Understanding Biases in Search & Recommender Systems via @gregjarboe  

Learn and understand the biases that affect search and recommender systems and how these biases impact users.The post Understanding Biases in Search & Recommender Systems via @gregjarboe appeared first on Search Engine Journal.

what do you think? 2019-12-13 17:13:44

10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM  

These PPC best practices for 2020 can help improve your paid search campaigns' performance.The post 10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM appeared first on Search Engine Journal.

what do you think? 2019-12-13 14:45:55

How to Make Content Marketing Part of Your Company's DNA via @Carolyn_Lyden  

Here's how you can start spreading the content marketing mojo out of marketing and across the company.The post How to Make Content Marketing Part of Your Company's DNA via @Carolyn_Lyden appeared first on Search Engine Journal.

what do you think? 2019-12-13 13:45:24

What Being a Workaholic Taught Me About Money, Life & Love via @Kali0203  

Are you working around the clock? Want to do more things for yourself? So did I. Here's what I changed.The post What Being a Workaholic Taught Me About Money, Life & Love via @Kali0203 appeared first on Search Engine Journal.

what do you think? 2019-12-13 12:45:35

WordPress Announces Gutenberg 7.1 – It's Big! via @martinibuster  

WordPress announced the release of Gutenberg 7.1. Introduces dozens of improvements.The post WordPress Announces Gutenberg 7.1 – It’s Big! via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-13 10:22:32

Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern  

Yahoo is extending the date it plans to delete Yahoo Groups data, which was originally scheduled to happen this week.The post Yahoo Extends Deadline for Deletion of Yahoo Groups Data via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-13 01:26:15

Conductor Extracts Itself from WeWork via @martinibuster  

Conductor announced they have emerged as an independent company and no longer part of WeWork.The post Conductor Extracts Itself from WeWork via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-12 21:59:06

SMX Overtime: Managing your online business reviews  

Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 15:34:53

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead  

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 14:57:28

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) via @jasonmbarnard  

In July/August 2019, two things changed with Google's Knowledge Graph API. Learn more about the update here.The post Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) via @jasonmbarnard appeared first on Search Engine Journal.

what do you think? 2019-12-12 14:45:06

How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek  

Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results.The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal.

what do you think? 2019-12-12 13:45:03

Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST]  

Mike Grehan of Acronym shares his insights on learning how to rank, information retrieval, the death of SES, and more.The post Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] appeared first on Search Engine Journal.

what do you think? 2019-12-12 12:45:48

Google brings 'Interpreter Mode' language translation to the Assistant on smartphones  

The capability was introduced previously on Google Home and smart displays. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 12:18:44

Conductor becomes an employee-owned firm after almost two years under WeWork  

WeWork bought the SEO firm in 2018 for more than $120 million. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 11:29:57

Google showing product availability markup in image search results  

Image previews display the price, description and other relevant structured product data. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 11:00:36

2019 benchmark report: brand vs. non-brand traffic in Google Shopping  

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries. Please visit Search Engine Land for the full article.

what do you think? 2019-12-12 07:30:00

Google Reveals Top Trending Searches of 2019 via @MattGSouthern  

Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google's data can be filtered by country, or you can view a global list of top trending searches. "Trending" refers to search terms that saw the largest increase in search volume in in 2019 compared to 2018. In this post I'll highlight some of the top global searches and top US searches. The full set of data can be viewed here. Top Trending Global Searches Over...

what do you think? 2019-12-12 01:14:35

Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern  

Google is now using BERT models, along with other machine learning techniques, to group related news articles together in carousels.The post Google Begins Using BERT to Generate Top Stories Carousels in Search via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-11 18:00:23

3 pitfalls of PPC experiments  

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 16:20:20

WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish  

Here are eight advanced tactics you can try to improve your WordPress SEO.The post WordPress SEO Beyond the Basics: 8 Things You Must Do Next via @BrianHarnish appeared first on Search Engine Journal.

what do you think? 2019-12-11 14:45:03

Consumers more invested in reviews, but also more skeptical of authenticity — survey  

