Replay: How to find (and foster) relationships with content writers  

Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic. Please visit Search Engine Land for the full article.

what do you think? 2020-07-14 06:31:32

Google will now notify GMB account owners by email when local listings suspended  

Seen as a major step forward, the notice still won’t say explain why. Please visit Search Engine Land for the full article.

what do you think? 2020-07-14 01:11:43

Video: Purna Virji of Microsoft on inclusion and accessibility in search  

Purna also won the US Search Personality Award in 2019 and is just a really good person. Please visit Search Engine Land for the full article.

what do you think? 2020-07-13 11:51:11

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics  

Available in App + Web properties, automate audience creation based on predicted behavior. Please visit Search Engine Land for the full article.

what do you think? 2020-07-13 08:53:52

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]  

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Please visit Search Engine Land for the full article.

what do you think? 2020-07-13 06:52:14

Next on Live with Search Engine Land: The ins and outs of Shopify SEO  

With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically important. Please visit Search Engine Land for the full article.

what do you think? 2020-07-13 06:10:48

Google Ads to prohibit spyware, surveillance products and services  

The ban will apply globally. Please visit Search Engine Land for the full article.

what do you think? 2020-07-10 12:31:20

What's behind the hype about Customer Data Platforms?  

How CDPs aim to solve some of marketers’ most vexing challenges. Please visit Search Engine Land for the full article.

what do you think? 2020-07-10 11:33:40

Coming up on Live with Search Engine Land: Special three day series on SEO for developers  

Act like a developer/ Think like an SEO. Please visit Search Engine Land for the full article.

what do you think? 2020-07-10 11:21:46

Google's 3D Swirl ad format now available in DV360  

The interactive ads are available in three sizes for mobile. Please visit Search Engine Land for the full article.

what do you think? 2020-07-10 05:24:58

WFH digital marketers and tech workers are more productive — and burned out  

Opportunities and challenges abound in the new WFH economy. Please visit Search Engine Land for the full article.

what do you think? 2020-07-09 10:33:49

When will we return to in-person events? Answer our survey  

Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air. Please visit Search Engine Land for the full article.

what do you think? 2020-07-09 01:36:53

How technology is changing what it means to be an effective (search) marketer  

Tools and tech to help improve analysis, decision making, and strategic planning. Please visit Search Engine Land for the full article.

what do you think? 2020-07-09 01:36:46

How to evaluate content quality with BERT  

Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality. Please visit Search Engine Land for the full article.

what do you think? 2020-07-08 14:54:52

How to create new Google Shopping insight reports in Data Studio  

Identify under-performing products faster, see what's popular in your industry and get more out of PPC reporting. Please visit Search Engine Land for the full article.

what do you think? 2020-07-08 10:27:27

What does commitment to diversity look like in an organization?  

The role of employee resource groups and why you need clear goals. Please visit Search Engine Land for the full article.

what do you think? 2020-07-08 10:22:53

Google Ads app supports manager accounts  

Get an overview of all your accounts on your mobile device. Please visit Search Engine Land for the full article.

what do you think? 2020-07-08 06:10:43

Google Images adds more facts about images with the Knowledge Graph  

If you notice more traffic to your site from Google Image Search, this may be why. Please visit Search Engine Land for the full article.

what do you think? 2020-07-08 02:27:50

Is it time for Google Scotland?  

Google has search results specific to 179 countries but some improvements are needed to be regionally relevant. Please visit Search Engine Land for the full article.

what do you think? 2020-07-07 11:52:11

Cooler Screens is trying to solve digital advertising's 'last-mile' problem  

The company offers unique in-store digital merchandising at the point of sale. Please visit Search Engine Land for the full article.

what do you think? 2020-07-07 07:50:23

How to set up a simple Google Ads testing framework for continual campaign optimization  

Regular PPC ad testing is easier than you may think — and can come with big rewards and set you apart from your competitors Please visit Search Engine Land for the full article.

what do you think? 2020-07-07 05:49:20

Google Rich Results Test tool now out of beta  

Google is deprecating the old Structured Data Testing Tool. Please visit Search Engine Land for the full article.

what do you think? 2020-07-07 03:55:06

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ  

Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. Please visit Search Engine Land for the full article.

