Bing launches Ethical Shopping hub in UK  

The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 15:55:03

How successful marketers plan paid media in a changing world  

Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 14:34:32

The cost of ignoring website accessibility  

Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 13:13:58

How expired landing pages kill your Google rankings  

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 10:38:17

Google's December 2021 product reviews update was bigger than the April product reviews update, say data providers  

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year. Please visit Search Engine Land for the full article.

what do you think? 2021-12-08 08:49:13

Google Ads brings image extensions to desktop devices  

When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well. Please visit Search Engine Land for the full article.

what do you think? 2021-12-07 12:06:49

Microsoft Advertising now supports Spanish language ads in the US  

The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing. Please visit Search Engine Land for the full article.

what do you think? 2021-12-07 10:39:07

9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says  

Half of survey respondents said they don't trust reviews if they know the business asked customers to leave them. Please visit Search Engine Land for the full article.

what do you think? 2021-12-07 07:00:00

Bing now let's you search local stores  

Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 18:50:21

Google rolling out new Top stories design on desktop  

The change comes two years after the last redesign. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 16:01:50

Microsoft adds simple default browser change option after receiving criticism  

In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 13:27:40

Seismic event or overblown rebrand: Local search experts weigh in on 'death' of Google My Business  

Google's recent rebranding and new profile management options may be a sign that it's improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 12:28:17

Google Ads updated political content policies  

Google is ending some election ads exemptions, adding new election ads serving options and changing verification requirements. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 11:15:19

5 ways to promote inclusion in your marketing organization  

Inclusion isn’t a given in many organizations. At SMX Next, Dr. Lauren Tucker shared how marketers can promote it. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 08:52:53

December 6: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 04:00:00

Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2  

“The issue has been resolved and everything is now working as expected,” a Google spokesperson said. Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 04:00:00

Free technical SEO training online next week  

Grab your free pass now and join us online, Tuesday, December 14, for SMX Build: SEO for Developers! Please visit Search Engine Land for the full article.

what do you think? 2021-12-06 00:23:00

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations  

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022. Please visit Search Engine Land for the full article.

what do you think? 2021-12-03 15:16:10

Google Ads ditches campaign drafts in updated experiments page  

The updated experiments workflow is currently rolling out to select advertisers. Please visit Search Engine Land for the full article.

what do you think? 2021-12-03 11:42:40

Google confirms a bug with Google Ads Editor image uploads  

Google is working on a fix for the ad image upload feature in Google Ads Editor. Please visit Search Engine Land for the full article.

what do you think? 2021-12-03 08:27:37

3 tactics to improve CTAs for increased relevance and conversions  

CTAs shouldn't be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Please visit Search Engine Land for the full article.

what do you think? 2021-12-02 15:07:34

When Google's title change goes wrong  

In Part 4 of our Messy SEO series, we look at how Google’s SERP title change gutted one of MarTech’s most important pages. Please visit Search Engine Land for the full article.

what do you think? 2021-12-02 12:32:55

Google Search lets you see if a doctor or healthcare facility takes your insurance  

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

what do you think? 2021-12-02 11:00:00

Google adds PrestaShop to list of e-commerce integrations  

Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop. Please visit Search Engine Land for the full article.

what do you think? 2021-12-02 09:34:05

Google December 2021 product reviews update is rolling out now  

The update will take about three weeks to fully rollout, Google said. Please visit Search Engine Land for the full article.

what do you think? 2021-12-01 12:48:51

3 SEO metrics to help secure executive-level buy-in  

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. Please visit Search Engine Land for the full article.

what do you think? 2021-12-01 12:44:27

Demographic audiences deliver twice the reach of narrow interest audiences, according to Facebook  

However, both strategies perform similarly when reach is comparable. Please visit Search Engine Land for the full article.

what do you think? 2021-12-01 12:20:20

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changesâ€� and specific time ranges  

These new features expand Performance Planner's flexibility, making it potentially more useful for advertisers in more situations. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 17:04:06

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics  

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 15:21:42

YouTube's experimental tool for creators simplifies keyword research and identifies content gaps  

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 13:18:48

Google November 2021 core update is finished rolling out  

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 11:57:59

60,000 websites using Cloudflare turned on IndexNow  

IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 11:00:00

5 steps to automate your SEO processes using simple programming tactics  

"Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it," Colt Sliva said at SMX Next. Please visit Search Engine Land for the full article.

what do you think? 2021-11-30 09:21:20

Cyber Week may be giving way to Cyber Month, according to Adobe  

Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year's figures, but the full season is still expected grow 10% YoY. Please visit Search Engine Land for the full article.

what do you think? 2021-11-29 13:55:27

Google says it values all local reviews, both positive and negative  

Google has updated their help documents to say it finds a mix of reviews more trustworthy. Please visit Search Engine Land for the full article.