Users now consult multiple sites and expect reviews to be relatively fresh. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 14:32:17

Google adding more news content to 'top stories' in search results  

Users will now see multiple carousels of news stories. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 13:12:53

7 Alternative Search Engines That Do Social Good via @ChuckPrice518  

Discover seven search engines that promise more than "don't be evil." They promise to make the world a better place.The post 7 Alternative Search Engines That Do Social Good via @ChuckPrice518 appeared first on Search Engine Journal.

what do you think? 2019-12-11 12:45:30

Understanding BERT's Implications on Paid Search via @digital_future  

Don't forget to also think about what BERT means for your paid search approach. Here's what you need to know.The post Understanding BERT's Implications on Paid Search via @digital_future appeared first on Search Engine Journal.

what do you think? 2019-12-11 12:45:29

Google now shows carousels of reviews on local business profiles  

Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 11:22:59

How To Win A Search Engine Land Award: 9 Questions With A Judge  

What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he's imploring candidates to avoid in 2020. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 08:17:56

Video: Ben Cook on site migrations & the earlier days in SEO  

Listen to my chat with this industry vet. Please visit Search Engine Land for the full article.

what do you think? 2019-12-11 08:08:48

Google Brings New Features to 'App + Web' Properties in Google Analytics via @MattGSouthern  

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps.The post Google Brings New Features to 'App + Web' Properties in Google Analytics via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-11 02:32:23

Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern  

Google has launched a new tool designed to help publishers manage how their content appears across Google products.The post Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-10 22:31:07

Say hello to Google's new Publisher Center  

The interface is now the central hub for publishers to manage content across Google. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 17:20:04

Pinterest Trends gives marketers a view of the top U.S. searches on the platform  

The new tool provides data on search terms over the last 12 months, along with when those terms peaked. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 16:05:27

10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin  

Here are 10 of the biggest SEO trends you need to know, according to 58 industry experts.The post 10 Important 2020 SEO Trends You Need to Know via @MrDannyGoodwin appeared first on Search Engine Journal.

what do you think? 2019-12-10 14:45:25

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards  

The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 14:21:08

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates  

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 14:14:51

4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven  

It's a great time to get a head start on 2020. Here are four areas to focus your PPC efforts.The post 4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven appeared first on Search Engine Journal.

what do you think? 2019-12-10 13:45:08

Pro Tip: Why you should stop using last-click attribution in Google Ads  

The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 13:11:41

How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras  

Here's how top digital agencies are leveraging reports to prove value and find up-selling opportunities.The post How Your Digital Agency Can Leverage Client Reports to Prove Value via @brentcsutoras appeared first on Search Engine Journal.

what do you think? 2019-12-10 12:45:00

LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins  

Hawkins says the Local Search Forum & the LocalU forum will merge. Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 12:09:28

Save Up To $700 Off Actionable Search Marketing Tactics  

Unbiased content you can trust, a training experience that fits your needs… book your pass now and join us February 19-20 in San Jose! Please visit Search Engine Land for the full article.

what do you think? 2019-12-10 10:00:00

Report: Marketers Consider Attribution Essential But Elusive via @CallRail  

Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail's first-ever Attribution Report.The post Report: Marketers Consider Attribution Essential But Elusive via @CallRail appeared first on Search Engine Journal.

what do you think? 2019-12-10 06:00:37

Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern  

In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance.The post Facebook Introduces 3 New Ad Reporting Tools via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-10 03:13:48

Google's BERT Rolls Out Worldwide via @martinibuster  

Google announced that BERT is rolling out in 72 languages worldwide.The post Google’s BERT Rolls Out Worldwide via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-10 02:49:37

BERT is rolling out to Google search in over 70 languages  

The algorithm was first introduced to search in October. Please visit Search Engine Land for the full article.

what do you think? 2019-12-09 17:48:10

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend  

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday. Please visit Search Engine Land for the full article.

what do you think? 2019-12-09 17:14:08

Google extends 'Incognito Mode' in Maps to iOS users  

Bulk delete in Timeline is coming to Android next month. Please visit Search Engine Land for the full article.

