Lands 'Here Comes Tana Claus' YouTube Special At MTV
MTV is going all in on Tana Mongeau.
Following the success of her inaugural digital docuseries with the ViacomCBS-owned network -- which appears to have spawned a second season as well as a linear television series, Bustedness, co-starring Mongeau's husband, Jake Paul -- the 21-year-old has landed an MTV Christmas special dubbed Here Comes Tana Claus.
The special comes care of MTV's No Filter franchise, which is creating docuseries that gives fans a glimpse into the lives of top influencer...
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Instagram To Enforce Ban On Sponsored Content Involving Weapons, Tobacco, Vaping
Instagram is cracking down on sponsored influencer posts that promote vaping, tobacco products, weapons, alcohol, and diet supplements.
In a post on its business blog, the platform noted that it has long had traditional ad policies in place with respect to the aforementioned products, but that enforcement with respect to influencers will begin "in the coming weeks." (Parent company Facebook and Instagram also banned user posts that served to sell alcohol and tobacco in July). The new announ...
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Australian Millionaire Seeking Personal Instagram Photographer, At $55,000 Salary
In a not-so-surprising turn amid today's Insta image-obsessed climate, an Australian millionaire is making international headlines for a job post calling for a personal social media photog.
Matthew Lepre, the 27-year-old founder of ecommerce training course Ecom Warrior Academy, is putting out the call for a full-time photographer who would travel the globe with him and snap photos for his two Instagram accounts, which count a combined 213,300 followers. Lepre is offering a $55,000 annual sal...
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After Inking Multiyear Endorsement Deal, Ninja Unveils First Adidas Sneakers
In August, Tyler 'Ninja' Blevins inked a historic deal Adidas, becoming the first pro gamer to sign with sportswear giant.
At the time, Blevins' wife and manager, Jessica Blevins, tweeted an image of a Ninja-branded Adidas jacket, signalling that co-designed sportswear could be coming down the pike. Yesterday, however, Blevins unveiled his first drop with the company -- a sneaker that's been dubbed the Time In Night Jogger. The name of the shoe refers to the fact that Blevins put an enormou...
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Creators Going Pro: For Expert Eater Erik Lamkin, The Secret Recipe To YouTube Success Has Just One Ingredient—Consistency
Once per week, Erik Lamkin treats his YouTube viewers to a new smorgasbord. Sometimes it's 10,000 calories, sometimes it's 100,000. There's gigantic pizzas, entire fast food menus, marathons of holiday foods, record-breaking burgers, buffets, breakfasts...You name it, Lamkin's 1.05 million subscribers have gotten it--well, vicariously, considering they tune in to watch him eat.
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Hank Green Unveils Cover, Preorder For Sophomore Novel 'A Beautifully Foolish Endeavor'
Hank Green's authorial journey has seemingly just begun.
The YouTube luminary, who released his debut novel -- An Absolutely Remarkable Thing -- in Sept. 2018, is set to release a follow-up tome titled A Beautifully Foolish Endeavor on July 7, 2020. Green unveiled the book's cover on his social channels today, as well as a preorder in the U.S. and the U.K. at Amazon, Barnes & Noble, IndieBound, and Waterstones.
An Absolutely Remarkable Thing followed a 23-year-old named April May, who...
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Deji Olatunji Appealing U.K. Court's Decision To Euthanize His Dog After “Nasty” Attack
YouTube star Deji Olatunji -- perhaps best known as the oft-feuding younger brother of fellow creator Olajide 'KSI' Olatunji and the loser in a highly-publicized boxing match against Jake Paul -- is fighting to save his dog's life.
Olatunji, who lives in the U.K., is appealing a court's decision that he must euthanize his 13-month-old pet German shepherd, Tank, after the dog bit and seriously injured an elderly woman back in July 2018. In addition to appealing the ruling, reports the BBC,...
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Bretman Rock Lands 'No Filter' Digital Reality Series At MTV
MTV clocked a major win in partnering with controversial YouTube star Tana Mongeau, who launched a digital reality series with the network earlier this year titled No Filter: Tana Turns 21. That series is currently filming its second season, and even spawned another MTV show for Mongeau -- a linear viral video review outing dubbed Bustedness, co-hosted by her husband, Jake Paul.
Now, MTV plans to turn No Filter into a full-fledged franchise thanks to a just-inked pact with Bretman Rock. The ...