what do you think? 2021-11-29 10:50:09

Google Merchant Center now automatically displays badge eligibility for products  

Merchants no longer have to manually figure out which badge is being applied to each of their items. Please visit Search Engine Land for the full article.

what do you think? 2021-11-29 10:15:18

Tell us if you are planning to attend in-person events in 2022  

Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year. Please visit Search Engine Land for the full article.

what do you think? 2021-11-29 10:14:18

November 29: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-11-29 04:00:00

Google drops its mobile-first indexing deadline, leaves it open-ended  

Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet.. Please visit Search Engine Land for the full article.

what do you think? 2021-11-26 10:10:21

How marketers can adapt to Google's local SEO changes  

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays. Please visit Search Engine Land for the full article.

what do you think? 2021-11-24 12:19:45

Google AdSense's Matched content widget will only show ads starting on March 1, 2022  

Matched content will be rebranded as "Multiplex ads" and only show ads, even if monetization is turned off. Please visit Search Engine Land for the full article.

what do you think? 2021-11-24 10:07:55

Google had a crawling issues that impacted some sites  

Between November 11th and November 17th, Googlebot slowed crawling on some websites. Please visit Search Engine Land for the full article.

what do you think? 2021-11-23 17:02:35

6 tactics to rank better in Google Discover  

While you can't target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works. Please visit Search Engine Land for the full article.

what do you think? 2021-11-23 15:18:31

Microsoft Bing launched Page insights  

After months of testing, the lightbulb icon in the Bing Search results are live for all. Please visit Search Engine Land for the full article.

what do you think? 2021-11-23 13:03:03

Why consumer privacy is Google's ace in the hole  

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. Please visit Search Engine Land for the full article.

what do you think? 2021-11-23 10:00:11

Google's November 2021 core update hit fast and hard; here is what the data providers saw  

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. Please visit Search Engine Land for the full article.

what do you think? 2021-11-23 08:13:00

4 ways to optimize your responsive search ads  

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Please visit Search Engine Land for the full article.

what do you think? 2021-11-22 12:51:06

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app  

The new mobile app features can be used to identify emerging trends and act on them from anywhere. Please visit Search Engine Land for the full article.

what do you think? 2021-11-22 11:51:48

Google Search Console rolls out new design  

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Please visit Search Engine Land for the full article.

what do you think? 2021-11-22 06:14:42

November 22: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-11-22 04:00:00

Advertisers can adapt to supply chain issues without pausing campaigns  

Pausing your campaigns may save some budget in the short term, but it's likely to cost you more over the long haul. Please visit Search Engine Land for the full article.

what do you think? 2021-11-19 16:21:51

Facebook's topic exclusion controls test rolls out to more advertisers  

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Please visit Search Engine Land for the full article.

what do you think? 2021-11-19 09:42:12

We're turning off AMP pages at Search Engine Land  

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 14:19:28

SEO community feels blindsided by November core update as Google defends timing  

SEOs have a few opinions on the timing of this update. Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 13:33:50

Amazon will stop accepting Visa payments in the UK starting in January  

The e-commerce platform cites the change "as a result of Visa's continued high cost of payments." Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 11:14:43

Demand forecasts, consumer interest and audience insights are coming to Google Ads' Insights Page  

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources. Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 11:00:00

Twitter rolls back AMP support, no longer sends users to AMP pages  

With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 09:54:47

Google logo schema markup now requires logos to look good on white backgrounds  

This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search. Please visit Search Engine Land for the full article.

what do you think? 2021-11-18 09:38:13

Google adds documentation on translated search results and ad networks with Google Translate  

Have you recently seen Google translate your snippets, here is how to control it. Please visit Search Engine Land for the full article.

what do you think? 2021-11-17 14:24:46

The top 100 consumer products this holiday season, according to Google  

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date. Please visit Search Engine Land for the full article.

what do you think? 2021-11-17 11:18:05

Google November 2021 Core Update rolling out today  

We have a new core update rolling out later today. Please visit Search Engine Land for the full article.

what do you think? 2021-11-17 09:02:27

Lighthouse 9.0 includes API changes, user flows, updated reports and more  

Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool. Please visit Search Engine Land for the full article.

what do you think? 2021-11-17 08:42:01

Edward Snowden calls out Google over search engine's privacy  

Will this tweet trigger some change at Google? Probably not – but it might be wishful thinking. Please visit Search Engine Land for the full article.

what do you think? 2021-11-17 08:09:23

The Microsoft Audience Network expands to 18 new markets  

Advertisers can now reach more audiences in Europe, Central and South America. Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 10:09:43

Grab your free pass now for SMX Build: SEO for Developers  

Save the date — Tuesday, December 14 — and join us online for this free, one-day intensive! Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 09:25:00