what do you think? 2019-12-09 15:59:54

Don't overlook these 5 quick updates to boost your search ranking  

Focus on pages on the brink of page 1 ranking but don't forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations. Please visit Search Engine Land for the full article.

what do you think? 2019-12-09 15:12:51

Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski  

Optimizing solely for technical and on-site factors won't guarantee SEO success. Here's why content and links still reign supreme.The post Why Technical SEO & On-Site SEO Are Rarely Enough via @kristintynski appeared first on Search Engine Journal.

what do you think? 2019-12-09 14:45:24

6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh  

Here are some examples of content from brands that will hopefully inspire you to create better content.The post 6 Brands That Will Inspire You to Create Better Content via @theshelleywalsh appeared first on Search Engine Journal.

what do you think? 2019-12-09 13:45:26

How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] via @brentcsutoras  

Join our next webinar and learn how SEO agencies can write better proposals that prove value and eliminate client concerns.The post How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

what do you think? 2019-12-09 12:45:37

John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster  

Google's John Mueller shows how to discover the real reason a site might not be ranking.The post John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-09 10:17:17

The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth  

Most search marketers insist on trying to drive leads and interest before building awareness. That needs to change. Here's why.The post The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth appeared first on Search Engine Journal.

what do you think? 2019-12-08 13:00:53

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern  

Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier's site.The post Google is Working on Adding Package Tracking to Search Results via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-07 00:05:56

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern  

Google Ads will now provide explanations for why specific changes in performance likely occurred.The post Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-06 20:16:32

The Search Console Message Panel & This Week's News [PODCAST]  

Learn about the new Search Console Message Panel, Google's local search results, and more in the latest Marketing O'Clock episode.The post The Search Console Message Panel & This Week’s News [PODCAST] appeared first on Search Engine Journal.

what do you think? 2019-12-06 20:04:53

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users  

MAUs have doubled in the past year. Please visit Search Engine Land for the full article.

what do you think? 2019-12-06 15:20:42

How to level up from a Google My Business apprentice to a GMB master  

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not. Please visit Search Engine Land for the full article.

what do you think? 2019-12-06 15:06:52

How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista  

Learn how to map valuable URLs that end up in 404s to equivalent ones using a neural matching approach.The post How to Map 404 URLs at Scale with Sentence Embeddings via @hamletbatista appeared first on Search Engine Journal.

what do you think? 2019-12-06 14:45:53

5 Steps to a Successful Brand Bidding Strategy via @amyppc  

Follow this 5-step action plan to create your custom paid search branded strategy.The post 5 Steps to a Successful Brand Bidding Strategy via @amyppc appeared first on Search Engine Journal.

what do you think? 2019-12-06 13:45:06

How Your Job Becomes Your Identity via @bethkahlich  

As we navigate through our professional lives - our jobs identify our self-worth. So do our personal lives.The post How Your Job Becomes Your Identity via @bethkahlich appeared first on Search Engine Journal.

what do you think? 2019-12-06 12:45:45

TripAdvisor buys SinglePlatform to enhance services for restaurants  

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. Please visit Search Engine Land for the full article.

what do you think? 2019-12-06 10:18:41

Google search quality guidelines update emphasizes users of diverse backgrounds  

Evaluators are reminded not to base ratings on personal viewpoints. Please visit Search Engine Land for the full article.

what do you think? 2019-12-05 22:09:06

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc  

You should be leveraging insights from paid search activity to improve your CRO strategy. Here's where to start.The post PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc appeared first on Search Engine Journal.

what do you think? 2019-12-05 14:45:48

25 Things You Didn't Know About Baidu via @JuliaEMcCoy  

In China, Baidu leads the search engine game. Know the 25 things about China's top search engine.The post 25 Things You Didn't Know About Baidu via @JuliaEMcCoy appeared first on Search Engine Journal.

what do you think? 2019-12-05 13:45:56

The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST]  

Jesse McDonald of IBM talks about the difference between a topic-focused strategy and a keyword-focused strategy.The post The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] appeared first on Search Engine Journal.