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Discovery Channel Orders Hidden-Camera Prank Show From Jimmy Kimmel And Mark Rober
Jimmy Kimmel is joining forces with one of YouTube's biggest names for a forthcoming linear series tentatively titled Revenge Of The Nerd.
The late-night star, who boasts a massive YouTube presence of his own (to the tune of 16 million subscrbers), has linked up with Mark Rober -- who also guested on his show last night -- on the hidden-camera prank show. Eight hour-long episodes have been ordered by the Discovery Channel, to be produced by Kimmel's studio, Kimmelot.
The series will star N...
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VidCon Makes Middle Eastern Foray In 5-Year Deal With Abu Dhabi Tourism Department
VidCon is coming to the Middle East in a major way.
The online video convention has inked a five-year deal with the United Arab Emirates' department of culture and tourism (DCT). This marks the first time that VidCon will be hosted in the Middle East in Abu Dhabi -- which is the second most populous city in the UAE after Dubai. The inaugural outing will be held at the Abu Dhabi National Exhibition Centre from next March 25 to 28.
Tickets for the event are also currently on sale through Tic...
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Snap Dropping Complex-Produced Doc About Incarcerated Rapper Tekashi69 (Trailer)
After landing a breakout hit docuseries alongside viral-Dr. Phil-guest-turned-rapper Danielle 'Bhad Bhabie' Bregoli, Snapchat is set to launch yet another unscripted original about a controversy-ridden figure in the hip hop space.
The platform today released the trailer for its latest Snap Original, Tekashi69 vs. The World. Premiering on Dec. 21, the docuseries will trace the rise and fall of the controversial rapper -- ne Daniel Hernandez -- who is distinguished by his rainbow-hued hair, nume...
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These Are The 10 Most-Viewed YouTube Ads Of The Year
In addition to the myriad year-end lists that YouTube released surrounding its annual Rewind venture, the platform has today unveiled its most-viewed ads.
The so-called year-end YouTube Ads Leaderboard serves to recognize the most creative ads that viewers chose to watch between Jan. 1 and Dec. 1 -- as determined by a YouTube-derived algorithm that factors in both organic and paid views, as well as watch time and audience retention.
Amazon once again nabbed the top spot for an Alexa spot, f...
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Dobre Brothers Launch 'Dobre Dunk' Mobile Game With BroadbandTV
YouTube's Dobre Brothers -- a fraternal faction of four vlogging megastars named Cyrus, Darius, Lucas, and Marcus, who count a combined 30 million subscribers and 10 million Instagram followers -- are delving into the mobile gaming business.
They're partnering on the venture, dubbed Dobre Dunk, with BBTV Interactive -- the division of BroadbandTV that creates mobile games in coordination with top YouTube stars. Available on both iOS and Android, the game will enable players to dunk their ...
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Bretman Rock Lands 'No Filter' Digital Reality Series At MTV
MTV clocked a major win in partnering with controversial YouTube star Tana Mongeau, who launched a digital reality series with the network earlier this year titled No Filter: Tana Turns 21. That series is currently filming its second season, and even spawned another MTV show for Mongeau -- a linear viral video review outing dubbed Bustedness, co-hosted by her husband, Jake Paul.
Now, MTV plans to turn No Filter into a full-fledged franchise thanks to a just-inked pact with Bretman Rock. The ...
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Here Are Your 2019 Streamy Awards Winners
Well, folks, that's officially a wrap on the 2019 Streamy Awards. Between the Dec. 11 Premiere Awards and last Friday's main event, the ninth annual iteration of the Streamys handed out 39 awards to the top movers and makers in the digital video space.
Visit Tubefilter for more great stories.
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Rather Than Radicalize, YouTube's Algorithm Brings Viewers Toward “Mainstream” Content, CEO Says
YouTube CEO Susan Wojcicki is forging onward with the platform's push toward transparency by sitting down with yet another creator on camera for a wide-ranging interview.
Following similar conversations with Matthew Patrick, Juanpa Zurita, Alfie Deyes, and Prajakta 'Mostly Sane' Koli, Wojcicki's most recent one-on-one was moderated by Try Guys star Eugene Lee Yang. Throughout their 45-minute conversation, Wojcicki touched on a number of pertinent issues, as well as those that were important ...
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