what do you think? 2020-07-06 08:32:11

Regular expression filter support coming to Google Search Console performance reports  

This new support is mentioned in the Google help documents but does not seem to be live yet. Please visit Search Engine Land for the full article.

what do you think? 2020-07-06 05:48:14

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged  

Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. Please visit Search Engine Land for the full article.

what do you think? 2020-07-06 04:17:40

Replay: What SEO practitioners can do to make sites 'algorithm-proof'  

Enterprise SEOs talk content creation and optimization for the future. Please visit Search Engine Land for the full article.

what do you think? 2020-07-06 01:12:58

Google updated guidelines to say spam reports are not for manual actions  

Google only uses spam reports to improve its spam prevention algorithms. Please visit Search Engine Land for the full article.

what do you think? 2020-07-03 05:54:35

What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]  

If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that's a twofer that may signal the end of AMP. Please visit Search Engine Land for the full article.

what do you think? 2020-07-02 16:12:07

With new 'pilot program,' Google again testing ads on local business profiles  

The ads can’t be removed or influenced by the business owner. Please visit Search Engine Land for the full article.

what do you think? 2020-07-02 16:02:13

Facebook CCPA compliance challenges: Limited Data Use  

What you need to know about how Facebook’s handling of California user data might affect your business. Please visit Search Engine Land for the full article.

what do you think? 2020-07-02 09:55:57

CCPA enforcement begins now and most companies aren't ready  

Unprepared for CCPA? Here is what you need to know and do — now. Please visit Search Engine Land for the full article.

what do you think? 2020-07-02 01:31:41

WSJ: GoogleBot can add products to shopping carts  

Make sure to double check those abandoned cart metrics; they may be inflated. Please visit Search Engine Land for the full article.

what do you think? 2020-07-02 01:20:40

What publishers need to consider before dropping AMP [Video]  

BuzzFeed's Matt Dorville shares what his publication is thinking about ahead of Google's Page Experience update. Please visit Search Engine Land for the full article.

what do you think? 2020-07-01 10:40:27

Facebook Ads boycott: What will be the measure of success?  

Claiming the advertiser boycott as a success or failure won’t likely be clear cut. Please visit Search Engine Land for the full article.

what do you think? 2020-07-01 10:16:29

The pillars of successful link building  

Create linkable assets and identify relevant opportunities to reach a wider audience. Please visit Search Engine Land for the full article.

what do you think? 2020-07-01 07:44:05

Ad fraud prevention firm CHEQ enters PPC market  

The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Please visit Search Engine Land for the full article.

what do you think? 2020-07-01 05:57:59

Bing's search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time  

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 14:01:18

Usage of voice has plateaued — for now  

Compared with past growth, 2020 survey data show flat-to-declining usage. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 12:30:13

Bing updates its Webmaster Guidelines  

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 12:08:18

What to look at when considering a Digital Asset Management platform  

What do all DAMs do, and what are the points of differentiation between them? Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 09:05:45

Google is streamlining 'Ad' labeling for Shopping ads  

The “Sponsored” label will be retired on desktop results, too. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 08:21:12

Bing supports rel=sponsored & rel=ugc  

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 07:24:35

How in-house SEO teams and enterprise tech can boost organizational efficiency  

SEO shouldn't be a solo endeavor — how to break down silos and make SEO a part of every team's toolkit. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 04:39:53

Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams  

How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 03:46:25

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor  

Cautious consumers want more information about COVID-19 precautions. Please visit Search Engine Land for the full article.

what do you think? 2020-06-30 01:39:16

Free Google product listings expand to knowledge panels  

Plus, some early stats on the effect of free listings in Google Shopping. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 13:55:02

4 elements every content medium needs to have  

Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 09:14:29

July boycott: Marketing without Facebook Ads  

Alternative media plan considerations for businesses participating in #StopHateForProfit. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 08:50:34

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know  

The California Attorney General estimates compliance costs could reach $55 billion. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 08:09:42

Google positioned to dominate the 'O2O economy'  

Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 08:03:48

Google tests showing Analytics data in Search Console with 'Insights'  

With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site. Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 06:02:07

Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land  

He not only built one authority in the search news and conference business, but two! Please visit Search Engine Land for the full article.

what do you think? 2020-06-29 05:34:51

Is your business ready to start using LinkedIn Ads?  