what do you think? 2019-12-05 12:45:14

Google extends optimization score to Display campaigns  

Display-specific recommendations are also now available. Please visit Search Engine Land for the full article.

what do you think? 2019-12-05 11:36:22

Package tracking on Google's search results page is coming to more carriers  

Shipping companies around the world can now opt into the early access program. Please visit Search Engine Land for the full article.

what do you think? 2019-12-05 10:22:54

Google Ads' Optimization Score Now Includes Display Campaigns via @MattGSouthern  

Google is expanding the Google Ads optimization score to include display campaigns, which means it's now available for search, sopping, and display. Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google's recommendations and no further optimization can be made. The score is designed to help identify opportunities for improvement, as well as prioritize recommendations so advertisers know what to act on first. Google Ads' optimization score work...

what do you think? 2019-12-04 23:32:22

New Google Search Console Feature – Messages via @martinibuster  

Access Google Search Console messages through a convenient side panelThe post New Google Search Console Feature – Messages via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-04 19:16:24

Now is the time to position your site for a successful start to 2020  

If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas. Please visit Search Engine Land for the full article.

what do you think? 2019-12-04 16:23:28

101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback  

What to skyrocket your blog content? These 101 blogging tips focus on SEO, craft, style, UX, amplification and productivity elements.The post 101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback appeared first on Search Engine Journal.

what do you think? 2019-12-04 14:45:01

How to Find & Understand the Conversion Rate of Your Products on Amazon via @bestfromthenest  

Selling products on Amazon? Discover how to find your conversion rate on a few popular platforms for sellers on Amazon.The post How to Find & Understand the Conversion Rate of Your Products on Amazon via @bestfromthenest appeared first on Search Engine Journal.

what do you think? 2019-12-04 13:45:28

25 of the Best Examples of Home Pages via @LWilson1980  

Let's explore 25 of the best examples of home pages and what makes them work so well.The post 25 of the Best Examples of Home Pages via @LWilson1980 appeared first on Search Engine Journal.

what do you think? 2019-12-04 12:45:22

Google Search Console messages can now be viewed without leaving reports  

Messages are also categorized by type. Please visit Search Engine Land for the full article.

what do you think? 2019-12-04 10:48:24

Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO  

Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates? Please visit Search Engine Land for the full article.

what do you think? 2019-12-04 08:03:28

Google Co-Founders Larry Page and Sergey Brin Resign via @martinibuster  

Google Co-Founders Larry Page and Sergey Brin resigned. Letter outlines what comes next.The post Google Co-Founders Larry Page and Sergey Brin Resign via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-04 01:51:23

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet  

Page and Brin will remain as board members. Please visit Search Engine Land for the full article.

what do you think? 2019-12-03 17:38:58

Genius sues Google and LyricFind for more than $400 million in damages  

The company alleges breach of contract, unfair competition and lost ad revenue. Please visit Search Engine Land for the full article.

what do you think? 2019-12-03 15:00:12

12 Ways to Build a Winning SEO Strategy on a Small Budget via @HelenPollitt1  

Here's how to prioritize, structure, and run SEO campaigns that will bring exceptional ROI from your small budget.The post 12 Ways to Build a Winning SEO Strategy on a Small Budget via @HelenPollitt1 appeared first on Search Engine Journal.

what do you think? 2019-12-03 14:45:19

Google My Business phone support has ended, but help from the experts has not  

Google’s social media channels are reported to be helpful as well as connecting with local search pros. Please visit Search Engine Land for the full article.

what do you think? 2019-12-03 13:53:11

5 Things Every SEO Professional Should Be Thankful For via @tonynwright  

While things are far from perfect in this industry, here are five things every SEO should be thankful for.The post 5 Things Every SEO Professional Should Be Thankful For via @tonynwright appeared first on Search Engine Journal.

what do you think? 2019-12-03 13:45:21

Google Encourages to Differentiate Your Site via @martinibuster  

Google's John Mueller encourages site owners with "commodity content" to differentiate their sites.The post Google Encourages to Differentiate Your Site via @martinibuster appeared first on Search Engine Journal.