Google adds local news features to search, giving publishers more exposure  

Local news organizations depend on organic search traffic as queries like "news near me" have tripled in the past five years, Google says. Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 09:18:11

Google rolling out new PageSpeed Insights  

Google announced these changes weeks ago but it is now rolling out under a new URL. Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 09:17:43

Yelp's new ad types aim to connect national advertisers to local users  

Sponsored Collections may appeal to brands that typically don't advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 07:00:00

Google Maps will show price ranges for US restaurants  

The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends. Please visit Search Engine Land for the full article.

what do you think? 2021-11-16 06:00:00

Some Customer Match features to become available to all policy-compliant advertisers  

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it's worthwhile to reach the $50k threshold for full Customer Match access. Please visit Search Engine Land for the full article.

what do you think? 2021-11-15 16:23:15

Microsoft list of Bingbot IP addresses released  

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site. Please visit Search Engine Land for the full article.

what do you think? 2021-11-15 14:21:07

Windows 11 update forces users into Edge, regardless of their default browser  

Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users' ability to choose. Please visit Search Engine Land for the full article.

what do you think? 2021-11-15 12:16:11

Google now allows the sale of medical tests kits  

New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping. Please visit Search Engine Land for the full article.

what do you think? 2021-11-15 09:06:47

November 15: The latest jobs in search marketing  

On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.

what do you think? 2021-11-15 04:00:00

Google Ads shopping ads bug results in huge CPC increased; issue now resolved  

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13. Please visit Search Engine Land for the full article.

what do you think? 2021-11-13 18:20:34

Amazon sellers battle the giant's algorithm-based policy- and decision-making  

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Please visit Search Engine Land for the full article.

what do you think? 2021-11-12 15:32:30

Google rolls out product feed support to more video campaign types  

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign. Please visit Search Engine Land for the full article.

what do you think? 2021-11-12 13:47:01

SiteGround Google's crawling and indexing issues fixed  

After numerous days where sites hosted on SiteGround were blocking Google from indexing, the issue has been resolved this morning. Please visit Search Engine Land for the full article.

what do you think? 2021-11-12 09:43:54

The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads  

The updated policy aligns the Microsoft Audience Network with other advertising platforms. Please visit Search Engine Land for the full article.

what do you think? 2021-11-12 07:00:00

Facebook's Q3 transparency reports show decreased hate speech, homogeneous top-performing posts  

The reports give us more insight into the platform, but it's unclear whether the company's wide-ranging efforts to restore its reputation will have the desired effect. Please visit Search Engine Land for the full article.

what do you think? 2021-11-11 15:19:22

Freelancers can now offer their services on LinkedIn's new gig marketplace  

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork. Please visit Search Engine Land for the full article.

what do you think? 2021-11-11 13:36:31

Google November spam update is fully rolled out  

This rollout took about 8 days to complete – so check your rankings to see if you were impacted. Please visit Search Engine Land for the full article.

what do you think? 2021-11-11 13:13:45

Google logo schema gains ImageObject type support  

In addition to the URL type, you can now use the ImageObject type. Please visit Search Engine Land for the full article.

what do you think? 2021-11-11 10:59:55

New features out for Google Ads Editor version 1.8  

Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 10:24:11

New features out for Google Ads Editor version 1.8  

Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 10:24:11

Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking  

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 09:51:42

Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking  

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 09:51:42

List of Googlebot IP addresses released  

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 07:35:02

Google publishes the list of Googlebot IP addresses  

You can use this list to help verify that Googlebot is really who it says it is. Please visit Search Engine Land for the full article.

what do you think? 2021-11-10 07:35:02

Google is testing the IndexNow protocol for sustainability  

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 19:15:17

Google is testing the IndexNow protocol for sustainability  

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 19:15:17

9 ways to level up your search marketing career  

Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 11:00:00

9 ways to level up your search marketing career  

Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 11:00:00

Pricing, deals, and checkout features now live in Microsoft Bing Shopping  

These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what’s trending — all in a single interface. For retailers, it’s easy to participate in with feed-based Merchant Center integrations. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 10:27:29

Pricing, deals, and checkout features now live in Microsoft Bing Shopping  

These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what’s trending — all in a single interface. For retailers, it’s easy to participate in with feed-based Merchant Center integrations. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 10:27:29

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data  

The platform is making more data available that you can use to make informed decisions about your search campaigns. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 08:35:12

Google Keyword Planner Tool gains year-over-year, 3-month change and trends data  

The platform is making more data available that you can use to make informed decisions about your search campaigns. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 08:35:12

Yelp's new home feed looks like a certain popular social media app  

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 07:00:00

Yelp's new home feed looks like a certain popular social media app  

The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content. Please visit Search Engine Land for the full article.

what do you think? 2021-11-09 07:00:00

Google's local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert  

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses. Please visit Search Engine Land for the full article.

what do you think? 2021-11-08 13:14:47