For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Please visit Search Engine Land for the full article.

what do you think? 2020-06-26 14:31:57

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets  

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.

what do you think? 2020-06-26 11:44:37

Updated: The brands boycotting Facebook and Zuckerberg's response  

The company says it will combat hate speech and voter suppression. Please visit Search Engine Land for the full article.

what do you think? 2020-06-26 11:37:11

CPG giant Unilever announces no more Facebook, Twitter ads through 2020  

We have entered an entirely new and higher stakes era of digital activism. Please visit Search Engine Land for the full article.

what do you think? 2020-06-26 01:36:53

'Stop Hate' Facebook advertiser boycott gains momentum as Verizon joins  

Patagonia, North Face, Ben & Jerry's and others have pledged to pull ads in July. Please visit Search Engine Land for the full article.

what do you think? 2020-06-26 01:27:14

Google upgrades enterprise messaging capabilities in Maps and Search  

Enhanced features include smart replies, visual product carousels, custom welcome messages. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 15:59:10

Google will now auto-delete your location history after 18 months  

The update is part of a number of new privacy changes being implemented. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 12:32:12

Google agrees to start paying for news content  

Germany, Australia and Brazil are the first three countries, with more coming. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 12:23:35

Pro Tip: Table of contents can provide additional link options in organic search  

By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 12:06:15

Bing brings visual search to product ads  

Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar items. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 11:27:58

How to diagnose and fix a search rankings dip  

SEO tools and a process to determine what was hit and how to fix it. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 08:10:45

How to improve efficiency between SEO and IT teams  

Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how an IT team's assistance can generate revenue. Please visit Search Engine Land for the full article.

what do you think? 2020-06-25 07:06:55

Google tests feeds for App install campaigns, expands deep linking and reporting  

Updates are aimed at improving app install outcomes. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 16:47:03

The need for (mobile) speed: Small improvements have a big conversion impact  

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 15:52:36

Web Vitals come to Google's Test My Site tool  

The tool gives mobile speed and user experience recommendations. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 14:42:01

Google to shutter CallJoy, virtual agent for SMBs, on July 22  

Call intelligence service was another Area 120 project. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 12:32:26

Content marketing in times of disruption  

What brands need to consider to produce timely content and stay relevant during market upheavals. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 10:40:35

Microsoft launches a free Search and Social campaign management platform for SMBs  

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 08:19:10

Google confirms fixing issue with indexing Disqus comments  

It is not clear how many blogs were impacted by this Google issue but it is now resolved. Please visit Search Engine Land for the full article.

what do you think? 2020-06-24 07:06:21

What 20 years of Google algorithm updates say about what SEOs should focus on next  

More than a history lesson,. How to prepare for the next big Google update. Please visit Search Engine Land for the full article.

what do you think? 2020-06-23 14:48:26

Welcome to the Predictive Marketing Era  

How to become a nimbler, smarter, more successful PPC marketer Please visit Search Engine Land for the full article.

what do you think? 2020-06-23 12:26:55

Is top of the funnel content under attack? How the SERP is set to change  

Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently. Please visit Search Engine Land for the full article.

what do you think? 2020-06-23 05:40:28

The Google Assistant may start calling businesses to confirm in-stock inventory  

Google is expanding the use cases of its ‘Duplex’ AI tool. Please visit Search Engine Land for the full article.

what do you think? 2020-06-23 01:50:24

Apple's Siri gets first major redesign in years  

Plus there is a new Apple Translate app that is private and on-device. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 14:44:56

What's Digital Commerce Advertising and what tools can help?  