what do you think? 2019-12-03 12:55:08

6 Most Common Roadblocks to Link Building Success via @kristen_vaughn  

Ready to generate stellar business results from your link building campaigns? Make sure you avoid these common roadblocks.The post 6 Most Common Roadblocks to Link Building Success via @kristen_vaughn appeared first on Search Engine Journal.

what do you think? 2019-12-03 12:45:51

SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No via @seomonitor  

Here's how bringing more data to your SEO proposals can prove your value and eliminate prospective clients' concerns.The post SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No via @seomonitor appeared first on Search Engine Journal.

what do you think? 2019-12-03 12:14:10

Why Should You Attend Search Marketing Expo?  

Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe! Please visit Search Engine Land for the full article.

what do you think? 2019-12-03 10:34:00

Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern  

Google has upgraded the built-in tool that shows up in search results for the query "mortgage calculator."The post Google Upgrades Its Built-In Mortgage Calculator With New Features via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-03 10:09:42

How to breathe fresh life into evergreen content (and get fresh traffic, too)  

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article.

what do you think? 2019-12-03 09:26:07

Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern  

Google is making it easier to share keyword plans plans with other people without leaving the Keyword Planner tool.The post Google Keyword Planner Makes it Easier to Share Plans With Others via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-03 01:25:18

Google Changes How Local Search Results Are Generated via @MattGSouthern  

Google confirmed an update affecting local search results has now fully rolled out, a process which began in early November.The post Google Changes How Local Search Results Are Generated via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-02 19:57:37

How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras  

Join our next webinar and discover how top digital agencies leverage reports to prove value and find up-selling opportunities.The post How Top Digital Agencies Leverage Reports to Prove Value [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

what do you think? 2019-12-02 16:45:35

5 audiences you should exclude from your PPC campaigns  

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article.

what do you think? 2019-12-02 15:17:29

We Call Your Bluff: 5 Digital Marketing 'Tells' You Need to Stop Right Now via @navahf  

Here are five ways you can always tell when digital marketers don't really know what they're doing.The post We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now via @navahf appeared first on Search Engine Journal.

what do you think? 2019-12-02 14:45:08

12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce  

Learn more about the 12 factors that make each link building campaign unique.The post 12 Reasons Why Every Link Campaign Is Unique via @JulieJoyce appeared first on Search Engine Journal.

what do you think? 2019-12-02 13:45:04

What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy  

Links break over time. Here's how to reclaim the link value from your lost and broken links.The post What Is Link Reclamation & How to Regain Lost Link Value via @JuliaEMcCoy appeared first on Search Engine Journal.

what do you think? 2019-12-02 12:45:40

More EU antitrust heat for Google (and Facebook) over data collection  

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for the full article.

what do you think? 2019-12-02 12:34:08

Google confirms Nov. 2019 Local Search Update  

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land for the full article.

what do you think? 2019-12-02 12:23:11

How to manage search terms in the new match type world  

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit Search Engine Land for the full article.

what do you think? 2019-12-02 04:30:46

How to Use Podcasts for Link Building via @jeremyknauff  

Learn how hosting a podcast, or being a guest on podcasts, can be an effective way to earn quality links.The post How to Use Podcasts for Link Building via @jeremyknauff appeared first on Search Engine Journal.

what do you think? 2019-12-01 13:00:14

Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern  

A study of Google Analytics for local businesses discovers benchmarks for websites across different industries.The post Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-01 03:33:11

63% of Consumers Don't Know How Search Results Are Categorized via @MattGSouthern  

A study of US consumers shows that many don't fully understand what goes into ranking web pages in search results.The post 63% of Consumers Don't Know How Search Results Are Categorized via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-01 02:23:37

Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern  

A new study on consumer search behavior reveals consumers are getting more active with business listings in search results.The post Searchers Are Engaging More With Business Listings in Search Results [STUDY] via @MattGSouthern appeared first on Search Engine Journal.

what do you think? 2019-12-01 01:12:32