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 12:16:56

Google adds ClaimReview or Fact Check schema support for images  

This won’t improve your rankings but it may lead to better click-through rates. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 09:27:35

Starting tomorrow: 40+ free expert-led search marketing sessions  

Don’t miss out on this virtual learning experience. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 09:09:57

Google to see first U.S. revenue decline, including paid search, says forecaster  

Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 07:40:07

Video: Daniel Waisberg from Google on Search Console and the Search Relations Team  

Daniel has a rich history in the search industry, even writing here at Search Engine Land for years before working at Google. Please visit Search Engine Land for the full article.

what do you think? 2020-06-22 06:55:35

Google launches Keen, a new personalized search-discovery-social mashup  

Seen as a Pinterest competitor, it’s something potentially broader and even older. Please visit Search Engine Land for the full article.

what do you think? 2020-06-19 23:24:06

This start-up is using AI to suggest emojis, social content for SMBs  

HelloWoofy wants to streamline social for small business. Please visit Search Engine Land for the full article.

what do you think? 2020-06-19 14:51:39

Former Google ad boss Ramaswamy to launch new search engine Neeva  

Neeva will be subscription based and won’t have advertising. Please visit Search Engine Land for the full article.

what do you think? 2020-06-19 02:27:50

Youtube brings products to YouTube for action ads  

YouTube is continuing to make more ads more shoppable. Please visit Search Engine Land for the full article.

what do you think? 2020-06-18 12:33:13

Here's how to use the new Microsoft Ads Audience Network Planner  

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Please visit Search Engine Land for the full article.

what do you think? 2020-06-18 04:30:12

Nextdoor rolls out free Business Posts, best practices advice  

Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs. Please visit Search Engine Land for the full article.

what do you think? 2020-06-18 02:40:02

How to track Shopping listings traffic from Surfaces across Google [Video]  

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings. Please visit Search Engine Land for the full article.

what do you think? 2020-06-18 02:27:57

Google's shocking ad ban [It's clickbait]  

We’ll save you a click. Google’s banning click bait ads. Please visit Search Engine Land for the full article.

what do you think? 2020-06-17 14:33:10

The data problem in Google Smart Shopping campaigns [Video]  

Smarter Ecommerce's Mike Ryan discusses why ROAS isn't a performance metric and why Google limits data insights for Smart Shopping campaigns. Please visit Search Engine Land for the full article.

what do you think? 2020-06-17 02:22:36

Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more  

New features and updates are aimed at local businesses and services in the “reopening phase.” Please visit Search Engine Land for the full article.

what do you think? 2020-06-17 02:07:13

Yelp offers upgraded COVID reopening tools for local businesses, restaurants  

The company is also modifying Waitlist to help restaurants to better manage capacity during mandatory social distancing. Please visit Search Engine Land for the full article.

what do you think? 2020-06-16 11:44:31

PPC tips: Bidding strategies for Google Shopping campaigns [Video]  

ZATO Marketing's Kirk Williams and Smarter Ecommerce's Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Please visit Search Engine Land for the full article.

what do you think? 2020-06-16 06:16:14

Attend Search Marketing Expo next week for free!  

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more. Please visit Search Engine Land for the full article.

what do you think? 2020-06-16 05:57:47

Local SEOs most focused on link building and content development, report finds  

80% of survey respondents said they were also buying (local) ads on Google. Please visit Search Engine Land for the full article.

what do you think? 2020-06-16 02:59:46

Actionable ways to drive diversity, equity and inclusion in your marketing organization  

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry. Please visit Search Engine Land for the full article.

what do you think? 2020-06-16 01:02:57

Next on Live with Search Engine Land: The future of AMP and what to consider before Google lifts the Top Stories requirement  

Next year, AMP will no longer be a requirement for content to appear in Google's Top Stories section. We'll discuss the questions this raises over whether publishers will continue using AMP or optimize for Google's new page experience algorithm to get their articles in the coveted Top Stories... Please visit Search Engine Land for the full article.

what do you think? 2020-06-15 22:59:14

Video: Eli Schwartz on Google Panda gutting a site's traffic  

We also talked about enterprise SEO and what to expect when working with large companies on SEO. Please visit Search Engine Land for the full article.

what do you think? 2020-06-15 14:37:20

Should Google not trust links in all guest blog posts?  

Google has said again that links in guest blog posts should be nofollowed. Please visit Search Engine Land for the full article.

what do you think? 2020-06-15 12:52:03

Google Smart Shopping: How it's different from standard Shopping campaigns [Video]  

Smart Shopping campaigns aren't just a feature update. Please visit Search Engine Land for the full article.

what do you think? 2020-06-15 11:54:20